SHOP Austria AW19

AUSTRIA | 奥地利 | АВСТРИЯ |

AUSTRIA Luxury Edition Autumn/Winter 2019/20

EXPLORE AUSTRIA: discover the country’s unmissable sights and stores with our insiders’ guide

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Find a gift made in Germany.

Premium quality & tax free shopping

Check out Germany´s No. 1 in Homewares*

*Value sales in Germany at rsp, 2017 data, all retail channels, Euromonitor International Limited, Home and Garden 2018ed.

Find your closest WMF store here wmf.com/en/branches/

SHOP DESIGNER BRANDS TAX FREE WELCOME TO PEEK & CLOPPENBURG

PERFECT SHOPPING EXPERIENCE At Peek & Cloppenburg we offer a varied portfolio of brands. Our extensive selection includes designers and private labels like Jake*s, Christian Berg and Joseph Janard.

You will find styling ideas for every occasion and every taste. Discover the latest fashion trends with us!

HUGE VARIETY OF FASHION DESIGNER AND TRADITIONAL BRANDS FASHION FOR THE WHOLE FAMILY SOPHISTICATED ARCHITECTURE EXCELLENT SERVICE TOP QUALITY PRIVATE LABELS GOOD PRICE-PERFORMANCE RATIO CURRENT TRENDS AND STYLING IDEAS

UNIQUE ARCHITECTURE Besides our diverse fashion options, you can discover the elegant architecture of our “Weltstadthäuser”, designed by world-class architects like Herbert Müller-Hartburg and Sir David Chipperfield.

WHERE TO FIND US STORE WIEN KÄRNTNER STRASSE KÄRNTNER STRASSE 29, WIEN STORE WIEN MARIAHILFER STRASSE MARIAHILFER STRASSE 26-30, WIEN

WIEN Kärntner Straße: Architect Sir David Chipperfield

WIEN Mariahilfer Straße: Architect Herbert Müller-Hartburg

SHOPPING IS BETTER WHEN YOU DO IT TAX FREE

Find out more at globalblue.com

EDITOR’S LETTER Essential Info For the very latest information, scan the QR code on this page to head straight to our website, globalblue.com, and find everything you need to navigate the best shopping destinations on earth.

For the ultimate travel companion, be sure to download the SHOP TAX FREE app – calculating how much you can save by shopping tax free has never been easier.

Welcome to Austria

@环球蓝联-Globalblue GlobalBlue环球蓝联 @shopmagazine_ @globalblue @GlobalBlue

SALLY McILHONE

ILLUSTRATION: PETRA ERIKSSON

Whether you are travelling for business or pleasure, we can help you discover the very best of this sophisticated European country. Austria has much to offer, as you’ll discover in our guide on page 31. Don’t miss our feature on the luxury brands creating stylish performance wear and ski apparel (page 26), the perfect beauty souvenirs to discover in Vienna (page 58) and our round-up of the very best store openings you’ll find in Austria (page 22).

SHOP is part of Global Blue, the Tax Free Shopping market leader that helps you save up to 15% when shopping in Austria. This year we proudly celebrate a decade of publishing guides to the most prestigious destinations across the globe. Our international insider knowledge means we are ideally placed to tell you about the top brands you’ll find in Austria. Discover the best shopping destinations in the country with Global Blue.

CONTRIBUTORS

SARAH LEIGH BANNERMAN Sarah Leigh Bannerman is a London-based fashion and lifestyle editor with a degree in fashion communication and several years’ experience in the industry. Her work ranges from articles for high-profile UK and US publications to editorial content production in the luxury fashion ecommerce sector.

RUBY ABBISS Freelance journalist Ruby Abbiss focuses on fashion, sustainability and parenthood. While luxury is close to her heart, she is keen to explore how it can be bought without costing the earth (literally). She has contributed to the Guardian, Refinery29 and Glamour UK.

ILLUSTRATION: PIETARI POSTI

PIETARI POSTI Pietari Posti has created a stylish conceptual cover illustration for this season’s issue of SHOP Austria. A homage to the worldfamous Viennese Balls and Austria’s long association with classical music, the image shows elegant figures dressed in eveningwear that resembles orchestral instruments. His other clients include Nespresso, the New York Times, Raffles Hotel and Starbucks.

Discover SHOP Austria and our other editions at issuu.com/globalblue.

SHOP FLOOR E D I TO R I A L

PUBLISHING

Editor Sally McIlhone

Publisher James Morris

Production editor Katie Muxworthy

Chinese editor Yuan Fang Chinese online editor Yangzi Liang Assistant Chinese online editor Luyue Zhang Chinese translator Chenguang Yi

Senior fashion editor Lucinda Turner

Russian editor Gary Ramazanov

Senior news editor Ginger Rose Clark

Arabic editor Haneen Malaeb

Features editor Rebecca Rhys-Evans

Print Dane Consultancy

Chief sub-editor Hester Lacey Copy editors Katie Myers, Harriet O’Brien

Founding editor Emma Cheevers

Cover illustrator Pietari Posti Contributors Ruby Abbiss, Sarah Leigh Bannerman, Farrah Moore

Picture editor Kirsty Andrews Acting picture editor Jo Walker Assistant picture editor Mónica R Goya

Art director Fabio Gervasoni Senior designers Aaron Carline, Peter Darkin, Kiranjeet Kaur Midweight designer Nicole Williams Junior designers Tatjiana Antoniou, Thanuja Tharmaseelan Creative services manager Steve Brown Studio production assistants Chris Bigg, Joanna Dodge

G LO B A L B L U E AU S T R I A Head of commercial Austria Jiří Macas Marketing specialist Valerie Pfabigan Sales manager Martin Tille Global Blue Austria, Rivergate, Handelskai 92, 1200 Vienna, +43 (0)5 0656 5104, info.austria@globalblue.com

Associate digital product manager Aarti Patel Digital analyst Yunrong Kang Midlevel web developer Kurtis Justin Digital production assistant Linda Hau

Digital editor Kirsty Welsh Deputy digital editor Emily Scrivener Digital production editor Marina Nelson

Chief executive officer Jacques Stern SHOP is published

by Global Blue Group headquarters Global Blue SA, Route de Crassier 7, CH-1262 Eysins, Switzerland Corporate registration number 5565726923 globalblue.com info@globalblue.com Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2019 Global Blue

VON BEGINN AN NUR EINS IM BLICK: DAS AUSSERGE WÖHNLICHE. www.porsche-design.com

CONTENTS CHECK OUT 18

AUSTRIA GUIDE 31

SHOP selects a standout piece from Austria this season

Maps and guides to Austria’s top shops and destinations

PRODUCTS 20

HOW TO SHOP TAX FREE 48

Key looks for the season, from fashion and footwear to jewellery and accessories

The simple steps to saving money on your shopping

SHOP WINDOW 22

TRANSLATIONS 50 中文翻 译 52 Русский Перевод 55 ‫ترجمة باللّغة العرب ّية‬

Don’t miss the new MCM shop-in-shop at Steffl The Department Store, on the prestigious Kärntner Strasse shopping street

NEWS 24 Seasonal updates on shops, services and new products

SOUVENIR 58

The essential item to bring home

FEATURE STYLE ON THE SLOPES 26 Luxury designers are channelling their expertise into performance wear and ski apparel. Sarah Leigh Bannerman reveals the must-have brands in the mountains this season

Above: Italian brand Colmar showcases pioneering and stylish high-performance skiwear for autumn/winter 2019/20

RED BULL WORLD Hauptplatz 1 8010 Graz

Getreidegasse 34 5020 Salzburg

A world full of action, sport and lifestyle.

Experience an exclusive Red Bull shopping adventure.

SHOP ONLINE AT REDBULLSHOP.COM

CH EC K O U T

Fine Print

Inspired by an aesthetic of Viennese modernism and her own background in industrial design, Stefanie Klausegger founded jewellery label My Magpie in 2017. Guaranteed to make you stand out from the crowd, the brand’s eye-catching pieces are an exquisite combination of state-of-the-art 3D-printing technology, light and flexible polyamides, and plated sterling silver. The production process Save up to 15% by shopping tax free, see page 48

behind these beautiful creations means not only is there zero waste, but the jewellery is also ultra-lightweight – perfect for wearing all day and into the night. lt My Magpie earrings, €119, Imperial Shop Vienna, Hofburg, Heldenplatz, 1010 Vienna, +43 (0)1 5252 4345, mymagpie.at

SALZBURG | GETREIDEGASSE 36 GRAZ | HERRENGASSE 2

20 | P R O D U C T S

WILD AT HEART Mix on-trend animal print with classic knitwear and accessories for a chic new-season look

SWAROVSKI NECKLACE, €179, SWAROVSKI, GETREIDEGASSE 19, 5020 SALZBURG, +43 (0)662 846931, SWAROVSKI.COM

MANGO JUMPER, €35.99, MANGO, HERRENGASSE 21, 8010 GRAZ, +43 (0)316 836687, MANGO.COM

MULBERRY PURSE, €350, MULBERRY, SEITZERGASSE 2-4, 1010 VIENNA, +43 (0)1 532 0976, MULBERRY.COM

LOUIS VUITTON BAG, €3,400, LOUIS VUITTON, ALTER MARKT 12, 5020 SALZBURG, +43 (0)662 841796, LOUISVUITTON.COM

Save up to 15% by shopping tax free, see page 48

EMPORIO ARMANI BOOTS, PRICE ON REQUEST, EMPORIO ARMANI, TUCHLAUBEN 7A, 1010 VIENNA, +43 (0)1 532 1240, ARMANI.COM

PHOTO: (JUMPER) STARP ESTUDI

JAKE*S SKIRT, €49.99, PEEK & CLOPPENBURG, KÄRNTNER STRASSE 29, 1010 VIENNA, +43 (0)1 385 2694, JAKES.DE

S H O P | 21

GO GREEN From khaki to forest, olive to sage, keep your ensemble tonal this season with shades of green

LONGCHAMP BAG, €560, LONGCHAMP, GETREIDEGASSE 13, 5020 SALZBURG, +43 (0)662 840333, LONGCHAMP.COM

PHOTOS: (TRAINERS) BALLY; (BAG) CHRISTOPHE PETITEAU

ERMENEGILDO ZEGNA SCARF, €525, ERMENEGILDO ZEGNA, KOHLMARKT 8-10, 1010 VIENNA, +43 (0)1 512 0979, ZEGNA.COM

COS COAT, €250, COS, HERRENGASSE 8, 8010 GRAZ, +43 (0)31 681 0544, COSSTORES.COM

BALLY TRAINERS, €395, BALLY, GRABEN 12, 1010 VIENNA, +43 (0)1 513 0550, BALLY.COM BREITLING WATCH, €5,100, BUCHERER, KÄRNTNER STRASSE 2, 1010 VIENNA, +43 (0)1 512 6730, BREITLING.COM

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SHOP WINDOW

MCM MOVES IN In July, MCM opened a shop-in-shop at Steffl The Department Store. Located in the ground-floor accessories and bag section of the renowned Viennese store, the sleek space carries some of the brand’s latest designs. For autumn/winter 2019/20, the collection spans shoppers, backpacks, cross-body bags and more, including this season’s pieces in the brand’s signature Visetos print. Regardless of Save up to 15% by shopping tax free, see page 48

the style, each item embodies the German luxury brand’s bold and fashion-forward approach. The new shop-in-shop from MCM makes for a welcome addition to the prestigious department store’s offering. grc MCM at Steffl The Department Store, Kärntner Strasse 19, 1010 Vienna, +43 (0)1 930560, mcmworldwide.com FOR MAP GO TO PAGE 34

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SKIN SAVIOUR In September Aesop launched the new Seeking Silence Facial Hydrator lotion (60ml, €47), designed to help ease types of irritation and discomfort typically linked to skin reactivity, such as redness, flaking, itching or burning.

Selected for their soothing and anti-redness properties, green microalgae and an extract from dormant daffodil bulbs form the basis of this formula. This is the first of the brand’s products to feature the two ingredients, and they are paired with calming ginger root extract and bisabolol, as well as the moisturising humectants saccharide isomerate and squalane. The lightweight lotion has a non-greasy finish and can be used on a daily basis. grc

Aesop, Bauernmarkt 2A, 1010 Vienna, +43 (0)1 890 3071, aesop.com FOR MAP GO TO PAGE 35

Founded in 1931 by Paul Niehans, La Prairie is renowned across the globe for its innovative, state-of-the-art, anti-ageing formulas. The Swiss luxury skincare brand recently unveiled an exciting new store design, and has rolled out the concept at its counter in the Kastner & Öhler department store in Graz. Based on contemporary Swiss architecture, the elegant and refined boutique offers customers the chance to immerse themselves in La Prairie’s world of timeless beauty. Browse the brand’s skincare and make-up offering, from the revitalising Radiance collection to the lifting and firming Skin Caviar range. The Kastner & Öhler counter includes a dedicated area for consultations, the ideal place for those wishing to find the products that are best suited to their skin. grc Kastner & Öhler, Sackstrasse 7-13, 8010 Graz, +43 (0)316 8700, laprairie.com FOR MAP GO TO PAGE 42

Save up to 15% by shopping tax free, see page 48

PHOTO : (TOP) DANIEL HERRMANN-ZOLL

SWISS BEAUTY

S H O P | 25

SENSE OF STYLE For autumn/winter 2019/20 Aigner presents its Enlightenment collection, which it states is inspired by a ‘liberation from outdated ideas and a turn towards progress.’ One of the brand’s most popular bags, the Cybill returns in a range of new designs, including the Cybill Tartan, in Dark Mauve or Deep Blue check, and the Cybill Perla, embellished with screws and pearls. Other highlights this season include the introduction of the minimalist Dea bag (pictured), available in two sizes, and the new Epona series, featuring pieces finished with a golden horse head closure. The brand worked with 98-year-old style icon Iris Apfel to present the beautiful designs for its campaign. grc Aigner, Alter Markt 7, 5020 Salzburg, +43 (0)662 849010, aignermunich.com FOR MAP GO TO PAGE 39

CLEAR COMPLEXION Dr Hauschka recently introduced two new products for skin prone to blemishes. As well as the new Coverstick, designed to conceal and clear spots, the brand has introduced the pictured Clarifying Day Oil in a new size (18ml, €18.50) and updated the packaging to recyclable glass. The formulation helps to reduce the skin’s oil production, appease inflammation and diminish blemishes. Like all of Dr Hauschka’s skincare products, this oil is created using plants with medicinal properties. The German brand launched its skincare range in 1967, when founder Rudolf Hauschka teamed up with Austrian-born Elisabeth Sigmund, a pioneering cosmetologist who focused on natural ingredients and treatment methods. Over 50 years later, the brand continues to lead the way in natural beauty. grc Martin Reformstark, Museumstrasse 22, 6020 Innsbruck, +43 (0)512 5801 0029, drhauschka.com

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STYLE ON E S H T LO PE S Luxury designers are channelling their expertise into performance wear and ski apparel. Sarah Leigh Bannerman reveals the must-have brands in the mountains this season

Left: Colmar autumn/winter 2019/20

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has earned cult status among city-dwellers as well as avid skiers. ‘Classic Moncler styles sell incredibly well as our customers look to the brand for excellent quality, fit, warmth and style,’ says Chelsea Power, senior buyer at luxury ecommerce site Matchesfashion.com.

‘It’s an iconic, heritage label and its technical credentials are as revered as its sleek design aesthetic. Bogner, too, has always created stylish pieces. Labels like these allow people to really express their fashion identity on the slopes.’

Offering a luxury urban aesthetic, German fashion brand Bogner features sub-brands and diffusion lines across outerwear, activewear and skiwear. Established in 1932, the brand Above: Sportalm autumn/winter 2019/20

PHOTO: © GORUNWAY.COM

A

ustria has some of the world’s finest ski resorts and is famous for its picturesque alpine runs and glühweinfuelled après-ski. As with many international ski destinations, the slopes often double as winter catwalks. Mountain sports create the perfect opportunity for you to showcase your style – whether you’re a sophisticated skier or prefer snowboarding, with its streetwearinspired edge – and for brands to demonstrate their performance wear expertise.

Activewear has expanded from the realm of exercise to become part of our everyday wardrobes, and is one of the biggest evolutions in 21st-century fashion. Functionality and performance are increasingly significant for consumers, and aesthetics have become a key priority when shopping for performancewear or ski gear. It’s no surprise, therefore, that designers are focusing on technical fabrics, clever details and fuss-free silhouettes in ski apparel to combine practicality and style.

Colmar was one of the first brands to gain a solid reputation for functional fashion when it launched in Italy in 1923, and its pioneering approach to performance meant it was chosen to dress the 1952 Italian Olympic ski team. It remains one of a handful of brands that focuses collections primarily on the sport. ‘Our roots are firmly cemented in functionality and have been since we established the early styles of ski and performance wear, many of which are still favoured today,’ says CEO Giulio Colombo. ‘New fabric technology is developed every season and we embrace these changes to enhance our garments.’

And Colombo appreciates the need for style, too. ‘When it comes to activewear, looking good is essential,’ he says. ‘Fashion is so inspired by sport and that makes activewear an ubiquitous part of our wardrobes today.

Its versatility means it’s no longer reserved for working out but can be worn for so many other situations as well. That, plus the durability of the fabrics, means people can get a lot of use out of these pieces.’

Balancing form and function is something that Moncler also does exceptionally well.

Founded in the French mountain village of Monestier-de-Clermont in the early 1950s, it

PHOTO: (LEFT) © GORUNWAY.COM

S H O P | 29

beautifully combines fashion and function, and is so popular that Bogners is used as a generic term for ski trousers in Germany and other European resorts.

Launched in 1953, heritage label Sportalm draws inspiration from its Austrian roots to create authentic, trusted skiwear with functionality at its core. It started to expand into ready-to-wear in the early 2000s with the addition of a sportswear-inspired fashion line, sourcing all technical fabrics locally and remaining true to its Made in Austria standard. Fans of the brand can now create an entire seasonal wardrobe from Sportalm’s collections, with options spanning everything from dresses and denim to yoga attire.

For those looking to bolster their equipment and accessories collections, heritage brands such as Atomic and Fischer remain enduring favourites. Atomic’s collections are designed with safety in mind and feature protective wear such as goggles and helmets, while Fischer draws on its Above (from left): Bogner; Moncler, both autumn/winter 2019/20

extensive expertise in technology to enhance its products, designing pieces for different styles of ski activity, including off-piste and racing.

Whatever your preference, there are Fischer boots, bags and pairs of skis to suit.

Over the past few decades skiwear has become increasingly popular with fashionfocused labels, making the crossover from the slopes to the street. From Fendi and Gucci to more affordable high-street retailers, brands are harnessing the appeal of clothing that will look and act the part for winter. Moncler, Colmar and Bogner are among the brands at the forefront of the trend, and these trusted labels have expertly mastered the art of pairing style with function to create truly unique, practical looks. There’s every chance that activewear will move further into our everyday edits with each passing season, so canny customers would be wise to invest now and make these pieces the foundation of an enduringly stylish, multipurpose wardrobe – this is fashion designed to withstand the toughest elements, after all

SHOPPING IS BETTER WHEN YOU DO IT TAX FREE

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PHOTO:ISTOCK

AUSTRIA GUIDE

Global Blue’s guide ensures you make the most of your trip to Austria with a look at its must-visit destinations, from a boutique selling luxury leather boots to the stunning city of Salzburg in winter (pictured). Start with our highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com.

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WMF Update your homeware with gadgets, cutlery and tableware from this time-honoured label.

WMF, Mariahilfer Strasse 62, 1070 Vienna, +43 (0)1 523 5355, wmf.com

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Loden-Plankl, Michaelerplatz 6, 1010 Vienna, +43 (0)1 533 8032, loden-plankl.at

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Wempe Seek out the most exceptional jewellery, alongside watches from brands including Rolex and Patek Philippe, at this central Vienna store.

Wempe, Kärtner Strasse 41, 1010 Vienna, +43 (0)1 512 3322, wempe.at

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SUSANNE KAUFMANN Susanne Kaufmann is a standardbearer for the clean beauty movement, and the brand’s kits would make an ideal gift for a loved one or the perfect pampering souvenir of your trip to Austria. We recommend investing in the recently launched Detox and Holistic Beauty kits, which offer a selection of travel-sized items to revitalise the body, mind and complexion. The Detox kit contains miniatures of the Moisturizing Mask and Detox Oil Scrub, while the Holistic Beauty kit features the brand’s famed Cleansing Gel and Rose Water Mist. Designed to restore inner balance, these kits will provide a luxury self care ritual like no other. sm Stattgarten, Kettenbrückengasse 14, 1040 Vienna, +43 (0)1 236 3593, stattgarten.wien

Place Of Interest

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S H O P | 37

BURBERRY Introduced in Burberry’s spring/summer 2019 collection, the TB bag, with its boxy silhouette, is making waves. This season chief creative officer Riccardo Tisci has enhanced the style with more timeless, practical and chic versions. Options include the medium-sized buttery-soft caramel leather offering, ideal for pairing with a well-tailored trouser suit for the day; the black quilted monogrammed envelope clutch, perfect for a night of cocktails and dancing; or the small belted version for those who like to go hands-free. Whatever your preferred style, these stunning pieces are adorned with the iconic TB hardware and showcase an understated aesthetic that’s perfect for the modern woman. ra Burberry, Kohlmarkt 2, 1010 Vienna, +43 (0)1 532 2820, burberry.com FOR MAP GO TO PAGE 34

HALLHUBER Dedicated to developing its own talent, Hallhuber’s entire unique range is designed by its in-house team. Practicality is high on the brand’s list of priorities, and Hallhuber offers beautiful, wearable womenswear collections. From ready-to-wear clothing and accessories to bags and shoes, the label offers a whole wardrobe update in one place, with high-quality, contemporary and stylish options guaranteed. fm Hallhuber, Kärtnerstrasse 39, 1010 Vienna, +43 (0)1 890 2330, hallhuber.com FOR MAP GO TO PAGE 34

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FREY WILLE With the increasing popularity of limited-edition products and personalisation, customisable capsule collections are now staples in the fashion industry. Founded in 1951, Frey Wille is embracing the trend with its latest pearl drop earrings, designed to be added to styles in its Cabochon range. Paying homage to famous artists and their work, the Cabochon collection is handmade in Vienna, and the creation of these miniature works of art involves up to 100 different steps. Worn on their own, these bright pops of colour are perfect for daytime and the office, while, when the sun goes down, you can add an elegant touch to any outfit by transforming these artistic pieces into pearl drop pendant earrings. fm Frey Wille, Universitätsplatz 10, 5020 Salzburg, +43 (0)662 847869, frey-wille.com FOR MAP GO TO PAGE 40

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KUNSTHAUSCAFÉ Located in the city’s Kunsthaus Graz modern art museum, Kunsthauscafé is a brilliant option for those who love a side order of delicious food with their art. Offering Instagrammable brunch, lunch and dinner options, accompanied by a coffee or gin and tonic, this is one of the best spots in the city to watch the world go by from its location on the banks of the river Mur. The interior has an industrial vibe that complements the electro beats played in the latter part of the day. Come for a burger and stay for a boogie. ra Kunsthauscafé, Südtirolerplatz 2, 8020 Graz, +43 (0)316 714957, kunsthaucafe.co.at

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LUDWIG REITER If you’ve come to Austria and not packed winter-ready footwear, Ludwig Reiter offers arguably the most stylish and functional winter boots on the market. The pictured Maronibraterin boots are cosy, comfortable, robust and – most importantly – waterrepellent, ideal for unexpected rain or snow.

The sumptuous brown leather with oatmeal felt exterior embodies practical luxury, and the shearling lining is an added layer of warmth for those who feel the cold. rre Ludwig Reiter, Sackstrasse 12, 8010 Graz, +43 (0)316 825416, ludwig-reiter.com

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SELECTED STORES IN KAUFHAUS TYROL: Accessorize Levi’s Baguette Lindt Café-Bistro Magic Drinks Bar Centrale Of Tyrol Bench Maniolo’s Benetton Marionnaud Coffeeshop Massimo Company Dutti Cos Meer Sensei Crocs Miller United Das Optics Schindler Mpreis Deichmann Name It Depot Only | Jack & DM Jones Dolce Voko Peek & Drei Cloppenburg Esprit S Oliver Forever 18 Saturn G-Star Raw Segafredo H&M Superdry Home Swatch Interior Tabak Trafik Intersport Tamaris Jochen Tasties Schweizer Tiroler Kids World Sparkasse Tyrol Triumph Klier AN G

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SHOP SPOTLIGHT: HUNDERTWASSER VILLAGE

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illage Gallery is part of the stunning Hundertwasser Village and Hundertwasserhaus, which showcase the quirky architectural style of famous Austrian artist Friedensreich Hundertwasser.

Previously a tyre factory, the unique Hundertwasser Village shopping centre is now home to a range of vibrant stores. Spread over two floors, the Village Gallery offers a stunning selection of ceramics, textiles and glassware. One of the most visited destinations in Vienna, Hundertwasser Village is open 365 days a year and entry is free.

Village Gallery, Hundertwasser Village, Kegelgasse 37-39, 1030 Vienna, +43 (0)1 710 4116, hundertwasser-village.com

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Save up to 15% by shopping tax free, see page 48

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WHEN YOU SHOP THE WORLD, SHOP TAX FREE

Global Blue Tax Free Shopping brings you savings on the purchases you make at over 300,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

1. Shop

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

2. Claim When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Offices.

51 हिंदी अनुवाद के लिए पृष्ठ 54 देखें

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Refund Office Details Vienna Airport: Interchange Vienna, Pier Ost Interchange Austria, Terminal 1, Departures Interchange Austria, Transit Area Interchange Austria, Terminal 3, Departures, Non-Schengen Area Interchange Austria, Terminal 3, Transits/Departures, Schengen Area Downtown Vienna and Parndorf: Imperial Shop Vienna & Hofburg Information Centre, Hofburg, Heldenplatz,1010 Vienna Global Blue, Steffl The Department Store, Kärntner Strasse 19, 1010 Vienna Gerngross, Customer Services, 1st floor, Mariahilfer Strasse, 1070 Vienna Domisol, Johannesgasse 22, 1010 Vienna Salzburg Airport: Salzburger Sparkasse, Departures, Landside Downtown Salzburg: Frey Wille, Universitätsplatz 10, 5020 Salzburg

Downtown Salzburg and immediate refunds: Kasernenstrasse 1, 5020 Salzburg Interchange, Kaiserschützenstrasse 8, 5020 Salzburg Downtown Graz: Center West Graz - Infopoint, Weblinger Gürtel 25, 8054 Graz Downtown Innsbruck: Tourismus Information, Burggraben 3, 6020 Innsbruck Downtown Zell am See Stein-Reich, Bahnhofstrasse 2, 5700 Zell am See

Spend a minimum of €75.01 and save up to 15% of the purchase price. Please note that the final refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

Contact taxfree@globalblue.com +421 232 111 111

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TRANSLATIONS

中文翻译 26: STYLE ON THE SLOPES 高山之巅的时尚 众多奢侈品设 计师正将 他们的专业才华 倾注到专业 服 装和滑 雪服当中。Sarah Leigh Bannerman带 您了解适合在本季穿 到高山之巅的品牌 奥 地 利拥有众多冠 绝 全 球 的 滑 雪胜 地，且因风 景如画的阿尔 卑 斯 赛 道 和美酒 相 伴 的 滑 雪后活 动而誉 满天下。和 许 多国际 水平滑 雪目的地一 样，奥 地 利的山 坡 在冬 季也如时尚秀 场 般 绚 烂。无论 您 是资深滑 雪爱 好者，还 是 对单 板滑 雪情 有独 钟，这 些高山运 动 项目都 与街头服 饰 渊源 颇 深，为 您 提 供了展 示自身风 格 的绝佳 机 会。 运 动服 的兴起是21世 纪 时尚界最 重要 的演 变之一，它已 跨出运 动 领域，成 为了人们日常 衣 橱 的一 部 分。现代消费 者日益 关注功 能与性 能，与此同时 审 美 风 格 也 成 为了选购专业 服 装 或 滑 雪装 备 时 的关 键因素。由此 看来，难怪 设 计师们开始注 重 在 滑 雪服中融 入高 科 技面 料、 精 巧细 节与简约廓 形，将 实用性与时尚感 集于 一 体。 上图: Colmar 2019/20秋冬新款

1923年创立于意 大 利的Colmar是 最早凭 借功 能 性时装 获得 卓越名声的品牌 之一，其 关于 性能的先 驱 理 念 让 该品牌 被 选为1952年 意 大 利滑 雪国奥队 的 官 方服 装 供 应商。 Colmar是为数不多将主要注 意力放 在 滑 雪 项 目上 的品牌 之一。“ 我们 深深 扎 根于功 能 性， 自创立以 来我们 打造了许 多滑 雪服 装 和专业 服 装的早 期 款 式，其中许 多至今仍广受 欢 迎。”品牌 首席执 行官Giulio Colombo先 生说 道，“ 我们 每一季 都 研发 新 的面 料 技 术，而且 乐于 看到这 些变化为 我们 的服 装 带来改善。” Colombo先 生同样重 视 顾客 对风 格 的需 求。“ 就 运 动服 来说，出色 的外观 是必不 可少 的。”他说 道，“ 时尚深 受 运 动的影响，以 至于 如 今 运 动服都成 为了我们 衣 橱中不 可或缺 的 一 部 分。运 动服有 着广泛 的用途，这 意 味 着它 不 再只是穿来 锻 炼，也可以穿去许 多其他的场 合。再加 上面 料的耐久性能，这 意 味 着 这 些服 装可以让 人们受用良多。” 在 外形 和功 能 之间寻 找平 衡也是Moncler 的强项。该品牌 在50年 代 初 创立于法国山村 Monestier- de- Clermont，不 仅得到了都 市居民 的青 睐，更 广受 狂 热 滑 雪迷 的 推崇。“Moncler 的经典款 式 卖 得出奇 地 好，因为 我们 的顾客 期 望品牌能 提 供 卓越 品质、合身感受、保 暖 性 能与出众 风 格。” 奢 侈品牌电商 Matchesfashion. com的资深 买 手 Chelsea Power

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说 道，“Moncler是 一家广受 欢 迎 的传 统品牌， 其 深 厚 的 技 术 资质与时 髦的设 计审 美同样 备 受 尊崇。Bogner也一直 在 打造有 格调 的服 装。这 些品牌 让 人们 得以在雪 场 之 上 展现自己的时尚 风 格。” 德国时尚品牌 Bogner推崇 奢 华 的都 市审 美，旗 下的子品牌 和副线 系列涵 盖了外 套、运 动服 和 滑 雪服等多 个品类。创立于1932年的 Bogner美妙 地 融 合了时尚与功 能；该品牌风 靡 各地，以 至于“ Bogner” 在 德国和其他 欧 洲度假 胜 地 成 为了滑 雪 裤 的代 名词。 创立于1953年的传 统品牌 Sportalm从其 奥 地 利根源中 汲取灵 感，以实用功 能为核心，打 造 值得 信 赖的 滑 雪装 备。2000年 前后，该品牌 开始涉足成 衣领域，推出了一 个受 运 动服 启发 的时装系列，所有 高 科 技面 料均产自本土，同时 严格 秉 承奥 地 利制造 的 标准。现 在，该品牌 的 粉 丝们 可以用Sportalm系列作品 打造 一整 个 当 季 衣 橱，从 连 衣 裙到牛 仔裤 再到瑜伽 服 一应俱 全。 对 于那 些 希望 给自己的装 备和配件升 级 的

人而 言，Atomic和 Fischer等 传 统 大 牌 是 他们 经 久不 变的宠 儿。Atomic的系列作品在设 计 时 格 外注 重安 全 性能，其中包括护目镜 和头 盔 等 护 具；而 Fischer则充分 利用该品牌 在 技 术方面的 卓越优势来改良 产品，针对 雪道 外滑 雪和竞 速 滑 雪等不同风 格 的 滑 雪 活 动 设 计服 装。无论 您 偏好如 何，总能找到合 适 的Fischer鞋 履、背包 和 滑 雪 板。 在 过去的几十 年中，滑 雪服 越 来越受 到时 尚品牌 的青 睐，从高山之巅 来到了大街小 巷。 从 Fendi和 Gucci到 相对平 价 的高街 零售店，许 多品牌 都开始 挖 掘 从 外形到用途与冬天 息息 相 关的服 装。Moncler、Colmar和 Bogner等备 受 信 赖的品牌 就 屹 立于 这一 趋 势的最前 沿，它们 精 通 融 合风 格与功 能的美妙艺 术，打造真正 独 树 一 帜而方便实用的穿 搭。一季又一季 过去，运 动 服 极有 可能再进一 步，成 为人们 的日常之 选。 精明的顾客现 在 就可以开始入手这 些服 装，为 一 个 经 久不朽的多功 能衣 橱 奠定 基 础 — — 毕 竟，这可是为抵 抗 最 恶劣的自然 环 境而设 计 的 服 装。

48: WHEN YOU SHOP THE WORLD, SHOP TAX FREE 畅购全球，尊享退税 当您 在 全 球 顶 级 购物区中的30多万家商店消费 时，环 球 蓝联购物 退 税 服 务（Global Blue Tax Free Shopping）为 您节省购物 开 销。每 年大 约 有两千六百多万名游 客 享用环 球 蓝联（Global Blue）的购物 退 税 服 务，何不加入他们 的行列？ 您只需 在 购物时留意 环 球 蓝联（Global Blue）的 蓝 星标 志，或 直 接问询商家是 否提 供环 球 蓝联 (Global Blue）退 税 服 务，然 后 遵 循以下简单 的 退 税流 程即 可： 1. 购物 消费 无论 您 在哪里 购物，请向商家索要 环 球 蓝联 退 税 表格（Global Blue Tax Free Form)，并 保存 好 购物票 据。 2. 申领退 税 在 您 返 程离境前，请 前往 海 关柜台，出示 退 税 表格和 相关票 据，获 取海 关印章，然 后再到环 球 蓝联 的退 税 点领 取 退 税 款。 联 系方 式： taxfree@ globalblue. com +421 232 111 111 最低消费75. 01欧 元即 可申请 退 税，能 够 节省高 globalblue.cn

达15%的商品购买 价。 请注 意：您 收 到的退 税 款 是 增 值 税减去环 球 蓝 联 的手 续费。 如果您 选 择 现 金 退 税，部 分机 场 还 将以 退 税申 请 表为单位收取 现 金 退 税手 续费。

Scan the QR code to subscribe to Global Blue’s official WeChat services. Receive the latest shopping and tax refund information. Track and manage your refund, and get online customer service and other tax refund services.

扫描二维码，订阅环球蓝联官方微信。 接收最新的购物和退税信息。 追踪和管理您的退税，获取在线客服 及其他退税服务。

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РУССКИЙ ПЕРЕВОД 26: STYLE ON THE SLOPES СТИЛЬНЫЕ КАНИКУЛЫ

Модные дизайнеры решили взяться за спортивную одежду с экстремальными характеристиками. Сара Ли Баннерман рассказывает о брендах, на которые можно положиться в горных условиях В Австрии расположены одни из самых лучших горнолыжных курортов мира, притягивающих любителей зимних видов спорта живописными склонами и шумными апре-ски. На многих фешенебельных курортах горные склоны превращаются в заснеженные подиумы, и независимо от вашего любимого увлечения, будь то горные лыжи или сноуборд, зимний отдых – это идеальная возможность эффектно продемонстрировать свой стиль. Бум индустрии спортивной одежды, которая уже стала привычной частью нашего повседневного гардероба, – одно из самых значительных событий современной моды. Для нынешнего потребителя практичность одежды, ее прочность и функциональность приобретают все большую важность, а при выборе горнолыжной экипировки ключевое значение имеет стильный дизайн. Чтобы добиться гармонии между стильной эстетикой и практичностью, в этом сезоне дизайнеры сделали акцент на спортивных коллекциях с высокотехнологичными тканями, удобными деталями и простым силуэтом. Итальянский бренд Colmar, основанный в 1923 году, завоевал популярность благодаря коллекциям функциональной и вместе с тем стильной одежды. Инновационные технологии, предложенные дизайнерами бренда, позволили завоевать высокое доверие спортивного сообщества, и в 1952 году Colmar был выбран экипировщиком олимпийской сборной Италии по лыжным гонкам. Colmar – одна из немногих компаний, чьи коллекции имеют спортивную направленность. «С момента выпуска первых моделей горнолыжной и аутдор-одежды мы уделяем первоочередное внимание функциональности и практичности, – говорит Сверху: Moncler осень-зима 2018/19

генеральный директор Джулио Коломбо. – Каждый год появляются новые технологии и новые ткани, и мы охотно используем их для совершенствования наших коллекций». Эстетическая составляющая, по мнению Коломбо, не менее важна. «Одежда для активного отдыха должна нам нравится, – говорит он. – Мода не перестает искать вдохновение в различных видах спорта, и, как следствие, спортивная одежда стала неотъемлемой частью современного гардероба. Благодаря своей универсальности и прочным материалам, она вышла далеко за рамки спортзалов и тренировок и нашла применение

53

в повседневной жизни». Находить идеальный баланс между формой и функцией отлично получается у французского бренда Moncler, основанного в альпийской деревушке Монестье-деКлермон в начале 1950-х годов. Moncler смог быстро завоевать популярность как у городских жителей, так и профессиональных лыжников. «Классические модели Moncler пользуются большим спросом, поскольку покупатели уверены в качестве, комфорте и стиле, – говорит Челси Пауэр, старший байер премиальной платформы Matchesfashion.com.

– Это хорошо известный, культовый бренд высокотехнологичной спортивной одежды, который ценят в том числе и за стильную эстетику. Bogner также всегда отличался креативным подходом. Подобные марки позволяют людям в полной мере проявить свою идентичность на горнолыжной трассе». Немецкий модный бренд Bogner, предлагающий роскошные образы в городском стиле, имеет ряд суббрендов и диффузных линий, включающих уличную одежду, одежду для активного отдыха и зимних видов спорта. Бренд был создан в 1932 году, и умело сочетает в своих коллекциях изысканный стиль и высокую функциональность. Бренд настолько популярен, что его имя стало нарицательным и теперь ассоциируется с лыжными брюками в Германии и ряде других европейских стран. Всемирно известный спортивный бренд Sportalm, основанный в 1953 году, ищет вдохновение для своих горнолыжных коллекций в австрийских традициях. В начале 2000-х годов компания расширила ассортимент, представив линию прет-а-порте в добавок к сугубо спортивной серии. Все материалы компания закупает у местных поставщиков и шьет вещи исключительно в Австрии. Поклонники бренда имеют возможность составить из коллекций Sportalm целый гардероб, начиная от вечерних платьев и джинсов и заканчивая трикотажем для йоги. Если вы хотите обновить свое горнолыжные снаряжение или аксессуары, то это всегда можно сделать в магазинах таких брендов, как Atomic и Fischer, которые вот уже который год остаются фаворитами многих спортсменов. Коллекции Atomic создаются globalblue.ru

с учетом самых последних требований безопасности и включают защитные маски и шлемы. Компания Fischer делает акцент на современные технологии и предлагает экипировку для различных стилей езды, от гонок до катания вне традиционных трасс. Независимо от ваших предпочтений, в Fischer всегда найдутся подходящие ботинки, рюкзаки и лыжи. За последние несколько десятилетий лыжная одежда не выходит из поля зрения модных дизайнеров, от Fendi и Gucci до более доступных streetwear брендов, которые адаптируют ее для городских условий. Moncler, Colmar и Bogner лидируют в этом тренде, предлагая оригинальные урбанистические образы, сочетающие практичность и утонченный стиль. С каждым новым сезоном элементы спортивной одежды все глубже проникают в повседневную жизнь, поэтому сейчас, возможно, самое время сделать покупку, которая ляжет в основу стильного и универсального гардероба. В конце концов это не просто модные вещи, но надежная одежда, которая способна защитить от суровых погодных условий.

48: WHEN YOU SHOP THE WORLD, SHOP TAX FREE СОВЕРШАЯ ПОКУПКИ ПО ВСЕМУ МИРУ, СОВЕРШАЙТЕ ИХ С TAX FREE Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках в более чем 300 000 магазинах, расположенных в самых лучших шоппинг районах мира. Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

1. В магазине Где бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки.

‫‪54‬‬

‫‪2. При выезде‬‬ ‫‪Возвращаясь домой, в пункте отправления,‬‬ ‫‪пройдите к таможне для того, чтобы заверить‬‬ ‫‪ваши чеки для получения возврата в одном из‬‬ ‫‪наших офисов.‬‬ ‫‪Контакты:‬‬ ‫‪taxfree@globalblue.com‬‬ ‫‪+421 232 111 111‬‬ ‫‪Потратьте минимум 75.01 и сэкономьте до‬‬ ‫‪15% на стоимости покупок. Пожалуйста,‬‬ ‫‪примите к сведению, что конечная сумма‬‬ ‫‪возврата составит сумму налога (НДС) минус‬‬ ‫‪административная комиссия. В некоторых‬‬ ‫‪аэропортах при возврате наличными взимается‬‬ ‫‪комиссия за каждую Tax Free форму.‬‬

‫‪WHEN YOU SHOP THE‬‬ ‫‪WORLD, SHOP TAX FREE :48‬‬

‫عندما تتس ّوق حول العامل‪،‬‬ ‫تس ّوق من دون دفع الرضيبة‬

‫تقدّم لك غلوبل بلو ‪ Global Blue‬خدمة التس ّوق من دون دفع‬ ‫الرضيبة ‪ Tax Free‬لتدّخر املال لدى تس ّوقك يف أكرث من ‪300,000‬‬

‫متجر يف أبرز مناطق التس ّوق حول العامل‪.‬‬ ‫فل َم ال تنض ّم إل الـ ‪ 26‬مليون مسافر الذين يتس ّوقون من دون دفع‬ ‫كل سنة؟ ما عليك إال‬ ‫الرضيبة من خلل غلوبل بلو ‪ّ Global Blue‬‬ ‫أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلو ‪Global Blue‬‬ ‫وتتبع خطواتنا السهلة‪.‬‬ ‫‪ .1‬تس ّوق‬ ‫الخا–‬ ‫أينام تس ّوقت‪ ،‬أطلب الحصول عىل طلب اسرتداد الرضيبة ّ‬ ‫بغلوبل بلو ‪ Global Blue‬وتذكّر أن تحتفظ باإليصاالت‪.‬‬ ‫‪ .2‬أطلب‬ ‫يف طريق العودة إل وطنك‪ ،‬أقصد مكتب الجامر” عند نقطة املغادرة‬ ‫لتتم املصادقة عىل إيصاالتك قبل قبض االسرتداد من أحد مكاتب‬ ‫الخاصة بنا‪.‬‬ ‫االسرتداد ّ‬ ‫للت ّصال‪:‬‬

‫‪taxfree@globalblue.com‬‬ ‫‪+421 232 111 111‬‬ ‫أنفق ح ّدا ً أدىن قدره ‪ €75.01‬وادّخر حتّى ‪ 15%‬من مثن مشرتياتك‪.‬‬

‫يشمل مبلغ االسرتداد النهايئ الذي ستحصل عليه مجموع الرضيبة عىل‬ ‫القيمة املضافة ناقص رسم إداري‪ .‬يف بعض املطارات‪ ،‬يُفرض رسم خدمة‬ ‫نقدي عىل كل طلب اسرتداد رضيبة يف حال رغبت بالحصول عىل‬ ‫اسرتداد فوري نقدي‪.‬‬

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‫ترجمة باللغة العرب ّية‬

‫‪STYLE ON THE SLOPES :26‬‬

‫تألّق عىل املنحدرات‬

‫مص ّممو املالبس الفاخرة ينقلون خربتهم إىل مالبس‬ ‫األداء ومعدّات التزلّج‪ .‬تسلّط ‪Sarah Leigh‬‬ ‫‪ Bannerman‬الضوء عىل العالمات التجاريّة املناسبة‬ ‫للجبال هذا املوسم‬ ‫تض ّم النمسا بعض أرقى منتجعات التزلّج يف العامل وتشتهر بدروبها‬ ‫الخلبة وبأنشطة ما بعد التزلّج املصحوبة بالنبيذ الساخن‪.‬‬ ‫الجبليّة ّ‬ ‫حالها حال الكثري من وجهات التزلّج العامليّة‪ ،‬حيث غالباً ما تتح ّول هذه‬ ‫بغض النظر إن كنت متزلّجاً‬ ‫منصأت عرض أزياء شتويّة‪ّ .‬‬ ‫املنحدرات إل ّ‬ ‫محرتفاً أم تفضّ ل التزلّج اللّوحي‪ ،‬ميكنك أن تظهر أسلوبك من خلل‬ ‫ملبس هذه الرياضات الجبليّة املستوحاة من الـ ‪.streetwear‬‬ ‫من أبرز التط ّورات يف موضة القرن الواحد والعرشين‪ ،‬رواج‬ ‫امللبس الرياضيّة وتخطّيها حدود التمرين لتصبح جزءا ً من ملبسنا‬ ‫اليوميّة‪ .‬يهت ّم الزبون العرصي أكرث فأكرث بعنرصي العمليّة واألداء وقد‬ ‫أصبح التصميم الجميل من األولويّات لدى رشاء ملبس أداء أو معدّات‬ ‫تزلّج‪ .‬لذا ال عجب أن يركّز املص ّممون يف ملبس التزلّج عىل األنسجة‬ ‫القصات املصقولة للجمع بني العمليّة‬ ‫التقنيّة والتفاصيل الذكيّة و ّ‬ ‫والتألّق‪.‬‬ ‫كانت ‪ Colmar‬من العلمات التجاريّة األول التي اشتهرت‬ ‫باألزياء العمليّة لدى إطلقها يف إيطاليا سنة ‪ 1923‬وبفضل مقاربتها‬ ‫الرائدة إل األداء‪ ،‬ت ّم اختيارها لتصميم ملبس املنتخب اإليطايل األوملبي‬ ‫للتزلّج‪ .‬وما زالت من العلمات القليلة ج ّدا ً التي تركّز مجموعاتها عىل‬ ‫ٍ‬ ‫أسايس‪ .‬يقول املدير التنفيذي ‪:Giulio Colombo‬‬ ‫بشكل‬ ‫الرياضة‬ ‫ّ‬ ‫“عنرص العمليّة راسخ يف عملنا وذلك منذ ابتكار أول تصاميم املزالج‬ ‫وملبس األداء لدينا‪ ،‬وما زال الكثري منها مطلوباً حتّى اليوم‪ .‬ومع تط ّور‬ ‫كل موسم‪ ،‬نحرص عىل اعتامد ما هو جديد لتعزيز‬ ‫تكنولوجيا األنسجة ّ‬ ‫امللبس التي نصنعها‪”.‬‬ ‫يدر” ‪ Colombo‬الحاجة إل التألّق‪ ،‬فيقول‪“ :‬يف ما يتعلّق‬ ‫أسايس‪ .‬تتأ“ ّر املوضة بالرياضة‬ ‫بامللبس الرياضيّة‪ ،‬املظهر الجميل رش ٌط ّ‬ ‫إل ح ّد كبري فتستحيل امللبس الرياضيّة جزءا ً ال يتج ّزأ من مجموعة‬ ‫ملبسنا اليوم‪ .‬ونظرا ً لتعدّد استخداماتها‪ ،‬مل تعد تُلبس ملامرسة الرياضة‬ ‫فحسب‪ ،‬بل يف حاالت كثرية أخرى أيضاً‪ .‬ناهيك عن متانة األقمشة‬ ‫ودميومة هذه القطع‪”.‬‬ ‫تربع ‪ Moncler‬أيضاً يف إرساء التوازن بني الشكل والوظيفة‪.‬‬ ‫تأسست يف أوائل الخمسينات يف قرية ‪Monestier-de-‬‬ ‫ّ‬ ‫‪ Clermont‬يف الجبال الفرنسيّة وقد القت استحسان سكّان‬ ‫املدن واملتزلّجني املحرتفني عىل ح ّد سواء‪ .‬عىل ح ّد قول ‪Chelsea‬‬ ‫‪ ،Power‬مسؤولة الرشاء يف موقع التجارة اإللكرتونيّة الفاخر‬ ‫‪“ :Matchesfashion.com‬مبيع تصاميم ‪ Moncler‬الكلسيكيّة‬ ‫جيّد ج ّدا ً لدينا‪ ،‬إذ يختارها زبائننا ملا تؤ ّمنه هذه العلمة من جودة‬ ‫عالية ومقاسات دقيقة ودفء وأسلوب جميل‪ .‬إنّها علمة عريقة ذات‬ ‫مصداقيّة عالية عىل املستويني التقني والجاميل‪ .‬تجدر اإلشارة إل‬ ‫أنّه لطاملا ابتكرت ‪ Bogner‬أيضاً قطعاً ملفتة لألنظار‪ .‬بالتايل‪ ،‬تتيح‬ ‫ففي األعىل (من اليسار)‪Sportlam :‬؛ ‪ ،Bogner‬كلهام خريف‪/‬شتاء ‪2019/2020‬‬

‫هذه العلمات لألشخاص فرص ًة للتعبري عن ذوقهم يف األزياء عىل‬ ‫املنحدرات‪”.‬‬ ‫تتّسم علمة األزياء األملانيّة ‪ Bogner‬بأسلوب جاميل مدين فاخر‬ ‫مختصة بامللبس الخارجيّة والرياضيّة‬ ‫وتض ّم علمات وخطوطاً “انويّة ّ‬ ‫تأسست سنة ‪ 1932‬وبرعت مذّا” يف الدمج بني‬ ‫وملبس التزلّج‪ّ .‬‬ ‫املوضة والعمليّة‪ .‬تحظى بشهرة كربى‪ ،‬حتّى أ ّن كلمة ‪Bogners‬‬ ‫تستخدم يف أملانيا ودول أوروبيّة أخرى للداللة عىل رسوال التزلّج‪.‬‬ ‫انطلقت علمة ‪ Sportalm‬العريقة سنة ‪ 1953‬وتلجأ إل‬ ‫جذورها النمساويّة لتبتكر ملبس تزلّج ممتازة جديرة بالثقة وعمليّة‪.‬‬ ‫التوسع إل مجال امللبس الجاهزة يف أوائل األلفيّة الجديدة من‬ ‫بدأت ّ‬ ‫خلل إطلق خ ّط مستوحى من امللبس الرياضيّة باستخدام أنسجة‬ ‫تقنيّة محليّة وبالتايل املحافظة عىل معايري “صنع يف النمسا”‪ .‬واآلن بات‬ ‫بإمكان محبّي العلمة رشاء ملبس لكافّة املواسم من ‪،Sportalm‬‬ ‫من فساتني وجينز إل ملبس اليوغا‪.‬‬ ‫أ ّما الراغبون بإغناء مجموعة املعدّات واألكسسوارات التي‬ ‫يتمتّعون بها‪ ،‬فيلجأون إل العلمات العريقة مثل ‪ Atomic‬و‬ ‫‪ُ .Fischer‬ص ّممت مجموعات ‪ Atomic‬بالرتكيز عىل عنرص السلمة‬ ‫وتشمل ملبس وقائيّة مثل القفازات والطاسات‪ ،‬يف حني تعتمد‬ ‫لتحسن منتجاتها‬ ‫‪ Fischer‬عىل خربتها الواسعة يف مجال التكنولوجيا ّ‬ ‫وتص ّمم قطعاً ألساليب تزلّج مختلفة‪ ،‬مبا يف ذلك التزلّج خارج املدرج‬ ‫والتزلّج املتع ّرج‪ .‬مهام كان ذوقك‪ ،‬ال ب ّد أن تجد لدى ‪ Fischer‬ما‬ ‫يلفت انتباهك من جزمات أو حقائب أو مزالج‪.‬‬ ‫يف السنوات العرش األخرية‪ ،‬راجت ملبس التزلّج أكرث فأكرث من‬ ‫خلل علمات تجاريّة واعية للموضة‪ ،‬نقلتها من املنحدرات إل الشارع‪.‬‬ ‫الواضح أ ّن علمات تجاريّة مثل ‪ Fendi‬و‪ Gucci‬وأخرى أقل فخامةً‪،‬‬ ‫تسلّط الضوء عىل امللبس الجميلة التي تفي بالغرض يف فصل الشتاء‪.‬‬ ‫لذا ميكن القول إ ّن ‪ Moncler‬و‪ Colmar‬و‪ Bogner‬هي من‬ ‫العلمات التي تتصدّر هذه املقاربة وقد برعت هذه األسامء املو“وقة‬ ‫حق‪ .‬من‬ ‫يف دمج التألّق بالوظيفة البتكار إطلالت عمليّة وفريدة عن ّ‬ ‫املر ّجح ج ّدا ً أن تتغلغل امللبس الرياضيّة أكرث فأكرث يف حياتنا اليوميّة‬ ‫كل موسم لذا األحرى بالزبائن الحذرين أن يشرتوا هذه القطع اآلن‬ ‫ّ‬ ‫لتشكّل أساس مجموعة ملبس متعدّدة االستخدام ودامئة التألّق – يف‬ ‫نهاية املطاف‪ ،‬إنّها موضة مص ّممة لتح ّمل أقىس الظروف‪.‬‬

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SO U V E N I R

Natural Beauty

Established in 1886, Saint Charles Apotheke is one of the oldest apothecaries in Vienna.

Its famous store on Gumpendorfer Strasse opened at the beginning of the 20th century and was rebranded in 2006. Today it is home to some of the most natural, elegant and timeless beauty products in the city. Using only organic ingredients, Saint Charles Apotheke offers a wide range of aromatherapy oils and skincare, presented in chic minimalist packaging that would suit any stylish bathroom. Key products include hair and body wash, natural hand Save up to 15% by shopping tax free, see page 48

soap and the pictured travel-sized waterless handwash. Developed in collaboration with Austrian perfumer Lederhaas, the fresh natural scents are certain to delight, whether you’re at home or away. lt Saint Charles Apotheke hair and body soap, 500ml, €32.80, hand soap, 500ml, €32.80, and handwash spray, 20ml, €8.80, Saint Charles Apotheke, Gumpendorfer Strasse 30, 1060 Vienna, +43 (0)1 586 1363, saint-charles.eu FOR MAP GO TO PAGE 36

B D I M EN S I O N CO L L EC T I O N Available in all Bucherer stores and on bucherer.com Wien – Kärntner Straße 2