ISE Daily Day 1 - February 11, 2020

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DAY ONE EDITION 2020 | WWW.ISEUROPE.ORG

ISE 2020: The heart of innovation

The RAI’s Elicium building is the canvas for a week-long projection event organised by ISE and the RAI, in conjunction with a number of technology partners

Visitors to ISE 2020 will have the opportunity to interact with a wealth of creative new solutions and integrated experiences designed to complement today’s fast-changing, technology-oriented lifestyles. End users, integrators, distributors, manufacturers, consultants, design firms and live event producers will all find much to pique their interest as ISE holds its final show at the Amsterdam RAI before relocating to the Fira de Barcelona from 2021. Visitors will have the chance to see first-hand the profound and enabling effect that AV technologies are having in a variety of verticals: how collaboration technology is galvanising the world of work; how digital signage solutions are broadening the reach and engagement in retail and advertising; and how innovative immersive AV solutions are revolutionising the user experience in the visitor attractions space. The need for all industry stakeholders to make innovation the driving force of their organisations was examined in the Opening Address by Duncan Wardle yesterday. Drawing on

his quarter-of-a-century experience of working at Disney, where he became head of innovation and creativity, Wardle explored how innovation can become part of the day-to-day working culture in AV businesses. That innovation is in bountiful supply at ISE 2020 this week, where more than 1,250 exhibitors across 15 halls are showcasing the game-changing solutions and integration expertise that have made this show the world’s most successful exhibition for professional AV and systems integration. ISE managing director Mike Blackman explained: “From the very first event in 2004, ISE has been all about empowering end users and every part of the AV channel with the tools and technologies needed to deliver the AV experiences of today – and tomorrow. Although the scale and reach of the show have grown dramatically over the years, we have always emphasised innovation as the focus of our exhibition and conference activities. We invite everyone to ‘unleash the creativity’ one more time at the Amsterdam RAI before we move to Barcelona next year.”

ISE strikes strategic content partnership with TNW Integrated Systems Europe has today announced a multi-year strategic relationship with global media brand TNW (The Next Web), aimed at bringing the best of technology and innovation to ISE 2021, taking place at the Fira de Barcelona, on 2-5 February. The partnership will see TNW programme three new content tracks focused on technology and its impact on society which will run in parallel to the Professional Development Programme produced by ISE, AVIXA, CEDIA, media partners and associations. Pieter Paul van Oerle, strategy director at TNW, said: “We’re excited to be joining forces with the world’s largest exhibition for AV and systems integration in shaping their next generation of conferences in their new hometown. Injecting the special TNW tech festival vibe into this world-leading event is a huge win for both of our organisations and audiences.” TNW is primarily known for its news outlet thenextweb.com and annual tech event TNW Conference, which takes place in Amsterdam and attracts senior executives from the world’s leading business and technology brands. For ISE 2021 TNW will work closely with the ISE conference team to produce three distinct tracks exploring scalability, business development, government legislation, and innovation. Mike Blackman, managing director of Integrated Systems Events, commented: “TNW is at the cutting edge of producing insightful and exciting technology content. We are delighted to be working with them and to bring their unique perspectives to the ISE community. “The TNW tracks will perfectly complement our vertical market sector conferences and professional development programmes of AVIXA and CEDIA. It’s a winning combination.”

Explore & experience meeting room solutions from Google Booth 15-N265

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