Giulio Beltramo Portfolio

LuxDeco Lookbook Campaigns

In July 2022 I worked collaboratively with the Chief Creative Officer & Editor on the creation of the Lookbook campaigns, an interactive format for blending editorial content with commercial product placement. Since launching this new format we have released 8 projects (The Heritage Lookbook, The Outdoor Lookbook 2022 & 2023, The Minimalism Lookbook, The Biophilic Lookbook, The Modern Country The Christmas Lookbook) all of which I have project managed. A campaign performance highlight is that 25.45% of all products sold since October 2022 featured one of these marketing-led campaigns

In the world of influencer and ambassador commerce, coupled with the growing prevalence of social media in conversion, I created a format to blend both affiliate marketing, editorial video content and interactive shopping. This campaign was directed, produced and project managed by me and entailed 3-full scale video shoots, photography, editorial articles, CRM and ad campaigns as well as an on-site new page build optimised for both UX and conversion. Since it’s launch users who visit this page have a 31.6% higher engagement rate. From a media perspective we have reached over 25k people per week and acquired over 500 new followers per week from our campaign.

MANAGEMENT

LuxDeco X Camila Carril

LuxDeco X Natalia Miyar

In the world of influencer and ambassador commerce, coupled with the growing prevalence of social media in conversion, I created a format to blend both affiliate marketing, editorial video content and interactive shopping. This campaign was directed, produced and project managed by me and entailed 3-full scale video shoots, photography, editorial articles, CRM and ad campaigns as well as an on-site new page build optimised for both UX and conversion. This campaign is unique in our approach to collaborating with an industry Tastemaker. This is aimed to bolster LuxDeco’s B2B profile as well as our associative brand equity.

PROJECT MANAGEMENT

MANAGEMENT

Lone Design Club 2021 Spring Summer Campaign

2021, Editorial Campaign

Photography - Eva Schwank

Art/Creative Direction - Holly Macnaghten

Producer - Giulio Beltramo

Makeup: Natalie Stokes

Hair: Maria Kovacs-Riccoy

Lone Design Club 2021 Winter Campaign

2021, Editorial Campaign

Photography - Adam Fussell

Art/Creative Direction - Holly Macnaghten

Producer - Giulio Beltramo

Makeup: Ester Perrucci

Hair: Brendon O’Sullivan

Lone Design Club 2021 Autumn Campaign

2020, Editorial Campaign

Photography - Adam Fussell

Art/Creative Direction - Holly Macnaghten

Producer - Giulio Beltramo

Makeup: Ester Perrucci

Hair: Justine Collins

Lone Design Club 2021 Summer Campaign

2020, Editorial Campaign

Photography - Adam Fussell

Art/Creative Direction - Holly Macnaghten

Producer - Giulio Beltramo

LuxDeco Editorial Magazine Shoot

2021, Editorial Campaign

Photography - Nicky Hamilton

Art/Creative Direction - Giulio Beltramo & Jade Bloomfield

Producer - Giulio Beltramo & Jade Bloomfield

LuxDeco ‘The Favourites Collection Shoot

2021, Editorial Campaign

Photography - Nicky Hamilton

Art/Creative Direction & Styling - Giulio Beltramo & Jade Bloomfield

Producer - Leah Heckstall-Smith

LuxDeco Modern Country Lookbook Shoot

2023, Editorial Campaign

Photography - Julian Abrams

Art/Creative Direction - LuxDeco Studio

Producer - Giulio Beltramo, Joanne Quinn & Jade Bloomfield

LuxDeco Christmas Lookbook Shoot 2022, Editorial Campaign

Photography - Julian Abrams

Art/Creative Direction - LuxDeco Studio

Producer - Giulio Beltramo, Joanne Quinn & Jade Bloomfield

LAURA HAMMETT HOW TO SERIES

2021-2022 How To Video

Director, Editor - Giulio Beltramo for LuxDeco

A total of 4 video campaigns went live.

(Coffee Table Styling, Shelf Styling, Bedroom Styling, Sofa Styling)

LUXDECO X CENTREPOINT CAMPAIGN

2021, Marketing Campaign

Director, Editor - Giulio Beltramo for LuxDeco

LUXDECO X CAMILA CARRIL

2023, Editorial & Marketing Campaign

Director, Co- Editor, Producer - Giulio Beltramo for LuxDeco

LUXDECO X NATALIA MIYAR

2023, Editorial & Marketing Campaign

Director, Co- Editor, Producer - Giulio Beltramo for LuxDeco

LUXDECO RECENT AD CAMPAIGNS

Concept, Direction, Editor - Giulio Beltramo for LuxDeco

WEARING DOWN MY SOUL

2021, Official Music Video

Dir, prod, edit, sound & styling - Giulio Beltramo Cinematorgrphy - Alice Keyser

HEARTBREAK I’VE BECOME

2019, Official Music Video

Dir, prod, edit, sound & styling - Giulio Beltramo Cinematorgrphy - Claudia Beltramo

Awards/Nominations:

Official Selection and 3 Nominations at Bokeh International Fashion Film Festival (2019), Best Music, Art Direction & Emerging Talent

PLAY THIS GAME

2019, Official Music Video

Director, Prod, Editor, Style & Art Direction - Giulio Beltramo

Co-Producers - Isabella Martinez

DOP - Liam Van Rooyen

AD - Stuart Young and Isabella Martinez

Make-up - Caitlyn Nicholson

NO CONTROL

2022, Official Music Video

Director, Prod, Editor, Style & Art Direction - Giulio Beltramo

Co-Producers - Matther Sive

DOP - Kuroudo Claude Ando

Choreography - Skylar Zhao

Line Producer - Kean Cao

Makeup Artist - Jo Theron

First Assistant Camera - Sun Lim Xue Yang

ANTHEM - A STUDY OF NATIONHOOD

2019, Documentary - Short

Director - Priya Patel

Producer - Giulio Beltramo

Awards & Nominations

Official Selection and Nomination at the South African Film and Television Awards (2020) Best Student film

Editor

LDC LONDON FEBRUARY FASHION WEEK FILM 2021, AW//2021

Producer - Giulio Beltramo, Lone Design Club

Awards/Nominations:

Official Selection China Digital Fashion Week 2021

LDC X MIIN BEAUTY LAUNCH

2020, Beauty Tutorial

Director, Prod, Editor, Style & Art Direction - Giulio Beltramo, Lone Design Club

‘TAKE BLACK FRIDAY BACK’ CAMPAIGN 2020, Noveber Marketing Short

Director, Prod, Editor, Style & Art Direction - Giulio Beltramo, Lone Design Club

The Whole Half Story

The Whole Half Story

(EP) 2021

Giulio Beltramo

Wearing Down My Soul

Wearing Down My Soul

(Single) 2020

Giulio Beltramo

Play This Game

Play This Game

(Single) 2019

Giulio Beltramo

MUSIC

Heartbreak I’ve Become (Single) 2019

Giulio Beltramo

What A Mess

What A Mess (Single) 2018

Giulio Beltramo

Upside Down Inside Out

Upsdie Down Inside Out (Album) 2017

Giulio Beltramo

No Control (Single) 2022

Giulio Beltramo

MUSIC