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Economic

Italy s well-known as one of the largest export econom es in the world.

Italy s one of top manufacturing powers n Europe

The major ndustr es that have been driving the economy are tourism, manufactur ng, agr culture service, and trade

The lack of raw mater als poses a big challenge to the economy which the country deals w th by importing large amounts from its trading partners.

Italian economy remains burdened by political interference, bureaucracy, corruption high levels of taxation a rigid labour market, an neffective jud cial system, a complex regulatory framework and the h gh cost of conducting bus ness

Econom c act vity in taly is set to be subdued n 2023 Growth w ll be held back by h gh nflation we ghing on consumers' purchasing power.

Social

AsofMarch2020,thecurrent populationofItalysaround61 million,Italyhasoneoftheoldest populationsintheworld

Theelderlypopulatonhasbeen severelyhitbycoronavirus theresahghrateoforganised crmeandyouthunemployment,anda risenhatecrimes Italianbusinesscultures hierarchical,flexible,andsociable, andtheirworkngpractcesareboth focusedandperson-orented

Employeesntalyworklonghours andareveryproductve Communicatonbetweenpeerssboth personalandprofessonal

Thehealthandwellnesstrendwas alreadyboomnginItalypre-COVID19,shapingconsumptonpatternsn packagedfood,beveragesand overalllifestyles

COVID-19hasonlyacceleratedthe trendwthconsumersincreasingly payngattentontotheingredientsin theirfoodanddrinktomprovether overalldetandmmunty

Technological

taly has made sign ficant progress n the digital arena over the years t s one of the top four countr es in Europe n d gital revolut on and has more than 105,000 hightech companies, and it is a market leader n robotics n Europe

The use of the Internet s fast ris ng n Italy w th companies nvesting heavily n sc entif c and technolog cal research talian f rms too are follow ng the social media trend, bu ld ng the r online presence us ng soc al networking tools Facebook s the lead ng soc al network in taly followed by Twitter and Pinterest

However poor provis on of broadband and lack of tra n ng opportunit es and fac lit es concerning advanced technolog es are slow ng down the progress of d g tal revolut on.

As the world becomes ever more digital zed, the chance that an ind vidual's or organizat on s data and cyber propert es become compromised has also ncreased taly is no exception to this as thenumber of cyberattackshas rapidly ncreased in the past four years targeting several sectors from governmental to Ct

Environmental

Italy faces a number of env ronmental challenges For example, air pollution, poor waste management cl mate change, water pollution, deplet on of natural resources, over packag ng of consumer goods so l eros on, and flooding.

In many areas of taly, ch ld labor is often culturally acceptable n workplaces l ke restaurants because customers think they are fam ly businesses n the process of try ng to make more money, some child workers fall nto the hands of crim nal organ zations, such as the Maf a. Italy generates more than a third of its electr c ty from renewable sources, such as hydroelectric, solar and wind power and has surpassed a European Union goal to recycle 65% of urban waste by 2025.

The Made n taly brand is supported by a green economy, with 345 000 Ital an companies embracing low carbon production

Legal

The government n taly encourages fore gn d rect nvestment by offering ncent ves e g subs d sed loans cash grants and tax credits Sett ng up a bus ness by the locals or fore gn investors s relat vely easy Employees are ent tled to all statutory employment r ghts e g hol day, sick leave, maternity leave, severance pay and so on during the course of employment employers are obl ged to observe the general pr nc ple of equal treatment of all staff w th regard to their employment and cond tions of work

Ant trust Law in Italy refers to the competit on laws wh ch specify the ways n wh ch consumers are protected aga nst corporate pract ces that can jeopard ze the competit on rules set on the local market Constitut onal r ghts of employment are la d out in Italy s const tution That document g ves all cit zens a r ght to work to receive fa r pay d ctates maximum hours, and guarantees pa d hol day. S nce 1987 the Ital an Department of Labour l mits the max mum hours to 48 hours a week

The Risk Assessment s the document that describes the risks and prevention measures for health and safety n the workplace: this document is mandatory for all companies n Italy w th at least one employee technology improves speed to market because speed to market revolves around how quickly a business can get their product to the customer. Thanks to new coming of age technologies and Omni channel approaches brands are able to experiment more with garments to deliver them easier and at a faster rate. websites and mobile apps provide customers with extra platforms to purchase garments. This eliminates the need to go to actual brick and mortar stores meaning the customer can view new products quicker than before and purchase them quicker and more seamlessly than before. Brands like diesel sell on multiple online platforms such as flannels, house of Fraser and selfridges meaning that if a product is out of stock on the diesel website, customers have multiple other quick ways of getting the product. as of recent years new technologies have also been introduced within the design world, improving speed to market. Designers at marks and spencers use a system which allows them to quickly mock-up and prototype a design. This means they can rapidly test new designs, colours and materials etc in a realistic and accurate setting, without having to physically Make anything. This technology can cut production time in half therefore improving speed to market in ways that have never been seen before. It is also far more sustainable and environmentally friendly. adding to this, Microsoft have developed an interactive data visualization software product called Power Bi, again used by many retail companies. Power BI is a collection of software services, apps, and connectors that work together to turn unrelated sources of data into coherent, visually immersive, and interactive insights. These insights are responsible for providing brands with the knowledge of which products should be in which place at which time, therefore improving speed to market.

I have chosen air freight as my transport method because I believe this is the most suitable for higher end products. Diesels products are sold at a reasonably high price so higher transport costs would not be much of an issue and I believe this is the safest and most efficient method for the diesel product to be transported. high end brands such as diesel need the security that their items will arrive untampered and in good condition and i believe air freight is the most suitable option to ensure this.

Transport Method: Air Freight

advantages: easy tracking global delivery least risk of theft and damage low packing cost low insurance premiums least risk of delays high speed

Disadvantages: dependable on weather conditions high costs

Smaller carrying capacity

Not environmentally friendly