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DIESEL Trend launch
Disruptive Chic is the basis of a trend launch collection for the brand diesel. Tapping into the current popularity of denim on denim and matching sets, and driven by the y2k and 90s minimalist trends. Think Distressed, skimpy and heavy on the statement piece. This collection embodies exactly what diesel became known for making it ideal for the young and daring, trend driven individual that is the diesel customer. I have designed a specialised collection featuring specifically statement pieces and purposely lacking in core items. This approach was inspired by diesels recent comeback, as I hope to follow its new creative director in reviving diesels cheeky and provocative brand image of the 2000s when the denim brand was renowned for the statement piece. I wanted the collection to have a very original feel which is why I have stuck to a blue colour palette full of rich denim shades. It will be released on the 3rd of may, just in time for the summer months when the weather is just right and the pieces can be worn not just as an everyday staple but also for the perfect going out/evening look.
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This trend is not just inspired by previous diesel collections but also many of the ss23 catwalks shows such as GCDS, blumArine, kimhēkim, off white, Chloe, and allesandra rich. Denim was all over the ss23 shows as the need for matching sets and double denim continues to grow, driven by the ongoing #noughtiesnostalgia and y2k trends.
below we can see celebrity style as well as fashion week Street style in Milan, New York and Paris.
Street Style
The denim trend has already began making it’s way to high street stores, with diesel style garments popping up in shops such as zara and Bershka. The trend also seems to be taking over social media with countless influencers sporting double denim and co-ord sets.
This trend is diesel to the core and is, in fact, an embodiment of the very style they became known for so many years ago. This collection will be a fresh and chic continuation of that, perfeclty aligning trends today.
