Sourcing

diesel do not share much information about the way they source their garments. being an Italian brand, it is said that all products Are manufactured exclusively in Italy and all fabrics are sourced in Italy however there is not much information to back this up. The website states that over 80% of its materials come from Italy but there is no information regarding suppliers, factories and processes. They have stated that they promotE honest, diligent, transparent, and cooperative behaviour in their relations with suppliers and provide a lot of information about their sustainability implementations but that’s it.

after visiting a diesel store and taking a look at clothing labels I found that the garments are manufactured in a variety of countries including bulgaria, China, Vietnam, Tunisia, Mauritius, India and Bangladesh. whilst the garments may be good quality and this strategy might helip cut costs, I would like to revamp diesels strategy and begin to manufacture all products exclusively in Italy, working directly with the factories, suppliers and wholesalers. I feel this approach is more sustainable and circular, having only one country of origin, Not to mention Italy's renowned reputation within manufacturing and producing garments. transparent and honest relationships will be formed with new suppliers. Employee and supplier relationships can be monitored more easily, having everything in one place, in order to maintain diesels strict code of ethics. diesels garments will be manufactured in green factories by candiani denim, a sustainable denim producer and one of the most renowned textile produces in the world, specialising in quality, sustainability and innovation. They provide 100% traceability and transparency and work everyday to create innovative and eco friendly fabrics, making them the perfect supplier to achieve a more circular future. This strategy may be pricier than diesels previous strategy, but it Could also improve their brand image and attract a whole new customer base which In turn would drive sales, therefore creating a larger profit.