The Garden Press Event
Natural and contemporary indoor gardening with Burgon & Ball
Primeur turns tyres into planters
In the last year alone Primeur has helped repurpose more than 5 million tyres through the manufacture of its recycled planters. With rubber tyres taking at least 80 years to decompose when discarded in landﬁll this initiative ensures that more tyres, turned into rubber crumb and formed into new products. A single tyre can make 2 medium planters which are not only eco-friendly but virtually indestructible. With a range of stylish designs, the pots make a great contemporary addition to outdoor spaces.
This season Burgon & Ball is adding fresh ﬂair to its indoor gardening selection, with stylish new plant pots. Two new designs combine to give six new choices across a range of colours, patterns and sizes. Picking up on the ongoing themes of bringing the outdoors into the home and for all things natural, the Provence glazed pot features a design of grasses and ﬂowers in a loose, sketchy style. In contrast, the Bilbao indoor pot is strikingly contemporary, picking up on the trend for bold geometrics. It also reﬂects the hottest trends in interiors are with two colour options, subtle pale jade, and a soft mid-blue with a touch of neutral grey. Burgon & Ball also has a new addition to its RHS Gifts for Gardeners range. The new British Meadow design collection of delicate ﬂowers and butterﬂies, reﬂects the trend for more informal gardens where nature can ﬁnd a home where the love for native British wildﬂowers and wildlife can be rekindled. The collection also introduces a new option with gift-boxed RHS-endorsed gardening snips. What’s more, with gorgeously designed plastic-free packaging, the collection demonstrates that style can go hand-in-hand with concern for the environment.
Scheurich has pots for every room in the house
Among new lines from Scheurich is the Material Mix series which combines natural looking wood, linen and woven designs in the Palma, Legno and Juta range. With textural ﬁnishes cleverly made through poly print, the designs are versatile and suited to diﬀerent rooms within the home. The Lagom range (translated as ‘just the right amount’) provides a playful mix of Scandanavian charm and realistic ﬁnish in yellow, grey and blue shades. Every pot is individual and features a distinctive and glossy ﬁnish.
Westland’s wealth of new products for gardeners
To help boost sales and raise awareness of its new Visiroot range of modular seed trays, Westland has carried out a targeted advertising campaign in magazines including Garden Answers and Garden News. Activity on its own social media platforms is also kicked oﬀ to chime with the seed sowing season as has a television advert for its new liquid plant feeder Boost. “Everybody needs to get ready in April because there’s going to be a big bang. It’s a really, really exciting new advert with a nice, catchy bit of sound so you’ll be singing along from April onwards,” says Jo Wilkinson, Westland Head of Communication and Insight. Recognising that although seed and modular trays are essential for every keen gardener, they are also notoriously diﬃcult to
18 March/April 2022
retail because their bulk limits how many can be displayed on a shelf. Its solution is retailready pallet displays oﬀering a combination of new Visiroot products including the Twin Propagator Set which better ﬁts a standard window sill and enables home growers to start oﬀ two diﬀerent types of seed at the same time rather than growing a large batch of one type. Made from recycled bottles and manufactured in the UK, the Visiroot range is a ﬁrst for consumers as the transparent sides of the trays enable them to check on root growth without having to disturb the plants and compost. Trays can be used multiple times but at the end of their usable life can be fully recycled in all councils across the country.