5 minute read

Primeur – Ready for 2022

As the spring/summer season comes into view, retailers from across the country are looking ahead to tills ringing and happy customers in all corners of the store. Those already stocking Primeur’s multi-award-winning Eco Garden range are getting ready to reap the rewards from the flexible garden borders, nonslip stepping-stones, lightweight decking solutions and self-watering Tierra Verde planters, but what about those that are yet to join the Primeur ‘family’?

Primeur confirms its The Primeur ready for 2022 Bring team has it tconfirmed that on! new customers need not worry about stock availability as the team is ready and waiting to onboard new customers, , backed by an infrastructure that can wholly support an influx of orders. With h lead times from as little as five days and a UK-based warehouse fit to bursting, there has never been a better time to add a little (or a lot!) of Primeur to your 2022 offering.


It’s a simple fact that no two retailers sell the same amount of anything. Instead, where one retailer might see sales of stepping-stones skyrocket, another might be the epicentre of garden border sales. Recognising this, Primeur has introduced a new way of working with customers by identifying their individual sales patterns. The aim of this tailored approach is to increase sales amongst those products which appeal most to their customers, either as a year-round solution or quick ‘in and out’ promotional lines. Jenny Douthwaite added: “There is no value in us just providing a pre-stocked unit only for certain products to flounder as others thrive. This is not cost-effective for our customers, nor does it look great at the point of purchase. Instead, we are now working closely with our retail customers to identify their bestsellers and ensure that the stock density is there for them when it is needed most,

The power of pallet merchandisers

Dedicated to making life easier for retailers, Primeur has enhanced its offering with a range of merchandising support tools, with its new pallet display units for borders, stepping-stones and planters proving extremely popular.

These new display units are a great way to start the season and top-up stock holding ahead of peak sales, thereby ensuring customers can access the right amount of material to complete their garden projects. Primeur’s Jenny Douthwaite explains more: “Garden borders and steppingstones are not the type of product that shoppers buy as just a one-off, they are looking for sufficient stock so they can complete their garden upgrade. A display unit only half stocked or running low will, inevitably, cause consumers to look at alternative sources of supply or give up on the project altogether as they don’t want to have to keep coming backback to to buy buy more more product; product; instant instant gratificationgratification is is key. ”key. ”

Meet the team

Jenny Douthwaite Sales Director jenny.douthwaite@primeur.ltd.uk
Sarah McLafferty National Account Manager sarah.mclafferty@primeur.ltd.uk
Amy Hart National Account Manager amy.hart@primeur.ltd.uk

The perfect partner for online sales

If you are looking to boost your online sales, then allow Eco Garden to provide the perfect solution. Backed by a large image library, installation videos and details ‘features and benefits’ Primeur’s Eco Garden products won’t break in transit thanks to the unique properties of recycled rubber – making for happy customers and happy retailers.

Order now for Easter!

Want to maximise Easter sales? Want to offer your customers something that not only looks great but has a long list of USPs, including playing its part in promoting recycling and sustainability? If you’ve answered yes to any of these questions, then look no further than Primeur.

“Primeur has helped to repurpose over 5 million tyres in the last year alone.”

Let the numbers do the talking

In case you need any further convincing that Primeur is the perfect supply partner, here are some top stats that tell you everything you need to know! • During the 2020/21 season one of Primeur’s biggest customers grew their sales of Eco Garden products by 85% YOY • In the same year, another customer added Primeur’s ranges to its online store, helping them to achieve a 42% YOY growth.

• Planters remain Primeur’s bestsellers with over 50% of its sales in garden ranges being planters. Hot on the heels of planters is borders which account for 30% of garden centre sales, with the remaining 20% made up of stepping-stones and decking solutions. • In fact, Primeur’s popularity has soared so high it is reporting a 156% YOY growth for the 2021/22 season!

Eco Garden from Primeur – made from 100% recycled rubber tyres

Did you know that every single product in the Eco Garden collection is made from recycled rubber tyres; tyres which would otherwise take upwards of 80 years to decompose in landfill where they would also pose a high fire risk and can leech potentially fatal chemicals into the local ecosystem.

But these aren’t the only benefits of using recycled rubber crumb…. here’s a few other highlights • virtually indestructible –meaning less breakages in transit or in-store thanks to clumsy customers and weather extremes • will not rot, fade or crack no matter how high or low the temperature gets • mildew and mould resistant • lightweight means it can be relocated around the home or garden