Example - Seller Brochure 2025

Page 1


Expert Advice You Can Build On

STEPS TO A SUCCESSFUL PROPERTY SALE

ENGEL & VÖLKERS

Cont ent s

Expert advice you can build on ?

Steps to a successful property sale

CHAPTER 1

Advisor Nam? ?

Your local advisor

- A h gher standard for home sel ers

- A case study

- Portfolio of successful sales

- What my cl ents say

CHAPTER 2 Engel & Völkers ? Your part ner worldwide - A strong partner - We know the world of discern ng clients - A g obal network with ocal market experts

CHAPTER 3 A successful sale wit h Engel & Völkers - Why Engel & Vö kers

- E ght stepsto asuccessful sale

CHAPTER 4

Tailored market ing opport unit ies

- Your personalmarketing strategy

- Our options ?from silent marketingto maximum visibil ty

- Specia marketingopportunities for particu arly exc us ve propert es

- Our sales processat ag ance

CHAPTER 1

Maya Sample ?

Your local advisor

Globalreach. Localexpertise

A higher st andard of service & expert ise for home sellers

Sel ingapropertyisasgnif cant stepthat requiressensitiv ty and expertise Toach evethebestpossiblepr ce,youshouldn? t leave t to chance Our expertsrecogn zethe un quefeaturesandcharacterist cs of your propertyandknowhowto accuratelyassess its nherent vaue

Engel&Völkers sexceptionallypost oned asthewor d?s leadingrea estatecompany W thmanyyearsof expertisein personalconsu tation andtheuseof d gitaltechnologiesinrea estate(marketing or brokerage),weach evedecisivecompetitiveadvantagesin themarket Throughcontinuousinvestment n innovation,we offer awderangeof technolog ca marketingoptionsinadd t on totradit ona advert sng measures

Our pursuit of excel encedr vesthesuccessfulsaleof your property Benef t frommorethan45 yearsof experience nmarketinghighquaityrealestate!

AdvisorNam?

Adv sor Nam? ? GobalRealEstate Adv sor

Headline 01: Headline02

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Portfolio of successful sales

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What my clientssay OPINIONS

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MICHAELSAMPLE

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MICHAELSAMPLE

CHAPTER 2

Engel & Völkers ?

Your part ner worldwide

Aglobalpresence withover 1,000 locations

We know the world of discerning clients

As alead ng serv ce prov der in the brokerage of h gh-qua ty res dentia and commercial real estate as wel as yachts, we offer pr vate and nstitutiona clients aprofessional y coordinated service portfolio.

The Enge & Völkers success story began in 1977 wth the brokerage of h gh-quality residentia real estate in Hamburg, Germany. Today, our globaly renowned and stead ly growing company offers a comprehensve range of serv ces across variousbusnessareas

OURVISION

Webring together the aspirationsof discerning individualsaround theworld ? beit in aprivateor abusiness context ?with total passion.

With Engel & Vö kers, you have a knowedgeab e and discrete rea estate service partner by your sde No matter your goals, our comm tment to prem um serv ce, local expertise, and globa reach ensures a seamless and successful real estate experiencetaloredtoyour needs

Whether you're look ng to sell a h gh-quality resdent al property, a commercial space, a vacation property, or a new-bui d apartment, you can count on our exper enced experts n each of our unique speciaty divisionsto provide you with comprehensve advice and support throughout the ent re salesor rentalprocess.

For over 45 years now, we have been spec aised in the brokerage of exclusive residential property and commerc al real estate, as well as yachts n thepremium segment Asaleading serviceplatform for real estate agents, we currently operate in more than 1,000 markets spanning over 30 countries on f ve cont nents Consulting, sales and leasng are the core competenc es of the more than 16,500 people who work worldwdeunder theEngel &Völkersbrand and support you withtheir market expertise

A global network with local market experts + 21B

+ 45

YEARS + 16,000

successfulontheglobal realestatemarket since1977

workunder thebrand aroundtheworld PEOPLE + 900 providelocalmarket expertiseglobally LOCATIONS

acrossplatformsinthe Americasin2024

CLOSES SALES

intheAmericas alonein2024

MEDIA IMPRESSIONS + 35 ensureour presence acrossfivecontinents COUNTRIES + $22.7B

ENGEL & VÖLKERS

Gestalt Group advantages ? a connected force

Engel & Vö kersand the Gesta t Group offer refined, personalized guidance shaped by deep expertise in loca market dynamics We work together to everage our attributes and geographica strengths to ensure our cl ents come out on top

BEST BROKERAGES ? No 37 BILLIONAIRE?S CLUB TOP 50 0 BY SIDES & VOLUME

6121NNAUN VALLEYDRVE?PARAD

Wearewhereour clientsare. In thebest possiblelocations

"I am fortunate to work wth this spec al group of people who not only prov de the highest evel of service in our ndustry but work together in such away that showshow passionate they are about mak ngad fference?

PaulBenson,CEO&LicensePartner

000

Ar zona: Scottsdale, Scottsdale Waterfront So Ca : Newport Beach, Laguna Beach, Dana Point, Beverly Hi ls, Burbank, San Marino, La Cañada, Pasadena, Westlake V l age, Manhattan Beach Nor Ca : Burlingame, San Franc sco, M ll Valley, Healdsburg, Napa, St Helena, Danvi le, Sonoma, Mendoc no, Truckee Colorado: Aspen, Snowmass, Carbondae, Roaring Fork Idaho: Sun Val ey, McCall Nevada: S Lake Tahoe, Reno Utah: Park City, Salt Lake Cty, Kamas, St George Wash ngton: Seatt e Downtown,Mercer Isand,Bellevue(Soon)

+50 SHOPS

+1,200 ADVISORS

$5.71B 2024 SALES VOLUME

CHAPTER 3

A successful sale

wit h Engel & Völkers

Our provensalessteps

Why Engel & Völkers?

?My propert y deserves t he best possible price.?

It?softenthel ttleth ngsthatmake aproperty special?and yet therearebigdifferences nvaluation Ouradvisors knowhowtoapprec atethetruevaueof yourproperty and showcaseitsspecialfeaturestogreat effect

LOCAL MARKET KNOWLEDGE

Our trainedexpertshavein-depthmarket knowledgeand localmarket data?andarethereforeabletopostionyourproperty onthemarket inthebest possible way

BEST POSSIBLE VALUATION

Everypropertyisunique:thespec aldetailsbecomev sibleeither dig tallyor,inparticular,duringapersonalon-steevauat onandcan betakenintoaccountin thepriceassessment.

EXCLUSIVE CLIENTELE

Weusethelocalandg obalreachof our extensivenetworkto offer your propertytoanexc usivepoo of potentialbuyers?naturally, withgreat careanddiscretion

INDIVIDUAL SERVICE

Fromtheinitia consultat ontothesuccessfulsgningof thecontract, weensureacomprehensive,tailor-made service

Eight st eps t o a successful sale

01

INITIAL PERSONAL CONSULTATION

02

BEST POSSIBLE VALUATION

- n tialclarif cationo expectat onsandgoals

- Explana onof hesaesprocess

- Meetingyour ded catedadv sor

03

EXCLUSIVE EXPOSÉ

- Comparisonwithproper es ntheimmediatevic n ty

- Ascertan ngpropertypotential nateammeeting

- Expert vauationo your proper y

- Commissoningo Engel&Vö kers

INDIVIDUAL MARKETING

- Creationo an nforma vepropertydescript on

- Productionof high-qual typropertyimages

- Pr ntedanddigitalversons or newsetter andwebsi e

- W ndowdisplayinEngel&Vö kersshop

- Dis nct proper ysgnage 04

- Custom zedmarket ngstrategy

- Adver singonrealesta eportas

- Property lmfor exclusivepropert es

Aquick,uncomp cated,andultimateyrewardingsaledependsonvariousfactors At Enge &Vö kers,exper enced realestateexpertsareat your sdetoadv seandgu deyouthrougheverysinglestepof thesale Withagreat deal of sensitiv tyandah ghdegreeof transparencythroughout theentireprocess,wewl qu ck ybringyoutogether withidealprospect vebuyers

05

PROSPECTIVE BUYERS AND VIEWINGS

06

TRANSPARENT MARKETING

- Plann ngandschedu ngof v ewngs

- Pr ori yfor shortl stedsearchcl ents

- V ewng mesaccord ngto your needs

- Recommendat onsfor agoodf rst mpresson

- In ormationonmarketingsteps

- Regu ar propertyviewng s atist cs

- Ongo ngreportsofthesta usofthesae

- Evauat onof marketingmeasures

07

CONTRACT AND NEGOTIATIONS

- Forward ngof purchaseoffers

- Handl ngpricenegot a ons

- Support relating o prepara onofthesaescontract

- Recommendat onof partnersfor legalaf airs

08

AFTER-SALES SERVICE

- Supervisonof heproperty handover

- Recommendat onof addit ona serv ceproviders

- Consultat onfor utureproperty quest ons

CHAPTER 4

Tailored market ing opport unit ies

Atailor-madeselectionof advertisingmaterials

Your personal market ing st rat egy ?

as individual as your propert y

W thEngel&Vö kers,youbenefit not onlyfromaprofessionalmarket priceest mat on,butalso fromawderange of provenmarketingopt ons Weworktogether withyoutoseect thebest suitableadvertisingmed aandmarket ng channelsinorder todef netheopt malmarketingstrategyfor you

Approachingshortlisted searchclients

Gobalreferra optionsbetween cl entsandproperty

Displayof propertydescript on inEngel&Völkersshop

Neighborhoodmail ngs approachingpotent alc ients

Possbleadvertisement nGG, Engel&Völkersownpropertyand lifestylemagazne

Website,newsetter,onl ne marketp aces,soc almed a

SILENT MARKETING GLOBAL NETWORK SHOP PRESENCE

Our opt ions: from silent market ing

PORTFOLIO OF PROSPECTIVE BUYERS

PROFESSIONAL EXPOSÉ

- Possb l tyo slen marke ng

- Discreet aignment wthcurren searchcl ents

- Referrasfromtheg oba E&Vnetwork

- Attract vepropertydescr ption

- Productionof high-qual ty mages

- Creationo eloquent adver singtexts

- High gh ngof ndiv dua property ea ures

ENGEL & VÖLKERS

WEBSITE

REAL ESTATE PORTALS

- Your property?prominentlyp acedonour webste

- Digi alpropertydescr ptionwithag oba presence

- Sophis catedpresen ation namoderndesign

- Easytofindthankstooptim zedsearchfunct ons

- Useof high-reachon inemarket places

- Max mumd g ta v sibi i y

Weassesseachpropertyind v dual yand,together wthyou,decideontheright marketingstrategyfor you Your persona wshesandneedsalwaystakecenter stage Whether youchoosediscreetadvert sngor more extravant measures?wewllf ndthebest marketingconcept for you.

ONLINE

NEWSLETTER

- Targetedmeansof approachingregistered subscribers

- Ex st nginteres ncreases successra e

SOCIAL MEDIA ACTIVITIES

DIRECT

MAILINGS

- Largedigi alreach

- Addressingvar oustargetgroups

- Gooddisplayonmob ledev ces

- User-fr end yproper ydescr ption

- Your property eature ntheEnge & Vö kers neghborhoodletter

- Drect mai ings, f appl cable

SALES

SIGNAGE

- Strong ocalvisib ity

- Keyadvantage:targe groupareadyknows location

MARKETING OPPORTUNITIES

Market ing opport unit ies for exclusive propert ies

ADVERTISEMENT IN GG MAGAZINE

ADVERTISEMENT IN PRINT MEDIA

- Globalpropertyand ifesty emagazne

- Pub shedquarter y nsxlanguages n34 coun ries

- Lis ngswththewor d?smost beau fu rea es ate

- Reg ona andna ona print med a

- Highv sibi ityfor diversetarget groups

- Adver sing nspecialEnge &Völkerspubl cations

PROFESSIONAL PROPERTY FILM

- Recommended or particu ar yexclusiveproperties

- Ef ec vepresenta onof propertydeta s&neghborhood

- mageso property n er or andexter or aswelasdroneshots

VIRTUAL 3D TOUR

- High-quaity, hree-dimensona presentation

- Showcasngof spec alpropertydetals

Engel & Vö kers offers the exclusive EDGE(Extensve Domestic & Globa Exposure) platform designed to maxim ze onl ne exposure of your property to qual fied buyerswor dwide viaasu te of highly trustedandstrateg c onlineandmob lemarketingpartners

UNPRECEDENTED REACH 4.6M 2.1M 1.5M

COLLABORATIVE NETWORK

Maximizing propert y exposure t hrough social

@engelvoelkers.global - @evamericas +30 exclusiveGestalt Group channels

The Engel & Vö kers network uses soc al media to connect wth adv sors, consumers, and nf uencers across the g obe The content, news, and ist ngs we share are designed to engage and inform followers, ensuring that our premier propert es reman a topic of conversat on

54.6M 8.8M

75M

TS PER MONTH 70M

PER MONTH

CRM | CONNECTED DATABASE

Relat ionships are everyt hing

When you?re sell ng your home, your advisor?s CRM (Customer Reat onship Management) system can be one of your b ggest advantages A powerful CRM allows your advisor to quickly connect your property with qual f ed buyers, track nterest n real t me, and fol ow up immed ately with anyonewho nquires? so no opportun ty s missed It also heps them stay organized, streamline showings, gather feedback, and keep you updated throughout theprocess

Smply put, a strong CRM means smarter market ng, faster responses, and more eyes on your home? u timatey leading to a quicker saleat thebestpossib eprice

UNPRECEDENTED REACH

Public Relat ions and Not able List ings

Engel & Völkers is proud of its mu tifaceted publ c reations strategyreachinglocal,nationa,andinternationalmediaoutletsto garner editorialexposurefor thepropertieswerepresent

Homeswith compel ing storiesand notablefeaturesareshared by our Americas headquarters team with key reporters, ed tors, and producers from some of the most highly regarded news outlets Through these efforts we identify the best ang e to br ng your l sting into trending, news, design, or lifestyle stories as part of a larger conversationledbyanesteemedthirdpartyresource

Editoria Engel & Völkers property features have appeared n out ets such as The Wal Street Journal, Arch tectural Digest, Homes & Land, Inman, and n maor metropol tan media throughout theAmer cas,Europe,andAsia

Turning

list ings into headlines and headlines into homes...

Overview of our sales process

INITIAL PERSONAL CONSULTATION BEST POSSIBLE VALUATION

CAPTIVATING PROPERTY DESCRIPTION

INDIVIDUAL MARKETING In

PROSPECTIVE BUYERS & VIEWINGS

TRANSPARENT MARKETING CONTRACT & NEGOTIATIONS AFTER-SALES SERVICE

MORE THAN 900 LOCATIONS IN OVER 35 COUNTRIES ON FIVE CONTINENTS

Across t he st reet . Across t he globe. Our worldwideEngel & Völkersnetwork

ANDORRA AUSTRIA

BAHAMAS

BELGIUM

CANADA

CAYMAN ISLANDS

CHILE

COLUMBIA

COSTA RICA

CROATIA

CZECH REPUBLIC

DENMARK

FRANCE

GERMANY

GREECE

HONG KONG

HUNGARY

IRELAND

ITALY

LIECHTENSTEIN LUXEMBOURG

MAURITIUS

MEXICO

NETHERLANDS

PANAMA

PORTUGAL

SOUTH AFRICA

SPAIN

ST MARTIN

SWITZERLAND

TURKS & CAICOS ISLANDS

UAE

UNITED KINGDOM

URUGUAY

USA

[ INSERT ADVISOR WEBSITE]

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