ABC-B18: Social Media for Business Use

ABC - B18 Leopoldo 02A - 2021

University of the Potomac English Immersion Lab Syllabus Course Number: ABC - B18 Course Title: Social Media for Business Use Credits: 32 Clock Hours Instructor Name: Professor Geraldine Leopoldo, M.A. Instructor Email Address: geraldine.leopoldo@potomac.edu Instructor Phone Number: (312) 956-9489 voice/text Mondays - Thursdays 8 am or by appointment Office Hours: Campus: Chicago Loop - ONLINE Term / Dates: Term 08A: 1/4/21 - 2/28/21 Class Day / Time: Tuesdays, 8:40 am - 12:40 pm Course Description:​ The objective of this English Immersion Lab is to provide an overview of Social Media and its use for business. Students will learn how to effectively use various tools for creating an effective social media marketing campaign. Students will understand different audiences for research and the importance of sources other than the . An overarching goal is to obtain a clear perspective with the process of digital PR and marketing so students can begin to appreciate its true value to consumers, to managers, and to other corporate stakeholders. Students will be equipped with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business goals.

Course Outcomes: By the end of the workshop students will be able to: ● Demonstrate an understanding of the principles of social media for business use ● Develop skills in using the predominant social media tools currently available for business/marketing communication ● Develop vocabulary related to business and social media ● Develop and Implement a social media plan Methods of Instruction: A variety of instructional techniques will be used in this course including lectures, discussions, and activities. The instructor will lead discussions of course theory and may include other assigned readings, case studies, team exercises, and group or individual projects.

Academic Policies and Procedures: All academic and non-academic policies and procedures are available in the ​University of the Potomac course catalog​. For information on attendance, academic integrity, plagiarism, copyright infringement, or any other academic and non-academic policies or procedures, please refer to the University catalog.

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ABC - B18 Leopoldo 02A - 2021

Online Attendance Requirement Students are expected to arrive at each class session on time and to stay for the entire duration of class. Students who miss more than 30 minutes of class due to coming in late, leaving early, or taking unscheduled breaks will be marked absent.

Full-time program of study in the ESL program consists of 18 hours per week: 8 hours of Lecture (Listening & Speaking, Reading or Writing), 6 hours of Grammar, and 4 hours of Professional Tracks Workshops (Academic English, Business, Computer Technology, Hospitality & Tourism, and Healthcare & Medicine). International Students are required to attend 18 hours each week in order to maintain their status.

Students must maintain a minimum of 80% attendance in order to satisfy Satisfactory Academic Progress requirements​.​ Students who do not meet a minimum of 80% attendance requirement will receive an F grade for the course.

Students are required to attend an 1.5 hour lecture class on Google Meet and there are also two attendance windows each week of a session to perform on MOODLE. ● ●

First – midnight Sunday through midnight Wednesday, and Second – midnight Wednesday through midnight Sunday

Participation in any one of the course activities during each attendance window will be considered as attendance.

Please contact your faculty directly for specifics on participation expectations. For additional information on ​Attendance ​please see The University’s Academic Catalog.

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ABC - B18 Leopoldo 02A - 2021

Final Grading Elements: Participation, Discussions, Assessments, Quizzes & Assignments Module 1 Module 2 Module 3 Module 4 - Midterm Module 5 Module 6 Module 7 Module 8 - Final Exam Total

Total Points 100 100 100 200 100 100 100 200 1,000

% Points 10% 10% 10% 20% 10% 10% 10% 20% 100%

Grading Scale: Letter

Quality

Percentage

A

4.00

90% - 100%

B

3.00

80 % - 89%

C

2.00

70% - 79%

D

1.00

60% - 69%

F

0.00

0% - 59%

The passing grade for this course is D or better.

Assignments and assessments include written or verbal assessments, participation in class discussions, quizzes, projects, or journal entries. Overall course participation percentage will be calculated, for attendance, group projects, and class participation.Grades and attendance records are available for students to view under “Academic History” on the Student Portal.

Makeup Assignments Students may be allowed to make up missed assignments at instructor’s discretion with exception of midterm and final exams. Students who miss a midterm or a final exam due to a medical emergency must submit a doctor’s note for approval by the Academic Dean. If approved, the instructor will submit a request for testing to the Academic Affairs staff who will schedule and proctor the exam.

Student’s must email or verbally request make-up assignments from the instructor.

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ABC - B18 Leopoldo 02A - 2021

TURNING IN ASSIGNMENTS AND E-MAIL PROCEDURES Sending Assignments All homework assignments must be submitted through the Moodle Room.

Students will lose 10% per day for late assignments up to 3 days. After 3 days, assignments will not be accepted and a zero will be recorded. Exceptions can be arranged if the instructor is contacted ahead of time. Exceptions will also be made for documented emergencies.

General Email When sending emails please identify yourself fully by your name and class, not simply by an email address. In all emails sent to your instructor and/or other members of the class it is expected that students follow rules of common courtesy in all email messages. If any email is deemed inappropriate or offensive, they will be forwarded to an online administrator and appropriate action will be taken, not excluding expulsion from the course. Your University of the Potomac email is the preferred email for communication, let your instructor know and/or contact IT support at helpdesk@potomac.edu​ if you are having trouble accessing your student account and messages.

Composing Email It is suggested that students compose emails on their computer using a word processor program like Microsoft Word first or Google Docs, then copy and paste them into an email messaging system on the Learning Management System. This way, students can retain a copy of all email communications and avoid unexpected email wipeouts.

Responding to Email Most instructors will check their email Monday through Sunday. Online instructors are expected to respond to student questions within 24 hours. In the event of extenuating circumstances, the school will make every attempt to be sure the student has a response within a reasonable timeframe.

Safeguards It is recommended that you backup your work and even make a hard copy for your personal record.

INSTITUTIONAL INFORMATION Academic Integrity and Ethics The goal of the Academic Integrity Policy is to define what constitutes appropriate research and reporting methodologies in the academic community and to provide assurance that each student is able to work in an atmosphere free of intellectual dishonesty. Breaches of the Academic Integrity Policy are considered serious violations of trust and may result in censure, failure, or dismissal from the University.

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ABC - B18 Leopoldo 02A - 2021

Academic Integrity and Ethics (continued) Academic dishonesty may take many forms, and each is considered an equally serious offense. For example: Plagiarism includes the intentional use or representation of the thoughts, ideas, of words of another as one’s own work in any assignment including the paraphrasing of information, the duplication of an author’s words or ideas without identifying the source and the failure to properly cite quoted material.

Cheating includes the intentional giving or receiving (or attempts thereof) of any assistance not authorized in advance by the instructor, including the use of notes, copying or prior knowledge of examination materials.

Plagiarism Detection Software To help provide an environment conducive to academic integrity, Potomac uses plagiarism detection software. Your instructor may use this software to make sure that no portion of an essay, research paper, or any writing assignment has been plagiarized from another source.

Any student caught cheating or plagiarizing will receive a failing grade for the assignment and possibly for the course.

For additional information on ​Academic Integrity and Ethics a​ t Potomac, please see the current Academic Catalog.

Learning Resource Center Students may access the Potomac College Learning Resource Center via the internet. The Learning Resource Center will provide you access to all of the electronic resources available through University of the Potomac.

Library Services Contact the Library: By phone - 202-274-2331 or 1-888-686-0876 ext 2331 By email – ​library@potomac.edu There are links for ALL of our electronic resources in the Moodle Room via the student resources link.

Writing Style Potomac students are required to use the writing format of the ​American Psychological Association Sixth Edition (APA)​ in all formal writing assignments.

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ABC - B18 Leopoldo 02A - 2021

Tutoring SMARTHINKING is a tutoring service that offers academic support. This service will connect you to a tutor anytime, from any internet connection. For Smarthinking.com access, please contact the librarian for registration information.

Contact the library: By phone - 202-274-2331 or 1-888-686-0876 ext 2331 By email – ​library@potomac.edu Please check directly with your Professor or with Student Support Services if you are interested in tutoring services.

English in the Classroom: University of the Potomac serves students from over 65 countries around the world. ​ ​English is the international language that brings them together. Speaking only English in the classroom will help you learn English faster. It is also a sign of respect to those who do not speak your native language.

Students are asked to speak only English in the classroom. Students who violate this policy and disrupt the learning process will be reported to Academic Affairs.

Students with Disabilities Students wishing to avail themselves of special accommodations under the Americans with Disabilities Act must disclose special needs at time of admissions; accordingly, every effort is made to make reasonable accommodations. Certain programs may require manual dexterity. Please consult a campus Admissions Office for further information.

For physically challenged students, Potomac is located on ground level or has appropriate elevator service with ramps to facilitate easy entry. Restrooms are equipped with wide doorways and bars to ensure accessibility.

If a student wishes to request academic adjustment or auxiliary aids, please contact the Disabilities Coordinator. They may request academic adjustments or auxiliary aids at any time.

Campus Security Potomac is committed to providing a safe environment for students to learn and staff to work. A copy of the latest campus security report and details on how to report a crime are available online at ​http://student.potomac.edu​.

Chicago Campus Contact Information: website: ​https://potomac.edu/locations/chicago-university/

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ABC - B18 Leopoldo 02A - 2021

Title: ABC - B18 - ​Social Media for Business Use

Instructor:​ Prof. Geraldine Leopoldo, M.A

Class Days & Times:​ Tuesdays, 8:40 am - 12:40 pm

AM Lecture: 8:40 am - 10:10 am

Google Meet Link:

https://meet.google.com/ong-pkcv-jym​ ​(same link will be used throughout the term)

Module

Sessions

Topics (subject to change)

Week

Lecture 1 1/5/21

● ● ●

1 Week

Lecture 2 1/12/2021

2

Week

Lecture 3 1/19/2021

● ● ● ● ●

3

Week

Lecture 4 1/26/2021

● ● ●

Social Media Marketing (SMM) Overview Online Marketing Basics SMM & Public Relations

DQ 1: Post a brief ​bio about yourself and tell us about some of your interests.

Logic of Social Media Social Media Strategy and Planning Social Media Measurement How to Promote Your Facebook Page How to Create an Event on Facebook Facebook Do’s & Don’ts Twitter: The Grand bazaar of Social Networking Sites Twitter Basics

DQ 2: Which social media do you use daily? Do you have a favorite influencer? Tell us about them, add media links.

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Week

Lecture 5 2/2/2021

5 Week

Lecture 6 2/8/2021

6 Lecture 7 2/16/2021 Week 7

Week 8

Lecture 8 2/23/21

Moodle Discussion Questions

MidTerm Presentations ● LinkedIn: The Place Where Professionals Go ● LinkedIn Basics Your LinkedIn Profile ● LinkedIn Do’s & Don’ts Photo Sharing Sites (Instagram, Snapchat, Pinterest) YouTube and Live Streaming Social Advertising: Groupon, Living Social, & Facebook Ads…Oh My! Group-Buying Websites Facebook Advertising Final Presentations

DQ 3: ​Do you follow any social

media groups or people?

DQ 4: ​D​o you use Twitter? Do you

have any tips for a new user? If you don’t use or have a Twitter account, why? What do you like about our course so far?

DQ5: Do you have a LinkedIn account?

What are the advantages of having a LinkedIn account? What may be some disadvantages?

DQ 6: ​Do your parents use social

networking sites?

DQ 7: What are the hidden costs of free social media?

DQ 8: ​Post a self-critique of your

presentation.

Approved by the Academic Team

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