Our 10th Season
2025 Advertising Media Overview
Our Show
What’s Brewing is the ultimate show for reaching craft beer enthusiasts and local consumers in Pennsylvania. Now in its 10th season, the show provides an insider’s look into the state’s vibrant craft beer scene, featuring interviews with top brewers, exploring new trends, and sharing stories about the people behind Pennsylvania’s best breweries. Hosted by Glen Macnow a familiar voice in Philadelphia media and Lew Bryson, a noted authority on craft beer, What’s Brewing connects listeners with the latest in local brewing culture and industry insights. With a dedicated and engaged audience, the show offers a unique platform for advertisers looking to target craft beer lovers, local businesses, and those passionate about Pennsylvania’s growing beer culture.
Our Host
Glen Macnow is a well-known and respected figure in the Philadelphia media landscape, celebrated for his decades of expertise in sports broadcasting and his engaging personality. Known for his candid commentary and in-depth analysis, Glen was a beloved sports radio host, where he connected with listeners through his insightful takes and authentic delivery. His impact on Philadelphia’s sports culture has made him a staple voice in the community.
In addition to his extensive career in radio, Glen is a partner at Conshohocken Brewery. Glen’s passion for local craft beer, combined with his seasoned What’s Brewing hosting experience, makes him the perfect guide for this journey through one of the country's most exciting beer regions.
Whether he’s discussing sports, culture, or craft beer, Glen Macnow continues to entertain and inform, earning the loyalty of his fans and making a lasting impact on Philadelphia’s media and brewing communities.
Lew Bryson is a prominent beer and whiskey writer, who has made significant contributions to the craft beer scene, particularly in the United States. Known for his passion for beer and sometimes contrarian ways, Bryson has been a leading voice in the industry, with a career that began in the early 1990s in various local and regional beer publications around southeastern PA.
Bryson was the author of a series of well-loved brewery guidebooks, beginning with "Pennsylvania Breweries" in 1998, followed by three newer editions and New Jersey Breweries, with Mark Haney. His books have earned acclaim for their accessible yet informative approach, helping both newcomers and seasoned beer lovers deepen their understanding of beer. He is also a regular contributor to beer publications and websites, providing insights and reviews that are widely respected within the beer community. Bryson’s approachability and expertise have made him a beloved figure among beer lovers and industry professionals alike.
Audience Channels & Statistics
Your commercial will reach a large audience in multiple ways.
CABLE AND STREAMING
Airs multiple times per episode 31,846 cumulative household avg per episode +
NBC Sports Philly and NBC Sports Philly
SOCIAL AND ONLINE
You Tube 1.5k+ followers
Facebook 16.6k+ followers
X 121k+ combined followers
Get in front of an active and fast growing following of craft beer enthusiasts
What you get with a Sponsorship
IN-PROGRAM PROMOTIONAL VIDEO
We will create a custom promotional video up to :90 to be included in the sponsored episode.
SOCIAL MEDIA SUPPORT
promotion of episode and sponsors during airing week on YouTube, Instagram and Facebook
NBS Sports Philly and NBC Sports Philly
• Initial show premiers Saturday night – game schedules may move airing before or after game
• 4 additional airings that following week
OPENING AND CLOSING SPONSOR BILLBOARD
Featuring your name and logo at beginning and end of episode
:10 PROMO VIDEO FROM GLEN
To use on your website and social media platforms
• Episode appears on What’s Brewing PA YouTube channel on Saturday before NBC Sports Philly airing
• Remains on YouTube channel in perpetuity for on-demand viewing
Does your sponsorship have an interesting connection to our beer episodes? Let’s discuss how to integrate your message into our program content for sponsored episodes. We’re open to your ideas and can offer a few of our own.
Program Content Integration Opportunity Investment
Special rates for multiple episode sponsorships Starting at just $2,500 per episode
Sound good? Let’s talk!
Contact the What’s Brewing PA Sponsor Marketing Team at email geff@groupgpartners.com
Or call us at 215.570.7979 to find out how you can reach an excellent audience to promote your business, service or product.