ANTHONY PEÑA, ELECTED NSA PRESIDENT
Generación que Inspira
PORKY Congratulations to Anthony Peña on becoming the new President of the NSA . We wish you continued success!
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Delvis Lendof
Editor in Chief delvislendof@gentecool.net
“Welcome 2026” Un Año de Nuevas Metas
Iniciamos el 2026 con entusiasmo renovado, visión clara y el firme compromiso de seguir contando las historias que inspiran, transforman y dejan huella en nuestra comunidad. Cada nuevo año representa una página en blanco, una oportunidad para crecer, innovar y seguir elevando el nivel de excelencia que nuestros lectores merecen.
Esta edición de Gente Cool Magazine está dedicada a un momento histórico para uno de los gremios más importantes de nuestra comunidad: la National Supermarket Association (NSA). Presentamos en portada y en un amplio reportaje especial al nuevo board de jóvenes líderes, un equipo de empresarios visionarios que llega con ideas frescas, energía renovada y un profundo compromiso con el futuro del supermercado independiente.
Celebramos también la elección del nuevo presidente de la NSA, Anthony Peña, quien asume el liderazgo en una etapa clave para la institución, acompañado de un grupo de jóvenes empresarios que representan el relevo generacional y la inyección de nueva sangre que todo gremio necesita para evolucionar, fortalecerse y proyectarse hacia el futuro.
En nuestro contenido editorial, hacemos además un recuento especial de los 5 eventos más relevantes del 2025, momentos que marcaron la agenda empresarial, social e institucional de nuestra comunidad, y que merecen ser recordados como hitos de un año extraordinario. De igual forma, incluimos una entrevista exclusiva con Leonardo Espinal, reconocido como Miembro del Año en la Gala NSA 2025, un merecido reconocimiento a su trayectoria, liderazgo y valioso aporte al crecimiento del sector.
El 2026 llega cargado de retos, pero también de grandes oportunidades. En Gente Cool Magazine reafirmamos nuestro compromiso de seguir siendo una plataforma que impulsa lo positivo, visibiliza el talento y celebra los logros de nuestra gente. Gracias por acompañarnos en este nuevo comienzo.
We begin 2026 with renewed enthusiasm, a clear vision, and a strong commitment to continue telling the stories that inspire, transform, and leave a lasting impact on our community. Each new year represents a blank page an opportunity to grow, innovate, and continue raising the standard of excellence our readers deserve.
This edition of Gente Cool Magazine is dedicated to a historic moment for one of the most important organizations in our community: the National Supermarket Association (NSA). In our cover story and special feature, we proudly present the new board of young leaders, a dynamic group of visionary entrepreneurs who arrive with fresh ideas, renewed energy, and a strong commitment to the future of the independent supermarket industry.
We also celebrate the election of the new NSA President, Anthony Peña, who assumes leadership at a pivotal time for the institution, accompanied by a new generation of business leaders who represent the future and bring fresh momentum to the organization.
In this issue, we also present a special recap of the 5 most important events of 2025, moments that shaped our business, social, and institutional community and deserve to be remembered as milestones of an extraordinary year.
Additionally, we feature an exclusive interview with Leonardo Espinal, honored as NSA Member of the Year at the 2025 NSA Gala, a well-deserved recognition for his leadership, dedication, and valuable contributions to the growth of the industry. 2026 arrives full of challenges, but also great opportunities.
At Gente Cool Magazine, we reaffirm our commitment to remain a platform that highlights success, showcases talent, and celebrates the achievements of our community.
Thank you for being part of this new beginning. May this year be filled with success.
NSA JURAMENTA NUEVA DIRECTIVA
ANTHONY PEÑA ES EL PRESIDENTE ELECTO JUNTO A UN GRUPO DE HOMBRES LABORIOSOS Y EMPRENDEDORES DONDE LA EXPERIENCIA SE MEZCLA CON LA JUVENTUR
La National Supermarket Association (NSA) celebró su Ceremonia Inaugural de Juramentación el jueves 29 de enero de 2026, dando la bienvenida oficial a su Presidente y a la Junta Directiva electa para el período 2026–2027, en una distinguida velada marcada por el protocolo, el liderazgo y la unidad.
El evento se llevó a cabo en la sede de NSA y reunió a miembros, socios estratégicos, patrocinadores, funcionarios públicos y líderes de la industria de supermercados. La noche inició con una Recepción de Cóctel, seguida de la Ceremonia Oficial de Juramentación a las 8:00 p.m., marcando el comienzo de un nuevo capítulo de liderazgo, responsabilidad y visión para la Asociación.
El programa formal dio inicio con las palabras de bienvenida a cargo de Nelson Eusebio, seguido de la entonación del Himno Nacional, invitando a todos los asistentes a ponerse de pie. La invocación fue ofrecida por el Padre Fernando Echeverri, de la Iglesia St. Joseph & Michael. Las palabras centrales estuvieron a cargo de Antonio Reynoso, Presidente del Condado de Brooklyn, quien destacó la importancia del rol que desempeña la NSA dentro del entorno empresarial y comunitario.
Posteriormente, se dirigieron al público miembros de la Directiva Ejecutiva,
entre ellos Frank Felix Zapata, Vicepresidente de la NSA; Jorge Guillen, Secretario General; y Pedro Goico, Tesorero. Asimismo, el Cónsul General de la República Dominicana en Nueva York, Jesús (Chú) Vásquez, ofreció palabras de motivación, exhortando a mantener la unidad y el liderazgo dentro de la organización.
De igual manera, Don Pablo Espinal, pasado presidente y miembro fundador de la NSA, compartió un mensaje inspirador basado en la historia y los valores de la institución, mientras que el también expresidente William Rodríguez motivó a los presentes a continuar trabajando por el fortalecimiento de la Asociación. El expresidente Samuel Collado ofreció reflexiones sobre el legado y la proyección futura de la NSA.
El Juramento al Cargo fue administrado por el Congresista Adriano Espaillat, seguido de la presentación del nuevo Presidente Nacional de la NSA, Anthony Peña. La Junta Directiva electa asumió oficialmente sus funciones para el período 2026–2027, encabezada por Anthony Peña como Presidente Nacional, Frank Felix Zapata como Vicepresidente, Jorge Guillen como Vicepresidente y Pedro Goico como Tesorero, junto a los miembros de la Junta Jose Azcona, Ivan Bueno, Anthony Espinal, Jason Ferreira, Jose Arturo Payamps, Frank Pimentel y Angel Rafael Nuñez.
PARA ERVIR A ESTE GREMIO
Entre los asistentes distinguidos se destacó la presencia de Ydanis Rodríguez, junto a otros funcionarios del gobierno de la Ciudad de Nueva York, lo que subrayó la sólida relación entre la National Supermarket Association y el liderazgo público a nivel municipal.
Fundada en 1989 por empresarios hispanos, la Asociación Nacional de Supermercados continúa fortaleciendo su rol como una organización gremial líder que representa los intereses de propietarios independientes de supermercados en Nueva York y en otros mercados urbanos de la Costa Este, la región del Atlántico Medio y Florida.
La Asociación ofrece representación directa tanto en el sector público como en el privado y aboga por los asuntos que impactan a la industria de supermercados.
Su membresía actual representa aproximadamente 700 supermercados, en su mayoría de propietarios hispanos, que sirven a diversas comunidades de color.
William Rodríguez le entrega el Pin de la institución que lo acredita como Presidente
Anthony Peña durante su primer discurso
Samuel Collado, presidente saliente se dirigió a todos
The National Supermarket Association (NSA) held its Inaugural Swearing-In Ceremony on Thursday, January 29, 2026, officially welcoming its President and newly elected Board of Directors for the 2026–2027 term during a distinguished evening of protocol, leadership, and unity. The event took place at the headquarters of the National Supermarket Association, located at 30-50 Whitestone Expressway, Suite 301, Flushing, NY 11354, and brought together NSA members, strategic partners, sponsors, public officials, and leaders from the supermarket industry.
The evening began with a Cocktail Reception, followed by the Official Swearing-In Ceremony at 8:00 p.m., marking the beginning of a new chapter of leadership, responsibility, and vision for the Association. The formal program opened with greetings by Nelson Eusebio, followed by the National Anthem, inviting all attendees to rise. The invocation was delivered by Father Fernando Echeverri of St. Joseph & Michael Church. Remarks were offered by Antonio Reynoso, Brooklyn Borough President, who highlighted the importance of the NSA’s role within the business and community landscape.
Members of the Executive Board then addressed the audience, including Frank Felix Zapata, NSA Vice President; Jorge Guillen, General Secretary; and Pedro Goico, Treasurer. Special motivational remarks were also delivered by Jesús (Chú) Vásquez, Consul General of the Dominican Republic in New York, who encouraged continued unity and leadership within the organization.
Don Pablo Espinal, past President and founding member of the NSA, shared words of inspiration rooted in the Association’s history and values, while former NSA President William Rodríguez also addressed the audience, motivating attendees to continue working toward the strengthening of the institution.
Former NSA President Samuel Collado delivered reflective remarks on the Association’s legacy and future direction. The Oath of Office was administered by Congressman Adriano Espaillat, followed by the introduction of the new NSA National President, Anthony Peña. The newly elected Board of Directors officially assumed office for the 2026–2027 term, with Anthony Peña serving as National President, Frank Felix Zapata as Vice President, Jorge Guillen as Vice President, and Pedro Goico as Treasurer, joined by board members Jose Azcona, Ivan Bueno, Anthony Espinal, Jason Ferreira, Jose Arturo Payamps, Frank Pimentel, and Angel Rafael Nuñez.
Among the distinguished attendees was Ydanis Rodríguez, along with other New York City government officials, underscoring the strong relationship between the National Supermarket Association and public leadership at the city level. Founded in 1989 by Hispanic entrepreneurs, the National Supermarket Association has continued to
strengthen its role as a leading trade organization representing the interests of independent supermarket owners in New York and other urban markets across the East Coast, the Mid-Atlantic region, and Florida. The Association provides direct representation in both the public and private sectors and advocates on behalf of issues impacting the supermarket industry. Its current membership represents approximately 700 supermarkets, the majority of which are Hispanic-owned, serving diverse communities of color.
Pablo Espinal
Jesús (Chú) Vásquez
Antonio Reynoso Pedro Goico
Jorge Guillén
William Rodríguez
Arturo Payamps, Pedro Goico, Jason Ferreira, Nallely De Jesús, Anthony Peña Idanys Rodríguez, Ivan Bueno, Frank Pimentel entre otros invitados
Anthony & Leo Espinal junto a Arturo Payamps
Pedro Cruz, Kennia Ramírez De Cruz & John Scalfani
Arturo Payamps, Anthony Peña, Anthony Espinal, Johnny Adames & Porky products executives
Ivean Bueno, Frank F Rodríguez, Arturo Payamps, Miveri Colón, Anthony Espinal y amigos
Anthony Peña
Leadership with Purpose, Vision with Impact
From immigrant roots to the presidency of one of the most influential organizations in the independent supermarket industry, Anthony Peña represents a new generation of leadership defined by vision, integrity, and community commitment.
Born in the Dominican Republic and raised in a family that came to the United States in search of opportunity and a better future, Anthony’s journey has been shaped by hard work, resilience, and a deep sense of responsibility toward others. Today, as owner and operator of Key Food and Save A Lot supermarkets, he leads with a clear mission: to ensure his stores are not just places of business, but essential pillars of service, access, and stability in the communities they serve.
Now, as the President of the National Supermarket Association (NSA), Anthony Peña stands at the forefront of a new era for independent grocers. His agenda is bold and forward-looking focused on fair pricing, supplier accountability, innovation, and unity within the industry. More than a businessman, he is a bridge-builder between entrepreneurs, institutions, and communities.
1. GCM: Your story begins as an immigrant with a strong family foundation. How did your upbringing shape the leader you are today?
Anthony Peña:
Growing up as the son of immigrant parents who came to this country in search of opportunity and dignity taught me the value of hard work, humility, and perseverance. Being the eldest of three siblings also gave me a strong sense of responsibility from a young age. My parents’ sacrifices shaped my character and showed me that success is not just about personal achievement, but about opening doors for others and giving back to the community that supports you.
2. GCM: You are the owner and operator of Key Food and Save A Lot supermarkets. What philosophy guides the way you run your businesses?
Anthony Peña:
I believe a supermarket should be more than a place of commerce it should be a pillar of the community. My philosophy is to lead with purpose, making sure our stores provide access, stability, and quality service. We serve real families every day, and that responsibility guides every decision we make, from how we treat customers to how we support our employees.
3. GCM: What does it mean to you, personally and professionally, to serve as President of the National Supermarket Association?
Anthony Peña:
It is a great honor and a big responsibility. The NSA represents thousands of independent business owners who work tirelessly to serve their communities. Personally, it is a way to give back to an industry that gave my family and me so many opportunities. Professionally, it’s a chance to help shape a stronger, more united, and more sustainable future for independent grocers nationwide.
4. GCM: The independent supermarket sector faces many challenges today. What do you see as the top priorities for the NSA under your leadership?
Anthony Peña:
Our top priorities are fair pricing, supplier accountability, and creating the conditions for independent operators to compete and grow. We also want to strengthen the voice of our members and make sure they have the tools and support they need to reinvest in their businesses and their communities.
5. GCM: You’ve spoken about fair pricing, supplier accountability, and modernization. How do you plan to turn these goals into concrete results?
Anthony Peña:
Through collaboration and unity. We are working closely with suppliers, policymakers, and industry partners to advocate for better practices and more transparent relationships. At the same time, we want to help our members modernize their operations so they can remain competitive while staying true to their community roots.
6. GCM: A new generation of young entrepreneurs is becoming more involved in the association. How important is this generational shift for the future of the industry?
Anthony Peña:
It’s absolutely essential. This new generation brings fresh ideas, energy, and a new way of thinking. At the same time, they respect the foundation built by those who came before them. That combination of experience and innovation is what will keep our industry strong for decades to come.
7. GCM: Leadership often comes with difficult decisions. What values guide you when facing tough choices?
Anthony Peña:
Integrity, unity, and responsibility. I always try to think not only about what is best for one person or one business, but about what is best for the entire community and the industry as a whole. Leadership is about serving, not just deciding.
8. GCM: Looking ahead, what legacy would you like to leave at the NSA, and what message would you like to send to young entrepreneurs who dream of following a similar path?
Anthony Peña:
I would like to leave an NSA that is stronger, more united, and better prepared for the future. My message to young entrepreneurs is simple: leadership is not defined by where you start, but by how you uplift others along the way. Stay grounded, work hard, honor your roots, and never forget that real success is measured by the impact you have on others.
“Leadership is not defined by where you start, but by how you uplift others along the way.”
“El liderazgo no se define por dónde comienzas, sino por a cuántos elevas en el camino.”
“Success is achieved by combining three factors: experience, patience, and opportunity. But first, God.”
Frank Félix Zapata, Vice President of the National Supermarket Association (NSA) in New York and owner of four supermarkets, is a prime example of reinvention and success. Born in the Dominican Republic, he graduated with honors as an economist and held several administrative positions before moving to the U.S. in search of new opportunities.
Zapata began his career in New York working at a supermarket on University Avenue with the Frías family, quickly moving from the store floor to management thanks to his expertise and dedication. In 2002, he joined the NSA as an associate member, later serving as treasurer, then as General Secretary, and now as Vice President, representing over 600 independent supermarkets in the Tri-State area.
As an entrepreneur, Zapata owns four supermarkets in Brooklyn, Queens, the Bronx, and Patterson, New Jersey, providing jobs for over 200 people directly and impacting nearly 600 more indirectly.
Reflecting on his journey, Zapata emphasizes the values that guided him: faith, hard work, and community service. As he says:
“Success is achieved by combining three factors: experience, patience, and opportunity. But first, God.”
Through perseverance and vision, Frank Félix Zapata has become a leading figure in the Hispanic supermarket industry and a role model for immigrant entrepreneurs.
Frank F. Zapata Building Community, Leading Change”
Jorge Guillén was born in Santiago, Dominican Republic, on January 18, 1977. In 2004, driven by the desire to grow. Graduated from PUCMM in Dominican Republic he discovered new ways to expand his habilities, build, and create new opportunities. He immigrated to New York, joining the long tradition of Dominican entrepreneurs who have helped shape and strengthen the independent supermarket industry in the United States.
In 2008, Jorge began his professional journey with A&E Group, where he steadily built a reputation for dedication, reliability, and a deep understanding of the business. Over the years, his work ethic and leadership qualities earned him the respect of colleagues and industry peers alike.
In 2023, he was appointed as a Board Member of the National Supermarket Association (NSA), marking an important milestone in his career and in his commitment to serving the industry. Today, Jorge Guillén has been elected General Secretary of the NSA, a role he assumes with a strong sense of responsibility and a clear vision for the future.
Jorge is deeply committed to honoring the legacy of the founders of the Association while helping lead the NSA into a new era of growth, modernization, and greater influence. His goal is to strengthen the organization’s service to its members, expand its impact within the industry, and ensure that the NSA continues to be a strong, respected voice for independent supermarket operators.
With a leadership style rooted in discipline, loyalty, and long-term vision, Jorge Guillén represents the values of perseverance and service that define the new generation of leaders within the National Supermarket Association.
Jorge Guillén
Strengthening the Legacy, Shaping the Future
“I am committed to honoring the legacy of our founders while taking the NSA to the next level of service and influence for our members.”
Born in El Cibao, Dominican Republic, Anthony Espinal began developing his entrepreneurial spirit at a very young age, working alongside his father, Martín, in a small neighborhood bodega in Brooklyn.
The influence of his parents shaped his character: the business acumen of his father and the discipline and values inherited from his mother, Altagracia, provided the foundation for a career built on hard work and dedication.
Today, Anthony Espinal is recognized as a leading figure in the supermarket industry in the Tri-State area of New York. Alongside Leo Espinal, Arturo Payamps, and other partners, he oversees A&E Group, the largest independent Hispanic supermarket network in the region, steering the company with strategic vision, operational excellence, and a commitment to community impact. Under his leadership, the company has grown to employ hundreds of people while serving as a vital resource for local neighborhoods.
Anthony also cultivated a parallel career in music under his stage name, though he is currently retired from performing, focusing entirely on his business and community initiatives. He became a Board member of the National Supermarket Association (NSA), further strengthening his role in supporting independent Hispanic grocers and contributing to the growth and advocacy of the industry.
From his early days in family-run bodegas to leading a major supermarket enterprise, Anthony Espinal has established himself as a model of entrepreneurial success, community leadership, and strategic growth in the Hispanic business sector.
Anthony Espinal
Leading the Hispanic Supermarket Revolution
“Success is measured by the impact you create, not just the profits you earn.”
Leadership with Purpose, Vision with Impact
Pedro Goico, Treasurer of the National Supermarket Association (NSA) and a Dominican entrepreneur based in New York, has made a significant impact on the city’s Hispanic community. With a strong background in the supermarket industry, Pedro combines business vision, leadership, and social commitment to create positive change.
He currently serves as Chief Operating Officer at Signa Pay, a company providing payment solutions and financial services to Hispanic businesses, including supermarkets. In this role, Pedro helps strengthen local businesses, supporting their growth, modernization, and competitiveness. Now is in the supermarket bussines as well.
As NSA Treasurer, he is committed to supporting independent grocery store owners across the Tri-State area, ensuring transparency, sustainability, and strategic guidance for members, while advocating for the growth and success of Hispanic owned supermarkets.
In his role as Treasurer, Pedro aims to strengthen the financial health of the association, improve resources for member support, and ensure that the NSA can continue to expand its influence and services for independent grocers.
His goal is to combine fiscal responsibility with innovation, helping members thrive while reinforcing the association’s role as a leader in the industry.
Known for his integrity, strategic insight, and dedication to community development, Pedro Goico has become a respected leader in the industry, demonstrating that business success can also drive social and community impact.
Pedro Goico Empowering Hispanic Grocers
“Leadership means ensuring every member has the tools to grow and prosper.”
Leonardo Espinal
CELEBRATING EXCELLENCE: MEMBER OF THE YEAR NSA 2025 UN LÍDER HECHO A BASE DE VALORES, VISIÓN Y FAMILIA
We are thrilled to congratulate Leonardo Espinal on receiving the prestigious Member of the Year award from the National Supermarket Association (NSA) during their annual gala in New York.
This well-deserved recognition highlights his outstanding leadership, dedication to the industry, and unwavering commitment to community, innovation, and excellence.
The award was proudly presented by Anthony Espinal, and Leonardo was joined by his wife, Rut Espinal, their children, as well as special guests and extended family who came together to celebrate this remarkable achievement.
Leonardo’s vision and tireless efforts continue to set a high standard of professionalism, integrity, and impact in the supermarket sector.
This honor reflects his passion for growth, his dedication to the NSA’s mission, and the positive influence he brings to everyone around him.
“To continue growing in this industry with the values my parents taught me… and to keep being the best husband and father I can be, with God always present. That is what truly matters.”
LEO ESPINAL
Gente buena -
Leander, Valentina, Leonardo & Rut Espinal posing with the spectacular trophy
Photos by: NSA
Leonardo & Anthony Espinal
ABOUT LEO
Leonardo “Leito” Espinal embodies the essence of hard work, commitment, and constant growth within the supermarket industry. His story begins in San José de las Matas, a small town in Santiago, Dominican Republic, where he was born on April, 1971, to José Espinal and CarmenMercedes Espinal.
From a young age, Leonardo was raised with strong values and an exemplary work ethic instilled by his parents and older brother. At 15, he emigrated with his family to the United States in search of new opportunities.
It was in a small bodega in Queens, where his parents worked, that Leo first discovered the world of retail a universe that would later define his professional journey.
In 1992, at just 21 years old, his brothers opened their first store under the Associated Supermarket brand in Corona, Queens. Leo used this platform to learn every detail of the industry: operations, leadership, and customer service. This formative experience marked the beginning of a path that would transform his life.
In 2001, driven by his vision and entrepreneurial spirit, Leonardo and his partner Anthony Espinal acquired the family supermarket, giving birth to Grupo A&E. What began as a single store gradually became one of the most successful independent groups in the New York metropolitan area, with multiple locations and a presence in several states.
Leo and Anthony innovated by creating a robust self-supply channel and developing their own chains: Cherry Valley and City Fresh Market.
As Senior Vice President of A&E, Leonardo has been key in driving expansion, operational efficiency, and the organizational culture that defines the group today.
But beyond business, Leo recognizes that his greatest blessing came when he met Rut, the love of his life. Her unconditional support has been the foundation of his personal growth.
Their family happiness was completed with the birth of their children, Leander and Valentina, whom he considers the driving force behind his every day.
Arturo, Nikolas, Valentina, Leander, Leo, Rut, Noelia & Noel celebrate the award during the NSA Gala 2025
Anthony Espinal, Carmen Espinal, Leo’s Mother Rut Espinal, Valentina & Leander Espinal & Fabia & Estanistao Espinal
(From Left) Pedro Goico, Ruddy Fuentes, Samuel Collado, Leander Espinal, Leonardo Espinal, Rut Espinal, Valentina Espinal, Miveri Colón, Arturo Payamps & Anthony Peña
Arturo Payamps is today one of the most respected figures in the independent supermarket industry in the United States and a true example of perseverance, humility, and purpose driven leadership. Born in Santiago de los Caballeros, Dominican Republic, he arrived in the United States with his parents in search of better opportunities, a dream he has fulfilled through a career shaped by hard work, discipline, and strong family values.
His professional journey began in his home country, where he worked in a hardware store and learned important lessons about responsibility, teamwork, and service. After arriving in the United States, he faced the typical challenges of any immigrant, including the language barrier, starting out working in a factory while gradually learning English and adapting to a new reality.
A turning point in his life came when he met Anthony Espinal, who became both his mentor and guide. Through that opportunity and his natural leadership skills, Arturo was promoted to store manager, marking the beginning of a solid rise within the supermarket industry that would eventually lead him to become part of one of the most important supermarket groups in the country.
Today, Arturo Payamps is recognized not only for his business success, but also for his human quality, generosity, and loyalty to those around him. As recognition of his career and commitment to the industry, he currently serves as a Board Member of the (NSA), where he contributes his experience and vision to help strengthen the organization. Despite his achievements, he remains grounded in a life philosophy based on humility, generosity, and teamwork.
Arturo Payamps
Leadership, Values, and Commitment to Community
“Greatness is reflected not in power or wealth, but in kindness, integrity, and the impact we Vmake on others.”
Leadership with Purpose, Vision with Impact
José “JD” Azcona is a respected entrepreneur and industry leader within the independent supermarket sector in the United States He is widely recognized for his active role as a Board Member of the National Supermarket Association (NSA), one of the most influential organizations representing independent grocery store owners, particularly within Hispanic and urban communities across the East Coast and beyond.
Through his involvement with the National Supermarket Association, José “JD” Azcona has emerged as a strong and consistent voice for independent supermarket operators.His appointment to the NSA Board of Directors for the 2026–2027 term reflects the trust and recognition he has earned for his leadership, industry knowledge, and commitment to collective growth.
In his role as a board member, Azcona collaborates with fellow industry leaders to help shape strategic initiatives, advocacy efforts, and programs designed to strengthen independent supermarkets amid evolving economic conditions, regulatory challenges, and changing consumer behaviors.
Contributions to the NSA and the Industry
José “JD” Azcona represents a new generation of supermarket executives who have helped elevate the NSA into a powerful and unified force within the grocery industry. Founded in 1989, the NSA has grown to represent hundreds of independent supermarkets that serve millions of customers, many in underserved communities.
José “JD” Azcona stands out as a dedicated advocate and forward-thinking leader in the independent supermarket industry. His work with the National Supermarket Association reflects a strong commitment to collaboration, innovation, and community-driven commerce.
José Azcona Leadership That Puts Families First
“Leadership means ensuring every member has the tools to grow and prosper.”
Golden Petals Studio MORE THAN FLOWERS... A LIFESTYLE!!!
In a city where creativity and culture flourish, Golden Petals Studio stands out as a floral boutique that goes far beyond traditional floristry. Family owned and operated, this distinctive studio is the realization of a long-held dream by entrepreneur Miveri Colón, who joined forces with her son Fredy Noesí and creative partner Yasmin Ramírez to create a space where flowers become storytellers and events transform into unforgettable experiences.
Founded on passion, artistry, and a deep emotional connection to life’s most meaningful moments, Golden
Petals Studio has quickly become a trusted local florist serving Queens and surrounding areas, offering handcrafted arrangements made with the freshest blooms and a personalized approach to every client.
“Golden Petals Studio was born from the idea that flowers have the power to speak when words are not enough,” shares Miveri Colón. “Every arrangement we create carries intention, love, and a story that deserves to be honored.”
Looking Ahead
More Than Florals, a complete experience
Golden Petals Studio specializes in weddings and events of all sizes, from intimate backyard ceremonies and baby showers to milestone birthdays, graduations, and grand celebrations. Each project begins with a creative vision and ends with seamless execution.
Clients can expect bespoke floral design tailored to their theme and mood, refined event styling and décor, hands-on coordination, and thoughtful concept development, all delivered with precision and care.
“Our goal is to transform ordinary spaces into extraordinary scenes,” explains Fredy Noesí. “We want our clients to walk into their event and immediately feel the emotion, the beauty, and the meaning behind every detail.”
A Signature Style Rooted in Emotion
What truly defines Golden Petals Studio is its signature style a harmonious blend of fresh blooms, artistic vision, and emotional storytelling. Each centerpiece, bouquet, and decorative element is carefully curated to elevate the atmosphere and leave a lasting impression.
“We believe events should feel just as beautiful as they look,” adds Yasmin Ramírez. “Our designs are created to connect emotionally, to reflect our clients’ stories, and to turn moments into memories that last a lifetime.”
Service with Heart and Reliability
Golden Petals Studio offers in-store pick-up and delivery, including same-day delivery when orders are placed by 2:00 PM. With fresh flowers arriving daily and every arrangement handcrafted with love, the studio continues to earn the trust of its growing community.
Whether planning ahead for a special occasion or seeking a last-minute floral statement, Golden Petals Studio delivers beauty, warmth, and excellence with every order.
As Golden Petals Studio continues to bloom, its founders remain committed to their original vision: creating meaningful experiences through florals, guided by family values, creativity, and genuine care.
“This is more than a business for us,” concludes Miveri Colón. “It’s our way of being part of people’s most important mo ments and that is a responsibility we cherish deeply.”
Golden Petals Studio invites clients to explore their gallery, visit the shop, or begin planning their next unforgettable event where moments truly blossom into memories.
Part od the guests invited to the Opening Night in woodside
P. Fernando Echeverri & Miveri
Fredy Noesí
Yamin Ramirez
Miveri Colón
Padre Fernando Echeverri & Miveri Colón
“True leadership is measured by the lives you touch and the foundations you leave for those who follow.”
With decades of experience in the food and supermarket industry, Ángel Rafael Núñez has built a career defined by expertise, dedication, and leadership. A respected figure within the National Supermarket Association, Ángel’s contributions have helped shape the organization into a strong and dynamic platform for industry growth and innovation.
Throughout his extensive career, Ángel has been recognized for his deep understanding of the food sector, from operational excellence to strategic development.
He has successfully navigated the complexities of the industry, ensuring that both businesses and communities benefit from his knowledge and vision.
His work has consistently reflected a commitment to quality, efficiency, and ethical practices, earning him the respect of colleagues, partners, and competitors alike.
Beyond his professional achievements, Ángel has dedicated significant effort to giving back. Through his involvement in the NSA, he has supported initiatives that strengthen the industry while fostering community development.
His guidance and mentorship have inspired countless professionals, ensuring that the next generation of leaders is well-prepared to continue advancing the supermarket sector.
Ángel Rafael Núñez embodies the values of integrity, experience, and service. His legacy is not only measured by the businesses he has helped grow, but also by the positive impact he has made on the industry and the communities it serves.
AngelNúñezRafael
A Pillar of the Food Industry and the NSA
Iván Bueno was born in the capital of the Dominican Republic, in the Ensanche Máximo Gómez neighborhood. At the age of three, he emigrated with his family, where he completed his academic education and professional development.
He pursued his university studies at The Pennsylvania State University, earning a Bachelor of Science in Hotel and Restaurant Management in 2006, with a specialization in Hospitality. This academic background provided him with a comprehensive understanding of service excellence, management, and organizational leadership.
During the early stages of his professional career, Ivan gained experience across several high-level industries. He began in the automotive sector, working with the prestigious Mercedes-Benz brand, and later transitioned into the luxury hospitality industry, holding positions at renowned properties such as the Waldorf Astoria and The Ritz-Carlton in Central Park, Manhattan.
These roles strengthened his operational discipline, commitment to excellence, and exposure to international service standards. After completing his academic training and gaining corporate experience, Ivan decided to join and manage the family business, driven by a desire for economic independence and the opportunity to bring a modern vision to the company.
His entry into the supermarket industry came through his father, who began his entrepreneurial journey operating bodegas in the 1990s and later opened his first supermarket in 1998.
It was at this point that Ivan became actively involved in the business’s growth and consolidation. Alongside his entrepreneurial career, Ivan Bueno has demonstrated a strong commitment to social responsibility.
Iván Bueno
A Rising Leader in the Supermarket Industry
For the past seven years, he has served as Committee Chair of the NSA Toy Drive, a charitable initiative that brings joy to Dominican children on Three Kings Day. This program, which has been in existence for over 20 years, benefits thousands of children annually throughout the Dominican Republic. Working closely with Father Rogelio Cruz, Ivan has helped lead visits to underserved communities, and in the most recent year alone, more than 16,000 children were reached through this initiative.
Ivan Bueno’s story reflects a blend of international academic training, diverse professional experience, entrepreneurial leadership, and a deep commitment
“Leadership is not just about success in business, it’s about uplifting those around you.”
“It fills me with pride to see a new generation lead the NSA, building opportunities, guiding others, and leaving a strong foundation for the future.”
Samuel Collado A Legacy of Influence and Service
Samuel Collado, President of the National Supermarket Association (NSA) during the 2022–2025 term, is one of the most influential and respected figures in the Hispanic retail industry in the United States. His story is a true example of perseverance, entrepreneurial vision, and institutional commitment. Born in Jánico, Dominican Republic, and raised in Jarabacoa, he completed his early studies at the Salesian School.
Son of Don Eladio Collado, an entrepreneur in the fuel and liquor sales industry, and Doña Silvia Báez, a distinguished teacher in Jánico , Jarabacoa. He was surrounded from a young age by the entrepreneurial spirit that would shape his destiny.
In 1984, he entered PUCMM in Santiago to study Business Administration, thanks to a scholarship granted by J. Armando Bermúdez. He graduated in 1988 and shortly thereafter emigrated to reunite with his mother, beginning a new chapter in his life.
Upon his arrival in the United States, the Flores family became a key source of support and a springboard into the supermarket industry, where he began his career with the Pioneer chain.
Samuel Collado began his journey with the NSA in 1993, during the presidency of Pablo Espinal. Over the years, he held strategic positions within the organization, including serving twice as Vice President and as Public Relations Officer, until assuming the presidency in 2022.
“It fills me with pride to see how a new generation is taking on the responsibility and vision of leading the NSA. True leadership is not just about directing, but about showing the way, building opportunities, and leaving strong foundations for those who come next. The NSA has been a channel of solutions, closing many gaps in the system, without ever forgetting what matters most: to serve. Because true leadership is having the ability to guide others and future gener ations toward a better tomorrow.”
Today, he is a member of KeyFood Co-op, being one of the first Hispanics to join this prestigious franchise. He is also a philanthropist and a successful entrepreneur in real estate and property development, both in the USA and abroad.
His legacy within the NSA has been key to the development of commerce in this nation and to strengthening the role of the association within the complex economic, social, and geopolitical context of this country, marked by deep cultural
and ethnic diversity. The organization has played an essential role in preserving and guaranteeing the food supply for the many communities that make up this nation.
One of the most significant achievements of his administration has been the NSA Scholarship Program, considered one of the institution’s best investments, benefiting countless young people and future generations.
Among his most significant achievements is the continuation and expansion of the NSA Scholarship Program, carried out under the guidance of the Board of Directors and with the active involvement of Association members. Through his leadership, the program reached a broader impact thanks to the generous contributions of manufacturers, d istributors, and service providers in the supermarket industry, positively benefiting students and their families in the community.
For Samuel Collado, seeing a third generation leadership team at the helm of the NSA today is a source of great pride, as it confirms that new blood continues to guide the destiny of this great institution.
By Delvis Lendof
“Leadership is built through commitment, integrity, and the willingness to serve something greater than oneself.”
With more than three decades of experience in the supermarket industry, Frank Pimentel’s story is one of perseverance, growth, and commitment to community.
His journey began humbly as a teenager in Corona, New York, packing groceries and stocking shelves at his father’s supermarket.
What started as an after-school job quickly became a lifelong calling, leading him to rise through the ranks and eventually become a store manager.
As his experience expanded, Frank went on to manage multiple grocery stores before taking a defining step in his career opening his own supermarket in 2000. Today, he owns and operates
Three Super Fresh Supermarkets located in the South Bronx and Brooklyn, establishments recognized for their strong community ties and commitment to accessible, healthy food options.
Over the years, he has partnered with respected organizations such as City Harvest, the Fresh Program administered by NYEDC, Low Income Investment Fund, SoBro, Greater Universal Baptist Church, and most recently, the New York City Department of Health’s “Get the Good Stuff” initiative.
His store was selected as one of only four retailers in the New York City area to offer incentives encouraging consumers to purchase more fruits and vegetables an achievement that underscores his role as a leader in healthy retail.
Frank Pimentel
From Neighborhood Roots to Purpose Driven Leadership
A certified MWBE minority-owned business, registered with both New York State and New York City, Frank has strategically leveraged resources ranging from community-based programs like Healthy Shopping Tours to large-scale healthy retail financing.
An immigrant and proud product of the New York City public school system, Frank’s personal journey mirrors the communities he supports. His three children also attended public schools, with two graduating from the prestigious Bronx High School of Science, and all three earning college degrees. Alongside his wife, Frank continues to own and operate his supermarkets, remaining deeply dedicated to the neighborhoods that have shaped his life and success.
Today, as a member of the Board of Directors of the National Supermarket Association (NSA), Frank Pimentel stands as a symbol of purpose-driven leadership—proving that when business is built with integrity, vision, and heart, success can nourish far more than the bottom line.
Jason Ferreira’s journey in the supermarket business is a story of discipline, long-term vision, and steady growth. As a member of the Board of Directors of the National Supermarket Association, he represents a generation of leaders who understand that success in this industry is built day by day through smart decisions, strong relationships, and a deep understanding of the market.
With years of hands-on experience in supermarket operations, Jason has developed a practical and results-driven approach to business.
His leadership reflects a balance between tradition and innovation, allowing his enterprises to adapt to changing consumer needs while maintaining efficiency, quality, and trust. His ability to manage growth while preserving strong operational foundations has made him a respected voice within the industry.
Within the National Supermarket Association, Jason Ferreira contributes a business-minded perspective focused on sustainability, collaboration, and long-term impact. He supports initiatives that strengthen the Association’s role as an advocate for its members, helping ensure that supermarkets remain competitive, resilient, and connected to the communities they serve.
Jason’s career is defined not by flash, but by consistency and purpose. His path in the supermarket industry demonstrates that true leadership is built through experience, responsibility, and a clear commitment to moving the industry forward, one decision at a time.
Jason Ferreira
Building Business with Vision and Consistency
“Success in business is not about speed, but about direction and staying the course.”
Dominican Republic Shines at FITUR 2026
The Dominican Republic once again took center stage at FITUR 2026, the 46th edition of the Feria Internacional de Turismo held in Madrid, Spain, culminating on Sunday, January 26.
BY DELVIS LENDOF - MADRID SPAIN
Over five dynamic days, the Caribbean nation showcased not just its world-famous beaches, but a diversified and forward looking tourism brand that continues to attract global business, investment, and cultural interest.
From the moment the Dominican stand opened, the message was clear: this is a destination that goes far beyond sun and sand. Under the immersive theme “Saborea el Paraíso”, visitors experienced the country’s rich culture, cuisine, music, and warm hospitality, all elements that continue to define its unique global appeal.
Record-Breaking Business and Investment Agreements
The highlight of the Dominican Republic’s participation was the announcement of over US$13.37 billion in business negotiations and commitments achieved during the fair a historic total that far exceeded prior years
and reinforced the country’s position as a prime destination for tourism investment. These agreements span hotel development, infrastructure, financing, and expanded connectivity.
Key financial institutions, including the Banco Popular Dominicano, Banco de Reservas, and Banco BHD, played crucial roles, securing substantial investment commitments through intensive meetings and negotiations that brought industry leaders together.
David Collado, Minister of Tourism of the Dominican Republic, reflected on the country’s strong showing at FITUR:
“Our presence at FITUR 2026 has reaffirmed that the Dominican Republic is a diversified, competitive, and future‑ready destination on the global stage. We are not just promoting beautiful places , we are promoting culture, experiences, and real opportunities for investors and visitors alike. This success reflects our commitment to growth, innovation, and sustainable tourism development.”
These business outcomes are expected to help catalyze major growth in the coming years, including plans for nearly 10,000 new hotel rooms by 2028, expanding the nation’s capacity to welcome even more travelers and enhancing its tourism infrastructure.
Officials used FITUR 2026 to emphasize that the Dominican Republic’s tourism strategy is evolving. Beyond traditional resort travel, the country is promoting emerging regions such as Pedernales as sustainable development destinations, blending nature, community opportunity, and investment potential.
Partnerships aimed at enhancing air connectivity were also underscored, including renewed commitments from major carriers, ensuring easier access for visitors from key markets around the world.
The participation also included strategic interactions with travel professionals, alliances with regional European markets, and cultural showcases that broadened the narrative of Dominican tourism beyond leisure into experiences that connect with diverse traveler interests.
As FITUR 2026 closed its doors in Madrid, the Dominican Republic’s participation stood out not just for the scale of agreements reached but for the depth of its message: a nation ready to lead, innovate, and share its rich culture with the world. The strong economic impact and strategic alliances formed reaffirm the country’s role as a key player in international tourism a position that promises even greater influence in the years ahead.
Keila Luciano’s 15th Birthday “An Unforgettable Celebration”
One of the most emotional moments came when Alex Luciano, Keila’s father, shared heartfelt words, expressing his pride and love. After adjusting her shoes and tiara, he danced the first song of the evening with her a touching moment that left everyone moved.
By: Delvis Lendof, New York
The city was filled with glamour, elegance, and joy during Keila Luciano’s 15th birthday celebration. The young star of the night shone brightly, living a magical evening that will be remembered by all attendees.
Organized by Burbuja Events (@burbujaeventsstylist), the party featured a sophisticated yet fresh décor, blending soft tones with metallic details. Highlights included fresh floral centerpieces, a pastel balloon arch, a crystal chandelier, and a personalized backdrop showcasing Keila in her princess gown.
Music by renowned DJ Omar of MPS Productions kept the energy high all night, while Danilvia Santana (@danilviamakeup) enhanced Keila’s natural beauty with a youthful yet glamorous look.
Keila’s family, including her parents, grandparents, aunts, uncles, and
cousins, surrounded her with love, making the celebration truly special. The night combined elegance, fun, and family warmth, creating memories that will last a lifetime.
The Outfit
Keila’s lavender, light blue, and silver princess gown was the epitome of elegance and youthfulness. With a detailed floral corset, off-the shoulder sleeves adorned with pearls and crystals, a layered tulle skirt, and sparkling accessories, she looked every bit the princess of the night radiant, sophisticated, and unforgettable.
“A Story That Crossed
Borders:
Medias Hermanas
The Dominican Comedy That’s Winning Hearts in U.S. Theaters”
The Dominican comedy “Medias Hermanas” has become one of the biggest Caribbean film successes of 2025–2026, bringing laughter, heart, and cultural identity to audiences across borders.
After dominating the box office in the Dominican Republic and Puerto Rico, the film opened in theaters across key cities in the United States, including New York, New Jersey, Pennsylvania, Rhode Island and Massachusetts, starting January 30, 2026.
Produced by Caribbean Films and directed by Yoel Morales, Medias Hermanas is a vibrant remake of a successful Peruvian film, reimagined with a deeply Dominican spirit. The story blends humor and emotional depth as it follows two women who discover they are half-sisters in the most unexpected way: at their father’s wake. Forced into a shared journey at a beach house over New Year’s, their clash of personalities ignites both comic chaos and genuine reconciliation. Starring Nashla Bogaert as Victoria and Ramcelis de Jesús as Yoli, the film also features standout performances from Frank Perozo, La Perversa, MikeToks and Irvin Alberti, whose characters bring authenticity and comic energy to the screen.
Medias Hermanas has resonated with audiences of all ages, topping box office charts in the Dominican Republic for weeks and attracting thousands to theaters regionally.
PREMIERES SDQ-STI
In an exclusive Gente Cool Magazine interview, Nashla Bogaert shared her reflections on the role and the film’s message:
“Victoria is a beautifully chaotic character, someone who tries to control everything but finds out, in the most hilarious and painful ways, that life doesn’t unfold on your terms. What drew me to this role was that vulnerability beneath her defenses. Working with Ramcelis was a gift, our dynamic became the heartbeat of the film. I hope audiences not only laugh, but also feel the courage it takes to let go, forgive, and build connections where you least expect them.”
Bogaert also emphasized the film’s deeper resonance: “This story isn’t just about family ties; it’s about understanding the pieces we inherit not just the material ones, but the emotional legacies that shape us. If viewers can see a bit of themselves in Victoria or Yoli, then we’ve truly done our job.”
The expected U.S. release, supported by Spanglish Movies and the Instituto de los Dominicanos en el Exterior (INDEX), positions Medias Hermanas a cultural bridge that speaks to Dominican communities abroad while appealing to wider Latino audiences through subtitled screenings and universal themes.
For more info about theaters and showtimes, visit: @mediashermanasmovie and @Caribbeancinemasrd on social media.
El Rubio del Acordeón, Nashla Bogaert, Delvis Lendof & Ramcelis De Jesús in Santiago
El Rubio Nashla Bogaert, Zumaya Cordero, Ramcelis De Jesús & Ney Zapata at therestaurant Casa Musa in Santiago, after the Full house premiere
Nashla Bogaert & Delvis Lendof Editor of Gente Cool Magazine
