NEWSPACK
Leading tissue brand boxes splashed with artisanal charm and elegance in highly creative packaging makeover For millions of Canadians feeling haplessly boxed in due to continuing COVID-19-related lockdowns forcing them to stay at home, a new Scotties tissue brand from Kruger Products LP may just be perfect way to spruce up their home decor while waiting for our normal lives to return. Produced at Kruger’s tissue converting
facilities in Gatineau, Que., and New Westminster, B.C., the new Scotties House & Home Designer Series tissues feature the company’s signature Scotties Original Tissues packed in elegant new boxes—as well as in multi-pack bundles of six, nine, 12 or 18 cartons—spruced up with charming new graphics created by one of Canada’s premiere home decorating studios House & Home. Comprising eight aesthetically striking designs developed by House & Home’s founder and chief designer Linda Reeves, the new collection offers enough choice and mix-and-match variety to decorate virtually every room in the house. “Our designs reflect the palette and patterns that we feel look fresh and on-trend for the way we decorate today,” says Reeves.
“Each of our designs are sophisticated enough to allow these boxes to leave the bathroom and live in different rooms throughout our homes.” As Reeves explains, the new varied-color designs include: • Graphic Modern. A graphite background and cream lines present a bold, contemporary accent that will work in the most stylish spaces. • Cross Stitch. Simple yet sophisticated, Cross Stitch gets its global vibe from its mustard and cream combo—a motif inspired by artisanal crafts. • Country Blue. Enduring and charming, this tissue box will be a favorite for anyone who wants to bring home a hint of country. • Charming. A brocade-like pattern in rosy pink on crisp white, this tissue box is a classic choice for most rooms in the house. • Pin Stripe. A sage-colored background is complemented by clean white pin-stripes to create a versatile design that is crisp and tailored. • Sketch. A leaf motif drawn in fine lines on a white background makes this tissue box clean, refined and elegant. • Water-color. This mod botanical design plays on the beauty of flora and the artistic charm of a painting. • Moody Mauve. Reminiscent of block print tiles, this combo of a calming colour and an intricate pattern feels like modern charm. “These brilliant designs from House & Home are not your ordinary tissue boxes,” says Kruger Products chief marketing officer Susan Irving.
“As Canada’s Number One tissue, Scotties are soft and strong, and now they’re also more beautiful and stylish than ever. “You can depend on Scotties both for the tissues you love,” Irving adds, “but also to add design in an instant with tissue boxes perfect for every room in your home.” Adds Reeves: “I was thrilled to be asked to design a new line of Scotties tissue boxes because they are a staple that we all need throughout our homes. “They provide a great opportunity to add a pop of color and style to an otherwise blank space,” she says. “They can bring a colorful hue to a plain bookcase, liven up a kitchen back-splash, or bring a hint of unexpected style to a front-hall table. “Our patterns were created with design-conscious consumers in mind,” Reeves explains. “The modernist will love the graphic black and the delicate white tissue boxes, while the lovers of color will appreciate the country blue, soft coral, mauve and muted sage greens used in multiple patterns. “All our colors are on-trend for the way we decorate today,” Reeves relates. “We used our favorite paint brands as reference points and considered the most popular shades our followers love to use on their walls, cabinets and counters, including natural woods that are so popular for built-ins and furniture.” 6 CPK_Plan Automation_JanFeb22_CSA.indd 1
2022-01-26 10:35 AM
CANADIANPACKAGING · January/February 2022
