This year’s MerchandiseWorld wasanother blockbuster–setting anew record for attendance anddemonstrating yetagainthe power of promotionalmedia
With 2025 beingthe BPMA’s 60th anniversary, visitors were treatedtoa newlookfromthe Associationasits freshbrandingwas unveiled in Coventry providingaforward focusedimage
As well as thecolourful newbrand, therewas astrikingdisplay of some of merchandise’s‘best bits’through theages. Whocan forget such classics as theSmash Robots,Homepride’s Fred,the NatWest Piggies, andthe TangoMan?These,and many others were on displayatthe BPMA’s Museum of Merchandise, markingclassic campaignsthrough theages.
ProductMedia Magazine is availabletothe wholepromotional merchandiseindustry. It is theofficial magazine of the BritishPromotional Merchandise Association(BPMA).
Prideofplace went to astunningwall displayofComic Relief RedNoses –surely oneofthe most effective pieces of promotionalmerchandise ever devised, andone that came from aknockabout conversation involvingComic Relief veterans SirLenny Henryand RichardCurtis.
This humble pieceofmerch continues to inspireand is centraltothe BPMA’s link up with ComicReliefthisyearasitseeks to raisefunds forthe charity. Look outfor thedetails andsign-up forthe bigstep-up challengeatbpma.co.uk.
Youcan read some of thefascinating historyofthe RedNoseinthisissue (p32), notleast howithas changedwith thetimes,becomingmorecreativeand also sustainable.
Anotherpromotional mainstay that hasevolved is thepromotional catalogue which continuestobea powerful tool for both suppliersand distributors.Nolonger confinedtopaper,today’s cataloguegroups span marketingchannelsactingasbusiness partners forthe sector
Andwhile we’retalking aboutevolution, breaking news is therebrandingof September’sMerchandise WorldinMilton Keynes to SustainableMerchandise World with an exciting focusonsustainable productsand practices, with leading speakers to inform andeducate.Lookout for more informationonthe BPMA websiteand social media.
When it comestobusiness, it seemsthe keymessage is to neverstand still.
DOWN TO BUSINESS
Merchandise World brought the industry togethertoplan for theyearahead
Merchandise Worldalwaysmarks acolourful start to theyear,no matter howgreythe January weather –and this year’s was particularlyso.
However, therewas colour aplentyat theCBS Arena in Coventryfor thetwo-day merchandise extravaganza as suppliersand distributors made their plansfor theyear, checkedout new products, and celebrated thebest in thesector
The BPMA, partnerinthe showwith Sourcing City, wasshowing off its newlook withthe official unveiling of its first rebrand foradecade. The colourful new look introduces anew brand palate and modern lookasthe Association usesits 60th anniversaryin2025toensurecontinued relevance in thedigital landscape.
Phil Goodman,CEO of theBPMAsaid: “Whilst we arecommittedtoalways maintaining professionalstandards, we felt we can also be alittle playfuland believethat our new brand reflects the fact that at theheart of our industryis thehappiness created by thegiving and receiving of branded merchandise.I am really proud of thenew BPMA brand and feel it will play avital role in helpingusto achieveour wider objectivesoverthe next 12 monthsand beyond.”
MUSEUMOFMERCHANDISE
As well as its strikingnew look, theBPMA wascelebratingthe industry’sheritage with aMuseumofMerchandise that featured some of the‘greatesthits’ofpromotional merchandise–products that hadbeen intrinsically associated withsomeofthe best-knownbrands in Britain.
The displayincludedsuchwell-loved charactersasthe Tetley Teafolk, theNat West Piggies, Smash’s robot, and Fred, theHomepride Flourshaker,aswell as merchandiseassociated withMcDonald’s,
Carling, Blockbuster, London 2012,Tango and manymore.
Astunning additiontothe stand wasa historyofthe Comic ReliefRed Nose, with morethan20separatedesigns showing theevolution of one of thesimplest, but
most effective pieces of merchandise ever designed, andone that has raised millions for thecharity. The displayalso helped highlight that theBPMAisworkingwithComic Relief this year as itsnominated charity(see p32).
Looking back is great fornostalgia, but therecord1,500 visitors over thetwo days of theshowhad their eyes setfirmlyon thefuture. As always, therewas plentynew to see withmanycompanieslaunching productatthe show.
MerchandiseWorld
Visitor numbersonthe first daywerethe highest recorded forthe showpost-Covid, and thetotal figurethroughout thetwo-day show wasonly slightly belowthe record setting pre-pandemic showin 2020
The attendance representedaround 600 distributor companies, mainlyfromthe UK and Ireland, butalso from theEUand the US. They were able to discuss business with 174exhibitors –anincrease on last year –including 18 new suppliers
Overseas exhibitors represented 20%of exhibitors and presented some products and services not readily available in theUK. Others offered EU-based servicesenabling distributors to order anddeliverdirectly within theEU.
Showorganiser,Ella Long said Merchandise Worldcontinued to provide value forthe sector
“Seeing theshowgofromstrengthto strengthisa real delight, as is hearing compliments from exhibitors and visitors alike,” she said. “Our team worksvery hard to makethe eventspecial,and it is so nice when it is noticed. We also take great pride in thequalityand volumeof thevisitors,whichissomething else our exhibitors appreciate.”
CUP WINNER
As always, therewas plentyofnew stufftosee. First Editions wasonhand with warming cuppas to introduce its revolutionarynew reusable coffee cup Named Foamo,the cup is patented and uses innovative foamingtechnology, reducing plastic use by 50%compared to traditional reusables. It is made with85% less virgin material, plant-based, and is 100% kerbsiderecyclable.
Notonly does it keep drinkshotter forlonger,but it has a20x smallerCO2 footprint across its entireproduction journey.Itismadeinthe UK by theBriman member companyusing zero waste production and poweredbyrenewable energy.How muchmorevirtuous can youget?
MarkAlderson, MD of First Editions, said thecup was“stylish, sustainable, and smarter than anything outthere”.
“We’ve spent years developing this innovative product, withboththe environment andpracticalityinmind, ensuring it’sastandout choice for businesses that careabout theirimpact,” he added.
CLOSING THE LOOP
Preseliwas also showing offits new products, includingthe closed loop system forits lanyardrange whichwas being usedatthe showbyMerchandise World. Lanyardsare takenbackbyPreseli and recycled and reused.The company is workingwithsupplierCHX to develop new products from them.
It alsolaunched asustainable alternative to Neoprene called Ariaprene which promises to be acleaner option using44% less CO2e than virgin foam, is made from recycled fabrics, and is chlorine free, as well as reaching global certifiedrecycled standards. ExistingNeoprene products,such as laptop bags,justgot cleaneritseems.
“Wedon’t launchproducts that don’t have agood eco-story,” saidRobertBruce. “We’re trying to do good.”
The trendfor new productstobe environmentally friendlywas clearacross allexhibitors. The demand forsustainable products continues,and theshow’sECO Worldpresence provedanefficient wayfor visitors to identify thetop environmentally friendly products in theshowhall.
TIGERCOTTON
Neutral clothing alsohad its products on show withthe messagethat100%organic is not enoughwithaplethoraofcertificates that it saidguaranteed that its cotton clothing adhered to thehighest social, ethical and environmental standards.
This includes thedevelopment of ‘tiger
corridors’inIndia to protectthe habitatofthe great BengalTiger in Madhya Pradesh, as well as thecotton farmers in the area.The company hasconverted 4,000 farmerstogroworganic cottonthat helps protect biodiversity at all levels. Although it takesfour years forfarmers to convert their crop areas to certifiedorganicstatus, the company pays thepremium price fortheir crop from thetimetheysignup.
DIGITAL DELIVERY
As well as products,the increasingly digital nature of communicationsfor merchandise companieswas cateredfor withanumber of services offering data-basedservicesto makeprocesses morefrictionless JobMGT,aCRM and softwareplatform forthe promotional merchandiseindustry launchedanew MerchSearch function at theshow. This streamlinesthe quoting process by connecting distributors withlive supplier data on price, cuttingquote times to seconds, said CharlesSimmons,lead creator,Job MGT.
• More than 70 keysuppliers &brands • Free to attend
Nothing compares to real life and live events, so we aredelighted to announce TheBIG showsare back thisspring: register now andget engaged! Now incorporating and co-locating The BIG Wearables Trade Show as well.
TheBIG PromotionalTrade Shows are the promotional merchandise and wearableseventstoget to in 2025.
• Convenient locations
“It’sagame-changer forthe UK promotional products industry, saving businesses valuable timeand enabling them to respond to customers withspeed and accuracy. No morephone calls or manual stockchecks –it’sall live,all in one place,” he said.
Merch Search integrates withleading suppliers including BabyUSB,BagCo, First Editions, Impression Europe, Keramikosand Thermalmate, Laltex, Solo Midocean, PF Concept and XD Connects. As well as live pricing and stocklevels, it reflects specialpricing agreements for
individual distributors
Also announced atthe show,and launched at thebeginning of February, wasthe newSourcing City Platinum, whichispoweredfromdatain DynamicHighway
Sourcing City customers will automaticallysee product stock, standardpricing,catalogue group prices, and anyspecial buying prices adistributor mayhave. Morethan50 Suppliershavetheir data in Dynamic Highwaywithmoreinconversation.
REBRANDS
Othercompaniesthatwereshowing off anew lookincludedseeds specialistSow Easy, whichwas featuring its new rebrand forthe firsttimeatMerchandise World. Theredesign emphasises thefullrange of thecompany’soffering beyond its hero product,Seedsticks.
Also refreshedwas Goldstar.Bestknown forits writing instruments,the past year has seen thebusinessexpand its range to includeproducts such as drinking vessels,bags, and stationery.Its new
ANEW LOOK FORBIC ICON
Bic wasshowingoff anew twist on its 50-year-oldCristal pen at MerchandiseWorld.
Allowing printing directlyonto thebarrelfor thefirst time, theBic CristalExpressionisthe resultofongoing development that has introduced a cutting-edge digital printing technique, called BritePix,whichallows full-colour, high-quality prints on thebarrel.
Agustina Campos, Bic communication manager saidcustomers have frequently requested theCristalfor branding and promotional purposes.
“For years, achievingthis was challenging due to theunique hexagonal shape, whichmade traditional printing techniques difficult to apply consistently This is thefirsttime we’vemanaged to print directly on to thebarrelofthe iconic Cristalpen.”
In addition to thenew Cristal Expression, thecompanyispromoting other items from itspromotional range in 2025
coveroption made of 39%apple waste.
Bic remains committed to European production and hasmanufactured in Europe –primarily in France –since 1950 Bic Graphic is based in Tarragona, Spain
The companybelieves that this allows it to take full ownership and responsibility forits facilities, whichare ISO 14001and 9001 certified, ensuring exceptional quality and sustainable practices.
collection
collection placed particular importance on sustainabilityand focusedonrecycled materials and colours inspired by nature.
Solo midocean wasmakingits first appearance underits new guisehaving recently renamed to incorporatebothparts of thebusinessthatmergedtwo yearsago Morethana namechange,the company claims it willhelpbusinessesgrowwhile staying true to what matters most
The sametrusted team willdeliver the service, offering fast serviceand innovation, tailored customisation,and sustainable solutions.What’snot to like?
WHATTHEYSAID
“Merchandise World2025complete! Reallygratefultohavethe chanceto meet our partners in person and see lots of new and exciting products.”
TAMARAVAZQUEZPEREZ,MARKE CREATIVE MERCHANDISE
“The team justgot back from Merchandise Worldand we’rebuzzing withideas. Thereare so manyfun and innovative products this year –wecan’t wait to sharethemwithyou all. Exciting things areonthe way, stay tuned.”
SELECTBUSINESS GIFTS
“It hasbeena crazy, busy week but we have hada blast! MerchandiseWorld didnot disappoint, an arrayofnew itemswhichweare currentlywading throughand will be sharingshortly.”
NICOLA TEALE, PERFECT PRINT & PROMOTIONS
from the flame, and it safety mechanisms. Customisation options include screen
TheBic EZ Reachlighter fits comfortably into apocketand delivers up to 900lights. The 3.5cm wand keeps handssafely away from theflame, and it has built-in child safety mechanisms. Cust options include screen printing and BritePix digitaleffects.
Bic’sPartner
waste by producing on demand.
Notebookseries brings premium, Italian-made FSC-certified notebooks market. The series is av as an A5 hardcover or notebook, withFSC pa
Notebook series and FSC-certified to the market. The series is available as an A5 hard cover or soft cover with FSC paper, and a fruit
JaninaBerlinghoff Farrero, Bic sustainabilitymanager,said European production also significantlyreduces its carbon footprintbyminimising transportation distancesand reducing wastebyproducing on demand. us to offer short ustomers, with greatercontrol over our supply chain delays. In recent seen growing est in products ope’and an appreciation hentic local manufacturing–tjust assembly.”
“It wasbrilliant to catchupwith long-time clients and meet so many new faces too! We lovedwalking youthrough our latest decoration techniques -fromnext-level embroidery to innovative print ideas. We hope you left inspired (and maybe alittle dazzled) by what we candofor you. ”
“This proximity also allows us to offer shorter lead times to our customers, with greater control our chain and lower risk of In recent years, we have seen customer interest in ‘Made in Europe’ and an increased appreciation for authentic local manufacturing –not just assembly.”
SCREENWORKS
SEE YOUIN
MILTONKEYNES
If youdidn’t manage to get to this Merchandise World, thenext showison 10 September in Milton Keynes. Find full details at merchandiseworld.co.uk
Arecent promotionalcampaignby McDonald’sdemonstrated the powerofpromotional attireto engage, entertain and delight.
The fast food giant gave 4,000 Swedish customers aspecial, one-of-a-kind T-shirt that featured an image of theirtillreceipt Aimed at McDonald’sultras, thecampaign, Made to Order,allowedwearers to flaunt their favouriteorder,and aQRcode on theshirt gave them aspecial deal when they wore theiteminSwedish McDonald’s restaurants.
Proof,ifneeded, of thepowerof promotional clothing.
Whatever we wear,there is an item that will be suitable foranindividual and foraparticular situation. Clothing can be matched to age, gender,sizeand taste, as well as to an occasion be it work celebration, sport, fundraising orjust fun.
STARTATTHE TOP
As PM columnist, CliveAllcott writesinthis issue (see p23), branded clothing starts at thetop,withhats, and thechoice is huge–from baseball caps and beanies,tobucket hats and peaked caps,there is something foreveryone.
Laltex’sFast FitPromo has unveiled a newTom Franks headwear range which exemplifies this. The versatile collection of 13 stylishdesigns,includescaps, beanies and unique styles tailored to suit anylogo event, or occasion.
TomFranksisFast FitPromo’s own headwear brand, combiningquality, comfort, and customisation, forbusinesses, sports team,orevent merchandise.
With premiumembroideryand fullcolourDirect-to-Film (DTF)printing, customers can personalise their headwear withsleek,professional logos or vibrant,
eye-catching designs.Eachpiece is crafted to help branding stand out and leave a lastingimpression.
BODYPOSITIVE
The humble T-shirtis one ofthe most popular promotional items ever,effectively turning thewearer intoa walking billboard Hoodies, sweatshirts and jackets allhavethe potential to carry amessage, whether it is forpromotionalpurpose,togiveemployees asmart branded look, or to conveya messageofsome sort.
These days, thetype of garmentisas important as its branding in supporting a brand’svalues. Thereisgreater scrutinyon theway aproduct is made than ever,and garmentproviders areresponding.
Danish companyNeutralproduces sustainable apparel and accessorieswith aholistic approach that covers thewhole supply chain. Starting withabiological approach to soil fertility rather than using chemicals, Neutral workswithfarmers to produce 100% certified organic cotton,
adopts aFairtradestrategywithits producers, usesrenewableenergy, ensuresits factoriesare measuredfor human rights practices, and monitors hazardous chemicals in production, as well as monitoring recycled content.
Its impressive arrayofcertifications covering theseareas –including GOTS, EU Ecolabel, SA 8000,OekoTex, and GRS–are displayed live on its site.Italso protects tiger habitat in India through its TigerCotton scheme, says Neutral’s TracyRichards.
She notes atrend forbuying lessbut better,indicatingthatthe sustainability messageisgetting throughtosome. Onething that hasnot changed, is the popularity of T-shirts –she says the oversizedversion is acurrent favouriteof buyers.
COLOURED WITH CARE
Meanwhile,Kingly hasunveiledwhatit claims is theEU’sonly GOTS-certified dyehousefor precision Pantone colour matching. This enables brands to achieve colouraccuracywhile maintaining the highestsustainabilitystandards.
Clothing andbags
“For toolong,brands have been limited to asmall selectionofstock colours We’rechanging that,” says Robert Armour, CEOofKingly. “Our dyehouseallows businesses to createapparel in their exact Pantone shades,without compromising onsustainability. Thisisthe futureof responsible textile production.”
Awastewater treatment systemensures that allwater returned to theenvironment is clean, toxin-free, and safefor aquatic life It is backed by EcoVadis PlatinumMedal, GOTS, Oeko-Tex STeP Level3,and Cradle to Gate sustainabilityreporting
Lowminimum orderquantities from 100T-shirtsor50sweaters, means sustainable apparel is accessible to businessesofall sizes.
MANTIS ACQUISITION
In another indication of thegrowing appeal of sustainable promotional clothing brands, Mantisand Babybugz have been acquiredbyL-Shop-Team,one of Europe’s leadingwholesale suppliers of promotional, corporate, andworkwear textiles.
L-Shop-Team and MantisWorld, which developed thebrands, have worked closely together formorethan20years. Thestrategic move aligns withL-ShopTeam’s commitmenttosustainability,
transparencyand ethical business practices
The acquisition willstrengthenthe brands’ profilethrough additional investment in marketing and depth of inventory. Both brandswillcontinue to be distributed throughthe usual distribution channels in theUKand Europe.
MantisWorld haspioneered sustainability initiatives, such as theImpact Calculator whichallows customers to assess the environmental impact of eachgarment and theintroduction of QR codes,ensuring transparency, traceabilityand compliance withfuturelegislation. Bothbrandswill continuetoleadthe wayinsustainable fashion and printable garments over the comingyears.
Prama Bhardwaj, CEOofMantis World, said: “L-Shop-Team’s commitment to sustainability,its strong ethical practices and its remarkable trackrecordofbuilding trustedpartnerships madeitthe ideal company to carry on theMantis and Babybugz brands.Weare delightedthat our shared values, particularly ourfocuson female leadership and responsible sourcing, willcontinue to flourishaspartofL-Shop's innovative and purposefulteam.”
GRS – are on site. It also
oversized version is a current favourite of
SPEEDYDELIVERY
As well as thedesirefor moresustainable options, theneed forspeed has never gone away
Samedayprintwear, asister companyof Samedaybags promises it can print and deliverclothing, using sustainable materials in as little as 24 hours.
“We’re seeing moreand moreevent organisers and bands turning to quick printing solutions,” said Melvin Green, director of Samedaybags. “Whether it’sa festivalneeding to adjust to lineup changes, sponsors finalising logos, or bands running lowonmerch mid-tour,there’sareal demandfor speed and reliabilityin printing We'vehad thepleasureofprinting forsome incredible brands, includingAdidas, Ben& Jerry’s,Fender,and Cadbury.
Hard launched at Merchandise World, orders aretypically printed T-shirts and hoodies, Green adds. The companyuses water-basedinks forscreenprinting and holds alarge varietyofstock,including T-shirts, hoodies, polo shirts, sweatshirts, beanies, caps, jackets, gilets, and fleeces.
FEETDON’T FAIL ME
Oneofthe most notable areas of growth in clothing in recent years has been promotional andbranded socks where a number of companies nowoperate in what waspreviously aniche area.
Oneofthe most recentisStand4Socks, whichwon aBPMAProduct AwardGold forits classic whitebranded crew socks. Started by Josh Turner in 2015 withthe idea of creating themost comfortable socks in theworld, andalsooftrying to change the worldthrough socks.
This bold ambition comes throughan innovative scheme wherethe company donates one pair of itssocks to worthy causes forevery pair that it sells, whether at retail or in theB2B environment.
Socksare one of themost requested items from homelesscharities. Although people aregenerous with donations of clothing, money,and food,most of us don’t donateour oldsocks so they arealways
required.Stand4Socks created asock specifically forhomelesspeople.Because they areontheir feet longer than manyof us, it is antibacterial as recipients maynot be able to wash them regularly. It is also thicktobewarmincoldweather.
handlesensures maximum versatility. Bags HQ alsooffersaselection of naturaland recycled products,suchasthe premium soft feel laptop backpack made from RPET. This travel-friendly backpack is designedfor safelycarrying possessionsand includes double-padded shoulder straps le more than 600,000 pairs of socks
So farthe company hasdonated morethan600,000 pairsofsocks to homeless people
IT’SINTHE BAG
Don’t forget the has unveiled the Polaris range for 2025, designed with style and
Don’tforgetthe accessories when it comes to branding. Bags HQ hasunv thePolaris range for2025, designedw premium materials and blending styl functionality. Thecollectionfeaturess and versatilebags, and eachbag bo multiple compartments forconveni and organisation
The collection features stylish versatile bags, and each bag boasts for convenience
Therecycled2-in-1duffle bagtra from abackpacktoaduffle bagwiths straps. Crafted from durable polyeste PU leather,itoffers flexiblecarrying makingitideal forindividuals withb on-the-go lifestyles.A prominent br area showcases branding in style.
The recycled 2-in-1 duffle bag transforms a backpack to a duffle bag with short durable polyester and leather, it offers flexible carrying options making it ideal for individuals with busy, lifestyles. A branding
Therange includes thelarge Multi-Flex duffle bag, featuring agenerous capacity and constructedfromwaterproof tarpaulin materialwithapolyester lining. Enhanced withPUleather,thisbag combines durability and elegance,catering to awidevariety of uses. The inclusion of bothshortand long
The range the large Multi-Flex and adjustable straps.
MCDONALD’SORDERSSNEAKERS TO GO
McDonald’s is thelatest companytotake branding to street level with personalised sneakers. Its exclusive shoes have starredinsuccessful Spanish marketing campaigns withinfluencers suchasXuso Jones and Nil Ojeda.
Thefast food business chosethe personalised sneakers as part of its marketing strategy,offeringa unique and exclusive product in its campaigns.The sneakers, designed and handmade in Spain by Barcelona companyiDSneakers, stand out fortheir qualitycraftsmanship andcommitment to sustainability,using vegan and recycled materials.
iDSneakers, whichsprung out of an existing Spanish footwear business,
exhibitedatthe recent Merchandise World in Coventry, designsand manufactures with aMOQ of 40 pairs.
“Weare delighted to see ourproducts in suchinnovative initiativesas McDonald's,” said Ferran Soldevila, CEO of iDSneakers. “These campaignsnot only reinforce thesense of belonging to the brand, but also represent acommitment to qualityand theenvironment.”
iDSneakers has workedwithbrands including Bosch, Coke,Huaweiand Google.
As well as designing theshoes to fit a company’sbranding, iDSneakers canadd branding to shoe boxes, thetonguelabel and customised laces.
FROM BOTTLES TO BEAUTIFUL
Oceanonotebooks are made sustainably from recycled bottles, combinedwith100% recycledpaperinternals crafted using green energy.
With Global Recycled Standard accreditation,our Oceano notebooks embody responsible and sustainable design without compromising on quality.
Votedstationery product of the year
For further information please contactus: Tel: 01892 612200
Email: sales@castelli1938.co.uk
Web: www.castellicorporategifts.com
GETTHE EDGE
Fortotes, Samedaybags claimed aPlatinum BPMA Product Awardfor its new Edge2Edge printedtotebag service, whichdelivers edge-to-edge printing withathree-day turnaround.
Edge-to-edge printing allows adesign to be printed right up to theside edgeofthe bag, removing anyblank spaces, offering aseamless,uninterrupted canvas for eye-catching graphics.
Thethree-dayturnaroundrepresentsa significantly shorter lead time compared to thestandardsix to eight weeks wait for clients by other printing companies.
Thecertified organic cotton tote bags
areprintedwitheco-friendly,waterbased inks usingadvanced Mimaki technology that delivers sharp,vivid designs.
Jutebag also claimed Platinum success at theawardsfor its popular KankaToteBag in thecategoryof Sustainable Productofthe Year
Thebag is made from 100% ethically-sourced Fairtrade cotton, whichcombines sustainable style witha generousbranding area. The productdemonstratesJutebag’s commitment to ethical sourcingby supporting local farmers withfair wages and safeworking conditions.
TAGGED FORSUCCESS
Screenworks’ Louise Winandy explains why
branded clothing
When it comes to brandedapparel, companies areconstantly looking for ways to makealasting impression. Integrating NFCtechnologycould be an innovative waytomakeyour branding stand out.
Near Field Communication (NFC) is ashort-range wirelesstechnology that enables devices to communicate when they arejust afew centimetres apart.These tiny, wirelesschips create seamless interactions between physical products and smartphones, unlockinga worldofengagement, datatracking, and enhanced branding opportunities.
It is commonly used in bank cards whereits convenience and security makeita trusted technology not just for payments, but also foraccess control datatransfer,and public transport cards.
BUT WHY SHOULDTHE PROMOTIONAL INDUSTRY PAYATTENTION TO NFC?
1.
INTERACTIVE OPPORTUNITIES
INCORPORATINGNFC INTO BRANDED CLOTHING
Thereare threemain methods. The most common approach is to embed NFCtags intoasewn-in label,offering adiscreet yeteffective solution.Another optionistoplacethemunder abranded rubber patch, such as on thesleeve, providinga sleek and premiumfeel Alternatively,NFC tags can be integrated directlyintothe garment decoration process, either hiddenbeneathavinyl transfer or featuredaspartofthe designitself
NFCtags can be supplied pre-programmed in bulk from a supplier,programmed in-house, or provided unlockedfor youtocustomise using theNFC Toolsapp.Once programmed,the tags can either be lockedtosecurethe data or left open so URLs and content can be updated as needed.
NFC’scan createinteractive, gamified experiencesthatengage an audience Imagine tappinganNFC-enabled shirttounlockanexclusive behindthe-scenes video or AR experience, such as a3Dproduct demo or virtual filter.You can alsouse NFCtogamify theexperience,offering thechance to participateinscavenger hunts or complete challenges to win rewards at events.
NFCalso opens thedoor to locationbased promotions, wherecustomers cantap their apparel at specific venues to unlockspecialoffers, rewardsor content, suchasatsporting events.
2.
SEAMLESS USER EXPERIENCE
UnlikeQRcodes, whichrequireusers to align their cameraand get thelighting justright, NFCsimply requires atap,so customerscan quicklyand easily access content. This ease of use makesita perfectfit forthe fast-paced worldof promotional products.
3.
SUSTAINABLEMESSAGING
NFCoffers away forbrands to communicate their sustainability credentials by sharing an engaging story. Asimple tapcould lead customersto information about theethical sourcing of materials, carbon footprint reduction, or even aproduct recycling program.
4. BUILDING LOYALTY
Users could unlock instant discounts or specialoffers and providing africtionless waytoenrol customers in loyalty programmes.
5. TRACKING CAMPAIGN SUCCESS
The real-time analytics of NFC technology allows brandstotrack where and when theinteractions occur and what actions were taken.
Celebrating THEBEST
The annual BPMAAwards putthe spotlightonthe sector’s merchandise heroes withwinners applauded by theirpeers
Fresh from Day1 of Merchandise World, thepromotional merchandise industrygathered fora sparkling evening of celebrationatthe CBS Arena in Coventry. Guests from across theUK, Europe, and theUSreconnected overdrinks, setting thestage fora night to remember
The focus fell on thewinners of the BPMA Annual Awards. The Awards also recognised independently judged member marketing campaigns and celebratedthe best of Britishwiththe covetedBriman Award.
Hosting theevent, BPMA Chairman Clive Allcott and ex-Chair HaydnWilletts setthe tone foranelectric evening,kicking things off withwarmthanks to allattendees beforediving intothe first award.
SUPPLIERSGET THEIR REWARDS
The Supplier of theYear(up to £2m) categorywas up first, withastrong line-up of finalists:Desktop Ideas, CHX Products,Just Pads and Logobugs Plus Tech specialist DesktopIdeas took the crownwiththe most votes.
Next came Supplier of theYear(£2-5m). FinalistsincludedWCM+A, Preseli, Keramikos, and Bagco,but it wasPreseli that emergedvictorious,earning its well-deservedaccolade
In thefiercely contestedSupplier of theYear(£5-10m)category, Bizz Badge, Castelli Milano 1938, Impression Europe, andThe Outdoors Company UK battleditout. Ultimately, Impression Europe claimedthe win, celebrating a fantasticachievement
Finally,the spotlightturnedtothe Supplier of theYear(over £10m) category, sponsoredbyGeiger. This heavyweight categoryfeatured ThePen Warehouse, Laltex Group, PF ConceptUK, and XD Connects as finalists. In theend, it was themassed ranks of LaltexGroup who took to thestage,lifting theiraward to resounding applause.
DISTRIBUTORS
RECOGNISED
Thespotlightshifted to theDistributor Awards withfiercecompetition this year
First up wasDistributor of theYear (up to £500k),withfinalists Chilli Promotional Products, Ellenell, VibrantColour and MerchExpress on theedgeoftheir seats. Cheers erupted as Chilli Promotional Products claimed thefirst distributoraward of thenight.
Thanks to thesponsors
Guests arrive
Room for all at the BPMA awards
The BPMAsnew look was ondisplay
Team BPMA -GeorgieYeats,Jenny Dawesand CharlotteDunham
.and lasses
Merchandise lads
Samedaybags'Sarah and Izzy
Screenworksget readyto celebrate
BPMA Awards 2025
Next, the£500k-1m Distributorcategory, sponsored by BIC Graphics, featured strong contenders: Trade Gift Solutions, Manic Merchandise, ASP Promotions and Boosters. Ultimately,Manic Merchandise clinchedthe win, muchto thedelight of theteam.
In the£1-3m turnovercategory, sponsored by Preseli,finalistsRoss Promotional Products, Project Merchandise, Pro-Ad, andMojo Promotions eagerlyawaited theresult. It wasMojo Promotions who took home the award, earning well-deserved applause.
SPECIAL AWARDS
Aftera dinner break that buzzed with anticipation, it wastime forthe evening’s final awards, including themuchanticipated Product Awards Grand Prix and BPMA Recognition Award.
In the£3-5m category,sponsored by Impression Europe, finalists Big Bear Promo,Galpeg, TC Branding Group,and Pellacraft waited withbated breath.For thesecond year,TCBranding Group celebrated thevictorywithaleapontothe stage (see p21).
Forthe £5-10mturnovercategory, sponsored by PF Concept, finalists Allwag Promotions, Premier Print &Promotions, PinksheepMarketing, andLSi vied forthe award. The cheers were loud as Allwag Promotions emerged victorious
The final awardofthe evening, Distributorofthe Year (£10m+), sponsored by Direct Textiles& Bags, sawfinalistsGeiger,Fluid Branding, TotalMerchandise, and 4imprint eagerly awaiting thebig reveal. 4imprint took the crown, earning astandingovation to close out theevening in style.
The Distributor and SupplierMarketing Campaign of theYear Awards brought creativitytothe forefront. BPMA Chairman Clive Allcott shared thejudges’ insights celebrating theindustry’spassionfor brilliantideas beforeannouncing thewinners.
In theSupplier Marketing Campaign ofthe Year category, finalists showcased standoutwork: VictorinoxwithMade to be Prepared,GoldstarwithColours InspiredbyNature,Kingly with Unwrap theMagic of Upcycled Knitwear, and Tech Merchandise withCertified Recycled Plastic Tech.Victorinox clinchedthe top spotwithMadetobePrepared.
ThecovetedBriman Awardspotlighted distributors championing British-made products.JudgedbyBriman members, theaward went to TotalMerchandise for asecond year running. Thecompany’s dedicationtopromoting UK-made products earned it this Brit-centric honour
CUPWINNER
As theevening progressed,the excitement peakedwiththe Product Awards Grand Prix,awarded to thestandoutentryamong allPlatinum ProductAward winners
This year’s titlewent to PF Conceptfor its Stanley Quencher H2.0 Tumbler, celebratedwiththunderousapplausefrom thedelighted audience.
Thefinal accolade,the BPMA Recognition Award, acknowledged outstanding contributions to theindustry. Presented by theBPMABoard,this year’s honour went to Debbie Willsmer, managing director of Willsmer Wagg, for her tireless dedication to thesector.
Theevening concludedinstyle with lively conversation, music,and dancing. Whilesome sore headsmight have carried intoDay 2ofMerchandiseWorld,this unforgettableevent celebrated another exceptional year forthe promotional merchandisesector.
Manic Merchandise grabbed the small distributor trophy
Laltex claimed the £10m+ Supplier awardyet again
ChairmanClive Allcott hostedwith his predecessor HaydnWilletts
Chilli won the up to£500k Distributor award
Allwag beattough competition to winthe£5-10m distributor award
Deserved recognition for industry legend Debbie Willsmer
BPMA Awards 2025
CATEGORYWINNER
Supplier of theYear |Upto£2m Desktop Ideas
Supplier of theYear |£2m –£5M
Preseli
Supplier of theYear |£5m –£10MImpression Europe
Supplier of theYear |£10m+ Laltex Group
Distributor of theYear|Upto£500k Chilli PromotionalProducts
Distributor of theYear|£500k –£1m Manic Merchandise
Distributor of theYear| £1m– £3m Mojo Promotions
Distributor of theYear|£3m –£5m TC Branding Group
Distributor of theYear|£5m –£10MAllwagPromotions
Distributor of theYear|£10M+ 4imprint
Distributor Marketing Campaign of theYearEvent Merchandising
Supplier Marketing Campaign of theYearVictorinox
BRIMAN AwardTotal Merchandise
Recognition AwardDebbieWillsmer
Product Awards Grand Prix
AWARDS AND ACQUISITIONS FORTCBRANDING
Horsham-based distributor TC Branding started off 2025 withtwo acquisitions as it soughttocontinuetogrow.
The successful company, whichwas named Distributor of theYearinthe £3-5m categoryatthe BPMA Awards for thesecondyear,has acquired theclient lists of Marlboroughdistributor BMM and Birmingham-based Kitform.
MickHumphries, sales director, TC Branding, said thedeals were concluded forthe start of January and would complement thecompany’s existing business.
“Bothcompanies provide us withan inroads intosectors wherewehavean opportunitytogrow. BMMhas astrong clientbase in toplaw firms,and Kitform
is aclothing specialist,whichisanarea we candobetterin,” he said
TC Branding hasspent theearly part of theyearbeddinginnew client relationshipsand ensuring that service levels aremaintained
“The first fewweeks in anew relationship arecritical and our attentionhas been on making sure that clients arehappy with theset up,” he added.
Thecompany hasbeenstressing its accreditations,suchasISO 14001, Planet Mark,Ecologi,and CyberEssentialsPlus, which Humphries said corporateclients increasingly want to knowabout Humphries said that TC Branding could assessfurther dealsthisyear.
Marketing gurus - EventMerchandising
PF Concept'sStanley Quencher wasProductof the Year
Victorinox won theprestigious SupplierMarketing award
Stanley Quencher H2.0 Tumbler- PF Concept Time toget the party started
THANKS TO THE SPONSORS
Theseprestigious awards wouldn’t have been possiblewithout the incrediblesupport of theBPMA’s sponsors. Aheartfeltthank youto Geiger, BIC Graphic, Impression Europe, Preseli, PF Concept,Direct Textiles &Bags, XD Connects, andthe BRIMAN Groupfor sponsoring the awardcategories
Thetrophiesweresupplied by Special EFX. To topitall off, Victorinox ensured theevening wascelebrated in stylewithpetits fours and TheSweet People added a delicious touchtothe eveningwith after-dinner chocolates.
Promotional merchandise catalogues nowpromote themselves as business partners that bring together the best products in avarietyofformats
Likethe demise of MarkTwain, the deathofthe catalogue has been muchexaggerated
Thefact that four major players continue to coexist speaksvolumes about these particular volumes. Although they don’t print as many copiesasinthe past, physical catalogues remain arouteto marketfor major promotional suppliersand distributors.
According to Diane Jaggard of theEncore Group,catalogues continuetobeafavoured option forend users and distributors, providing aselection of themost popular, best-selling and new products ina wellpresented, easy to followprintedformat.
BUSINESS PACKAGE
Forsmaller distributors in particular,it’s effectively abusiness in abox –abranded calling cardtopromotetheir business.
“Wefind that people stilllikeahardcopyof acatalogueto'flickthrough'atleisurerather than have to lookatascreen,” she says. “Flip booksare howeverpopular and areproven to be an easy and cost-effective wayof sending acatalogue withawebsitefor quick recommendations andintroductions to the company,showing asnapshot of what they can offer.”
Alastair Corbett-Marshall, marketing manager of drinkwear specialist KeramikosThermalmate, whichworks withEncore and other catalogues,saysbeing amember provides visibilityand access to anetwork of distributors.
“It streamlines thesales process, allowing us to showcase our productstoatargeted audience without theneed forextensive marketing efforts. Membership enhances brand credibility, buildstrust within the
industry,and opens thedoor to exclusive networking and partnership opportunities,” he says
BUYING POWER
Established in 1992 by thefather of current director Brian Hayward, Page Group is the longestestablished of thepromotional merchandise catalogues and demonstrates howthe concepthas evolved.
Originally devised as amethod of collating arange of products at atime when distributorsonly hadsupplier catalogues, Page developed intoabuyinggroup that getsabetter pricefor members of thegroup
The Page collection consists of around 1,500 SKUsand around 40% of these change everyyear,saysHayward
Productsare selected through aprocess that involves members choosing the products that they want to have in the catalogue rather than suppliers putting forwardproductsthatthey want to sell.
“Whereasother catalogue groups charge suppliersfor spaceintheir catalogue, Page selects products that members want to sell from suppliers they would prefer to deal,"hesays.
Thequality of product data is amajor reason that Page remains attractive to members, says Hayward, despitebeing “reassuringly expensive”.
Data includes accuratepricingwithextra printing options,origination and carriage prices. All pricesare signed offbyeach supplier guaranteeing continuity. Price changesneed approval beforebeing amended in thedatafeed.
“Weare notthe cheapest option but with thenatureofthe deals we get formembers, they benefit from thediscounts that we negotiatefor thegroup,” he says
The rise of websites as an alternative to catalogues is one reason whytheir use has changed,howevercatalogue players have been instrumental in opening thedoor for distributors' ownecommerce efforts by providing whitelabel sites, LawrenceAngelow, founder,My Advantage admits that catalogue uptake is considerably less than it oncewas and that members nowuse their catalogues more strategically and sparingly
“The days of mass mailingstolarge contact lists disappeared agood whileago with client lists refined to those only seen as essential,” he says
Although people still talk of catalogue groups, theoverall offeringisnow moreplural.
“Our offeringisbroad,through printed catalogues, personalised digital catalogues, fully customisable websites to webshops, all exclusively produced forour members. We pride ourselves on an extremelyresponsive and personalservice,” he adds.
Fordistributor,StuartRoss of Ross Promotional, along standing Encore member,catalogues remain apowerfulsales resource forshowcasing thelatest and most effective promotional products.
“It servesasaconversation starter,keeping our brand topofmind while offering a practical waytopresent solutions tailored to our customers’ needs. Whether used in client meetings, direct mail campaigns, or as part of afollow-up strategy,” he concludes.
THE CATALOGUE CALENDAR
The launchofthe four maincatalogues is an opportunityfor promotional suppliers and distributors to come together,lookatnew products, recognise excellence throughtheir awards, and network socially
This year’s catalogue launches: ENCORE –22May PAGE –1June, withPage Awards on 19 June
ADVANTAGE –September
IGNITE –October
IF YOUWANTTOGET AHEAD…
Headwear is apowerful tool for branding, says Clive Allcott
Personalised headwear has become a popular way to express individuality, promote brands, and support teams or causes. Customisation options range from embroidered logos to unique materials,colours,and structuraldesigns.
CAPS &HATS
Baseball caps can include custom embroidery, patches, andprinted logos forbusinesses, teams, or personal style. The similarSnapback caps is an adjustable option often used in streetwearand promotional branding. Truckerhats arethe mesh-backvariantwithfoamfronts.
logos.Meanwhile, knitted beanies canbe embroidered, patched, or printed.
FUNCTIONAL&SPECIALTY
Visorsare popular in sports and outdoor events, oftencustomised with logos or slogans on thevisor or theheadband.
Headbands andbandanas can also be used by sports teams and fitness brands. They are theperfect give away withhigh perceived value and multiple branding opportunities and perfect fordye sublimation.
Hard hatsand helmets for construction companiesand industrialbusinesses canbebrandedwith specialised transfers
BRANDING METHODS
Embroideryisahigh-quality, durable, and texturedmethod, best forcaps, beanies, and structured hats.
Sublimation printing allows forall-over patterns and vibrant graphics (common in buckethats and headbands).DTF heat transfer prints offercolourful and detailed designs bringing imagerytolife.
Custom leather,woven, or embroidered patches offeraretail look, while Puff Embroiderycreates abold, 3D look
Sportswear canincorporateplayernames, numbers, as well as branding.
Oneofthe most widespreaduses of hats wasfor politicalpurposes in theformofthe Trump ‘Make America Great Again’cap.They canspread amessage as well as raising funds.
FUTURE TRENDS
Eco-friendly options likepre-consumer and post-consumer recycled cotton, recycled polyester,and othermaterials areincreasingly popular.Hats arealso getting smart, withthe integration of LEDlights, Bluetoothspeakers, and tech-based enhancements
HappySelling
Clive theclothingand bagguru
Colour Coat mugs
WELCOME GROWTH FORMERCHANDISE
Despite doom and gloom predicted forthe economy at large, the merchandisesector continues to show green shoots
The promotional sector managed to bucktrends by growing by 4.2% in 2024,according to the latest stateofthe nation survey by Sourcing City.
Withthe UK economygrowingbyjust 0.8% last year,according to ONS figures, theresult is encouragingfor thesector,and surprising forSourcing City’sDavid Long who compiles theannual report
“I anticipated theyear to be relatively flat, and wasnot expecting much change in 2025,” he said. “But themarketproduced some surprising results and had reasonable growth lastyear,whichI did not expect.”
However, thereport highlightsa number of challenges in theyear ahead forbusinesses, from dealingwithNIincreases to increased trade tension associatedwiththe Trump administration’s ‘America First’policies, and thethreat or opportunity from AI.
BOUNCEBACK
Promotional merchandise in theUK and Ireland is nowamarketofalmost £1.25 billion in theUKand Ireland, increasing by almost £50m inthe past year.However, separate figures forthe Republic of Ireland showthat themarket wasdownslightly by £1.45m to £64.4m.
Buoyed by events such as theOlympics, theEuros, and theGeneralElection, the industryhas nowcomfortably recovered from thesoftening which occurreddue to thepandemic shutdown.
The past year sawafurther 136new distributors in themarketbringing thetotal number up to 2,873, thelargestnumber ever identified.
While themajority of new players are small with turnovers of under £250,000 themarketremains dominated by larger companies. There are172 companies with turnoverofmorethan £1m and these account forabout60% of sales. The remaining 40%isspread among 2,701 distributors.
The number of these largercompanies with £1m-plusturnoverhas increasedby12 in thepast year.Overall, thesizeofthe cake that thesecompanies commandhas grown from 43%in2007.
SUPPLIER NUMBERS UP
Despitethe high-profile demise of drinkware specialist Listawood last year,the overall number of suppliersincreasedin2024.
Sourcing Cityidentified thesupplierswith thehighest number of enquiries as:
1. Solo midocean
2. PF Concept
3. European Solutions
4. Impression Europe
5. ClipperInterall
6. XD Connects
7. Your Promo
8. Pinpoint Badges
9. Preseli
10 Snap Products
The report notes that supplierservices levels haddeclined in 2023 due to economic pressures that meantthat many suppliers had to operate withfewer staff, reduced resources, andless stockpurchased or manufactured.
However, in 2024 it wasrecognisedthat service levels improved, as had thelevelsof available stock.
The need forcashflow,and higher interest rates, means that suppliers nowhavetighter credit termsfor most distributors.For thosethat import or manufacture, risingmaterialand transport costs addafurther pressure.
Analysis of Sourcing Cityenquiries found that themostpopular products were:
1. Bags
2. Pens
3. Travel mugs
4. Sports bottles
5. Jotters
6. Keyrings
7. Mugs
8. Chargers
9. Note pads
10. Seeds
In termsoftrends,based on enquiries, eco-friendlyideas were thetop themed group worth9.7%ofthe market. This was followedbyexhibition giveaways (8.8%), desk gifts (8.2%), drink related (7.4%),and travel related (6.6%).
“Whilst theoverall outlookfor 2025 appears bleakfor theUKeconomy, the UK promotional merchandise marketis full of entrepreneurs who move quicklyto identify threats andtakeadvantage of new opportunities,”the report says.“We remain optimistic that our industrywillonce again prove that it can grow in difficulttimes,just as it did in 2024.”
Customizegiftsinjust
GROWTH POINT
This year’s PSIrevealed thatEuropean suppliers arefocused on theeverelusive subjectofgrowth
Europe’s promotional year foundits traditional starting point withPSI in Düsseldorf where600 exhibitors and 11,062 visitors from74countries assembled in January
Despitechallenging economicconditions, theindustryisprovingresilient and ready to seizeopportunities,said Michael Köhler, managing director of PSI organiser RX Deutschland.
“Trade fairs like PSI not onlycreatea platformfor this, but also theconditionsfor theindustrytoexchange ideas and shape thefuturewithfresh inspiration,instead of just reacting to external impulses,” he said.
As well as discoveringnew products and tradingpartners, visitors were able to gen up on suchhot topics asthe increasing importance of AI in thepromotional industry, and ideas forsustainable and resourcesavingproducts.
The showencompassed threeexhibition halls and special areas,withalecture programme and thePSI Trend Show
Promotional textiles were represented in theTextile Village –important because textiles areamong themost important products formorethan 50%ofvisitors.
GROWTH REQUIRED
Therewas no hiding from theeconomic headwinds facing businesses across the Continent with speakers at theevent pointing to adownbeat consumermood bureaucracy, high energy costs, taxes, and lowproductivity as causesfor concern
It wasamessage that UK businesses will
recognise, as wasthe prescribed solution–growth
German politicianMarkusHerbrand told theevent that conditions have deteriorated significantly in recentyears but that there were reasons to be cheerful.
“I am optimistic because thebasic conditionsfor Germanytorise again as an economic nation areinplace,” he said. “We can rely on Europe.”
Exhibitors also see growth opportunities beyond traditional DACH (Germany, Austria, Switzerland) and Central European markets.
“EasternEurope is opening up as a marketfor us because people thereare also prepared to spend alittle morefor good quality,”said Armin Halfar,managing director of bagspecialist, Halfar
Thecompanyexpects further exciting potential in Scandinavia, theUSand Africa, among others.
PeterKaspar,managing director of confectionerysupplier,KalfanySüße Werbung pointed to untapped growth potential in thecurrent market.
“Suppliers and retailers oftentalk about ‘selling promotional items’. But thefactisthat they sell communication. Then completely different doors open. Thereisstill alot of potential in thesupposed niche of haptic communication,” he said.
AI LOOMS
Manyexhibitorsexpectfurther growth potential from theuse of artificial intelligence, withcompanies revealing they were already actively and successfully integrating AIinto their processes
Sarina Förster,head of marketing & communication at elasto,said:“We have actually pushed thetopicofartificial intelligence completely in everydepartment right from thestart –beite-commerce, product managementormarketing. We have all of that.”
SUSTAINABILITY ADRIVER
The topic of sustainability wasinevitably everywhereatPSI. In an inspiring keynote speechatthe opening of thetrade fair Clemens Arnold, managing director of the consulting agency2bdifferent, presented practical approaches to effectively integrate sustainability strategies intocompanies and preparethem forthe requirements of the future.
This wasfollowedbythe announcement by PSI director PetraLassahn that thenew PSI AcademyAwardswill be launched in 2025 as asuccessor format to theprevious Sustainability Awards. Interest in thenew awards is alreadyhigh, she said withthe new format recognising theprogress made by manufacturers, “but aboveall to provide suppliers, retailers andusers with fresh inspirationthatgoes beyondwhat is already known”.
EUROPEANOUTLOOK
As aEuropean show, Europe wasofcourse afocus of this year’s PSI with theEuropean Association Corporation(EAC) at thetrade fair this year forthe first time as ajoint association, expanding thePSI’s international network
The aim of theEAC is to promote cooperation across Europe in order to maximise thevalueofthe promotional products industryineachcountry. The association consists of representativesfrom 10 European countries and has theUSasan unofficialmember
Despitemanycommon challenges,the promotional products industryinEurope has traditionally worked on acountry-by-country basis. EAChopes that theformation of the group willhelp lead to amoreharmonised approach to industrystandardsand practices. l PSI 2026 takesplace on 6-8January, 2026 in Dusseldorf.Moreinformation at psi-messe.com.
Truly effective, verifiably sustainable and tangibly credible: Haptic advertising is all of this HAPTICA® live shows the impressive potential of promotional products and merchandising.
PRODUCTS & IDEAS
Brands, specialists and newcomers with thousands of articles
CAMPAIGNS & CONCEPTS
Lecture programme and Best Practice Show
KNOWLEDGE & FACTS
FACThibition: Slow Fashion
For marketeers, buyers, HR specialists, agencies and distributors
ADMISSION IS FREE OF CHARGE. Register at: www.haptica.live
EASE THE PRESSURE
Avoid acredit crunchheadache by taking afresh look at your financial processes, says Mike Collins
Pressureand pain arethe two constant bedfellows of running abusiness.
Nottoget all political (life’stoo short) butwe’re all looking at theimpending PAYE increases in April, with an eyeonwhat other challenges theChancellor will bring in theBudget.
We at Direct Route AccountAssyst believethere’s only twowaystoease cash flow stress: Getthe groundworkright in thefirst instance and then manage thecash collections process properly
As they say, youcan’t build ahouse without good foundations and thesame applies foreffective credit management. Youcan’t expect payment unless your initial details areall good.
Companyinsolvencies continue to be high –there were 23,872 in 2024 –and the only wayfor youtoavoid the pain of baddebt from aclient insolvencyistonot suffer it in thefirst place.
The NewFinancial Year brings newopportunityfor youtotake alookatyour initial account processes and makesureyou’re all fully prepared to maximise your chances of beingpaid. Ask yourself these three simple questions…
1Do we knowwho we’re actually dealing with?
WHY? –Researching the prospect, understanding their credit historyand anyuntoward debt information helps you makemeasured decisions as to whether to deal withthem.
2
Do we knowhow much financial risk to take?
HOW? –Initial credit checks will give apictureastothe liquidityofaprospect but this information can be
anything up to 12 months old. Constant referencing and measuring is key.
3Do we have aprocess for recoveries ‘if things go South’?
WHAT? –Does your current account opening process include Personal Guarantees againstthe Directors. A companyinsolvency maynot bethe finalendingifyou decide to set yourself up differently Regular readers knowthat we advocatelearning and understanding as thekey to business growth.We’re always trying to educatebusinesses that thereare solutions available that will:
l Remove uncertaintyasto whoyourclient actually is.
l Minimise risk and exposure when dealing with clients.
l Maximiseyourchances of recovering your hard-earned monies.
Rest assured there’snoinitial coststo yourselves to learnand understand these tricksofthe trade. Your BPMA membership entitles youtoeasy access to ourteam to allowyou the ability to benefitfromrisk free accountopening and cash collections.
Formoreinformation, contact Ian Jenkinson on ijenkinson@ directroute.co.uk or give him a call on 07860197476.
l Mike Collins ismanaging director of Account Assyst
LocalSupport
ContactDetails
Pleasecontact amember of ourlocal support team foradvice on any matter related to debt and credit management
London and South David Barker dbarker@directroute.co.uk 07766545871
Midlands and East Anglia KenBrown kbrown@directroute.co.uk 07795214426
Walesand North West Ian Jenkinson ijenkinson@directroute.co.uk 07860 197476
North East,Scotland andNorthern Ireland MikeCollins mike@accountassyst.com 07866 427363
WINNERS TAKE ADVANTAGE
The latest Advantage Awards gave winners deservedrecognitionfrom their peers
The 24th Advantage Group Awards sawmorethan 125 guests comprising members, suppliers and guests gather to recognise excellence in themerchandise sector
Guests gathered earlier in theday fora meeting of thecatalogue group’s members and aproduct showcase featuring more than 40 suppliers exhibiting their best sellers and the latest products during a busy afternoon.
Preseli managing director
Dave Wilson and sales manager
Russ Coleman were delighted to receivethe Group Supplier of The Year award.
“We’re on cloud nine.
and a product members us Supplier the Year last night’s fabulous dinner,” said Wilson. “A huge thank you to the members who voted us their – a fabulous way to round an evening.”
The awards were presented in apacked room at theBelfryHotel, Sutton Coldfield where diners lauded anumber of winners.
Group Member of The Year went to Mojo Promotionswith Pinksheep Marketing andStaySourced Highly Commended. Commended awards went to Hype Branding, Initial Incentives, and Manic Merchandise.
Sally Edwards, managing director Mojo Promotions, said she was “gobsmacked” by thewin.
“First we want to sayahuge well done to all of theMojoteam, butalso we’d liketogivea special shout-out to all of ourspartners and customers, we simply couldn’t have doneitwithout you,” she said.
Thank yousomuchtoall the Advantage Group members for voting us Supplier of theYear at lastnight’s fabulous dinner,” said Wilson. “A hugethank youtothe Advantage Group memberswho have votedustheir Supplier of the Year –afabulous waytoround off an excellent evening.” Highly Commendedswere awardedtoStrive Badge and Laltex Promo,while Bizz Badge, Goldstar Europe, and PF Concept received Commendations Philip Mouldsof PressplusLimited was named Unsung Hero and Customer Service Team of The Year award went to Laltex Promo Neil Horner,managing director, Laltex Group,said: “Wereally enjoyworking withsuchagreat group of distributors and truly appreciatethe recognition, it sincerely means alot.
THERIGHT STEPS
Dowlis Inspired Branding is alongestablished distributor,which celebrated its 50th anniversary in 2024.Itworks withalarge portfolio of blue-chip organisationsacross theUK, Europe and theUS.
We areverymuchatthe start of our net zero journey,but taking theStepForward Pledge is our commitmenttotaking tangible and quantifiable actionsto improve our approach to sustainable practices and reduce our impact on theenvironment.
Dowlis has lookedclosest to home initially,and already made significant
Laltex Group, said: “We really enjoy working with such a great group of distributors and truly appreciate the recognition, it sincerely means a lot.
Thank youalso to theteam,for their amazing efforts each day, this is genuinely a team award.”
Impression Europe’s Sofia Montero picked up theAccount Manager of The Year award, withJutebag’s LeeThompson a worthy Finalist Montero thanked AdvantageGroup director Lawrence Angelow fororganisingthe event,aswellasthe memberswho took thetime to vote forhere. “I’mlooking forwardtoanother fantastic year of collaboration and success withsuch an amazing group of distributors,” she said. Angelowcongratulated all of thewinners and thanked theattendees,urging them to put the2025dateinthe diaryasthis will be theGroup’s 25thanniversary.
Although it is at thebeginning of its sustainability journey, Dowlis Inspired Brandinghas bigplans, including taking the BPMA StepForward Pledge, says Jon Birch
reductions to our energyusagebymoving toward hybrid working and reducing our office operating hoursfromfiveto threedaysper week. Meetings arealso held online wherepossible to reduce the need fortraveland we operateanentirely paperlessoffice.
Whilewehavenocurrent targetsin place,weare in theprocess of developing ahigh-levelcarbonfootprinttounderstand our environmental impact. We willthen work withaspecialistconsultant to develop an accreditedcarbon footprint, and formal action plan.
Oursupplychain will be keytoour
net zero journey and we arecommitted to working withsuppliers who actively sourcesustainable productsand have the abilitytodemonstratethisthrough the appropriatecertification andpaperwork. We arenow seeing abigger and bigger demand fordemonstrable sustainability throughour customers.Our commitment to theStepForward Pledgewill help us to ensureweare taking theright steps to reduce our environmental impact and putting highquality sustainable products in front of our customers.
● Jon Birch is commercial operations manager,Dowlis Inspired Branding
My Advantage boss Lawrence Angelow(middle) congratulated winners
Mojo "gobsmacked" at recognition and PF received
recognition
Supplier award for Preseli
Account manager plaudits for Montero
Better together.
Annual Conference2025
Wednesday 4th June Marlow
Pleasejoin us at ournew and improvedBPMA annual conference.
Unlikerecent conferences, we will have numerous satelliteroomseach featuring relevant and interestingevents and speakers,fromaworkshop on howtocreateyourfirstTikTok,tofunding advice from Innovate UK.
We will also haveanhour long keynotefrom arenowned and inspirational guestspeaker, anda full update fromthe BPMAteam.
Together we can influence and improve the amazing industry we represent.
Space is limited so please book nowtoavoid disappointment. Simply email events@bpma.co.uk.
A NOSE FOR FUNDRAISING
Comic Relief has raised millions forgreat causes in the UK and globally for40years,and merchandise, in the shape of the RedNose has played acrucial role.Now the BPMA is steppinguptoraise funds
Withmorethan 95 million sold, resulting in donations worth around £51m, theComic Relief RedNose can layclaim to being one of themost effective pieces of merchandise ever devised.
The charitylaunched in 1985 andthe first plastic RedNose wasmade available to the public in 1988 forthe first ever RedNose Day.
Legend has it that this iconic piece of merchandise cameout of adiscussion involving ComicRelief co-founders Richard Curtis and SirLennyHenry, overwhatthe fledgling organisation coulduse as asymbol.
What started as asimple suggestion has become an instantly recognisable piece of branding that has developed over five decades and nowpermeates everyaspect of Comic Relief’s marketing and communications.
Nowcelebrating its 40thyear, Comic Relief has raised morethan £1.6bn and helped support 100million people in theUK and around theworld. Notbad foralittle piece of
merchandise.
Charlie Keech, headofpartnership management,Comic Relief,saysthat as well as being an omnipresent part of the organisation’s image, theNose is asymbolof thepower of collectiveaction.
“Itstarted as asmall thing but has become asymbolofdoingserious work,and it shows that small efforts can have ahuge impact,” she says.
This is especially true foryoung people wherethereisparticular sense of engagement. Formanyyoungsters, buying a RedNose is their first involvement in charity efforts, andgetting schoolsinvolvedremains an importantfocus forComicRelief
As visitors to Merchandise Worldwill have seen, theBPMAisworkingwith Comic Relief this year as its nominated charity. The BPMA celebrated this with aspectacular displayof40years of Comic Relief as part of its Museum of Merchandise whichiscelebratingthe BPMA’s own
60th anniversarythis year
The Nose itself has evolvedoverthe years to take in arange of manifestations, from 1988’sstraightforwardplastic conk,toever moreelaborate examples
Over time, thecreation of theNoses has varied between in-housecreativeteams, andnow external agencies, working closely with corporatepartners,suchasSainsbury's andnow Amazon. “They aredesigned formass appeal, andoverthe yearswe have introduced more of an element of collectability, whichparticularlyappeals to children,” says Keech. “It’shelping to bring alongthe nextgenerationoffundraisers.
In 2019,some schoolchildren criticised theuse of plastic in theNoses and startedto maketheir own. Comic Relief took up thechallenge and spent 18 months developing aplastic-free Nose made from sugar canewaste, whichitlaunched the followingyear. It has continued to develop Noses that aremoresustainable. This year's R Red Noses areplant-based andplastic-free and aremade from bio-foam, which is derivedfromsoy-bean.
ForComic Relief 2025,the charityis bringing back aselection of it greatest hits from throughout thedecades. The Noses can
be bought through retail partner Amazon, whichhas created an online storefor the Noses, as well as other merchandise, such as buckethats, pin badges,phone cases, umbrellas and dog bandanas. Aspecial collector pack includes either acupcakeNose or aspecialrubyNose.
Of course, Noses arejust oneelement of theway Comic Relief uses merchandise to raise awarenessand funds, and likemany end users, sustainabilityis a keyconcern these days.
Comic Relief also workswithTKMaxx whichproduces and sells theofficial Red Nose DayT-shirt and homewarerange. This partnership reaches the20-year milestone in 2025 andtocelebrate, it is bringing back seven amazing collaborations from thepast two decades. The range includes merchandisefromAardman, Charlie Mackesy,Disney,Mr. Men Little Miss, Peter Blake, Rachel Joyand Rankin.
All of thecotton used by TK Maxx is grown using onlyrainwaterand is sourced from the Rwenzori Farmers Marketing Co-operative SocietyinUganda.The co-operative is made up of over500 farmers in WesternUganda whohavebeen supported by TK Maxx since 2012 to grow topqualitycotton, raise their incomes and send their children to school
Withthis year’s RedNose Dayset for Friday21March,the challengeisonfor the UK to step up forthis worthy cause, and merchandise will play an important role ● TheBPMAand Comic Relief areentering into ayear-long fundraising partnership. The Step Up forComic Relief Challenge runs from 21 Feb-21March 2025.See bpma.co.uk formoredetails.
CARING ANDSHARING
The BPMA has teamed up with The Printing Charity for awellbeing package
The Printing Charityprovides free of charge practical, emotional and financialsupport forBPMA members, as it does foreveryone working in, or retired from, theprint, paper,packaging, graphics and publishing industries,and allied trades
The charitynow offers afree, confidential employee helpline, with 24/7/365in-the-moment emotional support; practical information and advice, and resources formentalhealthfirst aiders andwellbeing teamsand managers. The organisation also provides access to a mental wellbeing app,financial assistance to thosefacing hardship,and Rising Star training awards forcareer development.. BPMA memberswillbeabletohear moreaboutThe Printing Charityona dedicatedwebinar on 20 March
As it happens, 20 March is also International DayofHappiness and this year’s theme, appropriately enough, is ‘Caringand Sharing’.Until then, The Printing Charitywants to share some tips on ways to help boosthappinessinthe workplace
BE
POSITIVE
AND SUPPORTIVE Upskilling on wellbeing, forinstance through training team members as mental healthfirst aiders, establishing awellbeing
team, or setting up support groups for specific situations,can really help everyone feel positive in work
MAKE TEAM-BUILDING FUN
Alittlebit of friendly competition can go along way. Departmental bake-offs and annual games daysfeaturingactivities whereteamsdosomethingoutside their comfort zone, aregreat forteam spirit.
APPRECIATEAND CELEBRATE
Simply saying ‘thank you’ makes colleagues feel valued. Celebratingwins, no matter howsmall, andalsobeingsure to flag outstanding achievements, like qualifications gained, arepositive ways to bringpeople together
● To join thewebinar and find out more about howThe Printing Charitycan support youand your teams, register at bpma.co.uk/events. Find out more about its services by contacting Nicola Peacock–nicola@theprintingcharity. org.uk.
MIXING BUSINESS ANDPLEASURE
Total Merchandise’ssecond Expoevent brought togetherleadingsuppliers beforeanevening celebratingits first 20 years
Total Merchandisekickedoff the new year withadouble header of events as it held asuccessful supplier expofollowedbyaglitzy celebration of its 20 years in business
The second TotalMerchandise Expoat Colchester United’sstadiuminEssex, saw 41 exhibitors and morethan 200visitors come together to find out about thelatest in promotional merchandise.
Double thesizeoflast year’s inaugural event, managing director Jason O’Connor hailed it as an opportunitytoshowcase products directly to customers, helping staff and supply partners understand customers needsinadifferent environment.
“Wetried to give an all-encompassing lookatthe full circumferenceofpromo and I think we coveredmost, if not all, bases of the types of productsthat areavailable, giving thecustomer themost amount of choice,” he said. “That whole‘touchy feely’element can’t be beaten –we’re an internet company, after all. To bring what we do to lifeand makethe offerings tangible is worth itsweight in gold.”
The companyisalready planning howto better theevent next year,withO’Connor keen to makeitanannual fixture.
Before that however, morethan 130 staff and partners gathered for20th birthdaycelebrations at nearby Kesgrave Hall foraspectacular evening of awards, entertainment and partying.
Arriving guestweregreeted withcocktails and thespectacular sight of firebreathers andstilt walkers giving aflavour of thecircus theme of theevening. Curtains opened to reveal an aerial performer spiralling fromthe ceilingto Circus by Britney Spears
Theevening washosted by thehilarious Shaun Williamson –better known as Barry from Eastenders –who took to the
stage withsongs,including aversion of SweetCaroline that he changed to Totaaal Merchandise (bababa).
Theaudience wasalso treated to amini documentaryabout TotalMerchandise, featuring cameosfromJason, various members of theteam and a number of suppliers.
hot dogs, pulled porkburgers, as well as a chocolatefondue dessert.
Suppliers were amazingly generousin providing raffle prizesfor theevening’s charitydrawwhichraised more than £3,000 forWellChild whichhelps seriouslyill children thrive
Awards were presented to both TM staff andsuppliers in recognition of their various contributions to thebusiness. These spanned everythingfromAccount Managerand Supplier of theYear to Industry Icons with Andrew Williams from Laltex and Godfrey O’Donnell from Keramikos lauded.
TM boss, and ringmaster forthe evening, Jason O’Connor saidthe eventwas well received by bothTotal Merchandisestaff and its partners.
Everytable setting featured acircus-y softtoy,aparty bag and apersonalised notefor that specific attendee.Guests enjoyed adelicious circus-inspired buffetincluding suchofferings as scrumptious macaroni cheese bits,
macaroni cheese bits,
“I am so flattered by thesupport we got from theindustrytocelebratewith us. Most of theindustryfromthe supply side wasinthatroomand that felt amazing. It wastruly great to sharethis withthem,”hesaid. “This is themost well attended partywehavedone and it wastruly amazing. Everyone was in great spirits and collectively supporting their colleagues’ wins. Ithink this in itself shows what an amazing team we have and Icouldn’t be prouder of that.”
from the industry to celebrate with us. Most of the industry from the supply side was in that room and that felt amazing. It was truly great to share this with them,” he said. “This is the most well attended party we have done and was truly their colleagues’ wins. I think this in itself shows what
team we I couldn’t be prouder of that.”
Better educated.
OurTrained in PromotionalMerchandise and Certified in Promotional Merchandise education programmesare designedto giveyour people the skillstheyneed to flourish in your business.
With courses from only£200you don’t have to be Einstein to recognise thatthis makes sense.
To registeron acourse, simplyemail education@bpma.co.uk
