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Discover the best of this cultured, welcoming Scandinavian city with SHOP. Read about the exciting Promenaden Fashion District on page 26, our choice of top seafood restaurants on page 32, and much more. SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in Norway. We publish guides to the most prestigious destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll find in Oslo. For the very latest information, visit globalblue.com. For the ultimate travel companion, be sure to download the new SHOP TAX FREE app, which is available now – find all the details in our guide section in this issue. Calculating how much you can save by shopping tax free has never been easier.
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Welcome to Oslo
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DALE OF NORWAY CONCEPT STORE OSLO - KARL JOHANSGT 45 D A L E O F N O R WAY.C O M
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CONTRIBUTORS
HANNAH LEWIS Hannah Lewis, SHOP’s features editor, holds degrees from both the University of Oxford and the London College of Fashion. She has written for a number of international publications, including Time Out in Dubai, Quintessentially in London and Prestige in Hong Kong. globalblue.com
RUAIRIDH PRITCHARD SHOP’s acting deputy editor Ruairidh Pritchard is from the Outer Hebrides of Scotland. He studied journalism in Glasgow and now lives in south-east London. Ruairidh is a fan of all things Nordic and has written about fashion, art, culture and food for a variety of publications.
ILLUSTRATION: DAVID DORAN; PHOTOS: (LEFT) LAURIE EDWARDS; (RIGHT) MICHAEL CHAPMAN
DAVID DORAN David Doran’s award-winning artwork has previously been commissioned by the New York Times, the Wall Street Journal and Monocle magazine. In his cover illustration for this season’s edition of SHOP Oslo, he cleverly transforms the sculptures of the city’s Vigeland sculpture park into fashion models and accessories. Discover SHOP Oslo and our other editions at issuu.com/globalblue.
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SHOP FLOOR E D I TO R I A L
PUBLISHING
Editor-in-chief Emma Cheevers
Publisher James Morris
Deputy editor Sally McIlhone Acting deputy editor Ruairidh Pritchard Cover illustrator David Doran Contributor Maria Kirchen-Hill Production editor Katie Muxworthy Production assistant Julia Spaeth Features editor Hannah Lewis Fashion editor Ximena Daneri Acting fashion editor Lucinda Turner Assistant fashion editor Fani Mari Fashion and lifestyle writer Rebecca Rhys-Evans News editor Ginger Rose Clark Chief sub-editor Hester Lacey Copy editors Katie Davis, Claire Gervat, Harriet O’Brien Picture editor Kirsty Andrews Assistant picture editors Katie Byrne, Mónica R Goya Picture assistant Selina Tan Senior artworkers Aaron Carline, Hayley Moseley Artworker Onur Unaltay Artworking assistant Tatjiana Antoniou Editorial intern Hannah Dall Online managing editor Kirsty Welsh Acting online managing editor Sufiyeh Hadian-Clarke Assistant online editor Marina Nelson Associate online editor Emily Scrivener
Chinese editor Yuan Fang Chinese production editor Junjie Dou Chinese online editor Qingya He Assistant Chinese online editors Yangzi Liang, Luyue Zhang Chinese translator Chenguang Yi
G LO B A L B L U E N O R WAY
Senior Russian editor Anastasia Kyle-Langley Russian editorial assistant Karina Starobina Russian translators Teena Garnik, Gary Ramazanov
Global Blue Norway, Postboks 522, 1327 Lysaker, Norway
Print Dane Consultancy
Country manager Geir Victor Svendsen Marketing manager Christopher Skjoldhammer Marketing coordinator Tine Christine Wiik Account managers Tobias Brandsæter Thea Brenli Solli
Regional Tourist Office Visit Oslo, Jernbanetorget 1, 0154 Oslo, +47 815 30555, visitoslo.com
AVP business development manager Patrice Janet Art director Fabio Gervasoni Senior designer Yuese Shi Junior designer Kiranjeet Kaur Creative services manager Steve Brown Studio production assistant Inga Abramian Marketing intern Joanna Dodge Digital production assistant Linda Hau Production assistant Chris Bigg
Head of digital Eamonn Leacy Digital data analyst Dian Liu Digital marketing manager Anastasia Budieva Product manager Devesh Sankadecha Developer Mohammed Hakiki Project manager Elisabeth Schloemmer
Chief executive officer Jacques Stern SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2018 Global Blue
E NG L IS H | Р УС С К И Й | 中 文
VISIT US ONLINE... Visit globalblue.com, our recently relaunched website, for the latest luxury shopping and travel stories, updated daily Погрузитесь в мир роскошного шоппинга и увлекательных путешествий, посетив наш обновлённый сайт – globalblue.ru 访问我们近日新版上线的网站 globalblue.cn, 了解最新奢华 购物旅游信息，每日更新
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CONTENTS
26
EXPERIENCE 32 Table Talk Oslo’s leading seafood restaurants create wonderful dishes with the catch of the day, as Maria KirchenHill discovers
GUIDE 37 Maps and guides to the key shopping areas of Oslo
ESSENTIALS
18 Check Out SHOP selects a standout piece from Oslo this season 20 Products Key looks for the season, from fashion and footwear to jewellery and accessories
NEWS 22 Shop Window One store not to be missed in Oslo 24 News Seasonal updates on shops, services and new products
TRANSLATIONS 45 中文 翻 译 47 Русский Перевод
SOUVENIR 50 The essential item to bring home
50
FEATURE 26 A World Of Style Oslo’s new Promenaden Fashion District offers top shopping and restaurants. Hannah Lewis takes a tour Above (from top): Isabel Marant boutique; Swims spring/summer 2018
PHOTOS: (BOTTOM) SWIMS/MONA ØDEGÅRD
PRODUCTS
44 How To Shop Tax Free The simple steps to saving money on your shopping
CHECK OUT
GREEN LIGHT Thune, which celebrated its 160th anniversary last year, is one of Norway’s oldest and most highly regarded jewellers. Offering exclusive collections from international designers as well as its own collections, and giving impeccable service and expert advice, this heritage company is a go-to for luxurious fine jewellery in Norway. The world’s top watch brands are also represented in its boutique. Thune’s tear-shaped Save up to 19% by shopping tax free, see page 44
Victoria City earrings (pictured) are made of yellow gold and amethyst, which together set off the central green quartz. A classic style reminiscent of the designs of the 1920s, these elegant pieces are the perfect accessories to wear with evening ensembles. rre Thune Victoria City earrings, 10,560 NOK, Thune, Stortingsgaten 6, 0161 Oslo, +47 2331 0100, thune.no FOR MAP GO TO PAGE 43
MONACO CALIBRE 11 AUTOMATIC CHRONOGRAPH Steve McQueen’s legacy is timeless. More than an actor, more than a pilot, he became a legend. Like TAG Heuer, he defined himself beyond standards and never cracked under pressure.
EGERTORGET, KARL JOHANS GATE 20, OSLO FORNEBU S WWW.DAVID-ANDERSEN.NO
20 | P R O D U C T S
Benetton belt, from 160 NOK, United Colors of Benetton, Nedre Slottsgate 17, 0157 Oslo, +47 2240 3210, benetton.com
Baum und Pferdgarten top, 1,299 NOK, Steen & Strøm, Nedre Slottsgate 8, 0157 Oslo, +47 9609 7852, baumundpferdgarten.com
Vagabond shoes, 999 NOK, Feetfirst, Karl Johans gate 6, 0154 Oslo, +47 2241 3223, vagabond.com
EVERYDAY ELEGANCE Match a pleated midiskirt with statement accessories for easy-towear femininity
Gucci bag, price on request, Gucci, Nedre Slottsgate 8, 0157 Oslo, +47 2396 0432, gucci.com
Save up to 19% by shopping tax free, see page 44
Maje skirt, 2,285 NOK, Eger, Ă˜vre Slottsgate 25, 0157 Oslo, +47 2242 6212, maje.com
S H O P | 21
Acne Studios hat, 1,200 NOK, Acne Studios, Øvre Slottsgate 18-20, 0157 Oslo, +47 2215 5100, acnestudios.com Tommy Hilfiger shorts, 999 NOK, Steen & Strøm, Nedre Slottsgate 8, 0157 Oslo, +47 9609 7801, tommy.com
STREET STYLE
Combine comfort and cool with streetwear brands that take inspiration from the 90s
Wood Wood shirt, 1,050 NOK, YME, Paleet, Karl Johans gate 37-43, 0162 Oslo, +47 2242 2822, woodwood.com
Moncler trainers, 5,200 NOK, Eger, Karl Johans gate 23B, 0159 Oslo, moncler.com
globalblue.com
Fjällräven bag, 1,199 NOK, Fjällräven, Karl Johans gate 19, 0159 Oslo, +47 9089 3230, fjallraven.com
SHOP WINDOW
OSLO CITY WELCOMES PANDORA Distinctive Danish jeweller Pandora began this year by opening a new concept store in Oslo. The boutique is the Copenhagen-based brand’s second in the Norwegian capital and can be found in the Oslo City mall – one of the city’s most exciting shopping destinations. It is an Save up to 19% by shopping tax free, see page 44
ideal place to discover the brand’s popular and affordable transseasonal collections and latest additions, including the new Shine collection, which features 18-carat gold-plated charms, pendants, bracelets and rings. Pandora, an international favourite, offers some of Scandinavia’s most appealing jewellery. rre Pandora, Oslo City, Stenersgata 1, 0050 Oslo, +47 2217 9905, pandora.net
PHOTO: AUDUN BRAASTAD
22 | N E W S
WELCOME TO THE CENTRE OF
MODERN DESIGN Enter the department store Illums Bolighus and enjoy an exclusive world of quality and world-famous international and Danish design. On several floors of inspiring displays you will find only the very finest in exquisite design, kitchenware, tableware, lamps, carpets, textiles, furniture and fashion.
O S L O · B E R G E N · W W W. I L L U M S B O L I G H U S . N O
24 | N E W S
ALL NATURAL Natural, handmade cosmetics brand Sprekenhus was founded by Norwegian former model Alexander Sprekenhus. The brand’s face cream (60ml, 450 NOK) is perfect for sensitive skin. It hydrates without irritating, and contains not only anti-oxidants but also vitamin E, rosehip oil, lavender leaf and sweet almond oil. Argan oil, vitamin E and natural anti-oxidants with anti-ageing properties are among the effective ingredients used across the brand’s range. fm
Eger, Karl Johans gate 23B, 0159 Oslo, sprekenhus.com FOR MAP GO TO PAGE 41
SCANDINAVIAN SUMMER This season, Oslo brand Fall Winter Spring Summer presents a collection that radiates a decidedly summery spirit. The current offering plays on contrasts; it is simultaneously urban and nostalgic for countryside escapes, perfect for day and night, sporty and feminine. Light blouses, pinafore dresses, striped ensembles and floral pieces are just some of the covetable designs by this Norwegian label. grc Høyer Byporten, Jernbanetorget 6, 0154 Oslo, +47 2217 0300, fallwinterspringsummer.com Save up to 19% by shopping tax free, see page 44
S H O P | 25
TAKE IT EASY A Summer of Ease, the spring/ summer 2018 Boss collection for men, is characterised by a light, relaxed look. Lightweight fabrics, pale colours and loose cuts can be found across tailoring, knitwear and outerwear. Unlined suits in cotton, linen or seersucker, Breton stripe tops and nappa leather anoraks come together in a comfortable and stylish summer wardrobe. grc Boss, Karl Johans gate 21, 0159 Oslo, +47 2240 4710, hugoboss.com FOR MAP GO TO PAGE 41
ICE WHITE
PHOTO: (RIGHT) Š PER OLAV
Norwegian glass and porcelain design studio Wik & Walsøe has been creating elegant handblown pieces for the home since 2006. Known for its bowls, vases and candle holders, the brand has introduced two new colours for its Falla vase for spring/summer 2018: crisp white and ice clear. The vases, inspired by Nordic nature, take their name from the old Norwegian and Icelandic term for a falling droplet, a meaning reflected in their shape. Each piece is delicate and minimalist, but strong in form to make an impression. rre Illums Bolighus, GlasMagasinet, Stortorvet 9, 0155 Oslo, +47 2201 5510, wik-walsoe.no
globalblue.com
26 | F E AT U R E
A World
Style of
D
escribed as ‘Norway’s epicentre of luxury, fashion and lifestyle’, Promenaden Fashion District is the exciting new shopping area in Oslo – a must-visit destination for anyone exploring the city. ‘The inspiration behind Promenaden was to create a fashion
district in the heart of Oslo,’ explains marketing manager Vibeke Bratsberg. ‘Other cities throughout Europe offer this, and we felt our beautiful capital deserved an upgrade.’ The management team behind Promenaden thus set about realising an ambitious dream –
S H O P | 27
The new Promenaden Fashion District is an Oslo must-visit, offering luxury labels alongside the best high-street brands and a choice selection of cafés and restaurants. Hannah Lewis takes a tour
the creation of a district that combines the best in fashion and lifestyle from across the world, comprising everything from high-end and catwalk labels to the best of the middle market and the high street, as well as delicious food and drink options. After five years of hard work,
Promenaden opened in July 2017, quickly becoming a favourite destination for its unique offering of brands – many of which are not found elsewhere in Norway. Cult French designer Isabel Marant opened her first Oslo boutique here last year. The space combines Marant’s signature modern,
28 | F E AT U R E
Gvasalia, has become one of the most talked-about fashion houses in the world. Come here for pieces from hooded sweatshirts to sneakers that question the concept of luxury. For something more classic, step into Hermès, which opened in November 2017 and offers the widest range of the French label’s beautiful creations ever available in Norway. Hermès is perhaps most famous for its leather goods and its silk scarves, and you’ll find a selection of both here, alongside equestrian items, fragrances and jewellery. And be sure to browse the maison’s ready-to-wear, which demonstrates some of the finest craftsmanship in the world – the men’s and women’s ranges are both available.
PHOTOS: (BOTTOM LEFT) JAN KHÜR; (BOTTOM RIGHT) STUDIO DES FLEURS
laid-back take on Parisian chic with elements of Norwegian cabin style: materials including stone, earth, clay and wood give a pure and minimal feel. For spring/summer 2018, look out for lace, ruffles, broderie anglaise and a lot of crisp white – all in Marant’s covetable chic-yet-undone style. Saint Laurent is another must-visit fashion boutique in Promenaden. An interior of mirrors and marble reflects the bold modernity of the brand’s ready-to-wear, which this season expertly balances boho and rock-chick influences. Just a few steps away is the Norwegian flagship of Balenciaga, which, under designer Demna
45
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Previous page: Isabel Marant boutique Above (clockwise from top): Saint Laurent boutique; Hermès Tiger bandana; Balenciaga flagship store
PHOTOS: (TOP LEFT) NYEBILDER.NO; (BOTTOM LEFT) JOE & THE JUICE
S H O P | 29
It’s not just major international labels that are represented in Promenaden. The brand selection has been carefully curated to represent the best of Norwegian and Scandinavian names. Visit one of the district’s two cuttingedge department stores, Steen & Strøm and Eger, to find exceptional local labels such as Samsøe & Samsøe. At Eger, look out for chic Norwegian ready-to-wear label Holzweiler.
And there is more to Promenaden than shopping, as Bratsberg explains. It is a spectacular location in its own right. ‘We also strive to keep the beautiful architecture and building facades impeccable, and flowers and lighting are an important part of what makes the area welcoming,’ she says. And no luxury shopping district would be complete without delicious options for refreshments. Grab a coffee at Steam Kaffebar or an energising juice at Joe & The Juice, which is known for delicious concoctions made from local and organic ingredients. Find traditional French cuisine at Brasserie France and Vietnamese food at Xích Lô. Bratsberg recommends the food
Above (clockwise from top left): the Steen & Strøm department store on Nedre Slottsgate; Holzweiler kimono, spring/summer 2018; Joe & The Juice’s Energizer blend combines grapefruit, apple and ginger
PHOTO: VECORA AS
30 | F E AT U R E
Above: Eger department store
S H O P | 31
court in the basement of Steen & Strøm. ‘You will find a variety of eateries serving delicious food from different kitchens – Thai, sushi, pizza and more,’ she says. ‘It is really worth a visit.’ Of course, Promenaden’s central focus is fashion, and in order to make sure visitors really make the most of the impressive array of brands on offer, Bratsberg suggests an appointment with resident personal shopper Margrethe Gilboe. ‘Margrethe has much experience working as a stylist,’ says Bratsberg. ‘She knows every corner and every store in the area and will guide you in a smooth and enjoyable way around the district’s different boutiques.’ Above: a Vietnamese dish at Xích Lô restaurant
Naturally, each individual store is also staffed by experts, and all of them will do everything in their power to assist you with whatever advice or recommendations you might require. ‘It has been a long and interesting journey to get where Promenaden is today,’ reflects Bratsberg. ‘It’s a highlight every time we get a new addition to the district. When a new flagship store is opened we feel that our plans are coming true.’ Last year was an exciting one for the district, and this year will be even more so, with a number of exciting store openings as well as seasonal events and offers in the pipeline. ‘I can’t disclose too much,’ says Bratsberg. ‘But I can highly recommend a visit!’
TABLE TALK Oslo’s leading seafood restaurants create wonderful dishes with the catch of the day, as Maria Kirchen-Hill discovers
Given its location on the water, it’s no surprise that Oslo is home to a number of excellent seafood restaurants. Fish plays a large role in Norway’s cuisine. Many people associate Norse food with preserved fish such as smoked salmon or gravlaks, and you’ll certainly find cured fish on menus, but you’re just as likely to find fresh fish and seafood, simply prepared to let their flavours shine through. We have picked three of the best seafood restaurants in Oslo, chosen for their skill with raw ingredients; each has a seasonal menu that changes frequently – often daily – to incorporate the very best of the catch of the day. globalblue.com
PHOTO: STIAN BROCH
32 | E X P E R I E N C E
DYNA FYR Dyna Fyr is located in a lighthouse in the middle of the inner Oslo fjord, making this a unique experience on your trip to the city. Guests are picked up by boat from the Kiss and Sail pier in Tjuvholmen, and can enjoy light bites and aperitifs during the 25-minute journey. Once at the restaurant, diners are treated to some of the best seafood dishes in the city; the menu changes frequently to make the most of the freshest catch. Dyna Fyr, an intimate space, can be booked for special gatherings, and on selected nights the restaurant also accepts groups of two to eight persons. Booking is essential – and absolutely worth it. Dyna Fyr, Indre Oslofjord, 0110 Oslo, +47 2243 6012, dynafyr.no
34 | E X P E R I E N C E
RESTAURANT FJORD
SOLSIDEN Solsiden is almost as popular for its views as its food: this waterside venue overlooks Oslo’s harbour and offers al fresco dining that’s perfect for summer. The menu is a mix of seasonal and daily dishes that embrace the latest catch, and house specialities including steamed mussels, fresh oysters, or the indulgent seafood sharing globalblue.com
Restaurant Fjord, Kristian Augusts gate 11, 0163 Oslo, +47 2298 2150, restaurantfjord.no
platter – a mix of delicacies such as lobster, king crab, scallops, shrimps and Norwegian crayfish. If you’re struggling to pick your favourite from the delicious array of dishes, opt for the chef’s menu, which is designed around the absolute best of the day’s fish market. Solsiden, Skur 34, Akershusstranda 13, 0150 Oslo, +47 2233 3630, solsiden.no
PHOTOS: (TOP) KAI ØVERAASEN; (BOTTOM) THOMAS EKSTRÖM
The idea behind the menu at Restaurant Fjord is to always offer guests the best ingredients of the season; dishes change frequently, making every visit a new experience. Choose the number of courses you would like to enjoy (from three to six) and prepare for culinary delights that celebrate the best seasonal fish and seafood, accompanied by delicious produce that perfectly complements each dish. The accompanying wine menu is perfectly matched and a must for connoisseurs.
· SWEATERS · SOUVENIRS · FOOD & BEVERAGE · TOURIST INFORMATION · TAX FREE SHOPPING
Akershusstranda 15, skur 35 0150 Oslo
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PHOTO: JØRN ERIKSSON CC BY 2.0
OSLO GUIDE
S H O P | 37
Global Blue’s guide ensures you make the most of your trip to Oslo with a look at the city’s must-visit destinations, from a fashionable new boutique and an award-winning coffee shop to the striking Barcode waterside development (pictured). Start with SHOP’s recommendations before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com.
38 | O S LO G U I D E
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S H O P | 39
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40 | O S LO G U I D E
Bogstadveien
● ACNE STUDIOS
GH K RO K ● IK OPT
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K IR K E V EIEN
● APOTEK 1
● DNB BANK
V IL L E R OY & IN T E B O C H ● ROP T IK ●
Hegdehaugsveien
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● ACCESSOR IZE ● FOLLESTA D ● RITUALS
7 ELEVEN ●
BO GSTA DVEIEN
DOUGLAS ● CARRÉ JEWELLERY ● CHANGE LINGERIE ● KREMMERHUSET ●
MONKI ● OLLIS OPTIKK ● TATLER ●
ANTON SPORT ●
Global Blue Retailer
OS C A R
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● OSCAR JACOBSON ● MASSIMO DUTTI ● FINE TING
TIGER OF SWEDEN ● ● NUDIE JEANS FLOYD ● BY MALENE BIRGER ● ● IL PANTHEON TARA ● ● FILIPPA K BJØRN BORG ●
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KIWI ● SUPERMARKET
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SO RGEN FR IG ATA EDBLAD ● MORRIS ●
VITA ●
LES PALAIS DES THES ● VOLT ● GANNI ●
GUNNAR ØYE ●
SAPATOS ● ARK BOKHANDEL ● VITUS APOTEK ● LINDEX ● SØSTRENE GRENE ●
CHRISTIANIA GLASMAGASIN ● EPLEHUSET ● LEVI’S ● WOLFORD ● HOUDINI ● DAY BIRGER ET MIKKELSEN ●
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● THUNE
VIBES GATE SAMSONITE DAVID ANDERSEN JAPAN PHOTO NOA NOA
● POLARN O. PYRET ● HESTRA HEGDEHAUGENS ● JERNVAREHANDEL ● KJELL & COMPANY ● PAPAYA ● TELIA ● PEAK PERFORMANCE ● SAND
● H&M ● ● ● ●
SPO RVE ISG ATA FREDRIK&LOUISA URBAN GINA TRICOT GARBO
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LUSH NORRGAVEL BRANDY MELVILLE SAMSØE & SAMSØE
SHOP TAX FREE APP This season’s ultimate travel companion is the new and improved SHOP TAX FREE app. Our city maps will take you to the best Tax Free Shopping destinations in Oslo. After your shopping day is over, use the app to find nearby city centre Refund Offices and track the progress of your refund. The SHOP TAX FREE app is available in English, Chinese and Russian; download it free from Google Play or the App Store.
Non-Global Blue Retailer
S H O P | 41
Karl Johans gate & Akersgata
ROS ENK RAN TZ GAT
VINCCI ● URMAK ERMES TER TIDEM ANN ●
TRIUMPH ● AESOP ●
PRINSENS GATE
RAG & BONE ●
MULBE RRY ● TING ●
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● URM AKE R BJE RKE ● FRE IA ● URM AKE R BJE RKE ● DNB BAN K
● DAN IEL WE LLI NGT ON ● ZAR A
A KER SG ATA
DAVID-ANDERSEN ● LUSH ●
ZARA ● PEAK PERFORMANCE ● THE BODY SHOP ● BENETTON ●
NORRØNA ● ● NESPRESSO
ØV RE SL OT
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VOLT ATELIER URBAN HUGO BOSS P.25 MICHAEL KORS
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FJÄLLRÄVEN MONKI CUBUS WEEKDAY
NEDRE SLOTTS GATE
GR ENS
● DRESSMAN VICTORIA’S ● SECRET ● THE TROLL SHOP
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H&M ● CARLINGS ●
Eger Senter
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SELECTED STORES IN PALEET SHOPPING SENTER: Acne Studios Beck Søndergaard Calvin Klein Eton Falke Gant Hugo Boss Nike Riccovero Timberland Valentino Wood Wood KR IST IAN IV’
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KAPPAHL ●
KIRKEGATA BIK BOK ●
Glas Magasinet
VOLT ● NIKE ● NORWAY SHOP ● NORWAY HOUSE ●
ODD MOLLY ● PANDURO HOBBY ● PLANET ● TEKNIKMAGASINET ● KROGH OPTIKK ●
Shopping Centre/Mall
● CITY GULL ● ARKADEN SENTER ● BIK BOK ● BIANCO ● FOOTLOCKER S K IPPERGATA ● 7 ELEVEN ● LEVIS ● NARVESEN ● GLITTER ● HELLY HANSEN
Featured In This Issue
EN
TO L LB UG ATA
ECCO / NILSON SHOES ● ONLY ● SYNSAM ●
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K I R K ER IS T
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KARL JO H A NS G AT E
KONDOMERIET ●
PRINSENS GATE PRINSENS GATE
TOL LBUG ATA
PRINSENS GATE
● VERO MODA ● JACK & JONES ● ALLE TIDERS!
SELECTED STORES IN EGER A KE RS G SENTER: ATA Acne Studios Falke Hugo Boss Lululemon Maje Michael Kors Moncler Montblanc GR UB BE GA TA Polo Ralph Lauren Sandro MØLL Stella McCartney E RG ATA Alexander Sprekenhus P.24 Swims P.50 Tommy Hilfiger Victoria Beckham
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42 | O S LO G U I D E
RAG & BONE American fashion brand Rag & Bone opened its first store in Scandinavia in 2017, on Oslo’s luxurious Prinsens gate shopping street. The New York-based label has recently moved away from the concept of seasonal collections. Its most recent offering, available at the new boutique, is more timeless and playful than previous
ranges, with a focus on checks, elegant contemporary tailoring and signature denim pieces. The new store is the perfect place in which to find some new additions to your year-round wardrobe. Rag & Bone, Prinsens gate 22, 0157 Oslo, +47 4842 8130, rag-bone.com FOR MAP GO TO PAGE 41
Nedre Slottsgate NEDGRE VOL LGAT E
BENETTON ●
NEDRE SLOTTSGATE ● H&M
● GUCCI
● BALENCIAGA
Steen & Strøm
Department Store
K ARL JO H A NS G AT E
SAINT LAURENT ●
HERMÈS ●
LOUIS VUITTON ●
URMAKER BJERKE ●
BURBERRY ●
Non-Global Blue Retailer
PRINSENS GATE
Global Blue Retailer
A KER SG ATA BOTTEGA VENETA ●
SELECTED STORES IN STEEN & STRØM: Armani Kicks Barbour Lexington Baum Und Pferdgarten Maje Becksöndergaard Michael Kors Björn Borg Oscar Jacobson Calvin Klein Paul Smith Diane von Furstenberg Polarn O. Pyret Diesel Prada Dyrberg Kern Polo Ralph Lauren Ecco Sand Falke Sandro Filippa K Samsonite Gerry Weber Tiger Of Sweden Hackett Timberland Hugo Boss Tommy Hilfiger
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City Hall ● FLAGGFABRIKKEN NORWAY DESIGNS ●
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TIM WENDELBOE
to take home. Wendelboe imports green unroasted coffee from all Tim Wendelboe is perhaps over the globe, working closely Norway’s biggest coffee lover. The with the producers he buys from, barista opened his coffee roastery resulting in some of the bestand espresso bar over 10 years tasting coffee in Scandinavia. ago, and it quickly became one of Tim Wendelboe, Oslo’s most popular coffee shops, Grüners gate 1, 0552 Oslo, winning a slew of awards for its +47 4000 4062, roasts, which you can buy in store timwendelboe.no
Place Of Interest
Featured In This Issue
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WHEN YOU SHOP THE WORLD, SHOP TAX FREE
Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.
1. Shop
2. Claim
Wherever you shop, ask for a Global Blue Tax Free Form. Fill in your details before you reach the Refund Office.
When you’re leaving Norway, show your Tax Free Form, goods, passport and credit card to staff at Global Blue Customer Services or at one of our partner refund offices and your refund will be issued immediately.
Spend a minimum of 315 NOK and save up to 19% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.
Refund Office Details
Oslo Gardermoen Airport: Refund desk in departure hall Bergen Flesland Airport: Tanum bookstore, after security and before duty free in transit hall
Contact
taxfree@globalblue.com +421 232 111 111
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TRANSLATIONS
中文翻译
26: A WORLD OF STYLE 风尚世界 全 新的Promenaden时尚街区 是奥 斯陆的必访之 地，这 里不 仅荟 萃了各大奢侈品牌 和最 好 的高街品牌，更有一系列咖啡 馆 和餐厅任 您 选 择。Hannah Lewis带 您一游 令人 激 动 的奥 斯 陆 时尚新 区 Promenaden被 誉为“挪威 奢 侈品、时 尚与生活方 式 的超 级中心”— —对于 探 索这 座城 市 的任 何一 位 游客 而 言， 这 里都是 一处不 容 错 过 的目的地。 “ Promenaden背后 的灵 感 是 在 奥 斯 陆的城 市中心 创 造 一 个 时 尚街 区。”市 场 营 销 经 理 Vibeke Bratsberg说 道， “ 纵 观 欧 洲，其他 的 城 市 都 有 时尚街 区，所以我们 认 为 我
上图：Isabel Marant 精品店
们 美丽的 首 都 也 应该 迎 来 一番 新 面 貌。”就 这 样，Promenaden背后 的 管 理 团队开始 将一 个 宏大 的梦想变 为 现实 — — 这个 包罗 万象 的街 区云 集了世界上 最 好 的 时尚和 生活方 式品 牌，既 有 秀 场上 的高端 大 牌，也 不乏 中端市 场和 高街上 的佼佼者，更 有 海 量 美 食与 饮 品 任 您 选 择。 经 过 五年 的艰辛努 力，Promenaden于 2017年 7月正 式 开放，并因为 独 一 无二的丰富品牌 选 择，很快 成 为了一处 热 门目的地 — — 其中许 多品牌 在 挪威 独 此一家。去 年，另类 法国设 计 师 Isabel Marant 就 在 这 里开设了她 在 奥 斯 陆的第一 家 精品店。Marant用摩登而 冷淡 的 姿 态 诠 释 巴黎 时尚，这 家店 将她 的 鲜 明特 色 与 挪威 小木屋 风 格元 素相 结 合：装 修 材 料 包 括石头、土 壤、黏
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土与 木 材，更凸显了一 种 纯 粹 而极 简的感 觉。2018年春夏季，您 会 看 到 蕾 丝、褶 边、刺 绣 和大片 洁净 的白 色 — — 无不凸显 着令人艳 羡 的、别 致 而 随性 的 Marant风 格。 圣罗兰（ Saint Laurent）是 Promenaden街 区另一家不 容 错 过 的 时尚 精品店。从 以镜子和大 理 石为 主 的室内设 计中即 可窥 知 该品牌成 衣系列 鲜 明的现代 风 格，新季 作品 则 巧妙 平 衡 于波西米 亚元 素与 rockchick（摇 滚 女孩）风 格之 间。数 步 之外就 是 巴黎世 家（ Balenciaga） 的 挪威 旗 舰 店。在设 计 师 Demna Gvasalia的领导下，巴黎世 家已成 为 世界上 最受 热议 的 时尚品牌 之一。在 这 里，您可以买到 各种 非同一 般 奢 侈 品的 概 念化作品，从 连 帽 运 动 衫 到 运 动 鞋 一应俱 全。 若 想寻 找一些 更 经 典 的作品，不 妨 前往 开设 于 2017年 11月的爱马 仕 （ Hermès）精品店；说 起 这 家法国 品牌 的精 美 创 作，全 挪威当属 这 里 品 类 最 全。爱马 仕 最 广为人 知 的或许 是 皮具 和 丝巾，这两类中的精品都 可以 在 这 里 找到，此外还有马术用品、香 水 和 珠 宝。别 忘了看 看 该品牌 的成 衣 系列，世界上 最 精 湛 的手工 技 艺 在 这 里 展 现 得 淋 漓尽致— —男女 士系列 均可于店中选购。 Promenaden购 物区荟 萃 的不只 有各大国际品牌。团队精挑 细 选，为 顾客呈现 挪威 与斯 堪 的纳 维 亚 品牌 中的 翘 楚。您可造 访 该 街 区两家 最 前 沿 的百货 商店 Steen & Strøm和 Eger，探 索出 类 拔萃 的当地 品牌。 在 Eger，您可以留意风 格 雅 致 的 挪 威 成 衣 品牌 Holzweiler；而 在 Steen & Strøm，您 将邂 逅 来自 Moods of Norway的 时 髦 童 装与 家居 饰品。此 外，在 这两家百货 商店里都能见 到 Acne Studios、Samsøe & Samsøe 和 Björn Borg等主 流 斯 堪 的纳 维 亚 品牌 的身 影。
globalblue.cn | globalblue.ru
然而，正如 Bratsberg解 释 的，Promenaden的意义 并不只在于 购 物。“我们 还 努力维 护 优 美 的建 筑，让 其内部 构 造与外观 都完 好无 损；花 卉与明亮 的光 线也 是 让 这一 街 区 广受 欢 迎 的 重要原因。”她如 是 说 道。此外，任 何 奢 华 购 物 街 区都 少 不了丰富 的美 食与茶点 选 择。您可以 在 Steam Kaffebar点一杯 咖 啡，也 可以在 Joe & the Juice来 一杯让 人活 力焕 发 的果汁，后 者因选用产自当地 的有 机 原 料调 制 可口饮 品而远 近 闻 名。您可以到 Brasserie France探 索 传 统 法国料理，到 Xích Lô体 验 越南 美 食。Bratsberg特别 推 荐 Steen & Strøm的地下 美 食广场。“这 里有各 种 各样 的食肆，供 应 来自不同烹饪 方 法 的珍 馐 美 味 — — 泰国菜、寿司、比 萨 等 等 一应俱 全。”她说 道， “ 真 的很 值得 一 逛。” 当然，Promenaden的主要焦 点 还 是 时尚。为了让 顾客真正在 一系列 令人 瞩目的品牌中逛 得尽 兴，Bratsberg建 议 预 约 常驻 私 人购 物向导 Margrethe Gilboe。“作为 一 名造 型 师，Margrethe 有着丰富 的 经验。” Bratsberg说 道， “她 熟 知 这 个街区的每 一 个 角落和 每 一家商店， 将 带 您 畅 游 街 区 里 的不同精品店。” 当然，每 一 间 商店 都 配 有专家 级员工 团队，他们 都 将竭诚 为 您 提 供 帮助。 “为了把 Promenaden变 成 今 天 的 样 子，我们 经 历了一段 漫长而 有 “ 每 一次为 趣 的 旅 程。”Bratsberg ， 这个街 区带来 新成 员的经 历都是 精 彩 的回忆；每当有 新 的 旗 舰 店开业， 我们 都 感到 计 划 正在变为 现实。” 对于 Promenaden街 区而 言，2017 年是 振 奋人心的一 年，而 2018年 也 更将如 此：许 多 令人 激 动 的新店铺 即将 亮 相，大 量 节庆 盛 事 与优 惠活 动正在 筹 备当中。“我 不能 透 露太多 “ 但 是我可以隆 了。”Bratsberg说 道， 重 推 荐大 家到此一 游！”
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44: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税
РУССКИЙ ПЕРЕВОД
当您 在 全 球 顶 级 购 物区中的 30多 万家 商店消费 时，环 球 蓝 联 购 物 退 税 服务
СТИЛЬНЫЙ МИР В ОДНОМ КВАРТАЛЕ
Global Blue Tax Free Shopping）为 您 节省购 物 开 销。 每 年 约有两千六百多万名旅客 享用 环 球 蓝 联（Global Blue）的购 物 退 税 服务，何 不加入他们 的行列？您 只需 在 购 物 时留意 环 球 蓝 联 Global Blue）的蓝 星标 志，或 直 接 问询 商家是 否 提 供 环 球 蓝 联 Global Blue）退 税 服务，然后 遵 循 以下简单 的退 税 流 程即 可：
1. 购 物 消费 无论 您 在 哪里 购 物,请向商家索要 环 球 蓝 联 退 税 表 格 ( Global Blue Tax Free Form)。在 您 到 退 税 办理 处 之前 将表 格填 写完 整。
2. 申领 退 税 在 您离开 挪威 时,请 前往 环 球 蓝 联 顾客服务处（Global Blue Customer Services）或 者 我们 的 合作 退 税 点 , 出示 您 的退 税申请 表、所 购商品、护照和 信用卡，工作 人员会立即为 您办理 退 税。 联 系方式： taxfree@ globalblue. com + 421 232 111 111 最 低消费 315挪威 克 朗即 可申请 退 税 , 能 够 节省高达 19%的商品购 买 价。 请 注 意 : 您 收 到 的最 终 退 款 是 增 值 税 总 额 减去 手 续 费。如 果 您 选 择 现 金 退 税 ,部 分机 场 还 将以 退 税申请 表为单位收取 现 金 退 税 手 续 费。
26: A WORLD OF STYLE
Ханна Льюис рассказывает о новом шоппинг-квартале Promenaden в Осло Promenaden Fashion District называют «центром роскоши, моды и лайфстайла Норвегии». Новая точка на карте Осло уже стала обязательной для всех, кто исследует шоппинг-возможности норвежской столицы. «Promenaden появился благодаря желанию создать модный квартал в самом сердце Осло, – объясняет менеджер по маркетингу Вибеке Братсберг. – Такие есть во многих европейских городах, и мы подумали, что наша прекрасная столица тоже его заслуживает». В июле 2017 года, после пяти лет упорной работы, эта амбициозная мечта реализовалась в Promenaden – особенном месте, где сконцентрировано все лучшее в моде и лайфстайле со всего мира. Здесь есть все: подиумные лейблы, бренды среднего ценового сегмента и доступный стритстайл, а также разнообразные заведения, где подают вкусную еду и напитки. Promenaden очень быстро стал одним из излюбленных мест для шоппинга. Причина успеха кроется в эксклюзивном предложении брендов: многие из них не найти
больше нигде в Норвегии. Именно здесь в прошлом году французский дизайнер Изабель Маран открыла первый в Осло бутик своей марки Isabel Marant. В его интерьере органично соединились лаконичный парижский стиль и норвежское спокойствие. Камни, земля, глина и дерево в оформлении задают атмосферу минимализма и природной чистоты. В бутике представлена коллекция весна-лето 2018, в которой преобладают белый цвет, кружева, оборки и вышивка – все в востребованном стиле Isabel Marant, элегантном и слегка небрежном. Бутик марки Saint Laurent, еще одного обитателя Promenaden, оформлен зеркалами и мрамором. Это полностью отражает современный стиль готовой одежды бренда: в коллекции этого сезона элементы бохо и рок-шик изящно уравновешивают друг друга. В паре шагов отсюда находится норвежский флагманский магазин Balenciaga. Под управлением дизайнера Демны Гвасалия этот модный дом стал одним из самых обсуждаемых в мире. Поэтому
Сверху: флагманский магазин Balenciaga
стоит уделить внимание свитшотам с капюшоном и кроссовкам, которые ставят под сомнение сложившиеся представления о роскоши. Если вы ищете нечто более классическое, отправляйтесь в Hermès. Бутик открылся в Promenaden в ноябре 2017 и предлагает самый полный ассортимент французской марки в Норвегии. Здесь есть шелковые шарфы и аксессуары из кожи, которые принесли наибольшую славу Hermès, а также жокейские принадлежности, парфюмерия, украшения и мужская и женская готовая одежда, демонстрирующая высочайшее качество и мастерство. При подборе брендов особое внимание уделялось Норвегии и другим скандинавским странам. За незаурядные местные марки отвечают два универмага – Steen & Strøm и Eger. В Eger стоит обратить внимание на норвежский бренд готовой одежды Holzweiler, а в Steen & Strøm – на стильную детскую одежду и домашний декор от Moods of Norway. Кроме того, в обоих универмагах представлены важные скандинавские бренды, такие как Acne Studios, Samsøe & Samsøe и Björn Borg. Promenaden не ограничивается только шоппингом, подчеркивает Братсберг: «Мы стремимся сохранять красивые фасады зданий в безупречном состоянии. Архитектура, цветы и освещение – все èто делает Promenaden приятным и располагающим к отдыху местом». И конечно, невозможно себе представить шоппинг-квартал без кафе и
ФОТО: JAN KHÜR
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ресторанов. За кофе приятно зайти в Steam Kaffebar, а в Joe & the Juice подают соки и сочные блюда из ингредиентов местного и органического происхождения. Традционную французскую кухню можно найти в Brasserie France, а вьетнамскую – в Xích Lô. Братсберг также рекомендует фудкорт на первом èтаже Steen & Strøm: «Там много различных заведений с национальной кухней: тайская, суши, пицца и многое другое». Чтобы получить максимум от визита в Promenaden, Брасберг предлагает обратиться к персональному консультанту Маргрет Жильбо: «У Маргрет огромный опыт личного стилиста. И она знает каждый магазин, каждый уголок в нашем квартале, поèтому сможет составить оптимальный маршрут по бутикам для вас». Кроме того, в каждом магазине также работают профессионалы, которые сделают все возможное, чтобы помочь вам. «Мы проделываем большую и интересную работу, чтобы Promenaden был таким, какой он сейчас, – размышляет Брасберг. – Новый бренд – èто всегда праздник. Мы ощущаем, как с каждым открытием флагмана наши мечты воплощаются в жизнь». 2017 год был насыщен событиями, а 2018 будет еще более интересным: появится много новых интересных магазинов, предложений и проектов. «Я пока не могу раскрывать всех планов, – уточняет Братсберг. – Но я совершенно точно могу порекомендовать Promenaden!» globalblue.ru
44: WHEN YOU SHOP THE WORLD, SHOP TAX FREE
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BEACH READY Norwegian brand Swims injects fun into functional footwear and clothing that suit the extremes of the Nordic climate. Launched in 2006 with the aim of revamping galoshes (waterproof shoes), Swims first found success with its water-friendly loafers for men. The brand has since expanded its offering to include all manner of brightly coloured minimalist pieces, including swimwear, bags, towels, umbrellas and clothing Save up to 19% by shopping tax free, see page 44
for men and women. The brand’s swim shorts (pictured), available in geometric colours and bold colourways, make the perfect shoreside statement. They are also quick-drying and super-light, ensuring absolute comfort all summer long. rre Swims swim shorts, from 700 NOK each, Eger, Karl Johans gate 23B, 0159 Oslo, swims.com FOR MAP GO TO PAGE 41
PHOTOS: SWIMS/MONA ØDEGÅRD
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