3 minute read

SBM – Phostrogen

and the Buyers Power List, a celebration of individuals and teams that go above and beyond. Throughout the three days a programme of thought-provoking seminars open to all, on issues shaping the garden retail sector and driving consumer demand will be offered. To further help visitors, all of the seminars will be available online after the show.

As well as being a platform for UK suppliers old and new, this year’s Glee will also include an increased number from Europe. Leading the way are companies from The Netherlands featuring popular and established Dutch gardening brands as well as those that are new and emerging. Ones to look out for are Elho, Javado and Green Inspiration Plants.

The number of French companies has increased too thanks to a partnership with Team France Export, Business France and Choose France. The partnership is helping to support and promote French brands and at Glee the line-up includes companies selling sheds and garden buildings, illuminated indoor plant units and GPS trackers for pets.

Key suppliers from Germany are also joining the line-up along with those from more than 10 other European countries including Austria, Belgium and Italy. From

Glee’s dedicated show sectors

• Garden Care • Landscaping & Garden Decoration • Food & Catering • Retail Experience & Services • Outdoor Entertaining • Home • Gift & Clothing • Plants • PAW (pet and animal wellbeing) further afield companies from Canada, India, Korea and China will offer a window into how gardening is developing in international markets. “It’s great to see so many more European and global brands joining us at Glee in June. There is no question that our new dateline position has opened up the potential of Glee to a much wider audience, enabling them to access Glee’s platform at a more convenient time within the buying and events calendar,” says Matthew.


For more than 60 years, Phostrogen® has been helping British gardeners get the most out of what they grow, providing bigger plants, better blooms, and more vegetables. Despite many changes in gardening habits through the decades, one thing has remained the same – Phostrogen®’s purpose: to enable British gardeners to reap more from their endeavours. As part of the next stage in the brand’ s history, Phostrogen® has unveiled a rebrand and significant expansion of its product range. Until now the brand has been famed for having one hero product – its All Purpose Plant Food. However, it has now expanded to introduce 11 different products with the key introductions of new liquid feeds and a variety of organic options, offering gardeners a full range of products under one brand name. The organic range is certified by Organic Farmers and Growers (OF&G). The refreshed appearance blends heritage, provenance, and modernism, with clear signposting making it easy for the customer to see why the product is right for them, whilst providing the reassurance that the Phostrogen® name brings. Phostrogen® offers British gardeners a comprehensive range of plant fertilisers, including its hero product All Purpose Plant Food, and All Purpose Liquid Plant Food. As well as new Organic lines such as Organic All Purpose Plant Food, Organic All Purpose Liquid Plant Food, Organic Lawn Food, Organic Tomato Food and Ericaceous Plant Food.

For more information about stocking the new Phostrogen® collection please contact uk.customerservice@sbm-company.com www.growwithphostrogen.co.uk

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