FUNNEL MAGAZINE TRAFFIC & LEAD GEN
EXCLUSIVE CONTENT WHAT’S MY KPI
8 FUNNELS
THE INTERVIEW
54 METRICS
72
70
18 STRATEGY & TACTICS
LEADERSHIP
42
74 SOCIAL MEDIA
46
04
VOLUME 3
FUNNEL MAGAZINE
JOIN FUNNEL MAGAZINE LIFETIME
“NINE OUT OF TEN SMALL BUSINESSES FAIL, SO I SAID LET’S START TEN BUSINESSES. WE ENDED UP STARTING 34 BEFORE WE FIGURED OUT WHAT WORKS.” - KOLTIN KROTTINGER
LETTER
06
KOLTON AND CHELSEA KROTTINGER
THE MATH BEHIND THE MESSAGE
10
54
FROM THE EDITOR
16
GET 100 JOINTVENTURE PARTNERS, AFFILIATES, AND REFERRAL SOURCES 7 NECEESSARYSTEPS TO CREATING A TRIBE OF RAVING FANS
20
2 STEPS TO WINNING AT FACEBOOK ADS WITH YOUR FUNNEL
28
THE AUTHORITY FUNNEL TO END ALL AUTHORITY FUNNELS
34
SELFIE YOUR SOCIAL PROOF
42
WHAT’S MY KPI
72
AUTHOR BLOCKS CAUSING YOU TO PROCRASTINATE
80
SCALING TO LIFE CHANGING EXPERIENCES
EDITION 2
FUNNELMAGAZINE.COM
05
LETTER FROM THE EDITOR OF
FUNNEL M
A
G
A
Z
I
N
E
Dear Funnel Hackers, We have an edition worthy of February and Valentines Day which is full of love, surprises, and a Funnel Hacking Proposal. We are bringing a world record-breaking couple Kolton and Chelsea, who are geniuses in guerrilla marketing. They had the world’s most massive Super Soaker battle and the world’s largest dog day, where people came out and hung out with their dogs. They’ve been featured on ABC, NBC, Fox, and Grant Cardone. In the interview, Chelsea mentions the five languages of love when Hawk asks the couple about being a power couple and working together in the same room. She says “The types of personalities you are and how to communicate with that certain one when to leave them alone when to not. The five love languages, I know it’s not necessarily business connected, but just knowing how to speak and communicate and even constructively criticize a person who could get hurt a little bit easier than a normal person. It took a lot of different things that we worked out, reached out for, and tried to learn.” I took The Five Languages of Love test really early in the relationship with my husband to find each of our love languages and how compatible we were and to best understand what we need out of each other to feel satisfied in the relationship. After Chelsea mentioned the test, I retook the test since we are now partners in business as well as marriage. Over the last six months, I have learned that both partnerships take work and persistence. For anyone interested take the test and learn what you need to communicate effectively with your partner. https://www.5lovelanguages.com P.S Happy Valentines Day Funnel Hackers! Your Editor, Tricia Wilkes
06
VOLUME 3
FUNNEL MAGAZINE
EDITION 2
FUNNELMAGAZINE.COM
07
TRAFFIC & LEAD GEN
08
VOLUME 3
FUNNEL MAGAZINE
EDITION 2
FUNNELMAGAZINE.COM
09