Product Media Magazine November/December 2025

Super Clip Super Space, Super Branding

Big on space. Built for standout branding

6 –Responsible procurement

Geiger makesita collective effort

8 –Hiddenvalue HowTerracyclefindstreasure in trash

9 –Ask Clive

Theultimateclothingchecklist

10 –Merch Mindset

WELCOME

It wasgreat to seesomanyfamiliarfaces at therecentSustainable MerchandiseWorld eventinMiltonKeynes. Whileit toohad familiarity–lotsofleading merchandise companieswithnew andinnovativeofferings –there wassomething freshinthe focuson sustainability

At atimewhenthere is some scepticism, especially on theother side of theAtlantic, on notionsofdoing rightbythe planet,itwas a reminder that sustainability remainsonthe corporateagenda–eveninthe US

Speaking at aBPMA-organisedsession (see report on p6), Geiger’s procurementdirector, TomNabneyleftthe audience in no doubt that thedirection of travel is still towards thelight.“It’s here to stay,” he emphasised

ProductMedia Magazine is availabletothe wholepromotional merchandiseindustry.

It is theofficial magazine of the BritishPromotional Merchandise Association(BPMA).

Creating newbusinessmodels in merchandise 12 –Bottlejob

Whetherit’swater bottles, cups or glasses, hydrationisbig business 17 –Innovation

Anew eventgot underthe hood of sustainability

21 –Finance

Don’tlet rising insolvency drag youdown

22 –EOTs

Sellinga business to staff canbe awin-win

27 –Technology

Multi-function gadgetsare hot

outliningsomeofthe stepsthe company is taking to embedamoresustainable approach throughcollectiveactionwith suppliersand clients.

With collective effortrequired to help drive such initiatives, it is interestingtohearofone waythatsomeemployees arebeing tied into thefutureoftheir companies.

Employee ownershiptrusts(EOTs)are a relativelynew approach to exitingbusinesses that areproving more popularwithsome merchandisecompanies lookingtosecurea sale whilesafeguardingthe company’sfuture, encouragingstaff loyalty, andproviding them with avoiceinhow thebusinessisrun

They’renot foreveryone, butthere are some wise wordsinthisissue aboutwho

BritishPromotional Merchandise Association

FetchamParkHouse,Lower Road

Fetcham, Leatherhead, Surrey,KT229HD

Allphone enquiries: 01372371183

www.productmediamagazine.co.uk www.bpma.co.uk

Editorial

31 –IgniteatWarwick

Thegroup’s annualgathering was aracingcert

33 –Aodaciprofile

ThePortuguesesupplieroffers completelysustainable merch

34 –BPMAProduct Awards

Theshortlist is out

36 –25years young Advantagecelebratesits first quartercentury

they couldworkfor andwhy.Readmore aboutthemonp22

Also,lookout forthe MerchMindset where ourchief inquisitor,Total Merchandiseboss JasonO’Connorquizzes Taylor Tassie of TotallyBranded (p10). An industry innovator, Taylor gotsohackedoff with losing business when supplierscouldn’tdeliver quickly enough,thathedecided to invest in hisown production facilities

Again, it’s notanapproachthatwould suit everyone,but it appearstobesuccessfulfor theNorfolk-based business whichevenhas itseyesset on expansionintoEurope.

It’s anotherindicator of hownothing stands still in ourindustry, whichiswhy it pays to stay up to date with Product Media.

Design andProduction

Advertisingand MediaPack

advertising@productmediamagazine.co.uk

Circulation circulation@productmediamagazine.co.uk

EditorialServices

ATGMedia, www.atg-media.com

Photography shutterstock.com Freepik.com

Promotional inspiration

Sustainable Merchandise World in Milton Keynes provided ideas aplenty as the industry gets into gear for thebusyend of year period

The theme mayhavebeen green but thefirst Sustainable Merchandise WorldinMilton Keynes wasa colourful affair

Team BPMA wasflying theflag forthe industrycomplete withits ownrange of bright merchandise on show to prove that it practiseswhat it preaches –that promotional merchandisedelivers your message.

T-shirts, socks, bags, waterbottles, notebooks… they hadthe lot,all featuring the Association’s great new identitytopromote thevalue that it delivers formembers. That nowincludes agreat new service, BPMA xtra–anew benefits and perks platform formembers that it is promoting as agame changer

The BPMA wasalso behind an exciting new dimensionwiththe addition of the Speakers Theatre. This deliveredtwo exceptionally high-level speakers examining thefutureofsustainability. TomNabney procurement director at Geiger,shared the real-worldsteps Geiger has takento embed sustainabilityintoprocurement,and what this means forbothsuppliers and clients.

SHOWCONTENT

Meanwhile, Alexander Norman, head of business development at Terracycle, explored howcircular thinking can createnew value forbusinesses andcustomers, specifically howTerracycleispioneering innovation in wastereduction forbrands suchasBic, Asics, andP&G.

sustainability broughtafreshness to the event.

Organiser Ella Long expressed herself pleased to welcome 343 distributor visitors from 188companies, along with 20 VIP clients invited by distributor businesses.

“Acrossthe event,our 90 exhibitors broughtreal energy and purpose, sharing not only their innovative product ranges but also thesustainable stories behind them, whether through responsible sourcing, circular design, or low-impact materials. It wasfantastic to see so many meaningful conversations around sustainability in merchandise.”

This year,visitorswereabletobringalong anumber of their ownclients, amovethat

THECLIENT PERSPECTIVE

Distributors were able to bring their clients to this year'sSustainable Merchandise World. Here is what one of them thought.

“If youwanttoknowwhat it feels liketobetreated as averyVIP promo customer,looknofurther than the Merchandise Worldguest experience. A fantastic opportunitytonot only meet my accountmanager in person but to have thesensoryexperience of having thepromotional catalogue broughtto life.

Being able to touch, test andeven tastesome of themerchandise up close and personal whilespeaking to theindustryprofessionals first-hand wasatruly rewardingand educative experience. Iwould thoroughly recommendattending Merchandise Worldinthe futurefor thehighly valuable opportunitytoget promoinspired in ways Inever knew were possible.”

Although theSeptember event in Milton Keynes is an established part of the promotional calendar,its new focus on

promotional calendar, its new

wasdesigned to helpimprove understanding of themerchandise sector –somethingthat one client described as “a truly rewarding and educative experience”.

IN THE LOOP

Onecompanythat took advantage of the show’ssustainabilitythrust wasPreseli, whichdemonstrated howaclosed loop systemcould be used to recyclepromotional products and produce anew product.

Forseveral years,the companyhas been producing andcollecting thelanyards usedbyMerchandise Worldvisitors. After astrenuous research and development process, it haslaunchedakeyring produced from these lanyards, demonstratingthe feasibilityofclosed loop systems.

Preselialso presented BottleSoc,abottle holdingsleevedreamed up by graphic designer ClareDavis. The sleevehas straps that allows bottles to be carried easily and stylishly by theuser

BACK AT THE SHOW

Another drinks player at theshowwas Keramikos. As well as its usual display of insulated coffee cups andbottles, thecompanywas able to talk about the ceramics range it can supply since taking over theproductioncapacityofListawood which went bust last year

Alastair Corbett-Marshall, marketing and designcoordinator forKeramikos, said the company’s first time back at theSeptember showfor about six years wasdefinitelyworth thewait.

“Wehad loads of new products to show off,and as you’dexpect, they sparkeda lot of interest, especially our ColourCoat Range.

t wasalso agood chance o remind people justhow muchyou candowith something as simple as a Cambridge Mug–it’sfar moreversatile than you’d think. On topofthat, it was great meeting some fresh faces in theindustryand giving them afeel forwho weare and what we can do.”

STICK TO THE ‘SCRIPT

Another familiar face new Sarah Cooper,who will have been known to manyfor her role as the face of Crosspens in theUK. Withthe brand switching to anew routetomarket, she still representsthe brand,and more, as head of business gifts at Manuscript.

Manuscript has an impressive heritage in pen manufacture going back to 1856 and is becoming moreinvolvedinB2B under Cooper’s direction. Initially this will focus on Cross and Sheafferpens, and therewas an impressive selection on displayatthe show, includingSheaffer’s sophisticated VFMCoffee edition –the fountain pen versionhas coffee aroma ink.

More brands will be added to the upmarket portfolio in future. Watchthis space, Cooper advises

IF THE GARMENT FITS

Clothing is abig part of Sustainable Merchandise World, and therewas plenty to see. Neutral wasfresh from apartnership withGlastonburyfestival, whereits ethically made merchandisewas bang on trend.An upcycling initiative even allowedfans to reinvigoratetheir oldT-shirts by reprinting them live at theshow.

Those socksupremos from Kingly had its Christmas range on displayincluding socks, festive jumpers,and woolly hats.

The companyhas become aPantone licensed, GOTS-certified, EcoVadis Platinumaccredited European Dyehouse, thefirst of its kind.Itmeans that thecompanycan be trustedtodeliverthe colours that brands demand and not some vague approximation.

Poweredbytwo natural waterwells and operating under ISO,SMETA 4-Pillar, Cradle to Gate,itsets anew gold standard forsustainability and precision in European

manufacturing

The sock sector is getting more and more competitive,and Exceptio wasalso at the showdemonstrating that this ‘sockologist’ wasserious about socks. Visitors to thestand could experiment with computer design to visualise their products beforethey were actually made.

GROWTH POTENTIAL

Another area wherethereisincreasing competition is in theveryeco-friendly seed sector.Firmfavouriteofthe sector,Sow Easywas in attendancewithafresh arrayof products,includinga rebranded Essentials range, new cardboardtube gardens, and details of its marketing hub, packed full of useful toolsfor distributors

Fellowseed enthusiast, Kabloom was alsoinattendancewithits eyecatching Seedbom –a grenade shaped tool for guerilla gardeners everywhere–among other items. Proof positive that Milton Keynes and SMW remains theplacefor promotional inspiration.

NEWSHOWDATES FOR2026

Sustainable Merchandise Worldand The Big Promotional Trade Showhave announcedtheir dates forSeptember 2026.

To betteralign withthe industry calendar and avoid overlap withthe summer holidayperiod, thedates have been adjusted.

Sustainable Merchandise Worldwill take place on 23 September 2026 at ArenaMKinMilton Keynes.

The Manchester edition of The Big NewProducts Trade Showwill now be held on 17 September2026. The Trade Exhibitions’showalso involves a one-year venuechange from Emirates Old Traffordtoanalternativeprestigious location.The format of theshowwill also be refreshed for2026and theBPMA will be hosting abreakfast meeting at theevent.

This newscheduling willbenefit exhibitors andvisitors by reducing diary clashes andeasing logisticalpressures.

The BPMA looks forwardtoyour support forbothevents.

No turningback

Despite dissenting voices, Geigerhas committed itself to the ongoing task of delivering on sustainabilitygoals

Geiger is thelargest family-owned promotional merchandise distributor in theworld witha turnovertarget of $330m. It is also committed to environmental and social responsibility

According to TomNabney,procurement director at Geiger,the two things need not be incompatible.

Speaking at Sustainable Merchandise World, he shared thereal-worldsteps Geiger has takentoembedsustainabilityinto procurement, and what this means forboth suppliersand clients

SUSTAINABLEGROWTH

Nabney outlined theimportance of a sustainable approach as abusiness driver pointing out that globaldemand for consumer packaged goodsnow makes up 23.8% of thetotal.

From amerchandise perspective,hesaid Geiger had seen a220%increase in enquiries aboutsustainable options within thepast threeyears, and that 89%ofbusinesses now include sustainabilityapart of thedecisionmaking process.

Withaglobalfootprintthat includes the US, UK andGermany,Geiger companies provide different perspectivesaround the world, and theUKisatthe forefront, he said.

“The UK leads thecharge.Itreally recognises thevalue commercially with consumersand theenvironment.”

Embeddingasustainable approach with sourcing partners and clients, has been a collective effort, he said.

“The organisation has transformed procurement around sustainability. Responsible procurement is likehealthand safetywithin an organisation, and alarge dollop of it is common sense. ”

IN IT TOGETHER

By coopting suppliers and clients, everyone can drive change and set standards, collectively raising thebar.Itrelies on every part of thebusiness.

Although this presents challenges for distributors as they arecontinually asked for more, it is change that customerswant, he said. “The appetitefor information on issues such as working conditions andenergy growsevery year and it is impossible to ignore. We can’t just pass thequestions–clients want answers. The betterweanswer, themorevalue it creates forGeiger.”

In theUS, whereGeiger is headquartered, therehas been pushbackbythe Trump

administration on progressive areas it seesas ‘woke’,suchasdiversityand inclusion, and environmentalism. However, Nabney said that therewas asense that thecorporate directionoftravelremained and that clients were oftengoing beyond what wasstrictly requiredfor governance. Geiger itself remains committedtothe stanceand seeks partnerswitha similarmindset, he said.

MORE THAN ABADGE

Itssustainability pledge covers four pillars: product design,packaging, manufacturing andoperations.Drawing on aworking collaboration with manufacturers and suppliers, it undertakes acontinual processof evaluation that allows forthe sharing of best practice.

DespiteGeiger’s impressive arrayof certifications, Nabney stressed theneed to see sustainabilityefforts as “morethan a badge”. The companyhas planted 110,000 trees as mitigationthrough ClimateWise, but theend game is somethingmore.

“It offers transparency, but it’smorethan that. It shows asupplier’s progressand that includes what needs to change.”

Thecompanyhas hosted five Geiger Green Live events, whichget bigger everytime and demonstratethatclients value support in this area as well as more sustainable products, he said.

“Sustainability conversations arestarting

earlier –it’snot just about price. Clients want moreinformation and data.”

Looking forward, Geiger is setting up astewardship panel to help set future standards. There’snoturning theclockback on sustainability,hesaid “It’sheretostay. The opportunityand expectation is massive forusall, but there arenoshortcuts. It’snot just aboutbetter products but helping everyone deliver better sustainable goals.”

Geiger’s journey

n 2007 –Geiger UK achieves ISO14001 and ISO9001

n 2012 –first carbon neutral programme in thepromo industry n 2017 –carbon neutralitychampion n 2018 –Lewiston HQ gets solar panels n 2021 –Geiger joins UN Global Compact

n 2022 –Geiger Green Live launched n 2022 –Ecovadis Platinum forUK n 2023 –takes BPMA StepForward Pledge n 2024 –USachieves Ecovadis Platinum n 2025 –Geiger Green Live launches in US n Future –science-based targets initiative

Circularity

Wasted opportunity

Sustainable Merchandise World heard how Terracycle is demonstrating imaginativewaysto make good use of waste

One person’s wasteisanother’s treasure –oratleast,their opportunity. That wasone of thetakeaways from afascinating lookathow circular thinking can createnew value forbusinesses and customers.

Speaking to an audienceatthe BPMAorganised speakers’theatreatthe inaugural Sustainable Merchandise World, Alexander Norman, head of business development at Terracycle, led us intoaworld where throwawayculturebecomes asourceof added value.

The innovative recycling companyhas bags of experience of working withbrands to createcircular systems that collectsand sorts wastetoretrievevaluable recyclables and even createnew products from old.

GOODBYE TO WASTE?

Under theambitious title of ‘Eliminating theidea of waste’ Norman explained how Terracycle has spent 24 years learning how to treat wasteasaproduct that companies can use.

“Circularityisfront of mindand thereisa lot of emphasis on using recycled products but less on what to do with products after they have been used,”hesaid.

Companies have tendedtofocus on low hanging fruitsuchascardboard,cans and glass whichare currently easier to recycle. Products have to pass what he called the

‘20p test’ –the coin that most people would stooptopickupifthey sawitonthe floor Anything less and manywouldn’tbother

“It’sthe same withwaste.People will recyclecans but not coffee capsules, because it’snot profitable to do so.However, companies or governments can subsidise it and makeitprofitable, creating partnerships that drive value.”

This value cancome in theformof marketing campaigns or even sales drivers, said Norman.

Terracycle has anumber of ways of creating new supply chains forrecycled content,turnkey solutions forrecycling programmes, and its Loop platform encourages reusableconsumption

COLLECTOR SCHEMES

Cosmetics companyL’Occitane runs aglobalprogramme through Terracycle that operates recycling schemes instoreatalocal level.

Beauty packaging is dropped in recycling bins and customers get a10% discountonfuture purchases.

Similarly,Irish pharmaceutical brand Teva uses Terracycle to collect inhalers from pharmacies. By using collection boxes, the scheme is kept simple and easy to run.

Norman alsooutlined more ambitious schemes. After Birmingham Selfridges wrapped thestore in a5 tonne plastic art piece, Terracycle collected thematerial It also runs thelargestcar seat recycling programme in theworld forWalmart. One dayayear customerscan bring in their old carseats fordisposal.

Oneofthe most successfulTerracycle campaigns has been with stationery companyBic. Since2010,ithas collected morethan100 million writing instruments and raised morethan$1m forlocal charities. Its recycling network encompasses thousands of schoolsand recycled pens are fashioned intooutdoorseating, planters and children’s sandpits.

SUSTAINABILITYCHAMPIONS

P&G worked withTeracycle ahead of the Paris Olympics to collect wastethat was pelletised and used to createOlympic ‘podiums’.

As an example of howfar recycling initiativescould go,Normanoutlined a programme Terracycle has runfor sports brand Asics whichcreated arunning shoe from other running shoes.

The Asics Mirai returnprogramme in the EU,Japan and US collected thebrand’sMirai Nimbus shoe whichisdesigned forrecycling. Collaborating withthe Terracycle R&D team, Asics developed systems that allowed87.3% of theshoe’supper to be recycled as PET.

Summing up,Norman said: “Wasteis everywhereand we need to do something with it. We have thepossibilityoftackling it andmakinga difference. It’sachallenge but it’salso an opportunityifyou canget ahead of your competition and showwhat’s possible.”

Terracycle collected Bic pens tobeturned into seating

WHAT TO WEAR?

The choice in promotional clothing is bewildering.Takea beat andthink of what you really want to achieve,says Clive Allcott

During many years in the promotional clothingand branding arena, thequestion that is asked repeatedly is “what clothingwould yourecommend forme, to suggest to my customers forpromotional eventsand campaigns?”

When organisations choose apromotional clothing item, themain choices typically fall intoa fewpopular categories. The decision

often depends on budget, audience, season, andhow theitemaligns with thebrand’s image. Here aresome of thecommon options to consider:

1. T-SHIRTS

This is themostpopular choiceand versatile product to offerwithmultiple ways to brand. They arebudget-friendly,easy to printor embroider logos and imagery.

Thereare awide range of colours, sizes, and styles

2. POLOSHIRTS

Associated with professionalism and the workplace.

Often chosen forcorporateevents, trade shows, or staffuniforms.

Givesamorepolished lookwhile remaining casual, and presents multiple branding solutions

3. HOODIES AND SWEATSHIRTS

Great as we headtowards thecolder months, and desirable foryounger audiences.

Ahigher perceivedvaluemakes them morelikely to be worn repeatedly. They arepopular forschools, sports teams, and communityevents.

4. HATS AND CAPS

An affordable and highly visible option. They areone-size-fits-allbut withmany differentstyles available.

Perfect foroutdoorevents and giveaways. Branding can be embroidered, printed or bespoke badged.

5. JACKETS AND OUTERWEAR

Apremium promotional choice.

Best forVIPs, employees, or long-term brand exposure.

Highly durable withstrong brand impressions.

6. SPECIALTY ITEMS

Socks, beanies, aprons, scarves, bandanas. These arealso aone-size-fits-allsolution. Great forstanding out. They canbetied to atheme, such as aprons and food brands.

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“I WANTTOCREATEA BUSINESSTHAT’SLIKE A ROCKET SHIP…”

What happens when suppliers can’tdeliver whatyou need?Jason O’Connor hears how TaylorTassie,managing directorofTotally Branded is buildinghis own ambitious solution

JASON O’CONNNOR: We’vebeen doing this for20years, thoughIstill feel as freshasyou guys probably do,sodon’t think that I’msleeping alright.

Jokesaside, in that 20 years, Idon’t think I’ve seen ahuge number of disruptors in this industry– but Isee that in youand that’sgood. Since you started, there’sprobablybeen another 100people start out. But thewaves that they’remaking aren’t as severeas yours. Wasthat alwaysthe intention?

TAYLOR TASSIE: No.Westarted out seven years ago,and it wasjust me in my bedroom. Ijoined Advantage, gota catalogueand went door-to-door.Before this, Iwas doing business development in London foradigital litho paper printers. I was18years old: here’s amobile phone and alaptop,goand sell, reportbackin two weeks and if youhaven’t hit your

numbers, you’re out. So that’s all Iknew It wasthe samewhen Istarted this: get thecatalogue, go door-knocking, build up theclients. And it wasa slog. Thefirst twoorthree years, we didn’t even break aquarterofa million in revenue. Iknew therehad to be abetter way. Istarted doing someoptimisation on theAdvantage templatesiteand suddenly Iwas getting leadsthatI’d have previously spent twoweeks travelling up and down thecountrytoget.I was hooked. We startedbuildinguptraffic and then decided to move over to a WordPresssite.

Then therewas aturning point. Iwas gettingannoyedabout calling suppliers and saying:“I’ve bustanut to get100 pens from this client, can youdoitfor tomorrow? If Ican do this, IknowI’ll get biggerworkfromthem.” And the supplier saying:“No,sorry,can’t.”

JOC: Theexpress thing still feels quite new.For many years,it’sbeen acase of customerscomingtouslateinthe day and panickingabout deadlines. Amazon hasdonesomuchtopeople’smentality. They think, “well, if Ican have that product tomorrow, whycan’t Ihaveyour product tomorrow?” And now, what was once athree-week lead time can now be threedays. Ithink even that will still improveastime goes on.

TT: Ihated being in someone else’s hands, so we got alittle heat press and amug press, and started offering afew lines. This was beforeeveryone wassaying, “We’ve gota really good expressrange”. Now, Ithink alot of suppliers canoffer that.

It became my strategy to send potential leads abranded teabag and amug with their name on one side and their logo on theother.Thatwas thepoint when we really

startedtogrow– we were practising what we were preaching rather than just coldcalling.

JOC: Your production facilities arequite big now, from what Iunderstand

TT: It’s growing. If we were only worried about thebottom line in theshort-term,I don’t think we’d be doing it –we’ve wasted so muchmoney in trial-and-error. But we’re maturing now: we knowwhat we’regood at, we knowwhat products work.Weknowwe don’t want to over-complicateit. Likeyou said,it’sgetting alot better but it shouldbe quick: it takesus10minutes to run300 pens.

The industry is catchingupbut Idon’t think it’sfast enough, and when they dooffer it,they want to charge apremium forit. I don’tthink that’sasustainable model –it’s not aluxury, it’swhat clientsexpect now.

JOC: Ithink theindustryischangingat themoment andwhat you’re doing is a step in theright direction because you’ve got control. If someone needspens for tomorrow, you’re arguablyone of the only businesses that can offer that.

TT: Ijust hated busting anut to get in with aclient, only forour dreams to be shattered becausesomeone’s busy with abig run-on.

It definitely helpswhen youstart to build abit of traction though,whether suppliers admit it or not, they’d rather makeway forJay’s 10,000 pens than Taylor in the bedroom with100

JOC: It’s hardbecause there’smore than 1,000 of us in this industry– alot of those people aren’t going to rise,and suppliers can’tgivetheirall to everyone if they’vegot 300 people at theirstand in Coventry.

Ialwayslikethe rags-to-riches stories, because that comes from grit. We started out in abedroom too, by theway.Wewerepounding thestreets, handing out flyers on industrial estates and knocking on doors. That’sthe way youlearn,right? Youcan’t learnifit’s handed to youonaplate.

So what’sthe futurelooking likefor youguys, if forces aren’t playing against you?

TT: We’d love to expand intoEurope. This isn’t a‘build it and sell’ –I love what Ido. I want to keep growing and build something that we canbeproud of,and that creates strong opportunities forour staff, our clients and oursuppliers. Iknowthat’sa cliché. Ilovethe idea of diversifying, as well –design services, forexample.

Iwant to attractdrivenpeople andcreatea business that’slikearocketship so they don’t feel likethey need to move on to progress in their career.Ifeel ambitious to deliver for theteam.

JOC: Ithinkthat’sa good sentiment –I feel thesameway.I don’t need to turn up here, but Iwant to.I makenobones about it: if there’scompetition, we’vestill got work to do.So, what areyou planning to do withthe production side?

TT: We’retrying to work outwherewe want to go withit. I’mveryconscious of not damagingthe model, becauseIhavealot of respect forthe industry.Ilove building things and standing back and saying “wow,this is so cool,seeing our ownmugsbeing produced, our ownpens”.

But it brings me so manyheadaches. If Iknew what Iknownow,would Idoit again?Ifthe suppliers got better,quicker, at delivering that Amazon effect, we wouldn’t need to burden ourselves. It’snot fun creating production.I’m 26 andI’m losing my hair.

JOC: Don’tcome to me withyour hair problems–readthe room!

• Jason O’Connor is managingdirector of TotalMerchandise

nation

We raise our cups to the innovation and style that exists in the drinkware category

When it comes to promotional marketing, fewproducts achieve thebalance of practicality, visibility, and long-termimpact as effectively as drinkware Branded bottles, mugs, and cups have becomeacornerstone of corporate gifting and promotional campaigns,seamlessly integrating intodaily lifeathome, in the office, duringcommutes, or on outdoor

MAKING AN IMPRESSION

According to Josh Stephenson, director of merchandisesupplier,Impression Europe, drinkwarecontinues to be apopular sector.

“It doesn’tseem to be acategorythat is slowing down anytime soon.Where possiblewewill alwayslooktobring in an ‘eco’style version of an item that is also cheaper.”

The company’smain offerings are strong on sustainabilitycredentials. The Dopper range of plastic and steel bottles is exclusive to thecompanyand has astated mission “toend packagedwater”. As well as making thestylish bottles, theDutch companyiscommitted to expanding the public availabilityofwater taps to make refilling easier

adventures. Their consistent use provides repeatedexposuretologos and messages, turning recipients intonatural brand ambassadors.

The premium drinkwaremarketwas valued at $34.1billion in 2024 and has experienced consistent growth over thepast years. This is drivenbyconsumer demand fordurable, stylish, and high-performing brandssuchasStanley,Owala, and

HydroFlask

Afurther driverhas been dissatisfaction with throwawayculturewhichhas seen a growth of productsthat cut down on single use cups and bottles.Withbothconsumers and corporatecustomers prepared to invest abit moreintheir drinkware,awave of innovation hasbeen letlooseinthe category. Drink in justa fewofproducts that areavailable.

Although thebrand doesn’t yethave thehigh street recognition that some bottles brandsdo, aretail launchinthe UK is mooted at some point, which could change that. Its plastic bottles boast an impressive range of sustainability factors including85% upcycled materials, afactory running on 100% renewable energy,and deliveringorders in 60 Dutchcities by bicycle.

Stephenson says that Impression probably sells moremetal bottles than plastic but adds that thechoice between them is personal.

As well as thepremium Dopper range, Impression offers drinkware items as part of its exclusiveBrandCharger range, which was startedbytwo Dutch/ Chinese brothers. They created arange of products to help theeverydaycommuter, whichhas grownintoamuch larger range and features a consistent colour on all items.

The BrandCharger range focuses on ahighqualityproduct mixed with sustainable materials. Committed to climateaction, thebrand chooses sustainable materials, offering RCS certified recycled content that meets therecycled claim standard.

REVIVING INNOVATION

Following theclosureofListawood, amajorsupplier of drinkwareinthe UK,Keramikos &ThermalmateLtd stepped in to take over thecompany’scutting-edge printing technology.

Keramikos &Thermalmateisnow manufacturing several of Listawood’spioneering products andprocesses, including its ColourCoatspray line, known forits precision Pantone colour matching,providing consistency across its promotionalmerchandise. ColourCoat nowutiliseswater-basedinks, offering amoresustainable alternative to traditional solvent-based options within theindustry.

This revivalhasn’t come without its challenges. The Keramikos &Thermalmate manufacturing facilityin Derbyshirehas undergone significant expansion to integratethe specialised equipment. Amezzanine extensionhas been constructed to accommodate theadvanced machineryofthe inherited productionlines. Meanwhile, stockand logistics have been optimised withthe opening of adedicatednew warehouse sitenearby

These newprinting processes and product lines haveunlocked fresh opportunities, sparking research intoanevenwider range of innovations. Formorethan15years, Thermalmatehas beenmanufacturing affordable plastic bottles andthe Universal range in theUK, and nowplans to expand intopremium designs to complementKeramikos’s popular Eevorange.

In recent years, consumershavesought premium drinkwareproductssuchasChilly and Stanley that marry eco-friendly materials with bold,aestheticdesign.Keramikos & Thermalmate areinvestingin new productsand enhanced production capabilities to address this emerging premium sector

THEDRINKSARE ON SENATOR

Although it is best known forwriting instruments, Senator also has an impressive range of drinkingvessels. Its porcelain and stonewaremugs and cups aremadein Germany, whichresults in abetter ecological footprint compared with products imported from further afield. Porcelain is fine, white, dense, and nearly translucent, fired at very high temperatures,whilestonewareis coarser,less dense, typically opaque, and fired at lowertemperatures, giving it amore rustic appearanceand arougher texture. Porcelain is higher end.

The cupsand mugs arealso reusable, with obvious eco benefits. Because thecupsare made with green energy,Senator claimsthey cut CO2emissions by 95%.

Popular models include theslimline Frieda stonewaremug available in high gloss white with astylishcurvedhandle. The cup can be direct printed with up to five colours fora long-lasting impact.

Arange of shapes include Prime, Charisma and thechunkyMaxi Mug. Foracolourful alternative,the Elite Inside model cancome with achoiceofcoloured interior glazes.

Senator also offers arangeofmetal travel mugs whichare branded in Germany, such as thedoublewalled Thermo King can and Trophy cups, whichcan be 5-colourprinted. It also hasatrendysteel andenamel coated outdoor mug.

Drinkware

STYLEAND FUNCTION FROM GOLDSTAR

When it comes to drinkware, Goldstar is seeing ashift in what people want to pieces that feel good to use, lookgreat,and feature thoughtfuldesign. Customersare choosing drinkwarethat reflectsboththeir lifestyle andtheir values, withmatttextures, recycled materials, andpractical features.

This has led to thecreation of fresh, coloured collections that peoplewant to use everyday,offeringthe opportunityfor brands to stay visible forlonger

As an international supplier,Goldstarhas interesting observationsinthe differences in regional tastes. In theUK andEurope, it notes that people love clean, minimalist designs that feel premium. Across NorthAmerica, largercapacity tumblerswithclever features like straws or 360° drinking lids aremorepopular

Acurrent favouriteisthe Obsidian ceramic and silicone mugfromthe WEC range.Its soft-touchsilicone sleevemakes it comfortable to hold, while themattfinish givesita premium look. Asplash-resistant lid is perfect fordesks or on-the-go use, and it comes packaged in akraft box.

An insulated option is theMajestyrecycled stainless steel tumbler whichkeeps drinks hot foruptosix hours or cold for24. Its 360° press-button lid means youcan sip fromany angle. Also in recycled stainless steel is the Borealis straw tumbler whichhas ametallic matt finish, matchingreusable straw,and spillproof lid. The Borealislinealso includes a stainless steel twistlid bottle.

ION8 PLANTS ASUSTAINABLESEED

Drinkware specialist is committed to a 100% carbon neutral strategy through finding optimal materials and innovating to reduce theusage and wasteofmaterials, packaging and energy

Thefamily business is based in Dundee and developed Ion8 bottles built around innovation and practicality, suchas leakproof lids, one-touchopening, beingBPA-free, and reusable materials. It hasgrown from a localidea to aglobalbrand, now sold in more than 60 countries. It has been presented with boththe Queen’s Awardand King’s Awardfor Enterprise in International Trade, as well as numerousdesign awards.

As part of its drive to minimise thecarbon footprint, its plastic bottles aremadeofRecyclon, a transparent bio-based plastic.Using fossil fuels releases thecarbon stored inside, causing global warming. Recyclon is made with 15%plant biomass materials, and is totally carbonneutral. Because it hasalowermelting point, this reduces both processing temperature and cycletime,

dramatically reducingenergy use.

In addition, Ion8 bottles use solvent free powder paint whichisalsohighlydurable, so bottles last formuchlonger

The companyactively minimises its packaging, with no boxes, tubes, or plastic tags. Its packaging uses 99% recycled materials.

DRINKWARE THATMAKES A STATEMENT

Tancia Groupoffers an extensive selection of drinkware,fromthe vibrant, colourfuloptions of theMood Collection to theminimalist designs by Chili Concept, including the new versatile Explorer tumbler.The range spans durable stainless steelbottles and cups that keep drinks hot or cold, timeless ceramic mugs that remain office staples, lightweight BPA-free plastic optionsincluding Tritan sports bottles, and elegant glassware that lends apremium touchtohigh-end promotions or eco campaigns.

Theaward-winning Kopcolour-changing cup never fails to impress, while complete glasswaresets provide sophisticated solutions forcorporategifting. Forflexibility, themix-and-matchKiatoand Metrocup ranges offer endless colour combinations.

In-house printing expertise can deliver various branding options fromspotcolour andfull colour to laser engraving and advanced UltraWrap360°technology Generous print areas –especially when using laser engraving on Mood bottles –offer greater opportunities forbold, creative, and impactful branding. Withstock held in theUK, lowminimum orderquantities and fast lead times ensureflexibilityfor campaigns.Custom packaging, labelling, and variable dataprinting furtherallowfor fully tailored solutions.

As thepromotional industry increasingly embraces eco-conscious products, drinkware has become aforce in showcasing acompany’scommitmentto theenvironment. Brands likeChiliConcept useGRS-certifiedrecycled materials with full traceability, and everyproductiscarbon calculated via NatureOffice, underscoring a commitment to agreener future.

FOAMO’S FIRST YEAR

First Editions’ boss MarkAlderson shares some insightsonthe inspiration and launchofaground-breaking product forthe promotional sector

First Editions’original grant application to help us developFoamo stated that we wanted to reshape consumer buying habits, providing areusable coffee cup witha reduced carbon footprint at an affordable price.

Initially,the UK B2B marketwould benefit, targeting corporates seeking avenues forachieving net-zerogoals. Beyond that, theretail sector wasa target withconsumersalready receiving incentivesfrommanyretailers forreusable cups.

We also highlighted thepositiveeffects forgovernment and local authorities, diverting cooking oil wasteand single-use coffee cups away from landfill.

Everyyear,huge numbers of disposable cupsinthe UK end up in landfill or are incinerated due to their mixed-material construction– we really wanted to do something about that.

Using ourpatented foamed-plastic technology,Foamo reduces virgin plastic by up to 85%, integrates around 70% renewable or recycled feedstock(including repurposed cooking oil), and is fully kerbside-recyclable.

Produced at Birmingham’s Tyseley Energy Park usingrenewable electricity, biomass and green hydrogen infrastructure, Foamo combines style, durability, and performancewith measurable sustainabilityoutcomes.

Foamo’s launchexceeded our expectations.Pilot programmes displaced more than 50,000 single-use cupsand saved2.8 tonnes of plastic,gaining positive consumer feedback. Foamo is ascalable, circularsolutionthatsets abenchmark for theindustry.

Theenthusiasm withwhichithas been receiveddemonstrates that sustainability

and performanceare no longer mutually exclusive.WithUKcoffeeshops using several billions of disposable cups everyyear,Foamo addresses apressing environmental need

Consumers and businesses valueits combination of practicality, style, and verified sustainability:itmaintains optimal drink temperature withoutsleeves, displaces thousands of single-use cups and hasacarbon footprint20times smaller than standardreusable alternatives.

Eco-conscious distributors and end users areresponding to Foamo,reflecting agrowing demand forproducts that delivermeasurable environmental impact alongside usability.

So,wheredowegofromhere?

Ourimmediatefocus is scaling distribution, plus expanding awareness through promotions and educational campaigns.Wehavealsodeveloped customised packaging and partnerships to position Foamo as aflagship sustainability product

At thesame time, we’regathering feedbackand monitoring adoption metrics to refinedesigns, maximise circularityand broaden theproject’s positive environmental impact.

In thelonger term,weaim to accelerate mainstream adoption by entering the retail market.

Being part of Tyseley Energy Park’s collaborative ecosystem ensures that Foamo is part of abroader effort to decarbonise manufacturing, reduce waste and drive measurable sustainability.

The reusablecup marketisrapidly evolving, yetmanyalternativeslike bamboo,stainless steel or conventional plasticseither fail on recyclabilityorhave high carbon footprints.

First Editions’approach,frommaterial innovation to energy-efficient production and local jobcreation, positions Foamo at theforefront of thecircular drinkware market.

Drinkware

POURED PERFECTION

Amassive trend in recent yearsisthe ‘viral tumbler’, withplatforms such as TikTok making drinkware acraze.Recognisingthe momentum, Laltex Promo introducedthe Everest travel muglast year

Made from recycled materialsand designed to keep drinks hotorcold, the large capacity mug withstraw and handle accesshas alarge brandingarea. Originally launched in blackand white, it is now available in sixcolourswithmoreplanned for2026.

Today’sdrinkware unites practicality withdesign, strengthening long-term impressions. Laltex productsthat exemplify this include theOmbre1000ml bottle. Available withorwithout hydration,itcomes in four eye-catching coloursand can be easily matched withcorporatebranding. Afold-down, leak-proofsipper that opens effortlessly withapush-buttonmechanism, ensuring ease of usewhile on themove.

Laltex Promo has expanded into ceramics. Its mugs featureOrcaCoatings, that deliverlong-lasting print vibrancyto withstand up to 3,500 washes. Madefrom AAA-grade ceramic, they offerapremium feel and excellent durability. TrueVividdye sublimation ensuressuperiorcolour vibrancy and sharper detail. Withquicklead times thanks to in-house UK branding, customer projects stay on schedule. Lowminimum order quantities of just 36 pieces provide flexibility

Areliable favourite, theArena 500ml

tumbler nowcomes with full-colour printing creating striking visualappeal. Double-walled constructionkeepsdrinks cold, while the protective coverand strawenhance safety and convenience. Ideal forevents, festivals, and outdoor promotions

Ahi-techoption is theTemplid 450ml bottle withabuilt-in LEDtemperaturedisplay that showswhether your drinkishot or cold.It’smadefromrecycled stainless steel forlasting quality. The removablestrainer addsversatility and is perfect fortea or fruit infusions

Foracompactoption, the300mlHopper vacuum tumbler keeps drinks at theideal temperature while itssecurescrew-top lid and flip-to-drink sipper offer smooth, spillresistant use. The Hopper wasintroduced to therange to meet thegrowing demand foracompactoption compatible withmost coffeemachines.

DRINKSGET CREATIVE

Oldeani notes that thedrinkwaremarketcontinues to grow,drivenbyconsumer demand forhigh performance and functional products. Features suchasheatretention, tasteenhancement, and locking lids areall nowimportant considerations.

Brands areabletochooseproductsthat carry their message and values by selecting high quality, sustainable bottles and cups.

“Drinkwareisanexciting product to work with that comes with its challenges but that is part of its appeal. Taking an initial concept, adapting anddevelopingthe design in partnership with our clients anddeliveringatruly unique item in theend is a great feeling,” says Lucy Bennett of Oldeani.

The companyoffers abespoke service fordrinkware for brandswanting branded packaging, Pantone matching and top to bottom prints. Digital UV wraps, rotary print andengraving are all available in theUKfromstock in 7-10 days.

As well as manynow choosing reusable bottlesand cups to reduce their carbon footprint, increasing healthawareness has helped boostthe sector toowithconsumersopting forBPA free plasticsand alternative materials suchasstainless steel or glass.

Innovations have alsoseen ceramicbeing incorporated into portable, reusabledrinkware. Oldeani haslaunched anew range of recycled stainless steel cupswithaceramic lining. Ceramic is non reactive so your teatastesfresh on thego. Ceramic is alsoBPA free withnorisk of chemicalleaching. The new Latte ceramiclined cup from Oldeani combines premium aesthetics with asuperior drinking experience.

Moving thedebateon

Anew platform promised to provide an honest sustainability conversation for merchandisecompanies

Sustainabilitymay be thebuzzword of themoment, but what does it trulymean forthe promotional merchandise industry? Howdowe move beyond greenwashingand ensure theproducts we create, source,and sell genuinely makeadifference?

Thosequestions were at theheartofthe Sustainable Genius Bar Live,held at Tyseley Energy Park,Birmingham’shub forclean energy innovation. Hosted by First Editions, PODSustainable Merchandise,Jutebag, and WCM&A, theevent brought together suppliers, distributors, and industryleaders forawelcome and candid sustainability conversation.

The dayopened withaguided tour of Tyseley’s InnovationHub,where guests explorednext-generation clean technologies in action, including low- and zero-carbon power, hydrogen refuelling,waste-toenergy processing, clean transportfuel, and research-led incubation. Attendees also sawFoamo,the reusable cupcapturing themarket’sattention,being producedin front of them, offering ahands-oninsight intothe manufacturing process and the environmental benefitsitbrings.

BIG ISSUES

At theheart of theday wasThe Big Debate, ano-filter discussion featuring theprincipals from four British merchandise suppliers and manufacturers: Mark Alderson, First Editions; MarkGlanville, POD Sustainable Merchandise; LeeThompson,Jutebag, and SimonAdam, WCM&A.

Withover100 years of combined experience, thepanel tackled challenging questions on:

n What sustainabilityreallymeans beyond themarketing spin

n Howtoeducate customerstoask theright questions

n Whygood products cost what they cost, and whythat matters

n Howtoprevent products ending up in landfill

LOOKING AHEAD

The dayconcluded withaforward-looking session exploring future trends and materials –separating what’sgenuinely sustainable from what’sgreenwash –alongsidea zerowaste, chef-prepared lunchpoweredby hydrogen.

The event confirmed that thefuture of sustainability in our industryrelies on honesty, collaboration, and thewillingness to ask thetough questions. TheSustainable Genius Bar Live set anew benchmarkfor

that conversation –one that will shape the sector foryears to come.

Another Sustainable MerchandiseGenius Bar is scheduled for24February2026at

Tyseley Energy Park,Birmingham. Spaces arelimited, so to reserve aplace, make contact via theLinkedIn page: Sustainable MerchandiseGenius Bar

REFLECTIONSONSUSTAINABLEMERCHANDISE

“It’salwaysdifficult creating something new but as ahighly experienced group we felt thetime wasright to bust themyths surrounding sustainable merchandise.

Tyseley Energy Park provided theperfect venue to stimulate areal two-way conversation on whatreally matters at this pivotaltime regarding sustainabilityinour industry.”

MarkGlanville, POD Packaging

“Great interaction from ourinvited guests withlots of thought-provoking topics discussed whichwehope canstart eliminating greenwashing and general misconceptions. Iamverymuchlooking forwardtothe next event.”

LeeThompson, Jutebag

“I wasencouraged by howwell theevent deliveredonits purpose, creating an open space wherereal and sometimes challenging factsweresharedand meaningful discussions took place. Thedistributorswho attended brought thoughtful, probing perspectivesthat made thesession so muchricher.Tyseley Energy Park proved theidealsetting, sparkingforward-thinking discussionand genuine progress.”

MarkAlderson, FirstEditions

“I thoroughly enjoyedthe day–Ilearnt alot, hada fascinating sitetour, tasty lunchfromaunique kitchen and valuable distributor insights and feedback. Bring on thenext one.”

Simon Adam, WCM&A

“It wasagenuinely really interesting day. It wasgreat to see all thecutting-edge tech on thesitetour,and really helpful to get adeep dive from someofthe leading sustainable promomerch suppliers.

SteveBland, EcoVerify

“I wasdelighted to recently attend The Sustainable Genius Bar at Tyseley Energy Park in Birmingham. We were treated to averyinformative tour of theInnovation Hub, including hydrogen refuellingand wasteenergy reprocessing —particularly relevant to ourindustry. We had a wonderful lunchcookedonthe UK’s only hydrogen-poweredcooker, followed by an extremely lively and informative discussiononsustainability.Itwas obvious howpassionate ourfour hosts are, and thefacts and figures shared have given me important insights to sharewithour customers.”

MickHumphreys,TCBranding

DON’TBEA VICTIM

Rising insolvenciesare athreattoall businesses in themerchandise sector. Take action to ensureyou don’t becomeanother statistic, says

Mike Collins

Atthe recent Labour PartyConference, Chancellor Rachel Reeves stated: “In the months ahead, we will face further tests, with thechoices to come made all theharder by harsh globalheadwinds, and thelong-term damage done to our country, whichis becoming ever clearer.”

Ms Reeves didn’t go as far as to confirmexactly what she would do to manageour economy’sfuture challenges butshe’s wrong in predicting that therewill be toughtimes ahead. they’realready here!

ALARMINGSTATS ALERT

Companyinsolvencies areat an all time high.Therewere morethan 2,000 company insolvencies in July alone. That’san11% increase forthe same period lastyear.One in 5ofall insolvencies areas adirect result of companies not havingenough cash in thebank. That’s20% of all insolvencies coming as aresult of not beingpaid outstanding invoices.

Therehas never been a moreappropriatetime to have thefinancial aspectsofyour businessinorder andtobe assured that themonies you have out on credit aregoing to be returned to youinasquicka time frame as possible.

The keytosuccessful credit managementismitigatingrisk and minimising exposure

The best ways of ensuring both aretoknowyour customer and leaveoptionsfor continuance

Before theChancellor makes your mind up foryou, ask yourselves these key questions:

n Do youknoweverythingyou canabout your customerand their financial stability?

n Is thelevel of credit you areproviding atruereflection of what your customer can afford?

n Do youhavearobust process and system forthe payment of your unpaid invoices?

n Whereapplicable, do you have theback-up of apersonal guarantee, even if thecompany is limited?

ACTNOW

If theanswer to anyorall of theabove questions is either ‘No’,or‘Notsure’ then don’t hesitate.

As abusinessinthe promotional goods industry please feel free to contact us for supportinany areas of credit management and if you’re a BPMA member ask us about theextras that areincluded within your benefitpackage

Your BPMA membership allows fora completely confidential and complimentary chat withourselves to discuss howyou can ensure that youavoid become another worrying statistic.

Rest assured, we’reathand to help youfind answers to any creditmanagementchallenge. Just callyourpromotional goods liaisonIan Jenkinson on 07860197476 or email ijenkinson@directroute.co.uk to discussthe manywaysin whichDirectRoute Account Assyst can protect your business cashflow.

l Mike Collins is managing directorofAccountAssyst

the future

Employee ownershiptrusts (EOTs) are becomingmore commoninthe merchandise sector, promising awin-win forbossesand staff

When toychain The Entertainer became an employee-owned business in September this year,itjoined anumber of retail businesses that arewholly or partly employeeowned.

John Lewis, Lush andRicher Sounds are justsome of theother retail companies that have undertaken this journey.Now a growing number of merchandise companies arelooking at employeeownership Foradvocatesofemployeeownership,it offers away to engage staff,making them happier,moreproductive and moreloyal According to theEmployeeOwnership Association (EOA), companies withthis structure aremorelikely to delivera10%-plus growth in sales, profit or headcount, and they have lowerinsolvencyrates.

AGEOFTHE EOT

In 2014,the government introduceda new type of employeebenefit trust,the Employee Ownership Trust (EOT) to encourage business owners to set up ownership structuresakin to the‘John Lewis model’ Merchandisebusinesses have been among thecompanies that have made use of thenew provisions. Inflatables company B-Loonytransitioned to an EOTafter 45 years in business,in2023, claiming that themove would bring significant benefits to customers,employees, and thelocal community, keepingjobsinChesham where thebusiness is based JamesClephan, managing director,says

an EOTwas theonly model that met the needs of theretiring owners while also being theright decision forstaff and customers.

“It provides continuityand stability forall stakeholders, along with regular opportunities forstaff to engage and help shape thefutureofthe companythey are proudtobepartof.

Clephan says thetwelvemonths of planning beforethe transition were critical to ensuring asmoothchange of ownership Clear and consistent communication withstaff wasone of themostimportant elements of theprocess.

Looking to thefuture, he says it will includeastronger sense of ownership and asharedvision. “Manyopportunities will arise, and it will be thestaff whoshape the directionofthe business, witheveryone having avoice.”

PREMIERAMBITION

Earlier in 2025,Essex-based Premier Print &Promotions wassoldtoanEOT.The merchandisedistributor hasbeen in business formorethan 30 years and wasfounded by Jamie Marshall.

Although he waslooking foranexit from thebusiness, Marshall wanted to remain working as he loveswhathedoes

“I could never sell Premier to somebody elsebecause Icould not cope with anyone else telling me what to do.Any acquisition involvesanearnout so youare typically goingtobearound forawhile,”hesays.

After consideringother exit options, the

possibility of an EOTwas raised.However, making it happen wasnot completely straightforward

Marshall spoke to afew advisors but was initially put offbythe cost and thelack of chemistrywiththese consultants. This changed afterhewas introduced to Andrew Beer and Kingsley Tedder,directors of alocal Essex firm, Mobius Group which specialises in EOTs

“They said that it couldbedone alot more simply and with lowercosts. With them onboard, theprocess only took about 4-6 months.”

Marshall admits he wanted to conclude thedeal quicklyashewas worried that an incoming government mightclose off some of thetax advantages of an EOTdeal for business owners.

He alsoneeded to bring staff along with him and says theresponse wasincredibly positive from getting themanagement team onboard through to presenting it to therest of thestaff

“You areliterally telling people that they canhaveownership of thecompany. What’s not to like?”

IS IT RIGHT FORYOU?

However, he says that EOTs won’twork forevery business. “Wehaveareally lovely cultureatPremier and they backed my judgement that it wasfor thegood of the team, whichwas lovely,” he says. “You need to have that trust between thestaff and management.”

As Marshall describes theoutcome at Premier,everyone is awinner.Hehas been able to sell thebusiness in away that suited his desires, and that is taxfree. It also safeguards thebusiness forthe futureashe is paid out of theprofits of thebusiness over aperiod of time,whichmeans thereisless financial stress on thecompany.

Forthe staff,thereare also advantages of being able to receive part of thebonuses tax free,aswell as thesense of ownership

Marshall is happytoremain apart of the business, whichsuits him, and also allows Premier to get its succession planning in place helping thecompanyremain stable and profitable.

The processisalso flexible enough to cope withfluctuationsinbusiness. The payback periodcan be extended if required

The attractions of an EOTseem clear, and other merchandise businessesare considering this option. Forthem, Marshall recommends finding theright advisers and only undertaking it if thecompanyculture is right.

“I’dhighly recommend it if youwant to reward staff and keep thelegacygoing. Premier is my baby,soI wanted thename to survive and forittogotothe rightpeople. Whobetterthan thepeople who have helpedbuild thebusiness?”

NOTYOUR BABY

It’snot all plain sailing, he warns. The switch to atrusteeshipwas abit of acultureshock afterbeing used to steering thebusiness without suchoversight in thepast

“You can’t runitlikeit’syour business anymore –you can’t have your cakeand eat it. If we want to do an acquisition it’s somethingthat we have to vote on.Wehave trustee meetings everymonth and they are quite strict," he says.

“You’vegot to do it properly.Ityou arein breach of thetrust then thegovernmentcan comeafter youfor thetax.”

BENEFITS OF AN EOT?

n Companyremains independent

n Time to completeisless than athirdpartysale

n Lowertransaction expenses

n Sell at afairmarketvalue withgreater certaintyofcompletion

n No need to shareinformation with competitors

n Canbenefitrecruitment and retention

n Sale is exempt from CGT

n Staff mayqualify fortax-advantaged shareschemessuchasEMI optionsor ShareIncentive Plans

n Employees qualify forincome tax-free bonuses up to £3,600annually

n Qualifying employees will sharein the proceeds of any future companysale

n Stable ownership whichcan preserve jobs

n Employees can have ‘a voice’ in how thebusinessisrun

CLONEGOESFOR GROWTH

Basingstoke-based Clone was established in 2010 by SimonDrury and JoelDalton.

The marketing servicesbusiness started in printmanagement before spinning into merchandise as anatural progression. It nowoffersa full rangeof marketingservicestoits clients

Duringthe pandemic, merchandise became amoreimportantpart of the businessasmorecompanies looked to sendonboardingpacks and motivational items to staff.Clone launched Swag Pack as aspecialist division to handle this growingsector. Workingfor global brandssuchasDeliveroo,Monzo, and Five Guys, themerchandise business turned over £1m in itsfirst nine months.

Withthe founders lookingtogrowthe company, various investment options have been consideredinrecent years, includinga trade saleorMBO.However, traditional options didn’t suit the requirements of thecompany

“Wethinkthat we’vebuilt areally good culturehereand were worried that it could be strippedaway. Youfeelan obligationtothe staff, and theoptions we lookedatcould have meant job losses or relocation,” says Drury.

EOTs were suggested as an option. As well as taxbenefitsfor both the founders and employees, abenefit is that theemployees do not have to fund thepurchase as moneycomes outof theprofits. In thecase of Clone, this is spread overfiveyears.

“Wedidn’t want to puttoo much pressureonthe companyand we want to see it grow as well. It couldbea £10m company,”saysDrury

If thecompany is sold, theemployees couldbenefit further, he says.

“Therehaven’t beenmanyofthese secondaryexits, but it would be alife changingamountofmoney forstaff.”

Drurysaysthat therealisation that thecompany is nowtheirs has ledtoa

changeofattitudes among staff.

“In thepast, thedirectorswerethe people seenasbeing responsible forgrowing thecompany,but now everyone has aroletoplay. It hasreally changed people’s attitudes on aday-todaybasis withthings likecostsavings whenpeople realise it’stheir money.”

Druryhas become CEOofthe new business withhis co-founder Dalton opting fora less hands-onroleas non-executive director

“I could have walked away on dayone but therewouldhavebeen no oneto steer theship.Ialso believethatithas a lotofgrowthpotential. Anybusiness can get abit stale, and theEOT hasgiven us arealboost.”

Clone nowhas twoboards– the business board, and theEOT board, whichincludesastaff representative as well as an independent trustee whoacts as acritical friendtothe business.

Drurydescribes theprocess as “pretty straightforward”.Starting in January 2025,itwas concluded by July

There is less due diligence than therewouldbeinanacquisition. An independent third-partyvaluation is made of thebusinessbased on standard EBITDAmultiples.

Druryrecommends choosing advisors carefully,not least becausecosts can vary alot depending on whoyou use.

He also says that sellersneed to checktheir egos.“It sounds obvious, but once you’ve donethe deal it’snot your businessanymore.Thatcould be a problem forsomepeople.”

Forthe future, he is concentrating on growth.The businesshas been growing at 25% ayearfor adecade including the pandemic, and has aturnoverofabout £6.5mwithplans to get bigger

“It’sdefinitely an option worth considering forgrowing businesses. We have alreadyadvisedacouple of other companies on it.”

NO PAN-EUROPEAN RULESON PROMOTIONALMERCHANDISE SPEND

European corporategifting spend limits vary hugely throughout thecontinentfrom under €5tonolimits spendin some countries

Poland has thelowest limit in Europe with just €4.70 being allowedtobespent on branded promotional gifts, aconference in Warsawheard.

Delegates at thefirst Polish ChamberofPromotional Products(PIAP) Connect & Knowledge 2025 conference, were presented withamap showing thevarietyofrules that companies have to comply withwhenconsidering pan-European promotional merchandise programmes.

Some countries, including Denmark, Latvia and Croatia have no limits on spend, theconference heard. The research intopermitted spendingonpromotional items with acompanylogo, split the countries intolow (€10-20), medium(€20-40), andhigh (€40+) spending.

Besidesthe absolutelimits on spending, research found that acomplex varietyof regulations apply throughout Europe to howpromotional gifts canbepurchased. VAT rules andtax deductibilityare implemented differently by country.

Withnouniformapproach to promotional giftexpenditures, companiesoperatinginseveral countries need to closely

Edible treats specialist Eat

My Logo has completed a significant order of 150,000 icing toppers foraleading patisserie company.

Printed withintricate detail on state-of-the-art equipment, thetoppers aredesigned to transform macarons intostriking branded treats foralargescale corporateevent.

The companyclaims that high volume projects showits capabilityto deliverconsistent quality and precisionatvolume.

“We’re delighted to be

monitor local regulations and adjust thevalue of promotional giftstocomply withapplicable taxrules.

PIAP presented its resulted to agovernment minister Minister AgnieszkaMajewska, Ombudsman forSmall and Medium Enterprises, who was attending theevent. Industry representativesemphasised that thecurrent regulations put Polish companies at a competitive disadvantageand called forchange.

The PIAP conferencewas held as part of the17thedition of theMarketing Festival at EXPO XXI in Warsaw. The exhibition featured 200exhibitors and3,100 participants.

Morethan 150 representativesofthe advertising industry and related sectors attended thePIAP Connect& Knowledge 2025 conferencewhichorganisers describe as an important voice in thedebateabout thefuture

of thepromotional products marketand business support tools.

The programme was prepared with content partner ICAN Institute, and theconference combined elementsofknowledge sharing, inspiration,and networking, with astrong focus on quality and practical business value. Speakers included expertsinsales, leadership,and personal branding.

TANCIA OPEN DAYSHARES INDUSTRY KNOWLEDGE

trustedwithprojectsofthis scale.It’salwaysexciting to seeour products being used in such creative ways, and we’reproud to play apartinhelping brands leavealastingimpression through food,” they said in astatement

According to the company, demand for edible branding continues to rise, underlining theimportant role personalisedtreats play in corporatehospitality, marketingcampaigns,and brandedexperiences.

TanciaGroup has hosted an open dayincollaboration withthe BPMA offering hands-on learning experiences and valuable insights intothe worldofprint and promotional merchandise,while providinganimmersive experiencefor attendees.

Participantsgained afirsthand lookintoTancia’s state-of-the-art printing facilities, includinganinformativefactory tour showcasing its in-house capabilities.

As part of theexperience, guestshad theopportunitytowatch thelaser engravingprocess, creating apersonalised engraved bottle to take home.

TanciadirectorJames Cleerealso conducted aPantone colour demonstration, explaining howprecise colour matchingensures consistent and accuratereproduction across different materials, printers, and production methods.

The Open DayatTancia’s Hampshireheadquarters featured discussions on industry regulations, sustainabilityinitiatives, and promotional producttrends. Attendees shared valuable insights and theevent facilitated an exchangeofknowledge that benefitted everyone involved.

BIGSHOWS VENUES IDEAS

Nothing compares to real life and liveevents, so we are delightedtoannounce the BIG showsare back: register nowand get engaged!

Now incorporating and co-locating The BIG Wearables Trade Show as well. The BIG Promotional Trade Shows are the promotional merchandise and wearables events to getto: nothingbeatsthe power of meeting face to face!

‘WHAT ELSE DOES IT DO?’

Multifunctionaltech delivers more bangfor your promotional buck, says AlanDoyle

Aspromotional product buyers continue to seek standout items, hybridtechswag–gadgets that performtwo or morefunctions–riseabove the crowded marketfor swag

This year multifunctional items not only deliverutility, but also reinforce brand recallevery time they’reused –afeature that resonates withbuyers from research carried out by BPMA

WHY TECH?

Tech-forward swag isin demand withhybrid giftslike wireless chargers, USB-Chubs, and smart notebooks cited as fast-growing categories for promotional products.

Sustainabilityand multifunctionalitygohandin hand. Buyers prefer promo products that do more but also minimise wasteand material usage, andthat aremade from recycled materials.

Meanwhile, ourhybrid and remoteworkculture is fuelling demand. Desk accessories, charging devices, and mobile productivitytools arenow seen as essential, not just novelty.

Remember that impression

longevity matters and tech items tend to stay in usefor months or years, compared to single-useitems,producing repeatedbrandingexposure

TRENDING ITEMS

So,what aresome of the tophybrid tech promo ideas trending right now, and how can we leverage them in the client’s marketingmix?

n Hybrid 15Wpremium dual wireless chargingpad

Combines awireless charging surface forphones with a secondarypad (or USB port) forearbuds or otherdevices

Recipients getmoreutility in one brandedasset

n Hybrid performance Bluetooth keyboard Acts as bothacompact keyboardand Bluetoothhub for tablets, phones, and PCs –ideal forhybrid workers swapping between devices.

n Urban EurekahybridGAN charger

Uses GAN(gallium nitride) technologyfor acompactform withhighoutput,combining

fast-chargingcapabilitywith multi-port flexibility.

n Xoopar ICE-Cpowerbank

Apowerbank that includesfast charging and handy LEDlight when youneedit.

n Hybrid premium true wireless earbuds

Earbuds withbuilt-incharging casethatcan also serveasa powerbank forother mobile devices

n Laptop back packs

Atechbag that includesbuilt-in charging electronics or a detachable batterypackacts as bothcarrier and powerhub

Addanti-loss software and even asolar panel and youhavethe ultimatebusiness travel bag.

n Recycled organiser pouch

Thoughnot fullyelectronic, this pouch incorporates cable routing, RFID-blocking pockets and modular insert, bridging organisation and tech carry in one item

TIPS FORUSING HYBRID TECH

By weavinga fewofthese hybrid tech itemsintoyournext promo productpitch to your clients or campaign, you’ll offer

your buyers something fresh, practical, andbuilt to deliver ongoing brand impressions. When it comes to using hybrid items in promotional campaigns, thinkofhow to tieryour offerings. Usesimpler hybrids, like charger/USBs, for massgiveaways,and reserve premiumhybrids –suchas earbuds andGAN chargers –as VIP or client-level rewards.

Letthe target audience know about thetwo-in-one features of tech items in your messaging and packaging.Call out that these items aremorethan just a chargerorabag.

Bundletechwithcontent or digitalperks. Forexample includea QR codeorNFC tagto reveal exclusive content insidea laptop bagcharger, or preload a powerbank withbranded media. Finally,makerecipientsaware of thematerials and sourcing storybytrying to sourcehybrids made withrecycledplastics, aluminium ,ornatural materials like corkorbamboo.Such bio-basedcomponents align with theESG goals whichremain akey corporateimperative for manybusinesses.

l AlanDoyle is accountdirector of technology accessories brand Xoopar

Sustainability

FOAMOCUP WINS PRESTIGIOUSAWARD WILDTHANGFLIES THEB CORP FLAG

Branded clothing and merchandise specialist Wild Thang markedbecoming aCertified BCorporationwithaday of celebrations at its LiverpoolHQ.

The companywas joined by theteam, clients, partners, friends,and family at its offices beforeanevening drinks reception at BabyClub House in LiverpoolCity Centre.

Managing director,Andrew Dwerryhouse, gave thanks to theWild Thang team, some of its partners, and the Lord Mayor, who had helped makethe achievement possible.

Calling it one of thebiggest milestones in thecompany’shistory, Dwerryhouse said becoming aBCorphad been both challenging and fulfilling.

“Wedecided to become BCorpbecause it wasthe right thing to do,italigned

perfectly withour ownvalues and ethics, he said. “B Corpcertification also happens to be thehighest and hardest certification to achieveavailable in theUKand possibly globally relating to ESGsointernally and externally,these journeys cannever happen without completecommitment, expertsupport and partnership.”

ESG manager,Carrie Dwerryhouse, described as thedrivingforce behind thecompany’sBCorpmission, said the processhad takentwo years.

“Asaworld-class team and industry leaders, we think it’sall about trust and everycompanyshould be asking the‘why’ question and only aligning with suppliers they genuinely trust who have shared values and ethics,”she said. “Weknowthat thereisstill muchtobedone in thefuture, but it’sprogress not perfection with a

Birmingham’s First Editions has seenits Foamocoffee cup crowned thewinner of theBottlemakers Awardat theBritish Plastics Federation (BPF) Horners Awards 2025 recognising bold innovation andsustainabilityindrinkware

Judges highlighted thecup’s innovative,lightweight design and nextgeneration foaming technology which creates adurable,fully recyclable productand uses50% less plastic than typical alternatives.

They highlighted thereusable cup’s positive environmental impact as aleading exampleofhow packaging canbebothfunctionaland forward-thinking.

“Winning theBottlemakers Awardisa fantastic validation of ourapproach”said MarkAlderson, managing director of First Editions. “The Foamo cup embodies ourmissionto rethink everyday packaging, creating British-made solutions that arenot only sustainable but genuinely better forusers and theplanet. It’sexciting to see our innovationcelebrated in this way. ”

First Editions thanked theBritish Plastics Federation and theWorshipful CompanyofHornersfor recognisingits commitment to innovation andsustainabilityin making reusable packaging smarter,greener,and morestylish.

continuous improvement mindset, we are incredibly proud to be part of theamazing BCorpcommunity.

As well as raising theBCorpflag on thepremises, staffmarkedthe occasion wearing BCorpbranded lower-ecoimpact organic T-shirts and enjoyedbeverages from acoffeetruck on-site,beforethe evening drinksreception.

Wild Thang, whichhas been operating fornearly 30 yearsisnow counted among aselect group of businesses that are helping to lead aglobalmovement toward an inclusive, equitable, and regenerative economy.

Certification evaluates acompany’s entiresocial and environmental performance, from supply chainpractices to employeewelfareand governance.

The companysees BCorpstatus as part of its mission to deliver‘The Wild Thang Way’ –its approach to elevating creative branded clothing, merchandise, and print through moresustainable practices and ethical production.

Wild Thang has placed ESG at theheart of its cultureand operations to be atrusted supply partner. In 2023, it launched an 8-point long-termsustainabilitypledge.

As part of amission to reachCarbon Net Zero by 2030,ithas pledged to plant trees and invest in carbon avoidance schemes for everyorder received has seen nearly 65,000 trees planted and support for18verified carbon avoidance projects,preventing the emission of over 4,500tCO2e.

Wild Thang, whichhas offices in Dublin and NewJersey US, has built amulti award-winning team of more than 50 people.

IGNITE GROUPON TRACKFOR SUCCESS

The catalogue group gathered forits traditionalautumnevent mixing businessand pleasureinthe heartofEngland

Members and key suppliers to the IgniteGroup gathered in Warwickon1October forits annual race day.

The daystarted witha fascinating talk by Paul Miller, acyber securityexpert withawealthofdiverse experiences including military through to business. Givenrecent high profile cyberattacks, it wasvery pertinent and topicalsubject forall companies

Suppliers were invited to bring asmallselection of keyproducts fordiscussion following thetalk. Lunchwas enjoyedinthe Kingmaker suiteoverlooking the winningpost providinga convivial atmospherefor networking throughthe afternoon and on into the evening.

l Ignite will return to Warwick on 30 September 2026.

WORDS FROM WARWICK

“A great dayatWarwickRaces. Atop-formevent withplentyofopportunityfor industrydiscussions and sharingdevelopments.Thanks again to Richard formaking it happen.”

Mike Oxley, director,Prominate

“Wehad afantastic dayatWarwick races. Thanks forthe fantastic hospitalityitwas greatcatching up withyou personally.All time well spent because theday also included learning, building partnerships, andstartingimportantconversations about thefutureofthe industry.Together we candothis worldclass partnership thang to createabetter andbrighter futurefor bothour organisations.

Andrew Dwerryhouse, managing director,Wild Thang

“Warwickraces courtesy of Ignite –the landmarkevent of thepromotionalcalendar,and 2025 did not disappoint. Agroup of likeminded people gathered forafascinating and informative seminaroncyber securityfollowedbyRichard’sfamously generoushospitalityinthe afternoon enjoying good food and a fewdrinkstogether.Rollonnext year.”

Ryan Askew,managing director,Premier

“What afantastic event– theperfectmix of business andpleasure, in sucha lovely environment. The guest speakerwas agreat additiontothe day. Good business discussions,withalot of laughter and a bonus of even getting awinner forachange.”

Godfrey O’Donnell, director,Keramikos

“Thankyou bothfor averyenjoyableand informative dayinWarwick this week. Thepresentation on cyber securitywas particularlyinsightful andcertainly relevanttousall in today’senvironment –Icame away withseveral useful takeaways. It wasalso encouraging to see suchaturnout from customers, and theproductdisplays seemed to generatea good level of interest andengagement.”

Hans Laubis,director,Hainenko

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SUSTAINABLE EFFORT

The Portuguesemerchandise supplier Aodaci is carvingout anichewith its sustainable offering, and has plansfor theUK

Aodaci, asupplier of promotional products based in Portugal is nowBCorpCertified.

The company, which started operations in 2024,has developed aproductcollection exclusively composedof ‘sustainable’products that have a minimum of 51%composition of natural or recycled materials.

It has activeclientsin morethan 80 countries, and offers morethan 30 printing techniques.

As one ofagrowing number of BCorps in thepromotional merchandise sector,Aodaci meetshigh standards of social and environmental performance, transparencyand accountability.

AlexandreGil, CEO of Aodaci says it is deeply invested in the

creation of atruesustainable offer in themarket.

“In order to give sound guarantees to ourclients of our promise, thereare only two ways: produce alot of data and surroundboththe company and theproducts withastrong frameworkofcertification. In that sense achievingaBCorp status guarantees to ourclients that we arefollowing thehighest standards as asustainable companyprovidingsustainable products.”

The BCorprecognition adds to an impressive portfolio of sustainabilityrelated certifications held by the company: Ecovadis Gold, Smeta 4Pillar Audit, FSC, GRS, RCS, ISO 9001 and ISO 14001, as well as membership of amforiBSCI.

Aodaci also the carbon of all its products as well

Aodacialso provides individual calculation of thecarbon footprint of all its productsaswell as asecond lifedesign forall its packaging.

Gil admits that it has been challenging to collect products that meet its sustainability criteria.

“Within the promotionalindustry, price is still akey factor,and will continue to be. So our work involveda lot of re-engineering

onproducts, to guarantee a sustainable composition but at thesame time providing an offer that wasstill within theprice bands that areusually practised in our market. Theinitial results that we have been achieving showthatapparently we did a good jobthere.

Withcustomersin80 differentcountries, Aodaci notes adifferent appetitefor sustainable products in different markets. Some, suchasUK, France or Germanyare ahead in therequirements they place on product composition,the observance of all compliance rules, and on thedelivery of data that canbepassedtothe end users.

“In contrast, thereare multiple markets that arestill not at that level of observance of sustainable practices,”Gil adds. “Wehavesome clients in US wherethe trigger forsales has been ourlogistic and decoration capabilities but not so much thecarbon footprint of our products.”

The UK is akey marketand a tough one, in termsofproduct choice, since it combines demand forclassical products withthe most disruptive and innovative marketing campaigns says Gil.

“Being able to play in thetwo extremes canbechallenging and theonly waytobesuccessful

is to listen to theclients time after time. It is amarketthat not only bringsvolume to us but challenges and forces us to evolve constantly.”

Gil promises that 2026 will see Aodaci bringing innovation to themarket, expanding the current collectionand improving significantly theavailable website tools. Both will be presented to themarketinJanuary.

Currently,Aodacihas alocal entityinthe UK that enablesitto deliverthe goodstoclients in a DDP format. Gilvisits keyclients in theUKseveral times ayear, and withplanstohavealocal salespersoninplacefor 2026, themarketisverymuchfront of mind.

IN IT TO WINIT…

The BPMA Product Awards 2025 shortlisthas been announced. Have you made the list of contenders?

BPMAjudges have completed thefirst stage of assessment forthe 2025 Product Awards.Theyhavesifted, ranked and measured thedetailed entries to come up withthis year’s shortlist. The following products will go aheadto be further scrutinised by apanel of senior industry leaders who will awardthe coveted Platinum, Gold and Silver.Check out the products that have made it to this exciting stage.

APPAREL PRODUCT OF THE YEAR

■ Soxs.co –Bosscher International

■ Kingly Elitepremium classic crew

■ Fairtrade organic quarterzip sweatshirt –Neutral

■ Tiger cotton oversizeT-shirt–Neutral

■ RX-2 –Vertex Stormshell– Stormtech

■ Rab Microlight vest –The Outdoors Company

■ Crossbody adjustable phonestrap –UK Lanyard Makers

■ Maiko– XD Connects

AWARD &EXHIBITIONPRODUCT OF THEYEAR

■ Lan-Key RPETkeyring –Preseli

■ Seedsticks greeting card–Sow Easy

■ Faceted real wood awards –WCM&A

■ Recycled acrylic clutch pinbadges –WCM&A

■ Recycled acrylic &real wood layered awards –WCM&A

BAG&FOLDER PRODUCT OF THE YEAR

■ Wyerecycled Backpack–Bagco

■ Lunchbag –Black+Blum

■ Apple leather laptop bag15/16" –Clipper Interall

■ Malmö recycled PU zipper pocketbottle bag–Goldstar Europe

■ Coastal ThreadsReprevedualcarry sling bag–Goldstar Europe

■ Odyssey pack recycled cotton canvas tote bag–Goldstar Europe

■ Tiger cotton twill bag–Neutral

■ Pop-up tech and gadget case –Oldeani

DRINKWAREPRODUCT OF THE YEAR

■ TheAgua Iconic GlassBottle –Agua London

■ SPU California double walled recycled

stainless steel full coverage drinking bottle –Bagtrade

■ Explorer Flask Duo– Black+Blum

■ Foamo reusablecup –First Editions

■ Borealis recycled stainless steel straw tumbler –Goldstar Europe

■ Ivan tumbler –Laltex Promo

■ Cirrustumbler –PFConcept

■ LARQ PureVis 2.0water bottle –PF Concept

■ Sophia porcelain mug –Senator

■ Amityporcelain mug –Senator

■ Noeka– Solo Midocean

■ Chili Concept Explorer –Tancia

■ Chili Concept Calypso double walled glass –Tancia

■ MetroGRS coffee cup– Tancia

■ Recycled acrylicNFC coaster –WCM&A

FOOD &DRINKPRODUCT OF THE YEAR

■ CityPackRPETzippered cooler bag–Goldstar Europe

■ Tea-Bearsadventcalendar –Kalfany Süße Werbung

■ HeatWavelunchbox –Promo Catering

■ Ecovegan treat pack –custom sweet cubes –The Sweet People

■ Maxi advent calendar –JellyBean Factory –The Sweet People

■ Ecowindowslab box –milkchocolate –

The Sweet People

HEALTH, TRAVEL &LEISURE

PRODUCT OF THE YEAR

■ 2-pieceunwind/de-stress therapyset –

Bio Laboratories

■ WalletMategolfkit –CHX Products

■ WalletMatemini cutlery kit –CHX Products

■ Ocean Positive flyingdisc –CHX Products

■ Umbrella –Gilley

■ Space-saverglasses case–Juniper

■ Mobile phone stand keyfob –Juniper

■ Catherine II eco bear(direct to bear print) –Regal Toys

■ The NorthFace Base Camp duffel –The Outdoors Company

■ Bamboo Ice Scraper– WCM&A

STATIONERYPRODUCT OF THE YEAR

■ Evolve UK –Adco Products (Adpads)

■ Maxton sugarcane notebook–Bagco

■ A5 Mole notebook–Bags HQ (Laltex)

■ 2026 Castelli Appeel ‘Ortisei’ A5dailyand Quartoweekly diarycollection –Castelli Milano 1938

■ Castelli Shiro100% recycled medium ruled notebook–Castelli Milano1938

■ WalletMateprotractor– CHX Products

■ Seedsticks business card–Sow Easy

TECHNOLOGY PRODUCT OF THE YEAR

■ Branded Tile –Calverley

■ WalletMatephone stand– CHXProducts

■ OLD555 Noir Z3-in-one Magsafe compatible charger –Oldeani

■ Noir ION –Oldeani

■ GAN 25W universal travel adapter –Oldeani

■ Chili Concept 4-in-1chargingand data cable –Tancia

■ Xoopar Aurawhitenoise speaker made of recycled plastic –Toppoint UK

■ Mic and video mutebutton –USB2U

■ Xoopar Luggie GANworld travel adapter –Toppoint UK

WRITING INSTRUMENTPRODUCT OF THE YEAR

■ Bic Media Clic Ecolutions Plus–Bic Graphic Europe

■ Rebornrecycled aluminium styluspen –Goldstar Europe

■ Wave aluminium spinner styluspen –Goldstar Europe

■ Serenityfidget recycled pen –Goldstar Europe

■ Reborndesigner softyrecycled aluminium pen –Goldstar Europe

■ Baron Extrarecycled Tour Of Italy collection –Hainenko

■ Seashell ball pen –Pencom

■ Senator Point polished pushball pen

Senator

■ Senator Polar metal push ball pen

Senator

■ Chili Concept Quatro4-in-1GRS recycled ballpen –Tancia

Allentrants will automatically be entered into an additional threecategories as well as the covetedGrand Prix Award.

The Innovative Product of theYear categorycelebrates thespirit of innovation that exists in themerchandisesector. Productswill demonstrateaninnovative design, asignificant change to an existing range, present aunique or first to market variation, or an innovation in productionor finishingtechniques.

The Sustainable Product of the Year awardwill showcasethe growing responsibilityinthe sector when it comes to promotional media. Products will

BPMA XTRA –AGAME-CHANGER

BPMA has launched BPMA Xtra, abrand-newbenefits and perks platformtailoredexclusively forits members

TheAssociation believesthat BPMA Xtraisa ‘game changer’. It is morethan just perks –itis theBPMA’sway of givingback through meaningful engagement, added value, and improved member satisfaction.

■ It has wide-ranging perksfrom shopping and travel to holidays, entertainment, tech,and more, designed to offer genuine value withevery use

■ Thereisaccess forall members and their employees, no matter thecompany size–fromsoletraders to teams of 300

■ Eachemployeegets an individual log in to ensure a seamless, personalised experience

■ Userschoose howtoaccess it: viaasleek webportalor convenient mobile app (Android &iOS), perfect foron-the-move usage

BPMA XTRAISLIVE

TheBPMAis requesting that all members provide employee details so everymember of their team can startsaving. Current offers include attractive deals withhigh street names suchas Tesco, M&S, and JDSports,aswell as travel savings witha range of companies.

To sign an employeeup, simply email their full name and email address to membership@bpma. co.uk.

If youhavenot receivedanemail guiding youthroughhow to login contactmembership@bpma.co.uk.

demonstratetheir sustainable credentialsin aspects of theproduct material,production, or presentation (including packaging).

The UK Made Productofthe Year is a reminder of themakersinour industryand in our country.Products under consideration will be either wholly manufactured in theUK, or will have undergone substantial finishing or transformation in theUKtoberecognised as British made.

LET’SCELEBRATE

The winners willbeannounced at the BPMA 60th AnniversaryCelebration featuringthe Product Awards, taking place at The Brewery, London, on Thursday11thDecember 2025 It promisestobeanevent not to be missed as we honour 60 years of excellence and innovation in our industry.

Book your place nowand joinusfor an unforgettablenight celebrating the very best in promotionalproducts. Full detailsatbpma.co.uk/events.

The GrandPrix Winner will be unveiled at theBPMAAnnualAwardsDinner on 21st January2026, during Merchandise World. Ticketsare available now. Once theAwardshavebeen announced, BPMA Distributor members willhaveaccess to marketing materials to help them promote Awardwinning products. Good lucktoall those shortlisted.

BPMA EDUCATION AUTUMN INTAKE

Following its recent graduation ceremonyat theHouses of Parliament, the BPMA is pleased to welcome its new TPM and CPM learners who have joined the October education programme intake.

October education programme

It’snot toolatetojoin them –the BPMA’s CPD accredited courses include six monthsaccess to the online platform, mandatoryand elective modules, afinal exam, andthe opportunitytovisit afactory foratour. Reachout to education@bpma.co.uk formore information and to register forthe TPMorCPM course today.

Netzeroinfocus

Companies remainawake to the challengeofreaching netzero, butdivergentapproachesunderline challenges

Organisations that act nowonnet zero will gain savings, resilience and investor confidence

By contrast, those who delay risk losing competitiveness according to the 2025 UK NetZeroBusinessCensus Report, which is based on theinputof2,000 UK organisations.

The report found that supplychainsare demanding moreaccountability, with51% of largefirms, 37%medium-sized enterprises and 62% exporters having been asked for carbon databya customerinthe last 12 months. In all, 54% of large organisations have set net zero targets.

However, while 57%of all businesses aim to reachnet zero within thenext decade, only 11%havetargets in place.

Andrew Griffiths, director of policyat Planet Mark, whichcollates thecensus said the2025report demonstrateda clear commitment to cross industrycollaboration on net zero

“Government and industrybodieshave aunique opportunitytoacceleratethis action through aclear and consistent policyenvironment andprovision of trusted information sources, likeUKBusiness ClimateHub,” he said.

BARRIERS REMAIN

With66% of respondents reporting high costs as abarrier in pursuing net zero,and 57%saying alackoffinance orgrants are achallenge, alackoffinancial supportisa significant obstacle, thereportfound.

Access to trusted informationis also crucial,but 46% of respondents lacktrusted sources.Only 8% accessed trade association guidance, suchasthat provided by the BPMA.

The report recommends apublic campaign to raise awarenessofresources likethe UK Business ClimateHub

More education and training is required fororganisations to have greater confidence in their net zero strategies,itwas found While therehas been progressoncritical professionalstandardsinthis area, agreater uptakeoftraining –some of whichisfreeor subsidised forSMEs –isneeded to ensure credible measurement, targets and plans.

REGULATION AND REPORTING

Companies also want moreregulatoryclarity and standardised carbon reporting. At the moment, 70%oforganisationssee regulatory uncertaintyasabarrier

The report calls forthe publication of the UK Sustainability Reporting Standard(UKSRS), whichis designed to enhance transparency in corporatesustainabilitypractices, and couldhelp address greenwashing and lead to atide of green investment.

SMES LAG

Smaller companies encounter distinct barriers in their net zero efforts compared to larger organisations, withonly 11%of SMEs having set net zero targets. Aquarter said that they see no benefits from net zero actions.

The report called forimproved access to grants and fundingfor SMEs to help address this gap.Actionisalso required on awarenessoftrusted information; to boost training, and to simplify carbon reporting.

The31% of respondents who export face higher engagement in carbon measurement and net zero targets, and would benefit from

exportsupport services including climate policyguidance,itwas felt.

Commenting on thefindings, David Bharier,head of researchatthe British Chambers of Commerce, noted a divergence among different types of businesses and howthey approach thenet zero transition. Forsome, thetransition is about doingthe right thing, while others remain cautious, citing costs, uncertainty, or not knowing wheretostart.

“Yet, amidst these disparities,weare alsoseeingsome of themost innovative responses emerging from UK industry. Firms experimenting with new technologies, rethinking business models, and embedding sustainabilityintotheir growth plans. The challenge nowistobridgethis uneven landscape, speak in termsthat work for business and ensureevery sizeand sector cantakeclear benefits.”

NETZEROBENEFITS

n Contributing to tackling climate change (38%)

n Costsavings (31%)

n Reputational advantageand showing leadership (29%)

n Attracting or retaining customers (27%)

n Regulatorycompliance (20%)

n Resilience to change (18%)

n Staff recruitment or retention (11%)

n Attracting or retaining finance or investment (9%)

(Source: 2025UKNetZeroBusinessCensus)

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