553 W Canyon Way

PRESENTING Sales & Marketing Plan

Created for Steve and Kimberly Keim

553 W CANYON WAY / CHANDLER, ARIZONA

Experts At Your Service

When considering buying or selling a property, it is essential to work with true market experts who take the time to understand your unique real estate goals. Engel & Völkers advisors are known for their unparalleled professionalism and their dedication to providing highquality, personal service. These characteristics are evident among all Engel & Völkers real estate advisors in local markets across the globe.

Each of our advisors is devoted to the core values of competence, exclusivity and passion, as they represent a luxury, global real estate brand with over 40 years of brand heritage and experience. Engel & Völkers advisors are leaders in their local markets with knowledge and valued connections that help maintain our consistent leadership internationally.

We will do all we can to market your property in order to obtain the best outcome for you - the highest possible purchase price and a stress-free transaction.

“Quality product offerings, premium service and innovative thinking never seem to go out of style.”

Christian Völkers, Founder

How we sell for success

01. Welcome to E&V

Meet Jim Bruske

At Engel & Völkers, Jim Bruske is a Private Office Advisor and talent rec alongside Gretchen Baumgardner, his long-standing business partner, servicing Scottsdale Waterfront and the surrounding neighborhoods of Paradise Valley and Arcadia. Jim is also a global real estate advisor serving his clients in many capacities, whether it’s brokering a land deal, finding properties for prospective buyers, or showing off the many wonderful attributes of the cities and towns across Arizona. As a realtor, Jim willingly takes on any challenge his clients present, be it moving from out of state, upgrading to a legacy property, or finding a home for empty nesters who are entering a new phase of their lives.

As a luxury home real estate advisor, he comes across clients with very particular needs and doesn’t shy away from any opportunity to meet new people and assist them in finding their perfect home. While his title might imply that he only deals in luxury, that’s not always the case. Jim readily works with clients at any price point as his main motivation is to find the right home to fit the needs and desires of every client he serves. He considers himself a full concierge realtor and goes above and beyond what one would imagine a realtor would do to sell a home, whether it’s tending to gardening or making minor repairs in order to create the most ideal situation for everyone involved. To remain abreast of market trends and conditions, he is active in both the National Association of Realtors and the Scottsdale Association of Realtors.

01. Welcome to E&V

As an Arizona native, I can understand why so many people want to move here. Gorgeous weather, wonderful people, and an incredible dining and entertainment scene are just a few reasons why I fell in love with this desert state. I have lived in the Arcadia neighborhood for over 13 years with my wonderful husband and two daughters, along with our dog Otis. Being a local has helped me gain an insider’s perspective on Arizona real estate, and this knowledge has become one of my strongest qualities as a Realtor.

I specialize in luxury homes in the Phoenix, Scottsdale, and Paradise Valley area, which requires a particular understanding of the high-end market in Arizona. Fortunately, my previous work experiences have given me the knowledge and skills I need to deeply understand this market and help Arizona residents live luxuriously.

I’m also committed to being honest and direct with my clients because that’s what any true friend or Realtor would do. I understand how important your time is, and I know you have particular preferences, so I don’t mess around or cut corners. You can count on me to remain transparent and utilize your time as best as possible when I become your Realtor.

Gretchen Baumgardner Global Real Estate Advisor

+1 602-909-7056

gretchen.baumgardner@evrealestate.com

gretchenbaumgardner.evrealestate.com

Meet Gretchen Baumgardner

01. Welcome to E&V

Meet Kris Schatzberg

Kris Schatzberg is an Arizona native who grew up in North Scottsdale and spent his entire adult life working and living the Scottsdale lifestyle. Kris comes to Engel & Völkers from an extensive background in the automotive industry where he spent over 25 years managing sales and marketing.

He started is career by helping his Father Ken Schatzberg, open the world’s first Infiniti Dealership and eventually taking over operations. Kris has spent 25 years focused on client service winning many awards including INFINITI’s highest honor “Circle of Excellence” 7 times.

This focus on the client, combined with an extensive background in high level marketing, gives Kris a strong competitive edge to better market and expose properties throughout North America. Kris is an avid golfer, motorcycle rider, and dog lover. When he’s not working you can find him either on the golf course, riding the beautiful AZ highways, or walking his French bulldog Fin. Growing up in the North East Valley he knows the many communities, trails and courses to better serve his client. As a resident of McDowell Mountain Ranch for over 10 years, Kris is not only knowledgeable but excited to sell where he lives and and enthused to create new neighbors. Kris also enjoys giving back and currently sits on the board for the ALS Association for Arizona.

Kris Schatzberg

Global Real Estate Advisor

+1 602-284-8485

kris.schatzberg@evrealestate.com

krisschatzberg.evrealestate.com

Meet Paul Benson

Paul Benson, co-founder and CEO of Engel & Völkers Gestalt Group, operates 38 offices across Utah, California, Nevada, Arizona, Colorado, and Idaho. He represents the most exclusive real estate and works with some of the most well known clients in the world. With his extensive reach in global marketing and local market expertise, he has built the ultimate cross-marketing platform to showcase exceptional homes to the clients that will appreciate them the most.

Paul has been regularly ranked the #1 agent in Utah for sales volume for the past 10+ years with over 1,200 transactions and $2 billion in closed sales. For the past two years, he has been ranked the #1 agent world-wide among the entire Engel & Völkers Network. Through these accomplishments, Paul has built relationships with hundreds of top agents around the world, which has created an invaluable network for his clients.

After growing up in Vermont Paul has called Park City home since 2004 and enjoys every season. He is an outdoor enthusiast who loves to cycle, mountain bike, fly fish, ski, and sail. You may also find him eating at the best restaurants and enjoying a new amazing bottle of wine. Paul has four kids and lives with his wife in the year-round Promontory Club.

Notable Achievements

• #1 Advisor E&V World-Wide 3X

• Over 1200 transactions

• Over $2 Billion in closed volume

• Utah Record Sale 2018 - $28M

• Utah Record Sale 2019 - $34M

• Utah Record Sale 2022 - $39M

6121 N NAUNI VALLEY DRIVE PARADISE VALLEY, AZ $14,000,000

What Gretchen & Jim’s clients say

“I have worked with Gretchen for over 15 years during which time she has sold over 70 of my properties. Gretchen is extremely knowledgeable in all aspects of real estate, works hard for her clients and is creative in her ability to come up with ideas and solutions. Whether I am buying or selling I would always want Gretchen on my team.”

– Neal Hansen - Seller

“Jim Bruske was extremely professional and genuine when helping me find a home. His knowledge of the area and understanding of what I was looking for, helped him find an amazing home for my fiancé and me. It was a pleasure to work with him and I would definitely suggest him to anyone looking to buy or sell in the greater Phoenix area.”

– Ryan McMahon, MLB Player, Colorado Rockies - Seller

“I’ve known Gretchen Baumgardner for many years. We worked with her in the sellout of Montelucia, a luxury community in Paradise Valley. Gretchen is knowledgeable, personally involved, creative, thoughtful, diligent and honest. She is a pleasure to work with…We continue to seek Gretchen’s advice and involvement with all our Arizona real estate activities.”

– William Dodds, Real Estate Developer

You’re In Good Company

From the beginning, Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele. Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.

We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect how we market your property. Though we belong to an international network, we are a local shop.

Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.

ENGEL & VÖLKERS WINTERHUDE Winterhude, Germany

Our Origins As A Global Leader

Engel & Völkers was founded in 1977 in Hamburg Germany as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise.

In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 15,000 real estate advisors in over 34 countries.

With an Americas headquarters located on Park Avenue in Manhattan, our Americas network attributes to the greatest growth for the brand, with local shops rapidly opening throughout the US, Canada, Caribbean and Mexico. Although Engel & Völkers has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success - local market expertise, a highly valued network, and an unparalleled level of service.

Countries

3 Shop Locations 1000+

31 Professionals 16K+ Business Divisions

Our Global Network

Engel & Völkers at a Glance

At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your home journey with extensive neighborhood expertise, distinguished care... and a bit of fun.

The Numbers

Americas

6,000+ Professionals

Global

16,000+ Professionals

Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world’s real estate brand.

Engel & Völkers at a Glance

271 Shops

1,050 Shops

Our History

4 Yachting Shops

7 Countries

The Numbers

The foundations of Engel & Völkers were laid by Dirk Engel in Hamburg, Germany in 1977. Three years later, he was joined by Christian Völkers to open the company’s first brokerage. The two founders went on to develop a global luxury brand with a focus on exceptional real estate systems and service. In 2006 Engel & Völkers entered the US and began its Americas growth story.

Our Leadership

Americas

Christian Völkers

6,000+ Professionals

4 Yachting Shops

31 Countries

Whether cruising the coast of California or alfresco dining under the stars in the Caribbean — for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.

Global

16,000+ Professionals

Founder, Chairman of the Supervisory Board

271 Shops

Sven Odia Global CEO

4 Yachting Shops

Anthony Hitt

7 Countries

1,050 Shops

4 Yachting Shops

31 Countries

President and CEO, Engel & Völkers Americas

Designations & Divisions Recognitions

Our History

The foundations of Engel & Völkers were laid by Dirk Engel in Hamburg, Germany in 1977. Three years later, he was joined by Christian Völkers to open the company’s first brokerage. The two founders went on to develop a global luxury brand with a focus on exceptional real estate systems and service. In 2006 Engel & Völkers entered the US and began its Americas growth story.

$1.44 Billion

Designations & Divisions

Our Leadership

4th

Christian Völkers

8

Founder, Chairman of the Supervisory Board

2nd largest % change in transaction sides

Sven Odia

Global CEO

2nd largest % change in advisor count (T360: Among Top Franchise Brand in Americas 2020-21) 2021

Anthony Hitt

President and CEO, Engel & Völkers Americas

24 Hours @ E&V

Our brand strength and global network drive engagements 24/7, 365 days a year.

Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored discreetly for your property, and unmatched exposure.

Sophisticated systems and smarter strategies are just starting points. It’s our standard of service that sets us apart…and our standards are high.

Facts and Figures

24 Hours at Engel & Völkers

91 Million Transaction Volume

The total value of properties sold in one day

3,803 First Buyer or Seller Contacts

Each day brings thousands of new introductions

538 New Listings

We're always adding exclusives to our portfolio

1,025 Website Leads

1,025 people contact us daily

Sellers Presentation | Engel & Völkers

1 Million People Reached by Social Media

Our clients like and follow us everywhere

Völkers

Our brand strength and global network drive engagemente 24/7, opening up a world of opportunities for you project.

Our brand strength and global network drive engagemente 24/7, opening up a world of opportunities for you project.

0.11 Shop Openings Opening 3-4 shops per month

87 Deals 87 successful matches and negotiations.

100,000 Website Visits

Our online connections increase daily

100,000 Website Visits

Our online connections increase daily

22 Hours of Training

Our real estate Academy deepens Advisor expertise

22 Hours of Training

Our real estate Academy deepens Advisor expertise

1.750 Showings 1,750 property tours each day

1,750 property tours

164,000 Newsletters

Sharing our news and our listings

164,000 Newsletters

Sharing our news and our listings

Strategic Marketing Partners

Paul Benson Park City, UT

Private Office Advisor, Licensed Partner and CEO of Engel & Volkers Gestalt Group, Paul Benson has regularly ranked #1 Advisor in Utah for sales Volume for the past 10 years with over 1,000 transactions and $2 billion in closed sales. For many of the past 8 years, he has ranked #1 world-wide among the entire E&V Network.

Michelle Pender San Francisco, CA

A native of San Francisco, there are few people as well connected and accomplished as Michelle. As a true listing advisor, she represents and masterfully markets properties in some of the most affluent and eclectic neighborhoods in the San Francisco market. Michelle’s commitment to excellence, marketing expertise, and negotiating prowess has built a clientele that refers her services often.

Sam Real Beverly Hills, CA / Bend, OR

Sam is a Private Office Advisor and Licensed Partner with sales of over $100M per year. Sam and his team are seasoned in working with celebrity clients and have built a reputation in Los Angeles. He has been profiled and quoted in Top Agent Magazine, The LA Times, Bloomberg, CNBC, Los Angeles Business Journal and Angeleno Magazine.

Ken Dara Marin Country, San Francisco, CA

A Top Producing Advisor in California’s North Bay Market, Ken is a founding member of Realm Global Network, an organization dedicated to performers in the top half percent in real estate. He is a member of REV Network since 2018, and the Top Agent Network, which he’s worked with since 2015.

Tracy McLaughlin Marin Country, CA

Joining Engel & Volkers in 2022, California’s Marin County real estate legend Tracy McLaughlin, one of the top ranked REALTORS® in the country (#24 in the US and #8 in CA), is sought out by A-list celebrities, tech founders and business leaders. In 2021, she sold an astonishing $465M of real estate in Marin County alone. Her two adult daughters are now Engel & Völkers advisors based in Aspen, CO.

Jean Merkelbach Lake Tahoe, NV

With over 40 years in real estate and recognition by the WSJ as one of the top producing agents in Lake Tahoe, top in Nevada and 46th in the nation, Jean is a leader among leaders in the real estate industry. Her unparalleled network of high-net-worth clients gives her and Engel & Völkers an advantage in finding individuals for almost any opportunity.

Over $1.2B Combined 2021 Sales

Erik & Summer Berg Aspen, CO

Erik and Summer have sold an astounding $100 million in real estate in 2020 and has consistently averaged over $50 million over the past few years. In 2020 Erik was recognized as one of the top 200 Advisors in the nation by the Real Trends Thousand list.

Jenni Ames Chicago, IL

Jenni is a Private Office Advisor and Licensed Partner and ranked among Chicago’s top ten agents/ teams for the last 21 consecutive years with $1.8 billion in career sales. She prides herself in having highest standards for herself and raise the bar in our industry.

Noel & Mercedes New York City, NY

The Mercedes Berk Team ranks as the number one producing team in North America at Engel & Völkers in 2015, 2016, 2017, 2018 and 2020. The team was responsible for the 3rd largest sale in New York City in 2016, which was the 10th largest residential sale ever recorded in the city.

Sam Chapin Seattle, WA

Since in 2015, Sam and his partner have sold over $250M in Seattle area real estate, and they are one of the region’s highest selling teams. Representing both buyers and sellers, they specialize in high end luxury properties.

Scot Pearcey Vancouver, BC

Scott, a Private Office Advisor and Licensed Partner along with his business partner Jim LeBlanc have been part of over $500M in real estate sales in Victoria since 2007. Scott is a 10 consecutive year Gold MLS Award winner. This is the top 10% of all Realtors in the Greater Victoria area.

Maggie Thornhill Whistler, BC

Maggi has sold more homes over 5 million dollars than any other Advisor in Whistler, Maggi has averaged over $200M in sales every year over the last 5 years Sold a total of $320M of residential real estate in 2016, a record for an Advisor in Whistler

Engel & Völkers Private Office

Engel & Völkers Private Office was established to serve the elite clientele with ultra-high-netvalue and multi-market real estate portfolios. Advisors who qualify for the Private Office are trusted resources for even the most high-profile clients, including leaders in heads of banks, CEO’s, Formula One drivers, Princes, and Sheikh. They are known for exemplary service, results, discretion and building long-term relationships that often span several transactions and locations.

PRIVATE OFFICE PORTAL

The Private Office Portal is a premium consumer web-portal focused on (U)HNW clientele. Available to the public at evprivateoffice.com, the Portal showcases our finest listings and market intelligence to a global audience in a compelling fashion. The public-facing segment of the portal displays every unique and impressive feature about your property - from expansive views down to the finest details. Visitors can see full-screen, high resolution images and videos or tours along with floorplans and any other documents. Whatever is available to showcase your property in the most effective way can be seamlessly displayed.

Whether assisting with the private sale of a vineyard, the purchase of a penthouse or a luxury yacht, as Private Office Advisors we are qualified to deliver the ideal resources and contacts for your assignment. Known to be representing some of finest properties in our market if not the world, we work as a team to innovate, communicate, and strive to achieve the best outcome.

The unique access to far-reaching personal and professional networks is one key to the success of Private Office group. We have the ability to share real estate opportunities broadly or discreetly through our relationships in the world’s most prestigious locations.

Exclusive Network

We are a proud member of the REALM network. All members are individually selected by worldclass real estate professionals with over 50 years of experience in the luxury industry. Each member is formally consulted and personally vetted through the executive team to confirm ethical standards, sales history, current inventory and other relevant membership requirements. Many REALM members are recognized year after year as having closed the largest volume of annual domestic luxury transactions in their markets, as well as many of the most significant estate sales worldwide.

The level of membership REALM professionals like us represent equates to one half of one percent of all licensed real estate associates worldwide. The goal in holding the exclusive network to these lofty standards, is to ensure your property receives the highest level of service and exposure to the proper channels around the globe.

238,900

Clients represented by the members of the REALM network.

28 Members

Are #1 in their marketplace.

$28.9 Million Average net worth of prospects in the Wealth-X database.

9 Members

Are #1 in their Individual state.

$6.5 Billion Amount of listings represented by REALM professionals. $2.5 Million Average closed transaction of active REALM members.

As a founding partner and members on the advisory board, we have access to provide your property with an extra boost of exposure, sharing the opportunity on the top-level among all Advisors.

Locations: New York, Palm Beach, Los Angeles, Chicago, Miami, Dallas, Boston, San Francisco, Washington Dc, Seattle, San Diego, Aspen, Philadelphia, Minneapolis, Houston, Jackson Hole, London, Napa Valley, Phoenix, Lake Tahoe, The Hamptons, Park City, Toronto, Maui, The Caribbean, Beverly Hills, Austin, Costa Rica, and more.

Strategic Wealth Partnerships

REALM is the matchmaker dating site for real estate. Using a sophisticated set of algorithms and artificial intelligence learning, REALM matches buyers and clients through a highly exclusive network of brokers. The technology behind REALM is called Wealth X, the same technology that American Express uses for its Black Card, and provides unique intelligence on the world’s wealthiest individuals. REALM is the fastest growing tool utilized in the niche luxury real estate market.

• As member of REALM we have access to a global network of the absolute best real estate professionals in the business.

• REALM has partnered with the leading members of wealth management, advisory and reporting in order to provide us with the most up to date and accurate data on HNWI and UHNWI available.

• As members we have access to the latest wealth reports, as well as exclusive access to wealth managers who oversee the largest family offices and assets of wealthiest individuals in the world.

• REALM also provides us with access to dossiers which provide necessary answers for accurate wealth mapping such as: Who are HNWI / UHNWI working with? What markets do they live in? What philanthropic activities are they involved in? What securities are they invested in? How do they communicate?

Gestalt Group Advantages

We are a group of highly specialized real estate professionals at the top of our respective markets. We work together to leverage our attributes and geographical advantages to ensure all E&V advisors come out on top.

Park City. Salt Lake City. San Francisco. Lake Tahoe. Napa Valley. Newport Beach. The location is irrelevant, wherever Engel & Völkers opens its doors, the philosophy remains the same. The group is an interconnected system, referrals are frequent, and cross-marketing is embraced. Outside of our group, it is not uncommon to pick up the phone to call Germany for marketing ideas, or assistance in locating an international referral agent.

Above all, we are a family made up of the top agents in our markets. We represent some of the most affluent individuals in the country, and we have a fantastic time in the process.

Sellers Presentation | Engel & Völkers Gestalt Group

GG Locations

California

Santa Barbara, Santa Ynez, Newport Beach, Laguna Beach, Belmont Shores, Beverly Hills, San Francisco(2), Sausalito, Mill Valley, San Anselmo, Larkspur, Danville, Santa Rosa, Healdsburg, Sonoma, Napa, St. Helena, Mendocino, Truckee

Utah

Park City, Salt Lake City, Holladay Kamas, St. George(2)

Nevada

South Lake Tahoe, Incline Village, Reno

Arizona Scottsdale, Scottsdale Waterfront

Colorado

Aspen, Snowmass, Basalt, , Carbondale

Idaho Sun Valley, McCall

Washington

Seattle Eastside, Mercer Island

Yachting Division

Newport Beach, CA, Naples, FL. Annapolis, MD, Tiburon, CA.

The Connection Source

With Engel & Völkers and the Gestalt Group, you have a dedicated team working to achieve your real estate goals on both a local and global scale. Working with Engel & Völkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends. This individual is not only a market leader, but is supported by an exclusive global network of systems and professionals dedicated to providing the most exceptional home buying and selling experience possible.

The power of the Engel & Völkers network is shown through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation, and global outreach. With the local market expertise found in our neighborhood shops, the support you receive is amplified through our Americas headquarters in Manhattan and global headquarters in Germany.

Effective Marketing Measures

Engel & Völkers manages a global marketing infrastructure out of our corporate headquarters in Hamburg, Germany that supports our shops and advisors worldwide. This support adds to the targeted marketing strategies delivered by our Americas headquarters in Manhattan to support the local markets served by our Engel & Völkers advisors.

Each local shop then leverages the brands national and international resources and reach through its dedicated marketing specialist who works with each advisor to create customized, multi-channel campaigns for each property we market.

Engel & Völkers marketing strategies and offerings are rooted in data and research for optimal resultsat every level. By identifying the unique qualities of a property and placing it in the context of current and trending market conditions, we then identify target market groups and create campaigns to provide maximum exposure of the property alongside messaging and branding to attract the most qualified buyers. Our creative approach is also backed by consumer data and testing to ensure we highlight your property in the best light.

Storytelling Through Visual Media

Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled.

We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and assets.

On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.

We will create a lifestyle video incorporating a couple enjoying indoor and outdoor living coupled with nearby lifestyle clips.

Custom Strategies

With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of world-class publications where Engel & Völkers advertisements are placed.

Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.

KEY FEATURES:

Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications. Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.

Marketing Intelligence

Just like every property and client, there is never a one-size-fits-all approach. That’s where data intelligence comes into play. In analyzing a proprietary blend of both internal and external data points, MaX determines the most influential marketing strategy for every advisor in every market based on their goals, home price points and their targeted audience and provides education to help them execute on it.

Intelligence for marketing single listings MaX also allows advisors to determine the unique optimal marketing mix for each of their listings. Advisors simply input a home address of any property in the Americas, price point and targeted buyers, and MaX delivers the marketing channels that are most effective for marketing that specific home.

MaX was designed to help advisors reach the right buyers for their listings.

Real Estate Industry Exclusive Technology

Promoting your home

With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of world-class publications where Engel & Völkers advertisements are placed.

KEY FEATURES:

Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications. Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.

Award Winning Public Relations

Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.

Engaging Prime Visitors

The Engel & Völkers global platform is at the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, the Americas, and from countries around the world, our online presence receives 3.2+ million unique visitors every month.

With industry leading design, tools and functionality, the Engel & Völkers global platform enhances engagement and generates leads to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure for local and regional home buyers, while potential buyers can discover our listings located throughout the nation from our Engel & Völkers Americas site.

International buyers visiting any of our other Engel & Völkers websites are also linked into our pages for maximum exposure.

Giving You The EDGE

Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.

But we don’t stop there. With a global network of more than 15,000 real estate professionals in more than 34 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek... like yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Engaging Fans, Sellers & Buyers

The Engel & Völkers network uses social media to connect with advisors, consumers, and influencer across the globe. The content, news, and listings we share are designed to engage and inform followers, ensuring that our brand, services, and premier properties remain a topic of conversation.

Our social media strategy is to be where our clients are and where potential clients want to be, to provide content of value and enjoyment, and to drive traffic to our properties. On a local level, our shop emulates this strategy with a focus on featuring notable listings like yours and to increase their exposure to a targeted sphere of influence.

E&V Social

Over 24 Exclusive Channels

With E&V Social, managing your social media strategy has never been easier. E&V Social is

Direct Digital Promotion

The Engel & Völkers network also uses email marketing effectively and efficiently to inform buyers and other real estate professionals about your home. Our marketing platform and efforts allow us to promote your home to not only the clients and contacts of the listing advisors, but gives access for much of our advisors to send out your home to their client base as well.

It is well documented that this marketing strategy is highly effective and allows us to expose your home to as many potential buyers as possible. This form of direct marketing has the highest return on investment by directly sending out awareness of your home to potential buyers across to a larger collective audience.

Social Influences

Social influences can be promoted in multiple ways, we will be using social influences to reach and expand the highest of net worth individuals by tell your homes story and increase it’s exposure to the largest luxury market using the help of the exclusive top Luxury Home Youtuber, Enes Yilmazer. Enesy travels around the world featuring the most exclusive homes. For more information on Enes, see the link below to a Wall Street Journal piece on Enes

View Enes Yilmazer’s YouTube Channel with over 1.8M Subcribers.

Exceptional Exposure

Wall Street Journal reaches a distinguished, global audience each month of 45.2 million digital readers who have an average household net worth of $1,632,591. When you list your home with Engel & Völkers, your property is seen not only on WSJ. com, but also its affiliated sites targeting Europe, Latin America, India and China. We ensure that your home has online exposure in all major markets - a high priority for selling premium properties to today’s digital savvy and often international clientele.

Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties. Our partnership with Mansion Global showcases Engel & Völkers listings of $1 million and greater, with stunning imagery appearing on sites in multiple languages.

James Edition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accouterments of a luxurious lifestyle.

Published four times a year, Private Residences Americas offers your property both national and international exposure, showcasing the finest properties within the Americas represented by Engel & Völkers. Highlighting your property’s most attractive attributes and details, this publication reaches potential buyers in Engel & Völkers markets throughout the Americas as well as distributed in select European Engel & Völkers shops.

The GG Experience

Engel & Völkers - GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living. Published seasonally in six languages, GG explores culture, art, design, and architecture as well as profiles of innovators, artists, and celebrities, and the incredible homes in which they live.

GG is also the premium magazine in which we feature luxury properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers - top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

Exposure To Yachting Enthusiasts

In 2019, E&V Gestalt Group launched the first Engel & Völkers Yachting franchise in America, in Newport Beach, California. Since then we have expanded our yachting operations to Naples Florida, Annapolis, Maryland, and coming soon Tiburon, California with more locations on the horizon.

The yachting industry is utterly unique; it revolves around pure luxury and the feelings that come from creating incredible once-in-a-lifetime moments on the water with those closest to you. Knowing many of our real estate clients are avid boaters, this is a natural fit for combining lifestyle and real estate to develop additional business opportunities.

We often co-market our yachting with our real estate in the various markets and to our yachting clients. We will include your home in the following:

+ JetSet Magazine Yachting Advertisement

+ Annapolis, MD Boat Show - E&V Booth

+ Fort Lauderdale, FL Boat Show - E&V Booth

+ Miami, FL Yachting Boat Show - E&V Booth

POLO Connections

The property business, like the game of polo, is all about team spirit, dynamism and the right strategy. So it should come as no surprise that Christian Völkers himself has been a passionate polo player for many years and decided to found a professional polo school. This idea was born at the Engel & Völkers Polo Cup hosted every summer on Majorca, and it soon gathered momentum.

Engel & Völkers Gestalt Group has sponsored select Polo tournaments within our market places, specifically central coast and northern California. This has allowed our advisors to network with those who are passionate about the sport and the lifestyle.

We will collaborate with our polo advisors who frequent the tournaments and advertise your home in POLO Magazine, the longest running polo magazine in the world and is delivered to every member of the United States Polo Association and 250 polo clubs across the U.S. and Canada.

POLO SCHOOL

Where Are Luxury Buyers Coming From?

Arizona’s Top Luxury Feeder Markets

+ Illinois

+ California

+ Washington

+ Colorado

+ Utah

+ Canada

Arizona’s Buyers for Sales over $10M in the Last Two Years:

+ Illinois

+ California

+ Arizona

+ Oregon

Using this data to our advantage, we have formed the ultimate Strategic Marketing Team , selecting the Top Advisors in each of these feeder markets along with other top affluent markets that make Scottsdale their winter retreat.

Through these partners, we will cross market your home to Buyers and Agents maximizing your homes exposure and sales price through a variety of media platforms. As a power house we closed a combined $1.5 Billion in sales volume in 2021 alone.

Targeted Plan for Your Property

Networking

Networking can be extremely effective with Real Estate Professionals that have strong relationships within target rich populations. Such networking can be effective in the following:

Local: Identify the Top 20 REALTORS® who routinely work with buyers in this area and price point

Influencers: Socially engage local influencers through local events and advisor outreach

• Intermountain West Regions

• Amenity rich golf and luxury mountain communities

• Local Networkers and Social Influencers

Regional: Target potential buyers through digital and print advertising campaigns through select media channels in regional feeder markets

• Silicon Valley Businesses/IPO Executives

• Southern California/Orange Co. Social Influencers

• San Francisco/Bay Area Social Influencers

• New York & Eastern Coast

• Chicago

• Seattle

• Canada

• Colorado

• Idaho

• Oregon

National: Engel & Völkers America’s Networking through Social Media, Private Office Events, and Communications and cross-market advertising campaigns in feeder markets.

• Destination Market Networking: EVShopTV and Shop Exposés

- Newport Beach

- Santa Barbara

- Los Angeles

- Beverly Hills

- Aspen

- Vail

- Park City

- Lake Tahoe

- Sun Valley

- Bozeman

- Chicago

- Dallas

- Hamptons

- Manhattan

- Atlanta

- Miami

- Houston

- Virginia

International: 30+ Countries in E&V Global Network - Promote the opportunity of ownership by Broker Outreach to Brokers in key countries of interest. EVShopTV and Shop Exposés

- Argentina

- Australia

- Austria

- Belgium

- Canada

- Chile

- Colombia

- Croatia

- Czech Republic

- Denmark

- Dominican Republic

- France

- Germany

- Greece

- Hong Kong

- Hungary

- Ireland

- Italy

- Liechtenstein

- Malta

- Mexico

- Montenegro

- Netherlands

- Oman

- Peru

- Portugal

- Qatar

- Romania

- Russia

- South America

- Spain

- Sweden

- Switzerland

- Thailand

- Turkey

- UK

- USA

In-Person Engagement

Local: For REALTORS® in and around Scottsdale

• Exclusive Brokers Open House will be with the Top 10 local agents with a dinner to follow this is in the first 30 days during the soft launch

National: Property open house event on a national level

• Second 30 days we would invite 20 agents from around the country to view the property with a dinner to follow.

• Following months we’ll be focusing on other targeted top producing advisors and agents from around the states as well as in Europe and other countries.

Proposed Marketing Plan

Phase One ‒ Soft Launch

First 30-Days: Off-Market Strategy

Marketing Assets

• Develop visual and written content for marketing

• Create digital and traditional marketing collateral

• Launch Private Office Portal

Exclusive Network Marketing

• Market through Engel & Völkers Private Office network

• Feature property through REALM network

• Market through TAN network

Private Events

• Identify Top-10 local and feeder market REALTORS®

• Host private dinner/open-house event for selected REALTORS®

• Give guests custom leather bound marketing piece

Strategic Marketing Partners Launch

• Social Media Launch ‒ Targeted Teaser Campaign, focusing on the ability to make personalizations to this amazing home

• Video Launch ‒ Teaser videos branded to each target market deployed through each Marketing Partner’s SOI

Phase Two ‒ Public Launch

On-Market Strategy

Upload to Local MLS

Launch PR Strategy

• National Media Exposure

• Local/Regional Press Releases

Launch Digital Marketing Strategy

• Launch property website

• EDGE syndication

• Social media promotion on 26+ channels

• Digital Advertising

• Email campaign launch to over 15,000 recipients

Direct Mail Campaign

• Specialized postcards mailed out to high net-worth individuals in targeted exclusive neighborhoods

Print Advertising

• Launch national, regional, and local ads

• Feeder market advertisements

Network Marketing

• Create and distribute Engel & Völkers window exposés in key feeder market shops

• Include on Engel & Völkers ShopTV

2023 Marketing Plan

gretchen.baumgardner@evrealestate.com www.brusketeam.com

E&V Social Key

E&V Social Key

Features

Features

With E&V Social, managing your social media strategy has never been easier. E&V Social is an automated marketing tool designed to increase engagement, streamline your social media marketing across multiple channels and save you time so that you can focus on your clients. This platform is offered at no cost to the Engel & Völkers network.

With E&V Social, managing your social media strategy has never been easier. E&V Social is an automated marketing tool designed to increase engagement, streamline your social media marketing across multiple channels and save you time so that you can focus on your clients. This platform is offered at no cost to the Engel & Völkers network.

WithE&V Social, managing your social media strategy has never been easier. E&V Social is an automated marketing tool designed to increase engagement, streamline your social media marketing across multiple channels and save you time so that you can focus on your clients. This platform is offered at no cost to the Engel & Völkers network.

Integration with social media networks to post, advertise and schedule posts all from one place.

Integration with social media networks to post, advertise and schedule posts all from one place.