Store allocation

The range will be split between three different store types. Grade A will be the flagship stores and high end department stores such as Selfridges, where the whole range will be available. Grade B will be smaller city stores and mid end department stores such as Fenwick, where all items in Grade B and c will be available (the more fashion and core items). Grade c will be stores inside shopping centres, where only the core items will be sold. The garments have been allocated based on where they'll sell the best because of which category they fall under. as well as brick and mortar stores, the entire collection will also be available on diesel’s website, along with several other online designer retailers such as house of fraser, Selfridges, farfetch and flannels. Marketing wilL be done through social media and tv ads. There will also be billboards in major cities and disruptive chic window displays in flagship and department stores.

Above is the sales and buy plan for my Disruptive chic trend launch collection. As you can see, bottoms hold the highest percentage within the mix at 42%. Being a denim brand and a denim collection i think this is accurate based on the fact that denim styles are prevalently bottoms such as jeans, skirts and shorts etc. Dresses hold the lowest percentage of the mix at only 7% because this is a lesson common garment to create out of denim and i felt that one staple of each would be perfect for my range. i didn't include any knitwear as the collection is due to be launched in mAY FOR SS23 SO ITS SIMPLY THE WRONG SEASON TO BE LAUNCHING KNITWEAR. In terms of fashionability, i feel there is a good distribution with trend holding the highest percentage of the mix at 41%. Again this figure is accurate being that disruptive chic is a trend based collection. The commerciality of the collection is shown through the excellent figure of planned sales turnover and i think there's a high chance the range will exceed that number, either way resulting in a success.

These snapshots from wgsn’s Women's Denim S/S 23 report show that the low rise jean, the denim blazer, and the matching set are all going to be key items for SS23. This justifies as to why I have put them in my range.

WGSN Also featured many other products that are part of my range in their various other denim reports such as the upcycled corset, the utility jean, the denim skirt and the denim short - further proving the commerciality of disrupt ve chic.

Manyoftheitemsinmyrangewerealsofeaturedinwgsn’sss24 reports.Thisshowsthatmyrangewillstillbeontrendthe followingyear,furtherjustfyingmychoicesandagain proving thecommercialityofthisrange.

Th s wgsn report looks at the d fferent f n shes that are currently on trend for denim. The d sruptive n d srupt ve ch c describes the distressed and upcycled appeal that my range gives with major ty of the products hav ng some sort of destruct on, fray ng or patchwork element (E g the knee high boots and bandeau top w th jean deta l ng) This shows that my range s not only inlign with trends but also the diesel brandbe ng that destructive den m is what diesel s known for

WGSN Collection Review: Wash & Finish –Women's Denim S/S 23

As an avid fashion lover, the inability to regulate my shopping habits, as well as my constant exploration and broad use of social media provides me with an exceptional instinct for spotting the latest trends. This meant that i didn't have to conduct much research before selecting a trend because i already knew the most current ones and constantly buying into it myself anyway, wanted to pick my current favourite: denim. Creating a trend launch that is commercial and on trend, whilst meeting the needs of the brands target audience is the most important factor when planning a range and this is exactly what i have done. the strong presence of denim across countless SS23 catwalks such as blumarine, givenchy, coach, stella mcartney, prabal gurung, dion lee and Mônot, to name a few, are already filtering down to retail, and the nostalgia for the 1990s and 2000s thanks to the y2k trend will continue to drive denim trends according to WGSN. Many sub trends have also began to emerge leading on from this, such as double denim and matching denim sets. Taking inspiration from previous diesel collections i chose to base my range around these sub trends because i feel they align with the brand perfectly.

I chose Diesel as my brand based on the fact that they are a denim brand and i am creating a strictly denim range. Diesel have also made quite a strong comeback within the industry as of late, some could even consider the brand itself as a recent trend. Many diesel catwalk inspired items can be seen across high street stores such as Zara and bershka and the current obsessions over double denim and matching sets (observed by myself and also stated on WGSN) just scream diesel to me.

To build upon my already well established knowledge around this trend, i took to WGSN to research further. i used several of their buyers briefing reports and trend reports to help influence my choice of garments, colours and silhouettes, solidifying the commerciality of my range. I chose true Californian denim shades such as the ones in my moodboard to give the range the most original feel. I Stuck to a blue theme as i feel other colours of denim such as white, black and grey can sometimes come across tacky and cheap or too grunge, they also just didn't fit the vibe of this trend. Most items come in only one shade of blue because i feel this gives more exclusivity to each singular piece - being a more trend driven collection. I allocated the different shades of blue strategically, allowing The individual pieces to be worn alone or as a matching set. i feel that the product range is well distributed as There is a good mix of core, fashion and trend pieces, slightly heavier in trend items based on diesels usual product offer and distinctive brand style. Following on from this, i feel that the prices reflect diesels usual price range and cater to the diesel target market customer. I used diesels website as a guide, and based prcing on product fashionabilty. The most trend based pieces are priced highest and the more basic, core items are priced at the lowest.

To conclude, I am really happy with the outcome of this range. I believe that it perfectly caters to the needs of the diesel customer and goes hand in hand with the distinctive diesel look, outlining its success to be had, relevancy within the current market and therefore overall commerciality. If i was to change anything i would maybe add a few more basic, core pieces to the collection that customers could mix and match with the denim statement pieces to create more everyday looks and allow the pieces to be worn more often and in different ways.