SHOP Switzerland SS15

SWITZERLAND | ШВЕЙЦАРИЯ | 瑞士 |

SWITZERLAND Luxury Edition Spring/Summer 2015

Page 30 QUALITY TIME: Switzerland’s luxury shopping scene moves onwards

‫سويسا‬

WELCOMES YOU TO ZURICH & GENEVA AIRPORTS

www.airport-dutyfreeshopping.com

AT THE HEART OF EVERY JOURNEY.

women– menswear ZÜrich — Ba h n h o fstr asse 12/18 & sto rchen gasse basel — freie str asse 74 st. moritZ — Via serl as gstaad — Pal ace str asse 1

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EDITOR’S LETTER Athens and Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Buenos Aires Cologne Copenhagen

Чехия Düsseldorf Estonia Frankfurt French Riviera

‫دليل ألانيا‬ 德国指南

Welcome to Switzerland Maybe you’re already familiar with Switzerland, or perhaps it’s the frst time you’ve visited this spectacular country. Either way, SHOP magazine is sure to ofer something to surprise you. Discover the exciting variety of concept stores in our feature on page 30. In this edition, we also meet designer Julian Zigerli (page 20) and enjoy some of the country’s best chocolates (page 36).

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save money when shopping in Switzerland. We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Switzerland. For the very latest information, visit globalblue.com.

Be sure to sign up for your free Global Blue Card for the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

Emma Cheevers @环球蓝联-GlobalBlue

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ILLUSTRATION: ISAAC BONAN

Руководство Германия

As you’re visiting Jelmoli, ⁄

why not explore Zurich!

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CONTRIBUTORS

PHOTO: SAM NAGELE

PHOTO: DORCAS BROWN

ILLUSTRATION: ENRICA CASENTINI

Enrica Casentini Italian illustrator Enrica Casentini created this season’s cover for SHOP Switzerland.

Enrica’s colourful, elegant and clever style made her the perfect choice for our cover, which is based on the shopping experiences that Switzerland ofers. It combines a rich variety of products, from jewellery to watches and accessories, and portrays them in bright and summery tones. To fnd out more about Switzerland’s new retail options see page 30.

Read about our cover illustrations at globalblue.com/covers.

Grace Bird Grace Bird is SHOP’s assistant picture editor, a role that involves taking photographs for the print and online editions. She is a keen traveller and loves all kinds of art, with a unique style inspired by her trips to all corners of the world. globalblue.com

Caterina Mazzolai Caterina Mazzolai is SHOP’s production editor.

She moved from Italy to the UK after graduating in modern languages in Pisa. She holds an MA in publishing from the London College of Communication.

Yuan Fang Yuan Fang is SHOP’s Chinese editor. After majoring in fnance and economics, she moved to the UK where she gained an MA from the London College of Fashion.

Yuan is now is responsible for all SHOP’s Chinese content.

TOMMY HILFIGER STORES STÜCKI SHOPPING, BASEL • WESTSIDE, BERN • BAHNHOFSTRASSE 24, ZÜRICH

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SHOP FLOOR E DI TOR I A L

PU BL ISH I NG

Editor-in-chief Emma Cheevers

Publisher James Morris

Managing editor Sally McIlhone

Online managing editor Kirsty Welsh

Cover illustrator Enrica Casentini

Online production assistant Marina Nelson

GLOBA L BLU E SWITZER LAND Managing director Thorsten Lind

Online assistant Emily Scrivener

Country manager Ronald Christen

Acting production editor Ruairidh Pritchard

Chinese editor Yuan Fang

Marketing manager Danielle Willert

Production assistant Katie Muxworthy

Associate Chinese editor Junjie Dou

Marketing coordinator Ralph Wutscher

Chinese contributing editor Qingya He

Global Blue, Zürichstrasse 38, CH-8306 Brüttisellen, Switzerland

Production editor Caterina Mazzolai

Features editor Verity Hogan City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri News editor Hannah Lewis Fashion and news assistant Theresa Harold

Chinese editorial assistants Yunhan Fang, Yangzi Liang Chinese translators Xun Ji, Yin Shi, Chenguang Yi Russian editor Anastasia Nemchenok Associate Russian editor Daria Orlova

Fashion coordinator Fani Mari

Russian translators Diana Fitkulina, Teena Garnik, Gary Ramazanov

Fashion and news intern Rebecca Fearn

Arabic editor Haneen Malaeb

Chief sub-editor Hester Lacey

Print Dane Consultancy

Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews

SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Commercial editor Gemma Latham Commercial artworking assistant Aaron Carline AVP business development manager Patrice Janet

Creative editor/ deputy picture editor Sarah Beyts Assistant picture editor Grace Bird

Head of digital Eamonn Leacy

Picture assistants Mónica R Goya, Sarah Walker

Digital campaign manager Nina Kobalia

Art direction Design by S-T

Digital marketing executive Wenhan Zhang

Artwork editor Adam Dhaliwal Artworking assistants Dionne Hélène, Milkha Lala, George Trinick Artworking intern Samantha Junak

Digital marketing intern Anastasia Budieva Product manager Devesh Sankadecha Digital intern Sammy Ha Advertising and partnership manager Riccardo Canini

Chief Executive Officer David Baxby Chief Traveller Officer Craig Le Grice SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue

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CONTENTS p.36

P ROD U C T S 18 Check Out SHOP selects a standout piece from Switzerland this season 20 My Favourites Designer Julian Zigerli reveals his top tips for shopping in Switzerland 22 Products Key looks for the season, from fashion and footwear to jewellery and accessories N EWS 26 Shop Window One store not to be missed in Switzerland 27 News Seasonal updates on shops, services and new products F E AT U R E 30 Cover Story: Creative Thinking Concept stores are presenting exciting new retail options across Switzerland, says Sally McIlhone

E X PE R I E NCE 36 Sweet Thing For chocolate lovers, there are few sweeter destinations than Switzerland, says Isabella Redmond Styles GU I DE 40 Maps and guides to Switzerland’s top shops and destinations ESSENTI A LS 52 How To Shop Tax Free The simple steps to saving money on your shopping T R A N S L AT I O N S 53 Русский Перевод 55 美文翻译 57 SOU V E N I R 58 The essential item to bring home

Above: chocolate cake at Max Chocolatier in Lucerne, one of the country’s fnest confectioners

BOUTIQUES GENÈVE • PARIS • LONDON • BERLIN • NEW YORK MIAMI • BEVERLY HILLS • LAS VEGAS MOSCOW • DUBAI • TOKYO • HONG KONG • SINGAPORE SAINT-TROPEZ • CANNES • COURCHEVEL • GSTAAD

www.hublot.com •

twitter.com/hublot •

facebook.com/hublot

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CHECK OUT

WATCH WIZARDRY Ulysse Nardin was just 23 when he founded his eponymous watchmaking company in 1846. Since then, the Swiss brand has built a reputation for innovation and excellence.

The Freak concept watch by Ulysse Nardin caused a great stir when it was launched in 2001. Now the new Freak Cruiser model has been unveiled. Using all the cutting-edge technologies at its disposal, Ulysse Nardin has accomplished a magnifcent feat of watchmaking with the patented dual Ulysse Save money by shopping tax free, see page 52

escapement. By doing away with the traditional anchor and anchor wheel, and replacing them with two silicon impulse wheels, Ulysse Nardin has created a structure that requires no lubrication, and there is minimal friction.

Shown here in 18-carat rose gold with a brown alligator strap, this is more than just a timepiece; it’s a masterclass in engineering right there on your wrist. th Ulysse Nardin Freak Cruiser watch, CHF80,000, Les Ambassadeurs, Bahnhofstrasse 64, 8001 Zßrich, +41 (0)44 227 1717, ulysse-nardin.com * for map go to page 42

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MY FAVOURITES: Julian Zigerli Julian Zigerli is a cutting-edge designer who has won international acclaim for his innovative menswear collections. After graduating from the Berlin University of Arts in 2010, he returned to his home town of Zürich where he founded his eponymous label. In 2012, he scooped a Swiss Federal Design Award with his autumn/winter 2012/13 collection entitled To Infnity and Beyond.

He shares his insights on the Swiss shopping scene with Theresa Harold

1. ‘Edition Populaire has a great selection of handcrafted goods for your home’ Edition Populaire, Geroldstrasse 23, 8005 Zürich, +41 (0)44 515 2200, editionpopulaire.ch

2. ‘Aesop has beautiful products and beautiful stores to match’ Aesop moisturiser, 60ml, CHF57, Aesop, Bärengasse 4, 8001 Zürich, +41 (0)44 361 8700, aesop.com

Save money by shopping tax free, see page 52

3. ‘I’m so in love with the Dior collections’ Dior, 60 rue du Rhône, 1204 Geneva, +41 (0)22 310 6255, dior.com

4. ‘I have around fve signature fragrances, one of which is Bleu de Chanel.

Once you fnd a scent that suits you, you won’t want to change to any others’ Bleu de Chanel, 50ml, CHF93, Jelmoli, Seidengasse 1, 8021 Zürich, +41 (0)44 220 4411, jelmoli.ch

5. ‘My top look from my spring/summer 2015 collection has to be the apple sweater and apple shorts. It’s a total look made of beautiful Swiss cotton jersey with bold black and white stripes all over’ Julian Zigerli sweater, CHF275, and shorts, CHF210, julianzigerli.com

PHOTOS: (PROFILE AND 5) JONAS HEGI; (3) © GORUNWAY.COM

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globalblue.com

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EMERALD CITY This stunning outft will see you from brunch to cocktails in the utmost style

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1. Cartier ring, CHF65,500, Cartier, 35 rue du Rhône, 1204 Geneva, +41 (0)22 818 5454, cartier.com 2. Tod’s bag, CHF2,000, Tod’s, Bahnhofstrasse 32, 8001 Zürich, +41 (0)43 422 8422, tods.com

Save money by shopping tax free, see page 52

3. Salvatore Ferragamo Murano glass bangle, CHF955, Salvatore Ferragamo, 104 rue du Rhône, 1204 Geneva, +41 (0)22 818 1361, ferragamo.com

4. Burberry Prorsum dress, CHF1,770, Burberry, 8 rue Céard, 1204 Geneva, +41 (0)22 311 3425, burberry.com

PHOTO: (1) VINCENT WULVERYCK/CARTIER

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MAN ABOUT TOWN Gentlemen, the time has come to embrace your secret-agent alter ego

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1. Raymond Weil watch, CHF1,900, Olivier Zbinden, 17 rue du Mont-Blanc, 1201 Geneva, +41 (0)22 732 5505, raymond-weil.com 2. Hedon helmet, CHF469, Denim & Iron, Birmensdorferstrasse 199, 8003 Zürich, +41 (0)43 344 5533, hedon.com

globalblue.com

3. Marc O’Polo coat, CHF379, Marc O’Polo, Sihlcity, Kalanderplatz 1, 8045 Zürich, +41 (0)43 243 0727, marc-o-polo.com

4. Church’s shoes, CHF710, Church’s, 59 rue du Rhône, 1204 Geneva, +41 (0)22 311 6631, church-footwear.com

24 | P RO D U C T S

SLEEK AND CHIC

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Cultivate a clean-cut, polished style with these classic pieces 1

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2. Omega Constellation Pluma watch in light coral, CHF10,250, Omega, Bahnhofstrasse 48, 8001 Zürich, +41 (0)44 216 9000, omegawatches.com Save money by shopping tax free, see page 52

3. Götti sunglasses, CHF290, Style de Vue, 2 rue des Eaux Vives, 1207 Geneva, +41 (0)22 736 3093, gotti.ch 4. Bally bag, CHF2,195, Bally, Grendelstrasse 8, 6004 Lucerne, +41 (0)41 410 5726, bally.com

5. Stuart Weitzman shoes, CHF415, Stuart Weitzman, Steinmühleplatz 1, 8001 Zürich, +41 (0)44 210 2125, stuartweitzman.com

PHOTO: (5) REDINC

1. Swarovski earrings, CHF129, Swarovski, 7 rue du Marché, 1204 Geneva, +41 (0)22 310 8811, swarovski.com

SHOPPING IS BETTER WHEN YOU DO IT TAX FREE.

Join Global Blue for free, explore your city, ďŹ nd the best stores, and save money on everything you buy. globalblue.com/join

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PHOTO: STEPHANE MURATET

SHOP WINDOW

LOUIS VUITTON’S ADDED ALLURE The recently renovated Louis Vuitton store in Geneva is not only better, but bigger, too. The boutique has been located on rue du Rhône for more than 30 years, but has been expanded considerably to house the full array of Louis Vuitton products. The ground foor is home to the brand’s striking travel accessories and leather goods. The frst and second foors, which opened last year, contain the women’s Save money by shopping tax free, see page 52

collections, timepieces and jewellery, and the recently revealed lower ground foor encompasses all the men’s product lines.

Founded in 1854, the French brand is renowned worldwide for its distinctive luxury travel goods, and has become an extensive lifestyle brand.

With views of Lake Geneva, bespoke services and private shopping areas, the Louis Vuitton Geneva store is sure to delight all clientele who pass through its doors. gl Louis Vuitton, 33 rue du Rhône, 1204 Geneva, +41 (0)22 311 0232, louisvuitton.com * for map go to page 47

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PRADA COMES TO TOWN The frst Prada boutique in Geneva has rapidly become a must-visit destination.

Located on rue du Rhône in the heart of the luxury shopping district, it is the brand’s largest store in Switzerland and has two entrances, inviting customers into diferent sections: one for the women’s collection and the other for the men’s. The boutique is spread over two foors

and presents women’s and men’s ready-towear, leather goods, accessories and footwear collections. The new shopping space uses the hallmark materials of Prada’s worldwide identity, from black metal to green fabric, and overlooks the city and Lake Geneva through large windows. The store is also home to an exclusive formalwear section, which houses the brand’s made-to-measure service. es Prada, 49-51 rue du Rhône, 1204 Geneva, +41 (0)91 986 6320, prada.com * for map go to page 47

This year is the 30th anniversary of the founding of Tommy Hilfger, and the spring collection of the American lifestyle brand is a perfect showcase of the reasons for its longevity.

The signature Hilfger blend of dressed-up glamour and dressed-down east-coast American style is featured in crisp white silhouettes, while a dash of rock ’n’ roll style is added with the inclusion of accessories. Scarves splashed with stars, along with trilbies and ankle boots, add a grungy edge to the clean lines and colours of the spring collection. The brand is opening a new store in Lucerne in April and another in St Moritz in August, making this a great year for Tommy Hilfger in Switzerland. hl Tommy Hilfger, Bahnhofstrasse 24, 8001 Zürich, +41 (0)44 210 2626, tommy.com * for map go to page 42 globalblue.com

PHOTO: STEFAN L

HAPPY BIRTHDAY HILFIGER

PHOTO: BECK-THOM.AS GMBH/CD

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WELCOME BACK BOSS Last year Hugo Boss in Zürich opened its doors to a newly redesigned fagship store. The interior has more retail space and is beautifully lined with stylish black steel structures, LED strips and fabric wall panels.

Zürich’s newly refurbished Boss boutique also focuses on refective elements, with highgloss surfaces and several mirrored walls.

The new space is classic and sleek, providing visitors with a gloriously luxurious shopping experience. A generous range of the brand’s collections is stocked, with women’s clothing, shoes and accessories on the ground foor and menswear on the upper foor. An exclusive made-to-measure area is also now in operation, which highlights the overarching exclusivity and sophistication of this fagship branch. rf Hugo Boss, Bahnhofstrasse 39, 8001 Zürich, +41 (0)44 221 3900, hugoboss.com * for map go to page 42

To mark the 130th anniversary of Victorinox, the brand has opened its frst fagship store in Zürich. Founded at Ibach-Schwyz near Zürich, the Swiss company now has two fagships in the native country of the famous Swiss army knife.

The new shop is centrally located at Rennweg 58 and has 220 square metres of retail space.

The interior design features materials that refect the core values of Victorinox: oak for tradition; steel for the famous knife; concrete for modernity; and red to represent the brand’s logo. It carries everything from travel gear and timepieces to fashion and fragrances. Of course there is a special area dedicated to the pocket knife, and here customers can personalise their very own at an interactive station. Choose from a range of colours, sizes and functions to create a product to your specifcations. th Save money by shopping tax free, see page 52

PHOTO: ATELIER-TACKE.DE

CLEAN CUT

Victorinox, Rennweg 58, 8001 Zürich, +41 (0)44 229 6070, victorinox.com * for map go to page 42

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THE EPITOME OF STYLE

PHOTO: © LUCA FASCINI

Fine watch manufacturer Vacheron Constantin has designed a store that exudes luxury and sophistication just as much as its timepieces do. The brand’s Geneva boutique has recently reopened after refurbishment and features an elegant taupe and black colour scheme along with grand ceiling lights, plush seating and glass display cabinets. The twostorey space is decked in leather and wood and is located on place de Longemalle, which is adjacent to rue du Rhône. The boutique is designed to serve a cosmopolitan clientele while also honouring the brand’s connections with the people of Geneva (this, after all, is the city where Jean-Marc Vacheron frst set up his workshop). The ground foor displays the entire range of Vacheron Constantin collections, as well as a vintage line. In addition, the frst foor features a private lounge. Two watchmakers are permanently on hand in this impressive store, which is a highlight of the city. rf Vacheron Constantin, 1 place de Longemalle, 1204 Geneva, +41 (0)22 316 1740, vacheron-constantin.com * for map go to page 48

BAGS OF STYLE Founded in 1976, German brand Modern Creation München, better known as MCM, ofers luxury leather goods, apparel and footwear for the modern traveller. The brand has become the go-to label for fashion-forward men and women looking for style with a diference, and is famous for its quirky and youthful take on luxury. At its extensive Zürich store, visitors can explore the graphic spring/ summer collection, which has been inspired by the culture of digital gaming. Look out for the elegant Milla bag, an everyday tote available in electric shades of red, yellow and blue, or subtler tones of rose, apricot and grey. Or pick up the ultra-mini Bebe Boo backpack with its innovative multi-functional strap which allows it to be worn as a rucksack, a cross-body bag, a shoulder bag or a waist bag. mkh globalblue.com

MCM, Münsterhof 13, 8001 Zürich, +41 (0)44 368 1600, mcmworldwide.com * for map go to page 42

Concept stores ofer carefully curated product selections, striking interior design and expert advice.

PHOTO: LORENZ RICHARD PHOTOGRAPHY

CREATIVE

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THINKING

It’s a combination that has inspired the opening of exciting new retail options across Switzerland, as Sally McIlhone reports

PHOTO: NICOLAS LIEBER

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witzerland typically takes a measured approach to retail reinvention. Rather than jumping on fast-moving trends, the country’s style leaders prefer to watch and wait patiently for a movement to prove successful before championing it on the shopping streets. Take, for example, the concept store.

These one-of boutiques have become part of the Swiss shopping scene only in recent years and the universal high quality of these new additions shows that sometimes a more considered approach pays dividends.

Stores such as Correspondances and Concept Sud in Geneva ofer diverse fashion options for the city’s most stylish residents.

Menswear concept store Correspondances aims to revitalise the appearance of the city by breaking with tradition. ‘Towns in Europe tend to look more and more similar – same shops, same brands – so it becomes very repetitive and boring,’ explains the store’s owner Nicolas Trannoy. ‘People are tired of seeing the same thing and are looking for a more genuine

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‘Geneva is a wonderful place and we felt it deserved a better shopping landscape. We look for the most interesting and relevant brands and make them available here’ – Nicolas Trannoy, Correspondances Previous: AP&Co, ZÜrich

PHOTO (MIDDLE): SANDRA KENNEL

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approach. Geneva is a wonderful place to live and we felt it deserved a better shopping landscape. We look for the most interesting, relevant brands and make them available here.’

The store ofers a mix of modern menswear, high-end sneakers, music and cookbooks and aims to highlight the connections between its diverse product ranges for its visitors. ‘If you are able to understand and appreciate the savoir faire in menswear you are most certainly able to appreciate music or photography with a similar approach,’ Trannoy explains.

Bertram Seitz, owner of Concept Sud, also wanted to challenge conventional retail models when he opened his Geneva-based store. ‘I wanted to shake the place up by bringing something diferent, an alternative to the luxury environment in Geneva,’ explains Seitz. ‘I’ve created a very personal space where people can discover avant-garde and timeless designers. It’s a niche boutique that celebrates slowness, happiness and identity.’

Above (clockwise from lef): a selection of books at Correspondances concept store, Geneva; P25 boutique, Lucerne; Viu tortoiseshell sunglasses available at P25; Panda Bag by Art/C available at Concept Sud, Geneva

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PHOTO: JEROEN VAN ROOIJEN

PHOTO: ELIANE DÜRST FOTOGRAFIE

Seitz co-owns the store with his wife Maha Daoudi Seitz and the pair aims to promote contemporary designers from a range of felds, from fashion and jewellery to art and interior décor. ‘We have products on ofer by between six and eight designers and we strive to renew the selection every month,’ says Seitz. ‘At the moment Maroc ‘n’ Roll luxury leather goods and Said Mahrouf are two of the most popular

labels. Nothing is more special than owning a unique designer piece with its own story.’

Even in smaller cities such as Lucerne, concept stores are on the rise. P25 boutique was one of the frst to open. ‘We saw a great opportunity to combine all our passions and present them to an audience here,’ explains owner Uriel Koller. ‘Although Zürich and other cities in Europe are easily accessible, we want to ofer something to locals and visitors to our great city and we believe we can keep up on the national and international stage.’

P25’s selection of high-end womenswear is focused on brands that are newly established or have limited availability. ‘We give young entrepreneurs, including Viu and Dillysocks of Zürich, a platform in Lucerne, and we also work with local artists and creatives,’ says Koller. ‘We want to make you feel right at home and encourage you to dream.’ For spring/ summer 2015 the store is aiming to extend

its already impressive range beyond fashion.

‘We increasingly want to put our focus on accessories, books, curios and furnishings,’ Koller explains.

Zürich’s concept store ofering has recently been bolstered by the opening of menswear boutique AP&Co in September 2014. Co-owners Jeroen van Rooijen, Reto Caprez and Nico Pesko spotted a gap in the menswear market and developed the idea from there. ‘We felt there was a missing link for men who look for heritage, quality and spirit, not just fashion brands; a place where you can fnd specialities,’ says van Rooijen. ‘We have a strong history in made-to-measure and felt it would be good to give it a contemporary environment, bridging the worlds of business and leisurewear.’ The store ofers a diverse selection including knitwear and shirts by Nico Pesko, neckwear by Friday Tieday and madeto-measure by Alferano.

Above (clockwise from lef): bow tie by Friday Tieday at AP&Co, ZÜrich; co-owners of No 2, ZÜrich , Adrienne Purkert and Dominique von Albertini; the No 2 store interior; clothing display at AP&Co, ZÜrich

PHOTO: LORENZ RICHARD PHOTOGRAPHY

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Zürich’s women will fnd an array of delights at No 2. Co-owner Adrienne Purkert, who runs the store with Dominique von Albertini, describes it as a little wonderland.

‘There are two storeys flled with menswear, womenswear and accessories. Next door, in an old garage, you’ll fnd an atelier with an eclectic mix of vintage furniture, books and candles by Astier de Villatte. You have to work your way through the labyrinth,’ says Purkert.

It looks likely that 2015 will be a big year for the store. ‘We’ve opened a new shop at Neumarkt 20 in the Old Town in Zürich. In spring, we go live with our new e-shop and we’ll have another big project in the summer,’ Purkert explains. ‘This is the year to visit Zürich – and us.’ correspondances-shop.ch, concept-sud.com, ap-co.ch, numbertwo.ch

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SWEET THING For chocolate lovers, there are few more tempting destinations than Switzerland, as Isabella Redmond Styles fnds out

Switzerland is home to some of the world’s best loved chocolatiers. The country’s chocolate is internationally renowned for its high quality and wonderful favours, so it will come as little surprise to learn that the Swiss have the highest rate of chocolate consumption per head in the world. Swiss chocolate producers uphold their prestigious reputation by their commitment to using only the very best ingredients, and by their manufacturing methods which embrace both traditional recipes and inspired favour pairings. Whether you’re in Geneva, Zürich or Lucerne, there are plenty of places to learn about the country’s historic chocolatiers and, more importantly, taste some of their delicious creations, too. globalblue.com

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CONFISER IE SPRÜ NGL I Confserie Sprüngli has been renowned in Zürich for more than 175 years. Set up by David Sprüngli and his son Rudolf, both of whom had a strong, pioneering spirit, the family-run business is now in its sixth generation.

Its pralines, trufes and sumptuous patisserie are made using traditional recipes and high-quality ingredients. Try the signature Luxemburgerli, which can be seen in Sprüngli’s exquisite window displays. These dainty mini macaroons make the perfect gift or midafternoon pick-me-up.

Confserie Sprüngli, Bahnhofstrasse 21, 8001 Zürich, +41 (0)44 224 4646, spruengli.ch

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M A X C H O C O L AT I E R Established in 2009, Max is a small and charming Lucerne chocolate maker headed by chocolatier Matthias Frész. Its handmade chocolates are created with natural ingredients and the company searches near and far to fnd the best produce, whether that’s cream and meadow fowers from nearby in the Swiss Alps or green tea, rum and mountain cofee

TEUSCHER Dolf Teuscher began his chocolate business in a small town in the Swiss Alps in 1932. Today the company has passed from father to son and is regarded as one of the best chocolate makers in the world, with stores in Asia, North America and the Middle East. The key to its success is its devotion to original recipes and its commitment globalblue.com

from further afeld. The seasons dictate what visitors will fnd inside the welcoming boutique.

Popular products include elderfower trufes (in summer) and fruits of the forest marzipan.

A range of ice cream is available from March to November, ofered in 25 favours. These include Arriba made with 72% chocolate, and intriguing combinations such as edelweiss and lime.

Max Chocolatier, Schweizerhofquai 2, 6004 Lucerne, +41 (0)41 418 7090, maxchocolatier.com

to using the best natural ingredients possible.

Every Teuscher chocolate is made with only the fnest raw materials from around the world, from cocoa to fruit and nuts. The champagne trufes are bestsellers, available beautifully packaged in a variety of boxes. A wide range of other choices includes delicate pralines and exquisitely presented biscuits.

Teuscher, 2 rue du Rhône, 1204 Geneva, +41 (0)22 310 8778, teuschergeneve.com

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CANONICA The Canonica shop at Geneva Airport’s railway station is a must-visit for serious chocolate lovers. Every Canonica chocolate is made according to traditional Swiss chocolatemaking methods, from grinding the beans to adding the fnishing touches. The company uses only the best cocoa beans to ensure

maximum favour and aroma. The raspberry ganache with toasted sesame seeds won frst prize at the 2013 Salon des Chocolatiers et du Chocolats. This year, Canonica’s master chocolatier, Samuel Romagne, is one of the six fnalists in the World Chocolate Masters.

Geneva International Airport, 1215 Le Grand-Saconnex, +41 (0)22 717 7619, canonica.com

40 | G U I D E

GUIDE

PHOTO: SWISS-IMAGE.CH/BRUNO MEIER

Global Blue’s guide ensures you make the most of your trip to Switzerland with a look at the city’s must-visit destinations, from the best boutiques to the mustsee attractions. Start with our highlights before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/switzerland.

A GLIMPSE OF ZÜRICH Above: the Limmat river runs through the centre of ZÜrich

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ZÜRICH ZÜRICH MAIN STATION

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42 | G U I D E

Bahnhofstrasse

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Featured In This Issue

Shopping Centre/Mall

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Non-Global Blue Retailer

Restaurant

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SCHWEIZER ● HEIMATWERKE

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Global Blue Retailer

LÄ

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WYSSBROD ● SALIS & VERTES ● AIRBIJOUX ● A C BANG ●

FF

AR

KOCHOPTIK ●

● STEFANO ● RICCI ● TIFFANY & CO ● TROIS POMMES

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WEINBERG ●

● LAS PERLITAS

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● HEINICKE UHREN ● MUSIK HUG ● ERNST LOOSLI

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● MAGGS

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● BRUNELLO CUCINELLI ● AUDEMARS PIGUET ● PRADA VOMO BOGNER ● MONCLER SPORT ● TROIS POMMES ● ● LA PERLA ● TOD'S BULGARI ● ● TOM FORD ● LOUIS VUITTON BOTTEGA VENETA ● ● GRIEDER ● MCM P.29 MONTBLANC ● Zeughauskeller ● LEDER LOCHER ERMENEGILDO ZEGNA ● ● HERMÈS ● BOGNER ARMANI ● ● MEISTER UHREN ● TÜRLER ● MORESCHI Parade● BLANCPAIN Platz ● GUCCI ● GASSMANN ● LORO PIANA SPRÜNGLI ● HACKETT ● ● JIMMY CHOO ● TOMMY HILFIGER P.27 OSSWALD ● ● GROSS COUTERE ROLEX ● ● BALLY CHRISTIAN DIOR ● ● PRADA

BREGUET ● BRIONI ● BEYER ● PATEK PHILIPPE ● PAUL & SHARK ●

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● OCH SPORT LG A S E ● FOTO GANZ ● BATA TT KU ● JOHN R WULLSCHLEGER ● TISSOT ● BIJOUTERIE URECH

● BO SA

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P.28 ● ZARA ●●VICTORINOX SANDRO P.18 ● LES AMBASSADEURS ● RIETHMÜLLER ● FRANZ CARL WEBER ● STRÄULI SPORT & MODE ● LONGCHAMP ● LACOSTE

MÜHLE

● BUCHERER ● CASHEMERE HOUSE ● FALKE OMEGA ● ● MADAME ZÜRICH ● EYE’S ART ● FURLA Cantineta Antinori ● MEISTER UHREN ● PKZ ● STEIFF ● IRO ● TEUSCHER ● FIDELIO IZ IA PE PE ● BURBERRY CARTIER ● ● PATR ● DOLCE & GABBANA ● BRUNOS ● HUBLOT ● NAVYBOOT ● TROIS POMMES P.28 HUGO BOSS ● ● KOCHOPTIK ● CHOPARD CHANEL ● ● FERRAGAMO VAN LAACK ● ● MIU MIU ● TOGAL TROIS POMMES ● VAN CLEEF & ARPELS ● ● PIAGET ● GÜBELIN BIJOUTERIE MEISTER ●

VESTIBULE ●

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SCHWEIZER ● HEIMWERKER

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HG A SSE O E T E N B AC

● FIDELIO Ü BOUTIQUE ROMA ●

● BOVET

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BAH

● BOGGI ● DAVIDOFF

L I M M AT Q U A I

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CHRIST ● ST ANNAHOF ● MASSIMO DUTTI ● E A SS R VISILAB ● T LS S I H ● NAVYBOOT

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WE ● THOMAS SABO ● LANDOLT-ARBENZ ● IWC ●

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NIEDER D

● DIESEL ● MANGO

● C&A

TR

● PKZ WOMEN

SELECTED STORES IN JELMOLI:

Central

● DOLMETSCH ASS

Globus

E

CENTRAL ● JEWELLERY

E

LOW

BELDONA BIG ESPIRIT EX LIBRIS H&M NAVYBOOT V PHARMACY

● VIERI

B AH N HO FB RÜ CK

SWAROVSKI ● ● DÜRR BONITA ● THE BODY SHOP ● CLAIRE'S ● YENDI PARIS ● H&M ● MOBILE ZONE ● GOLDHAUS ● ● YVES ROCHER FIELMANN ● ● GÖTTE OPTIK OCHSNER SPORT ● ● TISSOT COOP VITALITY ●

● EN PKZ M ST R A EN SS E

SELECTED STORES IN THE QUARTER:

Department Store

SWISS CHAMP

DIVEMASTER

EXPLORER JACKET

SPECTRA

FRAGRANCE

FUNCTIONALITY IS PART OF OUR FAMILY Flagship Store Zürich | Rennweg 58 Flagship Store Genève | Rue du Marché 2 Brand Store Brunnen | Bahnhofstrasse 3

MAKERS OF THE ORIGINAL SWISS ARMY KNIFE | VICTORINOX.COM

44 | G U I D E

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Roofop 42 Place de la Fusterie page 47

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Manora Restaurant

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GENEVA MAIN STATION

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Place Of Interest

Train Station

Tourist Information

Hotel

Bar

Global Blue Refund Point

Restaurant

46 | G U I D E

PATEK PHILIPPE Legendary watchmaker Patek Philippe celebrated its 175th anniversary last year, and to mark the great occasion the Swiss company launched several rare handcrafted limited-edition models. Intended as a homage to Geneva, the birthplace of Patek Philippe, and to the company’s artisanal legacy, these show-stopping pieces demonstrate the intricate techniques used

by Patek Philippe’s watchmakers for nearly two centuries, such as engraving, enamelling and guilloching.

Patek Philippe, 41 rue du Rhône, 1204 Geneva, +41 (0)22 809 5050, patek.com

Rue du Mont-Blanc

● BUCHERER SWATCH ● HORLOGERIE BIJOUTERIE O.ZBINDEN ● R ● HAROLD W. MARIONNAUD ● U E ROBERT RASCHLE ● D U ESPACE TEMPS ● M O ORANGE ● N T

IV AR

ON -B

IS ÇO

AN

● LE MOUTONS A 5 PATTES

FR E

ER RI

E

SE

AU

RU

US

DU

RO

CE

E

LA MAISON DE ● L'HORLOGERIE

CHRONOMETRIE KUNZ ●

IN RD IE LLE NA ER NE SE S I IO S E M I T LY ES CH AD ● U GU LA TR BER ● ES

QU

● MONTRES SA

TABAC RHEIN ●

ND

RU

BIJOUTERIE KUNZ ●

D

RU

OR Manor

RI

I-L

AM

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NA VIN

MADISON STORE ●

PHARMACIA PLAZA ● KRESS OPTIC ●

EC

RU

DRAKE STORE (WOMEN) ●

COUTELLERIE DU JET D'EAU ● PASTORE-NICOLET SA ●

Global Blue Retailer

ÉV

PILI CARRERA ●

-B

HORLOGERIE CADHOR ● L A RUE DE CHRIST ● N C CHA NTE P O U LE T THE GIFTBOX ● LA MOUTON A 5 PATTES ●

ER

DRAKE STORE (MEN) ●

● BIJOUTERIE B & B

Four Seasons Hotel des Bergues ● BENOIT DE GORSKI

AI D

Non-Global Blue Retailer

Department Store

Hotel

S H O P | 47

Rue du Marché

Rue du Rhône IWC SCHAFFHAUSEN ● AESCHBACH ●

PHARMACIA POPULARIE PHOTO HALL MARIONNAUD KOOKAÏ

● CLARENCE CHRONOMETRIE SA

HUGO BOSS ● AMARANTE ● PROMOD ● NAVYBOOT ●

Bongén ie

RU E DU M A RCH É

MARIONNAUD ●

Place de Longemalle

HISTOIRE ● DE PLAIRE

● SWISSCOM ● CHRIST ● CHEMISERIE CENTRALE

ZARA ●

● LOUIS VUITTON

GÜBELIN ● CHRISTIAN DIOR ● FENDI ● LES AMBASSADEURS ●

R . RO BERT- CÉ AR D

LANVIN ●

LORO PIANA ● ERMENEGILDO ZEGNA ● BENOÎT DE GORSKI ●

● ZENITH WATCHES ● HERMÈS ● PATEK PHILIPPE ● CHANEL ● BUCHERER

Place du Port

R U E D ' I TA L I E

VERSACE ● FRED ● DS MONTES ET BIJOUX ● BIJOUX BURMA ● GUCCI ●

UR R- M U EA D Î TER LEAS S TO E

● CÉLINE ● BALLY ● PRADA

P.27

● MARCONI

U R- M A Î T R E S S E VILEBREQUIN ● DRAKE STORE ●

R U E D ' I TA L I E

RU E DU R HÔNE

MARINA RINALDI ● SALVATORE FERRAGAMO ● LA PERLA ● HOGAN ● TOD'S ● KAREN ● MILLEN AUBADE ● MAX MARA ● ESCADA ● VERMOREL FOURRURES ● ORFELIS ● BOGGI ● DIVINO AMORE ●

● VHERNIER ● BOTTEGA VENETA

● MONCLER LE MOUTONS ● A 5 PATTES ● CHURCH'S ● APOLLINAIRE ● SHOW OFF

● HÄSTENS

LA COUPOLE ● ● TOUZEAU NOTTING HEEL ●

Global Blue Retailer

Non-Global Blue Retailer

P.26

● CARTIER ● SERGIO ROSSI

RU E DU R HÔNE

● ICE WATCH ● VERO MODA ● MARIONNAUD ● KOOKAÏ

TO

CO U R S D E R I V E

● VISILAB ● PEGGY SAGE ● YVES ROCHER

● JAHAN BIJOUTERIE ● ADLER ● CHOPARD ● DE GRISOGONO ● GRAFF ● CHATILA ● VAN CLEEF & ARPELS ● OMEGA

BREGUET ● PIAGET ● LEONARD ● HARRY WINSTON ● TIMOTHY OULTON ●

RUE DU RHÔNE

Place du Port

RUE DE RIVE

● DIESEL

● TIFFANY & CO

Place de Longemalle

RUE DU RHÔNE

GGG GILLES ●

CO U R S D E R I V E

DEVERNOIS ● BERDOZ OPTIC ● FNAC ●

● BATA ● ESPRIT ● WE ● CYRILLUS ● ACUITIS

RUE DE RIVE

DAVIDOFF ● L’OCCITANE ● APPLE ● IMPORT PARFUMERIE ● GUESS ● NAF NAF ● DESIGUAL ●

R . RO BERT- CÉ AR D

R U E D E L A C R O I X- D ' O R

FRANZ CARL WEBER ●

● MICHAEL KORS ● MOLARD SOUVENIRS ● TALLY WEIJL ● DOUGLAS ● FIELMANN ● CHARLES VÖGELE

TOURBILLON ● BLANCPAIN ●

Place du Molard

Globus ● LONGCHAMP

RUE DU RHÔNE

R U E D E L A C R O I X- D ' O R

BLUE LEMON ● LACOSTE ●

● OCHSNER SPORT

Place du Molard

INTERDISCOUNT ● C&A ●

● SWAROVSKI ● BERSHKA

● ARMENIO ARMANI ● OFFICINE PANARAI

RUE DU RHÔNE

BCBGMAXAZRIA ● SWATCH ● H&M ●

BULGARI ●

Place de la Fusterie

RU E DU M A RCH É

● H&M

RHÔNE

Place de la Fusterie

COOP CITY ● JIMMY CHOO ●

RHÔNE

● BIJOUTERIE BADER ● COOP CITY ● PKZ MEN

RU E DU

VICTORINOX ● MANGO ● BENETTON ●

RU E D E L A CO N F É D É R AT I O N

TENTATION BIJOUX ● CALIDA ● SAN MARINA ● VISILAB OPTICIENS ● CHOPARD ● CONFÉDÉRATION CENTRE ●

● ● ● ●

● HYSEK ● APOSTROPHE ● BOUCHERON ● L RAPHAËL CHRISTIAN ● LOUBOUTIN

SIMETO ●

RU E DU

RU E D E L A CO N FÉ D É R AT I O N

● GODIVA CHOCOLATIER CHEMISERIE CENTRAL ●

● JAEGER LE-COULTRE ● ROGER DUBUIS

Department Store

Featured In This Issue

48 | G U I D E

Rue Robert Céard

R. ROBERT-CÉARD

FOXTOWN

● HUBLOT ● DIOR JOALLERIE DANIEL ● BENJAMIN ● DINH VAN ● TAG HEUER

● ZILLI CASHMERE ● & CASHMERE ● CABASSO

RUE DU RHÔNE

BRUNELLO CUCINELLI ●

R U E D E L A C R O I X- D ' O R

EMPORIO ARMANI ●

BURBERRY ● DIVINO AMORE ●

Place du Molard

Place du Port

Place de Longemalle

Place de Longemalle

BUCHERER ●

RUE DU RHÔNE

BENOIT DE GORSKI ● JOHN LOBB ● ISKENDER ● ALAIN AFFLELOU ●

YVES DELORME ●

ACUITUS ●

ANNE FONTAINE ● VIA ROMA ●

R U E D E L A C R O I X- D ' O R

Place du Port

Place de Longemalle

● MONTBLANC ● CÉLINE

TROU UERD -M E LA AÎ TTR OEUSR S-EM A Î TRES

RUE DU RHÔNE

● VERSACE ● DE BETHUNE VACHERON ● CONSTANTIN P.29 ● HERVE LEGER

● ZWILLING ● J A HENCKELS

RUE DE RIVE

● HISTOIRE DE PLAIRE

LA

R. ROBERT-CÉARD

For those who love fashion, FoxTown Factory Stores at Mendrisio is a mustvisit. The FoxTown complex houses 160 stores, including a range of prestigious international designers, homeware and accessories. Brands range from Armani, Bally and Burberry to Prada and Ferragamo. The outlet is just 7km from the Italian-Swiss border and boasts seven restaurants and bars, a dressmaker, a currency exchange ofce and a Global Blue Tax Free refunds point.

FoxTown Factory Stores, Via Angelo Maspoli 18, 6850 Mendrisio, +41 (0)848 828888, foxtown.com

SE

Place du Molard

Rue de la Tour-Maîtresse

● HACKETT

● CHARIVARI

MAJE ●

SANDRO ●

Featured In This Issue

RU E DU R H ÔN E

● PO NT I

- M A ÎTRESSE

TOMMY ● HILFIGER

Non-Global Blue Retailer

P ORT

R U E D ' I TA L I E

R. ROBERT-CÉARD

Global Blue Retailer

V-YOUNG ●

OUR

KOOKAI ●

CO U R S D E R I V E

CAFÉ COTON ●

● TRICOSA

● MICHAEL KORS

● GÜBELIN ● ZAZAZOU ● WOLFORD

Place du Molar d

AT

RUE DU

TARA JARMON ●

EL

Place du Port

Place de Long emal le

POM D'API ● ROBERT CLERGERIE ●

ED

THE SHOP ●

RU

ORSO COUTELLERIE ●

RUE DE RIVE

BAC À SABLE ●

RUE DU R HÔNE

Globus

RU E DU M A RCHÉ

JEANS & CO ● ● ZBINDEN

● TOURBILLON ● GANT ● JEAN RODIN ZARA ● ● GANT MASSIMO ● AIRBIJOUX DUTTI ● PARIS ● VETEMENTS BERSHKA ●

BIJOUTERIE CLARENCE$ ●

Place de la Fusterie

S H O P | 49

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Global Blue Refund Ofce

Tourist Information

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S H O P | 51

BUCHERER Heritage watchmaker H Moser & Cie and fne jeweller Bucherer have a lot in common. These independent companies from German-speaking areas of Switzerland were founded in the 19th century and so it is natural that they are long-time collaborators.

Their most recent project – an addition to the existing Venturer line – is the Venturer Small Seconds Bucherer Edition. In white gold and with a 1960s convex design, the watch is inspired by H Moser & Cie’s historic pocket watches. Be sure to seek out this watch while in Lucerne, as it is exclusively available in Bucherer boutiques in Switzerland, Germany and Austria.

Bucherer, Schwanenplatz 5, 6002 Lucerne, +41 (0)41 369 7700, bucherer.com

Kramgasse, Rössligasse,Weggisgasse, Hertensteinstrasse, Grendelstrasse, Kapellgasse & Kapellplatz

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Global Blue Retailer

Non-Global Blue Retailer

Department Store

Featured In This Issue

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WHEN YOU SHOP THE WORLD, SHOP TAX FREE Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts.

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Zürich Hauptbahnhof, SBB Change Ofce Mendrisio, FoxTown Factory Stores St Moritz, Reisebüro Glisenti Interlaken, BLS Ofce

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TRANSLATIONS РУССКИЙ ПЕРЕВОД 30: Creative Thinking

Творческое Мышление Салли МакИлхоун рассказывает о концептуальных бутиках Швейцарии, предлагающих новые увлекательные возможности для шоппинга. Швейцария, как правило, проявляет довольно взвешенный подход к новинкам в розничной торговле. Вместо того чтобы гоняться за скоротечными трендами, модные авторитеты страны предпочитают наблюдать и спокойно ждать, пока то или иное направление основательно себя не зарекомендует, после чего его можно со спокойной душой предлагать покупателям. Взять, к примеру, концептстор. Подобный тип бутика появился на шоппинг-арене Швейцарии сравнительно недавно, а качественно новый уровень предоставляемых в нем услуг уже начал приносить заметные плоды. Такие магазины, как Correspondances и Concept Sud в Женеве предлагают стильным жителям города самый разнообразный ассортимент модных новинок. Концептуальный бутик мужской одежды Correspondances стремится преобразить городской облик, бросая вызов традиции. «Европейские города постепенно становятся похожими друг на друга – везде одни и те же магазины, одни и те же бренды – это быстро наскучивает, – поясняет владелец магазина Николас Транной. – Люди устали видеть везде одно и то же, им хочется чегото оригинального. Женева замечательный город и нам показалось, что он заслуживает лучшей шоппинг-инфраструктуры. Мы отыскиваем наиболее интересные, актуальные бренды и предлагаем их нашим покупателям». В магазине представлен настоящий

коктейль из новинок мужской одежды, роскошных кроссовок, музыки и поваренных книг, но, несмотря на такой эклектичный подход, посетители могут найти единую связь, объединяющую весь ассортимент. «Если вы способны со знанием дела подойти к мужской одежде, тогда, скорее всего, вы смогли бы по достоинству оценить музыку или фотографию», – поясняет Транной. Открывая свой магазин Concept Sud в Женеве, Бертрам Зайтц, также надеялся внести позитивные перемены в привычную модель розничной торговли. «Я хотел создать нечто оригинальное, некую альтернативу наскучившей роскоши Женевы, чтобы немного оживить город, – поясняет Зайтц. – В результате у нас получилось очень интимное пространство, где люди могут познакомиться с авангардными и классическими дизайнерами в беззаботной атмосфере нишевого бутика». Зайтц управляет магазином вместе со своей супругой Маха Дауди Зайтц. Их объединяет стремление продвигать изделия дизайнеров, работающих в самых различных сферах, от одежды и украшений до искусства и интерьера. «Мы предлагаем покупателям вещи от шестивосьми разных дизайнеров и стараемся ежемесячно обновлять весь ассортимент, – говорит Зайтц. – В настоящий момент большой популярностью пользуются роскошные изделия из кожи Maroc ’n Roll и Said Mahrouf. А что может быть лучше оригинальной дизайнерской вещи со своей собственной историей?». Даже в небольших городках, таких как Люцерн, начинает появляться все больше концепт-сторов. Одним из первых в здесь открылся бутик P25. «Идея собрать воедино все предметы нашего увлечения и предложить их местной публике показалась нам просто великолепной, – поясняет владелец Уриил Коллер. – Хотя Цюрих и

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другие европейские города расположены не так уж и далеко от нас, мы хотим предложить наши услуги местным жителям и гостям нашего замечательного города, и мы верим, что сможем сделать это на достойном уровне». Ассортимент P25 включает первоклассную женскую одежду совсем новых брендов либо тех, что выпускают эксклюзивные коллекции. «Мы предоставляем молодым талантам, таким как Viu и Dillysocks, платформу для реализации их творческих способностей, кроме того, мы поддерживаем сотрудничество со многими местными мастерами», – говорит Коллер. – Мы хотим, чтобы посетители могли чувствовать себя как дома и никогда не переставали мечтать». К началу сезона весна-лето 2015 планируется расширить и без того впечатляющий ассортимент. «Мы стараемся уделять больше внимания аксессуарам, книгам, сувенирам и мебели», – объясняет Коллер. В сентябре 2014 года созвездие концептуальных магазинов Цюриха пополнилось новым бутиком мужской одежды AP&Co. Сооснователи Йерун ван Роойен, Рето Капрез и Нико Песко заметили незаполненную нишу на рынке мужской одежды, это и побудило их к действию. «Нам показалось, что мужчины, предпочитающие не просто модные бренды, но качественную одежду со своими традициями и душой, оказывались в затрудненном положении, – говорит Роойен. – У нас есть большой опыт в производстве готовой одежды, и мы почувствовали, что настало время направить его в современное русло, разрушив мосты между понятиями делового и повседневного стиля». Бутик предлагает эклектичный выбор, включающий трикотаж и рубашки Nico Pesko, кофты Friday Tieday и прет-а-порте от Alferano. В бутике No 2 жительниц Цюриха ждет немало приятных сюрпризов. Владельцы Адриенн Пуркерт и Доминик фон Альбертини называют его маленькой страной чудес. «У нас есть два этажа, на которых расположились отделы с мужской и женской одеждой, а также аксессуарами. globalblue.com

В старом гараже по соседству с нами располагается салон с впечатляющим выбором мебели, книг и свечей Astier de Villatte. По пути вам придется преодолеть целый лабиринт», – говорит Пуркерт. Похоже, что 2015 год будет для магазина большим событием. «Мы открыли новый бутик в Цюрихе на улице Neumarkt 20, в самом центре Старого города. Весной заработает наш интернет-магазин, а летом нас ждет еще один большой проект, – поясняет Пуркерт. – В этом году однозначно стоит посетить Цюрих, а заодно и нас». correspondances-shop.ch, concept-sud.com, facebook.com/pages/P25, ap-co.ch, numbertwo.ch 52: When You Shop The World, Shop Tax Free

Совершая покупки по всему миру, совершайте их с Tax Free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

1. В магазине Где бы вы не совершали покупки, попросите Tax Free форму Global Blue и не забудьте сохранить ваши чеки.

2. При выезде По пути домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 или +800 32 111 111 Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

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美文翻译

30: Creative Thinking 异想天开

PHOTO: (LEFT) SANDRA KENNEL

概念店提供精挑细选的产品组合，令人惊叹的店堂 设计，以及专业贴心的服务。这一切为瑞士零售业带 来灵感，涌现出数家激动人心的品牌概念店。Sally McIlhone报道 瑞士人往往对零售业的革新持谨慎态度。与其紧紧 追随瞬息万变的潮流，瑞士的时尚大师更喜欢耐心 观察和等待，直到某一潮流已经大行其道，才会将 其引上购物街头。品牌概念店就是其中一个例子。 这些独树一帜的精品店在近几年才成为瑞士街头一 景。这些新兴店铺往往品质极佳，这无疑印证了：有 时，谨慎亦是明智之举。 瑞士日内瓦的Correspondances和Concept Sud等精品店为时髦的日内瓦人带来了多样的时尚 选择。男装品牌概念店Correspondances大胆突破 传统，意欲让城市面貌焕然一新。“欧洲的城镇看 上去越来越相似——一样的商店，一样的品牌—— 这令人感觉非常雷同、非常乏味，”店主尼古拉斯·特 拉诺（Nicolas Trannoy）解释道。“人们厌倦看到 类似的东西，更期待独树一帜之作。日内瓦是个非 常适合居住的地方，我们认为日内瓦应拥有一个更 好的购物环境。我们搜罗一些最有趣的相关品牌， 把它们带到日内瓦。” 该店销售各类时尚男装、高端运动鞋、音乐和 烹饪书籍，旨为顾客突出店内不同产品种类之间的 联系。特拉诺解释说：“如果你能够理解和欣赏男 装的魅力，那么你一定能够用相似的方式品味音乐 或摄影。” Concept Sud的店主伯特伦·塞茨（Bertram Seitz）在日内瓦开设总店之初，同样想挑战传统的 零售模式。“我希望开设一家截然不同的商店，在日 内瓦的奢侈品界引入另一种模式，从而引起轰动，” 塞茨表示。“我创造了一个私密的空间，人们可以在

精品店里探索前卫的、经典的设计师品牌，尽享悠 闲节奏、无限乐趣与尊贵身份。” 塞茨和他的妻子玛哈·道迪·塞茨（Maha Daoudi Seitz）一同开设了这家店，他们志在希望 从时装、珠宝、艺术和内饰等不同领域宣传当代设 计师。塞茨表示：“我们拥有六至八位设计师的产 品，我们每月都会努力对产品进行更新。目前，皮革 品牌 Maroc ’n Roll 和Said Mahrouf是人气最高 的两个品牌。没有什么能比拥有一件有着独特故事 的设计师作品更美妙了。” 甚至在卢塞恩（Lucerne）这样的小城市，品牌 概念店也如雨后春笋般涌现出来。P25就是首批精 品店中的一家。“这是一个绝佳的机会，我们得以将 满腔热情呈现给这里的市民，”P25店主乌列·科勒 （Uriel Koller）解释道。“虽然我们大可在苏黎世 或欧洲的其他城市开店，但是我们希望回馈卢塞恩 的市民和来此圣地的游客，我们坚信这家店能够在 国内和国际舞台上紧跟潮流。” P25的精选高端女装主要集中于新创立的品 牌或限量版品牌。科勒表示：“我们在卢塞恩为青 年创业者提供了一个展示平台，它们包括来自苏黎 世的Viu 和Dillysocks等品牌，我们也会和当地的 艺术家和设计师合作。我们希望给你一种归属感， 鼓励你去梦想。”2015年春夏季，该店希望在多样 品牌的基础上，将触角伸向时装以外的领域。“我 们越来越关注饰品、书籍、古玩珍品和家具，”科勒 解释说。 男装精品店AP&Co于2014年9月开业，进一 步丰富了苏黎世的品牌概念店。合伙人杰伦·范鲁 洋（ Jeroen van Rooijen）、雷托·卡佩兹（Reto Caprez）和尼可·佩斯科（Nico Pesko）看到了男 装市场隐藏的机遇，从中获取了灵感。“我们认为， 对于那些不单追求时尚品牌，更加注重经典、品质

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‫والروح وليس مج ّرد عن الوضة‪ ،‬مكان يكن أن تجد فيه ابتكارات‬ ‫مميّزة‪ .‬نحفل بتاريخ عري“ ف اللبس الص ّممة بحسب الطلب‬ ‫ففكّرنا بتطعيمه بنفح ٍة معاصة من خلل ربط عالي اللبس‬ ‫الرسميّة واليوميّة‪ ”.‬يقدّم التجر مجموعة متن ّوعة تشمل ملبس‬ ‫محبوكة وقمصانا ً من ‪ Nico Pesko‬وربطات عن“ من ‪Friday‬‬ ‫‪ Tieday‬وملبس بحسب الطلب من ‪.Alferano‬‬ ‫تجد نساء زيورخ مجموعة كبية من القطع الثية لهتمم ف‬ ‫متجر ‪ .No 2‬تصفه ِ‬ ‫الؤسسة الشيكة ‪Adrienne Purkert‬‬ ‫التي تديره مع ‪ Dominique von Albertini‬بأرض العجائب‬ ‫الصغية‪ .‬فتقول‪“ :‬إنّه عبارة عن طابقي مليئي بلبس للرجال‬ ‫والنساء والكسسوارت‪ .‬وف كاراج قديم ملص“‪ ،‬تجد مشغلً‬ ‫يحوي تشكيلة مميّزة من الثاث والكتب والشموع العريقة من‬ ‫كل هذا‪ ”.‬يبدو‬ ‫تش“ طريقك ف ّ‬ ‫‪ .Astier de Villatte‬عليك أن ّ‬ ‫أ ّن سنة ‪ 2015‬ستكون عظيمة للمتجر‪ .‬افتتحنا محلً جديدا ً ف‬ ‫‪ Neumarkt 20‬ف منطقة ‪ Old Town‬ف زيورخ‪ .‬وسنبدأ‬ ‫بتشغيل محلّنا اللكتون عب النتنت ف الربيع ولدينا مشوع‬ ‫ضخم ف الصيف‪ .‬إنّه العام الثال لزيارة زيورخ وزيارتنا‪”.‬‬ ‫‪،correspondances-shop.ch‬‬ ‫‪،concept-sud.com‬‬ ‫‪،facebook.com/pages/P25‬‬ ‫‪،ap-co.ch‬‬ ‫‪numbertwo.ch‬‬ ‫‪When You Shop The World,‬‬ ‫‪Shop Tax Free: 52‬‬

‫عندما تتس ّوق حول العال‪ ،‬تس ّوق من دون دفع الضيبة‬ ‫تقدّم لك غلوبل بلو ‪ Global Blue‬خدمة التس ّوق من دون‬ ‫دفع الضيبة ‪ Tax Free‬لتدّخر الال لدى تس ّوقك ف أكث من‬ ‫‪ 270,000‬متجر ف أبرز مناط“ التس ّوق حول العال‪.‬‬ ‫فل َم ل تنض ّم إل الـ ‪ 26‬مليون مسافر الذين يتس ّوقون من دون دفع‬ ‫كل سنة؟ ما عليك‬ ‫الضيبة من خلل غلوبل بلو ‪ّ Global Blue‬‬ ‫إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو ‪Global‬‬ ‫‪ Blue‬وتتبع خطواتنا السهلة‪.‬‬ ‫تس ّوق‬ ‫‪.1‬‬ ‫الخاص‬ ‫أينم تس ّوقت‪ ،‬أطلب الحصول عل طلب استداد الضيبة ّ‬ ‫بغلوبل بلو ‪ Global Blue‬وتذكّر أن تحتفظ باليصالت‪.‬‬ ‫أطلب‬ ‫‪.2‬‬ ‫ف طري“ العودة إل وطنك‪ ،‬أقصد مكتب الجمرك عند نقطة‬ ‫الغادرة لتتم الصادقة عل إيصالتك ومن ث ّم اقبض الستداد من‬ ‫الخاصة بنا‪.‬‬ ‫أحد مكاتب خدمة الزبائن ّ‬ ‫للتّصال‪:‬‬

‫‪taxfree@globalblue.com‬‬ ‫‪ 111 111 32 +800‬أو ‪111 111 232 +421‬‬

‫يشمل مبلغ الستداد النهائ الذي ستحصل عليه مجموع الضيبة‬ ‫عل القيمة الضافة ناقص رسم إداري‪ .‬ف بعض الطارات‪ ،‬يُفرض رسم‬ ‫خدمة نقدي عل كل طلب استداد ضيبة ف حال رغبت بالحصول‬ ‫عل استداد فوري نقدي‪.‬‬

‫‪和内涵的男性来说，市场上有一个空档，而在我们‬‬ ‫‪店里他们可以获得满足，找到不同寻常的东西，”范‬‬ ‫‪鲁洋说道。“我们的量身定制产业历史悠久，我们认‬‬ ‫‪为应该结合现代的背景，将商务服饰和休闲服饰融‬‬ ‫‪合在一起。”精品店出售各式各样的精选男装，包括‬‬ ‫‪Nico Pesko的毛衣和衬衫，Friday Tieday的领饰‬‬ ‫。‪和Alferano的定制成衣‬‬ ‫‪No 2品牌概念店为苏黎世女性带来无限期‬‬ ‫‪待和喜悦。店主艾德丽安·普克特（Adrienne‬‬ ‫‪Purkert）和多米尼克·范阿尔贝蒂尼（Dominique‬‬ ‫‪von Albertini）共同开设这家店铺，艾德丽安更将‬‬ ‫‪之称为“迷你仙境”。“两层楼挂满了男装、女装和‬‬ ‫‪饰品。在隔壁的旧车库中还有一间工作室，Astier‬‬ ‫‪de Villatte的古董家具、书籍和蜡烛星罗棋布。你‬‬ ‫‪一定要亲自探索一番这个小小的迷宫，”普克特说‬‬ ‫‪道。对于该店来说，2015年可谓意义重大。普克特‬‬ ‫‪解释道：“我们在苏黎世旧城区的Neumarkt 20开‬‬ ‫‪设了一家新店。春季，全新网店即将上线；夏天，我‬‬ ‫‪们还有另一个大型项目。2015年，请到苏黎世和No‬‬ ‫”。‪2品牌概念店看一看‬‬ ‫‪correspondances-shop.ch,‬‬ ‫‪concept-sud.com,‬‬ ‫‪facebook.com/pages/P25,‬‬ ‫‪ap-co.ch, numbertwo.ch‬‬

‫‪52: When You Shop The World,‬‬ ‫‪Shop Tax Free‬‬ ‫‪畅购全球，尊享退税‬‬ ‫‪当您在全球顶级购物区中的27万多家商店消费时，‬‬ ‫‪环球蓝联（Global Blue）购物退税服务（Tax Free‬‬ ‫。‪Shopping）为您节约购物开销‬‬ ‫‪每年有两千六百多万名游客通过环球蓝联（Global‬‬ ‫‪Blue）获得购物退税，您怎能错过？您要做的只‬‬ ‫‪是寻找蓝星标志或者问询商家是否提供环球蓝联‬‬ ‫‪（Global Blue）服务，然后遵循我们简单的退税‬‬ ‫‪过程：‬‬ ‫‪1. 消费购物‬‬ ‫‪无论您在哪里消费，请索要Global Blue退税表格，‬‬ ‫。‪并记得保存小票‬‬ ‫‪2. 申请退税‬‬ ‫‪当您准备回家时，您需要先去出发城市的海关柜台‬‬ ‫‪请他们盖章，然后再到环球蓝联退税点领取您的退‬‬ ‫。‪税款‬‬ ‫‪联系方式：‬‬ ‫‪taxfree@globalblue.com‬‬ ‫‪+421 232 111 111 or +800 32 111 111‬‬ ‫‪请注意：最终退款将包含增值税总额，但是要扣除‬‬ ‫‪管理手续费。 部分机场还将以退税申请表为单位收‬‬ ‫。‪取现金退税手续费‬‬ ‫‪globalblue.com‬‬

‫‪57‬‬

‫ترجمة باللغة العرب ّية‬ ‫‪Creative Thinking: 30‬‬

‫تفك ٌي ابتكاري‬

‫‪PHOTO: LORENZ RICHARD PHOTOGRAPHY‬‬

‫التخصصة تقدّم خيارات تجاريّة جديدة مثية للهتمم ف‬ ‫التاجر‬ ‫ّ‬ ‫أرجاء سويسا‪ ،‬تقرير ‪Sally McIlhone‬‬ ‫ٍ‬ ‫ً‬ ‫مقاربة مدروسة نحو إعادة ابتكار‬ ‫بطريقة نوذجيّة‬ ‫تعتمد سويسا‬ ‫التجارة‪ .‬وبدلً من تتبّع الوضة التسارعة بعجالة‪ ،‬يفضّ ل ر ّواد‬ ‫السلوب ف البلد الراقبة وانتظار نجاح حركة معيّنة قبل اعتمدها‬ ‫ف شوارع التس ّوق‪ .‬خُذ عل سبيل الثال‪ ،‬التاجر التخصصة‪ .‬ل‬ ‫تنخرط هذه الحلت الفريدة من نوعها ف عال التس ّوق السويسي‬ ‫إل ف السنوات الخية وتبهن جودة هذه الضافات الجديدة أ ّن‬ ‫القاربة الدروسة تفض أحياناً إل نتائج أفضل‪.‬‬ ‫توفّر بعض التاجر مثل ‪ Correspondances‬و‪Concept‬‬ ‫‪ Sud‬ف جنيف خيارات متن ّوعة ف مجال الزياء لكث سكّان‬ ‫التخصص‬ ‫الدينة تألّقا ً‪ .‬يهدف متجر ‪Correspondance‬‬ ‫ّ‬

‫بلبس الرجال إل إعادة إحياء إطللة الدينة من خلل ّ‬ ‫فك‬ ‫ارتباطها بالتقاليد‪ .‬يقول صاحب التجر ‪:Nichols Trannoy‬‬ ‫“تيل الدن ف أوروبا إل التشابه أكث فأكث؛ الحلت نفسها‬ ‫والعلمات التجاريّة نفسها‪ ،‬فتستحيل متك ّررة ومملّة‪ .‬سئم الناس‬ ‫رؤية الشياء ذاتها وباتوا يبحثون عن مقاربة أكث أصالةً‪ .‬با أ ّن‬ ‫تستح“ مساحة تس ّوق‬ ‫جنيف مكان يحلو فيه العيش‪ ،‬شعرنا أنّها‬ ‫ّ‬ ‫أفضل‪ .‬بالتال نبحث عن أكث العلمات التجاريّة إثارة وملءم ًة‬ ‫ونجلبها إل هنا‪”.‬‬ ‫يقدّم التجر مزيجاً من ملبس الرجال العصيّة والحذية الرياضيّة‬ ‫الفاخرة والوسيقى وكتب الطهي ويهدف إل تسليط الضوء عل‬ ‫الروابط بي مختلف منتجاته‪ .‬يشح ‪ Trannoy‬قائلً‪“ :‬إن كنت‬ ‫قادرا ً عل فهم وتقدير الهارة الكامنة ف ملبس الرجال‪ ،‬ل ّ‬ ‫شك‬ ‫أنّك ستتمكّن من تقدير الوسيقى أو التصوير بقاربة ممثلة‪”.‬‬ ‫أراد ‪ ،Bertram Seitz‬صاحب متجر ‪ Concept Sud‬أن‬ ‫يتحدّى ناذج التجارة التقليديّة عندما افتتح متجره ف جنيف‪.‬‬ ‫يشح قائلً‪“ :‬أردت أن أحدث ثورة من خلل خل“ شء مختلف‪،‬‬ ‫يشكّل بديلً عن بيئة الفخامة السائدة ف جنيف‪ .‬فابتكرت مساحة‬ ‫خاصة إل ح ّد كبي‪ ،‬حيث يكن الشخاص اكتشاف مص ّممي‬ ‫ّ‬ ‫محل فريد من نوعه‬ ‫مبدعي وآخرين ل تقيّدهم حدود الزمن ف ّ‬ ‫يلتزم البساطة والسعادة والهويّة‪”.‬‬ ‫يتلك ‪ Seitz‬التجر مع زوجته ‪Maha Daoudi Seitz‬‬ ‫ويهدف الزوجان إل التويج لص ّممي معاصين ف عدّة مجالت‪،‬‬ ‫من أزياء ومجوهرات إل ف ّن وتصميم داخل‪ .‬يقول ‪ Seitz‬ف‬ ‫هذا السياق‪“ :‬لدينا منتجات من ستّة إل ثانية مص ّممي ونعمل‬ ‫كل شهر‪ .‬من العلمات التجاريّة البرز‬ ‫جاهدين لتجديد التشكيلة ّ‬ ‫لدينا الن ‪ Maroc ‘n Roll‬للسلع الجلديّة الفاخرة و‪Said‬‬ ‫‪ .Mahrouf‬ل شء يضاهي امتلك قطعة فريدة من نوعها لها‬ ‫قصة‪”.‬‬ ‫ّ‬ ‫التخصصة‬ ‫وحتّى ف ُمدنٍ أصغر مثل ‪ ،Lucerne‬تشهد التاجر‬ ‫ّ‬ ‫محل ‪.P25‬‬ ‫ازدهارا ً ملحوظاً الن‪ .‬من أول الحلت التي افتُتحت ّ‬ ‫يقول الالك ‪“ :Uriel Koller‬وجدنا أنّها فرصة عظيمة لندمج‬ ‫أهواءنا مع بعضها البعض ونقدّمها إل الجمهور هنا‪ .‬وعل الرغم‬ ‫من سهولة النفاذ إل زيورخ ومدن أوروبيّة أخرى‪ ،‬أردنا تقديم‬ ‫شء إل سكّان مدينتنا العظيمة وز ّوارها ونعتقد أنّه باستطاعتنا أن‬ ‫نواكب الساحتي الحلّيّة والعاليّة‪”.‬‬ ‫تركّز مجموعة ‪ P25‬من اللبس النسائيّة الفاخرة عل‬ ‫العلمات التجاريّة الناشئة أو التوافرة ف أماكن محدودة‪ .‬يقول‬ ‫‪“ :Koller‬نعطي أصحاب العمل الصاعدين بن فيهم ‪ Viu‬و‬ ‫منصة ف ‪ Lucerne‬كم نعمل مع‬ ‫‪ Dillysocks‬من زيورخ‪ّ ،‬‬ ‫ف ّناني ومبتكرين محليّي‪ .‬نريدك أن تشعري كم وكأنّك ف النزل‬ ‫ونش ّجعك أن تحلمي‪ .‬لربيع‪/‬صيف ‪ ،2015‬يهدف التجر إل‬ ‫توسيع نطاق عمله الثي للهتمم خارج حدود الزياء‪ .‬يشح‬ ‫‪ Koller‬قائلً‪“ :‬نو ّد أن نزيد من تركيزنا عل الكسسوارات‬ ‫والكتب والقطع البتكرة والثاث‪”.‬‬ ‫التخصصة ف زيورخ مؤ ّخرا ً نتيجة افتتاح‬ ‫تع ّززت مجموعة التاجر‬ ‫ّ‬ ‫محل ‪ AP&Co‬للبس الرجال ف أيلول‪/‬سبتمب ‪ .2014‬لحظ‬ ‫ّ‬ ‫الؤسسون ‪ Jeroen van Rooijen‬و‪ Reto Caprez‬و‪Nico‬‬ ‫ّ‬ ‫‪ Pesko‬ثغر ًة ف سوق ملبس الرجال فاستوحوا الفكرة من هناك‪.‬‬ ‫يقول ‪“ :van Rooijen‬شعرنا أنّه ث ّة حلقة مفقودة بالنسبة إل‬ ‫الرجال الذين يبحثون ف العلمات التجاريّة عن الرث والجودة‬

58 | P RO D U C T S

MONGOLIAN MAGIC Established 90 years ago in the historic town of St Gallen, Akris has become synonymous with understated chic. To this day, the brand is family owned: brothers Albert and Peter Kriemler are the third generation to head the company. The Ai horsehair bag, shown here, has a fascinating background. Its story begins on the vast, grassy plains of Mongolia where horsehair is collected from herds of morj, the Save money by shopping tax free, see page 52

native breed famed for their long manes and tails. Skilled artisans then transform the hair into a distinctive fabric with an inimitable sheen, and it’s from this that the Akris tote is made. The bag is trimmed with box calf and fnished with graphite-coloured hardware, and with its distinctive trapezoid shape it makes a bold visual statement while still being roomy enough for all your daily essentials. th Akris Ai horsehair bag, CHF3,600, Akris, Seestrasse 463, 8038 Zßrich, +41 (0)44 480 1617, akris.ch

PHOTO: AKRIS AG/AKRIS PRET-A-PORTER AG

SOUVENIR

designer outlet by trois Pommes women– menswear — Zürich wollishofen, seestrasse 463 Ale x A n d er m c Q ueen AltuZ Arr A A Z Zed in e Al A ï A bAlen ciAgA bAl m Ain bluem Arin e bo ucHr A JArr Ar célin e d o lce & gA bbA n A e tro giVen cHy J itro is J o n AtH A n sAu n d ers l A nVin m Arc JAco bs m Arn i Pe ter Pilot to Pro enZ A scH o uler Pr A bAl guru n g stell A Je A n stell A m c c Artn ey tH AKo o n tHe roW tom Fo rd Jeans PAi ge r13 shoes AQ uA Z Zur A giA nVito rossi giVen cHy Pro enZ A scH o uler stAlli o n bo ots tA bitH A sim mo ns