Let’s fish.
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HELLO!
We are Group G Marketing Partners.
marketing
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Group g
partners
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Group
Who We Are What We Do & How We Do It What We Can Do For You See Our Client Work
For the past 25 years, we have operated as a valued partner, dedicated to helping our clients achieve their goals.
Group g marketing partners g 4 We built our reputation with Personalized Service. It’s where we began and where we continue to provide full service marketing agency expertise in... Strategy Development | Program Management | Marketing Campaign Development | Marketing Campaign Management | Print Production | Creative Services | Copywriting | Web/Interactive Development | SEO | Advertising | Branding | Rebranding | Call Center Optimization | New Product Development | Market Research | Data Analytics | And More Who We Are What We Do & How We Do It What We Can Do For You See Our Client Work
Big ideas are just the start
We are accountable
We think holistically
We have the people in place to handle every aspect of your marketing needs.
Our roots are in direct marketing – every piece of the plan is accountable.
We help you target, acquire, retain and engage your customers.
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We’re not your typical marketing agency.
Who We Are What We Do & How We Do It What We Can Do For You See Our Client Work
And you’ll quickly see...
We really do see ourselves as partners in your success.
We understand your business.
We’re really good at what we do.
And we’re a good fit for your needs.
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Who We Are What We Do & How We Do It What We Can Do For You See Our Client Work
We continue to grow and transform.
1998
Today Over Our 25 Year History
• Founded by three partners
• Direct Response Marketing Agency
• Financial Services focus
• Key Capabilities:
Strategy
Program Management
Creative
Print Production
• Steady growth in agency personnel and client portfolio
• Produced and mailed millions of DM kits, launched dozens of websites and deployed thousands of emails
• Added robust data and analytics partnership
• Greatly increased work with online channels and web integration
• Expanded Financial Services product scope and skill set
• Added Consumer Goods and Business Services verticals to our mix
• Developed significant B2B and small business marketing expertise
• Built and launched a variety of new products for clients and partners
• Won awards for our work in financial services, healthcare and consumer goods
• Highly active in industry organizations
• Rebranded ourselves as Group G Marketing Partners
• Now have a team of over 30 highly experienced resources
• Full Service MultiChannel Agency
• Capable of effectively working in today’s virtual environments
• Service a diverse portfolio of clients including 4 Fortune 500 clients
• Average client “tenure” is over 8 years
• 2021 Philly Marketer of the Year
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Group g
What We Do & How We Do It What We Can Do For You See Our Client Work o o o o
Who We Are
Group g
Who We Are
What We Do & How We Do It
What We Can Do For You
See Our Client Work
Group g
marketing partners
We’re bigger than
think. With the experience and depth to deliver whatever you need.
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Executive Management
Geff Rapp | Greg Olenski
Account & Production Management
Creative Development
Interactive, Data, & Analytics
• Chris Long
• Pam Rubilla
• Katie Sands
• Martina Kramer
• Taylor Brady
• Brett Miller
• Julie Albers
• Sue Schlegel
• Karen Blanco
• Michael Shapiro
• Jonathan Peace
• Mark Raebel
• Jim Murphy
• David Slivka
• Mick Thurber
• Bill Rogers
• Chuck Jones
• Stan Termini
• Julian Barkat
• Paul Trauger
• Stu Goldberg
• Tony Colanero
• Brian Touchton
• Carderock Team
• Katie Maslanka
• Surjoit Saha
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you
Who We Are
What We Do & How We Do It
What We Can Do For You
See Our Client Work
There are bigger agencies who claim they can handle everything.
There are design agencies who can only offer creative.
Neither of those can deliver what you get with Group G…
• Significant marketing experience on both Agency & Client side
• Extensive project work incorporating clients’ brands across a range of marketing channels including direct mail, print, email and online
• Our capabilities are aligned with your marketing needs
• Ability to deliver a full range of strategic, creative and analytic services
• The capacity and personnel strength to handle your specialized needs
• We become a seamless extension of your in-house team
• Extremely focused on your needs and goals
marketing
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Group g
partners
Our team is part of your team. Partners. Committed to your success.
Let’s talk about What We Do & How We Do It.
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Group
We
Group g marketing partners g 11 Strategy Creative Execution Strategic Planning | Market Segmentation | Campaign Development | Data and Analytics Design | Brand Identity | Copywriting | Ideation Project Management | Web Development | Web Marketing | Interactive | Print Production | Direct Mail | Data Processing | Product Development
the
and capabilities you
Who We Are What We Do & How We Do It What We Can Do For You See Our Client Work Did You Know?
Group G Marketing Partners delivers
experience
need…
do interactive marketing including SEO, SEM, PPC,
microsites, banners, and email.
The core of what we do
Project Management
• Hands-on support
• Integrate seamlessly with your team
• Quickly handle ad hoc projects
• Holistic view, visualizing offer strategy, data, creative, production and analytics – all together regardless of which piece or pieces we are tasked to do
The power of knowing what worked
Data and Analytics
• Campaign Reporting
• Web and Digital Data
• Modeling and Optimization
• Database Enhancements
Did You Know?
That good data is the most critical component of any campaign success?
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Who
What We Do & How
It What
Do For You See Our Client Work
We Are
We Do
We Can
Who We Are
Part of what makes Group G unique is our approach to assembling a specialized team to meet the specific needs of each client and each project.
We have a strong multi-talented core team and leverage long-standing relationships with our agency partners to deliver a customized solution with the highest level of expertise for you. In fact, our team has decades of marketing experience that we bring to the table for every project.
Better.
marketing
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Group g
partners
Faster. Stronger. Built just for you.
We’re designed for what you need.
What We Do & How We Do It What We Can Do For You See Our Client Work
We listen. We ask questions. We work closely with our clients to clearly understand their objectives, history and ideas.
We involve the entire agency in “think tank” discussions to broaden perspective beyond just the account team – so you get the added benefit of all our expertise
We leverage our experience with other clients to help guide execution – we have a history of success in a variety of industries, built on rigorous testing, and you get the benefit of all that experience.
We approach every project holistically from marketing, operations, production, and customer perspectives.
We integrate seamlessly with any existing client agency relationships.
We are focused on measurable results. Our background in direct marketing has trained us to be singularly focused on results.
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What
What
See
Client
Some would call it an obsession. We call it accountability.
Who We Are
We Do & How We Do It
We Can Do For You
Our
Work
Let’s talk about What We Can Do For You.
Group g marketing partners g 15
Project Management
Strategic Planning
Process
Re-Engineering
Campaign Design & Execution
Data & Analytics
Service
Optimization
Product Development
Multi-Channel Integration
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Who
What
&
What
You See Our Client Work
We are much more than a creative agency. We are a full-service marketing solutions company who can add value to every aspect of your marketing planning and execution.
We Are
We Do
How We Do It
We Can Do For
We’ve created and executed breakthrough marketing for a wide range of mid-size and Fortune 500 Financial Companies…
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Who
What
& How
What We
See Our Client Work
We Are
We Do
We Do It
Can Do For You
Interactive Marketing
Over the past decade, we’ve greatly expanded our interactive capabilities.
• Website Development
• Microsites and Landing Pages
• Email Marketing
• Banner and Display Ads
• Retargeting
• Reputation Management
• Digital Direct Mail
• Mobile Marketing
• Over The Top (OTT) Ads
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Who We Are What We Do & How We Do It What We Can Do For You See Our Client Work Pantone 364 C Pantone 376 C
Who We Are
What We Do & How We Do It
What We Can Do For You
See Our Client Work
EchoPost™ & Geo-Conquesting
We can track the virtual and physical journey of prospects.
Virtual Behavior
Physical Behavior
• Online marketing drives prospects to a client’s website, yet over 80% of visitors remain anonymous.
• EchoPost™ is a patented digital marketing tool identifying anonymous website visitors and finding their home address through an IP Address match.
» Targeted display ads can be served to IP matches on any device
» Solo direct mail (in any format) can be sent within 48 hours of the prospect being on a client’s website
• Other prospects are physically visiting competitor locations but clients have no idea who they are.
• Geo-Conquesting is a patented approach to discovering mobile devices within specific, client-defined competitor locations.
» Mobile Device ID is then tracked to the home address
» Home address is aligned to its IP Address
• Prospects get digital ads on their phone or tablet and targeted direct mail at home
EchoPost™ and Geo-Conquesting identify the virtual & physical anonymous audiences and sends targeted marketing efforts to their mobile device and home.
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Group g
Data, Insights, and Analytics
Group G, offers a robust array of data and analytic services.
• Analytics and Reporting
• Database Management
• List Acquisition
• Segmentation and Modeling
• Custom Scoring
• Data Dashboards and Portals
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Group g
Who
Are What We Do & How We Do It What We Can Do
You See
Client Work
We
For
Our
Product Development
Group G has helped our clients bring their ideas to life.
• Product Conception and Design
• Product Enhancements and Evolution
• Prototyping and Dry Testing
• Market Assessment
• Business Case Development
• Go To Market Strategy
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Who We Are What We Do & How We Do It What We Can Do For You See Our Client Work
See our client work.
Group
marketing partners g 22
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Group g marketing partners g 23 Website Concepts | Pocket Geek Home
See Our
Who We Are What We Do & How We Do It What We Can Do For You
Client Work
Group g marketing partners g 24 Interactive Marketing, Microsites and Mobile App | Digital Vault and Flood Insurance Programs
We Are What We Do & How We Do It What We Can Do For You See Our Client Work
Who
Group g marketing partners g 25 “We’ve got a loan for that.” Integrated Campaign | American Heritage Credit Union See Our Client Work Financial Services
Healthcare Consumer
Examples
Insurance
Other
Group g marketing partners g 26 “i can.” Integrated Campaign | American Heritage Credit Union See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
g marketing partners g 27 Magazine | American Heritage Credit Union See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
Group
Other
g marketing partners g 28 Lead Generation for Mortgage and Home Equity | Flagstar See Our Client Work Financial Services Insurance Healthcare
Group
Consumer
Examples
Group g marketing partners g 29 DM Lead Generation and Email for Mortgage and Home Equity | Flagstar See Our Client Work Financial Services Insurance Healthcare Consumer
Examples
Other
Financial
Insurance
Healthcare
Consumer
Other Examples
g marketing partners g 30 Deposit Account Direct Mail | Flagstar See Our Client Work
Group
Services
Group g marketing partners g 31 Equipment Financing Website and Broker Portal | Blue Bridge Financial See Our Client Work Financial Services Insurance Healthcare Consumer
Examples
Other
g marketing partners g 32 Energy Efficiency Finance Kit | Kilowatt Financial See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
Group
Financial Services
Insurance
Healthcare Consumer
Other Examples
Group g marketing partners g 33 High-Value Contractor Lead Generation Package | Kilowatt Financial
Client
See Our
Work
g marketing partners g 34 DM Lead Generation Disability Insurance | Mass Mutual See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
Group
Group g marketing partners g 35 Lead Nurturing DM and Microsite Homeowners Insurance | xfinity Hippo See Our Client Work Financial Services
Examples
Insurance Healthcare Consumer Other
Insurance
Healthcare
Consumer
Other
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See Our Client Work
Services
Group
B2B Coffee Mug Lead Generation Package | AON
Financial
Examples
Group g marketing partners g 37 Affinity Insurance Print Ads | AON See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
Group g marketing partners g 38 Affinity Insurance Program Microsites | AON See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
Group g marketing partners g 39 DM Kit | Colonial Penn See Our Client Work Financial Services
Healthcare Consumer
Examples
Insurance
Other
Insurance
Healthcare
Consumer
Other Examples
g marketing partners g 40 DM Birthday Kit | Colonial Penn See Our Client Work
Services
Group
Financial
Group g marketing partners g 41 Medicare and Medicare Supplement Stepped Booklet | UnitedHealthcare See Our Client Work Financial Services Insurance Healthcare Consumer
Examples
Other
Other
Group g marketing partners g 42 Recruitment Video | UnitedHealthcare See Our Client Work Financial Services
Insurance Healthcare Consumer
Examples
g marketing partners g 43 Out of Home Advertising | UnitedHealthcare See Our Client Work Financial Services Insurance Healthcare Consumer
Examples
Group
Other
g marketing partners g 44 Out of Home Advertising | UnitedHealthcare See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
Group
Other
g marketing partners g 45 Out of Home Advertising | UnitedHealthcare See Our Client Work Financial Services
Group
Insurance Healthcare Consumer
Examples
g marketing partners g 46 AJN Publication Acquisition Direct Mail | Wolters Kluwer See Our Client Work Financial Services Insurance Healthcare Consumer
Examples
Group
Other
Financial Services
Insurance
Healthcare
Consumer
Other Examples
g marketing partners g 47 Health Workbooks for Patients | Krames Staywell
Group
See Our Client Work
g marketing partners g 48 Brochure | ShareWIK See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
Group
g marketing partners g 49 Presentation | ShareWIK
marketing partners g 60 Presentation | ShareWIK See Our Client Work Financial Services Insurance Healthcare Consumer
Examples
Group
Groupg
Other
g marketing partners g 50 Tradeshow Display | ShareWIK See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
Group
Group g marketing partners g 51 Email Campaigns | Hilton Grand Vacations See Our Client Work Financial Services Insurance Healthcare Consumer Other Examples
See Our Client Work
Financial Services
Insurance
Healthcare
Consumer
Other Examples
g marketing partners g 52 Landing Page | Hilton
Group
Grand Vacations
Other
g marketing partners g 53 Monthly Credit Card Statement Inserts/Onserts | The Home Depot See Our Client Work
Services
Group
Financial
Insurance Healthcare Consumer
Examples
g marketing partners g 54 DM Lead Generation and Statement | The Home Depot See Our Client Work Financial Services Insurance Healthcare Consumer
Examples
Group
Other
Other
Group g marketing partners g 55 Integrated Behavioral Based Lead Generation | Toyota See Our Client Work Financial Services
Insurance Healthcare Consumer
Examples
See Our Client Work
Financial Services
Insurance
Healthcare
Consumer
Other Examples
marketing
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| Head in the Game
Group g
partners
Product Development and Packaging
Manufacturer’s Rep Support Portal | Bradford White
See Our Client Work
Financial Services
Insurance
Healthcare
Consumer
Other Examples
marketing
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Group g
partners
See Our Client Work
Financial Services
Insurance
Healthcare
Consumer
Other Examples
g marketing partners g 58 Trade Industry Journal Print Ads | Niles Steel Tank
Group
Financial Services
Insurance
Healthcare
Consumer
Other Examples
g marketing partners g 59 Interactive
Banner
Group
Marketing Examples -
Ads See Our Client Work
g marketing partners g 60 Facebook Posts and Ads See Our Client Work Financial Services Insurance Healthcare Consumer
Examples
Group
Other
g marketing partners g 61 See Our Client Work Financial Services
Healthcare
Examples
Group
Insurance
Consumer Other
See Our Client Work
Financial Services
Insurance
Healthcare
Consumer
Other Examples
marketing partners g Ivyland
and Newsletter
Group g
Borough Government website
g marketing partners g Short Form Explainer Videos See Our Client Work Financial Services
Healthcare Consumer
Examples
Group
Insurance
Other
Let’s
215.570.7979 99 Willard Avenue Ivyland, PA 18974
talk!
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Group g marketing partners