esg strategy

current strategy featured on the D esel website

As of 2020, Diesel have implemented various sustainable development goals to Reach by 2030. They intend on reaching these goals using the following strategies; diesel library: an evergreen denim essentials collection made to last, using alternative materials and production processes, and designed through a 360 sustainability lens; diesel essentials: a collection of everyday jersey staples made with responsibly sourced cotton and lower impact treatments and trims; diesel rehab denim: a line made using 100% recycled cotton, fully recycled spandex elastane, and dry indigo technology, a technology reducing the amount of water, chemicals and energy required in the dying process, and finally; diesel second hand: a platform where diesel buy back your old denim to extend denim lifecycle and increase product use through a carefully curated selection of Diesel pre-owned denim, meticulously restored, renewed and available in Italian selected stores and online throughout Europe. - Diesel.com

To extend efforts further, I have selected Candiani Denim as diesels new denim supplier for SS23. They created the first fully biodegradable jeans using a plant-based yarn obtained from natural rubber to replace synthetic petrol-based yarns. The jeans were put to the test by being buried in forest land for six months and At the end of that period the fibres had almost fully disintegrated. This is just one example of their success and proof that Working with candiani and adopting their many approaches to circular fashion would very much benefit diesel as a brand.

I will continue the sustainable approach by working with candiani denim, to reuse, recycle and create new innovations out of any unwanted or unsellable diesel garments either provided by customers or the diesel second hand platform. Moreover, all future diesel collections starting with ss23, will be made using cadianis 96% organic cotton; Gmo-free and grown according to strict environmental and social standards certified gots by icea. diesel have already made a great star towards a more sustainable future and I believe that my chosen strategies will push this much further, towards the ultimate goal of becoming fully sustainable.