ERIK BERG
Global Marketing Strategy
E&V Premium Network
We are connected to the Engel & Völkers premium network of over 16,500 advisors and 1,100 shops in 32 countries across the globe, including all divisions of E&V, such as E&V Aviation, E&V Yachting, and the E&V Polo School, to ensure the property is marketed to the longstanding clientele of our 45+ year-old brokerage.
Feeder Market Exposure
We reach out to certain E&V shops and advisors around the globe that are most likely to have a buyer at this level. We also mail brochures to them to have on hand and display in the windows. Finally, we have the E&V offices in our feeder markets present the listings at their next office meeting.
Targeted Farming Campaigns
We have specific mailing lists and email lists we have purchased targeting very high net-worth individuals to whom we will send emails and/or mail featuring the property. We also have a very impressive database from my days as a tennis pro at the Maroon Creek Club, with which I continue to keep in contact and network.
A Global Network with Local Market Experts
For over 45 years now, we have been specialized in the brokerage of exclusive residential property and commercial real estate, as well as yachts in the premium segment. As a leading service platform for real estate agents, we currently operate in more than 1,000 markets spanning over 30 countries on five continents. Consulting, sales and leasing are the core competencies of the more than 16,500 people who work worldwide under the Engel & Völkers brand and support you with their market expertise.
Engel & Völkers Shop Aspen, Colorado
Local Impact
Engel & Völkers Aspen / Snowmass - Roaring Fork has grown to become one of the top real estate companies in the Rocky Mountain region with unmatched local, regional, national, and global reach.
Growing to more than 70 Advisors and staff working out of five up and down-valley shops. In 2024, we earned sixth in total volume sold with more than 196 transactions equating to $500+ million in transaction volume.
Our local support team is committed to providing Advisors with unmatched resources and marketing assistance. This includes full-time staff devoted to office and tech support, coaching, robust training, transaction management, compliance, and legal support.
$500M +
6th Place Transaction Volume 2024
Among the Top 10 Producing Shops in the Americas 2024
7th Place
Among the Top 10 Producing Shops in the Americas 2023
Voted Aspen’s Best Real Estate Brokerage 2021
Gestalt Group Advantages
With Engel & Völkers and the Gestalt Group, you have a dedicated team working to achieve your real estate goals on both a local and global scale. Working with Engel & Völkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends. This individual is not only a market leader, but is supported by an exclusive global network of systems and professionals dedicated to providing the most exceptional home buying and selling experience possible.
The power of the Engel & Völkers network is shown through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation, and global outreach. With the local market expertise found in our neighborhood shops, the support you receive is amplified through our Americas headquarters in Manhattan and global headquarters in Germany.
Arizona
Scottsdale Waterfront
California
Santa Barbara • Santa Ynez • Channel Islands, Camarillo • Westlake Village • Calabasas, Beverly Hills • Burbank • San Marino • La Cañada • Glendale, Encino • Pasadena • Santa Clarita • Manhattan Beach • Redondo Beach Long Beach • Newport Beach • Laguna Beach, San Francisco (2) • Sausalito • Danville Mill Valley • San Anselmo • Santa Rosa • Healdsburg • Napa • St. Helena • Sonoma, Mendocino • Truckee
Colorado
Aspen • Snowmass • Carbondale • Basalt • Willits • Select Denver-Based Advisors
Idaho
Sun Valley, McCall
Nevada
S. Lake Tahoe • Incline Village • Reno
Utah
Park City • Salt Lake City • Holladay • Kamas • St. George
Washington
Seattle Downtown • Mercer Island
Engel & Völkers Seattle, Washington
Private Office is a group of highly vetted advisors whose collaboration creates global connection, industry expertise, and expands their ability to reach the most qualified buyers. We provide access to premium real estate, including opportunities that are not marketed publicly. Our clients benefit from our relationship building and connection to this elite group of the most prolific agents in the world.
Services for Family Offices
Experienced in handling complex, high-value real estate assets and valuing their clients’ long-term success, Private Office Advisors are ideal partners for Family Office clients.
Engel & Völkers Family Office is an exclusive networking group connecting bestin-class professionals across specialized industries entrusted with supporting UHNWI clientele. Family Office is able to fill the gap where traditional marketing often falls short – most often by providing a direct, trusted referral directly to capable and motivated UHNW buyers.
Service industries in which we provide guidance and referrals include, but are not limited to:
• Tax Planning
• Impact & Sustainable Investing
• Legacy Properties
• Art Curation
• Vineyards
• Opportunity Zones
• Private Security
• Ranches & Agricultural Estates
• Historic Estates
• Equestrian Properties
• Homes with Noteworthy Provenance / Ownership
By servicing these clientele from all vantage points, the strength of our network is continually magnified, and ever-growing.
Services for Professional Athletes
Engel & Völkers Professional Athlete Advisory is a dedicated team of specialists within the Private Office group. With close ties to the professional sports community — whether as family members, trusted advisors or as athletes themselves — this team is dedicated to providing the signature services and level of attention required to ease rapid transitions while maintaining long-term perspective.
Signature Services Include:
Discretion
• Focused on your needs, not our self promotion
Dedicated Point of Contact
Above-and-Beyond Service
Insider Access
• Always involved and accessible
• No timeline too short, no detail too small
• Connection to key local resources
Long Term Advisory
• Guidance that looks beyond the transaction
Community Involvement
• Passionate about local causes
From vision to voyage... Your ideal vessel awaits.
With EV Yachting, you’ll have a global yachting specialist at your side to accompany you in the area of sales, acquisition, chartering, and berth sales worldwide. We offer all services from a single source, in over 30 countries worldwide. Our specialists are dedicated to flawless customer service. With our unique bespoke service, you can put your trust in Engel & Völkers Yachting’s passion and expertise.
Top-Producing Broker Exposure
Outside of the E&V network, we present the property to the top-producing brokers and teams around the world. We have spent much R&D time developing these lists and relationships amongst other brokers with high net-worth clients.
Legal Attention
The managing broker of our office is a real estate attorney and helps advise us brokers on any issues that need attention through the transaction process.
Open House
We market the property locally with open houses so potential buyers and agents can tour the home and better understand its features. We will host open house luncheons to increase agent engagement.
Private Residences
The property will be featured in the Engel & Völkers North America Private Residences book or Global Guide (GG) Magazine. Private Residences is out quarterly and distributed to shops in North America and select shops internationally, such as Madrid, Barcelona, Hong Kong, Austria, Qatar, Paris, St. Petersburg, Cape Town, Lisbon, and Italy. GG Magazine is printed in six different languages, distributed in all countries where E&V has a presence, and marketed digitally through an e-version of the luxury publication.
GG Magazine
GG is your global guide to style and design. Engel & Völkers’ GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living. Published seasonally in six languages, GG unlocks exclusive access to some of the most fascinating personalities and stunning geographies while uniquely showcasing our clients’ finest listings to a curated audience of global clientele with an appreciation for the best in life.
As part of GG, your property is delivered directly to Engel &Völkers’ top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.
Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.
But we don’t stop there. With a global network of more than 16,500 real estate professionals in more than 32 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek – like yours . Let us provide the EDGE you need to sell your home and begin your next adventure.
Print Marketing
Professional Photography
We always use a professional photographer and are on site for the photo shoot to make sure each room is staged and shot at its best angle and lighting. We also have drone/aerial photos taken.
Local Print Advertising
We feature the home in local magazines, such as Aspen Peak, Aspen Magazine, and Aspen Sojourner.
Aspen / Snowmass Newspapers
We also feature the home in local newspapers — The Aspen Times, The Snowmass Sun, and Aspen Daily News.
Globally Print Exposure
We feature the property in publications available to us through collaborative E&V opportunities, such as WSJ Mansion, Architectural Digest, the DuPont Registry, the Financial Times, and NY Times glossy wraps at highprofile events in Europe such as the Cannes Film Festival and Wimbledon.
Copy Writing
We hire a proficient copywriter to help us with content for brochures, ads, and the property website, and give the home a name as part of its branding.
Digital Targeted Marketing
Our digital marketing strategy consists of our listings specific areas with targeted online advertising, including demographic targeting of people visiting locally and worldwide with the wherewithal to purchase a home of this value. We can also use Google/YouTube demographic and location targeting to push the property video to targeted audiences.
Social Media
We market the property using the more popular real estate-based social media outlet that a potential buyer is likely to use, such as Facebook, Instagram, LinkedIN and SEO tactics.
Real Estate Websites
The property photos and listing information will be distributed and marketed online by popular real estate search portals like Zillow, Trulia, Realtor.com, WSJ.com, and over 500 websites internationally.
Personalized Website
We have a unique website created for the property and drive traffic to that website, then analyze the data and find ways to optimize interest in the property.
Shop TV
The property will be on all Shop TVs — the same channel of rotating properties played on displays at each E&V shop.
Virtul 3D Tour
We create a virtual 3-D tour of your property through Matterport, which allows the potential buyer to tour the home from their computer or device. This service also gives the buyer a complete dollhouse view of the property and a measurement tool they can use to obtain the dimensions of each room.
Videography
We have a film made with a mini-story and actors, filmed by a skilled crew that specializes in creative mini-movies for real estate to capture the buyer’s emotion and highlight the home’s features.
