PREPAR Marketing Plan Spring/Summer2024 8151 N BITNER RANCH RD, PARK CITY, UT 84098
Proposed Marketing Plan
8151 N BITNER RANCH ROAD
DIRECT AGENT/CLIENT REACH
E-mail marketing piece Newsletter feature
DIRECT AGENT/CLIENT REACH DIRECT AGENT/CLIENT REACH DIRECT AGENT/CLIENT REACH
E-mail marketing piece Newsletter feature
E-mail marketing piece Newsletter feature
E-mail marketing piece Newsletter feature
SOCIAL MEDIA/PAID DIGITAL SOCIAL MEDIA/PAID DIGITAL SOCIAL MEDIA/PAID DIGITAL SOCIAL MEDIA/PAID DIGITAL
Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.
Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.
Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.
Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn
MAY
MARCH APRIL
JUNE
MARKETING
MARKETING PRINT MARKETING PRINT MARKETING
PRINT
PRINT
8 MONTH ROADMAP Park Record Real Estate Monthly LA Times Park Record Real Estate Monthly Park Record Real Estate Monthly Park Record Real Estate Monthly San Fransisco Chronicle
JULY AUGUST SEPTEMBER OCTOBER
DIRECT AGENT/CLIENT REACH
E-mail marketing piece Newsletter feature
DIRECT AGENT/CLIENT REACH DIRECT AGENT/CLIENT REACH DIRECT AGENT/CLIENT REACH
E-mail marketing piece Newsletter feature
E-mail marketing piece Newsletter feature
E-mail marketing piece Newsletter feature
Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn
Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn
Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.
SOCIAL MEDIA/PAID DIGITAL SOCIAL MEDIA/PAID DIGITAL SOCIAL MEDIA/PAID DIGITAL SOCIAL MEDIA/PAID DIGITAL PRINT
Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.
MARKETING PRINT MARKETING PRINT MARKETING PRINT MARKETING
Estate
Estate
Park
Real Estate Monthly Park
Park Record Real
Monthly Clientele Luxury Park Record Real
Monthly
Record
Record Real Estate Monthly LA Times
Social Media & Paid Digital
Ourmostsuccessfulsourcetoget8151NBitner RanchRoadinfrontofpotentialbuyersinkeyareas.
Weeklyfeatureandpaidpromotionacrosssocialmedia, includingInstagram,YouTube,LinkedIn,andFacebook
FeatureonEngel&VölkersAmericascorporateaccount (53.8kfollowers).
FeatureonPaul’ssocialmediaaccount(116.8kcombined following)
FeatureonallGestaltGroupofficeaccounts
Geofencingwebbanneradslocallywithin15milesofyour property,targetingbuyerswhoarelookingathigh-endreal estateonline.
TargetedYouTubeadsinkeymarkets: California,Texas,Arizona,Florida,NY,andlocally.
TargetedsearchadsviaGoogle,totargetpotentialbuyers activelysearchingforhigh-endparcelsinParkCity.
116.8k
COMBINED FOLLOWING
1.3 million
TOTAL REACH 125k
TOTAL ENGAGEMENT
Direct Agen
Directly communicating 8 contacts in our database.
Spring realtor open hous
Monthly email marketing out-of-state markets.
Exclusive feature within database of over 240,00 top brokers worldwide.
Exclusive feature on the exposure to Engel & Völ
Internal feature on our G exclusive access to 1,40 feeder markets for Park
Monthly email marketing Salt Lake City agents.
Monthly Newsletter feat
Feature of the month in 1,400+ brokers in 55 off
arketing
still effective when combined with our marketing, and will help to enhance exposure r Ranch Road.
d Real Estate Monthly: To cover the local market we will roperty in Park City’s most popular real estate magazine.
e Monthly is distributed throughout the entire town in al vendors, restaurants, and hotels to be seen by visitors
Chronicle: This edition is directly mailed and will expose the most affluent neighborhoods in the greater San and Silicon Valley.
imes: This will increase exposure of your home in hern California regions. In addition to the hard copy will have a digital spot as well, targeting all online
y Global: This magazine is distributed all over across and will showcase your home in front of a wealthy atters. Displayed in selected ultra-luxury car dealerships, terminals, luxury resorts and hotels, private clubs, d as a digital version
