other medium has the ability to turn someone into an instant celebrity overnight, like television. Remember, 40 years ago, if you were interviewed as an author, speaker, expert on television, you were “a big deal”. In today’s lingo, you had authority. You were a thought leader. It’s crazy. You could have appeared on radio on Monday, and in a magazine on Tuesday, but if you appeared on television on Wednesday morning, everyone in America knew your name by dinner time. The same is still true today. Even with the existence of the internet, the sheer number of people who would be exposed to your brand by appearing on say, Good Morning America, is in the range of 4-5 million. That’s Use a text or phone number instead of a website ONE appearance. (unless the domain name is amazing). If your domain is FreeBook.com, that’s fine. But please don’t use a When I hosted my show Home Rules, on HGTV a few domain that’s 30 characters long. Nobody’s going to years ago. I received more business opportunities in 3 remember it. It’s better to ask someone to text or call. months than I had in the previous three years! Why? Which is better? Depends on your lead magnet. If you Because I was the host of a TV show on a network that want someone to download something, you could say, has an audience of 100 million. It gave me credibility. “Text “2533” to 310.555.5555. People know how to text. It gave me a certain level of celebrity. Now, my show It’s hard to screw up those instructions. They should get averaged about a million viewers each week, which is the download immediately. If you want people to listen respectable, but not huge. It didn’t attract Super Bowlto a message, give out a phone number, and ask the like numbers or even Seinfeld-final-episode numbers. host to flash the # on the screen. Infomercials prove But a million set of eyeballs on an authority-building that people WILL call a number on the screen. network was a big deal. My point is, even though I made only six figures from my show, I had offers Make a BOLD claim. This is what I discuss in my free that easily topped $5-$7 million dollars. Offers from book Celebrity Playbook. It’s one of the easiest ways furniture companies, cosmetics companies, speaking to get FREE TV publicity. I once told a producer that bureaus and more. It was literally unbelievable. And it I could take ANY person in his audience with sellable was ALL because of TV. expertise, and guarantee that they’d make their first Internet dollar in 24-48rs. My phone rang off the hook. Why had these offers come my way? Because of the size of my platform, my reach. My email list ballooned These are simple tactics you could use to get on TV overnight. So, still, don’t think celebrity sells? to grow your publicity quotient, become a celebrity and explode your bank account. Remember, TV never So, that brings us to you. sleeps. When I was a kid, TV actually went off the air, Even if you appeared on your local television talking and it didn’t come back on, until the next morning. about your area of expertise, you could still turn that Thankfully for us, those days are long gone. I hope to appearance into thousands or millions of dollars. And see you on the air soon. Let me know if I can help. getting on your local channels is much easier than you think. Here are a few ideas. Give away something free on the air. People love free and they certainly love free from “celebrities”. Ask the producer if you can do a contest or giveaway for a book or a tee-shirt. Executing your giveaway should be easy. Have them use a specific hashtag and enter them into a drawing, and announce the winner either LIVE online…or on that same network channel. Guess what? You’ll get another appearance to announce your winner. EDITION 5
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