Super Clip Super Space, Super Branding
Big on space. Built for standout branding
9 –StepForward Pledge SteelCitysteps up
10 –Sustainable MerchandiseWorld Anew approach forthe sector’s biggest show
Afteragap of afew years, it wasgreat that theBPMAwas able to againholdits celebrationofgraduateachievement –anevent that hadbeenstymied by the pandemicand itsaftermath
More than 70 graduatesofthe BPMA’s learning pathwaygatheredatthe Houseof Commonstocollect theirTPM andCPM certificatesand to bask in theapplausefrom their industry colleagues
If anyindustryknows aboutthe importance of recognition, it is ours.The actofacknowledging theachievementsof others in frontoftheir peersisone of the mostpowerfulmotivators.
Thesearchfor talent,and itsretention,is aperennial issueinmanysectors,and ours
ProductMedia Magazine is availabletothe wholepromotional merchandiseindustry.
It is theofficial magazine of the BritishPromotional Merchandise Association(BPMA).
30 10
15 –FlavoursofSuccess Food anddrink to putyourbrand at thetop table
23 –Technology Arepromoters stillplugged in?
24 –Merch Mindset JasonO’Connorand Annouchka Birchput theworld to rights
27 –Put your foot in it Meet ‘sockologists’ Exceptio
is no different. Educationisanimportant element of howorganisations cancreatea resilient, effective,and loyalworkforce.With BPMAlearningnow accredited as having CPD status,bothstudentsand companies canbeassured that it is an invaluable tool
ThenextBPMAAwards, whichwill be presentedatthe annual awards ceremony in January, will introducetwo newawardsto recognise thosewho areserving thesector well
An Emerging Talent awardisaimed at theyoung bloodinthe industry,while the RecognitionAward will celebratethe experience of thosewho have been around for abit longer.Bothgroupsare essentialto thesuccess of promotionalmerchandise
BritishPromotional Merchandise Association
FetchamParkHouse,Lower Road
Fetcham, Leatherhead, Surrey,KT229HD
Allphone enquiries: 01372371183
www.productmediamagazine.co.uk www.bpma.co.uk
Editorial
28 –BPMAnews Latest updatesand partnerships from theAssociation
30 –FlyingHigh AMTcelebrate 30 yearsof innovation
andwelookforward to hearingmembers’ nominations.There arebound to be some greatstories
Speaking of shared experience,ithas been instructiveoverrecentissuesof Product Media to read theMerch Mindset columninwhich TotalMerchandise boss Jason O’Connor chewsthe fatwithindustry colleaguesand peers. Therehavebeensome greatinsightsintohow thehighs andlows of launchingand establishing amerchandise business,aswellasthe thorny issues of competitiveness andgrowth. It hasbeenausefulreminderthatthere are a lotofcommonissuesthatfacebusinesses, even though when they areindividually different. Andthat’salessonwecan alltake.
Advertisingand MediaPack
advertising@productmediamagazine.co.uk
Circulation circulation@productmediamagazine.co.uk
EditorialServices
Design andProduction
ATGMedia, www.atg-media.com
Photography shutterstock.com Freepik.com
Shapingfor thefuture
BPMA Graduates gatheredinWestminster forafittingevent to celebrate theirlearning achievements
On24July 2025,the BPMA proudly hosted its first in-person graduation ceremonysince thepandemic, recognising theachievementsofits Education ProgrammeLearners
Held at theiconic RiversideTerrace within theHouses of Parliament, theevent marked asignificant milestone in theAssociation’s ongoing commitment to professional development within thepromotional
merchandise industry
Morethan70graduatesand guests gathered to celebratethe successful completionofthe BPMA’s CPD-accredited qualifications, including theTrained in Promotional Merchandise (TPM)and Certified in Promotional Merchandise(CPM) programmes.The setting offered afitting backdrop for an afternoon of formal recognition, celebration and networking.
MEMORABLEEVENT
The daycommenced with awelcome reception and champagne networking event, setting acelebratorytone. BPMA CEO Phil Goodman opened theceremonywitha speechthathighlighted theperseverance and dedication shown by all thegraduates.
“Passing both theTPM and CPMisan achievement that merits an occasion to acknowledge and celebrate,” he said. “It was great to be able to bring back this event and provide graduates with amemorable experience that will be cherished.”
Following thewelcome,certificateswere
presented to successful graduates, withan opportunityfor commemorative photographs to markthe occasion. Guests were then invited to continuenetworking while enjoying canapés and atraditional glassofPimm’s, rounding off amemorable afternoon that recognised bothindividual accomplishment and collective industryprogress.
SUPPORTING DEVELOPMENT
Impamark’sFloraButton wasone of theTPM Graduates who welcomed
theopportunity to have her learning recognised.
“It wasawonderfulafternoon meeting new people and celebrating our achievements. Ahuge thank youtothe BPMA fororganising sucha memorable event and forsupporting ourprofessional growth,” she said.
KerrySunderland of Promo Tradewas another TPMGraduate in attendance.
“Representing Promo Trade, we were proud to stand alongsidefellowgraduates,
celebrating hard work,dedication, and asharedpassion forexcellence in the promotional merchandiseindustry. It wasafantastic dayfilled with inspiring conversations, new connections, and areal sense of achievement. Ahuge thank you to theBPMAfor hosting such amemorable event,” she said.
The BPMA’s education programme is designed to support learners at everystage of their career in promotional merchandise, from thosenew to theindustryto experienced professionalsseeking to enhance their credentials.
BPMA LEARNING NOWHAS CPD KUDOS
Earlier this year,BPMAcourses were accredited as having CPD status. CPDstands forContinuing Professional Development throughthe Association forAccredited Learning (AAL). CPD accreditation means that BPMA courses have been independently reviewed and recognised as meeting AAL’s standards as an academictoolfor professional development.
Accreditationensures that BPMA content is accurateand effective,giving businesses andlearners theconfidence that their time is being invested in training that will effectively support their career progression.
Thereare currently two CPD accredited levels available: TrainedinPromotional Merchandise (TPM) Certified in Promotional Merchandise (CPM)
Forfurther details about theBPMA Education Programme and upcoming course dates, please contact education@bpma.co.uk.
Learning journey
On joining the BPMA fromoutside themerchandise sector, Kia Mooney wantedto betterunderstand the workings of theindustry.The BPMA’sTPM (Trainedin PromotionalMerchandise) accreditation provided the perfect way to buildher knowledge
What made youwanttotakethe TPM course?
As someone who wasbrand newtothe industry,Iknew TPMwould be great to consolidateand expand on everything Iwas learning through my role –and it did just that. Within afew months Iwent from a‘rabbit inheadlights’tosomeone whoconfidently understands Pantones and printing methods. But thecourse isn’t just forbeginners, Ithink it’s useful and offers value foranyone working in promotional merch
Howdid youmaketimefor study?
What Ifound workedbest formewas little and often. IfIhad aspare hour on aFriday afternoon or aspare half an hour between meetings I’dlog on to theplatform. Itried to do something weekly even if it wasjustone module. Blocking out time in my diaryto study proveduseful as it’ssoeasy fortime to runawayfromuswhen things arebusy
Whatdid youenjoythe most?
Learning so muchaboutthe industry! The course covers agood varietyoftopics and givesyou awell-rounded view of the industryand trade. Ifeel Ican talk much more confidently aboutpromotional merch now. Whatwas themost challenging?
Some of thecontent can be quitetechnical withdifferentterminologytoget your head round, buthelpfully youcan revisit the content as muchasyou need. There’salsoa PDF breakdownofevery modulewhich was usefulfor revision beforemyexam.
Advice forothersconsidering study? Do it! Youhavesix months to completethe course, so my best advice is to just start and take it at your ownpace. The BPMA Education team arealwaysheretosupport you. Will youcontinue to thenext level? I’d liketointhe futureonce I’ve got afew more years’experience under my belt
■ Kia Mooney is marketingexecutive at theBPMA. Formoreinformation on BPMA education,goto bpma.co.uk/ education
Pro-Ad growswithCorporate Recognitionacquisition
Northumberland-based Pro-Ad Ltdhas acquired Corporate Recognition Ltd, awellestablished distributorofbranded business gifts and corporate merchandise based in Bury
According to thecompany, it is astrategic move reflecting Pro-Ad’songoing commitment to growth,innovation, and delivering excellence in customer service.
Withmorethan 40 years of experience, Pro-Ad continues to expand its capabilities and reach, while staying true to the familyvalues that have made it a trusted partner forbothsuppliers and clients.
“We’ve known and respected theteam at Corporate Recognition formanyyears,” said CarloNardini, managing director of Pro-Ad. “They’ve built abusiness based on
trust, reliability, and agenuine commitment to their customers –values we hold dear at Pro-Ad We’reexcited to welcomethem intothe fold.”
Corporate Recognition, known forits personal service and loyal customer base,isa natural fit forPro-Ad’sfamily-run, customer-first approach.The integration will broadenPro-Ad’s client networkand bring fresh talent and expertiseintothe organisation.
“This acquisition is an exciting step forus,” added Nardini.“Not only doesitstrengthenour relationshipswithsuppliers,but it also reaffirms our position as aleading promotional merchandise distributor committed to delivering exceptional solutions backed by thefriendly,knowledgeable serviceour customers have
cometoexpect.”
Pro-Ad wasestablished by Carlo Nardini in 1982 and celebrated its 40thanniversary in 2022.
Thebusinesshas provided
promotional merchandise to clients includingICI,British Telecom, e-on,SSE, Greggs, Newcastle University, theNHS, and manylocal authorities and private companies.
Cloneislatestpromotional business to go employee-owned
Clone Media,the award-winning marketing servicesagency established in 2010,has announced its transition to an employeeowned trust (EOT), making all22teammembers co-ownersof thebusiness.
The decisiontotransition to employee ownership reflects thefounders’commitment to preserving Clone’s culture and ensuring long-termstabilityfor theteamthat built thebusiness.
“Weexplored various exit options over thepast fewyears, but were concerned about thepotentialfor joblosses andthe loss of culture,” said Joel Dalton, co-founder.“We’vebuilt something special and wanted to ensure that it continueslong afterwestep back.”
The deal became effectivefrom11July, withthe transition seeing employees receiving annual tax-free bonuses whenthe companyhitsperformance targets, with additional profit-sharing opportunities oncethe founders have been fully boughtout.
Clone, whichservesclients from education and technology sectors to retail and healthcare, hasconsistentlygrown against challengingindustryconditions.Itholds ISO 9001 and 27001 certifications, maintains Carbon Neutral Britainstatus,and recently achieved Great Place to Work certification with94% employeesatisfaction.
“The decisionreflects our corevalues of being thoughtful about people and theplanet,” said Simon Drury, Co-Founder “Rather than maximise short-termfinancialgain, we’reinvesting in thelong-termsuccess of our team and clients.”
The EOTstructurewillensuredecisionsremaininthe best interests of employees rather than externalshareholders
Clone, which operatesfromits Basingstokeoffice, specialises in
creative campaigns, exhibition stands, merch, print services,and packaging solutions.Recent client work includescampaignsfor major brands in gaming, education, and FMCG sectors
Clone Mediajoins agrowing numberofUKcompanies choosing employeeownership,amodel that has shown resilienceduringeconomicuncertaintywhile maintaining companyvalues and employment stability.
Essex distributor Premier Print&Promotion announced an EOT earlier this year,and balloon specialist, B-Loonywentdownthe sameroutein2024.
Steely resolve
Signing up to the BPMA StepForward Pledge is just one way of getting the sustainability message across to clients
Steel CityMarketingisa
Sheffield-based promotional merchandise distributor helping businesses across the UK stand outwithcreative, meaningful branded products that leave alasting impression.
Withits 45th anniversaryon thehorizon, it is proudofa long-standing experience and abilitytoadapt to changing times
Sustainabilityisa keypart of that evolution. It has just signed theBPMAStepForward Pledge andiscommitted to offering more recycled, reusable, andresponsiblysourced merchandise. Steel Cityworks closely with suppliers who shareits values and has taken practical stepsinternally too, reducing unnecessarytravel, reusing packaging, encouraging digital alternatives to print, and minimisingwastewherever possible.
Lookingahead,itisexploring carbonoffsetting,renewable energy,and furtherexpanding itseco-friendly product offering. Becominga fully paperless officeand improving recyclingare also high on the agenda
Oneofthe biggest challenges is encouraging more customers to make theswitch to sustainable options.While interest is growing, there’sstill
work to do in shifting mindsets and helping clients understand thevalue and impact of eco-conscious choices.
Jenni Burton,marketing executive, Steel City Marketing, said: “It’sbeen encouraging to see howmanyclients arestartingtoengage with sustainability –and we’re proudtosupportthem on that journey withadvice, ideas, and responsible product options.
Showtime forsustainability
Withthe inaugural Sustainable Merchandise World taking place on 10September,weasked exhibitorswhattoexpect at this showcase for greener promotional products
What one great sustainable product do youwant to show visitors?
CastelliMilano 1938: We’re incredibly excited to show visitors our new Castelli Appeel Ortisei 2026 diaries. Following theaward-winningsuccess of our Appeel Ortisei notebook, we have introduced A5 and quartodiaryformats to the collection
They areaperfectexample of howsustainable products can be bothluxurious and environmentally responsible. Thecovers aremade from a cutting-edge eco-leather,a unique blend of apple peel and vegetable fibres. This innovative material is durable, flexible and boasts asubtle texturefor apremium feel and is perfect forblind or digital print branding. The pages are made from FSC certified ‘apple
paper’, sourced from responsibly managed forests and arefully biodegradable and recyclable
Combiningthoughtful Italian design with conscious craftsmanship,it’sa product we believe trulyrepresents thefutureofsustainable merchandise Screenworks: We’llbe showcasing acurated collection from our new sustainable supplier partnerships, including Neutral, Stanley/Stella, Native Spirit, and Iqoniq (XD Connects).
Thedisplaywillhighlight how we combineresponsible garmentchoiceswithbold, lower-impact decoration to delivercreative,high-quality brandedmerchandise
As adecoration-first partner, our goal is to help clients design merch that feelsasgood as it looksand aligns withtheir values,without compromising on impact or turnaround.
What doessustainability mean to you?'
Castelli Milano1938: Sustainability is afundamental part of our business model, encompassing environmental, social,and ethical responsibilities. Castelli demonstrates this through various certifications and initiatives.
Castelli’senvironmental commitments include using FSC certifiedpaper.The company hasalsoachieved carbon-neutral status and supports theCarbon Capture Programme, whichfunds woodland conservation and tree planting. We also prioritise usingrecycledmaterials, like fabric madefromoceanrecoveredplastic bottles,and recycled paper and natural plant fibres.Our manufacturing processes aredesigned to minimisewasteand pollution Castelliisa CertifiedB Corp,
meeting thehighest standards of social and environmental performance. We arealso accredited to SEDEX, an organisation that supports ethical supply chains, and commits to workingonlywith partners who sharetheir values. We areactively involvedin community initiatives, suchas donating end-of-lineitems to charities andparticipating in local litter removal.
Screenworks: Sustainability means making smarter choices at everystage,fromthe garments we sourcetohow we decorate and deliverthem. We believe it’s all about progress over perfection. Ourmission is to empower our clients to createbranded merchandise that aligns with theirown sustainabilitygoals.
•Check outthe PM preview of SustainableMerchandise World on p10.
Steel City Marketing MD JamesBiggin shows offeco merchoptions
Merchandise forthe long term
The latest Merchandise World puts the emphasis on sustainable products like never before
Aslatesummer rollson, the promotionalmerchandise industry makes its waytoMiltonKeynesfor theSeptember showcase
Traditionally an opportunity to see what’snew aheadof thebusy end of year period, and achance to conversewith colleagues at aslightlymore relaxed showthan theJanuary edition, this year’s Merchandise Worldalso hasa newUSP
The show,heldatMilton KeynesArena on Wednesday10September 2025,will have anew environmentally friendly product focus,a new unique format, and anew name, Sustainable Merchandise World.
Progressive voices in thesector, from theindustry’strade association, theBPMA, showorganiser,Sourcing City, and growing numbers of distributors and suppliers, have been waving theflagfor sustainability in recent years. The new focus for theindustry’smost important show underlines what has been apparent
forsometime– this is no flash in thepan.
Customers increasinglywant products that have abettersourcing and production storytotell.Whether they arebluechip corporates,top name charities,orimportant academic players, brandsdon’t want to put theirnamesonanything that willreflect badlyonthem.
Thankfully,the industryhas stepped up to theplate, supplying products that assuagethe fearsofthe mosttree-hugging of brand managers. Across theboard,more sustainable choicesare available in most categories, answering thecriticismsthat merchandise can onlyeverbelandfill in waiting.
Sustainable Merchandise Worldexhibition willfeature environmentally friendly promotional merchandise, as well as allthe best-selling qualitypromotional merchandise that visitorswant to
TheEssentials
■ Where –Marshall Arena, Stadium MK, Milton Keynes, MK1 1ST
■ When –Wednesday10September 2025.Showopens from 9.00 and closes 16.30
■ Why –this one-dayevent forfrontline teams andleaders from professional distributors will help them discovernew products forthe Peak Season and learn about product brandingtechniques. This year,distributors mayalso bring invited clients to experience theshow.
■ How -visitors can register at merchandiseworld.co.uk. Thereisafree station transfer shuttlebus every30 minutes between Milton Keynes Central station andthe Marshall Arenabetween 8amand 5pm.
Free airporttransfers from Lutonare available by prior arrangement.
Onsiteparking in all car parksisnow chargeable at £5 perday,payable via RingGo.
The BPMA, joint owne of Merchandise Worldw Sourcing City, is also makin theevent alearning experience withspeakers at theshowwho will educateand informon important sustainability issues and opportunities.
BPMA, owners World with making with speakers issues and This show will also see a tweak to along with distributors permitted to invite a selection own clients, giving them
This year’s showwill atweak to who can come withdistributors permitt aselection of their ownc an insight intothe professionalism of the promotional merchandise industry.
What hasn’t changed is that Sustainable Merchandise Worldremainsthat event that brings theindustrytogether.Atthe time of writing, 86 exhibitors arelined up forthe event, including such established names as PF Concept, The Outdoors Company, XD Connects, Goldstar Europe, and CHX Products. Newexhibitors to theshowinclude outdoor clothing company, Buff; drinkware specialist, Ion8; promotional seed provider, Kabloom, and stationerybusiness, the Manuscript PenCompany.
So,what can youexpect in theway of sustainable products?
SWITCHED ON TO TECH
Oldeani’snew GaN25W and 70Wtravel adapters tickthe box foranyone looking for thelatest tech withstrict compliance made
romGRS (GlobalRecycling andard) certifiedrecycled terials. Theyare made om 20%recycled materials and hold theTCcertification verify theiraccreditation. GaNstandsfor gallium ide which theadapters to transfer powerfaster more efficiently than aditional silicon circuits ging withGaN creates at energy loss so devices emorepower
from GRS (Global Recycling Standard) certified recycled materials. They are from 20% recycled the TC certification to their accreditation. GaN stands for nitride the adapters use transfer power faster and more than traditional Charging with GaN creates less heat energy loss so receive more power.
The GAN 25W is white
N2 available in black, white and darkblueand is supplied in azipped case fortravel.
Oldeani managing director, Malcolm Fritschysaysdemonstrable sustainability is thecentral concern when sourcingproducts.
and methods but individual have the necessary certification crucial. Transaction certificates (TCs) are firm evidence that eco credentials
“Whenselecting thelatestproducts,it is vital to delve into theeco cr products and production me ensuring individual products necessarycertification is crucial Transaction certificates (TCs) firm evidence that ecocrede arevalid and all materialshav been tested to ensuretheyare what they claim,” he says.
Fritschy advises clients to invest in qualitymerchandise that adds valueand has along product life-cycle.
theywill not only last longer they will ensure brands areinfront of theuserlonger and ultimately that’swhat abrand wants from its merchandise.”
THE KEY TO RECYCLING
Forthe past twoyears, Preselihas been supplying and collecting thelanyardsused by visitorstoMerchandiseWorld. The aim wastodevelop products from this material as part of aclosed loop systemthat took the usedlanyardsand turned them intodesirable promotional products
“By selecting products that are bothpractical and well-made
Twoyears in development, Preseli is launchingthe result at this year’s Sustainable Merchandise Worldinthe form of akeyring made from recycled lanyards. Preseli is going allout on sustainability at theshow–itis even bringing itsown electricity batterypacks, charged hWales. ert meet dfrom ave ientsnow will only sider eco oducts. As a anywe do the ing, and ve it’s eindustry doing.” ihas hanumber
even its own battery packs, from its solar panels in North Wales. Mar anager, Robert d the keyrings meet ing demand from clients. “We have some clients now products. a company we want to right thing, and we believe what the industry should be Preseli has worked with a number
Sustainable Merchandise World
of partners on theproject whichfaced several challenges. It has launched aclosed loop system forits lanyardswhichare sent to aspecial processing facility wherethey areturnedintopolyester chips that areused to createthe keyringsthrough apartnership with CHX.
The new keyrings can be branded with decals and featurethe message that they are made withrecycledlanyards. Made in the UK,they will be stockproducts available from Preseli’sUKholding. They join thecompany’s Ariaprene, Neoprene replacement range, which waslaunched last year
THE DRINKS AREONKERAMIKOS
Drinkware specialist, Keramikos is back at the Septembershowfor thefirst time in awhile and will be particularly focused on its Bio Universalreusable coffee tumbler.Likeits other plastic products, theBio Universal is Recyclable.
TheUniversal Bio is microwaveand top-rack dishwasher safe, BPAfreeand double-walled to keep drinks warmer forlonger
It’s special because unlikeother plasticsit breaksdownmuchfaster if it ends up in landfill or theocean. Once disposed of, in afew years it becomesfood formicrobes leaving behind no microplastics, just natural remnant.
The Pantone of thelid and tumbler is 7499C. Full-colour printing is not available forthe Bio Universal as theprocess would introduce non-biodegradable components to theproduct.
PEN PALS
Senator will be showing off its award-winning Evoxx bestseller range and presenting its latest model, theEvoxx Polished Recycled MC –nowalso available withanelegant metalclip
Thelatest memberofthe product family is made from recycled material andisavailable in eleven vibrant colours. Its ergonomic triangular tip ensures an optimal grip and a
comfortable writing experi
Senator’s Evoxx line is completely manufactured in GermanyfromR-ABS, consisting of more than 95% recycled material.Itiscertifiedasa ClimatePartner product whichmeans thecompany has calculated its greenhouse gas emissions, defined and implemented reduction targets,financed climateprojects, and communicated its climateaction strategy
The pen’s refillisalso ‘Made in Germany’ produced according to strict quality standards. With awriting lengthofupto 5,000m, it meets thehighest expectations in termsofquality, durabilityand rawmaterials. When therefillrunsdry,Senator offers afree replacement viaits website
SOUNDS SUSTAINABLE
Miniaturisation is all therage. Manyofusare opting forthe smaller and moreportable in our lives, not least what we listen to our devices with. Earbuds areahandier option than headphones in manycircumstances, but they’reeasy to mislay
Worrynomore, as Juniper has introduced anew earbud case holder,made with elasticated sides to fit multiple brand devices. This useful accessory, made in theUK, is available in either Juniper’s award-winning ComoorPortorPETs,with colour contrast elastics, providing hundreds of colourways. The truly sustainable featureofthis product that all therPETused is made from cutwastefromnotebookproduction to minimise waste.
Juniper wasrecently awarde Platinum status, from Eco Vardis hasazerowastetolandfill polic is constantly looking fornew and innovative smaller products, that can use up everyscrap of material forpurposeful merchandise.
Seedsofchange
Jamie Gray,managing director of Sow Easy explains whysustainabilitymatters to clients
“Sustainabilitynow sits at theheart of howmanyorganisationsdefine their values, communicatetheir brand, andbuild trust withtheir audiences. Increasingly,clients areunder pressure, from consumers, stakeholders, and internaltargets, to demonstrate environmentalresponsibility. Branded merchandise must support these goals rather than contradict them.
At SowEasy,wesee aclear shift towards products that notonly avoid harmbut actively do good. Clients want items that tell ameaningful story, somethingthat reflects long-term thinking, rather than throwawayculture. OurpatentedSeedsticks, madewith recyclable materials andoffering real environmentalengagement, arean example of howmerchandise can meet this expectation.
We welcome anyshowthat puts sustainabilityinmerchandise front and centre. It’s not just apassing trend, it’sa ssaryevolution,and we’reproud to rt of that conversation”.
YOUCAN LEAVEYOUR SOCKS ON
Clothing supplier,Kingly haslong espoused theimportance of sustainable practices for merchandise, and this year’s showisno different.
Kristi White, thecompany’ssustainability manager,saysresponsible resource use and
wEasy will be launchinga number wproducts at Merchandise World, luding cardboardTube Gardens, seeded papernotebooks and postcards, edsticks sticky notepads, and desktop cup seed gardens.
radical transparencyare essential to buildabetterfuture.
“In aworld wheretrust is fragile and greenwashingiscommon, we oose to stand out of thecrowd and ommitments backed by action,” she ruesustainability demands openness, accountabilityand thecourage to put people and theplanet first.”
With that in mind, Kingly is presenting its KS04E NakedSock, whichismade from 80% GMO-freeorganic cotton, grownresponsibly in theEUand mostlyleft undyed to preserve its naturalessence. Blended withregenerated nylon and elastane, KS04E delivers strength, comfort, and stretch without compromise.
EXHIBIT
•Meet
•Present
VISIT
•See
•See
•Optiontoinvite
Flavours of success
Thetaste of success
Edible delights remain afavourite with promoters, with suppliers actively addressing changingconsumer appetites
The bible urges us to ‘eat,drink,and be merry’soit’slittle wonderthat promotional foodstuffsremain popular with endusers.
Recent research by theBPMA research examined thepower of branded chocolate and foundthat 68%ofthose whoreceivedbranded chocolatewould be likely to tryother productsfromthatcompany
Tasteand qualitywerethe most highly ratedfactors (68%) when it cameto choosing chocolate,withbrand loyaltya surprisingly low16%. The most popular occasions to receive chocolate gifts were seasonal celebrations, followedby personal celebrations, and promotional giveaways.
Luxuryand artisan chocolatewas favoured by 38%, classic varieties by 26% and ethical options by 17%.
In termsofsustainability, 43 of consumerssaid ethically sourced cocoawas apriorit whenchoosing chocolate.
Recyclableorbiodegradable packaging was importantto26%
TANCIA’S SWEETSPOT
In afast-paced industrywhere standingout is everything, confectionerycontinuesto prove itself as one of themosteffective tools forsensorymarketing. It taps intonostalgia, emotionand reward.This makes branded sweet treats apowerful brand asset that can be beautifully packaged, responsibly sourced andaligned withcampaign goalsfromcosteffectiveness to luxury.
According to ncia few categories can match confectionery’s to across a broad
and value. Allchocolateoptions in the range aremade in theUK, ensuringboth qualityand reliable supply.Itholds stock in its UK premisestoensureminimum orderthresholdsremain low. All printing is completed in-house withthe option of custompackaging, labelsand variable data printing available
SENSORYSTORYTELLING
Whether you are targeting staff, prospects or loyal clients, the universal appeal of chocolate and in a playful,
curated confectionery
distributors with choice
cording to Tancia Group, egoriescan match tionery’s ability to delight such abroad audience. heryou aretargeting internal staff, prospectsor loyalclients, theuniversal appeal of chocolateand sweets allows brands to connect in aplayful, memorable way. Tancia offers acarefully curatedconfectionery nge designed to support stributorswithchoice
The companyoffers to deliverthissensory storytellingwithspeed,flexibilityand value.Its alcohollicenceopens thedoor toelevated gifting, while in-house printing keepsleadtimes andset-upcosts low. Award-winninghamper giftsets offer avaried selection of confectionery, food anddrink items in threesizes across five put-togetherpacks. Customisation includes thechoice of acustomisable belly band engravedwoodenplaqueorbox packaging. Optional extras include personalised greeting cardsand abranded productofchoice making them ideal forexecutive gifting or loyalty campaigns.
ACCESSIBLEEATS
Fordirectmailersorgiveaways, a90g
BIGSHOWS VENUES IDEAS
Nothing compares to real life and liveevents, so we are delightedtoannounce the BIG showsare back: register nowand get engaged!
Now incorporating and co-locating The BIG Wearables Trade Show as well. The BIG Promotional Trade Shows are the promotional merchandise and wearables events to getto: nothingbeatsthe power of meeting face to face!
Flavours of success
milk chocolatewithafullcolour printed wrapper –asimple yetluxurious touchpoint forany campaign. The Mood hot chocolate sachet offers acomforting seasonal giveaway with standout branding.PackagedinanFSC certified envelopeand fully customisable,itis perfect formailingorgift packs.
different seasonal
EATMYCHOCOLATE
Well known forits delicious cakes, browniesand biscuits,Eat My Logo has been expanding its product lines. TheChorley business hasintroduceda new series of sweets that supplements its existing‘free from’selection, which previouslyincludedMintImperialsand GummyBears.
NowitoffersFruit Imperialsasa new addition to its sweet range.They are vegan-friendlyand comeinavariety of sizes:25g and 50gbags, glass jars, tubes and small or medium tubs
Forpostable promotions Tancia’s Neapolitan chocolatesset includes three milk chocolatesquares, wrapped in afull colour design, and fixed to apostcard whichcan be printed front and back Flavour trends arealso influencing buyer decisions. Interest in nostalgic and noveltyformats continuestorise, with hot chocolate, peppermintcandycanes andsweets providing cost-effective solutions. Retrosweet bags are avibrant option that bring asense of fun to events, brandedcampaigns or staff rewards. Fora ,the king car refreshingly different seasonal giveaway
The UK’s leadingprovider of edible branded products, hasalsomovedinto corporatechocolatewiththe development of its consumer-facing brand, Cocoapod Cocoapod,acquiredbythe brand
personal celebrations suchasbirthdays, anniversaries, weddings,and seasonal events like Easter.The range includes a varietyofhandcrafted chocolates that can be personalised withmessages, names and colourful patterns usinghigh-definition food-grade printingtechnology
This range waspreviously not fully optimisedfor corporateuse,particularly when it cametoaligning withbrand identity and visual consistency
Cocoapod, acquired by the last year, offers a vibrant range of customisable chocolate gifts designed for
That has changed and Cocoapod now bridges thegap betweenpersonal gifting and professional branding,enabling corporateclients to incorporatebranded elements directly on to thechocolates themselvesoraspartofthe packaging design. Whetherit’sa companylogo,a campaignslogan, or athemedmessage, theenhanced product rangeoffersnew opportunitiesfor brand visibilitythrough bespoke,edibleexperiences
e bar combines premium UK-made
festive flourish, the candy
Boxing clever
Anew player in thepromotional food space is serving up novelty
SnackBox started almost six years ago as an offshoot of avending machine companythat had been set up by Will Letts.
During thepandemic, withcompanies shuttering up and workers staying at home, themarketunderstandably slowed, whichled to theideafor Snack Box, providingfood packages forworke as well as forconsumers.
As astaff engagementtool, SnackBox took off and became moreofaB2B play, helpingbusinessesmotivatetheir people andproviding corporategiftpacks.
RichardStevenson, whohas joined Letts in developing thebusiness says theoffering has evolvedfromthe pandemic when it waslargelyabout sending sweets, fizzydrinks and crisps to employees.
“Just as businesses have focusedon thesustainabilityoftheiroperations, we areseeing them looking to morehealthy food and snack
options whenitcomesto supplying food gifts to staffand others,” he says
FOOD TRENDS
On thebroader front, amajor trend affecting food consumption has been the growth of diet drugs that aredesignedto suppress appetites. By some estimates, 1.5 million people in theUKare already on GLP-1drugs. Research by consultancy Rand claimed that 12% of Americans have used these drugs.
According to another consultancy, EY Parthenon, GLP-1drugadoption could put up to a$12 billion dent in themarket growth of snackfoods, and it couldhappen quickerthan companies realise –within a 10-year window.
The drugs seem to particularly effect users’ consumption of severalsnackfood categories. Survey respondents reported asharpshift in theirconsumption from snackfoods to healthy options suchas proteins and fresh fruits and vegetables. Respondents claimedtheir
Aswell as traditional snacks, thecompanyhas founditself with sourcing moreexotic and itemssuchasbanana chips dmangoslices. It hasalsoused nballs and lowercholesterol sfor heart healthy campaigns. company also prides itself on ve and striking packaging. With tmas approaching, it has launched yrange of festiveproducts, ing recyclable cardboard baubles Christmas crackers that can be lled withchocolateand sweets
Thispackaging hasalsobeen used forthe company’streat boxes, andsweet cones. Other
stylishcontainers include painttins, ring pull tins,and cardboardtubes, allofwhich can be branded in housebySnack Box.
“We’re trying to stand out from the crowdbyoffering something abit different,” says Stevenson. “And we pride ourselves on trying to go theextramile to find theproducts that clients want, and to delivertoatight schedule.”
Arecent examplewas acustomerthat needed 17,000 freezepotsquickly. The companyput all handstothe pump for 36 hourstofulfil theorder
“Our partners didn’t seemuchofus, butwegot it done,” says Stevenson
consumption of foods across different snack categories dropped by between 40%and 60%, whiletheir consumption ofspecialtyand healthfoods climbed by nearly 50%. Proteins increased even more, by 65%, and fruits and vegetables by nearly 80%, userssaid.
Companieswithanexposure to snack categories areadvisedtoreview their productportfoliosand consider changes to productmix, formulas and labelling.Some food manufacturers arealreadyincluding ‘GLP-1 friendly’ labels on frozendinners.
Nestle has launchedanew range of protein-enrichedpastas and pizzas for people taking weight-lossdrugs in theUS.
GROW YOUR OWN
Maybe theanswer is to getbacktonature and produce someofour ownfood
Withthatinmind, SowEasy’s patented Seedstickscould be part of theanswer
TheSlough business designedthe product as an environmentally friendlyand practical waytodistribute seeds. Made from recyclable greyboard,eachstick is impregnated withseeds and can be planted directly into soil or compost, with minimal packaging waste.
Among the18seedvarieties available, severaledibleherbs areparticularly suited to food and drink-related campaigns. Theseinclude basil, chives,mint, parsley and amixed herboption. Eachoffersan easyway to grow freshherbs at home, whetheronawindowsill,inagarden, or in acommunity space.
Seedsticksare frequentlyusedin educational,health, and sustainabilityfocusedinitiatives, withthe edible herb varietieslending themselves well to themes aroundcooking, wellbeing and growing your owningredients Bon appetit.
Flavours of success
Countdownto Christmas
Distinctive Confectioneryclaimstooffer thewidest range of shaped chocolateadvents on theUKmarket– each available withcompletely bespokeartwork
Among themost popularare 3D trucks and transporter vans, says Distinctive’s Lara Leech
“Clients love sendingthese astheyare acompletecopyof their ownhaulage trucks along withaChristmasmessage anddrivenbySanta. They are filled witheither Lindor mini meltinthe mouth chocolate balls in mixed flavoursorLindt gold wrapped tablets.”
This year thecompanyhas also introduced popular Milkachocolatefilling in four different flavours. Newshapes include acruise liner 3D advent and atractor.Clients can alsocreatetheir owncompletely bespoke 3D shape advent filled withLindt chocolatetablets or Lindorminichocolate balls. Thereisalso a2Doption available Addedtothe range of luxuryextra-largeadventoptions is aFerrero Rocher filling. Other filling options forthe XL calendars include Tony’s Chocolonely, LuxuryLindt Mix, Lindor large balls, Hello Lindt sticks, Mars Minis, Merci Petits, Kinder minis,Ritter Sportand Toblerone.These areall available in an eco-friendly plastic free calendars.
As well as even moreeco packaging, Distinctive ticks the sustainabilitybox by sourcing mostofits chocolate options from sustainablecocoaprogrammes suchasthe Lindtand Sprungli’scocoafarming programme, Milka’sCocoaLife and forests initiative,Ritter SportRainforest Alliance and Unser Kakao.Thereisalso aFairtradeoption withTony Chocolonely and Swiss Sarotti chocolate Brandsmatter,particularly at Christmas, says Leech. “Many
TECH SWAG RULES, OK!
Matt Pluckrose assesses BPMA researchinto theeffectiveness andpopularity of technology in themerchandise market
Techgiveaways continue to dominate because they’renot onlypractical but also bolster brand recall. According to BPMA research,astriking77% of recipients keep promotional tech gear,significantly morethan typical promotional items.
TECH DRIVERS
Recipients prizethe longevityand value of tech,meaning it stayson desks forlonger.Hybrid usability meansmoreitems suit both office andhomesetups.
Personalised items aregrowing in popularity, and names, roles, and tailored colourscan be added to boost emotional value and engagement of technology
TOPTECH GIVEAWAYS
According to theBPMAresearch wireless headphonesand earbud charging cases were ratedthe mostuseful and appreciated consumer and businessgift. Prices and qualityvary, butthe trend is towardsthe middle or upperend of themarket. Innovation in this area includes active and standardnoise cancelling, wireless charging, waterresistance andevendigital voice assistants
Althoughtrickytosend via couriers powerbanksremain one of themostusefultechitems and with innovation currently in termsofspeed of charging up to PD standards,abilitytochargeall devices including laptops, wireless charging, and morelightweight models arriving, this product categorycannot be ignored.
Wireless speakers remain popularasa lifestyle gift andare
often thesort of branded product whichwill betaken home, shared withthe family and used on holidays and days out. Trends include waterproof casings ideal forpooltime, hybrid models with wiredorwireless sound, solar charging, digital assistants, and impressive powersound.
After nearly 15 years as a promotional staple, USB flash drives arestill viewed as useful by recipients.The memorysizes arecertainly different nowwith current high-end options moving upto16Terabytes of datastorage and in effect acting likemini servers. Thesenow connect via USB-Corlink wirelessly and run at mind boggling speeds well in excess of theoriginal drives.
Phone chargingstands are ratedhighly,reflecting multiple different stands nowavailable manyfeaturing ‘magsafe’ wireless charging and Qi2magnetic charging. Thesecan often charge multiple devices withdifferent powerrequirements.
SUSTAINABLE OR NOT?
Although technology is using more sustainable materials, an interesting pointfromthe BPMA research is that sustainabilityin tech is lessclear cutthan other product areas –only 56%expect it from tech
Tech items continue to contain manynon-sustainable components suchaslithium batteries and wires. This is where our industrywill continue to push boundaries to maketechitems as sustainable as possible and currently thepromo tech ranges arebetter on this area than retail brands.
EMERGINGOPTIONS
Along withthe traditional tech items, new options include items such as Bluetooth-enabled smart trackers insidecharge cables, keyfobs, bicycle accessories, credit cards,badges, and bags. NFCbusinesscards,and smart notebooksthat upload your notes to thecloud arealso growing rapidly
Giventhe prevalenceofhybrid work,handy tech travel cases, pouches, foldable laptop stands, travel mouses, ergonomic mouse pads, fast charge cables, and laptop cases all resonatedeeply Smart and interactive swag likevoice-activatedspeakers, voice activatedLED lamps or smart lightingaccessories to AR/ QR-enabled items that link to interactive content, can create memorable engagement.
THE BOTTOMLINE
The most sought-after tech giveawaysin2025, and heading into2026, arealong thelines of theBPMAresearch and the savvy disruptor ignoresthese at their peril. The keyistocombine
utility, quality, sustainability, and personalisation—and you’ll create memorable, long-lastingbrand impressions.
● Matt Pluckroseisa sales andmarketingprofessional with aspeciality in promo technology
Everythingisdesigned but fewthings are designed well
GRS4.0 Global Recycled Standard
“WE’RE STILLVERY PRICE-DRIVEN…”
Jason O’Connnor talkstoGoldstar’s Annouchka Birchontariffs, international markets,and her latest holiday
JASON O’CONNOR: Ithink we first met when youwereatPF.
ANNOUCHKABIRCH: It wasactuallythe year youstarted TotalMerchandise,so 2004.You were in atinylittleoffice and therewereonly four or five of youonthe team. Youhad acomplaint about an order for25caps and nobody else wanted to come in and see youbecause –well, it was25capsand youwereunheardof. So, Itookonyour account and came to see you, and youtookmeintoacupboard…
JOC: We’llcut this out, that soundsabit aggressive
AB: It wasliterally apantry– youhad all your samples in there. Considering you’re six foot tall and I’mabout three, we were likelittle and large, in thecupboard, looking at thecaps.
JOC: So wherewereyou beforePF?
AB: Iwas international sales manager at Mantis World. Iwas withthemfor almost threeyearsand that wasmyentrance intothe industry.
JOC: You’re morethan 20 years deep into theindustrynow.Are youstill feeling it?
AB: Mostdefinitely.It’slikenoother I’ve workedin. Ifirst qualifiedas an accountant and back then, an accounting office wasmade-up of 30-something men– Ilasted about a week. Ithen workedinactuariesfor almost 10 years, becoming theEast Anglia area manager forEagle Star life insurance.Fromthere, Ijoined Pearl& Dean advertising, and Ithenfellinto promo.
The differencebetween merchandise and othercorporateindustries is that there’s friendlyrivalry. Everybody knowseverybody and it doesn’t matter whetherthey’re a competitorornot –weall have agreat relationship.And of course, youhavea brilliant relationship withthe distributors as well.It’sall very close-knit.
JOC: You’re countrymanager at Goldstar now. The company has evolvedquitealot.
AB: This is my eighth year.It’sgone really fast and our reputation has only grown. When Istarted,there were threeofusand we were specialists in pensonly. We’ve growntobecome specialists in pens, bags and drinkware: it’sphenomenal. We’ve also becomea sustainablecompany Everything we’rebringing in has an elementofsustainabilityaboutit, with
thedocumentation to back it up.It’squite different from when Istarted
JOC: Is thesustainable approach being rolled out to all countries or is it Europe specific?
AB: The decision is from America and it’s being rolled out to all countries. Since the end of 2024,everythingwe’ve been bringing out ticksall theboxes on sustainability
JOC: Howisthe US armfinding thetariffs?
AB: That’scausinga fewissuesand things areuncertain because obviouslypricing is going to be an issue overthere. But it’snot only thetariffs. I’ve had companies in the UK askinguswhether anyofour recycled stainlesssteel is Russian-based–traceability is everything
JOC: We had abit of that when the warfirst kickedoff.Ilovethe American market–italwayslooks so attractive. Butthere’sgoing to be billions of dollars spent on importing from theFar East and everysingleone of those deliveries is nowgoing to fall victim to thetariffs
AB: We’vealso got manufacturing in
Mexico,soIthink theAmerican marketis goingtobehit on all fronts.We’re lucky that it’snot going to affect theUKand the European marketasmuch.
JOC: In theUK, we’vegone through yearsofpeople buyingthe same products. Now, we’reseeingcustomers spending moreonqualityand increasing thequalityofthe products they’rebuying, and maybe opting for quirkier items. Whatdoyou think?
AB: Iagree. When Ifirst started,the mainproduct colours that sold were black, white, red, blue –classiccorporate colours.Now,mostofthe products Isee selling arelimegreen,yellow,purple. The colourwayshavechanged completely. It’s morevibrant, moreinyour face
JOC: Youmust speak to theother countrymanagers at Goldstar Whatare thebig emerging markets in Europe?
AB: You’ve got Sweden, Switzerland, Denmark, and especially Italy,cominginto themarketplace. They’reverydifferent to what we’reusedtobecausewiththem, there’snosuchthing as aprice point
Our shows are open to directors, managers, internal sales& adminstaff. Anyone involved in sourcingpromotional merchandise will benefit in some way by spending quality time with supplierscommitted to providingthe best possible support to theirdistributors.
Whereas withus, we’restill very pricedriven. So,ifIspoke to someonefromone of those countries, thefirst thingI would sayis: “doyou have abudget?”And if they saidno, it’slike–okay, where do Istart?
JOC: Price points arejust instilled into us,aren’tthey? They seem so natural overhere, but perhaps we just don’t understand thepsycheofsomeofthe smallercountries. Talking of overseas, have youhad anyofyour incredible holidays recently?
AB: I’ve actually just come back from ten days away –fiveinSouthAfrica and five in Mauritius. It’s thefirsttime I’ve been on holiday withoutgoing off-gridorhaving to hike somewhere. Iwas withmysister andifshe’d leftmetoorganise it,I’d have bookeda YMCA. But shebookedand went five-star. Igot abit bored eventually.You can only drink so much…
JOC: So youneedananti-holiday to get overthe holiday?
AB: Exactly
• Jason O’Connorismanagingdirector of TotalMerchandise
The show team and exhibitors are delighted to invite you to your local show! We can’t wait to welcome you to see ourfantastic and diverse rangeofpromotional products and wearables.
• Our localevents mean travel time is minimal, making it much easier formorestaff to attend, without toomuch disruptiontoday to day business.
• Seethe current best-selling and latest innovative products and services.
• Have proper discussions with 24 leading suppliers in a less formal, relaxed environment
• Over £1500 worth of special offers only available by attending
• Parking is free; lunch is provided; refreshmentsare availablethroughout theday.
MARCH 18, 2026 WCCB BONN
Truly effective, verifiably sustainable and tangiblycredible:Haptic advertising is allofthis HAPTICA® live shows theimpressive potential of promotional products andmerchandising.
PRODUCTS & IDEAS
CONCEPTS
More than 100 brands, specialistsand and newcomers with thousands ofarticles CAMPAIGNS &
Lecture programme and Best Practice Show KNOWLEDGE &FACTS FACThibition
For marketeers, buyers, HR specialists, agencies and distributors.
ADMISSION IS FREE OFCHARGE. Register at: www.haptica.live
ASTEPINTHE RIGHTDIRECTION
Exceptio is aBritish manufacturing success storywithanemphasison quality and sustainability
This summer,BPMA visited Exceptio’s brandnewUKproduction facilityinLeicestershire.
As one of theUK’sleading custom sockmanufacturers
Exceptio produces morethan 26 million pairs annually across itsUKand Portuguesefacilities, serving theretail, promotional, and sportswearsectors witha dedication to design, quality,and performance.
From classic dresssocks to highly technical athletic wear every pair is crafted withcare, using yarnsthatare within the scope of Exceptio’sOeko-Tex certificationstandard(13226CIT), and manufactured to the highest standards of ethical environmental, and social responsibility. Everystage –from yarn selection to finalinspection –isbuilt on transparency, traceability,and trust.
GREEN PRODUCTION
Exceptioproduces its garments in an A-rated, future-fitbuilding that reflects thebrand’songoing investment in innovation and sustainability. Equipped with thelatest knitting technology andadvanced design software, thesiteuses green energy sources, including an air source heat pump,MVHR (mechanical ventilationwithheatrecovery),
solarpanels, and green-certified machinery.
The site avoids fossil fuel systemsaltogether and is supported by acompany fleet that is 75%hybrid or fully electric –completewithon-siteEV chargingfor staffand visitors.
Exceptio’sUKfacilitydoesn’t just represent progress in production–itrepresents pride in Britishindustry. By keeping part of theirmanufacturing on home soil, Exceptio is safeguarding skilled jobs,reducing globalfreight impact, andproviding agile, transparentservice forits clients.
‘SOCKOLOGY’
On his visit, BPMA membership director,Tom Robey met
thepassionatein-house team –proudly referred to as ‘Sockologists’–who bring expertise to everybrief.Their attentiontodetailbegins with immersive3Drenders that userealyarncoloursto
LocalSupport
eliminateambiguity and inspire confidence. Theseassetsnot onlyaccelerateapprovals but bring concepts to lifewith unmatched clarity. Everyclient benefits from dedicatedaccount handlers,expert sampling,and a production processdesigned for reliability,quality, and speed
With decades of experience and acommitment to Britishmade excellence, Exceptio continues to raise thebar in ethicalmanufacturing,design innovation,and customer service.
BPMA memberswillbeable to find outmoreabout the companysoonasvisitstothe factoryare being arranged. Watchout formoredetails l Exceptiowillbeat Sustainable Merchandise World in Milton Keynes on 10 September
ContactDetails
Pleasecontact amember of our local support team for advice on any matter related to debt and credit management
London and South David Barker
dbarker@directroute.co.uk 07766545871
Midlands and East Anglia KenBrown kbrown@directroute.co.uk 07795214426
Walesand North West Ian Jenkinson ijenkinson@directroute.co.uk 07860 197476
North East,Scotland andNorthern Ireland MikeCollins mike@accountassyst.com 07866 427363
MERCHANDISE FORCHANGE
The BPMA hasformed anew partnershipwithPepala, acommunity interest company that helps redirectunwanted and surplus goodsto schools in Malawi. Founder,Amara Sharif, explains whatitdoesand how merchandisecompaniescan get involved.
Pepala, whichmeans ‘paper’ in the Chichewalanguage,isanot-forprofit organisationdedicated to bridging theeducational resource gap in developing countriesbyrepurposing surplus and obsoletestock from UK businesses. Around theworld, many schoolchildren lack access to basic supplies such as pensand paper
We work witharange of businesses across theUK, collecting supplies that would otherwise go to landfill and giving these items anew purpose in schools in Malawi. We have collaboratedwith organisations from both thepublicand private sectors, receiving stockfromBrand Addition, Britvic, KPMG UK,Redbridge Central Libraryand Museum, to name just afew.Wehaverescued morethan 15,000 pens and pencils andmorethan 8,000 books from landfill
CHANGING LIVES
The process is simple: Pepala receives surplus and obsoletestock from UK businesses, sorts and packages theitems, and sends them to Malawi, wherethey makealife-changing difference in schools
It is avirtuous circle. UK businesses reduce their waste, fulfilling sustainability and CSR goals by redirecting surplus stock Students in under-resourced schools in Malawi receive essential suppliesthat improve learning.
BPMA members can be naturally complementarytoPepala’s mission. The promotionalmerchandise industry produces large volumes of items that are perfect forunder-resourced schools.Pens and notebooks remainamong themost ordered promotional products in theUKand arevalued in schools.
REDIRECTED GOODS
Brand Addition contacted us aftera client had 4,000 pens that didn’t meetquality standards due to afaultytopper.They removedthe toppersand donated the perfectly usable pens, whichare now heading to students in Malawi.
We also partnered withalaw firmthat recently rebranded and donated 7,000 surplus pens and acollection of unused notepads.
Additionally, Britvicsentusloads of reusable waterbottles—supporting hydration and sustainability for schoolchildren.
l AmaraSharif is executivedirector, Pepala. Go to pepala.org.ukfor more information
BPMA PRODUCTAWARDSENTRIES ARENOW OPEN
Entries are invited for the BPMA Product Awards 2025, the promotional merchandise sector’s most prestigious recognition of the products that are shaping the industry
The Awards areopen to bothBPMA Members and non-members withentries closing on 8October
Apanel of judges willassess products entries in nine categorieswithshortlisted entries being subjected to afinal round of in-person judging.
Judges aregathered from senior professionals in theindustryaswellas senior associates in other industrybodies, professional organisations and theBPMA Board.
Winners
willbeannounced at this year’s BPMA 60th AnniversaryCelebration featuring theProduct Awards taking place at The Brewery, London on 11 December
Theaward categories this year are:
•Apparel Product of theYear
•Award &Exhibition Product of theYear
•Bag &Folder Product of theYear
•Drinkware Product of theYear
•Food &DrinkProduct of theYear
•Health, Travel &LeisureProduct of the Year
•StationeryProductofthe Year
•Technology Product of theYear
•Writing Instrumentofthe Year
All entrants will automatically be entered intoanadditionalthree categories free of charge. These are:
•Innovative Product of theYear
•Sustainable Product of theYear
•UKMadeProduct of theYear
An overall winner,the Grand Prix Awardwill be selected from all winning entries across thenine categories, on apoints basis. The Grand Prix Award will be revealed separately at theBPMA AnnualAwardsinJanuary2026.
Full details on howtoenter the awards canbefound at bpma.co.uk/ productawards.
NEWTALENT AWARDS SHINE ALIGHT ON THEBEST IN MERCHANDISE
The BPMA is introducing two new awards celebrating the individuals who help shape thesuccess of our industry
Named theBPMAEmerging Talent and Recognition Awards,theseawardsare designed to spotlight both up-and-coming professionals and long-standing contributorsacross the promotional merchandise sector
The Emerging Talent Award celebratesindividualswho’vejoined theindustrywithinthe last threeyears andare already making ameaningful impact.
Honouring long-standing professionals with more than 10 years
in theindustry, theRecognitionAward is aimed at those in theindustrywho continue to demonstrate dedication and excellence.
BPMA Members have been invited to nominate colleagues and peers to highlight their achievements.The awards areanopportunitytocelebrate talent and dedicationwithin theBPMA member community, raising theprofile of individuals making areal difference.
Nominationswill be judgedto produceashortlist in November withthe results being announced at
theBPMAAnnual Awards Dinner on 21 January2026where winners will receive aphysical awardinfront of their industrycolleagues.
Allwinners and shortlisted nominees will receive adigital badge to share on social media and professional platforms. They will also be featured in a profileinthe BPMA 60th Anniversary Brochure and across member communications
Formoredetails on thetalent awards, go to bpma.co.uk/emergingtalent-and-recognition-awards/.
STILLFLYINGHIGH
Celebrating 30 yearsinbusiness, AMT Marketing hasset it sights on future success.And it allstartedwitha kite
AMT MarketingLtd,along-standing andrespected member of the British Promotional Merchandise Association(BPMA), recently celebratedits 30thanniversary.
Marketing Ltd, a long-standing
The Guildford-based companyheld aclassy and relaxing summer’s garden partyinthe groundsofits Loseley Park headquarters.
Staff,customers and suppliers gathered foraspecial daywheretheywereableto enjoydelicious canapés and paella in the sunshine, exploreAMT’s carefully curated product showcase, and take aleisurely tour of thebreath-taking gardens.
CELEBRATORYMOOD
Managing director and founder,Andrew Turner,said: “Wewant to extend our deepest thanks to all ourwonderful customersand suppliers whojoined us in celebrating 30 fantastic yearsinbusiness. Your support overthe yearshas meant the worldtous. Here’s to manymoresuccessf years ahead.
30 fantastic years in business. Your over the years has
Turner credits abirthday gift– ahighperformance kite–withsparking theidea
unique product set thewheels in motion, and thecompanyhas gone from strength to strength, including surfing thewaves of crazes including theyoyo, as well as sporting events suchasfootball and rugby(its fantasy football league has been afixture of the promotionalsector).
GROWTH STORY
Over its 30-year history, AMThas grown bothorganically and through smart acquisitions: RR in 2015,RMin2016, and Bourne International in 2019.Eachone helping to broaden itsoffering and enhance service to customers.
The companyworks with clients of all sizes across theglobe and sources products through trusted partners in theBPMAsupply chain and by keeping aclose eyeontrends at international trade shows
It wasaproud winner of theQueen’s Awardfor International Tradein2019, andits commitmenttocontinuousimprovement sawitachieveISO9001in2020.
Sustainabilityisabig part of what it does do.Asproud supporters of theBPMA’s StepForward Pledge, theteam at AMTis committedtooffering greener choices and helping customers meetenvironmental goals.
BPMA MEMBER
AMThas been aproud BPMA member since 2009 and continues to lead by example. The team’s dedication to service, innovation, and sustainability hasearned it aloyal client base and industryrecognition. Perhaps most telling of all is theloyaltyofthe team itself–manystaff have been with AMTfor years, a testament to thecompany’ssupportive and welcoming culture.
Based in thebeautiful grounds of Loseley Park in Guildford, Surrey,AMT operates from aunique setting. Loseley Park itself is steeped in historyand has featuredin popular TV shows and films like Midsomer Murders Emma Belgravia The Crown,and The Gentlemen.It’safitting backdrop for acompanythatblends tradition withfresh thinking in AMT’sown ongoing story.
Seeyou at Merchandise World!
Wednesday10thSeptember2025 Arena MK,Milton Keynes
To find outmoreabout whyhundreds of Distributors and Suppliersenjoythe support andbenefitsofmembership, come andvisit us at Stand12
Distributor registration
Distributorclientregistration
