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Insight and inspir ation from the GLOBAL DESIGN industry

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I N T R O D UC T I O N

I N T R O D UCI N G C O M P U T E R A R T S C O LLEC T I O N E XCLUSIVE PRE VIE W

Computer Ar ts Colle ction is a new six-part annual series of in-depth guides from the makers of Computer Ar ts, packe d with insight and inspiration from the global design industr y. With 224 pages ever y eight we eks, it ’s your essential guide to the c ore topics of graphic design, t y p ography, illustration, branding , photography and adver tising – and the p er fe c t addition to any studio b ookshelf. You’ll f ind plent y to inspire you throughout the year, but it ’s much more than a glossy c of fe e table b ook – it ’s packe d with insight and analysis from your p e ers to help your own client brief s run more smoothly. The first two issues – Graphic D esign and Ty p ography – are on sale at www.bit .ly/ bu y- c a- c olle c tion, or if you’ve se en enough, you c an subscrib e to the whole series at w w w.bit .ly/c ac olle c tion-subs. Read on to find out more. n i c k c ar s on editor c o m p u t e r a r t s c o ll e c t i o n

n i c k @ c omp u t e rart s . c o . u k tw i tt e r . c om / c a _ c o l l e c t i on f a c e b oo k . c om / c a c o l l e c t i on


I N T R O D UCI N G C O M P U T E R A R T S C O LLEC T I O N

G rap h i c d e s i gn

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t y pograp h y

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i l l u s trat i on

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b rand i ng

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p h otograp h y

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ad v e rt i s i ng

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When you subscrib e to C omputer Ar ts C olle ction you’ll build a brilliant referenc e resour c e that t akes you de ep b ehind-the-sc enes at  the world’s leading s tudios. We explore how their pr oje c t s are r un, fr om brief right thr ough to debrief, to help you t ackle your own client pr oje c t s more smoothly.

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G E T G R E AT I N D US T R Y A CCESS

G   E T GRE AT  INDUS T RY ACCESS


Ge t gre at industry ac ces s

S T U D I O P R O J EC T

 S tudio P   roject Each issue, a leading design studio reveals the full creative process behind a project created exclusively for Computer Arts Collection Get a great insight into how fellow designers tackle a brief with Computer Arts Collection’s Studio Project. Each issue, a respected design studio will be guest-editing the section – the first three projects break down as follows: Graphic Design (on sale now) Planning Unit (www.planningunit.co.uk) walks through every stage of the creation process of SPECIES, a beautiful 16-page photographic book about endangered animals. Typography (on sale now) Sawdust (www.madebysawdust.co.uk) designs and produces a fully-working display font.

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Illustration (on sale April 2012) Vault49 (www.vault49.com) will create a two-sided, fully-illustrated poster – bound into every copy. From initial ideas, through design and into production, this fascinating section is packed with insight and inspiration for your own projects, and includes in-depth video diaries filmed by the studio.

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S T U D I O P R O J EC T

I N CLU D ES  IN - D E P T H VI D E O D I A R IES

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Ge t gre at industry ac ces s

P   rocess

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P R O CESS

Deep behind the scenes of the year’s best design projects, by the world’s leading studios

Computer Arts Collection explores the logistics behind several inspiring projects each issue. With input from studio and client, we show how each one developed from both sides of the table. This includes a detailed focus on a particularly iconic brand, two in-depth timelines that chart the progress of a project from brief right through to debrief, and a final selection of smaller in-brief stories, all of which include key information such as the roles involved, how long the whole process took and what tools were used at different stages. Within the first two issues, you’ll find projects for multinational clients such as Diet Coke, Nokia, HarperCollins and San Miguel, while the Illustration issue (on sale April 2012) will feature work for Nike, Penguin, Kenzo and Toyota, amongst others. Over the course of the year, it builds into a brilliant reference resource that’s guaranteed to help your own client briefs run more smoothly.

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P R O CESS

Alun Edwards Senior designer, Studio Output

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“A great balance between informative content and practical advice, Computer Arts Collection bridges the gap between industry news and articles with useful tips, without talking down to its audience.”


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S TAY A HE A D O F T HE CU R VE


Stay ahe ad  of the curve

CONTENTS

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S TAY A HE A D O F T HE CU R VE

C omputer Ar ts C olle ction subscrib er s build up an informati ve, valuable snapshot of the whole design indus tr y each year – fr om the key v isual aes the tic s that are pushing client s’ but tons, to how to ensure that your s tudio sur v ives and thrives in the ever-changing digit al  marke tpl ac e.


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Trend Repor t

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TREND REPORT

Your in-depth guide to ALL THE design movements THAT MATTER, produced exclusively FOR COMPUTER ARTS COLLECTION by trend agency FranklinTill

For many creative professionals, the word ‘trend’ is something of a taboo. It all-too-often conjures up images of blind imitation, rather than genuine innovation and independent creative thought. Computer Arts Collection isn’t interested in trends for their own sake. Our Trend Report is produced by experienced trend forecasting agency FranklinTill (www.franklintill.com), whose co-founders Kate Franklin and Caroline Till have years of experience working for clients such as Selfridges, Gucci, Samsung and the V&A. Rather than looking at seasonal, fleeting trends, they focus on longerlasting movements that have genuine impact. Each Trend Report starts by exploring a broad ‘macro’ trend that affects the industry as a whole, followed by a series of aesthetic ‘micro’ trends that are currently visible. The result is an indispensable guide to the aesthetics that will be getting clients excited, and most importantly, what makes them relevant to your creative practice.

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TREND REPORT

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 Industr y Focus

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I N D US T R Y F O CUS

An insightful investigation into the key issues affecting the design industry, and how your studio can survive and thrive

Computer Arts Collection’s regular Industry Focus section takes the temperature of the industry each issue from the particular perspective of the cover topic. Our Graphic Design issue looks at the crucial importance of diversifying into digital and remaining agile, while Typography explores the growing accessibility of digital type design, and its use across the web and mobile. The Illustration issue (on sale April 2012) will assess the opportunities and threats facing illustrators, including the changing role of the agent. There’s insightful comment and analysis from industry bodies and decision-makers throughout, as well as those on the front-line facing these issues day in, day out. Across the whole series, this section builds into an essential guide to all the challenges and opportunities you need to know about to succeed in this ever-changing industry.

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I N B R IEF

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 Be inspired all ye ar BE I N S P I R E D A LL YE A R

C omputer Ar ts C olle ction c elebr ates the t ac tile app eal of print, with dif ferent pap er s tocks, sp e cial folds, tex ture d c over varnish and internal spot-c olour s. Within it s pages you’ll f ind plent y of inspiring , thought-provoking , c aref ully-cur ate d work , plus unpre c e dente d ac c es s to the designer s you know and love.

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be inspired all y e ar

 Inter views

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I N T E R VIE W S

GET INSIDE THE HEADS OF THE DESIGNERS AT THE TOP OF THEIR GAME TO FIND OUT WHAT MAKES THEM TICK

Each issue, Computer Arts Collection spends a day with an iconic designer. We discuss their influences, inspirations and opinions, and really get to the heart of their character as a creative professional. In the first two, Pentagram partner Angus Hyland shares his love of brioche, trilby hats and breakfast meetings; and Jonathan Barnbrook, creator of provocatively-named fonts such as Bastard, Sarcastic and Exocet, reveals why he used to enjoy haunting London’s graveyards as a young man. For Illustration (on sale April 2012) it’s face to face with prolific image-maker HelloVon.

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I N T E R VIE W S

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G   lobal Design

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G L O B A L D ESI G N

the world’s most exciting design scenes, and the inspiring creatives that define them

The Graphic Design issue takes a tour of the influential design cities of New York, London and Paris, with personal recommendations for the creative haunts to visit from local designers. In the Typography issue, there’s an in-depth look at the bordering nations that define European typography: The Netherlands, Germany and Switzerland. There’s also an indispensable roll-call of 30 great typefaces, spanning 90 years of world-class type design. And coming up in the Illustration issue (on sale April 2012) is a visual celebration of the thriving Scandinavian illustration scene, complete with a hand-picked list of all the little-known places where you can find creative inspiration around the region.

“A mix of matt and gloss stocks, spot varnish and special inks make it stand apart from its monthly parent brand. More of a book than a magazine – it packs some punch.” Jeremy Leslie – magCulture

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G L O B A L D ESI G N

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 Folio

F O LI O

OUR HAND-PICKED SELECTION OF THE VERY BEST DESIGN WORK FROM AROUND THE WORLD

Stunning work from the last 12 months, as curated by Computer Arts Collection’s discerning art editor Luke O’Neill. Subscribe to the whole series for an inexhaustible source of creative inspiration from world-class designers across the globe, as well as some hidden gems that you may be yet to discover.

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“Gorgeous. Truly a visu­ally rich and infor­ma­tive pub­li­ca­tion, and not some­thing you’d ever throw in the recy­cling bin.” Courtney Dolloff Eliseo – designworklife

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F O LI O

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 Collect the series for your studio SO HERE’S A REMINDER OF WHY COMPUTER ARTS COLLECTION IS THE PERFECT ADDITION TO YOUR STUDIO BOOKSHELF: G   ET GREAT INDUSTRY ACCESS F   ollow a dif ferent studio’s creative proc es s each issue, plus de ep b ehind the sc enes of the year ’s b est design proje c ts Stay a he ad of the curve E   xclusive rep or t on the latest trends and movements in design

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Computer Arts Collection: Exclusive Preview  

An annual series of six in-depth guides from the makers of Computer Arts magazine, packed with insight and inspiration from the global desig...

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