Garage Wire Media Pack 2024

Garage Wire is the original digital publication for the UK’s aftermarket and we’re proud to be game changers.

Content is carefully crafted with independent garages in mind but it’s also widely consumed by the UK’s most influential motor factors and suppliers.

With Garage Wire you’ll have access to more than 50,000 monthly readers and we’ll work with you to develop an editorial plan which provides consistent on-demand exposure.

CONTENT IS KING

Garage Wire is an open meritocratic platform. Advertisers pay an equal amount for equal access, worked on a ‘per brand’ basis.

We send all your messages to our readers as we receive them - what garages then read and react to is of course up to them.

It’s now no longer the biggest budgets that dominate. The secret to engaging with Garage Wire readers is providing clear, relevant content. We can advise you on how to best achieve this. Proven methods include case studies, reader reviews, industry news reaction and technical information.

Garage Wire launch

THE TEAM

GW surpassed 100,000 monthly page views for first time

Gavin Braithewaite-Smith

Editor

Stuart Woolley joins GW as Commercial Manager

JAN 2023

GW launches new website

APR 2023

GW Launches EV Ready

APR 2023

Gavin Braithewaite-Smith joins Garage Wire as the new Editor

– Luke Martin joins as Social Media Co-ordinator

10-year anniversary

Motoring writer Gavin Braithwaite-Smith joined the Garage Wire team as Editor in March 2023. Gavin has worked for many popular titles, including Autocar, Auto Express, to name a couple. In 2010, he founded the popular website Petrolblog, before playing a role in establishing the classic car magazine, Classic. Retro.Modern. In a previous life, Gavin spent a decade working in the creative industry for several advertising agencies, progressing to Account Director. He owns several old cars he calls ‘classics’, some of which actually work.

Stuart Woolley

Commercial Manager

Another familiar name within our sector, Stuart’s passion for the industry and friendly nature is helping us to maintain close relationships with our advertisers and ensure Garage Wire works for them.

HOW IT WORKS

Our unrivalled digital presence means GW generates exceptional return on your marketing budget investment by combining digital display advertising and engaging content.

By intelligently blending web, email and social media channels into a digital media package, we can offer around-the-clock brand exposure on high volume digital platforms.

What’s more, GW’s valuable market insight means we can help you develop activity plans to maximise the reach of your messages and ensure you make the most of your presence on GW.

Bulletins

As the foundation of all that we do, GW bulletins connect you with independent garages, delivering your messages and insightful industry news straight to their inbox.

YOUTUBE

1,700 SUBSCRIBERS

7,200 FOLLOWERS

6,000

THE SOCIALS

Social media support is included with the standard GW package.

We combine fun quirky content with serious business messages to maximise reach and engagement across our platforms.

All on-site content is shared across GW’s social channels to maximise reads, shares and likes.

The aim is to maintain and nurture reader interest with relevant content and regular interaction.

GARAGE WIRE PACKAGE

RATE: £2500 + VAT annually

A typical GW package runs for 12 months and includes:

Unlimited website coverage of all news releases

We can advise you on how to ensure a frequent presence on GW.

Coverage in GW’s news and offers bulletins

All your content is featured in our bulletins, the main driver of traffic to GW.

On-site banner adverts

Banner and box ads featured on all your content and elsewhere, including homepage, where no other advertiser has additionally booked.

Garage Wire social media support

We’ll share all your content on our socials and support your own campaigns where requested.

HOMEPAGE BANNERS

RATE: £500 + VAT per month

Homepage banners are a popular option among advertisers who want to capture the attention of our readers. Your banners will be exclusively hosted on the homepage of the UK’s digital home for independent garages.

GW banner specs

Top banner: 728x90px

Box banner: 300x250px

File sizes should be below 50k

All main file types supported, including .png, .jpg, and .gif.

URL link of your choice

News bulletin sponsorship

RATE: £250 + VAT per WEEK

Full bulletin takeover £1,000.00 + vat only 4 available per year

Want to place your brand exactly where our readers are? You’ll definitely want to consider news bulletin sponsorship which includes banner adverts at the top and bottom of the news list and a mention of your brand message in the editorial forward too.

Most of the Garage Wire traffic is driven through our bulletins, making them the perfect place to build brand awareness and also for time-critical messages such as product launches or events. Weekly sponsorship includes both the Tuesday and Friday email bulletins.

To ensure our bulletins retain the clean simplistic look our readers love, we’ll only ever feature one sponsor per bulletin – so be sure to get your bookings in early!

Garage Wire Aftermarket Magazine

RATE: £350 + VAT

Garage Wire Aftermarket Magazine is Garage Wire’s digital magazine and, with more opportunities to build and reinforce aftermarket brands, is another favourite among advertisers.

Our readers love to engage with our online content, sharing experiences and opinions in the comments on the website. Garage Wire Aftermarket Magazine is a celebration of this and the platform where we first publish independent garage authored articles.

WHITE LABEL E-MAIL

RATE: £500 + VAT

If you really want to understand what a white label e-mail can do for your brand, you’re in the right place.

Garage Wire delivers exceptionally effective white-label e-mail campaigns giving you the opportunity to reach our audience with a message specific to your brand.

Alternatively, communicate under Garage Wires brand with our ‘Tuned To’ offering.

VIDEO PRODUCTION

DAY RATE: £950 + VAT

Chat to us about your requirements and we’ll let you know what we can do!

Why not bring your message to life and show garages exactly what you’re talking about with a professionally produced video?

Our in-house video production service includes careful planning, scripting, filming and editing. We’ve covered everything on-camera from the aftermarket’s biggest events and reaction to industry news to product reviews and behindthe-scenes tours of aftermarket brands.

2024 PACKAGE PRICE

FOR 2024 GARAGE WIRE MAIN PACKAGE PRICE has been frozen and will remain as 2023.

Reach a rapidly growing and fully engaged audience

Garage Wire is the trusted go-to source for industry developments and breaking news, practical tips and advice as well as analysis and opinion from key figures in the industry.

Our readers rely on us to find the answers to their questions and support their business through this extremely challenging time. We rely on our network of advertisers for comments, analysis and expertise on industry news.

We’re here to simply the bridge the gap between aftermarket brands and independent garages.