2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN
KEVIN PERRY STRUCK SALT LAKE CITY UT Kevin Perry is a designer and business professional with over a decade of agency experience. He currently drives all resource operations at Struck, an internationally acclaimed digital-forward creative agency headquartered in Salt Lake City. Clients include Nickelodeon, DreamWorks, Sony Pictures, Jack in the Box and Deer Valley
I feel optimistic about the future of design. The only thing constant in the design industry is change. That’s why it's so exciting. Every day, design is more and more the topic of conversation. Kickstarter. Our devices. Healthcare. Design awareness is at an alltime high. As designers, we continue to evolve. The new designer thinks much more strategically than ever before. The craft will always remain an important part of our process, but we now create solutions in many different forms, including intangible items like experiences. Our process has also shifted from mass communication to something more personal. It’s more important than ever for us to have empathy so we can customize messages to specific audiences. As society becomes more aware of the value of design, we are seeing success with clients who recognize that design is no longer a service that comes at the end of the process. Designers are most effective as thought leaders when we can work collaboratively to solve complex problems. At Struck, we observe these trends and the ever-changing needs of our clients. We have evolved from a traditional agency to one that is insight-driven and multi-disciplinary by adding expertise in strategy, digital innovation and design expertise. We embrace the move toward co-creation, collaboration and integrative design. FAVORITE COLOR? Blue FAVORITE TYPEFACE? Helvetica
Resort. He provides operational expertise to the company, and orchestrates the
FAVORITE APP? Instagram
diverse talents of more than 75 creative and strategic experts across the agency’s
FAVORITE TV SHOW? Esquire, The Getaway
multiple offices. Kevin teaches at the University of Utah and his work has been rec-
FAVORITE BOOK?
ognized from some of the industry’s most respected competitions and publications.
The new Kapitza geometric pattern book.
He is the cofounder of Salt Lake Design Week and the ReVinylize project, and
FAVORITE MOVIE? Airplane
currently serves on the national board of AIGA.
FAVORITE MUSICIAN? Michael Jackson FAVORITE FINE ARTIST? Mark Rothko FAVORITE GADGET? iPhone BOOKMARKED WEBSITES?
NYmag, Huffington Post, Ffffound, Design Observer TALENT YOU WISHED YOU POSSESSED?
I wish I was a rock star GREATEST STRENGTH AS A DESIGNER?
Curiosity BIGGEST WEAKNESS AS A DESIGNER?
Indecisiveness
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