SHOP Copenhagen SS15

COPENHAGEN | КОПЕНГАГЕН | 哥本哈根

COPENHAGEN City Edition Spring/Summer 2015

Page 46 KEEP WALKING: discover Copenhagen’s Strøget, one of the world’s longest shopping streets

THE FUSION COLLECTION AMAGERTORV 4 COPENHAGEN COPENHAGEN AIRPORT SØNDERGADE 1 AARHUS

G E O R G J E N S E N .C O M + 45 701 2 3 4 20

Glow

from the depth of your soul

Quality Guaranteed by Copenhagen Amber Museum

Copenhagen Amber Museum & Shop by Nyhavn, 2 Kongens Nytorv House of Amber on Strøget, 6 Nygade House of Amber by Tivoli, 1A Vesterbrogade

M I N I L I LY B A G

COPENHAGEN

Ø S T E R G A D E 1 3 T. 3 3 3 6 6 8 7 8

K A S T R U P A I R P O RT T. 3 2 3 1 4 2 1 5

M U L B E R RY. C O M

HUGO BOSS Nordic ApS Phone +45 33 188000 www.hugoboss.com

Copenhagen BOSS Store Ă˜stergade 15 Phone + 45 33 11 41 66

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EDITOR’S LETTER Athens and Thessaloniki Austria Austrian Alps Barcelona Belgium Berlin Buenos Aires Cologne Copenhagen Чехия Düsseldorf Estonia Frankfurt French Riviera

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Welcome to Copenhagen

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Let SHOP reveal a surprising side of Copenhagen. Read about the best of the Strøget shopping district (page 46), the Danish streetwear that stands out (page 52), and much more.

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 19% when shopping in Denmark.

We publish guides to over 40 destinations across Europe and Asia. Our international insider knowledge means we are ideally placed to tell you about the top global brands you’ll fnd in Copenhagen. For the very latest information, visit globalblue.com.

Be sure to sign up for your free Global Blue Card for the simplest way to shop tax free without flling in Tax Free Forms by hand, and enjoy exclusive members-only discounts and promotions too: visit globalblue.com/join.

WELCOME TO THE CENTRE OF MODERN DESIGN Enter the department store Illums Bolighus and enjoy an exclusive world of quality and world-famous international and Danish design. On four foors of inspiring displays you will fnd only the very fnest in exquisite design, kitchenware, tableware, lamps, carpets, textiles, furniture and fashion.

10, AMAGERTORV 路 DK-1160 COPENHAGEN K PHONE +45 33 14 19 41 路 WWW.ILLUMSBOLIGHUS.DK

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PHOTO: BRAD CLARKE PHOTOGRAPHY

Fernando Volken Togni Brazilian illustrator Fernando Volken Togni created this season’s cover illustration for the Copenhagen edition of SHOP. His intricate, colourful style depicts Copenhagen’s Strøget shopping area, and plays on the idea of a never-ending street. Read more about one of the world’s longest shopping streets in our feature on page 46. Togni has also created artwork for clients that include Hermès, Google and Orange.

Find out more about our illustrations at globalblue.com/covers.

PHOTO: DIONNE HÉLÈNE

ILLUSTRATION: FERNANDO VOLKEN TOGNI

CONTRIBUTORS

Ruairidh Pritchard Ruairidh Pritchard, acting production editor at SHOP, studied journalism in Glasgow, where he was editor of his university’s award-winning magazine. He is also Global Blue’s menswear reporter. A keen traveller, he writes about fashion, art and culture for a variety of publications and websites in his spare time. globalblue.com

Sally McIlhone As SHOP’s managing editor, Sally McIlhone is in touch with leading brands, creatives and writers around the world so she can stay on top of the latest styles and designs. She has written for various publications, including ShortList, Stylist and FHM in the UK, and is currently working towards a master’s degree.

A PA SSION FOR BLUE SINCE 1775

WELCOME TO THE WORLD OF PORCEL AIN

FLAGSHIPSTORE, AMAGERTORV 6, 1140 KBH K, PHONE +45 3313 7181 www.royalcopenhagen.com

S Ca n D i n aV i a S Le a D i n G f u r & fa S h i o n h o u S e Moncler Valentino Lanvin Givenchy CĂŠline Saint Laurent Dolce & Gabbana

Ă˜stergade 38 . 1100 Copenhagen K denmarK . t +45 33 11 55 55 . Birger-Christensen.Com

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SHOP FLOOR E DI TOR I A L Editor-in-chief Emma Cheevers

Managing editor Sally McIlhone Cover illustrator Fernando Volken Togni Contributors Maria Kirchen-Hill, Madeleine Murray-Lyons, Josh Sims Production editor Caterina Mazzolai Acting production editor Ruairidh Pritchard Production assistant Katie Muxworthy Features editor Verity Hogan City guide and lifestyle editor Isabella Redmond Styles Fashion editor Ximena Daneri News editor Hannah Lewis Fashion and news assistant Theresa Harold Fashion coordinator Fani Mari Fashion and news intern Rebecca Fearn Chief sub-editor Hester Lacey Copy editors Katie Davis, Sue Flook, Claire Gervat, Ann Morphew, Harriet O’Brien Picture editor Kirsty Andrews Creative editor/ deputy picture editor Sarah Beyts Assistant picture editor Grace Bird Picture assistants Mónica R Goya, Sarah Walker Art direction Design by S-T Artwork editor Adam Dhaliwal Artworking assistants Dionne Hélène, Milkha Lala, George Trinick Artworking intern Samantha Junak

PU BL ISH I NG Publisher James Morris

Online managing editor Kirsty Welsh Online production assistant Marina Nelson Online assistant Emily Scrivener Chinese editor Yuan Fang Associate Chinese editor Junjie Dou Chinese contributing editor Qingya He Chinese editorial assistants Yunhan Fang, Yangzi Liang Chinese translators Xun Ji, Yin Shi, Chenguang Yi Russian editor Anastasia Nemchenok Associate Russian editor Daria Orlova Russian translators Diana Fitkulina, Teena Garnik, Gary Ramazanov

GLOBA L BLU E DENM A R K Country manager Robert Ehinger Sales and marketing assistant Katrine Grønbæk Sales manager Morten Winther Account managers Mark Parrish, Christian Mollerup Sorensen Sales co-ordinator Maria Brandt Ibing Global Blue Denmark, Overgaden oven Vandet 48E, DK-1415 Copenhagen K Distribution partners Wonderful Copenhagen Tourist Information Over 50 Copenhagen hotels Copenhagen Airport

Japanese editor Kyoko Nishimoto Print Dane Consultancy Commercial editor Gemma Latham Commercial artworking assistant Aaron Carline AVP business development manager Patrice Janet

Head of digital Eamonn Leacy Digital campaign manager Nina Kobalia Digital marketing executive Wenhan Zhang Digital marketing intern Anastasia Budieva Product manager Devesh Sankadecha Digital intern Sammy Ha Advertising and partnership manager Riccardo Canini

Chief Executive Officer David Baxby Chief Traveller Officer Craig Le Grice SHOP is published by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue

MAN . WOMAN

. PASSION FOR FASHION .

KONGENS NY TORV 20

D K-1050 CO P EN H AG EN

+ 45 3393 1307

W W W. B INDES B O EL . DK

ECCO ECCO ECCO ECCO ECCO ECCO ECCO ECCO

Store, Store, Store, Store, Store, Store, Store, Store,

ecco.com

Østergade 55, 1100 Copenhagen K, +45 3312 3511 Frederiksberggade 15, 1459 Copenhagen K, +45 3314 9015 Købmagergade 54, 1150 Copenhagen K, +45 3314 95 44 Østerbrogade 41, 2100 Copenhagen Ø, +45 3525 1818 Amagerbrogade 51, 2300 Copenhagen S, +45 3314 3100 Vesterbrogade 48, 1620 Copenhagen V, +45 3314 0004 Copenhagen Airport Terminal 2, 2770 Kastrup, +45 3231 4211 Falkoner Allé 21, 2000 Frederiksberg, Copenhagen

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CONTENTS

P RO D U C T S 26 Check Out SHOP selects a standout piece from Copenhagen this season 28 My Favourites Freya McOmish, co-founder of the Scandinavia Standard website, reveals her top tips for spring/summer 2015 32 Products Key looks for the season, from fashion and footwear to jewellery and accessories N EWS 36 Shop Window One store not to be missed in Copenhagen 38 News Seasonal updates on shops, services and new products 44 In Store … … with top menswear designer Henrik Vibskov in his eclectic Copenhagen fagship F E AT U R E S 46 Cover Story: Access All Areas From historic Danish design houses to high-end fashion boutiques, the attractions found in the Strøget shopping area are manifold, says Sally McIlhone globalblue.com

52 Word On The Street Ofering creativity, quality and one-of collaborations, Copenhagen’s streetwear labels stand out from the crowd, reports Gemma Latham 60 Ring The Changes Copenhagen’s acclaimed department store Illum is in the throes of an impressive renovation plan which will add culinary delights and even a chic place to stay, as Madeleine MurrayLyons discovers E X PE R I E NCE 66 Table Talk Copenhagen is home to more than one world-class restaurant, writes Isabella Redmond Styles 72 Stay In Style SHOP’s guide to the world’s most exclusive hotels

Skagen Denmark ConCept StoreS: Strøget, Vimmelskaftet 42, 1161 Copenhagen Søndergade 42, 8000 Aarhus Sct. Llaurentiivej 6B, 9990 Skagen

www.skagen.com

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CONTENTS GU I DE 77 Maps and guides to the key shopping areas of Copenhagen 88 My Neighbourhood Shaun Russell of the Skandinavisk candle company takes SHOP on a tour of Copenhagen’s Frederiksberg and Vesterbro districts

ESSENTIA LS 90 How To Shop Tax Free The simple steps to saving money on your shopping T R A N S L AT I O N S 92 Русский Перевод 100 美文翻译 107 日本語翻訳 SOU V E N I R 114 The essential item to bring home

E N GL I S H | Р УС С К И Й | 中 文

ONLINE FASHION

PHOTO: MELANIE GALEA/THESTREETMUSE.IT

The latest in luxury shopping and travel is updated every day at globalblue.com

GET SOCIAL Follow the Global Blue editors on the move for up-to-theminute shopping tips and insider information.

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christian ix’s gade 3

1111 copenhagen k

26 | P RO D U C T S

DIAMONDS ARE FOREVER There can be few necklaces as luxurious as this exquisitely crafted limited-edition piece from Shamballa Jewels. Solid black diamonds, black diamond pavés and white gold beads have been carefully arranged to resemble Buddhist prayer beads. This refects the philosophy at the heart of the brand, which is a desire to help its clients connect with their inner Save up to 19% by shopping tax free, see page 90

compassion and wisdom. The colour scheme was chosen in homage to fashion icon Karl Lagerfeld, who was one of the earliest supporters of Shamballa Jewels. There are approximately 94 carats of black and white diamonds in this one necklace – set, polished and braided by hand in Copenhagen. th Shamballa Jewels monochrome necklace, 1.2m DKK, Shamballa Jewels, Ny Østergade 7, 1101 Copenhagen, +45 5374 2147, shamballajewels.com for map go to page 85

*

PHOTO: FREDERIK LINDSTRØM

CHECK OUT

ØSTERGADE 26

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MY FAVOURITES: Freya McOmish

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1. ‘My love of Georg Jensen deepens all the time. There’s no other brand like it.

My dad has a watch from there, and I’m eyeing up one of my own’

2. ‘I’d highly recommend that visitors to the city hire a boat and cruise the Copenhagen harbour.

It’s wonderful to go on an adventure through the canals.

Go Boat on Islands Brygge are fantastic’

Georg Jensen Koppel 41mm chronograph watch, 8,900DKK, Georg Jensen, Amagertorv 4, 1160 Copenhagen, +45 3311 4080, georgjensen.com

Go Boat, Islands Brygge 6, 2300 Copenhagen, +45 4026 1025, goboat.dk

Save up to 19% by shopping tax free, see page 90

3. ‘I love skin care products by Australian brand Aesop and I travel a lot, so the Boston travel kit is an essential for me’ Aesop Boston travel kit, 485DKK, Holly Golightly, Gammel Mønt 2, 1117 Copenhagen, +45 3314 1915, aesop.com

PHOTOS: (PROFILE) MARGO MCOMISH; (1) PETER KRASILNIKOFF

Freya McOmish, who is half Danish, half Australian, grew up in Australia but moved to Copenhagen to study and fell in love with the city. A flmmaker and graphic designer, she co-founded the website Scandinavia Standard with her friend Rebecca Thandi Norman to highlight the best of Scandinavian design, fashion, culture and events. She shares some of her favourite things to see, do and buy in Copenhagen with SHOP’s Gemma Latham scandinaviastandard.com

S H O P | 29

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4. ‘Grød is Danish for porridge and this restaurant redefnes the concept of this simple dish with delicious interpretations.

My favourite is spelt porridge with chestnut purée, apple and toasted almonds’ Grød, Jægersborggade 50, 2200 Copenhagen, +45 5058 5579, groed.com

globalblue.com

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5. ‘Acne Studios was my favourite spring/summer show, and I always enjoy visiting the Pilestræde showroom’ Acne Studios, Pilestræde 40, 1112 Copenhagen, +45 3393 0090, acnestudios.com

MY STORY, MY DESIGN

Express your story and create your design at pandora.net PANDORA CONCEPT STORES AMAGERTORV 18-20 CPH AIRPORT FISKETORVET / COPENHAGEN MALL

Sterling silver jewelry from 149 DKK

32 | P RO D U C T S

BOHEMIAN RHAPSODY Float through the day in comfort with glittering fats and luxurious fabrics 4 1 5

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1. Louis Vuitton shoes, 7,840DKK, Louis Vuitton, Amagertorv 2, 1160 Copenhagen, +45 3315 1022, louisvuitton.com

4. Maria Nilsdotter ring, 4,340DKK, Lot 29, Gothersgade 29, 1123 Copenhagen, +45 3314 1429, marianilsdotter.com

2. Carin Wester jacket, 3,999DKK, Samsøe & Samsøe, Købmagergade 44, 1150 Copenhagen, +45 3528 5131, carinwester.com

5. Maikel Tawadros trousers, 1,899DKK, &Pagne, Hyskenstræde 7, 1207 Copenhagen, +45 3311 1207, maikeltawadros.com

3. Ole Lynggaard earrings, 28,500DKK, Ole Lynggaard, Ny Østergade 4, 1101 Copenhagen, +45 3333 0345, olelynggaard.dk

Save up to 19% by shopping tax free, see page 90

PHOTOS: (1) LB PRODUCTION/LAURENT BREMAUD; (4) GUSTAF WAESTERBERGA/WAESTERBERG.SE; (5) SIMON BAUNGÅRD

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R

www.kaufmann.dk Str酶get 路 Nygade 2- 4 路 Copenhagen

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DARKNESS FALLS Indulge your dramatic side with matte black accessories and a fash of orange

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1. Hope scarf, 700DKK, Hope, PilestrĂŚde 19, 1112 Copenhagen, +45 3393 8313, hope-sthlm.com

3. Cos bag, 990DKK, Cos, Krystalgade 14-16, 1171 Copenhagen, +45 3697 8781, cosstores.com

2. Vagabond sandals, 699DKK, Vagabond, Kronprinsensgade 12, 1114 Copenhagen, +45 7472 8887, vagabond.com

4. Ganni dress, 1,799DKK, Ganni, Store Regnegade 12, 1110 Copenhagen, +45 2088 5311, ganni.com

Save up to 19% by shopping tax free, see page 90

S H O P | 35

READY SET GO Whether you’re setting out for a festival or a weekend in the country, be prepared with these rugged accessories

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PHOTOS: (2) © J BARBOUR & SONS LTD/BRIAN YOUNG PHOTOGRAPHY; (4) BANG & OLUFSEN/JEPPE SØRENSEN

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1. Moncler sunglasses, 2,400DKK, Moncler, Østergade 16, 1100 Copenhagen, +45 3311 1183, moncler.com

3. Acne Seymour satin shorts, 1,000DKK, Acne, Elmegade 21, 2200 Copenhagen, +45 3314 0028, acnestudios.com

2. Barbour backpack, 2,000DKK, Illum, Østergade 52, 1100 Copenhagen, +45 3314 4002, barbour.com

4. Bang & Olufsen BeoPlay A2 speaker, 2,499DKK, Bang & Olufsen, Østergade 18, 1100 Copenhagen, +45 3311 1415, bang-olufsen.com

globalblue.com

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SHOP WINDOW

BALENCIAGA COMES TO COPENHAGEN Copenhagen’s excellent shopping scene is further improved with the opening of the city’s frst Balenciaga boutique in the Illum department store. Balenciaga’s frst monobrand boutique in Denmark ofers a wide selection of women’s ready-to-wear, accessories and shoes, as well as a selection for men.

One of the world’s leading fashion Save up to 19% by shopping tax free, see page 90

houses, Balenciaga was founded in 1937 by legendary designer Cristóbal Balenciaga and has recently regained the acclaim of its glory years with season after season of powerfully fashion-forward apparel. Under creative director Alexander Wang, Balenciaga is one of the most sought-after labels on the market, and this new opening helps cement Copenhagen’s position as a fashion destination. hl Balenciaga at Illum, Østergade 52, 1001 Copenhagen, +45 3314 4002, balenciaga.com * for map go to page 82

welcome to our flagship stores COPENHAGEN CITY CENTRE,

NY ØSTERGADE 4

S Y D N E Y C I T Y N S W, 8 9 M A R K E T S T R E E T

•

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C O P E N H A G E N A I R P O R T, N Y T O R V

S T O C K H O L M C I T Y C E N T R E , G R E V T U R E G ATA N 1 4

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A STORE WITH CHARM Premium shoe store Scarpa is quite a fnd, ofering visitors the chance to shop for hand-made Italian leather shoes in an endearing, welcoming little boutique. The brand uses leather that is vegetable-dyed and tanned to ensure clients take home a pair of shoes designed with uncompromising craftsmanship. Its footwear is also well known for its unparalleled comfort; the leather goes through a wash process that results in a shoe

which wraps closely to the foot, guaranteeing a perfect ft. Scarpa’s storefront, surrounded by pots of fowers and cobblestones, is just as charming, and passers-by are enticed in by the quaint details. Inside, mood lighting and large mirrors border the wooden cash desk that features a carved Scarpa logo.

The boutique is a true delight, and not to be overlooked. rf Scarpa, Amagertorv 14, 1160 Copenhagen, +45 3393 1501, scarpa.dk * for map go to page 82 Save up to 19% by shopping tax free, see page 90

DARE TO BE DECADENT Founded in 2005 by Karina Mundt Holst, Decadent Copenhagen began with a reworked design of a bag from the 1970s belonging to Holst’s mother. The reinterpreted model, called the Working Bag One Pocket, remains a bestseller to this day. For spring/summer 2015, the standout items are those rendered in snakeskin. Python

S H O P | 39

BACK TO BLACK

PHOTO: KRISTINE FUNCH

The increasingly hip Frederiksberg area, a short walk north-west of central Copenhagen, is home to Black’s two concept stores. At 105 Gammel Kongevej you’ll fnd Black’s womenswear store, with its menswear branch at number 103. Both boutiques stock a mixture of fashion and interior items; the Black team is keen to emphasise that these are not trenddriven stores, they simply select

and anaconda-heeled pumps, clutches, bags, wallets, make-up purses and iPhone sleeves are some of our favourites. For those who prefer a more androgynous look, opt for the slip-on boots with suede toe-cap detail: the perfect combination of Chelsea boot and high-top trainer. sm Decadent Copenhagen, Regnegade 3, 1110 Copenhagen, +45 7070 7637, decadentcopenhagen.com * for map go to page 85 globalblue.com

lasting products made from exquisite materials. Brands stocked at both stores include Comme des Garçons Play, Margaret Howell and Gallo. Black is also the exclusive Scandinavian stockist of Italian labels Dušan, Daniela Gregis and Sara Lanzi. For something truly unique, put your money on Black. sm Black, Gammel Kongevej 105, 1850 Frederiksberg, +45 3321 7799, blackcph.com

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SHARE AND SHARE ALIKE Luxury leather specialist Loewe has opened a new Copenhagen boutique in the prestigious Illum department store. Dedicated to accessories, the store is a great showcase for Loewe’s beautiful bags and leather goods, which have been at the heart of the business since its inception in Madrid in 1846. Inspired by the concept of sharing between men and women, many of the products available are designed to be unisex; focusing on classic shapes, styles and features, these

A NOTABLE BOUTIQUE Situated in the centre of Copenhagen’s shopping district, footwear and accessories boutique Notabene ofers a selection of desirable international labels alongside its ownbrand creations. Designed in Denmark and crafted exclusively in Italy, Notabene styles merge classic Save up to 19% by shopping tax free, see page 90

are really the kind of creations that will appeal to everyone. mkh Loewe at Illum, Østergade 52, 1001 Copenhagen, +45 3314 4002, loewe.com * for map go to page 82

and contemporary aesthetics to produce high-quality, timeless footwear for all occasions. International brands in stock include Alexander Wang, Kenzo, Givenchy, Marc by Marc Jacobs, Roberto Festa and the current ‘it’ bag brand Mansur Gavriel. gl Notabene, Kronprinsensgade 10, 1114 Copenhagen, +45 3313 3813, notabene.dk * for map go to page 82

*BELSTAFF // JOHNNY LOVE // PHILIPPE MODEL // *XACUS // *DONDUP // *COVERT // J.LINDEBERG // *TINTORIA MATTEI // *AGLINI // *OFFICINE CREATIVE // *MASON’S // LES BENJAMIN // FILIPPA K // SUPERGA // PAUL SMITH // RM WILLIAMS // CALVIN KLEIN // LANVIN * = ALL MADE IN ITALY FIND THEM ALL AT

Gammel Mønt 1 • 1117 København K Tlf. 33 11 01 12 • www.axel.dk

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HAPPY BIRTHDAY HILFIGER This year is American lifestyle brand Tommy Hilfger’s 30th anniversary, and the brand’s spring collection is a perfect showcase of the reasons behind its longevity.

The signature Hilfger blend of dressed-up glamour and dresseddown ease, drawn from the east

coast of the US, comes out in relaxed silhouettes realised in crisp whites. The accessories add a dash of rock ‘n’ roll style; from scarves splashed with stars to trilbies and ankle boots, they add a grungy edge to the clean lines and colours of the collection. Hilfger has a lot in the pipeline this year, making it a brand to watch out for in 2015. hl Tommy Hilfger, Østergade 26, 1100 Copenhagen, +45 3332 1800, tommy.com * for map go to page 82

BAGS OF STYLE If you’re going to open a department dedicated to accessories, as refurbished department store Illum has done, it wouldn’t be right without a section dedicated to Marc by Marc Jacobs. The youthful difusion line from Marc Jacobs, one of the world’s most celebrated designers, has perfectly captured the stylish woman’s desire for fashion that is fun, fresh and – crucially – wearable. If you don’t yet have a bag by MBMJ, now is the time to expand your collection, and Save up to 19% by shopping tax free, see page 90

this dedicated shop-in-shop has a fantastic selection. hl Marc by Marc Jacobs, Illum, Østergade 52, 1001 Copenhagen, +45 3314 4002, marcjacobs.com * for map go to page 82

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Paper towels have been used in the kitchen since the 1930s but the way they are stored has evolved since then, thanks to brands such as Vipp, a third-generation Danish family business founded by metalworker Holger Nielsen over 75 years ago. Vipp has done a great deal to make our lives easier; the homeware design company was a pioneer of the pedal bin, and now, after many a bowl, breadbox, soap dispenser and espresso cup, comes its latest kitchenware classic: a kitchen roll holder made of black powder-coated die cast aluminium. The fnal article, developed through 18 prototypes, has an integrated arm to control the paper roll, so you get one sheet at a time, not a dozen. It can carry a roll of any size, and is ideal for the messy as well as the design-conscious. js

SOUND AND VISION Danish audio expert Bang & Olufsen has teamed up with internationally acclaimed fashion designer Stine Goya to create four new colour options for its range of wireless speakers. The new colours, midnight green, rumba red, globalblue.com

PHOTO: © HVIIDPHOTOGRAPHY/ANDERS HVIID

ON A ROLL

Vipp, Ny Østergade 34, 1001 Copenhagen, +45 4588 8815, vipp.com * for map go to page 85

forged iron and driftwood, are available for the brand’s wireless BeoLab 20 and BeoLab 17 speakers. The speakers, expertly engineered for optimum sound quality, not only ofer wireless freedom, but also match their owner’s style. rp Bang & Olufsen, Østergade 18, 1100 Copenhagen, +45 3311 1415, bang-olufsen.com * for map go to page 85

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IN STORE: HENRIK VIBSKOV Henrik Vibskov is one of Denmark’s best-known fashion designers. His biannual collections for men and women are distinctive for their bright and bold colours, prints and patterns, and quirky, casual aesthetics. Vibskov’s theatrical catwalk shows are a highlight on the Copenhagen Fashion Week calendar and he is a regular on the Paris Men’s Fashion Week schedule. He tells Gemma Latham and Ximena Daneri about the infuences and inspirations behind the brand’s fagship boutique in Copenhagen’s old town ‘The shop is located in a 17th-century house where the famous Danish literary critic and writer Georg Brandes lived in 1871. We chose the house as it’s in one of the most charming parts of Copenhagen – the old city area next to the Rundetårn (round tower), which was built by Christian IV in 1642 as an astronomical observatory. The inspiration behind the boutique was a cigar box. I designed the interior and helped build up the entire shop back in 2006 when we opened up the Copenhagen store.

‘It is always a pleasure to meet customers and friends in real life and having my own store creates a great opportunity for this.

It also gives them a 3D experience of the brand: interior, clothing and fragrance. The store refects the Henrik Vibskov philosophy – a multitude of twisted yet tantalising universes.

‘My favourite thing about the store is all the people who come to visit and get inspired by our Save up to 19% by shopping tax free, see page 90

S H O P | 45

stems from our own collections.

We look at the variations of the prints, materials, silhouettes and feel, and then make our selections according to the current season’s direction.’

Henrik Vibskov, Krystalgade 6, 1172 Copenhagen, +45 3314 6100, henrikvibskov.com * for map go to page 84

PHOTO: XIMENA DANERI

clothing, art, books and magazines; and to get to know us better of course. We always have a lot of artists and musicians visiting our shop when they are performing in Copenhagen.

‘In order to broaden the palette of what we fnd unique, I have mixed in pieces from a wide range of other designers and artists.

Our inspiration for which pieces to include from other designers

Above: designer Henrik Vibskov was inspired by a cigar box when he designed his Krystalgade boutique

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ACCESS ALL

PHOTO: TY STANGE

From historic Danish design houses to highend fashion boutiques, the attractions found in the Strøget shopping area are manifold, says Sally McIlhone

One of the longest car-free streets in Europe, and one of the largest pedestrianised districts in the world, Strøget enjoys international acclaim. Cars were banned here in 1962 and the latest fgures suggest that 250,000 people visit the six streets that make up the Strøget district every day. The area’s array of stores invites exploration; from Danish homeware giants and luxurious department stores to cuttingedge fashion design talent, Strøget is one of Copenhagen’s must-visit shopping spots.

AREAS 92 / 107

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Lef: the Storkespringvandet (Stork Fountain) on Amagertorv is a Strøget landmark

PHOTO: HEIDI LERKENFELDT

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Illums Bolighus is a worldfamous interior design and furniture emporium known for its selection of Danish design greats and its royal warrant from Queen Margrethe II. The store has been open since the 1950s – its current building was designed in 1961 by architect Kay Kørbing and has a sought-after location at the heart of Strøget. ‘Strøget ofers a combination of low-budget stores, highend fashion houses and relaxed dining,’ explains Sofe Molls, the store’s head of marketing. ‘The architecture of Strøget is also quite stunning. The old Copenhagen architecture, fountains and historical squares have been maintained, giving the street a cosiness that a mall, outlet or newly built shopping centre can’t ofer.’

Unlike a newly built shopping centre, Strøget has a rich heritage and plays host to stores with hardwon reputations. Illums Bolighus at Amagertorv 10 is a prime example. ‘The store’s location was based

on the idea that a Danish design store should be positioned in the very centre of Copenhagen, with surroundings that complement Illums Bolighus’s product range,’ Molls explains. ‘Since tradition is highly valued by our brand, the history of Strøget, and more specifcally of Amagertorv 10, was

Above (clockwise from top lef): a selection of homeware from Illums Bolighus; the Birger Christensen multi-brand boutique; Lanvin bag available at Birger Christensen; Illums Bolighus

PHOTO: TRENDSHOTS.DK

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appealing. We wanted to take part in conveying the architectural legacy of Copenhagen.’

Luxury multi-brand boutique Birger Christensen is another Strøget attraction. The store, which has occupied the same location since 1869, came to prominence when Grace Kelly

wore some of its pieces, and it subsequently ofered a range of highend designer brands to both men and women. Birger Christensen now plays host to an array of internationally renowned designer labels as well as containing concept stores by Lanvin and Ralph Lauren. ‘Birger Christensen has always taken a lead, ofering major brands throughout the store.

Our best-selling brands are Céline, Lanvin, Saint Laurent and Valentino,’ says company CEO Jens Birger Christensen.

Copenhagen’s reputation for fne dining has also helped to raise the profle of the Strøget area. ‘Copenhagen is known for exceptional shopping and dining. Restaurants such as Noma, voted the world’s number one place to eat, have drawn this focus, which has then impacted on the future development of Strøget,’ explains Birger Christensen. ‘The area has a very positive feel, which we believe will continue throughout 2015.’

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Charlotte Eskildsen, creative director of fashion brand Designers Remix, opened her fagship store on a side street of Strøget, and chose the site due to the variety of the surrounding stores. ‘There’s a great mix of high street, luxury and designer fashion boutiques as well as interiors stores, on and around Strøget, which means you get a pretty good feeling of what Denmark has to ofer design-wise here,’ says Eskildsen. ‘If you venture down the side streets you’ll fnd a lot of cool cafés too.’

Denmark’s increasing popularity among overseas visitors is helping Strøget gain international attention. ‘Danish brands and Danish designs are becoming popular in most countries. We have customers from the US, Japan, from all over the world. Everybody is fascinated by Danish brands and design,’ says Søs Hofmeyer, retail manager at fashion label Noa Noa. ‘I think that is why

Strøget has taken its place as one of Copenhagen’s most alluring destinations

Above (clockwise from top lef): chefs in the kitchen at Noma; the restaurant’s dish of fried Finnish reindeer moss with pulverised cep mushrooms; Designers Remix spring/summer 2015; Noa Noa store

S H O P | 51

Strøget is popular.’

Even so, customer service remains key to attracting visitors.

‘Customer service in store has to be unique and I think Noa Noa is the best in the market; we care about the customers coming into the store and making sure they visit us again and again,’ Hofmeyer says. ‘Today you can sit by a computer and get anything in the world so why go into a shop on Strøget?

The staf have to be the very best because that’s what you can’t get when you sit by the computer and buy clothes.’

Whether it’s a result of its close proximity to the world’s best restaurants, its exciting brand mix or the enduring appeal of Danish design, Strøget has defnitely taken its place among Copenhagen’s most alluring attractions illumsbolighus.dk, birger-christensen.com, designersremix.com, noanoa.com

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Ofering creativity, quality and one-of collaborations, Copenhagen’s streetwear labels stand out from the crowd, reports Gemma Latham

WORD ON THE STREET

S H O P | 53

54 | F E AT U R E S

Streetwear is having a moment.

From the Instagram feeds of style bloggers to the catwalk at Chanel, sneakers and logo sweaters are everywhere. It’s clear that laid-back, functional fashion is being embraced by the industry at large. For a fashion genre linked to subculture, this attention presents exciting opportunities and fresh challenges. However, Danish designers are staying true to their roots, ensuring mainstream status doesn’t dilute the sartorial edge that sets them apart from the crowd.

Emerging from the skating subculture of the 1990s, Copenhagen’s streetwear labels have enjoyed a steady rise in popularity thanks to their strong brand identities, high quality and ft.

‘Streetwear has been a defning force in Danish fashion for the 94 / 109

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last 10 years,’ says Anne Christine Persson, vice president and development director of Copenhagen Fashion Week. ‘Danish brands such as Wood Wood, Norse Projects and Soulland have been defning a generation of Danish fashion and attracting a lot of international attention.’ It is, she says, a style that is ‘wearable, cool and always ofers a certain Danish twist that gives it that extra something to stand out.’

Streetwear labels are known for creating collections with a distinctive look that references underground trends while also being practical and, most importantly, wearable. ‘In Copenhagen we have a great skate scene that goes way back,’ explains local stylist Kristine Wold. ‘Many brands were started by skaters so their pieces are designed to look cool but also Previous page: Wood Wood spring/summer 2015

P h o t o : D a m i a n o L e v at i C o L D ’ a Lt e r n e , F r a n C e

N e v e r s t o p e x p l o r i N g

the North Face ® store copeNhageN gammel Mønt 11

be functional for a skate session.

And as the founders have grown up they have started to focus more on trends and quality.’

Wood Wood co-founder and creative director Karl-Oskar Olsen agrees that Danish streetwear design is both creative and high quality. ‘In Denmark we make clothes for real people – democratic designs that also ofer value for money,’ he says. ‘We want our customers to value our products for their creative impact and also be able to use them for a long time.’

This combination of creativity and quality has attracted respect and loyalty from streetwear fans around the world. Kim Carlsen opened his multi-brand streetwear boutique Flavour in 1993 and has observed the growth of Copenhagen’s streetwear scene frst hand, subsequently launching his own streetwear-inspired line. ‘It’s very organic. It’s a lot about who knows who, and who can hook you up,’ Previous page (from lef): Wood Wood spring/ summer 2015; the brand’s founders Brian SS Jensen and Karl-Oskar Olsen

PHOTO: ANDERS FAUERBY

PHOTO: CAMILLA SCHIØLER

56 | F E AT U R E S

Carlsen explains. ‘It makes it really interesting because it’s something that you can’t just buy, you have to be a part of it.’

Collaboration has been central to Danish streetwear’s success; Wood Wood, Norse Projects and Henrik Vibskov all stock a selection of other labels in their fagship boutiques. ‘Norse Projects and Wood Wood are popular because Above (from top): Flavour store; Henrik Vibskov store

PHOTO: SACHA MARIC

58 | F E AT U R E S

Up-and-coming Danish streetwear brands are set to impress even further

Above (clockwise from top lef): Brand8 spring/summer 2015; Wood Wood store; Apocs cap

PHOTO: TRENDSHOTS.DK

they were really good at collaborating with the right people at the right time,’ says Carlsen. ‘At the same time they became part of an unofcial group of stores, located in cities around the world, that gave them a whole lot of cool factor.’

Wood Wood, with its all-wood store interior and collection of T-shirts, sweatshirts, caps and sneakers, certainly has the cool factor. Collaborations with Nike, a creative foothold in Berlin and an upcoming project with American sportswear label Champion have also helped cement the brand’s popularity among skaters and style experts alike.

In contrast, Norse Projects is known for embracing more artistic infuences. The brand has

PHOTO: STAMERS KONTOR

S H O P | 59

a background in skating but creative director Mikkel Grønnebaek is also a curator at Copenhagen’s V1 Gallery. The label’s New Artist T-shirt series, featuring illustrations by London-based artist Daniel Frost, is a collection highlight, while capsule collections with Japanese multi-brand boutique Beauty & Youth United Arrows and with London’s Goodhood store have also helped to strengthen the brand’s reputation.

The next generation of streetwear designers coming out of Copenhagen looks set to ensure the industry will continue to impress.

Libertine Libertine is cited as one to watch. ‘They come from a surf and skate background but they also do streetwear. It has a bit of

boldness and a good fnish; it looks exclusive and has good craftsmanship. I think it’ll be an important brand,’ Carlsen observes. ‘Also Apocs, Brand8 and Oh Dawn are very cool, especially in their communication. It’s an interesting group of up-and-coming brands and it will be very exciting to see where they end up.’

As creativity continues to grow and quality is maintained, one thing is for sure; Copenhagen’s streetwear labels will soon be conquering cities around the world woodwood.dk, norseprojects.com, soulland.com, favour.dk, henrikvibskov.com, libertine-libertine.com, apocs.com, brand8.dk, ohdawn.com

PHOTO: KENNETH SCHER

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Above: Illum’s new façade

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RING THE CHANGES Copenhagen’s acclaimed department store Illum is in the throes of an impressive renovation plan which will add culinary delights and even a chic place to stay, as Madeleine Murray-Lyons discovers

‘If you are visiting Copenhagen there are three things that you’ll see: Tivoli, the Little Mermaid and Illum,’ says Adriano Baf, the legendary department store’s manager. He is clearly confdent of his store’s appeal – and with good reason. Illum attracts 6.5m visitors each year and is the ideal one-stop

shop. ‘You can get everything under one roof,’ explains Baf. ‘It’s a triple-A location in the heart of Copenhagen, you have 20,000 square metres [of retail space] and very good brands for men and women.’

The store is constantly evolving. Acquired by Italian department store giant La Rinascente

62 | F E AT U R E S

in 2013, it has since been undergoing a fve-year renovation plan which will improve and update the building as well as unveiling a few surprises along the way. The project involves an investment of €50m, says Baf, and improvements include ‘new entrance, new façade, new foor, new ceiling, new air conditioning, new lighting and a totally new brand mix in store.

We have luxury boutiques on the ground foor, a restaurant area with eight restaurants and then up at the top we will construct a hotel – the frst hotel in a department store.’

It’s an ambitious project, to say the least, but one that will elevate Illum’s international status, allowing it to compete with the likes of La Rinascente in Italy, Selfridges in the UK and Colette in Paris.

‘We have a fve-year plan,’ says Baf. ‘[In 2014] we did the outside, the façade and the ground foor, in

Illum has become a prime example of Scandinavian modernity

three phases.’ The past 12 months have certainly been busy.

Creating a homogenous façade across each of Illum’s three buildings, all built in diferent eras, was one of the frst challenges to be met, and has been accomplished

by Vilhelm Lauritzen Architects, which redevised the exterior of the building. Creating a more visitor-friendly entrance from

Above: (clockwise from lef) artist’s impression of the new restaurant terrace; Illum’s escalators have been given a new wood-covered fnish; Coccinelle concession

PHOTOS: KENNETH SCHER

S H O P | 63

the Strøget shopping area is another. ‘We have moved the escalator so you don’t have to search for it any more; it’s at the entrance,’ says Baf. ‘The atrium has been made smaller and we have new wood-covered escalators. The new entrance is brighter, with larger canopies. We will even change the Illum logo, so the store is ready for the next 120 years.’

Although Illum will thus be parting ways with its swallow motif, well-known in Copenhagen for many years, the store has become a prime example of Scandinavian modernity. ‘We have put in new lifts that go directly to the fourth foor where we’re going to open eight restaurants,’ says Baf. ‘The restaurant area will be covered in wood rather than steel so it will be very Scandinavian.’ In a city with an impressive culinary reputation, Illum’s restaurant foor will be

an important feature in attracting visitors and brands. ‘Copenhagen has a lot of Michelin-starred restaurants and the amount of hype surrounding Scandinavian food is very high,’ Baf notes.

Brands are already focking to Illum’s new incarnation.

In late 2014, the store opened an 850-square-metre accessories ‘universe’, showcasing bags, scarves and leather goods from labels that include Karl Lagerfeld,

Marni, Alexander McQueen and Balenciaga. For spring/summer 2015, Valentino, Salvatore Ferragamo, Saint Laurent and Tod’s have opened luxury boutiques on the ground foor, each with its own separate entrance. Illum’s brand portfolio is set to be one of the city’s most impressive – and this is just the beginning.

‘We have started working on the women’s foor and then we will continue with the men’s foor and the third foor,’ says Baf. The hotel, currently scheduled for completion in 2017, will be a small luxury hotel with a foyer, restaurant and bar. It will be the perfect retreat for visitors who are looking for a high-end haven in the heart of the city – and yet another reason to visit Copenhagen’s prestigious department store illum.dk

Above (from top): Marni concession; Karl Lagerfeld concession

PHOTOS: KENNETH SCHER

64 | F E AT U R E S

66 | E X P E R I E N C E

TABLE TALK Copenhagen is home to more than just one world-class restaurant, as Isabella Redmond Styles fnds out

Noma, the star of Copenhagen’s restaurant scene, is widely acknowledged as one of the best restaurants in the world, but it’s the city’s general attitude to food and cookery that’s extraordinary. Danish food has not always enjoyed an international reputation for excellence; it was only at the relatively recent Nordic Cuisine Symposium in 2004 that a group of young, radical chefs began to champion the idea of local and seasonal produce, encouraging people to rediscover the joy of food. These globalblue.com

principles have become a national obsession and it’s easy to see why once you’ve visited Copenhagen’s thriving food markets, like the redeveloped Torvehallerne, or seen the abundance of natural resources of both land and sea that Danish chefs have at their fngertips. Whether you’re dining in a Michelin-starred restaurant or a newly opened eaterie, the city’s brightest chefs continue to showcase the country’s raw materials and cuisine in imaginative and delicious ways.

S H O P | 67

AMASS Amass chef Matt Orlando spent nearly three years as René Redzepi’s chef de cuisine at Noma. After leaving the world-famous restaurant in 2013 and visiting Japan, Orlando opened his solo venture, Amass. Positioned in a former shipyard depot, with views of Copenhagen’s harbour and its own kitchen garden, the restaurant’s interior is a masterclass in understated Scandinavian cool and takes the

idea of the open kitchen one step further by allowing diners a view into both the kitchen and the restaurant ofces. Amass’s culinary approach goes beyond seasonal, being dictated on a day-to-day basis depending on what produce is at its very best. Dishes are guaranteed to challenge gastronomic conventions in clever ways, while also being a pleasure to eat.

Amass, Refshalevej 153, 1432 Copenhagen, +45 4358 4330, amassrestaurant.com

68 | E X P E R I E N C E

KUL Grilled food is the theme at Kul, whether it’s prepared on the grill or in the Josper grill oven. Diners can choose between sharing options such as beef rib served on the bone with mac and cheese, pepper sauce and Caesar salad or small, starterstyle plates like raw scallop with kimchee, yuzu and sesame or wild globalblue.com

shrimp with spicy avocado and coriander. The restaurant, located in Copenhagen’s meatpacking district, is open every day for lunch and dinner, and is also a great spot for late-night cocktails at the weekend or the restorative Chef’s Breakfast the morning after.

Kul, Høkerboderne 16B, 1712 Copenhagen, +45 3321 0033, restaurantkul.dk

Welcome to Wonderful Copenhagen

TOWN SHOP Exclusive Souvenirs

T-shirts & Sweatshirts - Knitwear - Accessories - Books - Postcards - Souvenirs

Toldbodgade 51E w- Østergade 1 - Frederiksberggade 32 - Langelinie Allé 18 Langelinie Allé 20 - Klubiensvej - Sct. Laurentii Vej 56, Skagen

www.townshopdk.com

70 | E X P E R I E N C E

MADKLUBBEN Where many of its peers concentrate on quantity of dishes, Madklubben has refned its menu down to the delicious bare essentials, which may explain why there are now fve branches across the city, as well as three afliated eateries.

Choose from fve starter options, including terrine of lamb, tuna with avocado, soy and chilli and a daily special before moving on to the fsh of the day, or the staf meal globalblue.com

which varies depending on the day and season. If you’ve brought your appetite (and your knife-handling skills) we recommend the Colorado steak with corn and spring greens for main course – you carve it yourself at the table. Round of the meal with the skildpadde (turtle) dessert, inspired by the famous Danish chocolate of the same name.

Madklubben, Vesterbrogade 62, 1620 Copenhagen, +45 3841 4143, madklubben.dk

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R ADIO Radio takes its name from its proximity to Radiohuset, the former headquarters of Danish broadcasting company DR. The restaurant’s buzzwords are ‘local’ and ‘organic’; it grows its own vegetables on a certifed organic farm just outside the city and the 80-plus crops cultivated there form the basis of its menu. Headed by chefs Rasmus Kliim and Jesper Kirketerp, previously a sous-chef at Noma, and

restaurateur Claus Meyer, Radio has no à la carte menu. Instead, guests have a choice of three or fve courses; the fve-course menu is likely to consist of two fsh dishes, a vegetable-based plate, a meat course and a dessert. The exact constituents depend upon what’s in season and what Radio’s local suppliers have brought that day.

Radio, Julius Thomsens Gade 12, 1632 Copenhagen, +45 2510 2733, restaurantradio.dk

72 | E X P E R I E N C E

STAY IN STYLE

PHOTO: STUDIO DREYER HENSLEY

The world’s fnest hotels boast locations in the most desirable city districts, interiors that demonstrate meticulous attention to detail and amenities that range from Michelin-starred restaurants to luxury spas ofering state-of-the-art treatments. SHOP shares its pick of some of the very best

HOTEL CONTINENTAL Following its recent refurbishment, the Hotel Continental in Oslo has reafrmed its reputation for being a pinnacle of refnement in the Norwegian capital. This exquisite and historic hotel has been run by the same family for four generations and is committed to globalblue.com

providing exemplary customer service in every area. Be sure to take time out to admire the original works of art by Edvard Munch adorning walls in the lobby bar or try a cofee in the Vienna-inspired TheatercafĂŠen during your stay.

Hotel Continental, Stortingsgaten 24-26, 0117 Oslo, +47 2282 4000, hotelcontinental.no

PHOTO: LUMINUM PHOTOGRAPHY

S H O P | 73

THE AUGUSTINE The historic Augustine hotel has 100 rooms set across seven buildings of difering ages and architectural styles. Inside, the hotel is luxuriously furnished with a décor that takes inspiration from early 20th-century Czech cubism. The hotel’s spa provides a range of

treatments based on those used by Augustine monks while other attractions include a restaurant serving fne European cuisine and an atmospheric basement bar. A discreet butler service is available for guests who would like to take advantage of this additional facility.

The Augustine, Letenská 12-33, 118 00 Prague, +420 266 112233, augustinehotel.com

74 | E X P E R I E N C E

W ISTANBUL With an interior décor that blends Ottoman opulence and high-energy modernism, the W Istanbul is one of the world’s most distinctive hotels. All of the hotel’s 140 guestrooms and suites boast extras such as 350-thread-count sheets, rainforest showers, Bose radios and iPhone docks. The hotel’s shared facilities are extensive, including a fully equipped ftness centre, spa globalblue.com

with Turkish hammam and the W Lounge, which serves delicious signature cocktails. Check into the Extreme Wow suite to experience the utmost luxury; the suite has a private lift, retractable roof and panoramic views of the Bosphorus from its terrace.

W Istanbul, Süleyman Seba Caddesi 22, Akaretler, Istanbul, +90 (0)212 381 2121, wistanbul.com.tr

PHOTO: C. BIELSA

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DREAM CASTLE HOTEL Sleep like a king at the Dream Castle Hotel, located just outside Paris and close to Disneyland. The hotel is built in the style of an historic French castle and is surrounded by manicured gardens. Each of the 397 rooms features castlethemed décor and a host of amenities including luxurious L’Occitane

toiletries. Relax with a cocktail at the medieval-style Excalibur Bar before dining at Sans Souci restaurant with its musketeer murals and staf in period costume. The spa, with its indoor pool, sauna, Jacuzzi and steam bath, is the perfect place in which to unwind after a long day exploring the nearby attractions.

Dream Castle Hotel, 40 avenue de la Fosse des Pressoirs, 77703 Marne-la-Vallée, +33 (0)1 6417 9000, vi-hotels.com

Sports and sports fashion.

At affordable prices.

We know everybody loves sports – all you have to do is fnd a sport to suit you. That’s why we always offer top sports and sports fashion brands at affordable prices. Visit the biggest sports chain in Scandinavia – life is more fun with a bit of get up and go! www.stadium.dk

G U I D E | 77

GUIDE

PHOTO: © SMAEDLI

Global Blue’s guide ensures you make the most of your trip to Copenhagen with a look at the city’s must-visit destinations, from the best boutiques to the must-see attractions. Start with our highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/copenhagen.

A GLIMPSE OF COPENHAGEN Above: the Danish capital is one of the most cycle-friendly cities in the world

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Illum Explore the exciting developments at one of Copenhagen’s favourite department stores.

Illum, Østergade 52, 1100 Copenhagen, +45 3314 4002, illum.dk featured on page 60

* 4

Tommy Hilfiger Celebrate the 30th anniversary of the Tommy Hilfiger brand with a piece from its spring collection.

Tommy Hilfiger, Østergade 26, 1100 Copenhagen, +45 3332 1800, tommy.com featured on page 42

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Wood Wood Discover one of Copenhagen’s effortlessly hip streetwear brands.

Wood Wood, Grønnegade 1, 1107 Copenhagen, +45 3535 6264, woodwood.dk featured on page 52

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Fisketorvet Copenhagen Mall This extensive mall houses more than 120 stores, including Monki, in addition to a cinema.

Fisketorvet Copenhagen Mall, Kalvebod Brygge 59, 1561 Copenhagen, +45 3336 6400, fisketorvet.dk featured on page 81

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Notabene Notabene’s stylish accessories are designed in Denmark and made in Italy.

Notabene, Kronprinsensgade 10, 1114 Copenhagen, +45 3313 3813, notabene.dk featured on page 40

* Tourist Information

Featured In This Issue

Visit the LEGO® Store in the home of the brick!

How to find us:

Opening Hours

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Mon - Thu: Fri: Sat: Sun:

Vimmelskaftet

10:00am - 6:00pm 10:00am - 7:00pm 10:00am - 6:00pm 11:00am - 5:00pm

©2013 The LEGO Group. 1999-6159

LEGO Store Copenhagen - Vimmelskaftet 37, 1161 Copenhagen Tel: +45 5215 9158

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For a complete list of LEGO Stores, events, directions and more go to LEGO.com/stores

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Monki, Fisketorvet Copenhagen Mall, Kalvebod Brygge 59, 1561 Copenhagen, +45 3312 5333, monki.com * for map go to page 85

Youthful fashion brand Monki has gained a wide following since it was established a few years ago, thanks to the way in which it has captured the laidback, fashion-conscious style that can be seen on the streets of cities such as Oslo, Copenhagen and Stockholm. Monki makes this aesthetic available to everyone, translating distinctive silhouettes and minimal designs onto accessible, wearable pieces for women and adding its own unique touches. Look out for the accessories collections, which get stronger every season.

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66°North was originally founded to make protective clothing for Icelandic fshermen and the brand has built its reputation on functional outdoor clothing that can withstand all conditions.

Since then, its ofering has evolved to include the award winning Snæfell jacket, made with revolutionary synthetic materials.

66° North, Sværtegade 12, 1118 Copenhagen, +45 3333 9295, 66north.com

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COLLAGE THE SHOP BALENCIAGA P.36 LOEWE P.40 MARC BY P.42 MARC JACOBS GA

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Amagertorv & Østergade

F I L I P PA - K . C O M

84 | G U I D E

STELLA MCCARTNEY

daywear looks feature just one hue from head to toe, in a pure colour palette of bright white, royal blue, muted yellows, peach, ivory and indigo shades. In contrast, evening dresses are created from multi-coloured and patterned chifon, perfect for garden parties and summer soirées. gl Stella McCartney, Ny Østergade 7, 1101 Copenhagen, +45 8834 9154, stellamccartney.com

The spring/summer collection from Stella McCartney combines feminine elegance with bold functionalism to present a vision of simple and self-assured sophistication with a laid-back, sporty twist. The collection encompasses crisp tailoring, smart denim daywear, slinky knitwear and fowing silk sportswear. Most

Købmagergade RENÉ ● ROSSMANN’S DESTINY ● CHICO ● SKO FEBER ● 3 BUTIK ● TIGER ●

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KLARLUND For exquisite jewellery and watches, Klarlund is the place to go in Copenhagen. The company has been in operation for over 65 years and carries some of the world’s most prestigious jewellery and watch brands, including Rolex, Cartier, Vacheron Constantin and Omega.

The store is also a certifed clock workshop and the knowledge-

able staf are more than happy to ofer expert help and advice.

Don’t miss the Unique Collection by Klarlund, a spectacular range of jewellery pieces made with exceptional gemstones handpicked by the brand’s gemologists.

Klarlund, Vesterbrogade 6, 1620 Copenhagen, +45 3311 5310, klarlund.dk

Store Kongensgade, Bredgade, Store Strandstræde & Kongens Nytorv

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SA NK BRUUN TA ● OPTICIAN KLAUS RASMUSSEN ● NN Æ BERTHELSEN PL ● MONTANA MOBILE SECHER SCOTT ● AD ● ROYAL AMBER S Mash REBEKKA BILLE ● NOTKIN ● ● BODIL BINNER ● A. DRAGSTED MATAS ● CARL HANSEN & SØN ● ● LARS GLAD BJARNHOF.COM ● ● JUUL ● DANISH SILVER ● MONTAN REESLEV ● Baresso ● MERMAID AMBER REPUTATION ● ● HORNSLETH & FRIENDS KLASSISK DE ● BINDESBØL MODERNE ● CPH PIANO RÆ KO MØBELKUNST ● ST ● GALERIE BIRCH NG ND Geist RA EN ● HARTMANN'S ST S N ● BIKERENT E R ● FORMELA.DK T O YT S OR ● ZANE V ● HOUSE OF AMBER

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NN07 While Danish menswear brand NN07 encapsulates efortless Scandinavian style perfectly, the brand takes its inspiration from global travel to destinations that range from Paris and Morocco to New York and Kenya. For spring/summer 2015, the label’s signature laid-back aesthetic is mixed with tailored trousers and simple and chic button-up shirts in a crisp range of neutral shades from light grey to sky blue. The result is a smart yet also delightfully uncomplicated look.

NN07, Gammel Mønt 7, 1117 Copenhagen, +45 3337 6800, nn07.com * for map go to page 85

Restaurant

Place Of Interest

Featured In This Issue

88 | G U I D E

MY NEIGHBOURHOOD: SHAUN RUSSELL Shaun Russell, half of the English duo that founded the Skandinavisk candle company, frmly believes in the Scandinavian focus on nature, family and enjoying life. Now a resident of Copenhagen, Russell shares his city favourites with Theresa Harold skandinavisk.com

‘I live on the borders of Frederiksberg and Vesterbro by the Søndermarken park. Frederiksberg is the grand old quarter of Copenhagen and its main thoroughfare, Frederiksberg Alle, reminds me of the boulevards of Paris. Vesterbro, meanwhile, is the grimy, edgy neighbourhood where something new is always happening. Having both on your doorstep is the best of both worlds.

‘Dora on Værnedamsvej and Fick on Gammel Kongevej

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3 PHOTO: NEEL MUNTHE-BRUN

2

are two design stores in my neighbourhood that ofer a more eclectic and personal style than the traditional famed Danish classics. As for fashion, Zornig on Gammel Kongevej is great for understated Copenhagen chic in both men’s and women’s fashion. The women’s store stands across the street from the men’s.

‘The best place to buy all types of food is Torvehallerne * p.78 (the food halls)

Above (from lef): Lidkoeb bar; Sokkelund café and brasserie; the palm garden at the Ny Carlsberg Glyptotek museum

in Nørrebro. Since opening only a few years ago, it’s become a principal meeting place for Copenhageners.

‘The Carlsberg brewery tour is always a great experience, and one of the most cosmopolitan bars in the city given all the foreign visitors. Speaking of bars, Charlie’s Bar * p.85 is the most authentic English pub and an occasional watering hole of mine when I need a dose of Blighty. The Berlin Bar on Gammel Kongevej is the German equivalent of Charlie’s. Lidkoeb is the secret luxe cocktail bar hiding in a car park behind a supermarket of Vesterbrogade.

‘When friends visit, we go to the Zoo in Frederiksberg. It’s famous for its Norman Fosterdesigned elephant house and its new Arctic Ring. If you want a true taste of Denmark at play, the Tivoli gardens * p.78 are

PHOTO: KIM NILSSON

PHOTO: KRISTIAN SEPTIMIUS KROGH

S H O P | 89

the ultimate frst-time visitor destination. The palm garden at the Ny Carlsberg Glyptotek museum * p.78, just behind Tivoli, is also just stunning. Of course, you can’t neglect the Rodin collection there.

‘Taking a walk through the Søndermarken and Frederiksberg Have parks is a pleasure at any time of the year. I’d recommend you hire or borrow a bicycle and just get lost.

Copenhagen is small enough for everything to be only 10 minutes away.

‘Recently, I discovered Karmaman on Frederiksberg Alle. It’s a new local eatery where you can just turn up, take a spot at a table, pull a bottle of wine from the shelf and open it yourself – very laid-back. Sokkelund on Smallegade is a great bistro in the French style, and a perfect end to a walk through the parks of Frederiksberg.’

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Copenhagen Airport Landside, arcade between Terminal 2 and Terminal 3 Transit Hall, Terminal 2 Downtown Copenhagen Illums Bolighus, top foor, Amagertorv 10, 1160 Copenhagen Billund Airport Exchange *M, Terminal 10

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TRANSLATIONS

РУССКИЙ ПЕРЕВОД 46: Access All Areas

Датская Сокровищница Салли МакИлхон рассказывает о торговой улице Strøget и ее окрестностях, где нашлось место и датским модным домам, и роскошным брендам с мировым именем Strøget – одна из самых длинных пешеходных улиц в Европе, свободная от автомобильного движения еще с 1962 года. globalblue.com

Более того, она входит в число самых крупных торговых зон в мире. По недавним подсчетам, ежедневно по Strøget и шести улицам в ее окрестностях проходит 250,000 человек. И это неудивительно, ведь в этих кварталах открывают свои бутики и крупные датские бренды домашнего декора, и роскошные универмаги, и актуальные дизайнеры – словом, именно здесь находятся заведения, которые нельзя не посетить в Копенгагене. Одно из них – Illums Bolighus по адресу Amager-

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torv 10, знаменитый на весь мир универмаг мебели и домашнего декора. Лучшей подборки датского дизайна просто не найти, а надежность и качество подтверждает гарантия королевского доверия Королевы Маргрете II. Компания открылась в 1950-е, однако ее современное здание построено в 1961 году архитектором Каем Кербингом и пользуется популярностью в наши дни: «На Strøget есть и бренды экономичного сегмента, и роскошные модные дома, и уютные рестораны, - размышляет Софи Моллс, глава отдела маркетинга Illums Bolighus. – Архитектура этих кварталов также производит впечатление. Старый Копенгаген, фонтаны, исторические площади придают им неповторимый колорит и атмосферу уюта, чего никогда не смогут предложить молл, аутлет или новый торговый центр». В отличие от любого, даже самого современного торгового центра, у Strøget богатое культурное наследие, а у большинства магазинов сложилась устойчивая и заслуженная репутация. «Мы выбирали место для Illums Bolighus исходя из того, что магазин датского дизайна должен располагаться в самом центре Копенгагена, а его окружение – дополнять ассортимент, - объясняет Моллс. – Поскольку наш бренд очень ценит традицию,

историчность Strøget и особенно нашего дома на Amagertorv, 10, оказалась идеальной. Мы хотели включиться в архитектурное наследие датской столицы». Особого внимания также заслуживает мультибрендовый бутик Birger Christensen, который не менял адреса еще с 1869 года. Он достиг известности, когда среди его покупателей оказалась Грейс Келли. Затем здесь продавались мужские и женские вещи роскошных дизайнерских брендов. Сейчас универмаг Birger Christensen постоянно расширяет ассортимент марок с мировым именем, а также предлагает концепт-сторы Lanvin и Ralph Lauren. «Birger Christensen всегда сохранял лидерство за счет крупных брендов в ассортименте, и Céline, Lanvin, Saint Laurent и Valentino – в числе самых востребованных», комментирует исполнительный директор компании Йенс Биргер Кристенсен. Гастрономическая слава Копенгагена также укрепляет репутацию Strøget. «Отменный шоппинг и изысканная кухня – столице Дании есть чем гордиться. Такие рестораны, как Noma, многие годы остаются предметом мечтаний гурманов всего мира. Все это влияет на дальнейшее развитие Strøget. Мы очень надеемся, что особая позитивная атмосфера этого места сохранится и

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преумножится в 2015 году», делится Биргер Кристенсен. Шарлотте Эскилдсен, креативный директор модного бренда Designers Remix, открыла свой флагманский магазин на соседней со Strøget улице. Для нее веским аргументом стало прекрасное окружение: «Экономичные, роскошные и дизайнерские бутики, интерьерные салоны - на самой Strøget и вокруг нее много удивительных магазинов, по которым можно составить впечатление о датском дизайне. Сверните на улочки поменьше – и обнаружите там прекрасные кафе», - Эскилдсен перечисляет преимущества этого района. В Данию приезжает все больше иностранцев, поэтому Strøget постепенно приобретает заслуженный международный статус. «Во многих странах бренды и дизайн Дании пользуется популярностью. К нам обращаются покупатели из США, Японии и других стран. И никто не остается равнодушным, - восхищается Сес Хоффмайер, менеджер розничной торговли модной марки Noa Noa. – Поэтому, думаю, востребованность и перспективы Strøget несомненны». Несмотря на все эти преимущества, датские компании не забывают о клиентоориентированности, считая ее ключом к покупательской лояльности. «Сервис в магазине обязательно globalblue.com

должен быть на высоте. В этом Noa Noa не знает себе равных: мы заботимся о приходящих к нам покупателях, чтобы они возвращались снова и снова. Сегодня можно сесть перед компьютером и купить что угодно из любой точки мира. Зачем же ехать на улицу Strøget? Единственное, что невозможно получить онлайн, - это атмосферу, живое общение с компетентным и приветливым персоналом». Близость к лучшим ресторанам мира, великолепные бренды и бесконечно красивый датский дизайн – улица Strøget и ее окрестности по праву входят в число самых интересных достопримечательностей Копенгагена. illumsbolighus.dk, birger-christensen.com, designersremix.com, noanoa.com 52: Word On The Street

Голос Улиц Джемма Латам рассказывает о датских брендах стритстайла, сделавших ставку на креативность, качество и коллаборации Уличная мода переживает свой звездный час. Кеды и джемпера с логотипами появляются буквально повсюду – и в лентах Instagram стильных блогеров, и на показах Chanel. Невозможно не заметить, что этот расслабленный и практичный

PHOTO: CAMILLA SCHIØLER

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стиль влияет на модную индустрию по-крупному. А для направления, тесно связанного с субкультурой, подобное внимание открывает интересные возможности и новые вызовы. В то же время датские дизайнеры верны и себе: в очередной раз они демонстрируют, что даже оказавшись в мейнстриме, они не собираются отказываться от собственной индивидуальности. В Копенгагене бренды стрит-стайла вышли из скейтерской субкультуры 1990-х. Узнаваемость, качество и удобство одежды обеспечивают им неуклонный рост популярности. «Последние десять лет именно уличный стиль определяет датскую моду, - объясняет Анне Кристине

Перссон, вице-президент и директор по развитию Копенгагенской недели моды.

Wood Wood, Norse Project и Soulland и другие датские бренды задают тренд для целого модного поколения и выводят датскую моду на международный уровень». Она называет этот стиль «удобным и актуальным» и отмечает, что «ему удается сохранять уникальность именно за счет особенного датского подхода». Бренды уличной моды любят за умение создавать неповторимый образ на основе субкультурных трендов. Вместе с тем их разработки всегда практичны и, что еще более важно, удобны. «В Копенгагене уже много лет процветает скейтерское движение,

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- рассказывает стилист Кристине Вольд. – За многими брендами стоят скейтеры, которые целенаправленно прорабатывали не только стиль, но и функциональность для уличного спорта. А по мере взросления, они больше обращают внимание на тренды и качество тоже». Со-основатель и креативный директор Wood Wood Карл Оскар Ольсен согласен с тем, что датский стрит-стайл сочетает креативный подход и качество: «В Дании дизайнеры склонны ориентироваться на реальных людей и выпускать демократичные модели, которые, кроме всего прочего, стоят своих денег. Нам бы хотелось, чтобы покупатели ценили нашу одежду за globalblue.com

креативный подход и могли бы носить ее как можно дольше». Столь искреннее стремление по достоинству оценили поклонники уличной моды по всему миру. Ким Карлсен открыл свой мультибрендовый бутик Flavour в 1993 году и на собственном опыте прочувствовал рост рынка уличной моды. Логичным следствием стало появление его собственной линии, вдохновленной стритстайлом: «Этот стиль очень органичный. Он существует во многом для своих, - объясняет Карлсен. – Что особенно интересно, подобное отношение невозможно просто купить – нужно быть частью процесса». Своим успехом датская уличная мода во многом обязана эффективным совместным проектам. В фирменных бутиках Wood Wood, Norse Projects и Henrik Vibskov всегда можно купить подборку одежды и других лейблов. «Norse Projects и Wood Wood добились популярности, потому что сотрудничали с нужными людьми в подходящее время, - анализирует Карлсен.

– Вместе с этим они вошли в неформальный союз магазинов, расположенных в разных городах мира, которые дали им огромное количество преимуществ». Бренд Wood Wood, определенно, обладает этими преимуществами: это проявляется и в интерьерах

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из дерева, и в коллекциях футболок, толстовок, кепок и кроссовок. На счету этой марки коллаборации с Nike, творческие проекты в Берлине и предстоящее сотрудничество с американской маркой Champion, - все это укрепляет статус бренда среди скейтеров и знатоков моды в равной степени. Иной подход избрал бренд Norse Project: он делает выбор в пользу арт-коллабораций. Начав когда-то со скейтбордов, креативный директор Миккель Греннебэк сейчас курирует копенгагенскую галерею V1 Gallery. В портфолио марки есть яркая серия футболок New Artist, в основе которой иллюстрации лондонского художника Дэниэла Фроста, и капсульные коллекции, разработанные совместно с японским мультибрендовым бутиком Beauty&Youth United Arrows и лондонским магазином Goodhood. Новое поколение датских дизайнеров уверенно продолжает дело старших коллег. Так, имеет смысл следить за успехами молодого бренда Libertine Libertine: «Начав с серфинга и скейтбординга, они создают и уличную одежду. Эти ребята активны и целеустремлены. То, что они делают, обладает собственным характером и качеством. Я думаю, мы еще услышим об этой марке, - замечает Карлсен. – Я бы

также отметил Apocs, Brand8 и Oh Dawn, в частности, за их способ общения со своей аудиторией. Все эти молодые бренды выглядят очень перспективными, и будет очень интересно посмотреть, что с ними станет в будущем». Растущий творческий потенциал и неизменное качество – этим оружием стритстайл Копенгагена вскоре будет покорять весь мир. woodwood.dk, norseprojects.com, soulland.com, favour.dk, henrikvibskov.com, libertine-libertine.com, apocs.com, brand8.dk, ohdawn.com 60: Ring The Changes

Исторические Перемены Мадлен Мюррей-Лайонс рассказывает о реконструкции самого знаменитого универмага Копенгагена Illum, после которой он обзаведется этажом для гурманов и даже роскошным отелем «Приехав в Копенгаген, невозможно не посетить три достопримечательности: парк Тиволи, скульптуру Русалочки и Illum», – утверждает Адриано Баффи, директор легендарного универмага Illum. У него есть количественные подтверждения привлекательности этого торгового центра: 6,5 миллионов гостей посещает Illum ежегодно. «Главное наше преимущество – в ассортименте:

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все, что угодно, можно купить в одном месте, причем в самом центре Копенгагена. На 20,000 квадратных метрах торговых площадей мы собрали очень хорошую подборку брендов мужской и женской одежды», – объясняет Баффи. Это предприятие постоянно развивается. В 2013 году его приобрела итальянская управляющая компания La Rinascente, и с тех пор в Illum началась масштабная реконструкция. Пятилетний план подразумевает качественное обновление всего здания и появление новых отделов. По словам Баффи, проекту удалось привлечь инвестиции в размере 50 миллионов евро: «Появится новая входная группа, новый фасад, новый пол, новый потолок, новая вентиляция, новое освещение и совершенно новая подборка брендов. На первом этаже разместятся флагманские магазины, фудзона расширится до восьми ресторанов, а на верхних этажах откроется отель – первый отель в универмаге». Без лишнего преувеличения, это понастоящему амбициозный проект, благодаря которому укрепится мировой статус Illum. Датский универмаг окажется в одном ряду с такими мэтрами, как La Rinascente в Италии, Selfridges в Великобритании и Colette в Париже. «Мы рассчитали все работы на пять лет. В 2014 globalblue.com

году мы в три этапа завершили внешнюю реставрацию, переработали фасад и первый этаж», – рассказывает о ходе работ директор, подчеркивая, что за прошедшие 12 месяцев было сделано немало. В этот же год появились и первые профессиональные вызовы: три здания Illum построены в разное время, а следовательно, и в разных архитектурных стилях. Привести фасады в единый облик было поручено бюро Vilhelm Lauritzen Architects, и оно блестяще справилось с задачей. Еще с одной сложностью архитекторы столкнулись при проектировании удобного входа со стороны торговой зоны Strøget. «Мы передвинули эскалаторы, и теперь посетителям больше не нужно их разыскивать – они прямо у входа. В атриуме, который стал меньше по размеру, также появились новые эскалаторы, отделанные деревом. Входную группу мы сделали более светлой и воздушной и установили над ней купол. Мы готовы к радикальным переменам, поэтому преобразится даже эмблема Illum. Так что легендарный универмаг будет готов к следующему историческому периоду в 120 лет». Копенгагену предстоит расстаться с ласточками Illum, которые долгое время были одним из его символов. В то же время обновленный

PHOTO: KENNETH SCHER

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универмаг станет воплощением современного скандинавского стиля: «Некоторые лифты доставят посетителей прямо на четвертый этаж, где разместятся восемь ресторанов. Вся ресторанная зона будет украшена деревом – весьма в духе Скандинавии». Гастрономическая репутация Копенгагена станет преимуществом и для Illum: ресторанный этаж непременно привлечет сюда и посетителей, и новые бренды. «Многие заведения города отмечены звездами Мишлен, повсюду готовят прекрасные и крайне востребованные скандинавские блюда», – продолжает Баффи. Желание брендов

открывать бутики в Illum очевидно. В конце 2014 года здесь появился огромный отдел аксессуаров площадью 850 квадратных метров, где представлены сумки, шарфы и кожгалантерея от Karl Lagerfeld, Marni, Alexander McQueen и Balenciaga. К сезону весна/лето 2015 на первом этаже открылись флагманские магазины Valentino, Salvatore Ferragamo, Saint Laurent и Tod’s, и у каждого из них будет собственный вход. Подборка брендов Illum станет самой впечатляющей в городе – а ведь это только начало. «Сейчас идет работа над женским этажом, а затем мы перейдем на второй, мужской, этаж, и на третий», – анонсирует

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Баффи. По предварительным прогнозам, в 2017 году будет сдан отель с собственным фойе, рестораном и баром. Для гостей это будет чудесная возможность пожить в самом центре шведской столицы и заодно посетить престижный универмаг Копенгагена. illum.dk 90: When you shop the world, shop tax free

Совершая покупки по всему миру, совершайте их с tax free Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохораните чеки.

2. При выезде Возвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для globalblue.com

получения возврата в одном из наших офисов. Контакты: taxfree@globalblue.com +421 232 111 111 Потратьте минимум 300DKK и сэкономьте до 19% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму. 美文翻译

46: Access All Areas 顶级购物街 从历史悠久的丹麦设计品牌到高端时 尚精品店铺，Strøget 步行街的购物 体验是多姿多彩的。Sally McIlhone 报道 作为欧洲最长，也是全球最长的几条 步行街之一，Strøget 步行街与周边 购物区享有国际声誉。该区从1962 年起禁止车辆通行，最新数据显示每 天有25万人造访Strøget 地区的六条 街道。该地区以拥有众多值得光顾的 店铺为傲；从丹麦家居用品巨头与奢 华百货公司到前卫时尚先锋设计品 牌，Strøget 步行街是哥本哈根不容错 过的购物地之一。 Illums Bolighus是蜚声国际的 室内设计与家具店，以其精选丹麦设 计大师系列与玛格丽特二世女王亲授 的皇家认证而闻名。该店在1950年代 就开门迎客——目前所在的建筑是由 建筑师Kay Kørbing 在1961年设计 的，坐拥Strøget 步行街核心位置的

101 抢手地段。 “Strøget 步行街同时拥有 价格低廉的店铺、高端时尚品牌与休 闲餐饮场所。”店铺的市场部负责人 Sofe Molls解释道。 “Strøget 步行街 的建筑景观也令人赞叹。哥本哈根老 建筑、喷泉与具有历史意义的广场都 被保留下来，赋予这些街道任何其他 商场、折扣村或新建购物中心无法提 供的惬意氛围。 不同于新建的购物中心，Strøget步 行街拥有丰富的文化遗产，并且集中了一 批享有罕见声誉的店铺。Amagertorv广 场10号的Illums Bolighus就是绝佳 案例。 “我们店铺的选址是基于这样的 想法：丹麦设计应被置于哥本哈根最 中心位置，同时周边环境又与产品系 列相辅相成， ”Molls解释道。 “既然我 们的品牌高度重视传统，Strøget 步行 街，或者更确切地说，Amagertorv广 场10号的历史对我们极具吸引力。我 们希望加入展示哥本哈根历史建筑遗 产的行列。”

多品牌奢华精品店Birger Christensen是Strøget 步行街的另 一处亮点。这间商店自1869年以来 就占据同一位置，在其鼎盛之时影星

Grace Kelly曾穿着过店中产品，店铺 也由此开始贩售高级男装与女装设计 师品牌。Birger Christensen如今陈 列着一系列蜚声国际的设计师品牌， 同时内设 Lanvin与Ralph Lauren 品牌概念店。 “Birger Christensen 总是处于领先地位，在店中贩售各大 主流品牌。我们这里最畅销的品牌包 括Céline、Lanvin、Saint Laurent 与Valentino， ”公司首席执行官Jens Birger Christensen表示。 哥本哈根享誉盛名的高级精致 料理也帮助提升了Strøget 地区的形 象。 “哥本哈根以超凡的购物与餐 饮体验而闻名。拥有Noma这样被 票选为世界最佳餐厅第一名的代表 者，就充分体现这点，而这也影响着 Strøget 地区未来的发展方向， ”Birger

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Christensen解释道。 “该地区充满

52: Word On The Street

正能量，我们坚信这股氛围会持续到 2015年。” 时尚品牌Designers Remix的 创意总监Charlotte Eskildsen，在 Strøget 步行街边的辅路上开设了自己 的旗舰店，她之所以选择该位置是出 于周边店铺的多样性。 “在Strøget 步 行街与周边区域，分布着高街品牌、奢 侈品牌与设计师时尚店铺，甚至还有 室内装饰店铺，这意味着你来到这里 就大致能领略到丹麦在设计领域的所 有杰出贡献， ”Eskildsen表示。 “如果 你继续沿着小巷探索，还能找到许多 很酷的咖啡馆。” 丹麦在海外游客中与日俱增的欢 迎度也帮助Strøget 获得了国际性关 注。 “丹麦品牌与丹麦设计师在许多国 家变得越来越受欢迎。我们有来自美 国、日本、以及世界各地的顾客。人人 都为丹麦品牌与设计着迷， ”时尚品牌 Noa Noa的零售经理Søs Hofmeyer 说道。 “我认为这就是Strøget 步行街 成为热门购物地的原因。” 即便如此，客户服务对吸引游客 而言仍是关键。 “客户服务必须独具 特色，我认为Noa Noa是市场上的佼 佼者；我们关心进店的顾客，并确保他 们会流连忘返， ”Hofmeyer表示。 “ 今天你可以坐在电脑前足不出户买到 世界上任何一样东西，所以为什么要 来Strøget的店铺呢？店内员工必须做 到最好，因为这是坐在电脑前买衣服 所得不到的服务。” 无论是因为临近世界最佳餐厅， 还是因为振奋人心的品牌组合或丹麦 设计的持久吸引力，Strøget 步行街无 疑已在哥本哈根最具吸引力场所名单 中占据一席之地。 illumsbolighus.dk, birger-christensen.com, designersremix.com,

街头时尚魅力

noanoa.com

globalblue.com

独具创意、追求品质与跨界合作， 让哥本哈根的街头服饰品牌脱颖而 出，Gemma Latham报道 街头服饰近来声势正旺。从Instagram潮流博主发布的照片到Chanel 的秀场，运动鞋和带logo毛衣随处可 见。显然，慵懒、实穿的服装正被时尚 业大范围接纳。对于这股与亚文化紧 密联系的时尚风潮，人们关注点的转 变提供了令人兴奋的机遇与前所未有 的挑战。然而，丹麦设计师们仍坚守自 己的根基，确保主流风潮不会影响他 们与众不同的另类风格。 由上世纪90年代的滑冰文化盛 行开始，得益于超高的品牌辨识度、 卓越品质与合身剪裁，哥本哈根街头 服饰的地位稳步攀升。 “在过去10年 中，街头服饰在丹麦时尚界已占有举 足轻重的地位， ”哥本哈根时装周副主 席兼业务拓展总监Anne Christine Persson表示。 “丹麦品牌如Wood Wood、Nurse Projects和Soulland 已经定义了新一代丹麦时尚，并吸引 了大量国际关注。”她表示，这种风格 是“耐穿、酷炫的，并且总能加入丹麦 式改良，使其出众脱俗。” 街头服饰品牌以推出灵感源自 地下风潮，别具一格同时又实穿、尤 其是耐穿的系列而闻名。 “在哥本哈 根，滑板潮流正在回归， ”本地造型师 Kristine Wold解释道。 “很多品牌是 由滑板爱好者创建的，因此他们的产 品设计都很酷，但也同时适合滑板时 穿着。随着创始人们日渐成熟，他们也 开始更为关注潮流趋势与品质。” Wood Wood的联合创始人与创 意总监Karl Oskar Olsen也认为丹 麦街头服饰的设计兼具创意和高品 质。 “在丹麦我们为真实的人群制作 服装——是物有所值的民主设计， ”他

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指出。 “我们希望自己的顾客因为创作 上的冲击力与经久耐用的品质而喜欢 我们的产品。” 创意和品质的结合赢得了来自 世界各地的街头服饰迷的敬意与忠 诚。Kim Carlsen 在1993年开设了多 品牌街头服饰店Flavour，他亲身见证 了哥本哈根街头服饰的崛起，并由此 推出了自己的街头风格系列。 “这是自 然而然发生的。基本就是因为谁认识 谁，或者谁可以吸引到你， ”Carlsen解 释道。 “这点非常有意思，因为这是无

法用钱买到的东西，你必须成为其中 的一份子。” 合作对于丹麦街头服饰至关重 要；Wood Wood、Norse Projects 和Henrik Vibskov在自己的旗舰店 中也陈列其他品牌的系列。 “Norse Projects和Wood Wood很受欢迎， 因为他们善于在恰当的时机与恰当的 人合作， ”Carlsen表示。 “与此同时，他 们也成为一个非官方的，遍布全球各 地的店铺组织的一部分，这让他们看 起来更酷。”

104 全木质内饰的店中陈列着T恤、 运动衫、帽子与运动鞋，Wood Wood 无疑拥有酷感元素。与Nike的合作、 对柏林创意界的涉足，以及即将和美 国运动装品牌Champion进行的合作 项目，也帮助该品牌巩固其在滑板爱 好者与潮流专家们心中的地位。 与其形成鲜明对比的是，Norse Projects以更具艺术影响力而被人熟 知。该品牌有着滑板背景，但创意总 监Mikkel Grønnebaek同样也是哥 本哈根V1画廊的策展人。该品牌的 New Artist T恤系列，印有伦敦艺术 家Daniel Frost创作的插画，是品牌 作品中的亮点，与日本多品牌精品店 Beauty & Youth United Arrows，以 及与伦敦店铺Goodhood合作的独家 套装系列，也帮助提升了品牌声誉。 看来哥本哈根涌现的新一代街头 服饰设计师们，将确保街头服饰产业 继续艳惊四座。Libertine-Libertine 就是值得关注的品牌之一。 “他们有 着冲浪与滑板背景，但同样专注于街 头服饰。风格有一丝大胆，做工却很 精良；看上去非常独特并有着出色的 制作工艺。我认为这将成为一个重 要的品牌， ”Carlsen观察到。 “此外 Apocs、Brand8和Oh Dawn也都非 常酷，尤其是在创意沟通方面。这是 一个由新晋品牌组成的有趣团体，对 于他们最终究竟能走到哪里我充满 期待。” 创造力生生不息而品质亦维持在 卓越水准，从而有一点可以确定：哥 本哈根的街头服饰品牌将迅速征服 全球都市。 woodwood.dk, norseprojects.com, soulland.com, favour.dk, henrikvibskov.com, libertine-libertine.com, apocs.com, brand8.dk,

ohdawn.com globalblue.com

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60: Ring The Changes 掀起变革 哥本哈根著名的百货公司Illum正进 行着引人瞩目的改造计划，将会为顾 客们奉上诸多味觉惊喜，甚至还有一 处时髦酒店可供休憩，Madeleine Murray-Lyons报道 “如果您造访哥本哈根，要去看看这 三样东西：趣伏里公园（Tivoli ）、小 美人鱼和Illum百货， ”这家传奇百货公 司的经理Adriano Baf说道。显然他 对自家商场的吸引力信心满满——并 有着充分理由。Illum百货每年吸引着 650万游客，堪称一站式购物典范。 “ 你可以在同一片屋檐下找到想要的一 切， ”Baf解释道。 “这座商场位于哥 本哈根的顶级核心腹地，[零售空间] 达两万平方米，拥有绝佳的男士与女 士品牌。” 这家百货公司不断与时俱进。 在2013年被意大利百货巨头La Rinascente收购后，该店启动了为期5 年的重建计划，在改进与翻新建筑物 的同时，也会为人们带来新的惊喜。该

项目共投入5000万欧元，据Baf所 言，改进之处包括“新入口、新外观、 新地面、新天花板、新空调、新照明系 统与崭新的店内品牌组合。我们将在 一楼设立奢华品牌旗舰店，餐饮区域 将容纳八间餐厅，顶部则会进驻一间 酒店——这也是首家位于百货公司内 的酒店。” 这是个雄心勃勃的项目，至少可 以说，该项目将提升Illum百货的国际 地位，使其能够与意大利的La Rinascente、英国的Selfridges和巴黎的 Colette媲美。 “我们制定了五年计 划， ”Baf表示。 “[2014年]我们分三 个阶段完成了室外、外立面与底层部 分。”过去的一年无疑是忙碌的一年。 将Illum百货建于不同时代的三 座建筑进行外观风格上的统一，是早 期面对的挑战之一，这一难题已被 Vilhelm Lauritzen 建筑事务所攻 克，他们重新设计了建筑外墙。建造 一个面向Strøget购物区、更便于顾客 使用的入口是另一挑战。 “我们已经移 动了自动扶梯，让人们无需四处找寻； 它就位于入口处， ”Baf指出。 “中庭部 分则被缩小，我们还增添了新的木质

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PHOTO: KENNETH SCHER

店将会在2017年完工。这将是一间 带有门厅、餐厅和酒吧的小型豪华酒 店。对于在市中心寻求高级居所的游 客来说，这里是完美栖身之处——也 是到访这家哥本哈根顶级百货的另 一理由。 illum.dk

表面自动扶梯。新入口更为明亮，有着 更大的遮雨篷。我们甚至重新设计了 Illum百货的logo，因此本店已为下一 个120年做好了充分准备。” 虽然Illum百货将从此与在哥本 哈根广为人知的燕子图案分道扬镳， 该店已俨然成为斯堪的纳维亚式摩登 的典范。 “我们安装了从底层直达四楼 的电梯，那里将容纳八间餐厅， ”Baf 表示。 “餐厅区域将会以木材而非 钢材装饰，所以会有着浓郁的斯堪的 纳维亚气息。”在这座拥有令人刮目的 餐饮传统的城市，Illum百货的餐饮楼 层将成为吸引游客与品牌前来的重要 因素。 “哥本哈根有很多米其林星级餐 厅，斯堪的纳维亚美食的风靡程度也 与日攀升， ”Baf注意到。 各大品牌纷至沓来，进驻Illum百 货新天地。在2014年底，店内开放了 占地850平方米的配饰“天堂” ，陈列 Karl Lagerfeld、Marni、Alexander McQueen和Balenciaga等品 牌的包袋、丝巾与皮具。在2015 年春夏，Valentino、Salvatore Ferragamo、Saint Laurent与Tod's 在底层开设了旗舰店，每间店都拥有 自己的独立入口。Illum百货的品牌组 合势必将成为城中最令人赞叹的—— 而这仅仅是开始。 “女士楼层已开始动工，然后是 男士楼层和三楼， ”Baf表示。预计酒 globalblue.com

90: When you shop the world, shop tax free 畅购全球，尊享退税 当您在全球顶级购物区中的27万多 家商店消费时，环球蓝联（Global Blue）购物退税服务（Tax Free Shopping）为您节约购物开销。 每年有两千六百多万名游客通过环球 蓝联（Global Blue）获得购物退税， 您怎能错过？您要做的只是寻找蓝星 标志或者问询商家是否提供环球蓝联 （Global Blue）服务，然后遵循我们 简单的退税过程：

1. 消费购物 无论您在哪里消费，请索要环球蓝联 退税表格（Global Blue Tax Free Form），并记得保存小票。 2. 申请退税 当您准备回家时，您需要先去出发城 市的海关柜台请他们在您的退税表格 上盖章，然后再到环球蓝联的退税点 领取您的退税款。 联系方式： taxfree@globalblue.com +421 232 111 111 最低消费300DKK即可节约高达购 买价格19%的税。请注意：最终退款 将包含增值税总额，但是要扣除管理 手续费。部分机场还将以退税申请表 为单位收取现金退税手续费。

PHOTO: HEIDI LERKENFELDT

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日本語翻訳

46: Access All Areas 隅々までご堪能あれ 歴史香るデンマークデザインの名店か ら高級ファッションブティックまで、ス トロイエ・ショッピング地区の魅力は 奥深い。サリー・マキルホーンがレポー トする。 ヨーロッパ有数の長さを誇る世界最大 級の歩行者天国ストロイエと周辺のシ ョッピング街は、世界の称賛の的だ。 この地区は1962年に車両通行禁止と なり、最近のデータによればストロイ エ地区を構成する6本の通りには毎日 25万人が訪れるという。お店も多数あ って、探索したくなる。デンマークの家 庭用品大手から高級デパート、最先端 のファッションブランドまで揃ったスト

ロイエは、コペンハーゲンで必見のシ ョッピングスポットの一つだ。 イルムス・ボーリフスは世界的に 有名なインテリアデザインと家具のデ パート。デンマークデザインの巨匠の 作品を揃えている他、女王マルグレー テ2世の御用達店としても知られる。こ の店は1950 年代に開業した。現在の 建物は建築家カイ・カービンが 1961 年に設計したもので、ストロイエのど 真ん中といううらやましいロケーション にある。 「ストロイエには、お手頃価格 のお店と高級ファッションハウス、くつ ろげるお食事処が揃っています」と、 イルムス・ボーリフスのマーケティング 部長ソフィー・モルスはいう。 「ストロイ エは建築も素晴らしいです。コペンハ ーゲン旧市街の建物や噴水、歴史的 な広場が保全され、ショッピングモー ルやアウトレット、新築のショッピング センターにはない居心地の良さがあり ます。」

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新築のショッピングセンターと違 って、ストロイエには豊かな歴史があ り、得難い名声を獲得した店がずらり と並んでいる。アマトー通り10番地の イルムス・ボーリフスはその好例だ。 「 当店のロケーションは、デンマークデ ザインの店はコペンハーゲンのど真ん 中、イルムス・ボーリフスの商品レンジ が映える環境に位置すべきだという考 えに基づくものです」と、モルスは説明 する。 「当ブランドは伝統を大事にしま すので、ストロイエの歴史、特にアマト ー通り10番地が魅力でした。コペンハ ーゲンの建築遺産を伝えていくのに一 役買いたかったのです。」 高級マルチブランドブティックの ビルガー・クリステンセンも、ストロイ エの魅力の一つだ。1869 年以来同じ 場所に建つこの店は、グレース・ケリ ーがその商品をいくつか身に着けたこ とを機に有名になり、その後、メンズ とウーマンズの両方の高級デザイナー ブランドを取り揃えるようになった。 現在は、国際的な有名デザイナーレー ベルを多数扱っている他、ランバンや ラルフローレンのコンセプトストアもあ る。 「ビルガー・クリステンセンは常に 他の先を行き、店内には大手ブランド globalblue.com

を豊富に揃えています。当店のベスト セラーブランドは、セリーヌ、ランバン、 サンローラン、ヴァレンティノです」とい うのは、同社CEOのイェンス・ビルガ ー・クリステンセンだ。 コペンハーゲンが高級料理店で 有名なことも、ストロイエ地区の名声 を高めている。 「コペンハーゲンは、素 晴らしいショッピング体験と食事で有 名です。世界最優秀レストランに選ば れたノーマなどのレストランが注目を 集め、それがストロイエの将来的発展 にも影響をおよぼしています」と、ビル ガー・クリステンセンはいう。 「この地 区にはとても前向きな気分があり、そ れは2015年も続くと私たちは確信して います。」 ファッションブランド「デザイナー ズ・リミックス」のクリエイティブディレ クター、シャーロット・エスキルドセン は、ストロイエから横丁を入ったところ に旗艦店をオープンした。この場所を 選んだのは、周辺の店のバラエティの 豊富さが理由だ。 「ストロイエとその周 辺には、大衆向けの店から高級品店、 デザイナーファッションブティック、イ ンテリアショップまで、ありとあらゆる 種類の店舗があって、ここに来ればデ

109 ンマークのデザインがどんなものか、 だいたいわかります」と、エスキルドセ ンはいう。 「横町を入れば、素敵なカ フェもたくさんあるんですよ。」 海外からの観光客の間でデンマ ークの人気が高まっていることも、スト ロイエが世界的に注目される背景にあ る。 「デンマークのブランドやデザイン が、多くの国で人気を得ています。アメ リカや日本をはじめ、世界中からお客 様がいらっしゃいます。皆さん、デンマ ークのブランドやデザインに魅了され ているのです」と、ファッションレーベ ル「ノアノア」の小売りマネージャー、 スス・ホフマイヤーはいう。 「だから、 ストロイエが買い物客に人気なんだと 思います。」 とはいえ、人を惹きつける鍵はや はりカスタマーサービスだ。 「店内で のカスタマーサービスはユニークなも のでなくてはなりません。その点、ノ アノアは最高だと自負しています。ご 来店くださるお客様に心を配り、何度 でも来ていただけるように努めていま す」というホフマイヤー。 「今はコンピ ューターの前に座ったままで世界中 から何でも買える時代ですから、わざ わざストロイエの店に出かけるだけの 理由がなくては。とびきり優秀なスタ ッフを揃えてサービスさせていただい ています。それこそ、コンピュータで服 を買うのでは得られないものですか ら。」 世界有数のレストランが近いから か、エキサイティングなブランドミック スがあるからか、デンマークデザイン の時代を超えた魅力のおかげかはと もかく、ストロイエがコペンハーゲン で最も魅力的な場所の一つであるこ とは間違いない。 illumsbolighus.dk、 birger-christensen.com、 designersremix.com、

noanoa.com

52: Word On The Street 巷でうわさのファッション 独創性と品質、一回限りのコラボレー ション。コペンハーゲンのストリートウ ェアレーベルは抜きんでている。ジェ マ・レイサムがレポートする。 ストリートウェアが全盛だ。スタイルブ ロガーのインスタグラムフィードからシ ャネルのキャットウォークまで、スニ ーカーやロゴ入りセーターが溢れてい る。くつろいだ機能的なファッション が業界全体でもてはやされているのは 明らかだ。サブカルチャーと関連付け られるこのファッションジャンルにとっ て、このように注目を浴びるのはエキ サイティングなチャンスでもあり、新た なチャンレンジでもある。だが、デン マークのデザイナーたちはあくまでそ のルーツに忠実で、主流化することに よってデンマークファッション独特の 切れ味を失わないようにしている。 1990 年代のスケートボーダーの サブカルチャーから生まれたコペンハ ーゲンのストリートウェアレーベルは、 強烈なブランドアイデンティティと高品 質、フィット感がうけて着実に人気を 高めてきた。 「ストリートウェアはここ 10年のデンマークファッションを象徴 する力となっています」と、コペンハー ゲン・ファッションウィークの副理事 長で開発ディレクターのアンネ・クリス ティーヌ・パーソンはいう。 「ウッドウッ ド、ノースプロジェクツ、ソウルランド といったデンマークのブランドが、デ ンマークファッションの一時代を象徴 し、世界から大いに注目を集めていま す。」パーソンによれば、 「着易くてク ールで、必ず何かしらデンマークらし い工夫があって、そのために他とは違 う特別感がある」スタイルだという。 ストリートウェアのレーベルは、ア ンダーグラウンドのトレンドを反映しつ

PHOTO: SACHA MARIC

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つも実用的で、何より着易い独特のル ックスをもったコレクションを創作す ることで知られる。 「コペンハーゲンに は、昔から素晴らしいスケートシーン があります」と、地元のスタイリスト、ク リスティーヌ・ヴォルトは説明する。 「 多くのブランドはスケーターが始めた ものです。だから、見た目がクールで、 かつ、スケートセッション用に機能的 なデザインになっているんです。そし て、創業者が年齢を重ねるにつれて、 トレンドや品質にも力を入れるように なってきました。」 ウッドウッドの創業者の一人でク リエイティブディレクターのカール・オ スカー・オルセンも同感で、デンマー クのストリートウェアデザインは独創 性と高品質を兼ね備えているという。 「デンマークでは、現実の人々のため に服を作ります。バリュー・フォー・マ globalblue.com

ネーも提供する大衆向きのデザインで す。お客様には、うちの商品のクリエイ ティブなインパクトを楽しんでもらいた いですし、長く愛用していただきたい んです。」 この創造性と品質の組み合わせ が、世界中のストリートウェアファンの 敬意を集め、愛用者が増えているの だ。キム・カールセンは、マルチブラン ドのストリートウェアブティック、 「フレ ーバー」を1993 年にオープンし、コペ ンハーゲンのストリートウェアの成長 を直接見てきた人だ。後にはストリー トウェアにインスピレーションを得た 独自ブランドも発売している。 「すごく 有機的なプロセスです。誰と誰が知り 合いで、誰とつながりを持てるかにか かっている部分が大きい」と、カール センは説明する。 「そこが面白いとこ ろです。お金で買えるものじゃない、自 分が関わってこそ得られるものだから です。」 コラボレーションは、デンマーク のストリートウェアが成功する上で重 要な役割を果たしてきた。ウッドウッ ド、ノースプロジェクツ、ヘンリック・ヴ ィブスコフはいずれも、旗艦店ブティ ックに他のレーベルのセレクションも 置いている。 「ノースプロジェクツとウ ッドウッドの人気が高いのは、ふさわ しい相手とタイミングよくコラボするの が実にうまいからです」と、カールセン はいう。 「それと同時に、世界各地の 都市にある非公式な店舗グループに も加わっており、それがまたクールファ クターになっているんです。」 ウッドウッドは、全体に木材を使 った店舗インテリアといい、Tシャツや スウェットシャツ、帽子、スニーカーの コレクションといい、確かにクールファ クターがある。ナイキとのコラボやベル リンの創造拠点、来るアメリカのスポ ーツウェアレーベル「チャンピオン」と のプロジェクトも、スケーターのみなら

111 ずスタイル通の間でもこのブランドの 人気を不動のものにした要因だ。 対称的に、ノースプロジェクツは より芸術的な影響を取り入れているこ とで知られる。このブランドもスケー ター文化を背景にしているが、クリエ イティブディレクターのミッケル・グレ ンネベクはコペンハーゲンのV1ギャラ リーの支配人でもある。同レーベルの 「ニュー・アーティスト・Tシャツ」シリ ーズは、ロンドンを拠点とするアーティ スト、ダニエル・フロストを特集したも ので、コレクションのハイライトだ。日 本のマルチブランドブティック、ビュー ティ&ユース ユナイテッドアローズや ロンドンのグッドフッドストアとのカプ セルコレクションも、ブランドの評判を 高めるのに一役買っている。 コペンハーゲン出身の次世代ス トリートウェアデザイナーのおかげで、 ファッション業界は今後も印象に残る 商品を繰り出してくるのは確かだ。リバ ティーン・リバティーンは注目ブランド の一つだ。 「サーフィンやスケートを背 景としていますが、ストリートウェアも 扱っています。ちょっと大胆で仕上げ がいい。特別感があって、職人の技が 生きている。今後、重要なブランドに なると思いますよ」というのが、カール センの見立てだ。 「また、エイポックス （Apocs）、ブランド8（Brand8）、オ ー・ドーン（Oh Dawn）もすごくクー ルです。特に情報発信の仕方がかっこ いいんです。興味深い新進ブランドグ ループで、今後がとても楽しみな存在 です。」 創造性にますます磨きがかかり、 高い品質を維持しているコペンハーゲ ンのストリートウェアブランド。まもな く世界各都市を制覇するのは間違い ない。 woodwood.dk、 norseprojects.com、 soulland.com、flavour.dk、

henrikvibskov.com、 libertine-libertine.com、 apocs.com、 brand8.dk、 ohdawn.com 60: Ring The Changes 趣向を変えて コペンハーゲンの有名百貨店イルム は、素敵なお食事処とシックなホテル を加える大々的な改装工事の真っ最 中だ。マテリン・マレー・ライオンズが 生まれ変わる名店について訊いた。 「コペンハーゲンを訪れる人が見るも のが三つあります。チボリ公演と人魚 姫像、そしてイルムです」というのは、 名高いこのデパートのマネージャー、 アドリアーノ・バッフィだ。自店の魅力 に自信を持っているのがありありだ が、それも無理はない。イルムは毎年 650万人が訪れる、一か所で何でも揃 う理想的な店だ。 「一つ屋根の下にあ りとあらゆるものが揃っています」と いうバッフィ。 「コペンハーゲンの中心 の一等地にあり、売り場面積は2万平 米、メンズもウーマンズも素晴らしい ブランドを取り揃えています。」 しかも、この店は常に進化し続け ている。2013年にイタリアの百貨店大 手ラ・リナシェンテが買収して以来、5 か年計画で改装を行っているが、こ れは建物の改良・刷新に留まらず、意 外な企画がいくつか明らかになってい る。バッフィによれば、このプロジェク トには5000万ユーロが投資され、改 良点は「正面玄関と外 観を刷新する 他、床も天井も新しくし、エアコン、照 明も新しいものを入れ、品揃えも全く 新しいブランドミックスになります。一 階には高級ブティックが入居し、レス トラン街には8つのレストランが入りま す。そして最上階にはホテルを建設し

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ます。デパートの中のホテルはうちが 初めてです。」 控えめに言っても野心的なプロ ジェクトだが、これによってイルムの世 界的地位が上がり、イタリアのラ・リナ シェンテ、イギリスのセルフリッジズ、 パリのコレットに匹敵するデパートに なる。 「5 か 年計 画で 進めています。 （2014 年は）外側、正面、一階部分 を3段階で工事しました」というバッフ ィ。ここ12か月は確かに慌ただしかっ た。 イルムの3棟の建物はそれぞれ建 てられた時代が異なるが、その外観の 統一が最初に解決すべき課題の一つ だった。それをやってのけたのはヴィ ルヘルム・ラウリッツェン建築事務所 で、建物の新たなエクステリアを考案 した。もう一つの課題は、ストロイエ・ ショッピング地区側の入口をもっとビ ジターフレンドリーなものにすることだ った。 「エスカレーターの位置を、お 客様が探さなくて済むように入口を入 ってすぐのところに移しました。吹き抜 globalblue.com

け空間を小さくし、新たに木張りのエ スカレーターを設置しました。新しい 玄関は明るくて、ひさしが大きくなりま した。イルムのロゴも変更する予定で す。次の120 年間に向けた刷新です」 と、バッフィは説明する。 このように、イルムはコペンハー ゲンっ子が長年親しんだ燕のモチー フに別れを告げることになるが、店舗 はスカンジナビアン・モダンの代表例 へと変貌している。バッフィいわく、 「8 軒のレストランがオープンする4 階直 通のエレベーターを新設しました。レ ストラン街はスティールではなく木張 りで、いかにもスカンジナビア風にな ります。」食の世界でも名高いコペン ハーゲンで、イルムのレストラン街は来 店者やブランドを惹きつける重要な特 徴になる。 「コペンハーゲンにはミシュ ランの星を獲得したレストランがたくさ んあって、スカンジナビアンフードをめ ぐる盛り上がり様はすごいです」と、バ ッフィはいう。 ブランド各社は既に新装イルム にこぞって出店している。2014 年末、

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90: When you shop the world, shop tax free

PHOTO: KENNETH SCHER

海外でのお買い物が 免税に

同店では売り場面積 850 平米にわた るアクセサリー「ユニバース」をオープ ンし、カール・ラガーフェルド、 マルニ、 アレキサンダー・マックイーン、バレン シアガといったレーベルのバッグやス カーフ、皮製品を置いている。2015年 春夏にかけては、ヴァレンティノ、サル ヴァトーレ・フェラガモ、サンローラン、 トッズがそれぞれ独立した入り口を持 つ旗艦店をオープンさせている。イル ムのブランドポートフォリオがこの街で も最も印象的なものの一つになるのは 間違いない。しかも、これはほんの始 まりに過ぎないのだ。 「既にウーマンズウェアのフロ アに着手しており、その後はメンズの フロアと3 階を改 装します」とバッフ ィ。2017年の完成を予定しているホテ ルは、ロビーとレストラン、バーがある 小規模な高級ホテル。市街中心部に 贅沢な憩いの場を求める来店者にとっ て、恰好の隠れ家になる。コペンハー ゲンのこの名店を訪れる理由がまた 一つ増えることになる。 illum.dk

グローバル・ブルーの免税ショッピン グ制度をご利用いただきますと、世界 各地の有名ショッピング街にある27万 軒を超える加盟店でのお買い物がお 得になります。 年間 2600万人が楽しまれているグロ ーバル・ブルーの免 税ショッピング を、貴方もぜひご利用ください。手続 きは簡単。まず、青い星を目印に加盟 店を探します。星が見当たらなけれ ば、店員に「グローバル・ブルー？」と お尋ねください。あとは、次のステップ を踏むだけです。

1.お買い物 お買い物をした際は、必ずグローバ ル・ブルーの免税書類（タックスフリ ー・フォーム）を受け取ってください。 レシートを保管するのも忘れずに。

2.還付請求 ご帰国の際は、まず出国地の税関で レシートに承認印を押してもらってか ら、グローバル・ブルーの還付事務所 で払い戻しを受けます。 300DKK以上のお買い物をすれば、 購入価格の最高19％の払い戻しが受 けられます。最終的な払い戻し額は、 付加価値税（VAT）合計から事務手 数料を差し引いた金額となりますの で、その旨ご了承ください。 一部の空 港で現金での即時払い戻しをご希望 の場合は、取り扱い手数料が免税書 類ごとに課されます。

114 | P RO D U C T S

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By Malene Birger Braki bag, 3,199DKK,

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*

PHOTO: © STEEN EVALD

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