Let’s talk.
UnitedHealthcare and Optum continue to transform with new ideas, new people, new approaches and new opportunities.
We just want you to know we’re right here with you!
HELLO!
are Group G Marketing Partners. We started working with you nearly 10 years ago. You’ve changed a lot since then and so have we. So we thought it would be a great time to reintroduce ourselves...
We
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team Why Group G?
It all started at a kitchen table in Ivyland in 1998…
Who We Are What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
Three marketing professionals partnered together to build a small, aggressive, innovative agency founded on sound marketing fundamentals.
Over the past 19 years, we’ve helped many of the nation’s largest financial service providers with their marketing initiatives and have grown with smart and talented people along the way.
We started as marketing partners and that’s how we operate today... as your valued partner, dedicated to helping you achieve your goals.
Group G Founding Partners
Scott Sinkler, Geff Rapp, and Greg Olenski Circa 1998
We built our reputation with Health Insurance Marketing.
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
We’re not your typical marketing agency.
Big ideas are just the start
We are accountable
We have the people in place to handle every aspect of your marketing needs.
Our roots are in direct marketing – every piece of the plan is accountable.
We think holistically We help you target, acquire, retain and engage your customers.
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
And you’ll quickly see...
We really do see ourselves as partners in your success.
We understand your business. We’re really good at what we do.
And we’re a good fit for your needs.
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
Direct is in our DNA
Our forté is the application of direct marketing techniques. It’s at the core of what we do. We design programs using fundamental direct response principles so every effort is measurable and trackable.
After all, it’s about results.
Who We Are
What We Do &
How We Do It
What More We Can Do For You
Our Team
Why Group G?
We Know AARP
Geff Rapp, Greg Olenski, June Logan, Jon Peace, Michael Shapiro and Tracy Hambleton all worked on the AARP Group Health Insurance Program while employed at The Prudential.
A built-in awareness and sensitivity to the needs of the AARP Membership is part of who we are.
We have a very strong working knowledge of the 65+ market and Medicare Supplement products.
We know to always keep the big picture AARP relationship in mind.
We’re growing and transforming ourselves too!
Over Our 19 Year History
• Founded by three partners
• Direct Response Marketing Agency
• Financial Services focus
• Key Capabilities:
• Strategy
• Program Management
• Creative
• Print Production
• Steady growth in agency personnel and client portfolio
• Produced and mailed millions of DM kits, launched dozens of websites and deployed thousands of emails
• Added robust data and analytics partnership
• Greatly increased work with online channels and web integration
• Expanded Financial Services product scope and skill set
Today
• Now have a team of over 25 highly experienced resources
• Full Service MultiChannel Agency
• New bigger facility in Bucks County
• Service over a dozen large clients including 5 Fortune 500 clients
• Rebranded ourselves as Group G Marketing Partners Who We Are What We Do & How We Do It What More We Can Do For You Our Team Why Group G?
• Added Consumer Goods and Business Services verticals to our mix
• Developed significant B2B and small business marketing expertise
• Built and launched a variety of new products for clients and partners
• Won awards for our work in financial services, healthcare and consumer goods
• Highly active in industry organizations
Let’s talk about What We Do & How We Do It
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
Group G Marketing Partners delivers the experience and capabilities you need…
Strategy
Strategic Planning | Market Segmentation |
Campaign Development | Data and Analytics
Did You Know?
Creative Execution
Design | Brand Identity | Copywriting | Ideation
We do interactive marketing including SEO, SEM, PPC, microsites, banners, and email.
Project Management | Web Development | Web Marketing | Interactive | Print
Production | Direct Mail | Data Processing | Product Development
Who We Are
What We Do &
How We Do It
What More We Can Do For You
Our Team
Why Group G?
The core of what we do Project Management
• Hands-on support
• Integrate seamlessly with your team
• Quickly handle ad hoc projects
• Holistic view, visualizing offer strategy, data, creative, production and analytics – all together regardless of which piece or pieces we are tasked to do
The power of knowing what worked Data and Analytics
• Campaign Reporting
• Credit Bureau Data
• TransUnion Data expert
• Modeling and Optimization
• Database Enhancements
We have a robust data partner in Charlotte, NC that can handle sophisticated analytic needs.
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
We’re designed for what you need.
Part of what makes Group G unique is our approach to assembling a specialized team to meet the specific needs of each client and each project.
We have a strong multi-talented core team and leverage long-standing relationships with our agency partners to deliver a customized solution with the highest level of expertise for you. In fact, our team has decades of UHC insurance experience that we bring to the table for every project.
Better. Faster. Stronger. Built just for you.
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
We listen. We ask questions. We work closely with our clients to clearly understand their objectives, history and ideas.
We involve the entire agency in “think tank” discussions to broaden perspective beyond just the account team – so you get the added benefit of all our expertise
We leverage our experience with other clients to help guide execution – we have a history of success in the financial services and insurance industry, built on rigorous testing, and you get the benefit of all that experience.
We approach every project holistically from marketing, operations, production, and customer perspectives.
We are focused on measurable results. Our background in direct marketing has trained us to be singularly focused on results.
Some would call it an obsession. We call it accountability.
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
“ We’re proud of the work we’ve done for UHC and the role we’ve played in helping you meet your goals. We truly feel like we are part of your team.”
Greg Olenski, Founding Partner
Let’s talk
about What More We Can Do For You
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
We are much more than a creative agency. We are a full-service marketing solutions company who can add value to every aspect of your business planning and execution.
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
We’ve created and executed breakthrough marketing for a wide range of mid-size and Fortune 500 Financial Companies…
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
Interactive Marketing
Over the past five years, we’ve greatly expanded our interactive capabilities.
• Website Development
• Microsites and Landing Pages
• Email Marketing
• Banner and Display Ads
• Retargeting
• Reputation Management
• Digital Direct Mail
• Mobile Marketing
Pantone 364 C
Pantone 376 C
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
Data, Insights, and Analytics
Group G, through an 8-year partnership with Carderock Consulting, offers a robust array of data and analytic services.
• Database Management
• List Acquisition
• Analytics and Reporting
• Segmentation and Modeling
• Custom Scoring
• Data Dashboards and Portals
• Fully PCI, GLB and HIPAA Compliant
• Response and Approval modeling
• Segmentation and Scoring
• Daily file processing and matching
• Mail file creation
• Credit Bureau data processing
• Reporting and Analytics
• Mail file creation and targeting
• Donor history and optimization
• Email database management
• Email testing and results tracking
• Postage Analysis and Reconciliation
• Develop, host and manage secure web application
• Payment processing
• Daily Credit Bureau file management
• Online reporting and custom dashboard
• Manage Alert Database
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
Product Development
Group G has helped our clients bring their ideas to life.
• Product Conception
• Product Enhancements and Evolution
• Prototyping and Testing
• Market Assessment
• Business Case Development
• Go To Market Strategy
• Product development for Senior Home monitoring product
• Market assessment
• Go to market strategy
• Research and VOC
• Messaging and positioning
• Helped build go to market strategy for newly acquired health technology product
• Defined and refined value proposition
• Developed sales and marketing communications
• Created initial branding and web design
• Served on launch team with senior leaders
• Developed new credit card product
• Created value proposition
• Test launched with advisors Who We Are
• Built year one marketing plan
• Determined brand positioning and messaging
Let’s talk about Our Team
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
Our team is part of your team. Partners. Committed to your success.
There are bigger agencies who claim they can handle everything.
There are design agencies who can only offer creative.
Neither of those can deliver what you get with Group G…
• Significant insurance marketing experience on both Agency & Client side
• Our capabilities are aligned with your marketing needs
• Ability to deliver a full range of strategic, creative and analytic services
• Local, hands-on service – after all, we’re neighbors
• The capacity and personnel strength to handle your specialized campaign needs
• We become a seamless extension of your in-house team
• Extremely focused on your needs and goals
Who We Are
What We Do & How We Do It
What More We Can Do For You
Our Team
Why Group G?
Groupg marketing
partners
We’re bigger than you think. With the experience and depth to deliver whatever you need.
Account & Production Management
• Brent Vawter
• June Logan
• Martina Peace
• Martina Kramer
• Christopher Long
• Laura Falotico
• Kaylen Dixon
• Sue Schlegel
• Pam Rubilla
• Renda Zeibaq
Executive Management
Geff Rapp | Greg Olenski
Creative Development
• Michael Shapiro
• Jonathan Peace
• Mark Raebel
• Jim Murphy
• Karen Blanco
• David Slivka
• Walter Montalvo
• Tracy Hambleton
• Mick Thurber
Interactive, Data, & Analytics
• Julian Barkat
• Paul Trauger
• Brian Branca
• Brian Touchton
• Carderock Team
• TransUnion Partner
• InfoUSA Reseller
• John Noonan
Why Group G?
Let’s talk today .
Who We Are
What We Do & How We Do It
What You Need
What More We Can Do For You
Our Team
Our Proposal
Why Group G?
•
We know healthcare and health insurance marketing
Working with AARP as well as Staywell, Connecture, Marsh and AON helps us with deliverables and how they need to be implemented.
• Our history together
We understand your core business like no one else.
•
Experience is key
Financial services products are part of our core and we know how to market them.
•
The big picture
We take a holistic view on every project we do to ensure we meet or exceed your goals.
•
You’re unique
With Group G, you get a Marketing Team customized for you.
•
We invest in your success
We make a business commitment and a personal commitment to deliver you results.
•
We’re connected
And we’re happy to leverage our relationship with other clients and business contacts to help with your goals and initiatives.
Let’s show you what we’ve done for you.
Go Long OOH | Mall Kiosk
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OU CHILDREN’S HOSPITAL 18 PAGES