PROJECT MANAGEMENT

LuxDeco X Natalia Miyar

In the world of influencer and ambassador commerce, coupled with the growing prevalence of social media in conversion, I created a format to blend both affiliate marketing, editorial video content and interactive shopping. This campaign was directed, produced and project managed by me and entailed 3-full scale video shoots, photography, editorial articles, CRM and ad campaigns as well as an on-site new page build optimised for both UX and conversion. This campaign is unique in our approach to collaborating with an industry Tastemaker. This is aimed to bolster LuxDeco’s B2B profile as well as our associative brand equity.