Giulio Beltramo Portfolio

LuxDeco Lookbook Campaigns

In July 2022 I worked collaboratively with the Chief Creative Officer & Editor on the creation of the Lookbook campaigns, an interactive format for blending editorial content with commercial product placement. Since launching this new format we have released 8 projects (The Heritage Lookbook, The Outdoor Lookbook 2022 & 2023, The Minimalism Lookbook, The Biophilic Lookbook, The Modern Country The Christmas Lookbook) all of which I have project managed. A campaign performance highlight is that 25.45% of all products sold since October 2022 featured one of these marketing-led campaigns

In the world of influencer and ambassador commerce, coupled with the growing prevalence of social media in conversion, I created a format to blend both affiliate marketing, editorial video content and interactive shopping. This campaign was directed, produced and project managed by me and entailed 3-full scale video shoots, photography, editorial articles, CRM and ad campaigns as well as an on-site new page build optimised for both UX and conversion. Since it’s launch users who visit this page have a 31.6% higher engagement rate. From a media perspective we have reched over 25k people per week and acquired over 500 new followers per week from our campaign.