GDUSA Magazine January/February 2014

GD USA

JANUARY | FEBRUARY 2014

GRAPHIC DESIGN USA

PEOPLE TO WATCH STUDENTS TO WATCH SPONSORED BY THE CREATIVE GROUP

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LETTER FROM THE PUBLISHER 51ST ANNIVERSARY PEOPLE TO WATCH

Life is complicated, nuanced, confusing, full of grays. I hate that. Whoever made up the game could have simplified the rules or at least given us more precise instructions. I’m just saying.

Nevertheless, every once in a while, there is a moment in which you suddenly see or understand something in a new or very clear way. (Maybe more than once-in-a-while for those of you living in Colorado, Washington or the medical marijuana states.)

GORDON KAYE IS THE PUBLISHER OF GDUSA Comments, suggestions and letters can be sent to gkaye @ gdusa.com.

For me, one of these epiphanies is that a personal strength can also be a personal weakness, that the very behaviors, attitudes and qualities that make you successful are often the same ones that hold you back. You may have learned this truth in kindergarten, but I am a bit slow on the uptake and it recently hit me like a ton of bricks.

So I was especially interested to discover that several of the 2014 “People To Watch” participants — this is our annual spotlight on newsworthy, talented and influential designers — grasp the dual nature of strength and weakness, function and dysfunction, when it comes to their work.

For example, Alex Center of The Coca-Cola Company sees his greatest creative strength as having “passion” and his greatest weakness as having “passion.”

For Ellen Bruss of Ellen Bruss Design, the strength is “fussiness” and the weakness is “not knowing when to stop being fussy.” Kim Kiser of Dimensional Fund Advisors sees perfectionism as a positive trait — “I’m a perfectionist, so I obsess over the details” — until she doesn’t — “I’m a perfectionist, so I lament over the details.”

Shall we continue? Julia Zelts of Hyperakt says her greatest asset is “attention to detail.” Her greatest deficit — you guessed it — “attention to detail.”

Simon Endres of Red Antler attributes success to “being a generalist” whereas his weakness is that “I’m a generalist.” In slightly different expressions, we hear a similar duality from the inimitable Chip Kidd, from the eloquent David Vanden-Eynden, from NPR’s Liz Danico, the Foreign Policy Association’s Tonya Leigh, and Brand Fever’s Vicky Jones. I could go on, but you get the point.

Me? Thanks for asking. Among others, addicted to work. At once, incredibly productive and very limiting.

There are lots of insights about graphic design and its practitioners in the 51st Anniversary People To Watch report. We hope you enjoy it, along with the annual Students To Watch and Designer-Friendly Companies features that accompany it.

As in the past, we selected people and institutions we know and respect. But the community is increasingly large, diverse, democratic and decentralized, so we welcome — need — your help. Feel free to let us know about others who deserve recognition. Our print magazine, website, app, enewsletter and digital publication are at your disposal.

CONTENTS | JANUARY – FEBRUARY 2014

8

PEOPLE TO WATCH GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community.

The criteria: individuals who we respect for a combination of talent, leadership, newsworthinesss, insight, business savvy and community involvement. In a field so deep in talent and intelligence and achievement, this is clearly a subjective process. Still, for five decades, it often works out: the roster of past participants is star-studded and the 2014 group adds to the luster.

58

PAST PEOPLE TO WATCH A complete list of our past People To Watch. It is a remarkable array of the great and near-great. If this list does not read like a Hall of Fame — the early decades included Saul Bass, Lou Dorfsman, Milt Glaser, George Lois, Massimo Vignelli — the last couple of years Stefan Sagmeister, Jessica Hische, Natasha Jen, Jessica Walsh — we don’t know what does.

60

STUDENTS TO WATCH With the help of America’s leading schools, we identify 25 of the top art and design students in the land representing top institutions. It’s a win-win for everyone: the students get recognized and we get energized. A special thanks to The Creative Group, the specialized staffing firm, for helping make this feature possible.

76

DESIGNER-FRIENDLY GUIDE Companies and institutions that understand the creative mind are rare. Every year, we spotlight a selection of designerfriendly companies and resources who provide first rate products, services, resources, information, value. From papermakers to image providers to manufacturers to distributors to eventmakers to associations, they stand with the graphic design community in this time of change.

104 FOCUS In this special issue spotlighting influential graphic designers of the past and present: Diane Domeyer of The Creative Group talks about developing your own 2014 GDUSA - Graphic Design USA Volume 50 / No. 1 January/February 2014 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003.

Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com. SUBSCRIPTION: Domestic, $72 one year. International, $120 one year. Periodicals postage paid at New York NY and additional mailing office. POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.

professional development plan; Pantone lets us in on the magical purple, Radiant Orchid, that is its Color of the Year; and Gerry Bonetto of Choose Print continues to bust the negative myths about print, paper and the environment.

WWW.GDUSA.COM

THANK YOU THE CREATIVE GROUP Thanks to The Creative Group for sponsoring this Students To Watch feature. It is especially appropriate as this leading specialized staffing agency is a generous supporter of the creative community and very welcoming to young designers. In this competitive job market, creative professionals — including many new and recent graduates — turn to staffing firms for advice, information and assistance. The Creative Group is an outstanding resource, with a strong track record of placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. Contact: www.creativegroup.com

KALLIMA PAPER The cover of this special edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard, proudly manufactured by the Tembec Paper Group. A leading advocate of sustainability, Kallima has a distinct low-density high-bulk construction resulting in less trees used and signficant cost savings to the customer. Kallima’s trusted line of Coated Cover C1S, C1S Plus and C2S are also known for their white shade. Their website has has lots of paper, design and production information, and carries one of our favorite blogs.

Contact: www.kallimapaper.com and kallima.com/blog1-Storyboard

GD USA GRAPHIC DESIGN USA

Gordon Kaye Publisher

ART & PRODUCTION Ilana Greenberg Creative Director Rachel Goldberg Production Director Samuel Peltz Art/Photo/Multimedia Editor

ADMINISTRATION & READER SERVICES Althea Edwards Accounts Manager Milton L. Kaye Competitions Nisa Andrews Competitions Jennifer Hoff Scott Sczcypiorski Internet Services

ABOUT THE COVER Chip Kidd has revolutionized book cover design and book packaging in America. He's also a first-rate author, dynamic lecturer, and consummate newsmaker. In short, the perfect choice to set the tone for this year’s People To Watch feature. Full story begins at PAGE 9.

PHOTOGRAPH: HENRY SENE YEE

Robert Kaye-Walsh Circulation

EDITORIAL Gordon Kaye Editor Sasha Kaye-Walsh E-Newsletter Editor Charlotte Kaye Assistant Editor

ADVERTISING Ron Andriani Executive VP, Integrated Marketing + Business Dev. 201.485.8720 212.696.4380 randriani@ gdusa.com

CHECK OUT OUR DESIGNER-FRIENDLY DIRECTORY STARTING ON PAGE 76!

Gordon Kaye Publisher 212.696.4380 gkaye @ gdusa.com COPYRIGHT 2014 BY KAYE PUBLISHING CORPORATION

scad.edu/graphic-design

design reigns.

The most comprehensive degree programs in graphic design.

Kelly Farmer, M.F.A., graphic design, 2013, Brookeville, Maryland

PEOPLE TO WATCH

GDUSA STARTS EACH YEAR BY CHOOSING A GROUP OF PEOPLE TO WATCH WHO EMBODY THE SPIRIT OF THE CREATIVE COMMUNITY.

2014 | THE CRITERIA | Individuals we have come to know and respect for a combination of talent, leadership, success, newsworthiness and community service. In a field so deep in talent and broad in numbers, this is clearly a subjective process. Still, for five decades, it has seemed to work out pretty well: the roster of past participants is star-studded, to say the least. The 2014 group adds to the shine. As GDUSA completes its 50th year, and pivots to the next 50, we asked the group for, among other things, insights into the future shape or direction of “Graphic Design” as art, communication or business.

!

LIZ DANICO

CREATIVE DIRECTOR, NPR, WASHINGTON DC/NEW YORK NY As Creative Director for NPR, Liz Danico is guiding both the visual and user experience across NPR-branded digital platforms and content. Her team ensures that NPR presents an experience on par with the excellence of its content and supports NPR as they consider new standards in design and storytelling. She is also Chair and Co-founder of the MFA Interaction Design program at SVA. In just five years, its alumni have not only founded their own companies, but made contributions at the likes of Apple, Facebook, frog, IDEO, Johnson & Johnson, R/GA, Twitter, Yahoo!, Yelp, and more. She has written for design-minded publications, including Eye, Interactions, and at bobulate.com. As an independent consultant, Liz has advised initiatives that bolster new ideas in design, including Austin Center for Design, NEA Studio, and Thiel Fellowship, and she has worked

FAVORITE COLOR? Slate FAVORITE TYPEFACE? Skolar FAVORITE APP? Dark Sky FAVORITE TV SHOW?

Swedish version of Wallander FAVORITE BOOK?

The Power Broker, by Robert Caro FAVORITE MOVIES?

Fitzcarraldo, The Fifth Element, Ric Burns' New York PBS Documentary FAVORITE MUSICIAN OR BAND?

Jeremy Denk FAVORITE FINE ARTIST?

Sol LeWitt

with businesses on design, planning, and execution of short-and-longterm digital programs.

FAVORITE GADGET?

She has cultivated user-centered programs through collaborative methods in education,

Dropcam

digital design, and technology to foster positive change. Collaborators included Teach

BOOKMARKED WEBSITES?

for All, The New York Times, This American Life, and the TED Prize. Liz observes that

Google Drive, Feedly, Expression Engine, Tumblr Dashboard, Instapaper's Read Later Bookmarklet

there are alot of parallels between raising her dog and the practice of design.

THOUGHTS ON THE STATE OF GRAPHIC DESIGN

TALENT YOU WISHED YOU POSSESSED?

Graphic design will be more attentive to the canvas of the invisible over the visible.

As interfaces dissipate into human behavior and items formerly known as buttons and screens dissipate into public spaces, our roles take on different challenges.

Material for creation is now embedded and transmitted through a new stack — one that contains concepts like mobile, social, sensors, and context to be successful.

This graphic design will succeed if it's responsive, dynamic, and smart in both social environments and private spaces. And that sort of design is not always rewarded for what is seen, but for what is not.

GREATEST STRENGTH AS A DESIGNER?

The superpower to say no.

Lateral thinking (also known as the inability to do just one thing).

BIGGEST WEAKNESS AS A DESIGNER?

The inability to say no.

G D U SA 9

2014 | PEOPLE TO WATCH HENRY SENE YEE

THOUGHTS ON THE STATE OF GRAPHIC DESIGN Okay, so just what is graphic design? The dull but correct answer is that graphic design is purposeful planning that uses any combination of forms, pictures, words, and meanings to achieve one’s goal.

But that is boring. The far more interesting answer is that graphic design is problem-solving (and sometimes making something really cool in the process).

There are all kinds of problems to solve: good, bad, complicated, easy, annoying, fascinating, dull, lifethreatening, mundane. There are problems that matter only to you and no one else, and problems that determine the fate of mankind. And some of them are truly unsolvable — but of course that doesn’t stop people from trying, and it shouldn’t. But the main thing to learn about graphic design problem-solving is that the best solution can usually be found in the best definition of the problem itself.

— from GO: A Kidd’s Guide to Graphic Design FAVORITE COLOR?

CHIP KIDD

Flesh. (Not a metaphor)

ASSOCIATE ART DIRECTOR, ALFRED A KNOPF NEW YORK NY

Anything that gets the message across.

FAVORITE TYPEFACE? FAVORITE APP?

Toastr ovn.

The legendary Chip Kidd is both an accomplished designer and writer. His book

FAVORITE TV SHOW?

cover designs for Alfred A. Knopf, where he has worked non-stop since 1986, have

Keeping Up With The Kardashians' Intestinal Tracts, Duck Dynasty: Patricide

helped create a revolution in the art of American book packaging. Among his myriad honors, he is the recipient of the National Design Award for Communications, as well as the Use of Photography in Design award from the International Center of Photography. He is perhaps best known to the public for the iconic T-Rex image he designed for Jurassic Park. Kidd has also published two novels, The Cheese Monkeys and The Learners, as well as Batman: Death By Design, an original graphic novel published by DC Comics and illustrated by Dave Taylor. He is also the author of several books about comics, and the co-author and designer of True Prep, the sequel to the beloved Official Preppy Handbook. A distinguished and prolific lecturer, Kidd has spoken at Princeton, Yale, Harvard, Brown and RISD;

FAVORITE BOOK?

Killing Bill O'Reilly FAVORITE MOVIES?

I would say ‘Helvetica,’ except I’m not in it. Ahem.

FAVORITE MUSICIAN OR BAND?

Anything that Kanye West HATES. FAVORITE FINE ARTIST?

The IRS FAVORITE GADGET?

Inspector

his 2012 TED talk has garnered hundreds of thousands of hits and is cited as one

BOOKMARKED WEBSITES?

of the “funniest of the year;” and USA Today has called him “the closest thing to

noneofyurbizness.com, gianthairyde4mitees.com, whysomanyharelipbabies?.com, enufwiththeharelipbabies.com

a rock star” in the design world. Chip’s latest project is GO: A Kidd’s Guide to Graphic Design (GoTheBook.com). It’s a playful and spirited book that introduces to young people how graphic designers communicate their ideas to the world.

TALENT YOU WISHED YOU POSSESSED?

Talent GREATEST STRENGTH AS A DESIGNER?

I’m NOT a perfectionist.

BIGGEST WEAKNESS AS A DESIGNER?

I DO give a shit. (That IS a metaphor)

10 G D U SA

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN This is the single most exciting time in history to be a designer. Businesses are starting to really value our role in the workplace and our ability to drive positive growth and think holistically. Design is no longer just about making things that look beautiful or stylish.

The new role of the designer involves creating consumer experiences and product systems that have the power to effect people's lives. I am optimistic that in the future more companies will embrace this way of design thinking and understand that good design is simply good business.

FAVORITE COLOR?

Orange FAVORITE TYPEFACE?

Impact, the official font of memes FAVORITE APP?

Instagram & Twitter (both @thealexcenter) FAVORITE TV SHOW?

Shark Tank

ALEX CENTER

FAVORITE BOOK?

LEAD DESIGNER, THE COCA-COLA COMPANY NEW YORK NY

FAVORITE MOVIES?

Baked In by Alex Bogusky & John Winsor Spike Jonze's Her FAVORITE MUSICIAN OR BAND?

Alex Center is a Brooklyn-based designer who currently works for the small startup, The Coca-Cola Company. He grew up in the town of Oceanside NY, home to the world's second Nathan's Famous Hot Dogs. He once worked for the New York Knicks as a designer where he worked with both his childhood idol, John Starks and nemesis Isiah Thomas. He has spent most of his professional hours being creative on behalf of the beverage brand vitaminwater. Over the years,

Kanye West FAVORITE FINE ARTIST?

Aakash Nihalani FAVORITE GADGET?

I cannot function without my iPhone BOOKMARKED WEBSITES?

he has designed packaging that has been in hands across the globe, created

Immaculate Infatuation, FastCoDesign, Grantland, Le Meme

breakthrough marketing campaigns, launched innovative new products and once

TALENT YOU WISHED YOU POSSESSED?

met rapper 50 Cent who told him “You must think you're pretty special.” He got

I really wish I could dunk

nervous and instantly started sweating. In 2011, Alex was named one of the 200

GREATEST STRENGTH AS A DESIGNER?

Best Packaging Designers by Luerzers Archive. Today, he leads the design vision

Passion

and strategy for global brands at Coca-Cola that include vitaminwater, smartwater

BIGGEST WEAKNESS AS A DESIGNER?

& Powerade. In his personal time he enjoys rooting for New York sports teams

Passion

that wear orange/blue, doing improv at the UCB Theatre and searching for the freshest prosciutto in New York City.

12 G D U SA

The world is colored with possibilities. How you look at it is up to you. It’s your imagination.

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Find out more at Pantone.com PANTONE® and other Pantone trademarks are the property of Pantone LLC. Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated. © Pantone LLC, 2014. All rights reserved.

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2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN I feel both optimistic and pessimistic about the future of our community. Here is why. I feel that increasingly design is being understood in the effects it can have in the world when done well. I am optimistic that this trend will continue. With this comes a brighter spotlight that attracts folks wanting to get into the field.

Many without proper training. This coupled with the soft and hardware available to everyone makes it easy to produce uninformed design. I am pessimistic that this trend will continue.

FAVORITE COLOR?

Black FAVORITE TYPEFACE?

Trade Gothic FAVORITE APP?

Instagram FAVORITE TV SHOW?

Seinfeld FAVORITE BOOK?

JOSH HIGGINS

The Tipping Point FAVORITE MOVIES?

FACEBOOK MENLO PARK CA

Bar Fly

Currently a manager for the Communication Design team at Facebook, Josh

FAVORITE FINE ARTIST?

recently concluded his role as Design Director for President Obama’s 2012

Thomas Campbell

campaign. As the Design Director, Josh built and led the design team for the his-

FAVORITE GADGET?

toric 2012 political campaign in which the web, design, and technology played a pivotal role. The responsibility of Josh and the team was to design the Obama 2012 campaign both online and offline. A main focus of his was to create a uniform message and consistent visual language across all mediums. With roots in both advertising and graphic design, Josh’s work has earned him national honors.

Josh dedicates a percentage of his time to social causes. Finding creative ways to support them has manifested into successful exhibits and charitable projects,

FAVORITE MUSICIAN OR BAND?

Jawbreaker

iPhone BOOKMARKED WEBSITES?

This isn't happiness, Eight Hour Day, Swiss Miss, Design.Work.Life.

TALENT YOU WISHED YOU POSSESSED?

To be able to play piano GREATEST STRENGTH AS A DESIGNER?

Ideation

like The Hurricane, So-Cal and Haiti Poster Projects, in addition to lecture series

BIGGEST WEAKNESS AS A DESIGNER?

with photographers, designers and film makers with proceeds donated to various

Illustration skills

charitable organizations.

G DU SA 15

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN We feel very optimistic about the future. The pace of technological advancements keeps us on our toes.

Design has a more prominent role than ever and it will only continue to grow in importance as the general public sees how it can improve their lives. We are all exposed to more sophisticated user experiences and brand stories than ever before. From a client perspective, design is more intertwined than ever with the way brands tell their stories and execute their strategic vision.

FAVORITE COLOR?

DP: Orange JZ: RGB FAVORITE TYPEFACE?

DP: Brauer Neue, Chevin, Soho JZ: Knockout FAVORITE APP?

DP: Adobe Illustrator, Rdio JZ: Adobe Illustrator FAVORITE TV SHOW?

DP: The Wire JZ: The Wire

JULIA ZELTSER + DEROY PERAZA

FAVORITE BOOK?

DP: A Hundred Years of Solitude by Gabriel Garcia Marquez, Emergence by Steven Johnson JZ: Catherine The Great: Portrait of a Woman

by Robert Massie

PARTNERS, HYPERAKT BROOKLYN NY

FAVORITE MOVIES?

Julia Zeltser and Deroy Peraza met at Parsons The New School for Design in

FAVORITE MUSICIAN OR BAND?

1996. They formed a fantastic friendship based on shared values and a mutual

DP: The Beatles, Radiohead, Fleet Foxes JZ: The Beatles

respect for each other’s work. In 2001, soon after graduating from Parsons, they partnered up to start Hyperakt, a Brooklyn design studio that helps changemakers tell their stories. Over the last decade, Hyperakt has been creating meaningful design for clients like UNICEF, Bill & Melinda Gates Foundation, Ford Foundation, Google, the United Nations, Sesame Street and many others. The

DP: 2001: A Space Odyssey, Bladerunner JZ: American Splendor

FAVORITE FINE ARTIST?

DP: Los Carpinteros (Cuban) JZ: Most German Expressionists FAVORITE GADGET?

DP: iPhone, Fuelband JZ: iPhone

studio has won major industry awards from organizations including the ADC, TDC,

BOOKMARKED WEBSITES?

AIGA, SEGD, One Club, Communication Arts, Graphis, and Society of Illustrators

DP: Lookwork, Dropmark, Brand New, AppleInsider JZ: Feedly -- all my favorite sites in one location

for its work in Branding, Print, Web, Data Visualization and Environmental Design.

Julia and Deroy lead a team of 10 and serve as Hyperakt’s Creative Directors.

Together, they have forged a path to focus the studio’s client work on important social issues about which they are passionate. Julia and Deroy also love bringing the creative community together with events, among them Hyperakt's Lunch Talks,

TALENT YOU WISHED YOU POSSESSED?

DP: Time travel, Ability to fly JZ: I wish I was a better multitasker GREATEST STRENGTH AS A DESIGNER?

a series of monthly presentations featuring prominent designers and thinkers,

DP: I think more clearly under pressure JZ: Attention to detail

and Re3 StoryHack, a hackathon for storytellers with a conscience.

BIGGEST WEAKNESS AS A DESIGNER?

DP: I love the beginnings and endings of projects.

The middle, I like less. JZ: Attention to detail

16 G D U SA

xed a l e r e r o 100% m s e e r t e r o 49% m

Did you know that there are now 49% more trees growing in the U.S. forests than 50 years ago.† Magazines are printed on paper made from renewable wood…good news if you love spending a leisurely afternoon leafing through your favorite magazine. †

Society of American Foresters

To discover some surprising environmental facts about print and paper, visit www.youlovepaper.info/us

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN It is an amazing time to be a designer. There is dawning recognition that the thinking and skills we bring are important to success in almost any endeavor.

Although we may not supplant the primacy of linear, logical thinking, we are able to compliment it with approaches that are more holistic and empathetic.

At the risk of sounding seriously corny, perhaps this is the dawn of the age of design.

FAVORITE COLOR?

White FAVORITE TYPEFACE?

Myriad FAVORITE APP?

Adobe’s Project Parallel FAVORITE BOOK?

The Horse’s Mouth by Joyce Cary FAVORITE MOVIES?

Diva

MICHAEL GOUGH VICE PRESIDENT OF EXPERIENCE DESIGN, ADOBE SAN FRANCISCO CA

FAVORITE MUSICIAN OR BAND?

Van Morrison FAVORITE FINE ARTIST?

Theo Jansen FAVORITE GADGET?

Festool Domino Joiner As Adobe's Vice President of Experience Design, Michael Gough leads an internal design practice of 100+ focused on creating the next generation of digitally enabled

BOOKMARKED WEBSITES?

I don’t use bookmarks

experiences. Gough’s global XD team spans architects, academics, sculptors, DJs,

TALENT YOU WISHED YOU POSSESSED?

writers, designers and engineers with expertise ranging from interaction and visual

Rhythm

design to research, information architecture and programming. Gough and his

GREATEST STRENGTH AS A DESIGNER?

team are chartered with creating smart, sophisticated applications and power-

Seeing connections

ful tools for creatives and users around the world to engage with images, video,

BIGGEST WEAKNESS AS A DESIGNER?

multimedia and everything in between. A longtime design evangelist and advocate

Technical aptitude

for the next generation of creatives, Gough has been pushing the envelope with disruptive designs and technology innovation for years. Prior to joining Adobe in 2005, Gough was the Chief Creative Officer at Macromedia; he has additionally served as vice president of Brand Design at Nike, the Chief Creative Officer of Quokka Sports, and the creative director of Construct. Gough is a regular speaker at industry conferences, with recent engagement highlights this year including MAX The Creativity Conference, Bloomberg Next Big Thing, AGI London, Design Thinkers, and is a planned speaker at SXSWedu and SXSW Interactive for 2014.

18 G D U SA

d e x a l e r e r 100% mo trees e r o m % 9 4

Did you know that there are now 49% more trees growing in the U.S. forests than 50 years ago.† Magazines are printed on paper made from renewable wood…good news if you love spending a leisurely afternoon leafing through your favorite magazine. †

Society of American Foresters

To discover some surprising environmental facts about print and paper, visit www.youlovepaper.info/us

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN In the next few years, I see more companies building their own inhouse teams. The cost savings and brand expertise are undeniable. Becoming fully invested in a company’s growth and success offers a rewarding dynamic you only get as an insider. Agencies will have some competition wooing design candidates.

Jeans-wearing aside, there is great opportunity inhouse. I am also excited about blurring the lines between editorial and design; between design and interactive; and between strategy and project management. Breaking down silos to spur collaboration across creative teams leads to great work.

FAVORITE COLOR?

PMS 3145 FAVORITE TYPEFACE?

Neutraface (if only I could find a project to use it in) FAVORITE APP?

Any map app (I have to drive now on streets that aren’t numbered)

KIM KISER CREATIVE DIRECTOR, DIMENSIONAL FUND ADVISORS AUSTIN TX

FAVORITE TV SHOW?

The X-Files (yes, I’m dating myself) FAVORITE BOOK?

Anything by Kurt Vonnegut FAVORITE MOVIE?

After 17 years in New York, Kim relocated to Austin TX in the fall of 2012 to join Dimensional Fund Advisors as their creative director. At Dimensional, a privately owned asset management firm with more than $300 billion in assets worldwide, Kim oversees a 30-person creative studio made up of editorial, design, interactive, and presentations teams. Before moving to Texas, she spent nearly 10 years at Morgan Stanley, where she served as vice president and global creative director, managing the brand and overseeing print, web, and animation design produced in the firm’s New York, London, and Tokyo studios. Prior to Morgan Stanley, Kim worked on the agency side as an art director for the arts, biotech, finance, and publishing industries. After earning a bachelor’s degree in journalism from the University of Texas at Austin, Kim started her career crafting television, radio, and print ads. She earned a master’s in communications design from Pratt Institute

True Romance, Donnie Darko, Blade Runner FAVORITE BANDS?

Yo La Tengo FAVORITE FINE ARTIST?

Miro FAVORITE GADGET?

The closest wine/beer opener BOOKMARKED WEBSITE?

dictionary.com, fab.com, in-source.org TALENT YOU WISH YOU POSSESSED?

Sleeping through the night GREATEST STRENGTH AS A DESIGNER

I’m a perfectionist, so I obsess over the details

in New York City, where she taught Psychology of Visual Perception in the grad-

GREATEST WEAKNESS AS A DESIGNER

uate communications design department for eight years. She is on the board of

I’m a perfectionist, so I lament over the details

InSource, an organization dedicated to leaders of inhouse creative teams.

20 G D U SA

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2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN

DAVID RICE PRESIDENT, DESIGNCOM CHAIRMAN & FOUNDER, ORGANIZATION OF BLACK DESIGNERS, WASHINGTON DC David Rice is president of DesignCom and has been a principal of his own firm for the past 26 years. He is also the founder and chair of the Organization of Black Designers which currently numbers 8,700 members nationally and lists a database of more than 48,000 African-American designers. OBD produces

I expect the pace at which design projects are completed and the speed of the design process itself to continue to accelerate. The immense application and focus of digital tools being applied to design and manufacturing has cut delivery time of a finished product by 30-50%. In the case of digital printing, it’s only hours. Digital tools help to provide more design options in a much shorter time. From autos to graphic design there is a greater expectation and demand for shorter delivery timetables. Since design now does literally come out of a “box” and the increase in productivity that is made possible has tended to marginalize graphic design to the extent that the sheer volume of graphic product is making it so ubiquitous, especially on the Web, that even “good design” is now completely taken for granted.

I am concerned that there is so much great work being done now that we will lapse into a “stagnation of quality.” The public is being exposed to higher caliber work in such quantity that this may lead to a kind of aesthetic complacency. Personally, I would like to see graphic design return more to its roots as a craft and not as the product of a technician.

FAVORITE COLOR? Red FAVORITE TYPEFACE? Avant Garde Gothic FAVORITE APP? Google Sky Map FAVORITE TV SHOW? PBS: NOVA, Sherlock FAVORITE BOOK?

DesigNation, the only national conference for designers that promotes diversity

Autobiography of a Yogi by Yogananda, Rise of the Creative Class by Richard Florida

throughout the entirety of design professions. David is a former member of the

FAVORITE MOVIES? Star Wars

Michigan Council for the Arts and a three-time member of the Design Arts Panel of the National Endowment for the Arts. He has served as a member of the Exhibits Planning Committee of the Smithsonian Cooper-Hewitt, and he recently joined

FAVORITE MUSICIAN OR BAND? Miles Davis FAVORITE FINE ARTISTS?

Hermon Futrell, Allie McGhee

the advisory board for the Creative Corridor Initiative in Detroit, an initiative to

FAVORITE GADGET?

attract businesses that have creativity as their core asset. A graduate of the College

Corkscrews of all kinds

for Creative Studies (CCS), which he attended on scholarship, he was honored as

BOOKMARKED WEBSITES?

a Distinguished Alumnus in 2007. His postgraduate work was in marketing with

Design Boom, Science Daily

an emphasis on entrepreneurial development, and he has completed the Harvard

TALENT YOU WISHED YOU POSSESSED?

University Entrepreneur Development Program. David has taught at Parsons School

Being multilingual

of Design, and lectured at the likes of Illinois Institute of Technology, Art Center

GREATEST STRENGTH AS A DESIGNER?

College of Design, Wharton School of Business, Pratt, North Carolina State,

Listening

University of Cincinnati, Indiana University, University of the Arts and LSU, to

BIGGEST WEAKNESS AS A DESIGNER?

name a few. He has won innumerable industry awards and been featured in all major industry publications.

22 G D U SA

Time management

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2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN Fortunately, design is not static so knowing that the future of design is an evolutionary process is actually reassuring. It keeps it exciting. Let’s face it, technology is the 800-pound gorilla in the room and it is quickening the pace of design evolution. Our clients are asking us to incorporate more technology into the work we do. This is the new normal. However, the underlying needs of people using an environment remain the same: to be reassured; to not be lost; to understand where you are; to feel confident. Our goal remains the same — to make life a little easier and more beautiful through thoughtful planning and design.

FAVORITE COLOR?

Black and white FAVORITE TYPEFACE?

I like so many, but the ones I use most frequently are Univers, Futura, Helvetica, Gotham FAVORITE APP?

DAVID VANDEN-EYNDEN PRINCIPAL, CALORI & VANDEN-EYNDEN, LTD. NEW YORK NY David grew up in the suburbs outside of Cincinnati OH. A childhood filled with curiosity and tinkering led him to The Ohio State University where he earned a BS in Industrial Design with a Visual Communications major. After graduation

Solitaire FAVORITE TV SHOW?

Monty Python FAVORITE BOOK?

I read mainly non-fiction however I do like Carl Hiaasen’s books FAVORITE MOVIE?

Blade Runner FAVORITE MUSICIAN OR BAND?

he moved to San Francisco where the design scene was more challenging than

I’m terrible at remembering names, but if you hum a few bars…

Columbus. After a four-year stint in San Francisco, he moved to New York (“if you

FAVORITE FINE ARTIST?

want to run with the big dogs you have get off the porch,” he says) and together

Too many to list

with Chris Calori, his life long partner, formed Calori & Vanden-Eynden, Ltd.

FAVORITE GADGET?

The firm specializes in environmental graphic design (EGD) and has had the

My Porsche

good fortune to have completed projects throughout the US and Asia. Early

BOOKMARKED WEBSITES?

practitioners of EGD, David and Chris helped establish the field as an integral

My bank, NOAA

component of the built environment. David has been recognized as one of the

TALENT YOU WISHED YOU POSSESSED?

25 most influential designers in the field of EGD. Both he and Chris Calori are Fellows of the Society for Environmental Graphic Design (SEGD) and have taught, lectured, presented, and lobbied about the field.

A singing voice — I can’t carry a tune in a bucket.

GREATEST STRENGTH AS A DESIGNER?

No pre-conceived notions BIGGEST WEAKNESS AS A DESIGNER?

Not knowing when to stop

24 G D U SA

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN We feel very optimistic about the future. It seems to us that our clients have a better understanding of the importance of the Hispanic market. Additionally, Hispanic culture is having a profound effect on music, sports, food, art, fashion and finally politics.

This creates a lot of opportunities for any design agency that specialize in this wonderful culture.

FAVORITE COLOR?

Rosa Mexicano FAVORITE TYPEFACE?

We do not discriminate; we like them all!

FAVORITE APP?

Adobe Kuler FAVORITE TV SHOW?

Mr. Bean FAVORITE BOOK?

LUIS FITCH + CAROLINA ORNELAS CO-FOUNDERS, UNO MINNEAPOLIS MN

Mi Libro Mágico FAVORITE MOVIES?

Any movie directed by Alejandro Jodorowsky FAVORITE MUSICIAN OR BAND?

Massive Attack and Radiohead FAVORITE FINE ARTIST?

Pablo Picasso Spot-on cross cultural design solutions are a given for Mexico natives, and UNO co-founders, Luis Fitch and Carolina Ornelas. Growing up in Tijuana, Mexico

FAVORITE GADGET?

Apple iPhone

together, working abroad in Europe, and working/living in multiple U.S. locations

BOOKMARKED WEBSITES?

(from East Coast to West Coast, from Midwest to Deep South), they have a shared

Census.gov and pewhispanic.org

understanding of acculturation and culture blending. They draw on their vast

TALENT YOU WISHED YOU POSSESSED?

cultural experiences for strategy and design inspiration. Arts, music, food, festivals,

Better negotiator

sports, architecture, decor, traditions, and holidays all influence their work.

GREATEST STRENGTH AS A DESIGNER?

Their partnership chemistry is rooted in a shared cross-culture journey and mutual

Able to visualize

passion for experiencing diversity. Favorite pastimes even align: international

BIGGEST WEAKNESS AS A DESIGNER?

travel, foreign films, ethnic food, flea markets, museums, fine art, and DIY projects.

Give away strategy

Given their complementary business talents, dividing UNO’s leadership roles came naturally. Strategic missions are shared; Luis leads creative ventures while Carolina drives operations and account management. Their staff is handpicked to be multicultural and adept at the cultural/idiomatic differences that characterize the U.S. mass market. Luis and Carolina very deliberately built an agency of broad perspective and future-oriented thinking… with deep respect for the past.

G D U SA 27

2014 | PEOPLE TO WATCH have blurred. We work with our clients on a level that reaches far beyond being a designer; we are confidants, guides, and trusted business advisors.

We help clients align their internal culture with their external brand, and design is the currency between them. Great design is expected — we see more companies start with their purpose and use design to echo that cause. It’s very powerful and it is influencing how design is understood in the world. I’d like to think I’m the eternal optimist and wired to lean that way in business. I’m certainly optimistic at the strength of design and the transformation we see happen with our clients. I hear people speak of the dimming prospects of design and how crowdsourcing threatens the craft, but I’m not terribly concerned.

There are still people in the world who love their brands too much to go for that — I look for them and they look for us.

FAVORITE COLOR?

How about favorite two? Brown and Grey FAVORITE TYPEFACE?

SUNNY BONNELL CO-FOUNDER & CREATIVE DIRECTOR, MOTTO MYRTLE BEACH SC Sunny Bonnell is co-founder and creative director at Motto, a brand strategy

Recently, I like Klinic Slab but I love hand lettering more FAVORITE APP? Tumblr FAVORITE TV SHOW?

Masters of Sex FAVORITE BOOK?

and design firm that works with emerging brands and scaling companies to build

Burning in Water Drowning in Flame

by Charles Bukowski

purpose-driven brands. Sunny and her strategy sidekick Ashleigh Hansberger

FAVORITE MOVIES?

began collaborating on projects in their early twenties before starting Motto in 2005. Sunny is primarily responsible for driving the visual voice for Motto’s clients across identity, print, packaging, and mobile/web. Her work and thought leadership has been recognized in numerous publications including Inc. Magazine, Print, HOW, CSS Design Awards, The Dieline, LogoLounge, Big Book of Packaging, Art Institute, Fox News, and MSN Business. She is currently a blog author for the Awwwards. When she’s not solving brand problems, she spends time inspiring others to pursue their passions. Sunny is a breakfast lover, silent film aficionado and loves paperboy hats.

THOUGHTS ON THE STATE OF GRAPHIC DESIGN The demand for a designer’s skillset has grown increasingly complex. Designers are expected to cross disciplines more effortlessly — across branding, strategy, web, mobile and technology — to be multi-faceted and superior in all we create. That expectation is growing as the definition of branding evolves.

And because brands are so personal now, clients are seeking extremely involved creative partners to help shape their vision. In our business, the lines

28 G D U SA

The Curious Case of Benjamin Button, Edward Scissorhands, Harry Potter, Sherlock Holmes, Charlie Chaplin films, Documentaries FAVORITE MUSICIAN OR BAND?

Paramore, Rhianna, Civil Wars, Otis Redding FAVORITE FINE ARTIST?

I think Jenny Holzer is insanely cool FAVORITE GADGET?

iPhone BOOKMARKED WEBSITES?

Awwwards, Art of the Title, Pitchfork, Visual News TALENT YOU WISHED YOU POSSESSED?

That I could heal GREATEST STRENGTH AS A DESIGNER?

I am able to see the visual story before it exists BIGGEST WEAKNESS AS A DESIGNER?

I am a perfectionist, I hold others and myself to the highest caliber, and I don’t know when to quit

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2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN Brands will be looking for a true partner that is invested in the outcome of their business and able to execute across multiple channels. With so much cross pollination between disciplines, we’ll face new challenges that change how, what, and where we design. Graphic design’s critical role in society is intrinsically linked to the growing need for creative solutions to help people not only navigate but also take advantage of the deluge of information swirling around us. If we consider graphic design as an expanding field that can truly affect peoples lives, then I feel excited about what the future holds.

FAVORITE COLOR? Toyo Green CF10268 FAVORITE TYPEFACE?

Anything by Christian Schwartz (Commercial) or Kris Sowersby (Klim) FAVORITE APP? InstaG! FAVORITE TV SHOW?

Deadwood vs Spongebob

SIMON ENDRES

FAVORITE BOOK?

CREATIVE DIRECTOR/PARTNER RED ANTLER, BROOKLYN NY

Current: How Music Works by David Byrne; Unforgettable: Dellio’s White Noise; Margaret Atwood’s Oryx and Crake; Michael Ondaatje’s Coming Through Slaughter; Anything by Haruki Murakami and Ralph Ellison

An accomplished sculptor, Simon has 20 years of experience in advertising

FAVORITE MOVIES?

and branding, including work for Target, Sony, NBCUniversal, Intel, Virgin, Google-

Blade Runner (any cut), Brazil, Tokyo Drifter, The Conformist, The Lives of Others

labs, Royal New Zealand Ballet, and Amnesty International. Before Red Antler, Simon co-founded and grew Team ProAm, following a two year stint as Senior

FAVORITE MUSICIAN OR BAND?

as Creative Director and Partner alongside JB Osborne and Emily Heyward. Based

Touchstones: Stevie, Marvin, Bill Withers, Nina Producers: Floating Points, Madlib, Appleblim Provocateurs: Kanye, MF Doom

in Dumbo, Brooklyn, Red Antler is a branding and design consultancy that spe-

FAVORITE FINE ARTIST?

cializes in startups and new ventures. The team is passionate about design and language as a way to solve strategic challenges, building brands from the ground

Maurizio Cattelan, Cady Noland, Katerina Fritsch, Charles Ray, Kanye West (check the video for Bound 2!)

up — both online and off. At Red Antler, Simon has led the brand development

FAVORITE GADGET? Pencil and paper

of Maria Sharapova’s Sugarpova, Richard Branson’s global initiative The B Team,

BOOKMARKED WEBSITES?

Birchbox, Rent the Runway, Vevo, and a slew of other brands that no one has

www.niceantlers.com (our tounge in cheek style blog), www.mediaredefined.com

Designer with Kirshenbaum, Bond & Partners. In 2009, Simon joined Red Antler

heard of — yet. Simon strives to communicate in a way that is both conceptually rigorous and visually optimistic. His love of music and contemporary art continually informs the way he approaches his work. He lives in Cobble Hill with his wife and two sons, and plays a mean game of tennis.

TALENT YOU WISHED YOU POSSESSED?

To write well GREATEST STRENGTH AS A DESIGNER?

I’m a generalist BIGGEST WEAKNESS AS A DESIGNER?

I’m a generalist

30 G D U SA

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2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN I feel optimistic about design. It is becoming mainstream in retail and the consumer has come to expect it. We now want (and can have) both function and beauty. Clients and retailers who support design are being rewarded by broader society so clients are eager to embrace design. There is also a lot more crosspollination with what design means. Weâ&#x20AC;&#x2122;ve recently done showroom layouts and interiors, which was a unique opportunity to keep the brand consistent. I see more of that happening in the coming years.

FAVORITE COLOR?

Prada Blue FAVORITE TYPEFACE?

Bodoni FAVORITE APP?

Slate FAVORITE TV SHOW?

Girls FAVORITE BOOK?

ELLEN BRUSS

To Kill a Mockingbird

CREATIVE DIRECTOR, ELLEN BRUSS DESIGN DENVER CO

Nebraska, Pulp Fiction, Who's Afraid of Virginia Woolf?

I was born in Cedarburg WI, a small picturesque town north of Milwaukee. I did virtually every art and craft growing up, including redesigning my cursive, to the

FAVORITE MOVIES?

FAVORITE MUSICIAN OR BAND?

Iggy Pop, Jack White, Charlotte Gainbourg FAVORITE FINE ARTIST?

at Michigan State earning a BFA with an emphasis in Graphic Design. I loved the

I'm a collector, I can't pick just one: Eduardo Sarabia, Gonzalo LeBrija, Federico Solmi, Adam Milner, Stephen Batura, David Zimmer.

very Bauhaus program. After graduating from MSU, I moved quickly to Colorado,

FAVORITE GADGET?

a state with a milder climate. I worked in design at a natural foods store, and

All of them

then in rock n' roll for a number of years. I also freelanced for agencies and design

BOOKMARKED WEBSITES?

puzzlement of my much older brothers and parents. I studied under Joseph Kuszai

firms, large and small. In 1990, I had enough clients to go on my own and hire a designer. My firm, EBD, now has eight employees and specializes in retail; real estate; and cultural work in all aspects of design from naming, brand, collateral, packaging, web, environmental, and some interior and holiday design programs.

I am on the advisory board of AIGA Colorado, and am a past board member and current volunteer for the Museum of Contemporary Art/Denver.

32 G D U SA

Too many to list TALENT YOU WISHED YOU POSSESSED?

Musical GREATEST STRENGTH AS A DESIGNER?

Fussiness BIGGEST WEAKNESS AS A DESIGNER?

Not knowing when to stop being fussy

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN I believe society is becoming more and more seduced by design – a temptation that was initiated during the rise of modernism, then became objectified by Apple, and has now been commandeered by all and sundry from Brooklyn to Beijing. Consequently, we are now all patrons of design and are highly influenced by its charm. I see this particularly with B2B clients who are finally recognizing its strength, and realizing that the lines between a customer and a corporation blur – because we are all consumers, regardless on which side of the fence we stand.

This makes everything I do harder and easier at the same time, and is beginning to impact every decision I make.

FAVORITE COLOR?

Individually: 100%C, 100%M, 100%Y 100%K FAVORITE TYPEFACE?

Neue Helvetica 65 FAVORITE APP?

RICHARD SMITH

HootSuite

CREATIVE DIRECTOR, SULLIVAN NEW YORK NY

I don’t watch TV but I have watched the Sopranos series back-to-back 3 times

Richard Smith is a creative director at Sullivan, a multi-disciplinary brand engage-

Right now, Quiet by Susan Cain

ment firm dedicated to connecting customers to brands at the very moments

FAVORITE MOVIES?

they’re likely to make decisions. At Sullivan, Smith has led teams on branding projects for Duke University, The Washington Ballet, Deutsche Bank, Human Rights Watch, and the ICA, Virginia Commonwealth University’s new arts museum. He

FAVORITE TV SHOW?

FAVORITE BOOK?

Hook, The Anniversary Party, Amores Perros, Requiem for a Dream FAVORITE MUSICIAN OR BAND?

began his career at the legendary Peter Saville Associates in 1985, and went on

Lifetime: Small Faces.

On constant repeat: The Shins, Muse, Interpol

to co-found Area, a small but influential London design studio. Area’s work became

FAVORITE FINE ARTIST?

synonymous with the band Depeche Mode and fashion designer John Galliano.

In 2009, Smith initiated the Dollar ReDe$ign Project – a polarizing proposal to

Sol LeWitt, Joseph Kosuth, Anish Kapoor, Simon Patterson

restart the American economy lauded by the international press for its originality.

FAVORITE GADGET?

Richard has received numerous awards including a D&AD silver award and a SPD

If I had one, a Nespresso coffee machine

silver award for creativity, and he has worked with clients across a range of indus-

BOOKMARKED WEBSITES?

tries including Alexander McQueen, the Mandarin Oriental Hotel group, Virgin, the Serpentine Gallery, De Beers, Bloomberg, Target, and Surface magazine.

Smith’s work has appeared in numerous books and magazines including Creative Review, Eye, Time, No Brief, Vogue, The Huffington Post, Stern, GDUSA, Paper Works, the Guardian, Experimental Formats, Cool Sites, and The New York Times. He lives in Manhattan with his wife and two sons, Max and Dylan.

Pathetically FaceBook is my only real go to resource TALENT YOU WISHED YOU POSSESSED?

The ability to come up with ideas on the fly, I hate brainstorms.

GREATEST STRENGTH AS A DESIGNER?

Typography. And being able to connect the dots conceptually.

BIGGEST WEAKNESS AS A DESIGNER?

I’m not a salesman

34 G D U SA

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN I feel positive about the future of design. I see the industry continuing to morph, becoming less about designing artifacts and more about designing experiences. This doesn’t mean the death of craft, but it does mean a re-emphasis on ideas. One trend I’ve experienced in recent years is multiple firms/agencies collaborating and building richer experiences together.

This does point to the need to change how we teach and mentor designers, training them to think beyond what’s in front of them to how their ideas live and grow beyond their creation.

FAVORITE COLOR?

Blood Red FAVORITE TYPEFACE?

Not Archer FAVORITE APP?

KitCam FAVORITE TV SHOW?

American Horror

MICHAEL CONNORS

FAVORITE BOOK?

VICE PRESIDENT, DESIGN, HORNALL ANDERSON SEATTLE WA

FAVORITE MOVIES?

Michael knows that great ideas can come from anywhere, but are a lot more likely to be generated through a positive, energetic and collaborative process.

Since joining Hornall Anderson in 2005, Michael has grown lasting relationships with diverse clients by leading teams grounded in strategy and inspired to do emotionally compelling work that connects with audiences and motivates action.

Bringing over 25 years of extensive expertise collaborating with clients such as Quaker, Tropicana, Frito-Lay, T-Mobile, Janus, Pedigree, ConAgra, CitationAir, PayPal, California Closets, Seattle Art Museum, Pacific Northwest Ballet, and

The Chronology of Water by Lidia Yuknavitch Pulp Fiction, Blade Runner, Star Trek (2009) FAVORITE MUSICIAN OR BAND?

Rihanna FAVORITE FINE ARTIST?

Marcel Duchamp Favorite Gadget?

Chef's Knife BOOKMARKED WEBSITES?

Just one, Cocktail Virgin Slut TALENT YOU WISHED YOU POSSESSED?

Anything musical

Amgen, Michael helps businesses evolve and dominate in their category. Michael

GREATEST STRENGTH AS A DESIGNER?

graduated with honors from the Art Institute of Dallas and continues to learn and

Collaboration

discover new inspiration through travel — finding fresh ideas wherever he goes.

BIGGEST WEAKNESS AS A DESIGNER?

With offices in Seattle and London, Hornall Anderson, specializes in the design and

Decorating

execution of customer experiences that bring meaning to brands and consumers.

It is a part of Diversified Agency Services, a division of Omnicom Group Inc.

G D U SA 37

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN Creative excellence, innovation and design are in high demand. They are a new currency and the path to differentiation. The need to differentiate in new and innovative ways is critical for so many companies, products and services. Today, differentiation happens online, offline and mobile. Also, change is the only constant. Our advice to aspiring designers is to craft themselves to be digitally centric, to make themselves a “hybrid.” We look for hybrid designers for our team because they can change and innovate at a rate faster than the change rate outside of our organization. I have immense optimism for the future and the value design brings to society and commerce. I have actually never been so excited.

As an organization, we are more clear and convicted about who we are and how we create impact than ever before.

FAVORITE COLOR? Red FAVORITE TYPEFACE? Benton Sans

VICKY JONES PRESIDENT, BRAND FEVER ATLANTA GA Vicky Jones is the creatively gifted leader of Brand Fever, among the Southeast’s most vibrant brand and marketing firms. Originally from Antwerp, Belgium, she

FAVORITE APP? Evernote FAVORITE TV SHOW?

Dancing with the Stars FAVORITE BOOK?

The Accidental Creative, Butterflies in the Sky (a 10-page book my 7 year old wrote) FAVORITE MOVIE?

The Constant Gardener

grew up in the U.S. Virgin Islands. Vicky has a keen eye to see beyond the surface

FAVORITE MUSICIAN OR BAND?

and read between the lines. To do the homework behind first impressions. To

Edith Piaf, Sergio Mendes, Antonio Carlos Jobin

seek deeper meaning, express value and purpose. To desire authenticity and speak

FAVORITE FINE ARTIST? Rex Ray

the truth. These lessons endured through her days at prominent Atlanta firms

FAVORITE GADGET?

such as Wages Design, TW Design and SA+A. Vicky brings that unique perspective to the work performed by Brand Fever, the company she founded in 1997.

My red stapler. It is a GREAT red.

And of course my fabulous iPhone.

Whether it is leading a brand positioning evolution, a web redevelopment effort,

BOOKMARKED WEBSITES?

or a national brand identity launch, Vicky inspires work that consistently delivers business-building results and meaningful experiences online, offline and mobile.

Her honest communication and ambitious expectations helps her staff to push beyond convention, and to thrive in a collaborative atmosphere that hones conceptual aptitude. Brand Fever’s efforts are recognized year after year through industry awards and by globally acclaimed clients who seek the thought leadership that Vicky provides. Clients include some of the world’s largest companies and most iconic brands such as The Coca-Cola Company, Cox Communications, Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries.

38 G D U SA

So many! Newfangled.com They are so good at being good at who they are.

TALENT YOU WISHED YOU POSSESSED?

Multiply time in a day; so much I want to do.

GREATEST STRENGTH AS A DESIGNER?

A gut feeling.

BIGGEST WEAKNESS AS A DESIGNER?

I always want to make it better.

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN The rise of social media has given a great deal of mainstream exposure to graphic design and generated much more appreciation for the discipline.

These online platforms help design reach more people who wouldn’t have seen it before. I’m always optimistic about the future of design, and there are always new ways to deliver messages to the public, especially new opportunities that we as designers can create.

FAVORITE COLOR?

PMS 200 FAVORITE TYPEFACE?

Futura FAVORITE APP?

Uber FAVORITE TV SHOW?

Most anything on PBS Sunday FAVORITE BOOK?

Too many to list

WILLIAM MCMILLIAN

FAVORITE MOVIES?

PRINCIPAL & CREATIVE DIRECTOR, MCMILLIAN + FURLOW BROOKLYN NY

FAVORITE MUSICIAN OR BAND?

William McMillian grew up in the small farming community of Trenton MO. The son of two schoolteachers, he dreamed of living in a big city and starting his own design studio from an early age. After attending the Kansas City Art Institute, he got his start by working for several design and advertising companies as an intern.

His greatest internship experience came from EAT Design, where he was able to learn how a small studio is operated firsthand. Working alongside studio principals Patrice Eilts and Mark Anderson, William was one of the first KCAI students

Blade Runner, Purple Violets & Helvetica Changes daily FAVORITE FINE ARTIST?

Odd Nerdrum FAVORITE GADGET?

iPad Air BOOKMARKED WEBSITES?

New York Times, TechCruch, MacRumors, Pinterest & Sprout Social TALENT YOU WISHED YOU POSSESSED?

Programming / Code Writing

to win two OMNI awards for his work at EAT. He moved to New York City in

GREATEST STRENGTH AS A DESIGNER?

1996, where he worked as an Art Director first at the New York Times Magazine

My attention to detail

Group and later at Condé Nast Publications. After freelancing for years, William

BIGGEST WEAKNESS AS A DESIGNER?

left Condé Nast in 2003 to start his own graphic design studio. Originally called

I’m terribly hard on our work, but it always keeps us working to improve and seek new inspiration

McMillian Design, the firm became McMillian + Furlow in 2010. In his 20 years of experience, McMillian’s work has been featured in several major design magazines, publications, online competitions and design blogs.

40 G D U SA

LEAD CREA ATIVEL T LY CREATIVELY MASTER of PRO PROFESSIONAL OFESSIONAL STUDIES DESIG GN MANAGEMENT DESIGN Without a doubt, the ab ability bility of a designer to stand out in a crowd is important. But it’ it’ss not the only thing our students learn here. Our Ou ur curriculum includes the perfect combination of leadership, strategy, strategy, marketing, operations, finances, an and nd even the legal ramifications of the industry. industry. The Mas Master ster of Professional Studies in Design Management Degree De egree is a two-year, two-year, intensive program that will change chang ge the way you see the world of design. design And change tthe way the world sees you. you For more information visit visit bridgeport.edu/SASD/M MPS. bridgeport.edu/SASD/MPS.

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN Design is an ever-changing field and, as the world becomes more technological, designers will be forced to design in a way that’s less decorative and more elegant, responsive and engaging. I believe everything that exists in this world is because someone designs it. Therefore, there will always be a role and a need for designers.

FAVORITE COLOR?

Red, because it can be powerful, elegant, dynamic and passionate FAVORITE TYPEFACE?

Really depends on my mood, but mostly Helvetica, Whitney and Papyrus FAVORITE APP?

SnipSnap, Tipsy FAVORITE TV SHOW?

Parenthood, 2 Broke Girls, Law & Order (SVU) FAVORITE BOOK?

Kindred, The Tipping Point: How Little Things Can Make a Big Difference, Who Moved My Cheese

TONYA LEIGH

FAVORITE MOVIES?

CREATIVE MANAGER, FOREIGN POLICY ASSOCIATION NEW YORK NY

FAVORITE MUSICIAN OR BAND?

Eve’s Bayou, A Will of Their Own, Love Jones Dianne Reeves, Billy Joel, Amy Winehouse, Elton John, Ella Fitzgerald

Tonya Leigh is the creative manager at the Foreign Policy Association, a non-profit

FAVORITE FINE ARTIST?

organization in New York City that focus on developing awareness, understanding,

Gordon Parks, Frida Kahlo, Salvador Dali

and informed opinion of U.S. foreign policy and global issues. Working at FPA

FAVORITE GADGET?

has given Tonya the opportunities and challenges to design for diverse audiences

Camera, iPhone

of international and local policymakers, educators, youth and retirement com-

BOOKMARKED WEBSITES?

munities. In her work, she plays a critical role in the organization’s marketing and branding initiatives. She is responsible for designing the organization’s marketing materials, special events collateral, display and promotional graphics. She has won numerous awards for her work and been featured in several publications. Tonya is also a photographer, who has exhibited her work in several U.S. cities. She is the founder of “underEXPOSED,” a group that provides opportunities for female photographers of color to exhibit their work. She feels design and photography should be approached from new perspectives in order to have a lasting impact on the viewer. In her career she’s designed for both private and public sectors including newspaper, arts, non-profit, educational and health industries. Tonya received a BFA in Design from Virginia Commonwealth University and a Masters Degree in Design Management from Pratt Institute.

42 G D U SA

Pandora, Ebay, IMDB TALENT YOU WISHED YOU POSSESSED?

The ability to speak several languages GREATEST STRENGTH AS A DESIGNER?

Loving what I do and being able to get lost in my work BIGGEST WEAKNESS AS A DESIGNER?

Taking on too much and not knowing when to quit

CUSTOM

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2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN

PATRICK SCHAB CREATIVE DIRECTOR, GERARD WARRENVILLE IL

Our profession has changed greatly over the short 20-plus years I’ve been part of it, and I anticipate that it will continue to evolve with blazing speed as it has for hundreds of years. Critical components of our design and communication processes are constantly being replaced with new and emerging technologies. This is the way of the future. Many young designers may no longer be familiar with typesetters, etchers or “stripper” professions. Will it be our turn to simply fade away with these antiquated professions? I honestly can say with optimism “Never!”

Quite simply, designers have continually adapted over the ages and with every new innovation continue to offer something truly timeless: the ability to communicate. Clients will always need to promote their products or communicate impactful messages to society. This has — and always will be — a key marketing goal. As designers, we have a special ability. We know how to bring communications to life through visuals and type that impact our clients' audiences — no matter what the tool or time period.

This is why I believe that smart, innovative graphic designers who take time to understand their clients (and, more importantly, their audiences) will always be in demand.

FAVORITE COLOR? Yellow

Although Patrick has been a professional designer for more than 20 years, his creative passion actually began during childhood. While other children in his thirdgrade class were coloring “within the lines,” Patrick found interest in abstract drawings and the graphic appeal within pop culture around him in advertisements and ads. His artistic talent led him to special advanced art classes as a young child and ultimately to a fine arts degree in design from the University of Illinois at Chicago. Patrick worked for one year under his instructor, Michael Glass, then for 13 years at Pressley Jacobs Design, primarily with B2B clients. During that time he refined his skills and knowledge of design as well as his understanding of successful client relationships. With this knowledge, Patrick joined Gerard in 2007, a WBE-certified strategic branding and marketing communications agency based in the Chicago area. As one of the agency’s creative directors, Patrick currently oversees a team of creatives to develop uniquely inventive and powerful

FAVORITE TYPEFACE?

Fonts that have character FAVORITE APP? InDesign FAVORITE TV SHOW? Homeland FAVORITE BOOK? The Devil in the White City FAVORITE MOVIE? Back to the Future FAVORITE MUSICIAN OR BAND?

The Beatles FAVORITE FINE ARTIST?

Kit Williams FAVORITE GADGET? iPod TALENT YOU WISHED YOU POSSESSED?

Ability to play a musical instrument

integrated B2B and B2C campaigns. Clients include Navistar, Officemax and AAR

GREATEST STRENGTH AS A DESIGNER?

Corp, to name a few. When not at the agency, Patrick enjoys mountain biking,

Conceptualization

woodworking and camping with his two boys and his wife, Jeanne.

BIGGEST WEAKNESS AS A DESIGNER?

Being a perfectionist

44 G D U SA

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN As designers, our development is never complete. We are constantly educating ourselves about emerging technology and evolving our skills to best represent our clients’ interests, which may change from day to day. As design has become more accessible, clients are expecting more for less, but at the same time, more industries are beginning to understand the benefits of great design. As technology continues to infiltrate our world, the key to our success will be less about what we already know, and more about how well we’re able to adapt our skills to the medium that solves the problem at hand.

FAVORITE COLOR?

Black FAVORITE TYPEFACE?

Trade Gothic FAVORITE APP?

Facebook FAVORITE TV SHOW?

AERIEN MULL SENIOR ART DIRECTOR BRUNET-GARCIA, JACKSONVILLE FL

Game of Thrones FAVORITE BOOK?

Anything by David Sedaris FAVORITE MOVIE?

Election Aerien Mull is a Senior Art Director for Brunet-García, a social impact advertising

FAVORITE MUSICIAN?

agency. The agency specializes in branding and strategic marketing and commu-

Beirut

nication for a wide spectrum of public enrichment and behavioral change clients.

FAVORITE FINE ARTIST?

With experience that spans both the client-side and agency-side of advertising, Aerien’s unique insights have informed both creative and business strategy at BG. Over the past six years, Aerien has helped the agency craft cross-cultural, compelling messages that enrich our lives and inspire meaningful change in our global

Jenny Holzer FAVORITE GADGET?

iPhone BOOKMARKED WEBSITES?

to all her strategically-driven branding and advertising solutions. Her work has

commarts.com, identitydesign.com, adweek.com, underconsideration.com/brandnew, osocio.com. logodesignlove.com

been recognized by multiple national awards and publications for excellence in

TALENT YOU WISH YOU POSSESSED?

creativity and effectiveness in advertising including numerous National ADDY®

Singing

and GDUSA American Graphic Design Awards, and has been recognized by the

GREATEST STRENGTH AS A DESIGN?

One SHOW, Print, and Communication Arts. Aerien graduated magna cum

Clean Design for Clear Communication

laude from the University of Michigan School of Art & Design with a B.F.A. in

BIGGEST WEAKNESS AS A DESIGNER?

visual communication.

Drawing Skills

community. Equal parts artist and analyst, she always brings fresh creative vision

G D U SA 47

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN We live in a fast-paced, media-heavy world with information overload. The best design is the one that does what it needs to do, does it well, and then gets out of the way of itself. That doesn’t mean stark, utilitarian, or thoughtless design. Rather, every color, every typeface, every illustration and embellishment should be in service of the communication objective … not the designer.

FAVORITE COLOR?

The Fall palette FAVORITE TYPEFACE?

Whatever’s most appropriate to convey the right message to the right audience FAVORITE APP?

Facebook, The New York Times FAVORITE TV SHOW?

Modern Family, Homeland FAVORITE BOOK?

Beloved by Toni Morrison

DEB LEVY CREATIVE DIRECTOR CARROTNEWYORK, NEW YORK NY CarrotNewYork (CNY) specializes in creating brand-sponsored education marketing programs for corporations, nonprofits, and government agencies, all seeking imaginative, impactful ways to reach key consumers where they learn, live and play.

FAVORITE MOVIE?

Life is Beautiful, Slumdog Millionaire FAVORITE BANDS?

REM (for reminiscing), Ingrid Michaelson (for singing), U2 (for feeling) FAVORITE FINE ARTIST?

Miro FAVORITE GADGET?

As Creative Director, Deb manages a team of developers, designers, illustrators

Toss up between the Microplane zester/grater and the Rainbow Loom

and writers in the creation and production of digital games, websites, curriculum,

BOOKMARKED WEBSITE?

videos, posters, songs, and books. Having spent much of her career crafting mar-

Pandora

keting messages and materials for industries like consumer package goods and

TALENT YOU WISH YOU POSSESSED?

pharmaceuticals, she is now thrilled to specialize in social responsibility, and ideate programs that promote nutrition, emergency preparation and environmental awareness, to name just a few issues. She has been an Associate Creative Director at Ogilvy and had her own consulting company. She has recently achieved one of her lifelong goals, publishing the novel Bury the Hot, the true story of a Holocaust survivor, to rave reviews.

48 G D U SA

I dance to Beyonce, but I wish I danced like Beyonce GREATEST STRENGTH AS A DESIGNER?

Respect for copy GREATEST WEAKNESS AS A DESIGNER?

I don’t know Illustrator; fortunately, as a creative director, this doesn’t get in the way of doing my job.

THOUGHTS ON THE STATE OF GRAPHIC DESIGN This is the dawn of change. I think we’ll see a decline in print design as more and more communications move to digital platforms, but overall, I’m optimistic about industry growth. Because of new media, there are more opportunities for visibility and communications, and ultimately more clients looking for strategies and solutions. Despite the influx of online design shops, we've experienced that it's not just graphic design that people are looking for — our clients come to us because they’re looking for marketing and branding specialists in a broader scope. It’s all about integrated communications.

FAVORITE COLOR?

Cool Gray 7 FAVORITE TYPEFACE?

Futura FAVORITE APP?

The Weather Channel (unpredictable Midwest weather) FAVORITE TV SHOW?

ADAM ISPAS CREATIVE DIRECTOR, THE GROSSBAUER GROUP CHICAGO IL AND CHESTERTON IN As Creative Director for The Grossbauer Group, an integrated marketing agency with offices in Chicago and Northwest Indiana, Adam Ispas leads a close-knit design team in creating and executing award-winning branding, print and multimedia campaigns. Along with designers Sarah Bane and Amanda Jozaitis, Adam has developed close creative relationships with clients representing diverse fields of professional interest, both nationally in the community they live in and serve.

Born and raised near the shores of Lake Michigan, Adam enjoys the opportunity

Cafe Racer FAVORITE BOOK?

Fear and Loathing in Las Vegas FAVORITE MOVIES?

Goodfellas, Departed, American Psycho FAVORITE MUSICIAN OR BAND?

Kid Cudi, deadmau5, The Black Keys, Tom Waits FAVORITE FINE ARTIST?

Chuck Close FAVORITE GADGET?

Keurig BOOKMARKED WEBSITES?

to both work and live in two very different environments: the wooded lake culture

Barstool Sports, Uncrate, Silodrome, Hodinkee, UnderConsideration

of Northwest Indiana and the vibrant, buzzing city of Chicago. Inspired by travel,

TALENT YOU WISHED YOU POSSESSED?

nature and exploring the beauty of everyday objects, Adam’s creative method

I wish I could dunk

begins with questioning everything before developing a solid concept as the

GREATEST STRENGTH AS A DESIGNER?

strategic foundation to every communications challenge. Passionate about the

Listening

grid system, his design aesthetic is logical, clean, and structured. Adam joined

BIGGEST WEAKNESS AS A DESIGNER?

The Grossbauer Group in 2006. He has a BS in Graphic Design with a minor in

Recognizing the moment a design is finished

Art History from Indiana State University.

G D U SA 49

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN I’m very optimistic about the future. Whether the business of design is more or less challenging than in the past changes for everyone, so it’s hard to measure the impact of our industry’s transformation from that perspective. Creatively, however, I’m having more fun than I ever did. More and more, our work lives across an expanding universe of channels and cuts across more disciplines. The role of the creative is expanding, from concept and execution to having a wider influence on our culture and our clients’ business. If you are able to see past the new challenges that come with the transformation, it’s an amazing time to be a designer.

FAVORITE COLOR?

ea!00 FAVORITE TYPEFACE?

Benton Condensed FAVORITE APP?

123D Sketch

DIEGO KOLSKY

FAVORITE TV SHOW?

PARTNER + CREATIVE DIRECTOR MBLM, NEW YORK NY

FAVORITE BOOK?

Diego Kolsky was born in Buenos Aires, Argentina, in 1967. He graduated with a degree in Graphic Design from the University of Buenos Aires, School of Architecture and Design. After completing an internship in Buenos Aires, Diego moved to New York, where he completed a MS degree in Communications Design from Pratt Institute. His thesis project explored the use of digital media in public space (an underground network of screens in the subway system, with the double purpose of creating a dialog between the city surface and the underground land-

Twin Peaks The Logodaedalian's Dictionary of Interesting and Unusual Words FAVORITE MOVIES?

Good Morning Babylon FAVORITE MUSICIAN OR BAND?

Casals FAVORITE FINE ARTIST?

Picasso FAVORITE GADGET?

iOS

scape, as well as serving as signage). Upon graduation, Diego joined Diefenbach

BOOKMARKED WEBSITES?

Elkins – which later became FutureBrand – in 1994. He stayed with the company

phaidon.com

for 13 years, running projects and developing teams working for clients in the

TALENT YOU WISHED YOU POSSESSED?

U.S., Latin America and the Middle East. In 2006, he left FutureBrand to start

Music

his own practice; from 2006 to 2010 he worked both with agencies (like R/GA)

GREATEST STRENGTH AS A DESIGNER?

and for his own clients. The largest was an insurance company based in Portland

Ideas

OR. Says Diego: “Looking for a change, I considered moving there but settled

BIGGEST WEAKNESS AS A DESIGNER?

instead for starting a new business with former colleagues. Three years ago we

Patience

set out to define a new type of agency that brings people, brand and technology closer together. We defined the result ‘brand intimacy’, and in 2013 published out first annual study. It’s going great.”

50 G D U SA

2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN

KEVIN PERRY STRUCK SALT LAKE CITY UT Kevin Perry is a designer and business professional with over a decade of agency experience. He currently drives all resource operations at Struck, an internationally acclaimed digital-forward creative agency headquartered in Salt Lake City. Clients include Nickelodeon, DreamWorks, Sony Pictures, Jack in the Box and Deer Valley

I feel optimistic about the future of design. The only thing constant in the design industry is change.

That’s why it's so exciting. Every day, design is more and more the topic of conversation. Kickstarter. Our devices. Healthcare. Design awareness is at an alltime high. As designers, we continue to evolve. The new designer thinks much more strategically than ever before. The craft will always remain an important part of our process, but we now create solutions in many different forms, including intangible items like experiences. Our process has also shifted from mass communication to something more personal.

It’s more important than ever for us to have empathy so we can customize messages to specific audiences.

As society becomes more aware of the value of design, we are seeing success with clients who recognize that design is no longer a service that comes at the end of the process. Designers are most effective as thought leaders when we can work collaboratively to solve complex problems. At Struck, we observe these trends and the ever-changing needs of our clients.

We have evolved from a traditional agency to one that is insight-driven and multi-disciplinary by adding expertise in strategy, digital innovation and design expertise. We embrace the move toward co-creation, collaboration and integrative design.

FAVORITE COLOR? Blue FAVORITE TYPEFACE? Helvetica

Resort. He provides operational expertise to the company, and orchestrates the

FAVORITE APP? Instagram

diverse talents of more than 75 creative and strategic experts across the agency’s

FAVORITE TV SHOW? Esquire, The Getaway

multiple offices. Kevin teaches at the University of Utah and his work has been rec-

FAVORITE BOOK?

ognized from some of the industry’s most respected competitions and publications.

The new Kapitza geometric pattern book.

He is the cofounder of Salt Lake Design Week and the ReVinylize project, and

FAVORITE MOVIE? Airplane

currently serves on the national board of AIGA.

FAVORITE MUSICIAN? Michael Jackson FAVORITE FINE ARTIST? Mark Rothko FAVORITE GADGET? iPhone BOOKMARKED WEBSITES?

NYmag, Huffington Post, Ffffound, Design Observer TALENT YOU WISHED YOU POSSESSED?

I wish I was a rock star GREATEST STRENGTH AS A DESIGNER?

Curiosity BIGGEST WEAKNESS AS A DESIGNER?

Indecisiveness

52 G D U SA

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2014 | PEOPLE TO WATCH THOUGHTS ON THE STATE OF GRAPHIC DESIGN I am massively optimistic; practically utopian. I see a continued convergence, conversation and blending across various practices, including architecture, programming, design, filmmaking, material science, electrical engineering and startup culture. In this convergence, I believe the fundamentals of design and storytelling won’t change much. The tools and techniques will broaden significantly opening up new opportunities to engage audiences in ways that are both broad and increasingly personal and intimate.

FAVORITE COLOR?

#eaeaea FAVORITE TYPEFACE?

Knockout FAVORITE APP?

Uber FAVORITE TV SHOW?

The Wire FAVORITE BOOK?

JOSH GOLDBLUM FOUNDER & CREATIVE DIRECTOR, BLUECADET PHILADELPHIA PA Josh is the founding principal of Bluecadet, and an expert in digital strategy, design, information architecture, web development, and transmedia storytelling.

He has travelled widely as an interactive producer, and has been featured as a speaker at numerous conferences. Josh’s work has been profiled by The New Yorker, USA Today, People Magazine, CNN, NPR’s Morning Edition, CBS News, HOW, Communications Arts and Adobe. His projects have also won several awards, including an Emmy, a Webby, a SXSW Award and two AAM MUSE awards. Josh holds a B.A. from Tufts University and a B.F.A. from the School of the Museum of Fine Arts. Bluecadet is an interactive design studio that creates engaging

The Brief and Wondrous Life of Oscar Wao FAVORITE MOVIE?

Blade Runner FAVORITE MUSICIAN/BAND?

Fugazi FAVORITE FINE ARTIST?

Chris Ware FAVORITE GADGET?

iBaby Monitor Bookmarked Websites?

FastCo TALENT YOU WISHED YOU POSSESSED?

Any musical ability GREATEST STRENGTH AS A DESIGNER?

experiences with multimedia. The firm has a staff of twenty full-time producers,

I appreciate other people’s talents a lot and really enjoy seeing others succeed

designers, and developers, as well as a network of freelancers and partners from

BIGGEST WEAKNESS AS A DESIGNER?

all over the world, share a passion for bringing great stories to life through

I sometimes want to jump in and do it myself

design and technology.

54 G D U SA

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58 G D U SA

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Karl Heiselman Debra Heiser Jessica Helfand Keith Helmetag Michael Hendrix Linda Henneman Jonathan Herman Eleazer Hernandez Andrew Hershberger Christine Hershey Neha Hettangdi Marcus Hewitt Aniko Hill Brian Hill Jessica Hische Drew Hodges Michael Hodgson Julia Hoffmann Richard Hollant Timothy Holmes Gregory Hom Carol Hoover Lisa House Jill Howry Jessie Huang John Hudson Carlos Huerta Hector Huerta Octavio Huerta Mike Hughes Brian Hunt Randy J. Hunt Wayne Hunt Kent Hunter Nancy Hunt-Weber Matt Hutton Cameron Hyers Terry Irwin Kim Brown Irvis Alexander Isley Cathe Ishino Iti Betsy Jackson Ellen Jacob Rob Jackson Michael Jager Katie Jain Janine James Nathan James Natasha Jen Christopher Jennings Linda Jennings David Jensen Patti Jensen Brown Johnson Karen Johnson Margaret Johnson William Lee Johnson Shalmir Tippit Johnston Vicki Jones Ann Jordan Jerome Jones Doug Joseph Suzanne Jurist Ellen Kahn Lynda Kahn David Kaiser Ken Kaminski Walter Kaprielian Susan Karlin Jerry Kathman Michael Ian Kaye Kevin Kearns Susan Jackson Keig

Robert Keren Iris Keitel Zia Khan Andrew Kibble Brenda Kilmer Richard Kilmer Yang Kim Barry King Jennifer Kinon Shardul Kiri Katie Kirk Christine Klaehn Kim Knoll Sheri L. Koetting Pritsana Kootint-Hadiatmodjo Jamie Koval Kay Kresbach Fanny Krivoy Kevin Kuester Deanna Kuhlmann-Leavitt Karen Kwan Seth Labenz Joseph LaCrue Cindy Laidlaw Tom Laidlaw David Lam Rick Landesberg David Langton Kelly Lappin Tim Larsen Carol Lasky Marcia Lausen Nick Law Jake Lefebure Pum M. Lefebure Yann Legendre Kerry Leimer Ted Leonhardt Stuart Leslie MaeLin Levine Marc S. Levitt Glenn Levy James Lienhart Joe Lisaius Steven Liska Monica Little Dave Lizotte Jen Lockard Vernon Lockhart Maria LoConte George Lois Lori Long Stewart Lopez-Bonilla Jan Lorenc Leonard Loria Robert Louey Kenneth D. Love Ellen Lupton Kevin Lyons Dana Lytle Mike Macadaan John Maerzke Sharon Mahoney Kevin Mann Vince Manze Joe Marianek Joel Markquart Bobby C. Martin, Jr. Steve Martin Tod Martin Zoa Martinez John Massey Takaaki Matsumoto Paul Matthaeus

Su Mathews Scott Matz Christine Mau Jennifer Mayer John Mazur III Victor Mazzeo Amy McFarland Tom McManimon Beth McPherson Monte Mead Damon Meibers Denise Mendelsohn Jackie Merri Meyer Brian Miller Erik Miller Herb Meyers Scott Mikus Scott Millen David Miller Jay Miller John Miller Debbie Millman Scott Mires Ron Miriello Clement Mok Jim Moran Noreen Morioka Douglas Morris Jennifer Morla Gordon Mortensen Jim Mousner Tony Moxham Todd Mueller John Muller Kirk Myrhe Mark Naden Robert Nakata Darren Namaye Dana Neibert Davide Nicosia Brian Niemann Louis N. Nessim Paul Newman Wing-Ip Ngan Joan Nicosia John Nishimoto John Nunziato Bill Oberlander Emily Oberman Dan O’Brien Ed O’Brien Bill O’Connor James O’Connor Janet Odgis Terry O’Gara Matt Ohnemus Barbara Olejniczak Jennifer Oliver Eddie Opara Cheryl Oppenheim Joven Orozco Maria Orozova Fernando Osuma Michael Ozan Bill Paetzold Carlo Pagoda Natalie Pangaro Judy Paolini John Parham Jim Parker Matt Pashkow Stephanie Paulsen Devon Pedzwater Bennett Peji

Amy Perry Allan Peters Robert Petrick Benjamin Pham Ken Phillips Steve Phillips Leslie Phinney Supon Phornirunlit Candy Piemonte Todd Pierce George Pierson Paul Pierson Dennis Pilsits Rocco Piscatello Annette M. Piskel Jonathan Pite Walter Porras Patty Potter L. Richard Poulin Neil Powell Marion E. Powers Wendy Pressley-Jacobs Natalie Pryor David Puelle Chris Pullman Frank Quadflieg Kenneth Quail Wendy Quesinberry Mike Quon Mark Randall Debra Rizzi Keith Rizzi Jason Rosenberg Roy Rub Robynne Raye Patrick Redmond Stefan Reddick Ann Reeves Rodney Reid David Rice Ed Rice Forrest Richardson Rob Richards Lana Rigsby Tom Ritchie Jon Ritt Irasema Rivera Jim Rivett Debra Rizzi Keith Rizzi Ken Roberts Dana Robinson Susana Rodriguez de Tembleque Victor Rodriguez Kyle Romberg Richard Rosen Susan Rouzie Jennifer Roycroft Bill Rozier Regina Rubino Anthony Russell Anthony Rutta Lance Rutter Dennis Ryan Robert Sedlack, Jr. Stefan Sagmeister David Salanitro Greg Samata Pat Samata Jess Sand Maruchi Santana Yolanda Santosa Paula Savage

John Sayles David Schimmel Toni Schlowalter Sara Schneider David Schuemann Brian Schultz Jay Schwartz Ken Schwartz Mark Schwartz Mary Scott Mike Scricco J.J. Sedelmaier Elinor Selame Clifford Selbert Richard Shannon Richard Shear Sam Shelton Mamoru Shimokochi Mark Shoolery Rishi Shourie Limore Shur Dmitri Siegel Bonnie Siegler Michele Silvestri Christopher Simmons Kelly Simmons Beth Singer Brian Singer Rick Slusher David Smith Daniel Smith Kim Graham Smith Angela Shen-Hsieh Richard Smith Tyler Smith Karl Smizer Leslie Smolan Sam Sohaili Ted Stanaszek Ben Steele Dana Steffe Jennifer Sterling Diane Sterman Peter Storch Scott Stowell Jeff St. Onge Nathan Strandberg Michael Strassburger Kerry Stratford Amy Strauch Robyn Streisand Michael Stinson Colleen Stokes Marc V. Stress Lee Sucharda Toby Sudduth Jennifer Sukis Scott Sugiuchi Brian Sullivan Elaine Tajima Bob Talarczyk Jill Tanenbaum Jeffrey Tautenhan Joel Templin Lucille Tenazas Eric Teng Kevin Teevens Bret Terwilliger Vineet Thapar Scott Thares Rick Tharp Bill Thorburn Robin Tooms Peleg Top

Nick Torello Matt Touchard Fred Tieken Gail Tieken Anne Traver Brett Traylor Janet Traylor Jabok Trollback Rondi Tschopp Gerald Tucker Leslie Tucker David Turner Stephen Turner Ray Ueno Wendy Underhill Robert Valentine Rick Valicenti Ron Vandenberg Tammy Vaserstein Massimo Vignelli Armin Vit David Vogler Petrula Vrontikis Richard Wachter Kevin Wade Bob Wagner Carol Wahler Jurek Wajdowicz Michael Waldron Jessica Walsh Kevin Walker Bob Warkulwiz Dina Wasmer John Waters Cheryl Watson Cheryl Towler Weese Todd Weinberger Ken Wehrman Alex Weil Don Weller Cinthia Wen Chris Wendel Sharon Werner Robert Shaw West Paul Wharton Kenneth White Roy White Bob Whitmore H.Robert Wientzen Gail Wiggin Pam Williams Sarah Williams Greg Willis Ann Willoughby Debby Winter Henry Wolf Tracy Wong David Stoyan Wooters Laura Coe Wright Nanette Wright Tom Wright Hideki Yamamoto Brian Yap Lisa Yee Jeff Yelton Alex Yildiz Henry Yiu Chris Young David Young Garson Yu Alisa Zamir Barbara Zenz Pamela Zuccker Karen Zuckerman

G D USA 59

STUDENTS TO WATCH SPONSORED BY

THE CREATIVE GROUP

2014 | STUDENTS TO WATCH | With the help of several of America’s leading art and design schools, we once again identify top students ready to burst on the design scene. Some are undergrads, others are graduate students, all have found personal and professional growth through their programs. Our Students To Watch feature has become tradition that resonates and renews: the students get recognized and the professional creative community gets refreshed. In next month’s GDUSA magazine, the wonderful institutions (and others) from which these students come will themselves get the spotlight.

THANKS TO THE CREATIVE GROUP FOR SPONSORING THIS STUDENTS TO WATCH FEATURE. It is especially appropriate as this national specialized staffing agency is a generous supporter of the creative community and very welcoming to young designers. In this competitive job market, creative professionals — including those just starting their careers — often turn to staffing firms for advice, information and assistance.

The Creative Group is an outstanding resource, with a strong track record of placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, please visit creativegroup.com or connect at facebook.com/thecreativegroup or twitter.com/creativegroup

G D U SA 61

| MESSAGE FROM THE CREATIVE GROUP |

LAUNCHING YOUR PROFESSIONAL DESIGN CAREER? CONSIDER AN INTERNSHIP One of the greatest challenges facing recent grads as they seek their first full-time design job is a lack of professional experience. How can you get a foot in the door with prospective employers if they seek candidates with previous experience?

An internship can be an effective way to bridge that gap. These opportunities allow you to gain on-the-job skills and make valuable connections – they can even lead to full-time opportunities. In fact, more employers than you might think use internships as a way to find prospects for entry-level positions.

Advertising and marketing executives surveyed by The Creative Group said the top benefit of offering internships is the ability to identify new talent.

The challenge for students is landing a useful internship. A majority of executives said their agency or firm does not offer this type of program. Here are five tips to help you identify – and land – an internship that supports your career goals: 1. DON’T DAWDLE Start your search early to allow ample time to research companies of interest, connect with your college career center and contact members of your network for leads. Scour job boards and websites geared specifically toward internship seekers and designers, like InternMatch (internmatch.com) or AIGA’s internship listings (designjobs.aiga.org).

2. REFINE YOUR MARKETING MATERIALS Like the application process for a full-time design job, most employers require a resume, cover letter and portfolio from intern candidates. Carefully proofread your resume and cover letter, and ask a mentor or professor to review your work to catch anything you missed and check for clarity. Make sure your portfolio is organized and easy to navigate. Show classwork, pro bono pieces or even some personal design projects that demonstrate your range and creative thinking skills. Go for quality over quantity when making your selections – seven to 10 pieces should suffice.

3. DRESS TO IMPRESS Have an interview coming up? Invest in a business-appropriate outfit. Even though some companies have relaxed dress codes, you want to make a strong first impression. You gain instant credibility when you’re well groomed and well dressed.

4. FOCUS ON THE EMPLOYER’S NEEDS Emphasize the ways you can benefit the organization, not what you hope to gain from the internship. While good managers want fledgling designers to learn and grow, they don’t have time for excessive handholding. Position yourself as someone who can take direction and will be able to make contributions without constant feedback.

5. SHOWCASE YOUR SOFT SKILLS There’s much more to being a successful designer than artistic talent and technical expertise – soft skills matter, too. Hiring managers look for candidates with strong communication and problem-solving abilities. When you go to an interview, be enthusiastic, friendly and polite to everyone (including the receptionist) you encounter from the moment you walk in the door.

62 G D U SA

The Creative Group is a specialized staffing service placing interactive, design and marketing professionals with a variety of firms. More resources, including online jobhunting services, candidate portfolios and TCG’s blog can be found at creativegroup.com.

Synstad Knut

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2014 | STUDENTS TO WATCH

KACIE MILLS

PHILIPPE CAO

MARYLAND INSTITUTE COLLEGE OF ART (MICA)

RHODE ISLAND SCHOOL OF DESIGN (RISD)

Kacie Mills is an artist and activist at MICA in Baltimore MD. This spring she’ll graduate with a BA in Graphic Design and Humanistic Studies, an integrated major that has let her pursue a wide range of social issues (including economics, history, philosophy and what it means to be human in the 21st century). While her passion and skill set is design, she tries to use it to make gripping, socially conscious work about issues that are meaningful and relevant. In her opinion, it’s time to shake things up.

FAVORITE COLOR? Cerulean on weekdays FAVORITE TYPEFACE? I’m not supposed to say Gotham FAVORITE APP? Recessapp.io (shameless plug!)

FAVORITE TV SHOW?

Philippe Cao was born in France but has spent most of his childhood living in Japan and China. Most recently he’s worked on redesigning the native Clock app for Google’s Android devices as well as a typeface for use in synthetic-meat catalogues. His list of obsessions is always changing but right now they include: American football uniforms, cats, cheese, patches, neon colors, meat things, superhero comics, and the mythology of Kanye West. He is currently finishing his last year in the Graphic Design Department at RISD. FAVORITE COLOR? Yellow, for now FAVORITE TYPEFACE? Fugue FAVORITE APP? Spaceteam, Yahoo Weather

Louie (C.K.), Parks and Rec, Orange is the New Black, Arrested Development

FAVORITE TV SHOW? Breaking Bad

FAVORITE BOOK?

Chronicle of a Death Foretold by Gabriel Garcia Marquez

Light: A Wizard of Earthsea Heavy: Deep Green Resistance

FAVORITE MOVIES?

FAVORITE MOVIES?

Rushmore, Spring Breakers, Blade Runner, Samsara

The Truman Show, Groundhog Day, Good Will Hunting.

Recently wrecked by Biutiful.

FAVORITE BAND? LCD Soundsystem

FAVORITE MUSICIAN OR BAND?

Sufjan Stevens probably forever, Little Dragon, Future Islands FAVORITE FINE ARTIST? James Turrell knows what’s up

FAVORITE BOOK?

FAVORITE FINE ARTIST? James Turrell FAVORITE GADGET? The Internet BOOKMARKED WEBSITES?

FAVORITE GADGET? Hands

Its Nice That, But Does it Float, the Verge, Colossal, Singularity Hub

BOOKMARKED WEBSITES? butdoesitfloat

TALENT YOU WISH YOU POSSESSED?

TALENT YOU WISHED YOU POSSESSED?

Incredibly fast shoelace-tying ability

Wilderness Survival! Ack!!

FAVORITE GRAPHIC DESIGNER? Sang Mun

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

FAVORITE DESIGN FIRM?

Damn you, Oliver Munday

Lundgren + Lindqvist

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Post Typography is killin it

64 G D U SA

REYMUNDO PEREZ III

JONAS CHRISTIANSEN

CALIFORNIA COLLEGE OF THE ARTS

SCHOOL OF VISUAL ARTS (SVA)

A Bay Area native born in Santa Rosa, Reymundo Perez III is a

Jonas says: “I’m a 24 year old art director currently in my last

naturally talented illustrator and craftsman currently pursuing his

year at the School of Visual Arts. Before coming to New York City

BFA in Graphic Design at California College of the Arts. He was

for school, I lived my whole life in a little town in the north of

selected for CCA’s Sputnik Design Studio in spring 2013 and re-

Germany. After graduating high school, I took part in a community

cently accepted a Monotype Award for Typographic Excellence.

service at a local kindergarten for children with special needs.

Reymundo has natural curiosity and drive, and his talents range

Before applying to SVA, I took a 6 month internship at KMF, an

from publications to type design, video, web, and experimental

ad agency in Hamburg. New York has always been my dream place

processes, involving hand work whenever possible. Aside from

to live, and having been interested in design since childhood, it

his own personal work, he has a deep passion for helping others

was a perfect match. I originally aspired to be a Disney employee,

materialize their visions and goals (no matter how big or impossible

which soon morphed into a fascination of web design. In my

they appear). Reymundo is currently in an indie alt-rap band

teenage years, I started to learn HTML/CSS/Photoshop, and then

called papervehicle.

I became interested in the interactive work that ad agencies were doing. After being at school and interning at Scholz and Friends

FAVORITE COLOR? Pantone 2028, Vermilion

in Germany and Pereira & O’Dell in NYC, my fascination for the

FAVORITE TYPEFACE? Eudald News by Feliciano Type Foundry

possibilities that advertising offers and its transformation from

FAVORITE APP? Fontlab

classic to interactive storytelling has grown tremendously.”

FAVORITE TV SHOW? The History Channel’s Ancient Aliens

FAVORITE COLOR? Blue

FAVORITE BOOK? The Stranger by Albert Camus

FAVORITE TYPEFACE? Helvetica

FAVORITE MOVIES?

FAVORITE APP? Spiegel Online

Big Trouble in Little China, Shinobi by Ten Shimoyama, 13 Assassins by Takashi Miike FAVORITE MUSICIAN OR BAND?

Babelfishh, Evak1, James Reindeer, Absurd, the Buriers FAVORITE FINE ARTIST? Giorgio de Chirico

FAVORITE TV SHOW? Friends FAVORITE BOOK? Harry Potter Series FAVORITE MOVIES?

The Empire Strikes Back, Fight Club, Home, The Godfather

FAVORITE GADGET? Cintiq 13HD (saving up at the moment)

FAVORITE MUSICIAN OR BAND? The Sound of Rain

BOOKMARKED WEBSITES?

FAVORITE FINE ARTIST? Dali

alphabeticorder.com, themavenist.org, medium.com

FAVORITE GADGET? iPhone

TALENT YOU WISHED YOU POSSESSED? Playing the piano

BOOKMARKED WEBSITES? Fast Company, Reddit, Gmail

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

TALENT YOU WISHED YOU POSSESSED? Piano

Martin Venezky, Marian Bantjes, James Victore FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Pentagram

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

David Droga FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Wieden+Kennedy G D U SA 65

2014 | STUDENTS TO WATCH

ROBERT GUY

VANSUKA CHINDAVIJAK

ACADEMY OF ART UNIVERSITY

ACADEMY OF ART UNIVERSITY

Growing up alongside companies built by artists in Costa Mesa,

Vansuka Chindavijak grew up in Bangkok, Thailand where she spent

CA, Robert Guy acquired an initial passion and respect for the

most of her childhood mastering the piano. She became a piano

arts. He moved to San Francisco in 2008 and has since received

teacher and planned to study music in college until she realized

his BFA from the School of Graphic Design at Academy of Art

that it was not her true passion. She received her bachelor's degree

University. Currently, he is awaiting financial backing for his

with honors in graphic design from Chulalongkorn University in

graphical commodities firm Guycorp®.

Bangkok. After graduating, she worked at a creative agency for a few years before deciding to pursue her master's degree at Academy

FAVORITE COLOR? Heavy K

of Art University. Her thesis, Forword, is an app in development

FAVORITE TYPEFACE? Stencilia, Regular

to help people with dyslexia. When she is not kerning or designing,

FAVORITE APP? ebay

she likes to explore her love of food.

FAVORITE TV SHOW? 60 Seconds FAVORITE BOOK? Galápagos FAVORITE MOVIES?

Gummo, The Undersea World of Jacques Cousteau FAVORITE MUSICIAN OR BAND?

FAVORITE COLOR? Grey FAVORITE TYPEFACE? DIN, Avant-Garde, Gotham FAVORITE APP? Instagram FAVORITE TV SHOW? South Park

Lives of Angels, Mark Mothersbaugh, Kraftwerk

FAVORITE BOOK? A Wild Sheep Chase

FAVORITE FINE ARTIST?

FAVORITE MOVIES?

Tom Sachs

Gattaca, Eternal Sunshine of the Spotless Mind

FAVORITE GADGET?

FAVORITE MUSICIAN OR BAND? Moderndog, Sigur Rós

Pocket Knife

FAVORITE FINE ARTIST? René Magritte, Henri Matisse

BOOKMARKED WEBSITES?

FAVORITE GADGET? iPhone

tested.com TALENT YOU WISHED YOU POSSESSED?

Insomnia FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Aaron James Draplin FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Sagmeister & Walsh

66 G D U SA

BOOKMARKED WEBSITES? facebook, ffffound TALENT YOU WISHED YOU POSSESSED? Handlettering FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Peter Saville, Paula Scher, Jessica Walsh FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Pentagram

HANDEL EUGENE

MARTIN MGWENYA

FULL SAIL UNIVERSITY

FULL SAIL UNIVERSITY

Handel says: “My name is Handel Eugene; I’m a Haitian American

Martin Ngwenya was born in Philadelphia PA, where he developed

motion designer in Los Angeles, CA and I’m a current Digital Arts

a fondness for sketching and computer arts. Once he realized he

and Design Bachelor of Science Degree Program student at Full Sail

could make a career of doing what he loved, he attended The Art

University. I feel privileged to be a part of such a creative industry

Institute of York to obtain an Associates in Specialized Technologies.

that allows me to express myself with new ideas through com-

After acquiring his BFA in Interactive Media Design from the Art

mercial arts. When I’m not animating or designing, I’m taking

Institute of Atlanta, he currently works as a Marketing Coordinator

photos and looking for inspiration that gets me away from the

and Graphic Designer. In need of a deeper understanding of the

computer. I love reading, drawing, California, nature, art museums,

visual arts, Martin is currently working towards completing his

and my mom. I’m very passionate about personal projects. I feel

Master of Fine Arts in Media Design at Full Sail University. Martin

this is a very important part of being an artist, and is what fuels

explores many design disciplines to offer exceptional cross platform

me creatively while keeping me inspired. My ultimate dream and

marketing campaigns and phenomenal design solutions.

accomplishment I wish to achieve is to use my talents for good, for a purpose greater and more impactful than my own. It has been

FAVORITE COLOR? Pantone 279 C

said that good design can change the world, and I wish to be a

FAVORITE TYPEFACE? Melbourne

part of the change for good no matter how big or small in scale.

FAVORITE APP? Unstuck

FAVORITE COLOR? Grey FAVORITE TYPEFACE? Gotham FAVORITE APP? After Effects/Evernote FAVORITE TV SHOW? House of Cards FAVORITE BOOK? How to Steal like an Artist by Austin Kleon FAVORITE MOVIES? Anything with Leonardo DiCaprio FAVORITE MUSICIAN OR BAND? Lecrae FAVORITE FINE ARTIST? Salvador Dali

FAVORITE TV SHOWS? Mad Men, Breaking Bad FAVORITE BOOK? Gin, Incense and Deacon Blues FAVORITE MOVIES?

Fight Club, Requiem for a Dream, American Beauty, Inception FAVORITE MUSICIAN OR BAND? Just about everything FAVORITE FINE ARTIST? Mark Rothko FAVORITE GADGET? iPad BOOKMARKED WEBSITES?

artisnavi.com, jalopnik.com, lifehacker.com

FAVORITE GADGET? My Canon

TALENT YOU WISHED YOU POSSESSED?

BOOKMARKED WEBSITES?

Being ambidextrous

thisiscolossal.com, motionographer.com, piccsy.com

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

TALENT YOU WISHED YOU POSSESSED?

Justin M. Maller

Traditional Illustration/Animation

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

2 Advanced, Imaginary Forces

Jonathan Kim, Danny Yount, Ash Thorp FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Giant Ant G D U SA 67

2014 | STUDENTS TO WATCH

LUIS QUEVEDO

GERRE MAE BARCEBAL

DREXEL UNIVERSITY WESTPHAL COLLEGE OF MEDIA ARTS AND DESIGN

DREXEL UNIVERSITY WESTPHAL COLLEGE OF MEDIA ARTS AND DESIGN

Luis Quevedo is a senior Graphic Design student at Westphal College

Gerre Mae Barcebal is a senior at Drexel University in pursuit of

of Media Arts and Design at Drexel University in Philadelphia,

a BS in Graphic Design with a minor in Marketing. She worked at

Pennsylvania. Born in Venezuela, Luis spent most of his life in

Esquire Magazine as the Art and Design Intern for her six month

New York City before moving to Philadelphia for college. He is a

co-op. Gerre Mae has had a passion for design since high school.

graphic designer for Drexel University’s College of Arts and Sciences

She is involved in the Campus Activities Board, Graphics Group,

as well as the President of Drexel’s Graphics Group, a student-run

and Filipino Intercultural Society. In just four years, she has earned

design firm. In addition, Luis currently works at SEDSO, a full-service

two professional awards, including a Gold Award from Creativity

design collective based in Philadelphia, where he offers compre-

Annual. Her work on the typography adorning the Herman Miller

hensive creative services. Luis always puts his best foot forward

Hub was published in Drexel’s newspaper. And she was featured

when tackling projects in and out of school. With the support of

on Drexel’s blog for her t-shirt design and ONELOVEPH campaign

his friends and family and a passion for design, he has won various

to raise money for Typhoon Haiyan relief. Her work is infused with

awards for his work during his time in college. He has also had the

her tenacious spirit and enthusiasm for design. Gerre Mae keeps

opportunity to explore the culture and design abroad through study

dreaming big and aspires to end up back in New York City.

in London and Tokyo. After college, Luis plans to continue traveling and gaining new experience to fuel his design inspiration.

FAVORITE COLOR? Green FAVORITE TYPEFACE? Bodoni Family

FAVORITE COLOR? Blue

FAVORITE APP? Instagram

FAVORITE TYPEFACE? Futura

FAVORITE TV SHOW? Breaking Bad, Walking Dead, Orange is

FAVORITE APP? Instagram

the New Black, That 70’s Show, Arrested Development

FAVORITE TV SHOW? The Walking Dead

FAVORITE BOOK?

FAVORITE BOOK? The Silver Linings Playbook FAVORITE MOVIES? The Lion King, Toy Story 3 FAVORITE MUSICIAN OR BAND? Britney Spears FAVORITE FINE ARTIST? Claude Monet

The Five People You Meet in Heaven, Perks of Being a Wallflower FAVORITE MOVIES? When Harry Met Sally, Harry Potter, American Beauty, Extremely Loud and Incredibly Close, The Graduate FAVORITE MUSICIAN OR BAND?

FAVORITE GADGET? iPhone

I listen to everything. R&B, Rap, Alternative Rock, Indie, and especially love old music

BOOKMARKED WEBSITES? Behance, Facebook, ONTD

FAVORITE FINE ARTIST? Yayoi Kusama

TALENT YOU WISHED YOU POSSESSED?

Singing. I do enough of it, just wish I did it well.

FAVORITE GADGET? Wacom Tablet, iPhone 5, Galaxy Gauge BOOKMARKED WEBSITES?

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

fastcompany.com, bookcoverarchive.com

Milton Glaser

TALENT YOU WISHED YOU POSSESSED? Surfing, swimming FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Pentagram

Chip Kidd, Paula Scher, Stefan Sagmeister FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

68 G D U SA

Pentagram

BRENDAN SCHINDLER

CHRISTIAN SMITH

SCHOOL OF ADVERTISING ART

SCHOOL OF ADVERTISING ART

Brenden Schindler is a locally grown Dayton OH native; even at a

Christian Smith is a 20-year-old designer born and raised in

young age he was always seeking to illustrate what his imagination

Kettering OH. Growing up, he was always drawing on any paper

held. Brenden has had the passion to follow his dream of making art

he could find. In high school he took an informational technology

his career, and a strong work ethic passed down from his parents.

class where he built his first website. After that, he began to use

He is always striving to learn something new, which brought him

this technology class as a way to learn Photoshop and Illustrator

to SAA, where he is finishing his final year. Loving the process of

when the teacher wasn’t looking. He also used his fine art teacher’s

creating something from nothing, he believes in starting by abusing

iMac to do tutorials. Christian started out making gig posters for

Sharpie markers, and having fun doing it. If he’s not drawing at his

a local music venue where he volunteered and a year later got

desk, he’s refining his skills as a barista at Press Coffee Bar. He

accepted into SAA. He enjoys making designs that create an

says: “Is it too informal to give shout outs? Here’s to the biggest

experience and bring joy to people.

part of my life: my mother Kristin, father David, brother Mason, and all my friends who have encouraged me.”

FAVORITE COLOR? Various shades of fall FAVORITE TYPEFACE?

FAVORITE COLOR? All shades of blue FAVORITE TYPEFACE? Brandon Groutesque, Futura Bold FAVORITE APPS? Vsco Cam, Bible

Anything created from type that was found on old objects

FAVORITE TV SHOWS? The Office and Parks and Rec

FAVORITE APP? Notes, The Holy Bible

FAVORITE BOOK?

FAVORITE TV SHOW? For sentimental reasons, Seinfeld

The Hobbit (one of the only books I’ve read)

FAVORITE BOOK? Moby Dick

FAVORITE MOVIES?

FAVORITE MOVIES? The Sandlot, The Goonies

Tarzan and anything that will make me laugh

FAVORITE BANDS/ARTISTS? Currently Snowing, Modest Mouse,

FAVORITE BAND?

A Tribe Called Quest, Pete Rock, Seahaven, Yuck, Backtrack, Woody Guthrie, Moruf, Blu & Exile,Cloakroom

We Were Promised Jetpacks FAVORITE FINE ARTIST?

FAVORITE FINE ARTISTS?

Rembrandt

Pose msk, Dface, Michael Sieben, Gary Taxali, Jacob Des, Matthias Seifarth, The Seven Seas, Caravaggio, Peter Paul Rubens

FAVORITE GADGET?

FAVORITE GADGET? Does a slingshot count?

BOOKMARKED WEBSITES?

BOOKMARKED WEBSITES?

Dribbble, BestDesigns, Awwwards

Booooooom, Smith Journal, and Hooligans Tribe TALENT YOU WISHED YOU POSSESSED?

Welding, Woodworking, or archery FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Timba Smits FAVORITE DESIGN FIRM OR AD AGENCY?

The Swiss Army Knife

TALENTS YOU WISHED YOU POSSESSED?

Sword Fighting or Pole Vaulting FAVORITE GRAPHIC DESIGNERS?

James Graves, Drew Melton, and Nathan Yoder FAVORITE DESIGN FIRM? Focus Lab, LLC

Morning Breath Inc. or Kindred Studio G D U SA 69

2014 | STUDENTS TO WATCH

ADOLFO GUTIERREZ

STACY KAMIN

PRATTMWP/PRATT INSTITUTE

PRATTMWP/PRATT INSTITUTE

Adolfo Gutierrez was born in Harbor City CA and raised in Langley

Stacy is now a junior at Pratt Institute in Brooklyn after two years in

Park MD. With an interest in typography, and how design and art

Upstate NY at PrattMWP. In her time as a graphic design student,

evoke emotions, he enrolled at attend PrattMWP. There, he stud-

she has been featured on Packaging of the World and received an

ied foundations in art and developed skills from welding to type

American Graphic Design Award from GDUSA. Among her inter-

design. After two years on the Utica NY campus, he relocated to

ests in digital arts, Stacy also enjoys all types of fine art. She is

the Brooklyn campus of Pratt Institute. He expects to graduate in

currently exploring the wonders of silkscreen as well as a continued

May with a B.F.A. in Communications Design. Having interned at

love for illustration and photography. Stacy strives to continue

Atlantic Records, Adolfo understands working with large-scale

showing her unique personality through her work and to always

clients and making ideas become reality. Outside of freelancing,

love what she does.

working, studying or interning, he enjoys listening to an eclectic array of music, watching documentaries, cooking, traveling, and

FAVORITE COLOR? Any type or purple

having a good time.

FAVORITE TYPEFACE? Helvetica

FAVORITE COLOR? Pantone 333

FAVORITE APP? instagram

FAVORITE TYPEFACE? Fedra, Neutra

FAVORITE TV SHOW? Buffy the Vampire Slayer

FAVORITE APP? Camera

FAVORITE BOOK? Uglies

FAVORITE TV SHOW?

FAVORITE MOVIES? Anything Disney or super campy

Gangland, Bizarre Foods, Marvel Comics X Men FAVORITE BOOK?

Frankenstein, The Stranger, The Metamorphosis FAVORITE MOVIES? American History X, Girl with the Dragon

Tattoo, Dude Where's My Car FAVORITE MUSICIAN OR BAND? The Weeknd, Grupo Miramar,

Bastille, The Fugees, Shadows on Stars FAVORITE FINE ARTIST? Alberto Giacometti, Giovanni Boldini FAVORITE GADGET? Sketchbook BOOKMARKED WEBSITES?

ffffound.com, juxtapoz.com, minimalsites.com TALENT YOU WISHED YOU POSSESSED? Playing the violin FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Ed Fella FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Mother, Ilovedust 70 G D U SA

FAVORITE MUSICIAN OR BAND? Guster FAVORITE FINE ARTIST? Picasso FAVORITE GADGET? Wacom tablet BOOKMARKED WEBSITES?

Tumblr, Packaging of the World, Kuler TALENT YOU WISHED YOU POSSESSED? Telepathy FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Chip Kidd FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Grey Group

TIM MARA

MATTIE DERRICO

THE COLLEGE OF SAINT ROSE

THE COLLEGE OF SAINT ROSE

Tim Mara grew up outside of New York City in Orange County NY

Mattie Derrico feels as though she is not from this planet and

with the best friends and family anyone could ask for. He was always

thus uses her “out of this world” mind to influence her life and

involved in sports, fine arts, music, the outdoors, and much more,

graphic design work. Last May she earned her BFA in Graphic

but it wasn’t until he discovered graphic design that he knew what

Design at The College of Saint Rose in Albany NY, where she

he wanted to do. Tim earned his BFA in Graphic Design at The

worked many sleepless nights, and was taught by a talented and

College of Saint Rose, May 2013, where he was taught by people

caring group of design professors. Today you can find her walking

he describes as “talented, passionate, and caring.” Currently, Tim

through Times Square on the way to work at a job she couldn’t have

is an Art Director at TracyLocke in Wilton CT, where he began his

more perfectly imagined – a designer for MTV Networks/LOGO. She

career and works with amazing people on great brands such as

believes that creativity is key and will never be able to look at any-

Sony PlayStation and Don Q Rum. Now residing in Norwalk, he

thing the same without judging its design (thanks to her teachers).

continues to work hard every day to take his career to the next

Mattie wouldn’t be where she is today without her mom and sister.

level and expand his knowledge of the industry.

FAVORITE COLOR? Sea Foam Green, Black, Silver FAVORITE COLOR? Red

FAVORITE TYPEFACE? Nimbus Sans

FAVORITE TYPEFACE? Gotham, Mrs. Eaves

FAVORITE APP? Twitter, Instagram

FAVORITE APP? Maps

FAVORITE TV SHOW? Shameless and The Office

FAVORITE TV SHOW? The Office, The Mentalist

FAVORITE BOOK? Crank by Ellen Hopkins

FAVORITE BOOK? The Art of the Leader

FAVORITE MOVIES?

FAVORITE MOVIES? Remember the Titans, The Book of Eli

Requiem for a Dream, Fight Club, The Royal Tenenbaums

FAVORITE MUSICIAN OR BAND? Led Zeppelin

FAVORITE MUSICIAN OR BAND? Deadmau5

FAVORITE FINE ARTIST? Dale Chihuly

FAVORITE FINE ARTIST? Camille Rose Garcia

FAVORITE GADGET? Magic Mouse

FAVORITE GADGET? iPhone 5s

BOOKMARKED WEBSITES? AdWeek, Mediabistro

BOOKMARKED WEBSITES?

TALENT YOU WISHED YOU POSSESSED?

Tumblr, Google, Soundcloud

Play the guitar

TALENT YOU WISHED YOU POSSESSED? Time Travel

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Michael Bierut

Stefan Sagmeister

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

DDB

Pentagram

G D U SA 71

2014 | STUDENTS TO WATCH

KURT WOERPEL

JOHN OLSON

PRATT INSTITUTE

PRATT INSTITUTE

Kurt Woerpel is the fourth Kurt Woerpel in a small lineage of lazy-

Born in Poughkeepsie NY, John Olson is currently a second year graduate student in the Communication Design program at Pratt Institute. His undergraduate degree is in Illustration from the Columbus College of Art and Design. After graduating in 2009, John worked in Columbus OH for three years as an interactive designer before moving back to New York and returning to school.

The decision to continue his education at Pratt was spurred by a desire to explore more conceptually challenging projects, and to create a more meaningful contribution to the creative community. John states: “My time at Pratt has been invaluable. I have been able to work with talented professors and design firms in New York, and even collaborated internationally with students from the St. Joost academy in The Netherlands. I am thankful for the last year and a half, energized for my last semester, and excited for the challenges that lay ahead as a working professional in New York City.”

namers. Middle School joke permutations on his name include: Purple Woerpel, Captain Kurt, Corporal Woerpel, & Shirt Purple (sounds better out loud) to name a few. His name backwards is VI Lepreow Tdraehrebe Truk, which sounds exotic. His favorite cultural Kurts are Kurt Vonnegut and Kurt Cobain, with the rest of the cultural Kurts being mostly okay but not really doing it for him. He is from Charlottesville VA but now lives in Brooklyn NY where he is finishing his studies at Pratt Institute. He enjoys making things very much.

FAVORITE COLOR? Mint Green or Fluorescent Pink FAVORITE TYPEFACE? Berthold’s Akzidenz Grotesk FAVORITE APP? This American Life FAVORITE TV SHOW? Currently Adventure Time FAVORITE BOOK? Kafka on the Shore was great – includes talking cats, raining fish, ghost romance, etc.

FAVORITE MOVIES? The Life Aquatic with Steve Zissou FAVORITE MUSICIAN OR BAND? Definitely the hardest

question… recently been listening to a lot of The Gorillaz FAVORITE FINE ARTIST? Not sure - I remember an artist (Darren Bader) at Moma PS1 who put two burritos on a windowsill in the corner of an empty gallery. “Chicken Burrito, Beef Burrito.”

They’re not supposed to be eaten but I asked a guard and apparently someone accidentally eats one every other week or so.

That really made it for me.

FAVORITE GADGET? Are shoes a gadget?

BOOKMARKED WEBSITES?

Reddit; it does most of the work for you TALENT YOU WISHED YOU POSSESSED? Foresightelekinesis FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

FAVORITE COLOR? Cyan FAVORITE TYPEFACE? DIN next FAVORITE APP? Instagram FAVORITE TV SHOWS?

Community, The Walking Dead, Bob's Burgers FAVORITE BOOKS?

Room by Emma Donoghue, The Bedwetter by Sarah Silverman FAVORITE MOVIES?

Fantastic Mr. Fox, Fargo, Wet Hot American Summer FAVORITE MUSICIAN OR BAND? Janelle Monae FAVORITE FINE ARTIST? Katharina Fritsch FAVORITE GADGET? My IPad BOOKMARKED WEBSITES? gooddesignmakesmehappy.com

Paul Sahre is pretty great. (Hello Paul!)

TALENT YOU WISHED YOU POSSESSED? I wish I could dance!

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

FAVORITE GRAPHIC DESIGNER? Ivan Cash

There are a lot of good ones... Karlssonwilker, M/M Paris, Hort, Nobrow…

72 G D U SA

FAVORITE DESIGN FIRM WORKING TODAY? Mother New York

KATIE CARROTHERS

MONICA ROESNER

UNIVERSITY OF CINCINNATI, COLLEGE OF DESIGN, ARCHITECTURE, ART AND PLANNING (DAAP)

Born and raised in Colorado, Monica Roesner has always been a

Katie says: “I was attracted to the field of design because I love to

for her high school newspaper, she decided to pursue art and design

learn about new topics and solve complex problems. My favorite part

at the Kansas City Art Institute starting in 2011. Currently a jun-

of design is the process because I think it tells the richest story.

ior in Graphic Design, Monica has interned at the Nelson-Atkins

KANSAS CITY ART INSTITUTE Midwest girl. After finding her passion for design by volunteering

I live my life in constant cycles of travel. I’ve co-oped in Cincinnati,

Museum of Art and currently works as a designer for Foot Traffic.

Boston, and Chicago. I have a passion for volunteering and have

Monica stays busy with school and work but in her spare time her

been involved in a student service organization throughout college.

favorite activities include reading comics, watching movies and

I’ve participated in alternative break trips to El Salvador, Peru,

cooking with friends. Monica looks forward to finishing up her

and Guatemala and will be heading to Nicaragua this Spring. I

education at KCAI and professionally pursing design, and is excited

also teach gymnastics to children. I’m a child at heart and I wish I

to go wherever her passions take her.

could be surrounded by kids at all times. I love all things active but my life revolves around two hobbies: running and yoga. I'm a sucker

FAVORITE COLOR? Whatever suits me at the time

for quotes, sunsets, and all things purple. I can’t get enough coffee

FAVORITE TYPEFACE? Scala Sans

mugs, watches, or friendship bracelets. I call my mom everyday and consider Target a second home. I laugh at almost everything

FAVORITE APP? Flipboard

and strive to wear at least three patterns at once. I live by one

FAVORITE TV SHOW? Firefly (I’m a geek at heart)

motto: when in doubt, cute it out.”

FAVORITE BOOK? Uglies, Airborn, Jane Erye

FAVORITE COLOR? Purple (all shades!)

FAVORITE MOVIES?

FAVORITE TYPEFACE? Trade Gothic

How to Train Your Dragon, Dead Poets Society, Riddick

FAVORITE APP? Clear, To Do

FAVORITE MUSICIAN OR BAND? Jónsi, Bon Iver, Daughter

FAVORITE TV SHOW? New Girl, The Mindy Project

FAVORITE FINE ARTIST? Kate MacDowell

FAVORITE BOOK? Into the Wild by Jon Krakauer

FAVORITE GADGET? External Hardrive

FAVORITE MOVIES? You’ve Got Mail, Love Actually, Up FAVORITE MUSICIAN OR BAND?

One Direction (no shame), Volcano Choir FAVORITE FINE ARTIST? Charlie Harper FAVORITE GADGET? Jawbone Up BOOKMARKED WEBSITES? Refinery29, Design Observer TALENT YOU WISHED YOU POSSESSED? Speak sign language

BOOKMARKED WEBSITES? Dropmark, Shapeways, Etsy TALENT YOU WISHED YOU POSSESSED?

Being able to memorize things quickly FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Jessica Hische FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Second Story in Portland OR

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Jessica Hische FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Firebelly

G D U SA 73

2014 | STUDENTS TO WATCH

PAULA GIRALDO

KRISTINE GARCIA

RAMON TEJADA

PHILADELPHIA UNIVERSITY

OTIS COLLEGE OF ART AND DESIGN

Kristine Garcia was born in the Philippines and migrated to

Ramon Tejada lives in Brooklyn NY and is currently a Senior

Columbia, MD when she was 7. In high school, her talent started

Designer at The New School. He also creates designs, collateral and

to blossom and receive recognition. Currently, she is a senior at

digital/social media consulting, as studio WORK-PROGRESS.net.

Philadelphia University pursuing a B.S. degree in Graphic Design

He is a graduate of Wheaton College, Bennington College (MFA),

Communication. Since the finger painting and hopscotch days,

and Otis College Of Art and Design in Los Angeles (MFA). He also

Kristine has enjoyed bringing her creativity to life. While growing up

makes work as part of US, a decentralized collective in LA, NYC,

she loved drawing, painting, even sculpting things out of clay.

and Austin, Texas. He was born in Dominican Republic and raised

Kristine’s passion drives her to be the best she can be. She’s always

in NYC, but has lived all over the USA and in Europe.

eager to learn more so she can become better. Aside from design, she enjoys taking part in community service. Making a difference

FAVORITE COLOR? Pantone 805 U - Fluorescent

and impacting the lives of others is something she holds dear. After

FAVORITE TYPEFACE? Akzidenz Grotesque

graduation from PhilaU, Kristine hopes to land a job working with

FAVORITE APP? Instagram to share work with friends FAVORITE TV SHOW?

people who share the same excitement for design as she does.

I could easily tell you which ones are not my favorite.

FAVORITE COLOR? I find beauty in every color…

FAVORITE TYPEFACE?

Trade Gothic, Neutraface, Mrs. Eaves, Clarendon

FAVORITE BOOK? The Great Gatsby FAVORITE MOVIES?

FAVORITE APP? Pinterest

This year? By far, Twelve Years a Slave. Harrowing, hard to watch, tough, essential and exquisite art.

FAVORITE TV SHOW?

FAVORITE MUSICIAN OR BAND? Madonna!

Too many! Criminal Minds, Dexter, Law & Order, NCIS, CSI

FAVORITE FINE ARTIST? Kara Walker, Dan Flavin, Barnett

FAVORITE BOOK? Gathering Blue by Lois Lowery

Newman (especially Vir Heroicus Sublimis), Pina Bausch

FAVORITE MOVIES?

FAVORITE GADGET? my iPhone

Hard Ball, Million Dollar Baby, Up, Despicable Me, Seven Pounds

BOOKMARKED WEBSITES? NYtimes.com, NYmag.com

FAVORITE MUSICIAN OR BAND? Constantly changes…

TALENT YOU WISHED YOU POSSESSED?

FAVORITE FINE ARTIST? Vincent van Gogh

Better Illustration skills

FAVORITE GADGET? My Macbook!

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

BOOKMARKED WEBSITES?

My contemporaries and the staff at The New School. Besides that, all the awesome people I have worked with in the last few years ... especially the artists and designers during grad school at Otis College of Art and Design.

good.is, thedieline.com, graphic-exchange.com, pinterest.com TALENT YOU WISHED YOU POSSESSED?

Mind reading, singing skills FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Paula Scher FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Pentagram, 160over90 74 G D U SA

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Here’s a few: Yasmin Khan, Karel Martens, Walker Art Center Studio, Handbuilt Studio, And/And, Willem Henri Lucas, Cornel Windlin, Mavis and van Deursen, Morag Meyerscough.

YULIA YUSHINA SESSIONS COLLEGE FOR PROFESSIONAL DESIGN Russian-born Yulia Yushina emigrated on her own from her homeland to the south of Spain at the age of 19. Yulia was drawn to graphic design by her natural affinity for aesthetics and beauty, and by the desire for a career that is more than a job. Currently in her second year of the Graphic Design Associate degree program at Sessions College, Yulia has discovered a love for typography and learned to strive for simplicity in design by digging through the depth of complexity. Upon graduation in Spring 2014, her wish is to run a small design studio and make a contribution to successful development of small and big enterprises.

FAVORITE COLOR? Turquoise FAVORITE TYPEFACE? Didot FAVORITE APP? 8tracks FAVORITE TV SHOW? Do not watch TV FAVORITE BOOK? Design by Nature, Maggie Macnab FAVORITE MOVIES?

Spring, Summer, Fall, Winter â&#x20AC;Ś and Spring (by Ki-duk Kim) FAVORITE MUSICIAN OR BAND?

Lamb (electronic music duo Lou Rhodes and Andy Barlow) FAVORITE FINE ARTIST? Claude Monet FAVORITE GADGET? My iPhone5C BOOKMARKED WEBSITES?

design-seeds.com, lovelypackage.com, lanciatrendvisions.com, myfonts.com TALENT YOU WISHED YOU POSSESSED?

Painting FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?

Louise Fili FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?

Non-Format

G D U SA 75

76 G D U SA

DESIGNER FRIENDLY COMPANIES + RESOURCES At the start of every year, we spotlight roughly 100 companies and organizations providing first-rate products and services to creative professionals, adding value and finding solutions, communicating and standing behind our community and, more often than not, taking environmental and social responsibility seriously.

Companies who understand the creative mind have always been rare but, in our half-century of publishing, it is hard to remember a time when they have been more scarce. Changing technologies and tightening economics are creating dislocations, established brands are disappearing faster than Washington’s credibility, and many companies who once embraced the magnificent — and, ironically, still robust — graphic design market have lost their focus. That makes the 2014 roster even more selective and deserving of recognition.

In the current listing, you will find treasures: paper mills and distributors, commercial and digital printers, stock agencies and type houses, hardware and software companies, recruiters and consultants, trade shows and industry associations, myriad goods and service providers.

These are smart and motivated organizations who “get it” — that your success is their success — and who have the commitment and resources to invest in the creative community.

123RF

International Paper

4over

iStock By Getty Images

48 Hour Print

Jam Paper

Admore (Ennis)

Kallima

Adobe

Kodak

Agfa

Masterfile

AIGA

Media Bakery

APDF

Microsoft

Apple

Modern Postcard

Aquent

Mohawk

Art Directors Club

Monotype

Artisan

Moo

Art Resource

MPress LLC

Berthold

My1Stop

Bigstock

National Geographic Creative

The Boss Group

Naked Binder

Blurb

Navitor

Bridgeman Art Library

Neenah

Canon

Offset

Cascades

P22 Type Foundry

Choose Print

PAF/Graphics of Americas

Clearwater

Pantone

Corbis

The Paper Mill Store

Corel

The Print Council

Corporate Image

Printrunner

CTI Paper USA

Quark

The Creative Group

Rainbow Alliance

Dell

Roland DGA

DMI

Sappi

Domtar

SEGD

Envelopes.com

SFI

Epson

Shutterstock

Erickson Stock

SPD

Fey Printing

STA

Fibermark

Stockfood

FSC

Stocksy

FunctionFox

Thinkstock by Getty Images

Included are company overviews, new developments of note, and contact information for buyers and specifiers. Not included are schools: we have broken educational institutions into a separate listing for their own spotlight in the March/April edition.

Getty Images

Two Sides

GLM

Type Directors Club

Graphic Arts Show Company

Unimac Graphics

Green-e

Unisource

Green Seal

Univenture

Why does all this matter? Because in an age of interdependence, collaboration and the blurring of design and production, you are only as good as your tools, your technologies, your services, your vendors, your knowledge and your information. That is true when the economic headwinds are for you and against you.

HLP Klearfold

Uprinting.com

Hoefler & Co.

Veer

How/F&W Media

Verso

– GORDON KAYE < THE NEW APPLE MAC PRO: A POWERFUL CREATIVE PROFESSIONAL WORKSTATION IN A SURPRISINGLY SMALL PACKAGE.

HP

Video Blocks

Image Source

Visual Connections

Imagers

Wacom

Ing Image

Xerox

Inmagine

xpedx

Insource

Yupo

G D U SA 77

2014 | DESIGNER FRIENDLY DIRECTORY

STOCK VISUALS [1] 123RF

1

2

BIGSTOCK

This royalty free digital media library offers a wide variety of

Bigstock has grown into one of the world’s largest digital market-

budget-friendly commercial and editorial images, video footage,

places for stock imagery, featuring both credit-based plans and

audio clips, logo designs and illustrations. From its humble begin-

pay-as-you go options. It now offers over 16 million royalty free

nings in 2005, 123RF is now home to over 22 million creative

photos and vectors and illustrations from talented photographers

works that include stock photos, vectors, video footage and audio

and artists worldwide, available for almost any purpose. Acquired

files. Committed to providing quality customer service, the firm

by Shutterstock in 2009, a site redesign gives Bigstock a modern

provides 24-hour customer service and support, 7 days a week.

and professional look, easy and logical navigation, and a greatly

123RF’s Corporate+ platform is designed to give you total control

improved interface. Today’s customers include graphic designers,

of licensing creative digital content, from performing simultaneous

web designers, publishers, educators and small business owners

searches, to coordinating content purchasing and sharing. The

for whom the attractive price points are important. The company

platform enables an administrator to manage its users, group them

recently announced an integration with Constant Contact® that

into functional teams, and assign them with download credits. The

provides small businesses with seamless access to millions of

company currently has over 200 employees on seven continents.

photographs and illustrations for their online marketing campaigns.

123RF.com

www.bigstockphoto.com

[2] ART RESOURCE

BRIDGEMAN ART LIBRARY

Art Resource is the world’s largest fine art stock photo archive,

Founded in 1972, Bridgeman is a world leader in the distribution

with more than a million fine art images available for licensing to

of fine art, cultural and historical media for reproduction. Founded

all media, hundreds of thousands of which are keyword search-

in 1972, the company works with museums, galleries, collections

able online. The range of offerings run the gamut from prehistoric

and artists to provide a central resource of rights managed fine art

times to the present. Art Resource carries the works of almost

and archive footage for reproduction to creative professionals. Every

every major museum in Europe, and functions as the official

subject, concept, style and medium is represented, from the

rights and permissions representative for many institutions in the

masterpieces of national museums to the hidden treasures of

U.S. and abroad. A full list is available on the site, but among the

private collections. Spanning centuries of visual communication,

museums for which Art Resource functions as the official rights

photographic reproductions of paintings, sculpture, textiles, maps

and permissions representatives are: The Metropolitan Museum

and anthropological artefacts can be found in the collection as

of Art, MoMA, Los Angeles County Museum of Art, The National

well as newer forms of media including early photography, news-

Portrait Gallery, the Smithsonian American Art Museum, the

reels and documentaries. In 2013, Bridgeman launched a new

Pierpont Morgan Library, the Jewish Museum of New York, the

e-commerce website; the new features and design provide an

Newark Museum, the Tate Gallery of London, National Gallery

improved search experience while streamlining the purchasing

London, Albright-Knox Art Gallery, New York Public Library, and

process. At presstime: founder Harriet Bridgeman has been

Wadsworth Atheneum Art Museum. www.artres.com

named Commander of the Order of the British Empire for services

Photograph: bpk, Berlin/Nationalgalerie, Staatliche Museen, Berlin, Germany/ Photo: Joerg P. anders/Art Resource, NY

78 G D U SA

to the arts. www.bridgemanart.com

3

CORBIS IMAGES

4

5

media professionals turn to discover, purchase and manage images

Corbis Images is a leading visual media provider for advertising,

and other digital content. Its award-winning photographers and

marketing and media professionals, providing a comprehensive

imagery help designers produce inspiring work which appears

selection of stock photography and illustrations. Corbis Images has

every day in the world’s most influential newspapers, magazines,

exceptional creative, documentary, archival, fine art, current events,

advertising campaigns, films, television programs, books and web

and breaking news, sports and entertainment imagery to help the

sites. www.gettyimages.com

creative and media community produce distinctive work for web sites, magazines, newspapers, books, television, and films. The company serves its global customer base through skilled sales and service teams and a fast, intuitive web site. There are offices in North America, Europe, Asia and Australia serving more than 50 countries. Related brands include Corbis Motion (creative and editorial motion clips from leading collections and studios); Veer (affordable creative stock photography, illustrations, and fonts); and Greenlight (rights clearances for music, film clips, celebrities, and iconic properties). www.corbisimages.com

[4] IMAGE SOURCE Image Source is an independent provider of high quality photography for professional image experts. Image Source sets quality standards and provides professional customers with a reliable and transparent service. Headquartered in London with offices in New York and Berlin, the company has one of the largest creative teams in the industry and supplies award winning photography worldwide through a network of more than 200 distributors, as well as on its own websites. The company acquired Cultura Creative last year, the boutique European agency founded by Anthony Harris.

[3] ERICKSON STOCK

Image Source has been awarded the Queen’s Award for Interna-

Erickson Stock is a treasure: it is a premier source for high-quality,

tional Enterprise. www.imagesource.com

emotional lifestyle stock photos and video footage. With a range of collections, the agency has more ways to tell your story — through stills or video. Erickson Stock Photography is the work of renowned assignment photographer Jim Erickson. For decades, Erickson and his teams have generated thousands of images and stock video clips in order to supply clients who demand superconsistent, assignment-quality, stock photography and video content. Among the popular categories: Healthcare, Business, People & Lifestyle, Travel & Leisure, Landscape & Nature, and Architecture. www.ericksonstock.com and www.jimerickson.com

[5] ISTOCK BY GETTY IMAGES iStock by Getty Images is the original stock community, empowering millions of creatives around the world to create beautiful communications since 2000. Today iStock has a huge roster of passionate designers, photographers, illustrators, motion artists and creatives of every persuasion dedicated to offering the best-crafted content for every project and every budget. With over half of its content available exclusively on iStock, accessing a steady flow of unique, quality imagery, video and music has never been easier. The latest initiative from iStock is dubbed ‘Free the Creative,’ and aims to do

GETTY IMAGES

just that by making it easier for designers and marketing profes-

In 1995, Mark Getty and Jonathan Klein founded Getty Images to

sionals to focus on their work with hassle-free access to over 15

bring the fragmented stock photography business into the digital

million files. By streamlining the process of delivering cutting-edge

age. And that’s exactly what they did, becoming the first company

imagery, video and music, creatives have more freedom to concen-

to license imagery online. Today, Getty Images is a leading creator

trate on their own personal passions. The ‘Free the Creative’ cam-

and distributor of still imagery, video and multimedia products,

paign communicates an understanding of the day-to-day obstacles

as well as a recognized provider of other forms of premium digital

and frustrations that creatives face as they strive to make standout

content, including music. Getty Images serves business customers

work. Headquartered in Calgary, Alberta, Canada, iStock is a wholly-

in more than 100 countries and is the first place creative and

owned subsidiary of Getty Images. www.iStock.com G D U SA 79

2014 | DESIGNER FRIENDLY DIRECTORY

STOCK VISUALS 1

ING IMAGE

2

seldorf and sales offices in London and Paris. The site highlights

Ingram Publishing is a leading provider of European content.

new additions, subscription offers, and a free image of the week.

Images are available by subscription, DVD/CD or singly online.

www.masterfile.com

Working with professional photographers throughout the world, Ingram has created a unique resource with hundreds of thousands

MEDIA BAKERY

of royalty free images. Additionally, it offers royalty free vector art,

Media Bakery is a privately held company headquartered in Santa

fonts, clip art, logos and vehicle outlines. Ingram’s Ingimage.com,

Barbara CA, with satellite offices on the East Coast. Since 2001,

the firm’s subscription service, reflects this heritage. Unlike so

their collection of images, footage, and audio files serve those

many ‘micro’ sites, Ingram’s photographers work to high production

who inspire ideas, illustrate concepts, and enhance design both in

values and each shoot is professionally curated. Consequently, the

print and motion. With millions of photos and creative products,

site is “the designer’s choice for stock photography at an afford-

the collection of premium rights managed and royalty free image

able price.” Ingram is based in central London and is opening a

and footage files is among the largest in the world. Customers

New York office early in 2014 to better serve it’s North American

have 24 hour online access to more than 170 suppliers. Media

clients. www.Ingimage.com

Bakery promises “red carpet treatment” with particular focus on

INMAGINE Founded in 2000, INMAGINE® is a leading supplier and distrib-

customer service. www.mediabakery.com

NATIONAL GEOGRAPHIC CREATIVE

utor of rights-managed and royalty-free stock worldwide. With

National Geographic Creative inspires big ideas and brings them

more than 10 million royalty free images from over 100 collections,

to life. The agency is a stand-alone resource within National Geo-

the company can lay claim to having the most complete list of

graphic that provides graphic designers and other professional

royalty free publishers in the market. The company also provides

content buyers with a full suite of products and services that

24-hour service throughout its offices in US, UK, Germany, United

span all media platforms. Assets are grouped into three areas:

Arab Emirates, Australia and Asia. A multi-language website sup-

Photography, Motion, and Talent. This includes the well-known

ports up to 8 languages complete with an array of online tools,

image archive, which is one of the most comprehensive and

precise search and instant downloads. www.inmagine.com

unique collections available to professional buyers around the

MASTERFILE

raphers, the archive contains more than 10 million transparencies,

Masterfile features millions of premium rights managed and royalty

black-and-white prints, glass plates, original art, and our extensive

free photos and illustrations by world class artists covering a wide

bank of photographs by contemporary photographers.

range of subjects. The company acquires, organizes, distributes

www.NatGeoCreative.com

world. Showcasing the work of hundreds of award-winning photog-

and licenses images for commercial use in media ranging from editorial publications to print advertising to websites. Images are acquired under exclusive contract from professional photographers and illustrators who are paid a royalty every time an image is licensed. The images are stored digitally, showcased, licensed and delivered instantly to business clients worldwide via the Internet 24/7. The business is global: Masterfile’s corporate headquarters are in Toronto, with European Headquarters in Düs80 G D U SA

[1] OFFSET Offset is a new, curated collection of engaging imagery from top artists and storytellers around the world. Conceived and developed by the people at Shutterstock, “Offset has reinvented the way authentic images are curated, viewed and licensed. With straightforward and clear pricing, we want you to focus on what’s truly

important: telling your story and being creative.” According to

The mission: “to revolutionize licensed photography not only with

officials, every image in the collection is hand selected, chosen

our co-op structure, but by making great images accessible for a

for its artistic distinction and narrative quality. Sourced from a broad

reasonable price while simultaneously raising the industry standard.

range of categories, Offset offers a mix of photography and illustra-

Headquarters are located in historic Market Square, in the heart

tion, and both commercial and editorial imagery from best-in-class

of downtown Victoria, BC, Canada. www.stocksy.com

artists who shoot for major advertising clients and renowned brands. www.offset.com

THINKSTOCK BY GETTY IMAGES Thinkstock is an important player in image subscriptions, providing

[2] SHUTTERSTOCK

one of the most complete offerings available in the marketplace.

Shutterstock is a leading global provider of high-quality licensed

The reason for its popularity is its straightforward three-part business

photographs, vectors, illustrations and videos to businesses,

model. First, Thinkstock offers millions of select and premium

marketing agencies and media organizations around the world.

royalty-free images, vectors and illustrations from leading content

Working with its growing community of over 40,000 contributors,

providers Getty Images and iStock. Second, designers can down-

Shutterstock adds tens of thousands of images each week, and

load up to 25 images a day with an affordable subscription, and

currently has more than 30 million images available. Headquartered

once you’ve used an image, it can be used over and over again

in New York City, with offices in Berlin, Chicago, London, and San

in future projects. Third, the process is streamlined, with simple

Francisco, Shutterstock has customers in more than 150 countries.

subscription and image pack options, robust search and 24/7 image

The company also owns Bigstock, a value-oriented stock media

access. A new initiative is the Thinkstock mobile app with which

agency; Offset, a high-end image collection; and Skillfeed, an

designers can discover over 10 million high-quality images in

online marketplace for learning. Several subscription options are

visual detail from Getty Images and iStock. www.thinkstock.com

available for frequent users — GDUSA’s creative department is a happy subscriber — as well as an on-demand option and one

VEER

for special uses. www.shutterstock.com

Veer makes it easier to be creative with an affordable selection of creative stock photography, stock illustrations, fonts and creative

STOCKFOOD

merchandise. The site provides an uncomplicated shopping expe-

StockFood is the leading food photography specialist among image

rience that lets customers stay focused on their creative work. Its

agencies, offering creative professionals in media, marketing,

creative elements help people add style to business, marketing

advertising and publishing the largest food image database on

and personal design projects from websites and blog posts to

the internet. This includes a broad range of rights managed and

business presentations and ad campaigns. Veer hosts the Veer Ideas

royalty-free images, videos and features from over 1,000 photog-

community where creatives can set up personal profiles, read the

raphers and film producers. Expert recipe texts, created by an

latest design news on the Skinny blog and post on the community

inhouse team, are available for all images, videos and features.

blog, the Fat. A Corbis brand, Veer offers a range of creative el-

StockFood was established in Germany in 1979 and is now repre-

ements including creative stock photography and illustration and

sented in nearly 80 countries, on all continents, by a worldwide

fonts. This includes more than 2 million photographs and illus-

network of partner agencies. The head office is based in Munich,

trations covering all subject categories including people, family,

with further offices in Kennebunk ME and London, employing

lifestyles, business, concepts, technology, nature, travel, back-

approximately 60 staff in total. living4media, a subsidiary of

grounds, and more. www.veer.com

StockFood, is the premium site for home and living images. www.stockfood.com

VIDEO BLOCKS Video Blocks is a subscription-based website that provides

STOCKSY

members with unlimited downloads of royalty free stock video,

Stocksy describes itself as “an artist owned cooperative that is

motion backgrounds, production music, sound effects, special

founded upon the principles of equality, respect and the fair distri-

effects, After Effects templates and more. The online media archive

bution of profits. We built this co-op to pay out all its profits each

just exceeded 100,000 hand-selected clips spread across a wide

year in dividends. Created by veterans of iStockphoto and its

variety of content types. Since its launch in 2010, Video Blocks

founder Bruce Livingstone, we provide sustainable careers through

has aggressively expanded its content library and grown its cus-

profit sharing and co-ownership with our artists. We also pay the

tomer base. Over eight million clips have been downloaded by

highest royalty rates in the industry.” The Stocksy folks are bound

VideoBlocks.com subscribers, and the company expects to continue

by a genuine respect for the craft and for their artists/co-owners.

rapidly expanding its content library into the indefinite future.

They have set high quality and curatorial standards for Stocksy

Video Blocks was honored as part of Inc 500’s Fastest Growing

to ensure that the images creative professionals find on the site

Companies in 2012, ranking as the #4 Fastest Growing Media

are authentic, intelligent, beautiful, realistic and inherently useful.

Company in the country. www.videoblocks.com

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4 3

PAPERS + SUBSTRATES

Environmentally Progressive vendor. www.cascades.com

CASCADES

[1] CLEARWATER

Cascades Fine Papers Group is a Canadian-based leader in eco-

Clearwater Paper is recognized worldwide for its quality paperboard,

to the family: Cascades Enviro Jet, a recycled paper for the color inkjet market, for which Cascades recently received a Gold Award at the Canadian Printing Awards for Most Environmentally Progressive Printing Technology. The company also won a Gold for Most

logical and security fine papers manufacturing, with a century-long

consumer tissue, and wood products, enabling customers to com-

reputation for craftsmanship and sustainability. A company where

pete in the highest ends of their markets. Of particular note to

initiative and respect for the environment are part of its everyday

print and packaging professionals: Clearwater is North America's

operations, they work constantly to improve products and processes

largest nonintegrated producer of bleached paperboard. Their

and reduce their environmental footprint. Uncoated fine papers

Ancora速 and Candesce速 lines of premium SBS paperboard both

made by Cascades contain significant quantities of postconsumer

have ultrasmooth surfaces for printing clear images and sharp text.

fiber and are certified by credible environmental organizations.

Both stand up to demanding and advanced print jobs, making

The product line includes a large family of Rolland Enviro100 grades

varnishing treatments, foil stamping, and embossing simple. In

for commercial printing and reprographic purposes, including

addition, Ancora and Candesce are available with either FSC or

Rolland Enviro100 Print, Satin, Digital, Copy, Book, and Cascades

SFI certification in a full caliper range, and the company adheres

EnviroCraft. (The September/October 2013 edition of GDUSA

to rigorous standards on greenhouse gas emissions and energy use.

was printed on Enviro100 Satin 60 lb.) The latest introduction

www.clearwaterpaper.com

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[2] CTI PAPER USA

covering solutions, luxury packaging, technical/industrial, durable

CTI Paper USA offers an eclectic ensemble of specialty papers and

print media and graphic design markets. FiberMark is FSC certi-

envelopes “designed to inspire creative genius.” Elegant, sophis-

fied. The company’s premium and innovative covering products,

ticated, fresh and fun - The Fine Paper Collection® includes first-

print media and specialty boards made from sustainable materials

rate translucent paper, cast coated paper and metallic printing

are enhanced with a variety of colors, finishes, and embossing

paper. CTI continually strives to develop, manufacture and source

techniques that create visual depth and invite touch. FiberMark’s

innovative papers and envelopes, which are perfect for making

“Naturally Creative” tag line refers, as well, to sustainable practices

distinct impressions when used for annual reports, birth announce-

such as source reduction, green operations, and custom design

ments, brochures, business cards, covers, greeting cards and

solutions. www.fibermark.com

wedding invitations, among other things. The newest addition: the Kromekote Collection. It’s a famed cast-coated paper — known for decades for its brilliant, mirror-like gloss surface and smoothness.

Exceptional printability and performance ensure realistic, highly detailed images and vibrant, saturated colors, while a resilient surface allows for clean crack-resistant folding and scoring. The Kromekote Collection includes papers for offset, dry toner/laser and HP Indigo printing applications. www.thepapermill.com

[3] DOMTAR Domtar is the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and the second largest in the world based on production capacity. The company designs, manufactures, markets and distributes a wide range of business, commercial printing and publishing grades. Their brands are wellknown to graphic designers and printers, and include Cougar®, Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® and Domtar EarthChoice® Office Paper, part of a growing family of

INTERNATIONAL PAPER International Paper is a global leader in the paper and packaging industry and supplies a wide range of products that people rely on every day. The company produces uncoated papers and industrial and consumer packaging. Key brands for graphic artists include Accent Opaque, Carolina Coated Cover, Hammermill, Springhill and Williamsburg. A new offering of note for creative professionals is Accent Opaque Digital. It’s available in a wide variety of cut sizes — even nonstandard sizes — and optimized for great color and great performance on digital and offset equipment including high-speed printers, copiers, and digital presses. IP partners with customers and environmental, academic, civic and governmental organizations, as well as landowners and harvesting professionals, to encourage responsible forest stewardship, improve the health and productivity of forestlands, and increase recovery of recyclable products. www.internationalpaper.com

environmentally and socially responsible papers. The company sponsors the award-winning “Paper Because” campaign to promote the power of print and paper, and makes available the “Domtar

[4] KALLIMA PAPER Kallima® FSC Certified Coated Cover paperboard products is

Paper Trail” resource and environmental impact calculator. Under-

proudly manufactured by Tembec. The Kallima Paper family, with

scoring its commitment to sustainability, Domtar is partnering

its outstanding blue-white shade, is very popular among com-

with PrintEco, whose free personal use software optimizes paper

mercial print, graphic design and end-user customers because it

use for today’s most popular applications. Seamlessly integrated

delivers rich, vibrant colors and superior print gloss performance.

with Microsoft Office, Internet Explorer, Firefox, & Chrome, Print-

(The cover of this special edition of GDUSA is printed on Kallima

Eco allows users to practice responsible paper usage, while also

Coated Cover C2S). In addition to being a leading advocate of

saving time and money. www.domtar.com and www.paperbecause.com

sustainability, the company has the know-how to back it up: Kallima Paper has a low-density, high-bulk construction resulting in less trees used and significant cost savings to the customer. The com-

FIBERMARK

pany is excellent at teaching and entertaining specifiers and buyers;

FiberMark is a world-class, fully integrated manufacturer and

its lively and fun blog, Kallima Storyboard, shares stories about

marketer, crafting fiber-based specialty materials in the U.S. and

papermaking, printing and design, environmental responsibility and

Europe. The company creates innovative solutions for leading

more. And its Cost Savings Calculator is a great tool that translates

brands, offering distinctive covering materials that express the

Kallima’s basis weight advantage into real dollar and cents savings.

brands, inspire designs and create lasting impressions. With an

www.kallimapaper.com

extensive range of visual and tactile options and performance characteristics, FiberMark materials provide an array of graphic design possibilities for applications in the performance boards,

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2014 | DESIGNER FRIENDLY DIRECTORY

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PAPERS + SUBSTRATES

relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad app. Recent initiatives include: membership in the HP Indigo Preferred Media Partner Program, reflecting Neenah’s commitment to supporting the needs of the HP Indigo printer community for premium substrates; and exclusive sponsorship of

[1] MOHAWK

GDUSA’s American Package Design Awards, reflecting the com-

Mohawk is North America’s largest privately-owned manufacturer

pany’s innovative and extensive line of package and label papers.

of fine papers and envelopes. Signature brands include Mohawk

www.neenahpaper.com

Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk’s

SAPPI

business model now extends beyond paper manufacturing into new

Sappi Fine Paper North America is a preeminent North American

areas of growth, including digital substrates and web-based soft-

producer of coated fine and release papers, as well as dissolving

ware platforms, which connect designers and printers to new

wood pulp and market kraft pulp headquartered in Boston. Its

markets. As a leader in environmentally and socially responsible

coated fine papers, with highly recognized brand names such as

business practices, Mohawk was the first U.S. manufacturer of

McCoy, Opus, Somerset and Flo, are used in premium magazines,

commercial printing papers to match 100% of its electricity with

catalogs, books, and high-end print advertising and collateral

wind power renewable energy credits and the first U.S. premium

materials. The company is also a leading international supplier of

paper mill to shift toward carbon neutral production. Mohawk’s

release papers for the automotive, fashion and engineered films

portfolio of recycled papers is certified by Green Seal and the

industries, including the Ultracast brand. Sappi Fine Paper North

Forest Stewardship Council (FSC). Mohawk is a fourth-generation,

America is a division of Sappi Limited, a global company head-

family-owned and operated business based in Cohoes NY. A new

quartered in Johannesburg, South Africa. www.sappi.com/na

initiative of note: the Mohawk Maker Quarterly is a publication that supports and embraces the maker community with content

UNISOURCE

focusing on stories of small manufacturers, artisans, printers, de-

Unisource Worldwide, a leading distributor of paper, packaging and

signers and artists who are making their way in the midst of the

facility supplies in North America, has many ongoing programs

digital revolution. www.mohawkconnects.com

aimed at supporting the graphic arts community and promoting print as an effective means of communication. Capabilities include:

[2] NEENAH

engineered packaging design; eBusiness technologies; logistical

For more than 100 years, Neenah has been an innovative leader

expertise; paper procurement services; optimized facilities man-

in the creation and manufacturing of premium, specialty and

agement; and sustainability best practices. Unisourcer remain

sustainable papers used for premium writing, text, cover and spe-

one of the largest independent distributors and marketers of

cialty needs. The Neenah signature portfolio includes market

more than 150,000 national and private-label products. At

leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL

presstime: the company announced that it will merge with IP’s

SUNDANCE Papers. The company also produces envelopes in

xpedx during 2014. www.unisourceworldwide.com

®

thousands of unique styles. Neenah is committed to developing

84 G D U SA

[3] YUPO More than forty years ago, Yupo Corporation embarked on a journey to create a variety of grades of synthetic paper that would stand out among competitors. Through extensive research and development, Yupo has become a global leader in the production of 3

100% recyclable, tear- and chemical-resistant synthetic papers and in satisfying the growing demand for its applications in the print, design and packaging worlds. Currently the largest manufacturer of synthetic papers in the Western Hemisphere, YUPO Synthetic Paper is manufactured in a 160,000 square foot, stateof-the-art facility located in Chesapeake VA. Available grades include YUPO Original, YUPO Accel, YUPO Blue, and YUPO Translucent. Of special note to designers is the Wally Awards, a

VERSO Based in Memphis TN, Verso Paper Corporation is a leading North American producer of coated papers, including coated groundwood and coated freesheet, and specialty products. Verso’s paper products are used primarily in media and marketing applications, including magazines, catalogs and commercial printing applications such as high-end advertising brochures, annual reports and direct mail advertising. Company officials state: “At Verso our focus is simple: Do what is right, maintain a balance between environmental, financial and social responsibilities and ensure

unique design competition for work printed on YUPO products.

Winners of the 2013/10th Anniversary Wally Awards are: Best Design Entry – Immedia Corporate Brochure, Jessica Roberts, Immedia, Minneapolis MN; Best Package Entry – Children’s Health Investment Program Toolkit by C.H.I.P. at Chesapeake Regional Medical Center, Chesapeake VA; and Best Artist Entry – Dia de Los Muertos Portrait by Rachael Rossman, Salem OR. The 2014 Wally Awards are now underway; winners, once again, will be displayed at the upcoming HOW Design Live. www.yupousa.com

that we continually improve our ability to creatively solve customer problems with products and services that exceed expectations.”

The Influence® grade is a recognized leader in its category, and represents an excellent option for all types of upscale end uses.

Its heavy basis weights deliver the printability and appearance expected of a higher grade paper while the lighter weights are ideal for postage sensitive applications. Verso Paper was the exclusive sponsor of GDUSA’s 50th Annual Print Design reader survey on the state of print and paper in June 2013.

RETAIL + ONLINE PAPER STORES ENVELOPES.COM Headquartered in Amityville NY, with distribution facilities strate-

www.versopaper.com

gically located throughout the U.S., Envelopes.com products range

XPEDX

hard to find, specialty envelope products. Most are available both

from standard sizes and styles of mailing envelopes to unique,

xpedx is the world’s largest distributor of printing papers, graphic

plain or printed. A second generation family-owned and operated

supplies and equipment by revenue and volume. Customers include

business founded in 1971, the company’s mission is to provide

commercial printers and publishers, manufacturers, retailers,

every customer with high-quality products, the best envelope

facility managers, U.S. government agencies and companies across

value, and the most comprehensive service. Envelopes.com has

many industry segments. Creative professionals are an important

several earth-friendly initiatives including 30%-100% recycled

market segment for xpedx, and the company strives, through its

products, soy inks, carbon neutral shipping, and more. And the

merchant division and retail stores, to provide designers with the

company’s Trade Pro program provides graphic arts professionals

tools and expertise they need to grow professionally and to make

with savings and additional benefits. www.envelopes.com

their workday easier. Sustainability and stewardship are high priorities: the company has set ambitious Sustainability Targets including substantial increases in recycling and of the use of Chain of Custody certified papers. An important xpedx offering for designers and printers is the Endurance Printing Paper line, which includes printing papers, digital printing papers, paperboard, and recycled content papers. At presstime: the company announced that it will merge with Unisource during 2014. www.xpedx.com

JAM PAPER A proudly family-owned and operated company for over 55 years, JAM Paper & Envelope has retail stores and offices in New York and New Jersey — including two locations in Manhattan and one in Northvale NJ. (“JAM” stands for Janet, Andrew and Michael Jacobs, a tight-knit family who heads the company’s operations day-in and day-out.) Its robust website carries a wide range of envelopes, plastics, paper, folders, bags, portfolios and boxes to G D USA 85

2014 | DESIGNER FRIENDLY DIRECTORY help businesses and individuals look professional, creative and smart. With plants and warehouses on both coasts, as well as overseas, the company ships the same business day, has no minimum orders, provides volume discounts, and can customize portfolios to the exact specifications you need. www.jampaper.com

THE PAPER MILL STORE This online store began in 2004 with the idea of offering graphics professionals great papers and prices that are easy to get when needed. The corporate office campus is in Sun Prairie WI, with a state-of-the-art converting and distribution center in the heart of the “Paper Valley” in Wisconsin. Because they stock all papers in climate controlled safety, and their own people pick and pack orders for same-day or next day delivery, paper and envelopes will arrive on time and in perfect condition. The company uses 100% wind power through the purchase of renewable energy credits, offsets carbon produced by shipments, and FSC and SFI

1

chain of custody certification.

www.thepapermillstore.com

TYPE [1] BERTHOLD TYPES Berthold is an important designer source for high-quality, classic typefaces. Founded in 1858 in Berlin, the H. Berthold foundry was renowned for crafting high-quality typefaces and was one of the largest and most successful type foundries in the world. Berthold Types continues this tradition by offering design professionals the quality typefaces comprising the Berthold Exklusiv Collection.

Berthold exclusively offers the Akzidenz-Grotesk typeface: the

2

original sans and most influential grotesque, and a typeface which several of our Designers and Students to Watch named as their favorite font. Berthold also exclusively offers other classic typefaces such as AG Book, Barmeno, Block, City, Delta, Formata, Imago, and many other new and long-time favorites. Berthold font software is available in the Open Type format with many font families available with extended language support. The firm offers a variety of licensing options from basic end user licenses for individuals and small companies to flexible corporate extended licenses for use with the latest technologies. With regard to using Berthold fonts on the web, the firm has partnered with Typekit to make it easy for companies to use Berthold fonts on the web.

With an Enterprise Web license from Berthold and a subscription to Typekit Enterprise, designers can use Berthold fonts to style content via a 100% standards-based approach that works in all modern web browsers, including tablets and mobile devices. www.bertholdtypes.com

86 G D U SA

[2] HOEFLER & CO. For 25 years, Hoefler & Co. has helped the world’s foremost publications, corporations, and institutions develop their unique voices through typography. The body of work includes some of the world's most famous designs — Gotham, Archer, Whitney, Knockout, and Sentinel — typefaces marked by both high performance, and high style. Now the entire Hoefler & Co. library is available for use across all channels, from print to web to mobile. www.typography.com

MONOTYPE IMAGING Monotype is a leading global provider of typefaces, technology and expertise that enable the best user experience and ensure brand integrity. Based in Woburn MA, Monotype provides customers worldwide with typeface solutions for a broad range of creative applications and consumer devices. The company’s libraries and ecommerce sites are home to widely used typefaces — including the Helvetica®, Frutiger® and Univers® families — as well as the next generation of type designs. And its Fonts.com store offers tens of thousands of font products for preview, purchase and download.The company recently teamed with Google to offer a free public version of Monotypes Typecast™ application via Google Fonts, with the goal of helping users to create better quality web typography. The Typecast design tool, which also has a premium version, makes it easy to try out and experiment with font pairings from the Google Fonts directory. www.monotype.com

P22 TYPE FOUNDRY P22 type foundry creates computer typefaces inspired by Art & History and is renowned for its work with museums and foundations to ensure the development of accurate historical typefaces that are fully relevant for today's computer user. P22 is comprised of 4 distinct collections, each with a unique typographical focus. In addition, P22 offers custom font design and licensing solutions. www.p22.com

VEER Affordable images and fonts for creatives is Veer’s reason-to-be.

The company’s creative elements “help people add style to business, marketing, and personal design projects — from websites and blog posts to business presentations and ad campaigns.” There are currently over 12,000 fonts to chose from, and dozens of featured releases on displayed prominently on the site at any one time. The font library includes thousands of font families and individual fonts from more than 75 foundries. Fonts include display faces, text families, scripts as well as picture and symbol fonts. Collections include: Umbrella™, stylish and contemporary display faces handpicked from around the world; Jukebox™, inspired by sign painting and vintage Americana; Cabinet™, distinctive text families for large projects and logos that features recognized international foundries as TypeTogether; and Red Rooster™, which offers new designs and interpretations of historic fonts. New fonts are added regularly. www.veer.com

COLOR EXPERTISE PANTONE Like GDUSA, Pantone® has just completed a celebration of its 50th anniversary. The company has used its five decades well, becoming, hands down, the global authority on color and color standards for the design industries. (See the website for a lovely infographic entitled “50 Years of Color.”) Over the years, Pantone has expanded its color matching system from the graphic arts to other color-critical industries such as digital technology, fashion, home, plastics, architecture and contract interiors, and paint.

Today, the brand is known as the standard language for accurate color communication for everyone from designers to manufacturers to retailers and customers. And the Pantone Color Institute, a color research and information center that shares its color expertise with professionals in a variety of industries, is a major resource for GDUSA stories and features on color trends. Pantone’s 2014 color of the year: PANTONE® 18-3224 Radiant Orchid, described as “a captivating, magical, enigmatic purple” which, says Leatrice Eiseman of the Pantone Color Institute®, “Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination.

An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.” www.pantone.com

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2014 | DESIGNER FRIENDLY DIRECTORY

ECO-CERIFICATION FOREST STEWARDSHIP COUNCIL FSC was created to change the dialog about, and the practice of, sustainable forestry worldwide. The group sets forth principles, criteria, and standards that span economic, social, and environmental concerns. Its standards represent a strong system for guiding forest management toward sustainable outcomes. Like the forestry profession itself, the FSC system includes stakeholders with a diverse array of perspectives on what represents a well-managed and sustainable forest. As a multi-stakeholder organization, FSC applies the directive of its membership to develop forest management and chain of custody standards, deliver trademark assurance and provide accreditation services to a global network of committed businesses, organizations and communities. Membership consists of three equally weighted chambers — environmental, economic, and social — to ensure balance and integrity. FSC US is based in Minneapolis MN and operates as a National Office of FSC International in Germany. www.fsc.org

GREEN-E Green-e® is an independent certification and verification program for renewable energy and greenhouse gas emission reductions in the retail market. The Center for Resource Solutions, the national nonprofit that administers Green-e, works to increase the amount of renewable energy used worldwide. Organizations that buy Green-e Certified renewable energy (or generate their own electricity) can apply for Green-e logo use through Green-e Marketplace. Green-e Marketplace provides a simple, nationally recognized logo they can use to communicate their commitment to renewable energy to their customers and shareholders. www.green-e.org

GREEN SEAL The original “Green Seal of Approval” was founded in 1989 to help safeguard the health of people and the planet. As an independent, science-based standards developer and certification body, Green Seal identifies products and services that are environmentally responsible, and provides public education for creating a more sustainable world. The organization has just introduced a new blog which, according to Linda Chipperfield, Green Seal VP of Marketing & Communications, is specifically designed “to share lessons learned and helpful habits developed over Green Seal’s more than 20 years of ecolabeling and environmental work.” www.greenseal.org

SUSTAINABLE FORESTRY INITIATIVE SFI Inc. is an independent, nonprofit organization that is solely responsible for maintaining, overseeing and improving the internationally recognized Sustainable Forestry Initiative® (SFI®) program. Across Canada and the U.S., more than 240 million acres are certified to the SFI forest management standard. In addition, the SFI program’s unique fiber sourcing requirements promote responsible forest management on all suppliers’ lands.

SFI chain-of-custody (COC) certification tracks the percentage of fiber from certified forests, certified sourcing and post-consumer recycled content. SFI on-product labels identify both certified sourcing and COC claims to help consumers make responsible purchasing decisions. SFI Inc. is governed by a three-chamber board of directors representing environmental, social and economic sectors equally. The organization was recognized recently for the greatest increase — roughly 25% — in forest certification of the Programme for the Endorsement of Forest Certification (PEFC) national members at the PEFC General Assembly. Kathy Abusow, SFI President, observes that new SFI certified organizations are quite diverse, and include university experimental forests, state lands, provincial lands, forestry community co-ops including small logging operators, First Nations to large corporations. www.sfiprogram.org

THE RAINFOREST ALLIANCE The Rainforest Alliance has more than two decades of experience developing environmental and social standards for the sustainable management of natural resources while helping companies and organizations of all sizes adopt sustainable practices. Central to the sustainable forestry efforts is independent third-party certification, which assures consumers that the wood products they purchase come from well-managed forests. With the launch of SmartWood in 1989, the Rainforest Alliance developed the world's first global forestry certification program and the first to rely on market forces to conserve forests. It is a founder of the FSC. In addition to FSC certification, the Alliance offers timber legality verification services and skills training through our Training, Extension, Enterprises and Sourcing (TREES) program. www.rainforest-alliance.org

88 G D U SA

FREE INFORMATION FROM GDUSA ADVERTISERS To request product information from advertisers featured in this issue visit:

www.gdusa.com/freestuff.php

You can also contact the advertisers directly as provided below or fax this page back to 212.696.4564

COMPANY NAME

! 1 123RF

PAGE

17,19,41,43

www.123rf.com

! 2 4over

89 63 51 51 97 5 53 99 14 21 29 1 35 31

www.typography.com

91 G D U SA

! 25 Pantone

13

! 26 Roland

95

! 27 SCAD

7

! 28 Shutterstock

BC

! 29 Stocksy

IFC

! 30 Two Sides

17,19

! 31 UniKeep

43

! 32 xpedx

105

www.xpedx.com

3

www.ericksonstock.com

! 17 Hoefler & Co.

55

www.unikeep.com

www.envelopes.com

! 16 Erickson Stock

! 24 Mohawk

www.youlovepaper.info/us

www.domtar.com

! 15 Envelopes.com

33

www.stocksy.com

www.thepapermill.com

! 14 Domtar

! 23 Masterfile

www.shutterstock.com

www.corp-image.com

! 13 CTI PAPER USA

IBC

scad.edu/graphic-design

pandp@clearwaterpaper.com

! 12 Corporate Image

! 22 Kallima Paper

www.rolanddga.com/bn

www.chooseprint.org

! 11 Clearwater Paper

95

www.pantone.com

paper.cascades.com

! 10 Choose Print

! 21 Jam Paper

www.mohawkconnects.com

www.onbranding.com

! 9 Cascades

45

www.masterfile.com

www.bertholdtypes.com

! 8 Brand Fever

! 20 International Paper

www.kallima.com

www.artisantalent.com

! 7 Berthold

23

www.jampaper.com

www.artres.com

! 6 Artisan

! 19 Imagers

www.internationalpaper.com

www.admorefolders.com

! 5 Art Resource

39

www.imagers.com

www.academyart.edu

! 4 Admore

! 18 How Design Live Conference 2014

PAGE

www.howdesignlive.com

www.4over.com

! 3 Academy of Art University

COMPANY NAME

! 33 Yupo www.yupo.com

11

25

2014 | DESIGNER FRIENDLY DIRECTORY

HARDWARE + SOFTWARE ADOBE Adobe is changing the world through digital technology and expe-

1

riences. The company has redefined business, entertainment and personal communications by setting new standards for producing and delivering engaging content. Its portfolio contains many of the most respected and recognizable software brands such as Photoshop, Illustrator, InDesign, Dreamweaver and Acrobat. An initiative of particular interest to graphic designers: the Adobe Creative Cloud, a membership-based service that lets creatives download and install all of Adobe’s desktop applications — as well as others such as Adobe Muse for website creation — and also get online service for file storage, sharing, collaboration and publishing. www.adobe.com

AGFA GRAPHICS Agfa Graphics has long been a world leader in prepress solutions for the printing and publishing industries, and an advocate for

CANON USA Canon U.S.A. is a leading provider of consumer, business-tobusiness, and industrial digital imaging solutions. With approximately $40 billion in global revenue, its parent company, Canon Inc., ranks third overall in U.S. patents registered in 2012 and is one of Fortune Magazine’s World’s Most Admired Companies in 2013. Of particular note to graphic designers are Canon’s imagePROGRAF and PIXMA PRO printers, which are designed for professionals in the graphic, fine art and photography markets who require rich and dynamic color reproduction combined with ease of use. www.usa.canon.com

COREL

graphic designers and print buyers. Offerings include digital printing

Canadian-based Corel provides some of the industry’s best-known

solutions for sign and display and industrial printing, and constantly

graphics, productivity and digital media products. Boasting a

expanded offerings in the growing digital inkjet market with wide-

comprehensive portfolio, Corel has built a reputation for delivering

format printing solutions for posters, banners, signage and displays,

software that is easy to learn and use, helping people achieve new

textiles and decoration. Agfa Graphics was an early proponent of

levels of creativity and productivity. The industry has responded

green printing technologies, creating the GreenWorks program to

with hundreds of awards for innovation, design and value. Product

recognize and honor printers who integrate, support and promote

lines include CorelDRAW Graphics Suite, Corel Painter, Corel

environmentally sound practices within their facilities. To date, Agfa

PaintShop Pro, Corel VideoStudio, Corel WordPerfect Office.

has recognized hundreds printers for their green printing efforts;

www.corel.com

you can learn more about the program on the GDUSA website. www.gdusa.com/agfa and www.agfagraphics.com

DELL

APPLE

and information technology infrastructure. Its climb to market

Apple ignited the personal computer revolution in the 1970s and

leadership is legendary. Dell is making a concerted effort to serve

reinvented the personal computer in the 1980s with the Macintosh.

the creative professional community and related small businesses

For nearly 30 years, Dell has been a major provider of computers

In the 21st century, Apple designs Macs, along with OS X, iLife,

with targeted products, such as the Dell Precision workstations,

iWork and professional software; leads the digital music revolution

which often come with special offers on Adobe software. As the

with its iPods and iTunes online store; has reinvented the mobile

computer and desktop market changes, Dell has gotten serious

phone with its iPhone and App Store; and is defining the future

about ramping its solutions skills and capabilities with investments

of mobile media and computing devices with iPad. Despite the

in key intellectual property and talent. www.dell.com

symbiotic history between graphic design and Apple’s origins, Apple’s focus has increasingly moved to the consumer market and to mobile devices, making it one of the most valuable companies in the world. Just before New Years, the company introduced the new Apple Mac Pro, a powerful albeit expensive creative professional workstation in a surprisingly small package. GDUSA, by the way, is available as a free iPad App in the Apple store. www.apple.com

[1] EPSON AMERICA Epson America is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global technology company at the forefront of technological revolutions in imaging, robotics, precision machinery and electronics. Epson offers an extensive array of image capture and image output products for the consumer, photographic, business and graphic arts markets. It is the company's vision to drive Digital Image Innovation by providing cutting-edge imaging solutions, focused on the fields of imaging on paper, imaging on screen, and imaging on glass. Supporting this vision will be continued innova-

92 G D U SA

QUARK Founded in Denver in 1981, Quark’s vision was to create software that would lay the foundation for modern publishing. For more than 30 years, Quark has striven to deliver on that promise, with intermittent success that has both riveted and confused the creative community. QuarkXPress 10, the latest version of the flagship product, has been redesigned to deliver “stunning graphics, virtuoso productivity features and a design canvas to accentuate your creativity.” www.quark.com 2

[2] ROLAND DGA

tion in core devices that provide value-added solutions for linking

Roland DGA Corporation is the U.S.-based marketing, distribution

imaging products. To see some of the products for graphic de-

and sales arm of Roland DG Corporation of Japan, a worldwide

signers — Epson Stylus Pro Designer Editions of all sizes for

leader in the sign, graphic arts, fine art, vehicle graphics, UV,

prototyping, proofing and comping — click on the Epson ban-

photography, engraving and 3D modeling industries. Founded in

ner on GDUSA’s homepage. www.epson.com

HP Stanford University classmates Bill Hewlett and Dave Packard founded HP in 1939. The company's first product, built in a Palo Alto garage, was an audio oscillator for sound engineers. One of HP's first customers was Walt Disney Studios, which purchased eight oscillators for the movie Fantasia. Today, HP creates new possibilities for technology. An area generating momentum is the HP Indigo Digital Press portfolio, which is experiencing significant hardware unit growth and driving new products that are expanding digital printing and related packaging capabilities in terms of hardware, ink and media. www.hp.com

KODAK Emerging out of bankruptcy, the venerable Kodak now describes itself as “a technology company focused on imaging for business.”

The mission is to serve customers with “disruptive technologies and breakthrough solutions” for the product goods packaging, graphic communications and functional printing industries. What that will mean for graphic designers remains to be seen though Kodak officials say that the creative market will play a role in its rejuvenation. Application solutions in the Graphic Communications arena include Commercial Printing, Packaging, Publishing, Transactional Printing, Brand and Marketing Management, and Document Management. www.kodak.com

MICROSOFT It’s hard to add too much to the legendary Microsoft story.

Founded in 1975, and now the largest software company in the world by far, the company offers products — such as Microsoft Word, Office and Office:mac, Bing, and, of course, Windows — that touch most everyone. In recent times, Microsoft Windows 8 operating system was a significant leap forward, including a new interface which takes queues from Windows Phone. The company is also investing heavily in cloud-based services. With regard to graphic design software, Microsoft tells us that it is “committed to providing best-in-class tools for building modern

1981, Roland DG is the world’s number one provider of wideformat inkjet printers for the durable graphics market. Roland DG is also affiliated with Roland Corporation, renowned in the music world for developing MIDI technology and for producing sophisticated digital music equipment. Soon after its founding, Roland DG began introducing a wide variety of groundbreaking products including vinyl cutters, thermal transfer printer/cutters, wideformat inkjet printers and printer/cutters, 3D scanners and milling devices, and engravers. The products — many of which are popular for graphic production — have blazed new trails for entire industries and earned Roland DG a reputation for innovation, quality and reliability. gdusa.rolanddga.com

WACOM Founded in 1983, Wacom is a global company based in Japan with subsidiaries and affiliate offices around the world to support marketing and distribution in over 150 countries. It is the world’s leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality. www.wacom.com

XEROX For more than a half a century, Xerox has been a leader in document technology and services. It is morphing from a primarily manufacturing company to a leading enterprise for business process and document management. For the creative community, Xerox still produces, among other things, digital printing systems that address multiple needs: printing of proofs, comps and short runs of final color pieces in design studios through the Phaser family and printing of final jobs in print shops on Xerox iGen3 Digital Production Presses. The Phaser 7800 is one of its few products made especially for the needs of professional graphic designers with exceptional color management and media handling capabilities. www.xerox.com

applications.” www.microsoft.com G D U SA 93

2014 | DESIGNER FRIENDLY DIRECTORY

PACKAGING + PRESENTATION SERVICES ADMORE Since 1947, Admore has been a major manufacturer of premium presentation folders and related items such as binders, portfolios and other presentation products. Admore products are sold only through qualified distributors and the product line features hundreds of standard design pocket folders, portfolios, report and

HLP KLEARFOLD HLP Klearfold is the world’s largest producer of clear plastic boxes as well as a leading providing of custom thermoforming and clear plastic tubes and rounds, and the developer of clear packaging innovations like Klearfold® Keeper and InSight® packaging systems. The company employs the most advanced printing, decorating and converting technologies, and its proprietary technology ensures that Klearfold plastic boxes set up quickly and easily in both hand and machine-fill applications. Clear plastic packaging from HLP Klearfold is a brand communications tool that connects consumers directly with products by, among other things, providing three-dimensionality and a clear view of the package contents. www.hlpklearfold.com

NAKED BINDER

tax covers, binders, computer packaging, key and gift card holders,

Naked Binder says that its mission is “to create the most sustain-

plastic cards, totes and boxes. Customization of all products is

able office supplies offering an eco friendly alternative to the toxic

available. There’s also a large selection of in-house stocks, includ-

options on the market.” Company officials say that, while a 3-ring

ing recycled and certified papers, and sales tools and art templates

binder may not be able to save the world, they can reduce toxic

are available on the website. The company’s cornerstone is quality.

landfill by about 40 million pounds a year, keep office and home

With the aid of engineers from the Graphic Art Technical Foun-

air better, and preserve the forests and wild spaces. Naked

dation, its 57,000 square foot facility was specifically designed

Binder is a members of 1% for the Planet and supports local

to produce presentation products. Hence the mission statement:

schools through donations and offer across the board discounts

“We promise to present the best: passionate service, incredible

for educators. The firm is dedicated to eliminating PVC from

quality and commitment to each other.” Admore is part of the Ennis

homes and work places by offering recycled, recyclable 3-ring

family, engaged primarily in the sale of business forms, apparel

bare board binders made from 100% postconsumer waste board.

and other business products, as well as private label printing.

Naked Binders are made in the U.S. and, more specifically, Des

www.admorefolders.com

Moines IA. www.nakedbinder.com

CORPORATE IMAGE

UNIVENTURE

Corporate Image is a leading provider of sustainable 3-ring custom

Univenture has been inventing and manufacturing consumer and

binders and promotional presentation materials, including folders,

industrial products for entertainment and publishing since 1988.

boxes and multimedia packaging. The company is an FSC Certified

Founded by Ross Youngs in Marysville OH, the company produces

printer, and remains committed to improving its production

media packaging under several well-known brands. With more

processes and introducing new eco-friendly materials that main-

than 50 issued patents worldwide, Youngs and Univenture can

tain a high level of quality while reducing waste. Officials state: “We

credit a great deal of their successes to ingenuity. The revolutionary

transform outstanding graphic design into beautiful presentation

Safety-sleeve® material, which allows slim and secure disc protec-

products. Our goal is to help you promote and differentiate your

tion, made such waves in media industries that it led to Uni-

customers and products. When you are successful, we are suc-

venture's first of five inclusions in the Inc. 500 Fastest Growing

cessful.” New catalogs are available online or can be requested via

Companies. The invention of the patented U-1000 system in

the website. And the company’s website, promotional materials

1997 similarly transformed the limits of high-volume, highly cus-

and eblasts represent a constant source of ideas and inspiration

tomizable, completely automated media packaging. Corporate

for graphic designers. www.corp-image.com

brands and divisions include Unikeep (premium storage and presentation solutions), EnvyPak (creative solutions for direct mail), PackZen (manufacturing and customizing premium vinyl binders and other flexible film products), and Safety-sleeve (the “gold standard” in media packaging). www.univenture.com

94 G D U SA

Creativity Unleashed.

Let your creativity run free! With the Roland VersaStudio® BN-20 desktop printer/cutter, you can print mockups and short runs with CMYK plus PANTONE® metallic colors, and then die-cut automatically. All with the touch of a button. Labels, comps, fabric transfers, posters, photographs, decals and more. Now that’s a versatile inkjet printer worth barking about!

To see the BN-20 in action and order your free metallic sample, visit www.rolanddga.com/bn.

JA JAM A AM

®

PAPER & ENVELOPE w w w. j a m p a p e r.co m

Creative Cr eativ t eP Packaging ackag ging Made e Eas Easy! y!

185 L Legrand egrand A Avenue, venue, North Northvale, vale, NJ 0 07647 7647 1-800-8010-JAM 1-800-8010-JAM (1-800-801-0526) (1-800-801-0526) 2 www.jampaper.com w ww.jampaper.com

2014 | DESIGNER FRIENDLY DIRECTORY

STAFFING + RECRUITMENT

recruiting and staffing professionals are well-connected within

AQUENT

the creative community, and are always on the lookout for the

Aquent is a global staffing company dedicated to creative, marketing and digital roles. Aquent offers a broad range of staffing services that help companies add technical expertise to their team, increase the bandwidth of their in-house employees and focus on solving their biggest digital, creative and marketing challenges.

With a notable client list, generous benefits, and leading-edge training opportunities, Aquent, along with its sister brand Vitamin T, attracts and places thousands of in-demand talent worldwide.

The firm originated the concept of specialized temporary staffing for high-end creatives and web experts. Today, it offers a range of services including: temporary and contract-to-hire staffing, employer of record, studios, web applications; and online

THE CREATIVE GROUP The Creative Group (TCG) specializes in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. Their

best talent. Because many of them have worked in the design and marketing fields, they know how to spot people who are the right fit for clients’ unique needs. TCG’s involvement with leading professional organizations — including AIGA, the AAF, GDUSA and HOW — also extends their reach within the creative community. As a result, firms that work with TCG benefit from a consultative approach. They don’t just supply creative talent — they also provide valuable advice and resources to help companies manage their creative workflow more effectively and make strategic hiring decisions. These include an annual Salary Guide, Salary Center, a career magazine, and the ongoing inhouse “Creative Team of The Future” project. TCG is the creative and design

classes. www.aquent.com

staffing division of Robert Half. www.creativegroup.com

ARTISAN

TIME MANAGEMENT

Artisan was founded by Bejan Douraghy in 1988 as a creative haven for Chicago’s top talent. By 1993, Artisan had tripled in size and was cited in Inc. Magazine as one of the fastest growing companies in the nation. Now a respected authority and leader in the staffing industry, Artisan has continued to evolve into an influential interactive, technical, and creative staffing agency — not just in it’s hometown but nationwide. Today, Artisan is a respected authority and leader with offices in Chicago, New York, Los Angeles, San Francisco, Washington DC, Indianapolis, and Cincinnati. The company serves 2,000 companies around the U.S., along with thousands of skilled professionals in a wide variety of fields. www.artisantalent.com

THE BOSS GROUP

FUNCTIONFOX

The BOSS Group is an interactive creative and marketing staffing

FunctionFox is the leading provider of time and project tracking

agency. The company has been supplying temporary, temp-to-

software for small creative companies. TimeFox, its web-based

hire and direct hire professionals to leading organizations across

timesheet and project management software, is the number one

virtually every industry sector for more than 20 years. The BOSS

ranked time-tracking system in North America. Graphic design,

Group has local offices in many major metropolitan areas, and is

advertising, communications, marketing, multimedia, public rela-

a certified Women’s Business Enterprise and a member of the BLR

tions, and interactive firms all choose TimeFox as their web-based

Holdings family of companies. Founded in 1988 by Linda Wein

time and project management application. TimeFox is currently

and Rossi Bonugli, two principals of a graphics production house,

used by thousands of customers in Canada, the US, Europe, Asia,

they focus exclusively on human capital solutions for the creative

Australia and New Zealand. During 2013, FunctionFox celebrated

profession since the beginning. The company attributes its success

its 12th birthday with the announcement that, since its founding

to a strict focus on creative staffing and adherence to its values:

2001, customers have logged in more than 100 million hours

employee centricity, service excellence, entrepreneurial spirit and

on TimeFox. Always innovating, recent TimeFox add-ons include

passionate performance. www.thebossgroup.com

an Android, iPhone and iPad app, a Timesheet Widget for Mac users, and a file exchange add-on called Flink. www.functionfox.com

96 G D U SA

WE MA M MAY AY NO NOT T BE SCIENTISTS, SC CIENTIS CIENTIS STS STS, BUT T WE KN KNOW NOW CH CHEMISTRY. HEMISTR RY Y. CREA CREATIVE AT TIVE FUSI FUSION: ON: When fforces orces ccollide ollide e and cr create eate something w wonderful. onderful. Whether tha thatt something is a w website, ebsite, mo mobile obile app or mark marketing eting ccampaign, ampaign, w we e hav have e all the e el elements ements ffor or an ac accurate curat a e solution.

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CHICAGO CHIC AGO · INDIANAPO INDIANAPOLIS LIS · NEW Y YORK ORK · LOS LOS ANGELES · W WASHINGTON, ASHINGTON, DC · SAN FRANCISC FRANCISCO O

artisantalent.com artisant alent.com m · 800.216.0600

2014 | DESIGNER FRIENDLY DIRECTORY

COMMERCIAL + ONLINE PRINTERS 4OVER 4over is the largest trade-only printer in North America. With facilities in seven states, it offers a broad range of in-demand offset, digital and large-format printed products, with a wide variety of production turnaround and shipping options. An industry leader in

hot-metal printshop, renamed Fey Publishing Company, to a modern 100,000 square foot full-service facility of today, the more that things have changed, the more they stayed the same. The dedication to integrity, quality and personal service remains rooted in their “desire to do business with friends.” When Donald Gasch purchased the company in 1989, the company was rejuvenated and rebranded as Fey Printing, to emphasize that this is a full-serve commercial printing operation. But one thing did not change: Fey has remained, at its roots, a family-owned business. www.feyprinting.com

print order fulfillment for print brokers, graphic designers, photog-

IMAGERS

raphers and other trade professionals, 4over has a state-of-the-art

Imagers opened in 1947 and has built a national following of

print production facility and superior computer-controlled color

professional designers and production people for its fast, reliable

quality, and has established itself with a tradition of quality and

and affordable digital prepress, production and short-run printing

consistency. Since its inception in 2001, 4over has experienced

services. The company is a single source for digital offset printing,

explosive growth. In a few short years, it has grown into an operation

large format posters and banners, banner stands and portable dis-

with hundreds of employees and expanded to numerous fully-

plays, color laser printing, business cards, brochures, invites and

operational facilities that encompass 400,000 feet of production

postcards with special new low rates. Imagers is also an environmen-

and office space. Locations include Los Angeles and Glendale CA,

tally conscious company, and is a certified chain of custody FSC. A

Dayton OH, Arlington TX, Miami Gardens FL, Moonachie NJ, Chicago

key to Imagers’ continued success: the knowledge and expertise

and Phoenix, plus the newest facility opening in Mississauga ON.

to be a single source for its clients’ graphic needs and to serve as

www.4over.com

a true extension of the clients’ marketing departments. A new web-

48HRPRINT.COM 48hrprint is a full service online print and design company that

site keeps the company at the cutting edge of print technology and customer service. www.imagers.com

specializes in full color offset and digital printing. It has been in

MODERN POSTCARD

business for more than 15 years. They are so confident that cus-

Modern Postcard prides itself on helping clients attract and retain

tomers will be satisfied that the company offers guarantees on

their best customers. With over 25 years of printing experience, the

quality, turnaround, and pricing. A helpful customer service staff is

company specializes in direct mail with postcards. Its state-of-the-

led by seasoned veterans of the printing industry. Offerings run the

art 75,000 square foot facility in Carlsbad CA makes it possible

gamut from business cards to direct mail to menus to yard signs, and

to print and mail the highest quality postcards on the market at

all points in between. The company and its clients have frequently

competitive rates, combined with quick turnaround and true one-

been winners in GDUSA’s American Graphic Design Awards, and

on-one customer service. Everything from start to finish – type-

other design and printing competitions. www.48hrprint.com

setting, drum scanning, direct-to-plate digital imaging, printing,

BLURB Blurb is a creative self-publishing platform that enables anyone to create, self-publish, promote, share, and sell his or her own print

shipping, bindery and complete mailing service – is produced inhouse. Complete mailing services also add convenience, improve delivery and maximize postage savings. www.modernpostcard.com

and ebooks. Blurb offers book-making tools for every skill level –

MOO

from first-time book makers to experienced design professionals.

Moo is an award-winning online printing business that helps cus-

Tools include BookSmart (a downloadable tool), Bookify (an online

tomers print business cards, postcards and minicards, making it easy

tool), and Blurb’s plug-in for Adobe InDesign which allows book

for them to share information about themselves or their business

makers to design and upload their book’s PDF files from within

in the real world. While many other printers have chosen to use new

InDesign itself. Blurb’s add-in for Microsoft Word enables book

technologies to simply reduce the costs of printing, Moo strives

makers to go from manuscript to book. Blurb authors can promote

“to make print not only cost-effective but better than ever before.”

and share their books and ebooks; set their price and sell in

Founded in 2004, MOO aims to disrupt the $100 billion global

Blurb’s online bookstore; and use print-on-demand technology to

print industry by combining the values of professional design with

print as few or as many books as they’d like. www.blurb.com

the accessibility and reach of the web. The company prints millions

FEY PRINTING

of cards a month and has hundreds of thousands of customers in over 180 countries. MOO has won 3 Webbys, been profiled in the

Fey Printing is family-owned and places ultimate value on personal

Financial Times, and was ranked in the top 10 UK start-up compa-

relationships. This dates all the way back to 1932, when Manuel

nies by the Guardian. www.us.moo.com

“Manny” Fey purchased W.F. Huffman Printing Co. From a small

98 G D U SA

2014 | DESIGNER FRIENDLY DIRECTORY

COMMERCIAL + ONLINE PRINTERS

quality guarantee, to exclusive programs, promotions and solutions

MPRESS LLC

www.navitor.com

MPress Graphics, led by industry veterans Gerry Schneiderman

more value to customers. To this end, Navitor offer services and programs that are outside the traditional scope of the wholesale printing industry, from state-of-the-art color management and total that enable members to run their businesses more efficiently.

and Maggie Black, has extensive experience working with top

PRINTRUNNER

graphic designers and corporate end users in the New York metro-

PrintRunner and PrintRunner.com provide full service high quality

politan area. MPress’s business model is to align itself with leading

printing out of Van Nuys CA. PrintRunner, Inc. was established

production and manufacturing resources in the industry and to

with little more than a small press and a dream. Ten years later,

find exactly the right fit of capacity, capability and quality for

the company occupies over 25,000 sq ft. Growth results from

clients. Offerings include engraving, offset printing, thermography,

the company’s commitment to providing the best value at an

embossing, foil stamping and die cutting. The company has been

affordable price for a full range of promotional needs including

marked by extremely rapid growth, built, say the founders, on their

business cards, full color brochures, postcard printing services

ability to “stand in their clients’ shoes” so as to understand their

and beyond. To maintain that commitment, the company has

needs and deliver for them. mPress crafts GDUSA stationery and

invested millions to bring all the services it offers inhouse —

the Award Certificates for many of GDUSA’s competitions, and

from concept to completion, from prepress to bindery.

has been a winner in the competition as well. www.mpressllc.com

www.PrintRunner.com

MY1STOP

UNIMAC GRAPHICS

My1Stop.com is “America’s online printing superstore,” offering

UNIMAC Graphics is a diversified graphics communications com-

all types of printed products. Established in 2005, the goal has

pany serving clients in the Northeast and Mid-Atlantic regions, as

always been to provide excellent customer service and superior

well as select clients throughout the U.S. The company consists

quality products at competitive prices. The firm offers a wide range

of over 400 professionals dedicated to delivering world-class

of custom printed and stock products with quick turnaround times.

service in offset and digital printing, print production, integrated

Overall customer experience is enhanced with a seasoned staff of

marketing communications, data service, fulfillment and customer

printing experts who provide real time customer service via live

support. The company has built a reputation as a provider for

chat, phone, email, and/or fax. Services and capabilities include:

cost effective, innovative, print communication solutions; and as

marketing collaterals with photo quality printing; product labels

a financially sound organization that allows it to acquire the latest

stock and custom presentation folders; plastic applications such

equipment, keep high quality and competent of employees, and

as cards, mailers, table talkers, and spin wheels; unique magnet

have the support of top-notch various vendors. The UNIMAC

applications; long run labels for distribution centers; healthcare

Graphics Group includes: SCI Strategic Content Imaging;

forms and wristbands; short run checks for small business; distri-

Tanaseybert; Philip Holzer Mailing Services; UNIMAC Interactive;

bution labeling solutions and more. The company regularly appears

UNIMAC Mail; and UNIMAC Packaging.

in Inc. magazine’s annual Inc. 500|5000 list, the exclusive ranking

www.unimacgraphics.com

of the nation's fastest growing, privately held companies. www.My1Stop.com

UPRINTING.COM UPrinting.com is committed to social responsibility and eco-friendly

NAVITOR

printing initiatives that support non-profit organizations and en-

Navitor is a recognized leader in wholesale, personalized printing

vironmental sustainability. Having been online since 2000,

industry with an impressive portfolio of products and processes,

UPrinting.com has established itself with its distinct vision and

and over 60 years experience in commercial printing. Navitor

clear approach to helping small businesses grow. It serves thou-

customers know they can rely on quality not just for the easy jobs,

sands of on-demand business printing and graphic printing orders

but also for projects that require unique processes, specialty inks

online daily, using high-quality press printing and an easy-to-use

or paper, full color thermography, die cutting, blind emboss and

online ordering system. Its easy-to-use website interface enables

many more process options. Navitor describes its business model

the firm to offer a broad range of customizable offset printing,

as “the power of us.” In this spirit, Navitor offers wholesale print

digital printing and large format printing options than other online

pricing to members — graphic designers, marketing services

printers. Free File Review is a complimentary proofing service

companies, print shop owners, ad agencies, print brokers and

which requires no upfront payment. UPrinting.com also offers

others in the promotional industries — thus creating a community

marketing support such as print design services, custom online

of small business owners and industry experts who are actively

printing quotes and direct mailing to help the small or medium-

growing their businesses together by offering higher quality and

sized business grow. www.Uprinting.com G D U SA 101

2014 | DESIGNER FRIENDLY DIRECTORY

ASSOCIATIONS + CONFERENCE ORGANIZERS AIGA Founded in 1914 as the American Institute of Graphic Arts, AIGA remains the oldest and largest professional membership organization for design and is now known simply as “AIGA, the professional association for design.” AIGA today serves more than 25,000 members through 67 chapters and 200 student groups throughout the U.S. AIGA stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. Ric Grefe is the CEO, and association has just kicked off an ambitious 100 year anniversary celebration. www.aiga.org

GLM GLM creates face-to-face and online buying, selling and networking platforms for designers, product developers, manufacturers, reps, retailers and operators through tradeshow and event production, online community development and association management.

Coming up for graphic designers: SURTEX is the annual trade show for the surface design industry, bringing together the owners and creators of surface design (artists/designers/studios/agents/brands/ licensors) and manufacturers, retailers, marketers, etc., that utilize surface design for their product development needs. The 2014 edition, slated for May 18-20, will connect some 325 exhibitors featuring the work of over 1,200 artists and designers with 6,000+ attendees. www.glmshows.com and www.surtex.com

GRAPHIC ARTS SHOW COMPANY Setting the pace for print and related tradeshows, the Graphic Arts Show Company operates first-rate events that serve the print, package and design communities. “The Show Company” was formed in 1982 by three industry associations, the NAPL, the NPES and

ART DIRECTORS CLUB

PIA. GASC’s mission is to provide an effective forum through shows

The Art Directors Club, based in Manhattan, is one of the most

and conferences to meet the marketing requirements of the graphic

concentrated groups of creative talent in the world. For over ninety

communications and converting industries, and to bring industry

years ADC members have taken up the challenge by funding pro-

buyers and sellers together in the most cost-effective way. The next

grams to “Connect, Provoke and Elevate” creative professionals

major event for GDUSA readers is GRAPH EXPO 14, September

around the world to celebrate the winners of the Annual Awards and

28 - October 1. www.gasc.org

Young Guns competitions, to help students through the National Student Portfolio Reviews and Saturday Career Workshops, and to honor the achievements of Hall of Fame inductees and Grand-

HOW/F+W MEDIA The popular HOW Design Live, sponsored by the F+W Media

Masters recipients. www.adcglobal.org

magazine of the same name, is a multi-level conference that includes

APDF

agers Conference, the Creative Freelancer Conference and The

Founded in 1985, the Association of Professional Design Firms is

Dieline Package Design Conference. This year it all takes place in

comprised of leading firms that consult in the use of design to

Boston May 12–16. Annually, this event is a chance to explore

help drive innovation and strategic business success. Member firms

big ideas, meet design heroes, and learn from thought leaders —

represent a diverse collection of design skill sets including identity,

all in one five-day design extravaganza. www.howdesignlive.com

experience, environmental, branding, packaging, interactive, product, engineering and industrial design. APDF emphasizes design as a business and provides a forum for leaders to grow their business skills and businesses through education, interaction and collaboration.

the traditional HOW Design Conference, plus the InHOWse Man-

INSOURCE InSource provides the network for collectively sharing professional experiences, knowledge and best practices that help empower

www.apdf.org

inhouse creative leaders to run their business most effectively.

CHOOSE PRINT (PIASC)

for inhouse creative business leaders connected by common pro-

In January 2011, Printing Industries Association of Southern Cali-

fessional experiences, knowledge and best practices. Since those

fornia launched its Choose Print campaign to promote the effective-

early days, roundtable discussions on topics relating to real-life

Started in 2002, the organization aspires to be the global network

ness and environmental credentials of print on paper. Since then,

challenges and best business practices have been at the heart of

Choose Print has spread nationwide, with the support of Printing

the organization. Today, InSource has expanded it’s reach to thou-

Industries of America (PIA) and its regional affiliate associations.

sands of creative professionals around the world through online

Choose Print has an exciting story to tell — a story of print’s resilience

channels and events. Andrew R. Brenits of Arizona Public Service

which can be traced to its unique qualities: It is enduring, versatile,

is currently President and Robin Colangelo of the White & Case

credible, inviting, popular, beautiful, personalizable, recyclable,

law firm is currently Vice President. in-source.org

and renewable. www.chooseprint.org

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PAF/GRAPHICS OF THE AMERICAS

THE PRINT COUNCIL

The Printing Association of Florida (PAF) is a trade association for

The Print Council works to promote, develop, and advance the

the printing and graphic arts industry in Florida. It is a member-

market for print media through education, awareness, and research.

driven organization serving the needs of Florida’s graphic arts com-

Initiatives include Print In The Mix, Why Print Is Green, the Print

panies since 1937. It also sponsors the four decade old Graphics

Delivers seminar series and a burgeoning Resource Center of available

of the Americas tradeshow, one of the printing industry’s largest

studies and information on the effectiveness and sustainability of

annual combined exposition and education events in the U.S. This

paper and print. www.theprintcouncil.org

year’s event will be held February 27 - March 1 at the Miami Beach Convention Center. With worldwide attendance, GOA is a unique

TWO SIDES

event that attracts roughly 10,000 printers, designers, and creative

This independent, non-profit organization was created to provide

professionals from over 90 countries. The diverse attendance pro-

members of the graphic communications supply chain a forum to

vides international networking at its best. www.goaexpo.com

promote the responsible production and use of print and paper, improve sustainability standards and practices, share experiences

SEGD

and maximize customer confidence in our products. Companies

Society for Experiential Graphic Design is the new name of the

behind Two Sides represent the forestry, pulp, paper, inks and

Society for Environmental Graphic Design. In a move that acknowl-

chemicals, prepress, press, finishing, publishing and printing

edges the role of experience, new media, and technology in the

industries. Common goals are to promote the responsible produc-

future of design, SEGD — a multidisciplinary design community

tion and use of print and paper, and dispel common environmental

whose members create experiences that connect people to place —

misconceptions by providing users with verifiable information on

added “Experiential” to its descriptor and mission. “This change

why print on paper is an attractive, practical and sustainable.

recognizes the transformation our design discipline has been under-

www.twosides.us

going for years,” says Amy Lukas, President of SEGD and Partner at Infinite Scale. “www.segd.org

TYPE DIRECTORS CLUB The Type Directors Club supports excellence in typography, both

SOCIETY OF PUBLICATION DESIGNERS

in print and on screen. Founded in 1946 by some of the industry’s

The Society of Publication Designers is dedicated to promoting

leading practitioners, the TDC’s earliest membership included

and encouraging excellence in editorial design. Members are art

Aaron Burns, Will Burtin, Freeman Craw, Louis Dorfsman, Gene

directors, designers, photo editors, editors and graphics professionals.

Federico, Edward M. Gottschall, Herb Lubalin, Edward Rondthaler,

Since drafting its charter in 1965, the SPD remains the only

Bradbury Thompson, and Hermann Zapf. TDC today represents the

organization specifically addressing the visual concerns of print

best of today’s type design and type use. It began offering lectures

and online editorial professionals. Editorial design plays a crucial

in 1947, and current lecture and class schedules offered by the

role in shaping and documenting our common history; the efforts

TDC continues apace. The TDC is the home for typography —

of the Society and its members also serve to educate and enlighten

a physical meeting place and a strong professional affiliation.

the public about the importance of magazines and online publi-

www.tdc.org

cations. www.spd.org

STA

VISUAL CONNECTIONS Visual Connections organizes the only events of the kind in the U.S.,

The Society of Typographic Arts is Chicago’s oldest professional

bringing together buyers and suppliers of photography, illustration,

design organization. As a vital hub for the Chicago design com-

footage and fonts in city center locations. The events are intimate

munity, the STA sponsors lectures and conferences, develops

trade fairs, and the perfect place for buyers to discover great new

publications, promotes cutting edge professional design, and

imagery and design elements, and mingle with the people who

maintains the Chicago Design Archive. Since its inception in Chicago

matter. Entry is free but restricted to professional media buyers

in 1927, STA has been an integral part of the Chicago design

and researchers. The organizers also run an international online

community. Briefly known as the American Center for Design, in

directory of visual media suppliers, which is free to search. The

1990, the STA reorganized with a renewed commitment to design

team consists of Deborah Free, who has 21 years of experience in

in Chicago. Today, it serves as a driving force, presenting a diverse

developing and marketing stock agencies; and Edward Leigh who

schedule of programming, sponsoring organizations and events,

has 18 years of experience of IT in the stock photo industry and

and hosting the Chicago Design Archive, a collection of significant

has been a technical consultant to many agencies. Next up:

work from the city. www.sta-chicago.org

Chicago on April 24 and New York City October 22. www.visualconnections.com

G D U SA 103

PRINT IS RENEWABLE, RECYCLABLE + SUSTAINABLE

Two Common Myths About Print On Paper, Busted!

BY GERRY BONETTO

There’s a lot of misinformation about print on paper. Amidst all of the noise that “paper is bad” or “print kills forests,” few realize that all of these myths are just that – myths. In reality, print has surprisingly good environmental credentials.

LET’S TAKE A LOOK AT TWO OF THESE MYTHS AND SEE WHAT THE FACTS REALLY ARE…

MYTH Print on paper is a wasteful product FACT Paper is one of the most recycled products in the world!

In the U.S., nearly three times more paper is recycled than is sent to landfills 1 – adding up to a remarkable 66 percent recycling rate in 2011 2. In fact, total paper recovery in the U.S. exceeded 51 million tons 3 in 2012, saving over 168.3 cubic yards of landfill space.

What do we do with all of that recovered paper?

Approximately 33 percent of the fibers used to make paper products come from recycled paper.4 So recycled paper is used to make everything from paper-based packaging to tissue products, office paper and newsprint. You might say that the average paper has five lives, as the wood fibers used in its production can be recycled and reused five times.5

Let’s look at paper’s carbon footprint over key points in its lifetime, from forest to consumer. Forest products can require little or no fossil fuels for production, and they actually store carbon during their useful life. Because the paper industry relies primarily on carbon neutral biomass-derived fuels, paper production produces very little greenhouse gas emissions. And aggressive recycling on the consumer level cuts things down even more.

CONCLUSION The paper and printing industry have a positive environmental story to tell. Which means graphic designers can take advantage of print’s many benefits, knowing that print on paper is a surprisingly eco-friendly choice.

1. PaperRecycles.org, Fun Facts, accessed November 19, 2013 2. U.S. EPA, Frequent Questions about paper recycling, http://www.epa.gov/osw/conserve/materials/paper/faqs.htm, accessed November 19, 2013 3. PaperRecycles.org, ibid 4. U.S. Environmental Protection Agency, ibid 5. Two Sides, “Print and Paper Myths and Facts”, www.twosides.us, accessed November 19, 2013 6. ibid

GERRY BONETTO is VP Government Affairs for Printing Industries

MYTH Paper has a high carbon footprint FACT Paper’s carbon footprint is lower than you may think Paper is made from a renewable resource that stores carbon, is manufactured using mostly renewable energy and is largely recycled after it is used. All of these characteristics help to keep its carbon footprint reasonably low. 6

104 G D U SA

Association, Inc. of Southern California (PIASC) and a Choose Print content provider. PIASC is the trade association for the graphic arts community in Southern California. Founded in 1935 and incorporated in 1944, today, PIASC is the largest graphic arts trade association in the nation. Choose Print is an educational campaign designed to promote the effectiveness of print and to reinforce the fact that print on paper is a recyclable and renewable and thus a sustainable environmental choice.

Choose Print is sponsored by PIASC. Contact: ChoosePrint.org

PANTONE | RADIANT ORCHID IS COLOR OF YEAR

For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as graphic design, branding and product packaging.

RADIANT ORCHID IS VERSATILE Radiant Orchid’s rosy undertones radiate on the skin, producing a healthy glow when worn by both men and women. A dazzling attention-getter, Radiant Orchid permeated the runways during the latest fashion shows and is already making its way onto the red carpet. Fashion designers

2013 was Pantone’s 50th Anniversary. That milestone

featured in the PANTONE Fashion Color Report Spring 2014, including Emerson by Jackie

concludes with a nod to the future — the declaration of

Fraser-Swan, Juicy Couture and Yoana Baraschi,

the new 2014 Color of the Year. That color is PANTONE®

are incorporating Radiant Orchid into their spring

18-3224 Radiant Orchid, described by the color experts as “a captivating, magical, enigmatic purple.”

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society. An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

collections and variations of this hue will carry into men’s and women’s clothing and accessories throughout next year.

For beauty and cosmetics, radiant Orchid enlivens the skin, making all who wear it feel more healthy and energetic. Blending both cool and warm undertones, purple is an appealing hue for distinctive combinations and flattering to many hair, eye and skin tones. This multifaceted hue is seductive when combined with red and pairs well with its sister shades of lavender, purple and pink, which provides an assortment of lipstick and blush options.

106 G D U SA

ABOUT COLOR OF THE YEAR The color of the year selection requires careful consideration and, to arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in Radiant Orchidâ&#x20AC;&#x2122;s exuberance also acts as a brilliant finishing touch to nails. It also is adaptable for interior spaces, complementing olive and deeper hunter greens, and offering a gorgeous combination when paired

production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology,

with turquoise, teal and even light yellows.

availability of new textures and effects that impact

Likewise, the vibrant color is sure to liven up neutrals including gray,

worldwide attention. Past colors include:

beige and taupe. Uplifting and bold without being overpowering, Radiant

color, and even upcoming sports events that capture

Orchid reenergizes almost any color palette and provides a unifying

PANTONE 17-5641 Emerald (2013)

element for diverse spaces.

PANTONE 17-1463 Tangerine Tango (2012) PANTONE 18-2120 Honeysuckle (2011) PANTONE 15-5519 Turquoise (2010) PANTONE 14-0848 Mimosa (2009) PANTONE 18-3943 Blue Iris (2008) PANTONE 19-1557 Chili Pepper (2007) PANTONE 13-1106 Sand Dollar (2006) PANTONE 15-5217 Blue Turquoise (2005) PANTONE 17-1456 Tigerlily (2004) PANTONE 14-4811 Aqua Sky (2003) PANTONE 19-1664 True Red (2002) PANTONE 17-2031 Fuchsia Rose (2001) PANTONE 15-4020 Cerulean (2000)

G D U SA 107

5 STEPS TO A BETTER PROFESSIONAL YOU

BY DIANE DOMEYER

Do you have a professional development plan for the new year? You should.

4. PURSUE A PASSION PROJECT

The creative industry is constantly evolving, and those who

ings, deadlines and competing demands can sometimes make

don’t make a concerted effort to keep up will get left behind.

you feel drained and defeated. Doing pro-bono work for an

Whether you’re currently employed or searching for a new job,

organization you care about is a good way to explore your cre-

the following five actions can improve your career prospects and

ativity, break out of your routine, expand your portfolio and

boost your value and marketability:

make a fulfilling difference.

1. START WITH A SELF-ASSESSMENT

Another way to rediscover your joy is to create simply for the

Put your career under the microscope and do a self-review. Reflect

sake of creating. At nights or on weekends, explore a new design

on what you learned and achieved in the past year and what

discipline or tackle personal art projects with no parameters. It

you want to accomplish in the months ahead. Be completely

can be freeing and invigorating – and give you ideas and positive

honest with yourself. In what areas do you need to improve?

momentum you can use in your daily work.

Once you’ve identified your shortcomings, take action. Set

5. FORTIFY YOUR PROFESSIONAL NETWORK

specific career goals (polishing your presentation skills, for

Relationship development is key to professional development.

example) and then meet with your manager or mentor to discuss

Put simply, networking remains one of the best strategies for

what action steps are going to get you there. To keep yourself

finding both the information and resources you need to advance

on track and accountable, write down your goals and tell your

your career or perform more effectively on the job. Don’t get

friends, family and supervisor about your resolutions. This will

complacent. Make a sustained effort to strengthen ties with

put some social pressure on you to achieve your objectives.

your contacts through online and in-person networking.

2. UPDATE YOUR MARKETING MATERIALS

Instead of primarily reaching out to others when you need some-

Regardless of your employment status, it’s smart to refresh

thing, look for opportunities to use your knowledge, abilities

On hectic, stressful days, it can be difficult to remember how or why you first fell in love with design. The constant call of meet-

your resume and LinkedIn profile, and make sure your traditional

and connections to proactively help others. (“Pat, I heard you’re

and digital portfolios are current. You never know when you might

looking for a freelancer with packaging design experience. I’d love

suddenly need up-to-date application materials – whether it’s

to connect you with Rob, one of my talented former co-workers.”)

because of sudden changes within your organization or an attractive new job opportunity unexpectedly opens up. Always

Cast a wide net to develop a deep and diverse circle of contacts.

be prepared.

Cultivate relationships with professionals at all levels and in all industries, not just design peers. Valuable information and job

3. IDENTIFY A MENTOR

leads often come from unexpected sources.

Mentors aren’t just for recent graduates or those new to an organization. Having a wise ally to turn to for ongoing career

Cheers to a productive and prosperous new year!

guidance and honest feedback can be invaluable, no matter your age or where you are in your career.

If your employer doesn’t offer a formal mentoring program, try to get to know accomplished professionals whom you admire, whether they work inside or outside of your company. Consider fellow members of industry associations, for instance.

When you identify someone with a mix of skills, work habits and qualities worth emulating, be bold and approach the individual.

Explain why you’d value the person’s input and insights, and then ask if he or she would be willing to meet for lunch or coffee.

108 G D U SA

DIANE DOMEYER is Executive Director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit creativegroup.com.

1

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We’re proud of earning this best-in-class status. And if you’re not already using Kallima Coated Cover for everything from business cards and direct mail to brochures and presentation folders, we’d like you to get to know us.

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