ANNUAL REPORT 2017
ANNUAL PARTNER:
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TESTIMONIALS ON MEMBERSHIP, EVENTS AND COMMUNICATION “I have enjoyed the new member’s orientation very much. The event was as always well organised, in GTCC fashion. As a matter of fact it was actually possible for me to generate some business leads which I will follow up. I have no recommendation for improvement; just continue with your orientation day’s events in the same way.” Mr. Peter Vandlik, Managing Director, KSB Pumps Co., Ltd.
“The GTCC networking event is a good kick-start to get familiar with the organisation. You connect easily to people just like you. Gathering in such a group allows getting a broad overview of what members do. It showcases what huge business collaboration potential the GTCC connection offers. A must go to!” Mr. Oliver Grosse-Brauckmann, International Support Director, PKF Holdings (Thailand) Limited
ON GTDEE “…GTDEE is a guarantee for students as they will earn a high vocational cer tificate and our excellence certificate at the completion of the programme.” Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Ltd.
“…GTDEE project is an important piece of the jigsaw puzzle in developing the vocational education system and the personnel themselves.” Mr. Piti Bhirom Bhakdi, Managing Director of Boonrawd Trading Co., Ltd.
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GTCC Annual Report 2017
CONTENTS 1. Executive summary 1.1. Introduction
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1.2. Membership, Events and Communication
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1.3. Consultancy services
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1.4. Trade fairs
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1.5. German-Thai Dual Excellence Education
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2. Highlights of 2017 2.1. Special events
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2.2. Membership activities
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2.3. Consultancy services
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2.4. Trade fairs
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2.5. German-Thai Dual Excellence Education
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3. Executive Director’s report 3.1. General tasks
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3.2. Board meetings
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3.3. German ASEAN Business Council (GABC)
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3.4. Cooperation, project activities and meetings 16 3.5. Staff activities
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4. Membership, events and communication 4.1. Membership
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4.2. Events
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4.3. Communications and publications
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CONTENTS 5. Consultancy services 5.1. Projects
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5.2. Consultancy services
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5.3. Other DEinternational activities
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6. Trade fairs 6.1. Trade fair representation
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6.2. Business delegations
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6.3. Participation by Thai companies in fairs in Germany and other countries
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7. German-Thai Dual Excellence Education 7.1. GTDEE activities and events
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7.2. GTDEE service portfolio
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7.3. Activities planned for 2018
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8. GTCC organisation
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8.1. GTCC team
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8.2. Office location
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8.3. Contact information
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GTCC Annual Report 2017
EXECUTIVE SUMMARY
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1.1. Introduction The German-Thai Chamber of Commerce (GTCC) in Bangkok is a member of the German Chambers of Commerce Worldwide Network (AHK), with 130 locations in 90 countries. Since its establishment in Bangkok in 1962, the GTCC has maintained itself as a reliable intermediary between German and Thai businesses, thus contributing to the dynamism of the economic development in both countries. In the course of 2017, GTCC put together over 120 events and activities that encouraged further development and interaction of the German-Thai business community within Thailand and abroad. Thanks to the high level of dedication of the GTCC team, recognition of the Chamber in the business community was heightened, enabling GTCC to constantly enjoy opportunities to collaborate closely with various partners and counterparts who added variety to the nature of GTCC services and activities.
1.2. Membership, Events and Communications By the end of fiscal year 2017, GTCC had reached a significant milestone as it had welcomed more than 600 members. This remarkable achievement maintained GTCC’s position as one of the biggest and fastest growing bilateral European Chambers of Commerce in Thailand. With 81 new members acquired, 517 members renewed and 14 members’ applications in progress, GTCC encompasses business people who are high-level executives and decision-makers from an all-embracing corporate sector of Thailand. GTCC was dedicated to providing its members with a unique set of almost 90 demand-driven activities and events that attracted participants from every industry and sector — from smaller businesses to global corporations — with useful and timely insights into different fields of business information and oppor tunities. To serve GTCC members with regard to essential information about the business and industry sectors in Thailand, GTCC issued two publications: UPDATE Magazine and the Membership Directory and one e-Newsletter “e-UPDATE”.
1.3. Consultancy services The Consultancy Services Department supports the entry of clients to the Thai, German and Association of Southeast Asian Nations (ASEAN) markets through its various services that are flexible and tailor-made to suite specific needs. These services include market studies, market information, business research, business match-making, technical workshops, conferences and the organisation of exclusive business delegations.
Energy (BMWi) as well as German Federal States offer various programmes. The GTCC is actively involved in many of those programmes: for example, the German Energy Solutions Initiative (BMWi). The Consultancy Services Department plays a vital role in supporting German companies from various industries and the service sector in gaining first-hand experience of the Thai market, thus paving the way for potential future business activities in Thailand as well as in the ASEAN Economic Community (AEC).
1.4. Trade Fairs The GTCC is the official representative of leading German trade fair companies with excellent reputations worldwide, including Messe Berlin GmbH, Deutsche Messe AG, Messe München GmbH, NürnbergMesse GmbH and Spielwarenmesse eG. In order to ensure smooth and successful par ticipation in German trade fairs, the GTCC offers comprehensive services and provides a one-stop service for Thai companies. Moreover, the GTCC acts as the link between Thailand and events in Asia that are organised by German trade fair companies. The GTCC also organises comprehensive business delegation packages to trade fairs in Germany, including factory visits and B2B meetings. The Chamber not only plays a vital role in German trade fair consultancy, it also enhances business opportunities in the European Union market.
1.5. German-Thai Dual Excellence Education GTDEE-Thai Dual Excellence Education (GTDEE) is the co-ordination office for higher vocational education based on German quality standard in the “Apprenticeship Programme”, and is operated by the GTCC. The GTDEE apprenticeship programme is a two-year vocational programme with elements of the German dual education system. Apprentices spend less than 30 per cent of their time at a vocational college and at least 70 per cent in a par tner company. The GTDEE Depar tment acts as the centre, providing interested companies and colleges with all types of required support throughout the programme. In addition, GTDEE offers a Quality Assurance (QA) for Vocational Educational and Training ser vices for Thai vocational institutions, to standardise school quality in development and performance of teachers and students. On 1 November 2017, GTDEE was awarded the copyright for all procedures and content of the QA in vocational colleges and schools, issued by the Depar tment of Intellectual Property, Thailand.
In order to support the export activities of German SMEs, the German Federal Ministr y for Economic Affairs and
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HIGHLIGHTS OF 2017
GTCC recorded yet another eventful year in 2017 with over 120 events and activities, some of which resulted from engaging in partnerships with counterparts and leading international organisations. A selection of the highlights is listed below.
2.1. Special events 2.1.1. Hosting the Late King’s funeral chanting ceremony GTCC co-hosted funeral chanting rites dedicated to the late King Bhumibol Adulyadej on 21 February 2017 at Dusit Maha Prasat Throne Hall in the Grand Palace. GTCC President, board members, distinguished guests, management and staffparticipated in the event.
2.1.2. AHK Asia-Pacific Co-ordination Meeting 2017
The AHK Asia-Pacific Co-ordination Meeting took place from 27 to 28 February 2017 at the Oriental Mandarin Bangkok Hotel. AHK Executive Directors and delegations from the Asia-Pacific region, together with key DIHK representatives discussed further co-operation and preparations for the next Asia-Pacific Conference. In the evening of 27 February, AHK Executive Directors and distinguished guests were invited and welcomed by His Excellency German Ambassador to Thailand, H.E. Peter Prügel at his residence inside the German Embassy in Bangkok.
2.1.3. GTCC Business Luncheon “Thailand Economic Outlook” GTCC, in co-operation with 15 leading foreign Chambers of Commerce, organised a luncheon talk on the “Thailand Economic Outlook” at the Anantara Siam Bangkok Hotel on 28 February 2017. The luncheon attracted 160 guests from various business sectors in Thailand. The luncheon’s keynote speaker, DIHK Deputy Chief Executive Officer, Dr. Volker Treier, offered some valuable insights into global and regional challenges facing German businesses in 2017. A panel discussion on “Will the Thai economy gain speed in 2017? What does it need?” was discussed by representatives from leading German companies, Mr. Michael Grewe, President and Chief Executive Officer of Mercedes-Benz (Thailand) Limited; Mr. Martin Malleier, Managing Director of M+W (Thailand) Ltd.; Mr. Markus Lorenzini, President and Chief Executive Officer of Siemens Ltd.; and Dr. Florian Zock, Head of Business Development Asia-Pacific and General Manager of Trumpf Ltd.
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GTCC Annual Report 2017
HIGHLIGHTS OF 2017
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2.1.4. Joint Chambers BOI Luncheon GTCC and joint foreign chambers of commerce organised a luncheon presentation at the Conrad Hotel Bangkok on the Thailand Board of Investment’s (BOI) investment policy on 22 March 2017. Ms. Duangjai Asawachintachit, Deputy Secretary-General of the BOI, provided participants with the latest BOI policy updates and insights into foreign investment in Thailand, in addition to key information on cluster industry development in Rayong/Map Ta Put, how businesses could drive Thailand 4.0, and how BOI policies will benefit businesses.
2.1.5. GTCC Open House Day GTCC hosted its Open House Day on 18 April 2017 to provide an opportunity for GTCC members, partners and friends to visit its new office and learn more about the Chamber’s enhanced facilities, functions and services. Star ting with a house blessing ceremony in the morning, recently elected GTCC President Mr. Markus Lorenzini initiated the candle lighting, followed by ritual prayers and merit making. For the reception in the evening, H.E. German Ambassador to Thailand Peter Prügel kindly made special remarks to the more than 70 participating members, partners and friends, following a welcoming speech given by GTCC President Markus Lorenzini. The move to the new office is par t of GTCC’s “Strategy for 2017: Communication, Co-operation, Competence and Change”.
2.1.6. “Industries 4.0 in Thailand 4.0” On 15 May 2017, GTCC President Markus Lorenzini par ticipated as a key panelist in the High-Level Policy Talk on “Industrie 4.0 in Thailand 4.0: New Technologies, New Business Opportunities from Concept to Implementation”, held at the Dusit Thani Hotel, Bangkok. The other panelists included: Permanent Secretary of Ministry of Industry, Dr. Somchai Harnhirun; Permanent Secretary of the Thai Ministry of Science and Technology, Dr. Soranit Siltharm; Director-General for Industry, German Federal Ministry of Economics and Energy, Dr. Wolfgang Scheremet; and Chairman, Federation of Thai Industries, Mr. Chen Namchaisiri. Jointly organised by the German Embassy in Bangkok and Thailand’s Ministry of Industry and Ministry of Science and Technology, in close co-operation with the Federation of Thai Industries and GTCC, the event was opened with welcoming remarks by German Ambassador to Thailand, H.E. Peter Prügel, followed by a keynote speech by H.E. Dr. Uttama Savanayana, Minister of Industry and a special lecture on “Germany’s Strategy for Innovation and Growth – An Industry Perspective” by Prof. Dr. Peter Post, Head of Applied Research, Festo AG & Co. KG, Member of German Council of Science and Humanities.
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HIGHLIGHTS OF 2017
2.1.7. GTCC Gala Night 2017: Celebrating under the Stars GTCC hosted its annual Gala Night on 26 May with the theme “Celebrating under the Stars” marking GTCC 55th Anniversary at Shangri-La Hotel, Bangkok, during which more than 400 distinguished guests were welcomed from the German-Thai business community. H.E. Apiradi Tatraporn, Minister of Commerce of the Royal Thai Government and H.E. Peter Prügel, German Ambassador to Thailand, kindly delivered congratulatory speeches on successful German-Thai economic cooperation and mutual friendship. This splendid event provided a unique opportunity for corporate executives to meet and socialise with business counterparts in a relaxed and convivial atmosphere. The fund was raised from raffles sales at the Gala Night for the Chaipattana Foundation to support its rural development work as the foundation serves as a helping hand as well as a facilitator in the national development process.
2.1.8. GTCC YP’s First Anniversary “Meeting with the Global CEOs” GTCC, in cooperation with leading bilateral chambers of commerce in Thailand, organised a special GTCC Young Professionals (GTCC YP) event on “Meeting with the CEOs – How to Succeed in a Global Company” on 5 October 2017 at the GTCC office, to mark the GTCCYP’s first-year anniversary. Guest speakers included: Dr. Daniel Koch, Managing Director of Covestro (Thailand) Co., Ltd.; Mr. Stefan Molnar, General Manager, Sales in Thailand, Viet Nam and the Mekong region for Lufthansa Group Airlines; and Mr. Stefan Teuchert, President of the BMW Group Thailand. They shared interesting stories about their companies with 150 young professionals during the Live Talk session and the fruitful network evening. Follow the programme’s activities at GTCCYP.
2.1.9. GTCC Oktoberfest 2017 The fifteenth GTCC Oktoberfest was held on 9 and 10 November 2017 at the Conrad Bangkok Hotel during which GTCC set a new record of 1,500 guests from the German-Thai business community. Regarded as the most authentic and largest Oktoberfest in Thailand, this annual GTYCC event serves as a social platform for business partners, staff and friends in a casual and jubilant ambience, and offers a taste of Germany’s world-renowned annual beer festival in Bangkok.
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GTCC Annual Report 2017
HIGHLIGHTS OF 2017
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2.2. Membership activities In 2017, GTCC identified valuable topics for discussion and hosted various breakfast talks, luncheons and seminars with leading partners that supported the interests of its members. 2.2.1. GTCC Human Resources Seminar GTCC hosted a Breakfast Talk on “Underlining HR secrets for success in today’s disruptive world” at the Mode Sathorn Hotel on 2 March 2017. GTCC Deputy Executive Director, Mr. Marius Mehner, opened the event and welcomed Chief Capability Officer of SEAC, Ms. Arinya Talerngsri, as speaker. She presented her experiences and knowledge to the participants on human resources secrets as well as explained how to thrive and survive as a company in a fast-changing and disruptive world. Ms. Arinya also addressed the different set of skills that leaders need in order to attract young professionals in particular, the number of which in Thailand is declining dramatically .She stressed the fact that it was important for organisations to adapt to a fast-moving and competitive environment in order to ensure greater sustainability in the market.
2.2.2. GTCC Human Resources Roundtable 2017 German-Thai Chamber of Commerce invited human resources (HR) professionals to its HR Roundtable 2017, held on 25 July 2017 at the GTCC office. Twenty-five participants joined the event, during which they discussed the most relevant HR topics and exchanged information on challenges they faced in the German-Thai business community.
2.2.3. “GTCC Meets the German Ambassador” GTCC organised a special business evening “GTCC Meets the German Ambassador” on 13 September 2017. About 90 GTCC Members gathered at the German Ambassador’s residence. The event started with a welcome address by H.E. Ambassador Peter Prügel and followed by special remarks by GTCC President Marcus Lorenzini.
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HIGHLIGHTS OF 2017
2.3. Consultancy services 2.3.1. Delegation Trip – BIOFACH 2017 in co-operation with the Thai Organic Trade Association (TOTA) On 13 February 2017 the GTCC, in co-operation with the Thai Organic Trade Association (TOTA), successfully organized an exclusive visit to the Bavarian State Ministry for Food, Agriculture, and Forestry. Within the framework of the BIOFACH 2017, Nuremberg, the delegates were informed about the nationally recognized Bio label (‘Bio-Siegel’). Furthermore, the delegates visited the certified guesthouse “Hörger Biohotel”, and “Riedenburger Brauhaus”, a traditional Bavarian Brewery using an organic method of beer brewing.
2.3.2. GTCC exclusive business and study trip to HANNOVER MESSE 2017 and industry site visits During 22-30 April 2017 GTCC organized an exclusive business and study trip to HANNOVER MESSE 2017, as well as several automation site visits. A total of 27 Thai delegates experienced site visits at KUKA, TRUMPF, M. Preymesser GmbH & Co. KG, Mercedes-Benz Museum and Porsche AG. The delegation trip also featured a 2.5-days visit to Hannover Messe 2017.
2.3.3. GTCC exclusive business and study trip to EMO 2017 and Industry 4.0 & Intelligent Production site visits GTCC organized an exclusive business and study trip to the world’s biggest trade fair for the metalworking industry, EMO 2017 in Hannover, Germany. Taking place from 13 to 22 September 2017, the delegation trip featured as well site visits to Porsche AG, KLEINER Stanztechnik GmbH, Schuler Group, EMAG GmbH & Co.KG, Mercedes-Benz Museum and PHOENIX CONTACT.
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GTCC Annual Report 2017
HIGHLIGHTS OF 2017
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2.4. Trade fairs 2.4.1. International Green Week Berlin2017 Once again the International Green Week Berlin 2017 emphasised its function as a leading trade fair for national and international agribusiness. From 20 to 29 January a total of 1,650 exhibitors from 66 countries provided a comprehensive review of the food industry’s global market and of the achievements of agriculture and horticulture. The discussions about ‘Animal Welfare’, the quality and safeness of the food we eat, and safeguarding the world’s food supplies in the face of a steadily increasing world population were among the aspects that dominated this trade fair. Covering 268 m2 of exhibition space, the Thai Pavilion was held under the main theme of “Thailand: Green Village for Sustainable Economy” to present the Sufficiency Economy Philosophy of His Majesty King Bhumibol Adulyadej. The Royal Thai Embassy in Berlin accommodated 22 exhibitors from the royal projects and private sectors including Phufa, Doi Tung Development Project, PatPat, Chaipattana Foundation, Marketing Organization for Farmers, National Bureau of Agricultural Commodity and Food Standards, Ministry of Agriculture and Cooperatives, National Food Institute and Ministry of Industry.
2.4.2 drinktec 2017 As the World’s Leading Trade Fair for the Beverage and Liquid Food Industry, drinktec 2017 has chalked up the best-ever result in its 66-year history and surpassed all expectations with over 76,000 visitors from more than 170 countries. The number of visitors rose by 10,000 over the previous event in 2013. The number of exhibitors increased to 1,749 from 80 countries, likewise a new record. That is mainly attributable to the wine technology trade fair SIMEI, which was held as part of drinktec for the first time, as well as further growth in the number of exhibitors at drinktec itself.
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HIGHLIGHTS OF 2017
2.4.3 Spielwarenmesse 2017 Spielwarenmesse, the world’s largest fair for toys and leisure products, took place from 1 to 6 February 2017 in Nuremberg, Germany for the sixty-eighth time with high numbers of international exhibitors and visitors. There were 2,850 exhibitors from more than 60 countries, including 815 exhibitors who do not participate in any other fair. Moreover, 73,000 visitors, including 20,000 who only attend the Spielwarenmesse, travelled from more than 120 countries to Nuremberg for this year’s event – up 3.2 per cent on 2016. One million products, including 75,000 new items, were presented in 18 halls at Spielwarenmesse 2017 covering an area of 170,000 m2. Thailand Toy Industry Association (TTIA) hosted the Thailand pavilion at Spielwarenmesse 2017, which contained 11 exhibitors and covered 99 m 2 of exhibition space. There were also 13 notable Thai toy companies as individual exhibitors.
2.4.4. Agritechnica 2017
According to the estimation on the last day, Agritechnica 2017 welcomed 2,803 exhibitors and 450,000 visitors, including more than 100,000 visitors from outside Germany. Agritechnica has further extended its leading role in the global industry gathering for agriculture and agricultural machiner y. Agritechnica’s appeal to international politicians has increased noticeably. A great number of business delegations from all over the world learned about future strategies for agriculture at the fair last year. The GTCC in cooperation with VNU Exhibition Asia Pacific had successfully organised a business & study trip to Agritechnica in Hannover and industry site visits to CLAAS KGaA mbH and KWS SAAT SE to gain insights into the German agriculture technologies. The next Agritechnica will take place from 10 to 16 November 2019 (Preview Days on the 10th and 11th) at the Exhibition Center in Hanover.
2.4.5. BIOFACH 2017 The exhibition duo consisting of BIOFACH, the World’s leading trade fair for organic food, and VIVANESS, the International trade fair for natural personal care, set a new record in 2017 by welcoming a total of 51,453 trade visitors. People travelled to Nuremberg for the industry get-togethers from 134 countries this time, were impressed by a wide range of products offered by the 2,793 exhibitors (258 of these were at VIVANESS) from 88 countries and inspired by the country of the year Germany. Thailand is one of the most active ASEAN countries on the organic topic, based on three Thailand Pavilions suppor ted by three different organisations namely Depar tment of International Trade Promotion (DITP), Depar tment of Foreign Trade (DFT) and Institute of Product Quality and Standardization (IQS). Twenty-six Thai registered companies were able to present their organic certified products to global market.
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GTCC Annual Report 2017
HIGHLIGHTS OF 2017
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2.5. German-Thai Dual Excellence Education (GTDEE) 2.5.1. GTCC Final Examination 2017
The GTDEE team, under the auspices of the German-Thai Chamber of Commerce, organised the GTCC Final Examination 2017 for the apprentices batch 2015 in nine professions during March to May 2017 as listed below: No.
1
Profession Plant science
Company Mitr Phol Sugar Corporation Limited
2 Mechanics
Mitr Phol Sugar Corporation Limited, Robert Bosch Automotive Technologies (Thailand) Co., Ltd. Boon Rawd Brewery Co., Ltd., and Grohe Siam Limited
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Logistics
Robert Bosch Automotive Technologies (Thailand) Co., Ltd.
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Mechatronics
Bosch Packaging Technology (Thailand) Co., Ltd., Grohe Siam Limited
5 Electric power
Mitr Phol Sugar Corporation Limited, Amata B.Grimm Power Ltd., Boon Rawd Brewery Co., Ltd.
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Automotive mechatronics
Mercedes-Benz (Thailand) Co., Ltd., BMW Group (Thailand) Co., Ltd.
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Agricultural mechanics
Mitr Phol Sugar Corporation Limited
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Electronics
thyssenKrupp Elevator (Thailand) Co., Ltd.
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Quality assurance
Ducati Motor (Thailand) Co., Ltd.
2.5.2. Examination Committee Certificate Presentation Ceremony On 22 August 2017, the prestigious ceremony for the awarding of certificates to the GTCC Examination Committees took place at the German Ambassador’s Residence. The Ambassador of the Federal Republic of Germany to Thailand, H.E. Peter Prügel, and GTCC Executive Director Dr. Roland Wein presented the certificates to the GTCC examiners and advisors. In addition, members of German-Thai Dual Excellence Education (GTDEE) team comprising Project Director Mr. Markus Hoffmann, Senior Project Manager Dr. Kamonsak Suradom, Project Manager Mr. Panuwat Jaitham, Senior Consultant Mr. Katiphot Kanoknorrasade and Project Assistant Ms. Apinya Amporn attended the ceremony. GTDEE organised the GTCC Final Examinations 2017 in cooperation with college partners and well-known universities, i.e.,the Eastern Technological College in Chonburi, Don Bosco Technological College Bangkok, King Mongkut’s University of Technology Nor th Bangkok and Kasetsar t University Kamphaeng Saen Campus in Nakhon Pathom, from 13 March to 31 July 2017.
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HIGHLIGHTS OF 2017
2.5.3. School assessment at Eastern Technological College From 12 to 14 September 2017, GTDEE Project Director Mr. Markus Hoffmann, together with GTDEE team members Dr. Kamonsak Suradom, Mr. Panuwat Jaitham, Mr. Katiphot Kanoknorasade, Ms. Apinya Amporn and GTDEE Intern Mr. Ansgar Schaefer, visited the Eastern Technological College (E.Tech) to conduct a Vocational College Quality Assessment based on German standards. Dr. Prasert Klinchoo, the Director of E.Tech, teachers and the management team warmly welcomed the GTDEE team and provided their kind and helpful co-operation during the assessment.
During the three-day assessment, the GTDEE team visited classrooms and workshops, inspected the college grounds and safety provisions, interviewed the students and met with their parents.
2.5.4. Round table meeting On 8 November 2017, the GTDEE team led by GTDEE Project Director Mr. Markus Hoffmann, and including Dr. Kamonsak Suradom, Mr. Panuwat Jaitham, Mr. Katiphot Kanoknorrasade, Ms. Apinya Amporn and Mr. Ansgar Schaefer, participated in a round table meeting organised by the German Embassy Bangkok to discuss “Quality Development in Vocational Education” and “How to reach a better quality in vocational education”. The discussion was led by the Ambassador of the Federal Republic of Germany to Thailand, H.E. Peter Prügel at the Ambassador’s Residence. Also, Mr. Jan Lars Christian Scheer, Minister Counsellor of the Federal Republic of Germany, and Mr. Karl-Heinrich Helmut Ewald Herbert Adam, Third Secretary (Economic and Commercial) of the German Embassy in Bangkok, Associate Professor, Dr. Khunying Sumontha Promboon, President of Chitralada School, and the management team of the Chitralada Vocational School and the Chitralada Technology College attended the meeting. More than 30 participants joined the meeting including the representatives from DIHK, GIZ, Mercedes-Benz (Thailand) Co., Ltd., BMW Group (Thailand) Co., Ltd., Rober t Bosch Automotive Technologies (Thailand) Co., Ltd., KMUTNB, Eastern Technological C o l l e g e ( E . Te c h ) , D o n B o s c o Technological College, Institute of Vocational Education Bangkok and the Office for National Education Standards and Quality Assessment (Public Organisation).
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EXECUTIVE DIRECTOR’S REPORT
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3.1. General tasks The general tasks that are the responsibility of the Executive Director’s office include: General management of the Chamber; Maintaining close co-ordination with the GTCC Board of Directors; Representing the GTCC at functions and conferences, delivering speeches and making presentations; Engagement with DIHK and AHK Committees; Arranging and co-ordinating GTCC cluster meetings, membership affairs, media, trade delegations and visiting German companies, and trade fair representation (together with the relevant managers); Finance/personnel; Liaising with government authorities in Germany and Thailand; Liaising with Business Associations/Chambers of Industry and Commerce in Germany and Thailand.
3.2. Board meetings Working closely with the GTCC President, during 2017 the Executive Director organised nine board meetings to discuss the initiatives and directions of the Chamber. The Board met on the following dates: Meeting No.
Date
Meeting No.
Date
1
17 January
6
13 June
2
21 February
7
17 August
3
21 March
8
12 October
4
18 April
9
14 December
5
16 May
3.3. German-ASEAN Business Council (GABC) The German Chambers of Commerce and Industry in Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam established the German ASEAN Chamber Network to provide a dialogue platform, strengthen regional co-operation, and support regional trade and investment. It will provide instruments to: • Enable ASEAN policy-makers to identify bottlenecks of strategic importance for the implementation of the AEC Blue print, including economic policies influencing ASEAN’s trade and investment climate; • Exchange information between businesses and Chambers to improve the institutional representation and, ultimately, institutional support from Chambers to businesses; • Formulate joint positions on issues concerning ASEAN trade and investment, in order to enable companies to adjust their business rationale to current policy thinking of ASEAN key stakeholders as well as expected changes in ASEAN’s trade and investment climate. The Executive Director presented the ASEAN market and its growth potential at the following events to German companies interested in expanding to ASEAN: • ASEAN Insights, IHK Stuttgart, 28 March 2017; • Asia-Pacific Forum Bayern, IHK Nuremberg, 5 July 2017; • NRW Economic Forum Asia-Pacific, IHK Cologne, 7 July 2017. The Chamber representatives gave first-hand accounts of recent economic trends and developments in South-East Asia, such as the increasing international integration through free trade agreements. They also provided valuable tips on market entry options for German companies, and described the opportunities and challenges of business expansion in this highly dynamic region.
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EXECUTIVE DIRECTOR’S REPORT
3.4. Cooperation, project activities and meetings In 2017, the Executive Director participated in more than 200 meetings with member companies and counterparts of various business communities to discuss joint initiatives and exchange views.
3.5. Staff activities GTCC office relocation GTCC team members actively put their effor ts into the office relocation from Empire Tower to AIA Sathorn Tower on 26 February 2017. The new office is designed to enhance our communication, co-operation, competence and change, as part of GTCC’s 4-C strategy.
GTCC Staff Christmas Dinner Following the Staff Outing, the GTCC hosted a Christmas party for them on 15 December 2017 at the Royal Orchid Sheraton. The event was organised to give special thanks to the GTCC staff for their productive and fruitful contributions to the work of the Chamber. In addition, a number of activities were arranged to strengthen staff relations and everyone went home with gifts from colleagues.
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GTCC Annual Report 2017
Staff outing The Chamber organised a one-day Staff Outing on 15 December 2017. The group visited Phra Samut Chedi and Baan Bang Nam Pheung OTOP Home Stay in Samut Prakarn province. During the visits they learned how to make Batik dyeing and coconut milk custard, and were impressed by the historical and cultural atmosphere.
MEMBERSHIP, EVENTS AND COMMUNICATION
4.
4.1. Membership GTCC is larger and stronger than ever, marking the first time in the Chambers’ history of having more than 600 member s and representing a broad range of business industries and sectors across Thailand and Germany. To ensure continued membership growth and to bolster member retention efforts, GTCC constantly kept pace with diverse and dynamic changes of business nature. Numerous up-to-date and insightful functions which are illustrated in the following section 4.2 Events had been held throughout the year in order to meet the needs and expectations of its members as well as relevant business communities. GTCC engagingly worked to remain relevant in the presence of growing online venues and social media. The existing means of communications were constantly improved to make them more appealing and to better serve the need of its members and public. In September, GTCC took an important step by participating in DIHK’s framework for new website development. A new website and online member directory which will be enhanced in relation to user-friendliness and completeness of information and available on mobile devices will be fully launched in mid-2018. A new upgrade on CRM software together with an implementation on a new event and membership management software will better enable the team to optimize engagement among its members. The Chamber’s most important resource is its members—the hundreds of reputable companies in Thailand and Germany. The 2017 membership year ended with a final count of 612 which is an increase of 42 compared to the 2016 end-of-year total of 570. This represents an overall increase of 7.35 per cent. The population of new members remains strong and shows a significant increase (12.5 per cent). There is, also, a slight increase of renewals (3.8 per cent). GTCC constantly monitor membership and identify characteristics of member behaviour on new signing up, renewing and discontinuing membership to develop programmes to improve overall member satisfaction. The chart below illustrates the membership trend and development in the number of members from 2008 up to 2017.
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MEMBERSHIP, EVENTS AND COMMUNICATION
4.2. Events During 2017, GTCC successfully organised over 120 events and functions, as summarised below: Seven regional meetings (see 2.1, 3.3 and 4.2.2) Three Member Orientation Programmes (see 4.1); Four Cluster Meetings (see 4.2.1) Five Breakfast Talks (see 4.2.2); Six business luncheons (see 4.2.2); Twenty seminars, workshops and conferences (see 4.2.3); Twenty-four business networking events (see 4.2.4); Six site visits (see 4.2.5); Four annual events (see 4.2.6); Eleven consultancy conferences, workshops and business delegations (see 5.1); Four trade fair delegations (see 6.2); Six GTDEE certificate presentation ceremonies, and twenty four related events (see 7.1).
4.2.1. Expert and Cluster Meetings In 2017, the Chamber organised three Cluster Meetings to provide a platform for sector-orientated participants and share information about the latest developments in their particular industries, and to discuss ways to address challenges and move the relevant industries forward.
Date
Expert Sector/Cluster
10 March Vocational education
To present new insights gained on having an authentic dual education system, safety and supervisory issues, and first-hand experiences of students.
23 March Energy
To provide latest insights and challenges for the energy sector under Thailand 4.
24 August
To discuss key issues and future challenges in Thai logistics 4.0.
Transport and Logistics
28 August Machine Manufacturers
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Objective
GTCC Annual Report 2017
To provide a platform for member companies to discuss the most relevant topics in the metal or general machine production and potential collaboration on local sourcing for small and medium size companies.
MEMBERSHIP, EVENTS AND COMMUNICATION
4.
4.2.2. Breakfast talks and business luncheons In 2017, GTCC organised and co-hosted six breakfast talks and six business luncheons with its partners on various topics as listed below. This type of activities serves as an efficient and effective business networking platform for members and their counterparts to meet and discuss matters of mutual interest. Breakfast talks Date
Speakers/panellists
Topic
2 March
Ms. Arinya Talerngsri HR Seminar on “Underlining HR Secrets Chief Capability Officer and Managing for Success in Today’s Disruptive World” Director of SEAC (formerly APM Group) Southeast Asia’s leading executive, leadership and innovation capability development centre
12 May
Mr. Till Morstadt L&P equity partner Dr. Constantin Frank-Fahle L&P senior consultant
“Tax and Legal Implications of Internationa Assignments”
1 September
Mr. Till Morstadt L&P equity partner Dr. Constantin Frank-Fahle L&P senior consultant
“Relocating Headquarter Services to Thailand”
12 October
Mr. Till Morstadt L&P equity partner Dr. Constantin Frank-Fahle L&P senior consultant
“German and Thai Tax Law Changes & Impacts”
22 November
Mr. Till Morstadt L&P equity partner Mr. Alexander Bohusch Luther Law Firm Ltd. (Myanmar)
“Structuring Investments into Myanmar from Thailand”
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4.
MEMBERSHIP, EVENTS AND COMMUNICATION
Business luncheons Date
20
Speakers/panellists
Topic
28 February
Dr.Volker Treier DIHK Deputy Chief Executive Officer Mr. Michael Grewe President and Chief Executive Officer of Mercedes-Benz (Thailand) Limited Mr. Martin Malleier Managing Director of M+W (Thailand) Ltd. Mr. Markus Lorenzini President and Chief Executive Officer of Siemens Ltd. (Thailand, Cambodia, Myanmar) Dr. Florian Zock Head of Business Development Asia-Pacific & GM of Trumpf Thailand Ltd.
Thailand Economic Outlook 2017
22 March
Ms. Duangjai Asawachintachit Deputy Secretary-General of the Board of Investment of Thailand (BOI)
Joint Chamber Luncheon on latest BOI policy updates, cluster industry development in Rayong/Map Ta Put and Thailand 4.0
27 April
Dr. Porametee Vimolsiri Secretary-General. National Economic and Social Development Board
Thailand’s Transformation Roadmap
13 July
Mr.Verapong Chaiperm Multi-Chambers Lunch on Governor of the Industrial Estate Authority the Eastern Economic Corridor (EEC) of Thailand (IEAT)
10 October
Mr. Kulit Sombatsiri the Director–General of the Thai Customs Department
GTCC Annual Report 2017
GTCC Joint Chambers Business Luncheon on “Thailand Customs 4.0”
MEMBERSHIP, EVENTS AND COMMUNICATION
Date 19 October
Speakers/panellists Ms. Jittima Srithaporn Director of the Intellectual Property Promotion and Development Office in the Department of Intellectual Property Dr. Poondej Krairit Director of Wisdom Guardian IP Consulting and the Head of the Intellectual Property Department at Dej-Udom & Associates Mr. Simon-Thorsten Wiebusch Country Group Head South East Asia Crop Science of Bayer Thai Co., Ltd. Mr. Desarack Teso Director - Corporate, External & Legal Affairs at Microsoft Thailand
4.
Topic Joint Chambers Business Luncheon on “Intellectual Property Thailand 2017: Challenges and Opportunities�
4.2.3. Seminars, workshops, conferences and others During 2017, GTCC collaborated with various partners in hosting and supporting the seminars, workshops, conferences and other networking events listed below.
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4.
MEMBERSHIP, EVENTS AND COMMUNICATION
Date
Event
12 January
Joint Chambers Chiang Mai Networking by NTCC
18 January
JFCCT Presidents’ Council Meeting 2017
6 February
GTCC “Consulting Day Laos”
13 February
Phuket Business Dinner (Brexit)
17 February
“Labour Law Matters - How to Avoid Labour Disputes in Thailand”
27-28 February
Asia-Pacific Co-ordination Meeting 2017
3-5 April
The first APAC Membership Meeting
18 April
GTCC Open House Day
3 May
“Freedom Dialogue: Germany – Thailand 4.0”
15 May
“Industrie 4.0 in Thailand 4.0: New Technologies, New Business Opportunities from Concept to Implementation”
15 May
Joint Chamber Chiang Mai Connect by NTCC
5 June
“Sustainable Factories and Industrial Real Estates: The German DGNB Certification System”
6 June
“Transform your Customer Experience”
19 July
GTCC “Country Consulting Day Vietnam”
20-22 July
DEinternational Regional Meeting Asia/Pacific
25 July 22 August
HR Roundtable 2017 “How Digital Transformation is Impacting Sales and Marketing - Become a Digital Leader”
13 September
Meet the Ambassador H.E. Peter Prügel
18 October
Workshop on cross-cultural issues “Using Online Tools for Evaluating Cross-Cultural Effectiveness in Thailand”
7 November
Joint Chambers Chiang Mai Connect by NTCC
4.2.4. Networking platforms GTCC offers various networking platforms for its members as well as the German-Thai business community overall. Each platform has its own characteristics, resulting in a variety of experiences for the participants. In 2017, twenty-four networking events were organised. Young Professionals GTCC successfully organised three “Young Professionals” events and celebrated its first anniversary on 5 October as listed below. The programme aims to provide a dynamic learning and networking platform for young professionals in the international business community in Thailand. Follow the programme updates at GTCCYP.
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GTCC Annual Report 2017
MEMBERSHIP, EVENTS AND COMMUNICATION
Date
Topic
4.
Speakers
8 March “Women in Business – Insights from a Female Leader”
Ms. Apinara Srikarnchana, Chief of Corporate Affairs at U Drink I Drive Co., Ltd.
21 July “New Business Models for a Healthy Lifestyle”
Ms. Claire Bostock Chief Business Officer of Absolute You Mr. Benjamin Koellmann Co-Founder and Managing Director of HappyFresh (Thailand) Co., Ltd
5 October GTCC YP’s First Anniversary “Meeting with the Global CEOs”
Dr. Daniel Koch Managing Director of Covestro (Thailand) Co., Ltd. Mr. Stefan Molnar General Manager, Sales in Thailand, Viet Nam and the Mekong region for Lufthansa Group Airlines Mr. Stefan Teuchert President of the BMW Group Thailand
Ice Breaker The Ice Breaker features special activities organised in co-operation with partnering chambers of commerce to encourage interaction across nations. Value-added activities are often introduced to give participants a unique networking experience. An Ice Breaker takes place both in Bangkok and up-country. In 2017, GTCC organised three Ice Breakers as listed below.
Date Event
Venue
26 January
Ice Breaker Networking: Welcome New Year 2017
Chatrium Hotel Riverside Bangkok
10 August
Ice Breaker Networking: Welcome Back!
Anantara Siam Bangkok
GTCC-FTCC-TICC Innovation and Lifestyle Night
Bangkok Marriott Hotel Sukhumvit
28 September
Eastern Seaboard Networking Twelve Joint Chamber Eastern Seaboard Networking events were held during 2017 as listed below.
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4.
MEMBERSHIP, EVENTS AND COMMUNICATION
Date
Event
20 January
Eastern Seaboard Stammtisch hosted by SATCC
17 February Eastern Seaboard Networking hosted by GTCC 17 March
Eastern Seaboard Networking hosted by AustCham
28 April Eastern Seaboard Networking hosted by BCCT
Venue Amari Pattaya Hotel Mövenpick Siam Hotel Na Jomtien Pattaya Courtyard by Marriott, South Pattaya Mövenpick Siam Hotel Na Jomtien Pattaya
19 May
Eastern Seaboard Networking hosted by AMCHAM
AVANI Pattaya Resort & Spa
16 June
Eastern Seaboard Networking hosted by NTCC/Beluthai
Pullman Pattaya Hotel G.
21 July
Eastern Seaboard Networking hosted by AustCham
AVANI Pattaya Resort & Spa
25 August
Eastern Seaboard Networking hosted by BCCT
Siam@Siam Pattaya
22 September
Eastern Seaboard Networking hosted by GTCC
AVANI Pattaya Resort & Spa
Eastern Seaboard Networking hosted by AMCHAM
Holiday Inn Pattaya
17 November
Eastern Seaboard Networking hosted by NTCC/Beluthai
Silverlake Vineyard
15 December
Eastern Seaboard Networking hosted by BCCT
Royal Varuna Yacht Club
6 October
Stammtisch Bangkok get-together The Stammtisch serves as GTCC’s casual get-together platform for German-speaking members and friends. Discussions revolve around economics, politics and social aspects. This event format is organised every second month in Bangkok. During 2016, GTCC organised six Stammtisch Bangkok get-together events listed below. The last one the Tri-Nation Night welcomed guests of honour, German Ambassador to Thailand H.E. Peter Prügel, Swiss Ambassador to Thailand H.E. Ivo Sieber and the Austrian Embassy’s Deputy Head of Mission and Chargé d’Affaires a.i., Ms. Judith Schildberger, representatives from Advantage Austria and the members of Swiss-Thai Chamber of Commerce.
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Date
Event venue
9 February
Bei Otto
20 April
Deutsches Eck Bangkok
22 June
Bei Otto
27 July
Deutsches Eck Bangkok
7 September
Bei Otto
23 November (Tri-Nation)
Deutsches Eck Bangkok
GTCC Annual Report 2017
MEMBERSHIP, EVENTS AND COMMUNICATION
4.2.5. Site visits GTCC site visits are organised in co-operation with Chamber members. The visits allow members and friends of the Chamber to experience an informative tour around a company’s premises as well as learn about that company operational routine. Site visits are generally free-of-charge for members. In 2017, the Chamber organised the six site visits listed as follows.
Date
Site
9 February
Fabrinet Co., Ltd.
17 March
Brose (Thailand) Co., Ltd.
22 June 25 August
4.
Majorette Thailand Co., Ltd. Schaeffler Manufacturing (Thailand) Co. Ltd.
7 September
Bosch Innovation House
23 November
Beiersdorf (Thailand) Co., Ltd.
4.2.6. Annual events Ordinary General Meeting The GTCC held its Ordinary General Meeting 2017 on 22 March 2017 at the Shangri-la Hotel, Bangkok and welcomed about 160 representatives of GTCC member companies. This year, GTCC was honored to welcome Mr. Chen Namchaisiri, Chairman of the Federation of Thai Industries (FTI), as the keynote speaker on “Thailand 4.0 a Value-based Economy Business Opportunities for German Companies”. The chamber congratulated Mr. Markus Lorenzini, President and CEO of Siemens Ltd. on his election as the new GTCC president and Mr. Phongsakdi Chakshuvej, Chairman of B.Grimm & Co Limited on his election as the new GTCC vice president. The chamber also congratulated the 8 newly-elected Board of Directors for 2017/2018: Ms. Piyakanit Yen-Ura, Senior Representative of Commerzbank AG Representative Office Bangkok, Mr. Volker Hellstern, Managing Director of Hafele (Thailand); Mr. Pattapong Tansomboon, First Senior Vice President, World Business Division, Kasikornbank; Ms. Anja Heck, Managing Director of Skywave Technologies (Thailand); Mr. Michael Welser, Managing Director of Powertech 2004; Dr. Forian Zock, Head of Business Development Asia-Pacific and General Manager of Trumpf; and Mr. Andreas Richter, Managing Partner of Blumenthal Richter & Sumet. GTCC also bid farewell to 2 out-going Directors, Mr. Martin Klose, Partner of Rödel & Partner and Mr. Dirk Grossmann, General Manager Passenger Sales Thailand & Mekong Region of Lufthansa German Airlines, for their valuable contribution to the success of the Chamber.
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4.
MEMBERSHIP, EVENTS AND COMMUNICATION
GTCC Gala Night 2017: Celebrating under the Stars GTCC hosted its annual Gala Night on 26 May with the theme of “Celebrating under the Stars” marking GTCC 55th Anniversary at Shangri-La Hotel, Bangkok, during which more than 400 distinguished guests were welcomed from the German-Thai business community. This splendid event provided a unique oppor tunity for corporate executives to meet and socialise with business counterparts in a relaxed and convivial atmosphere. The fund was raised from raffles sales at the Gala Night for the Chaipattana Foundation to support its rural development work as the foundation serves as a helping hand as well as a facilitator in the national development process.
GTCC Oktoberfest 2017 The fifteenth GTCC Oktoberfest was held on 9 and 10 November 2017 at the Conrad Bangkok Hotel during which GTCC set a new record of 1,500 guests from the German-Thai business community. Regarded as the most authentic and largest Oktoberfest in Thailand, this annual GTYCC event serves as a social platform for business partners, staff and friends in a casual and jubilant ambience, and offers a taste of Germany’s world-renowned annual beer festival in Bangkok.
GTCC Family Christmas Party 2017 GTCC Family Christmas Party 2017 was organised on 14 December 2017 at Marriott Hotel Sukhumvit to celebrate the Christmas Season 2017 together with 300 guests in a casual and family-friendly ambience. There were plenty of enjoyable children’s activities, live music and lucky draws. This event serves as a venue for GTCC to express our appreciation for the members’ support throughout the year.
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MEMBERSHIP, EVENTS AND COMMUNICATION
4.
4.3. Communications and publications 4.3.1. UPDATE magazine In 2017, UPDATE magazine features major trends in various industries, especially in Thailand. It contains several sections: a special focus; Chamber activities; GTDEE Insight; Business Briefs; Members’ Corner; and Trade Fairs. The focus of the magazine during 2017 included the Infrastucture, ASEAN Headquarters in Thailand, ASEAN Digital Revolution, and Female Economy. All GTCC members are entitled to receive a copy of UPDATE on a complimentary basis. In addition to the members’ network, UPDATE is distributed to embassies, consulates and foreign chambers of commerce in Thailand, German Chambers of Commerce and Industry in Germany, Industry Clubs under the Federation of Thai Industries, selected universities in Thailand as well as at GTCC events. With a circulation of two thousand copies per issue among all GTCC contacts in Thailand and overseas, the magazine provides a valuable opportunity for interested companies to reach out to potential clients via available advertising options. Also archived online, the magazine is accessible to a greater number of readers locally and internationally. 4.3.2. Membership Directory 2017 The GTCC Membership Directory is published once a year and distributed to all members on a complimentary basis. It provides information on the structure, responsibility and services of the Chamber. In addition, essential information regarding doing business in Thailand is included. Most importantly, the publication offers members’ profiles and contact details in order to facilitate business interaction among the members of the German and Thai business communities. Chamber members also have an opportunity to advertise their products and services next to their company profile or elsewhere in the publication, in order to enhance corporate brand and visibility. New format providing more insights into the company members e.g. their production sites, number of employees and branches in Thailand, were added to the Handbook and Directory. 4.3.3. e-UPDATE GTCC e-UPDATE is a bi-weekly e-newsletter which summarises the latest information on GTCC events and updates on Thailand’s economic development, industry sectors, investment, green technology, ASEAN growth and prospects, bilateral business relations as well as the major activities of GTCC members. It is provided to more than three thousand subscribers, mainly comprising executives of German and Thai companies operating in Thailand, trade/academic institutions, embassies, other foreign chambers of commerce in Thailand as well as counterparts in Germany. 4.3.4. GTCC Upcoming Events GTCC Upcoming Events, another electronic newsletter issued by the Chamber, is sent to members and friends of the Chamber every other Wednesday. It informs readers of upcoming events that the Chamber is organising or in which it is involved.
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4.
MEMBERSHIP, EVENTS AND COMMUNICATION
4.3.5. ASEAN Newsletter GTCC contributes current news and upcoming activities relevant to the German and Thai business communities as well as the development of business and investment in ASEAN, to the German-ASEAN Business Council’s quarterly newsletter entitled ASEAN Newsletter. 4.3.6. Social Media Apart from the GTCC website, members and friends of the German-Thai business community are able to stay connected and receive daily updates on GTCC services and events through Facebook, LinkedIn and Twitter. Join today on German-Thai Chamber of Commerce. 4.3.7. GTCC advertising service The Chamber offers valuable adver tising alternatives in its digital and printed materials. Digital adver tisements allow companies the flexibility and benefit of reaching out to specific target groups while the printed option efficiently presents an adver tiser’s products and services to the German and Thai businesses listed in the GTCC contact database. GTCC advertisement channels include: Printed sources: Digital channel: • UPDATE magazine; • GTCC website (flash banner); • GTCC Membership Directory; • GTCC newsletter (banner in e-UPDATE); • Insertion services. • Electronic Direct Mail (E-blast); • Social media (Facebook, LinkedIn, and Twitter).
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GTCC Annual Report 2017
CONSULTANCY SERVICES
5.
5.1. Projects In 2017, the Consultancy Services Department organised a wide variety of exclusive target-group specific projects, business delegations, events and (technical) workshops that were aimed at promoting bilateral trade relations between Thailand and Germany as well as trade with the entire ASEAN region. In addition, activities/projects under the framework of the German-ASEAN Business Council (GABL) were supported. The portfolio of activities in 2017 included (but was not limited to) projects supported by the German Federal Ministry for Economic Affairs and Energy (BMWi), private sector businesses, government/federal state agencies, industry associations and authorities in both Germany and Thailand as well as content-driven events in Thailand (see list below). Selected highlights 2017 Date
Project/Activity
Focus
7 February 2017 Country Consulting Day “Laos” in Bangkok
Business and investment opportunities in the Lao People’s Democratic Republic. The GTCC, in co-operation with the European Chamber of Commerce and Industry in the Lao PDR (ECCIL), organised a briefing session and individual consulting appointments
22-30 April 2017 GTCC exclusive business and study trip to HANNOVER MESSE 2017 and industry site visits
Organised by the GTCC, the delegation trip featured a 2.5-days visit to Hannover Messe 2017 as well as site visits to KUKA, TRUMPF, M. Preymesser GmbH & Co. KG, Mercedes-Benz Museum and Porsche AG
19 July 2017 Country Consulting Day “Vietnam” in Bangkok
Business and investment opportunities in Vietnam. The GTCC in co-operation with the Delegation of German Industry and Commerce in Vietnam (AHK Vietnam), organised a briefing session and individual consulting appointments
20-21 July 2017 DEinternational – Regional Meeting Asia-Pacific at the GTCC office
Annual Regional Meeting of the DEinternational representatives in Asia-Pacific. “DEinternational” is the global service brand of the AHKs
13-22 September 2017 GTCC exclusive business and study trip to Germany on the topic of “Industry 4.0 and Intelligent Production”
Organised by the GTCC, the delegation trip featured a visit to EMO 2017 as well as site visits to Porsche AG, KLEINER Stanztechnik GmbH, Schuler Group, EMAG GmbH & Co.KG, the Mercedes-Benz Museum and PHOENIX CONTACT
25-29 September 2017
Part of the German Energy Solutions Initiative supported by the Federal Ministry for Economic Affairs and Energy (BMWi)
Business delegation and technology conference on “Energy Efficiency in Buildings and Solar PV Rooftop‘‘ (Bangkok)
3-10 October 2017 Technical Study Trip to ANUGA and exclusive site visits
Supported by the Industrial Technology Assistance Programme (iTAP) and organized by the GTCC
16 October 2017 ASEAN Roadshow – Bangkok
German National Tourist Board (GTNB) in co-operation with the GTCC organised a dinner reception at the Shangri-La Hotel
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5.
CONSULTANCY SERVICES
Date
Project/activities
Focus
12-18 November 2017
Exclusive business and study trip to Germany on the topic of “Agriculture Machinery 4.0/Smart Farming”
Organised by the GTCC, the trip featured a visit to AGRITECHNICA as well as site visits to CLASS KGaA mbH and KWS SAAT SE
14-15 November 2017
AHK IT Security Training at the GTCC office
DIHK Workshop “IT Security in AHK-Network”
20-24 November 2017 Business delegation and technology conference on ‘Biogas’ (Bangkok)
Part of the German Energy Solutions Initiative supported by the Federal Ministry for Economic Affairs and Energy (BMWi)
5.2. Consultancy services A selection of activities of the GTCC consultancy services portfolio is detailed below. 5.2.1. Address research and market information Throughout 2017, the Consultancy Services Department supported Thai and German companies in establishing business contacts by offering and delivering its popular address research service. Within the scope of this service, the department selected potential business partners in line with clients’ requirements and delivered verified, accountable and up-to-date contact details. 5.2.2. Business matching For a more advanced, in-depth and value-added partner search service, the Consultancy Services Department offers German and Thai clients its widely sought-after business matching service. The service includes organising individual target group meetings with potential business partners, government officials and associations, which are pre-selected in accordance with clients’ requirements. If initial interest is shown in co-operation with a client company, contact will be established and follow-up activities planned. 5.2.3. (Technical) workshops The Consultancy Services Department organises (technical) workshops for potential business customers in order to support the positioning of client companies in the target market. It also invites target group-specific participants and organises the relevant venues for the workshops as well as technical equipment. This service acts as an ideal platform for companies seeking to expand their current customer base as well as foster long-term relationships with existing clients.
5.3. Other DEinternational activities Staff of the Consultancy Services Department actively supported and undertook the following activities: Numerous meetings with company representatives from various industry sectors for business advisory and consulting purposes with regard to Thailand and Germany as strategic business locations and hubs; Supporting activities of the German-ASEAN Business Council (GABL); Fostering the relationship with partners in Cambodia and the Lao People’s Democratic Republic; Organising events hosted by the GTCC; Organising (technical) workshops, seminars and trade fairs.
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GTCC Annual Report 2017
TRADE FAIRS
6.
6.1. Trade fair representation
GTCC is the official representative of five leading trade fair organisers, i.e., Deutsche Messe AG, Messe Berlin GmbH, Messe München GmbH, NürnbergMesse GmbH and Spielwarenmesse eG. GTCC actively assisted Thai exhibitors and visitors in participating in relevant trade fairs with comprehensive services that included travel and accommodation package offers at competitive rates. Representation at trade fairs in 2017 is listed below.
Date
Trade Fair
Organiser/Co-organiser
14-17 January
DOMOTEX
Deutsche Messe AG
16-21 January
BAU
Messe München
20-29 January
International Green Week
Messe Berlin GmbH
28-30 January
opti
Messe München
1-6 February
Spielwarenmesse
Spielwarenmesse eG
5-8 February
ISPO Munich
Messe München
15-18 February
ISPO Beijing
Messe München
15-18 February
BIOFACH
NürnbergMesse GmbH
15-18 February
VIVANESS
NürnbergMesse GmbH
16-18 February
IFAT Eurasia
Messe München
18-21 February
INHORGENTA MUNICH
Messe München
22-23 February
FeuerTRUTZ
NürnbergMesse GmbH
22-26 February
f.re.e
Messe München
23-25 February
FENSTERBAU FRONTALE INDIA
NürnbergMesse GmbH
23-25 February
ACREX India
NürnbergMesse GmbH
1-2 March
Enforce Tac
NürnbergMesse GmbH
3-6 March
IWA OutdoorClassics
NürnbergMesse GmbH
8-12 March
ITB Berlin
Messe Berlin GmbH
14-16 March
Embedded world
NürnbergMesse GmbH
20-24 March
CeBIT
Deutsche Messe AG
21-23 March
DOMOTEX asia/CHINAFLOOR
Deutsche Messe AG
28-31 March
Wasser Berlin International
Messe Berlin GmbH
European Coatings Show
NürnbergMesse GmbH
24-28 April
HANNOVER MESSE
Deutsche Messe AG
25-26 April
BUS2BUS
Messe Berlin GmbH
25-27 April
conhIT
Messe Berlin GmbH
4-6 May
CE China
Messe Berlin GmbH
4-6 May
IE expo China
Messe München
9-12 May
transport logistic
Messe München
10-12 May
ITB China
Messe Berlin GmbH
16-18 May
LABVOLUTION
Deutsche Messe AG
4-6 April
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6.
TRADE FAIRS
Date
Trade Fair
Organiser/Co-organiser
22-26 May
LIGNA
Deutsche Messe AG
25-27 May
BIOFACH CHINA
NürnbergMesse GmbH
25-27 May
China Craft Beer Conference & Exhibition (CBCE 2017)
NürnbergMesse GmbH
CTT
Messe München
7-10 June
BIOFACH AMERICA LATINA
NürnbergMesse GmbH
20-22 June
Stage|Set|Scenery
Messe Berlin GmbH
ISPO Shanghai
Messe München
BIOFACH JAPAN
NürnbergMesse GmbH
IFA
Messe Berlin GmbH
11-15 September
drinktec
Messe München
14-16 September
LASER World of PHOTONICS INDIA
Messe München
14-16 September
BIOFACH AMERICA
NürnbergMesse GmbH
18-23 September
EMO Hannover
Deutsche Messe AG
20-22 September
IE expo Guangzhou
Messe München
20-22 September
kids india
Spielwarenmesse eG
21-23 September
Analytica Anacon India and India Lab Expo
Messe München
26-28 September
IFAT India
Messe München
26-28 September
POWTECH
Nürnberg Messe
4-6 October
EXPO REAL
Messe München
it-sa
NürnbergMesse GmbH
16-18 October
IPB China
NürnbergMesse GmbH
24-26 October
parts2clean
Deutsche Messe AG
24–26 October
SAECCE China
NürnbergMesse GmbH
25-27 October
ITB Asia
Messe Berlin GmbH
CeMAT ASIA
Deutsche Messe AG
7-10 November
FENESTRATION BAU China
Messe München
8-12 November
Bazaar Berlin
Messe Berlin GmbH
9-11 November
BIOFACH India
NürnbergMesse GmbH
12-18 November
AGRITECHNICA
Deutsche Messe AG
14-17 November
productronica
Messe München
30 May – 3 June
6-8 July 24-26 August 1-6 September
10 – 12 October
31 October-3 November
6.2. Business delegations 6.2.1. Delegation Trip – BIOFACH 2017 in co-operation with the Thai Organic Trade Association (TOTA) On 13 February 2017, GTCC, in co-operation with the Thai Organic Trade Association (TOTA), successfully organised a business visit to the Bavarian State Ministry for Food, Agriculture, and Forestry. Within the framework of BIOFACH 2017, Nuremberg, the delegates were informed about the distribution of the nationally recognised Biolabel. Furthermore, the delegates visited the certified guesthouse “Hörger Biohotel”, and a traditional Bavarian Brewery “Riedenburger Brauhaus”.
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TRADE FAIRS
6.
6.2.2. Exclusive business and study trip to HANNOVER MESSE 2017 and automation industry, Hannover, Germany During 22-30 April 2017, GTCC organised an exclusive business and study trip to HANNOVER MESSE 2017, as well as several automation site visits. Twenty-seven Thai delegates visited the sites of PHOENIX CONTACT Deutschland GmbH, KUKA and Bosch across Germany. Additionally, two museum visits to Mercedes-Benz and Porsche were arranged for them. The aim of the business and study trip was to create memorable experiences through first-hand insights during the fair and at the automation company visits.
6.2.3. Exclusive business and study trip to EMO 2017 and metal industry, Hannover, Germany
GTCC organised an exclusive business and study trip to the leading metal fair EMO 2017 and several companies operating in the metal industry, from 13 to 22 September 2017. Besides visiting the sites of Robert Bosch GmbH, KLEINER Stanztechnik GmbH, Schuler Group, EMAG GmbH & Co. KG and PHOENIX CONTACT Deutschland GmbH, 18 Thai delegates had three full days to explore the newest trends in the metal industry at EMO 2017 in Hannover, Germany. Furthermore, the delegates also visited the Mercedes Benz Museum.
6.2.4. Exclusive business and study trip to AGRITECHNICA 2017 and agriculture machinery industry, Hannover, Germany During 12-18 November 2017, GTCC organised an exclusive business and study trip to AGRITECHNICA in Hannover, Germany and two German companies. The delegates were able to visit the sites of CLAAS KGaA mbH and KWS SAAT SE to gain insights into the German agriculture machinery industry. Over the course of three days, the delegates were able to explore all the facets of AGRITECHNICA 2017.
6.3. Participation by Thai companies in fairs in Germany and other countries1 Thai exhibitors at fairs in Germany
Location
Year 2015
Year 2016
Year 2017
Exhibitors Fairs Exhibitors Fairs Exhibitors Fairs
Messe Berlin
185 3 203 5 199 3
Deutsche Messe
13 3 24 5 14 3
Messe MĂźnchen
5 3 14 6 9 3
NĂźrnbergMesse
48 2 74 5 58 3
Spielwarenmesse eG 25 1 26 1 27 1 Total
276 12 341 22 307 13
Only fairs that GTCC represents in Thailand.
1
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6.
TRADE FAIRS
Thai visitors to fairs in Germany
Location
Year 2015
Year 2016
Year 2017
Visitors Fairs Visitors Fairs Visitors Fairs
Messe Berlin
496 2 927 3 613 2
Deutsche Messe
674 6 601 5 692 6
Messe München
780 8 1,461 8 1,322 8
NürnbergMesse
131 5 553 10 486 8
Spielwarenmesse eG 54 1 54 4 89 1 Total
2,135 22 3,596 30 3,202 25
Thai exhibitors at fairs OUTSIDE Germany
Location
Year 2015
Year 2016
Year 2017
Exhibitors fairs Exhibitors fairs Exhibitors fairs
Messe Berlin
116 1 119 1 90 1
Deutsche Messe
1 1 - - 1 1
Messe München
3 1 2 2 - -
NürnbergMesse
1 4 4 2 4 2
Spielwarenmesse eG 1 1 2 1 2 1 Total
122 8 127 6 97 5
Thai visitors to fairs OUTSIDE Germany
Location
Year 2015
Year 2016
Year 2017
Visitors fairs Visitors fairs Visitors fairs
Messe Berlin
50 1 62 1 68 2
Deutsche Messe
30 2 165 2 171 3
Messe München
36
NürnbergMesse
2
1,480
8
231
9
- - - - - -
Spielwarenmesse eG 2 1 4 1 0 0 Total
118
6
1,711
12
470
Total exhibition space sold Space ( m2 )
Year 2015
Year 2016
Year 2017
2,614
2,609
2,233
Deutsche Messe
164
243
166
Messe München
92
265
125
NürnbergMesse
188
395
237
Spielwarenmesse eG
661
763
755
Messe Berlin
Total
34
GTCC Annual Report 2017
3,719
4,275
3,516
14
GERMAN-THAI DUAL EXCELLENCE EDUCATION
7.
7.1. GTDEE activities and events In 2017, the German-Thai Dual Excellence Education (GTDEE) Project organised various events and visits together with all partner organisations. The activities throughout the year were aimed at establishing the German Dual Vocational Education Standard, both in companies and in colleges. In addition, public relations activities such as media events were organised to highlight the project among the public. Date
Project/activities
21-22 January
Trainer coaching on the GTCC Final Examination
4 February
Examiner Board Workshop
2 March
AHK-ASIAN Experience Exchange Conference
12-15 March
GTCC Final Examination 2017 on Plant Science
20-22 March
GTCC Final Examination 2017 on Mechanics
21 March
GTCC Final Examination 2017 on Logistics
23 March
GTCC Final Examination 2017 on Mechatronics
27-29 March
GTCC Final Examination 2017 on Electric Power
18-20 April
GTCC Final Examination 2017 on Automotive Mechatronics
24-27 April
GTCC Final Examination 2017 on Agricultural Mechanics
8-11 May
GTCC Final Examination 2017 on Electronics
29 May
GTCC Final Examination 2017 on Quality Assurance
30 May
Vocational Education 4.0 Meeting
31 May
Orientation for new apprentices batch 2017 at BMW Group Thailand
20 June
GTCC Certificate Presentation Ceremony for apprentices batch 2015 from thyssenkrupp Elevator (Thailand) Co., Ltd., Grohe Siam Limited and Bosch Packaging Technology (Thailand) Co., Ltd.
13-14 July
GTCC Certificate Presentation Ceremony for apprentices batch 2015 from Mitr Phol Sugar Corporation Limited
20 July
Orientation for new apprentices batch 2017 at Grohe Siam Limited
20 July
GTCC Certificate Presentation Ceremony for apprenticeship batch 2015 at Robert Bosch Automotive Technologies (Thailand) Co., Ltd.
25 July
Teacher’s Workshop on “GTCC Final Examination 2018”
10 August
GTDEE Mathematics Workshop for Technicians
22 August
Examination Committee Certificate Presentation Ceremony
12-14 September
School Assessment (QA in VET) at Eastern Technological College
11-13 October
VETnet Conference in Slovakia
20 October
GTDEE Workshop for A Certificate apprentices in automotive mechatronics
7 November
GTCC Certificate Presentation Ceremony for apprentices batch 2015 at BMW Group Thailand
8 November
Round Table Meeting
21 November
Training Plan Development Workshop
www.thailand.ahk.de
35
7.
GERMAN-THAI DUAL EXCELLENCE EDUCATION
Date
Project/activities
21 November
Basic English for Career Workshop for apprentices
7 December
GTDEE Mathematics Workshop
13 December
GTCC Certificate Presentation Ceremony for apprentices batch 2015 at Mercedes-Benz Thailand
The GTDEE Project is operated under the German Chambers Worldwide Network (AHK) for co-operative, work-based vocational education and training in 11 countries.
Countries participated in VETnet project as of 2016
36
GTCC Annual Report 2017
GERMAN-THAI DUAL EXCELLENCE EDUCATION
7.
7.2. GTDEE service portfolio GTDEE has established a set of services for all participating partners, to ensure sustainable implementation of Dual Vocational Education and Training (DVET) in several areas. To ensure dual training on a permanently high level, companies, colleges and students interested in the GTDEE programme must go through several assessments to screen their competence status. Therefore, GTDEE has developed a selection procedure for companies, colleges and students. A company or college that provides “dual training” must fulfill certain requirements regarding the suitability of the training premises. A quality analysis system (DVQD) developed by GTDEE identifies gaps in several areas, i.e., internal management, infrastructure and methods of teaching. After the identification of the gaps, GTDEE consults on all issues in DVET by advising on curricula or training plan development or by conducting different types of technical workshops and seminars. In order to enhance a collaborative exchange between the co-operating partners, GTDEE has developed a set of services to exchange relevant information between teachers and trainers, or for use of methods of relevant training issues in technical professions. The objective of the examinations provided by GTDEE is to ensure a comparable nationwide standard in theoretical and practical examinations that will be certified by the German-Thai Chamber of Commerce.
7.3. Activities planned for 2018 These activities are related to the progress of the sustainability of dual vocational education. Since education is a continuous development process, GTDEE will continue to work on refining dual standards in Thailand, with the goal of sustainability in order to push Thailand towards becoming the hub in ASEAN as follows: 1. A GTDEE intensive course for preparing apprentices for the GTCC Final Examination 2018; 2. The GTCC Final Examination 2018 for 76 apprentices, batch 2016 in five professions from five companies (certified by GTCC); 3. GTDEE Examination Preparation for the GTCC Interim Examination (PAL interim examination) in automotive mechatronics for the Mercedes-Benz Apprenticeship Programme 2017 and BMW Service Apprentice Programme 2017 4. GTCC Interim Examination in Automotive Mechatronics for Mercedes-Benz Apprenticeship Programme 2017 and BMW Service Apprentice Programme 2017, based on the “PAL interim examination”; 5. “GTDEE Train the Trainer” (AdA - Ausbildung der Ausbilder) International Programme for trainers from company partners; 6. “GTDEE Teach the Teacher” Workshop for teachers from college partners; 7. GTDEE Camp for apprentices training under company partners to introduce all the necessary information before they start the apprenticeship at their company partners; 8. School assessment, development and the establishment of a quality management system for vocational schools; 9. Development of the vocational training committee and working groups; 10. German educational training, workshops and assessment promotion for company partners such as “train the trainer” activities and quality.
www.thailand.ahk.de
37
8.
GTCC ORGANISATION
8.1. GTCC Team
Dr. Roland Wein
Marius Mehner
Supinda Praymee
Deputy Executive Director
Finance
Administration
Membership, Events & Communications
Sunee Wassananukul
Nutcha Ongwongsakul
Patcharaporn Korbuakesorn
Jaruwan Jarasvisesopon
Kanoknart Chunram
Pornpun Chuepanya
Somkiat Kaewchinda
Head of Department
Finance Manager
Finance Officer
Head of Section Administration Manager
Administration Officer
Messenger
Jinnapat Jantapol Service
Arak Inphon Driver
38
Aomphan Ratanasittiskul
Executive Director
GTCC Annual Report 2017
Personal Assistant to Executive Director
Personal Assistant to Deputy Executive Director
Head of Department
Somnuk Yodnil Event Manager
Ganya Aparaks
Suthiline Srikasetsarakul
Membership Marketing & CRM Manager
Chanikarn Ngarmchalee
Event & Key Account Manager
Membership Marketing & CRM Officer
Chadaphan Maliphan
Sorapol Liengboonlertchai
Publication & Communication Manager
Graphic Designer
GTCC ORGANISATION
Consultancy Services/Trade Fairs
GTDEE
Markus Hoffmann
Marius Mehner
Project Director
Deputy Executive Director Head of Department
Kamonsak Suradom
Chaweewan Tuttaworn
Patamaporn Wasuwat
Panuwat Jaitham
Pornpannee Srisutam
Nupat Khusribanchong
Katiphot Kanoknorrasade
Salisa Bavornvipat
Chonlagorn Loypetch
Senior Project Manager
Project Manager
Senior Consultant
8.
Manager
Project Manager
Project Manager
Project Manager Messe Berlin GmbH/ Messe MĂźnchen GmbH
Project Manager Deutsche Messe AG/ NĂźrnbergMesse GmbH
Project Officer Spielwarenmesse eG
Apinya Amporn Project Assistant
www.thailand.ahk.de
39
8.
GTCC ORGANISATION
8.2. Office location German-Thai Chamber of Commerce 14Fl., AIA Sathorn Tower 11/1 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120, Thailand
Office hours: Mon–Fri, 08:30–17:30 hrs. Tel: +66 2 055 0600 info@gtcc.org
8.3. Contact information Management Tel: +66 2 055 0600
gtcc@gtcc.org
Personal Assistant to Executive Director Tel: +66 2 055 0612
aomphan@gtcc.org
Finance Tel: +66 2 055 0652
sunee@gtcc.org
Administration Tel: +66 2 055 0600
info@gtcc.org
Membership, Events & Communication • Membership Enquiry Tel: +66 2 055 0624 to 5
membership@gtcc.org
• Event & Marketing Opportunity Enquiry Tel: +66 2 055 0621 to 22
communications@gtcc.org
• PR & Publications Enquiry Tel: +66 2 055 0623
communications@gtcc.org
Consultancy Services Tel: +66 2 055 0633
services@gtcc.org
Trade Fairs
40
• Messe Berlin GmbH and Messe München GmbH +66 2 055 0641
berlin@gtcc.org
• NürnbergMesse GmbH and Deutsche Messe AG +66 2 055 0643
nuernberg@gtcc.org
• Spielwarenmesse eG +66 2 055 0642
Chonlagorn@gtcc.org
German-Thai Dual Excellence Education (GTDEE) Tel: +66 2 055 0671
gtdee@gtcc.org
GTCC Annual Report 2017
Fax: +66 2 055 0601 www.thailand.ahk.de
German-Thai Chamber of Commerce 14Fl. AIA Sathorn Tower 11/1 South Sathorn Road Yannawa Sathorn Bangkok 10120 Thailand Tel: +66 2 055 0600 Fax: +66 2 055 0601-2 info@gtcc.org www.thailand.ahk.de GermanThaiChamberOfCommerce