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FUNNEL MAGAZINE TRAFFIC & LEAD GEN

EXCLUSIVE CONTENT

THE 3 TYPES OF TIME TESTED TRAFFIC

6 FUNNELS

THE INTERVIEW

46 METRICS

16 STRATEGY & TACTICS

LEADERSHIP

66 SOCIAL MEDIA

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LETTER

BOOK MARKETING MASTERY 2019

2 STEP APPROACH TO FACEBOOK ADS

FIND AND FIX THE LEAKS IN YOUR SALES FUNNEL

FUNNEL BLUEPRINTS HOW TO GET PAID FOR PLANNING

THE 3 TYPES OF TIME TESTED TRAFFIC

TARGET YOUR IDEAL CLIENT WITH YOUR PERSONAL PROFILE

RUNNING VIDEO ADS IN FACEBOOK CAMPAIGNS

COACHING IS KEY

FROM THE EDITOR

AKBAR SHEIKH

NO LONGER CHASING THE DOLLAR BUT CHASING THE IMPACT

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LETTER FROM THE EDITOR OF

FUNNEL M

Dear Funnel Hackers, I am so grateful to be able to share with you, Akbar Sheikh who is an absolute genius at building seven figure funnels. He is also a true philanthropist with his donations and mission for Clean Water in Africa. He sees the root cause to a majority of their poverty is their need for clean water and having to travel for clean water so being able to provide funds for them to be able to build a well is the solution. Akbar’s mission for clean water resonates so much for my husband and I because we are following the Permaculture movement. We are trying to watch our impact on the world and be more mindful of our natural resources. Being able to influence and make a bigger impact in a positive way is how you make a difference. In the interview with Hawk, Akbar says “If I only donate 10%, I’m only making this much impact. But if I can get a bunch of entrepreneurs who donate 10% we’re literally making a difference. This isn’t like some pipe dream. I want to help a million entrepreneurs. But we are literally making this world a better place through helping entrepreneurs scale, and they’re giving back, and I just love it” Akbar also has a talent with sales psychology and being able to find what’s missing in your funnel to make conversions. In his interview with Hawk, Akbar says “We identify all the holes, all the missing opportunities and we fill those gaps to help you scale.” There is so much I personally took out of this months interview with Akbar, it was a literal digital Gold Rush. Happy Holidays and Have A Happy New Year, Your Editor, Tricia Wilkes

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TRAFFIC & LEAD GEN

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Book Marketing Mastery for 2019 ARTICLE BY Delilah Cordova

The author-industry is going through drastic changes • The social media powerhouses are not our friends! as online publishing and marketing become the new effective way to affordably create a book and become • We need to create and dominate our own small section of the internet. published. • There are billions of users on the internet and Many Indie authors are rising over the traditionally part of that could be yours if you have the published authors by out creating, outselling and tenacity to reach out and take it. dominating the charts with their message. The old payWe need not be afraid of these changes. They have to-play methods of getting on the Best-Sellers list of the changed the world for the better by protecting everyone past are succumbing to the new age of the industry. online. There is absolutely no better time to become an author Remember this: people are still making money online than now! and finding ways to thrive. I must discuss with you the recent changes that Whether you are published traditionally or selfoccurred in 2018 so we can set out eyes on 2019 a published, your book will only be successful with proper fresh perspective. marketing to prospective readers and building an Over the last year, we have seen set a plethora of author platform. Who better to market your books than you? Especially, in the new social media world, every changes in how we use the internet for business. business needs a face with a creative strategy. What do we do now in the aftermath of all these changes? What are the So, where does the new author start? lessons learned? Start Marketing Your Book At Conceptualization

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Your book marketing efforts start NOW! Let’s get people involved in your project and use social media as a tool to introduce your book and its message from the beginning. It’s a must that you begin building your fan base today because once your book is ready to launch you are going to want someone to sell to. Beyond your friends and family! Begin with relationship building in mind first. Your first several hundred fans will be excited about your upcoming works and that is what you want. You want people to be excited about what you’re doing now and what’s to come. Get on Facebook and tell everyone that you are about to launch something massively awesome! Peak their curiosity and get them involved in the journey. Book Project Management

of tasks and determine their dependencies. That means working out the order in which tasks need to be completed, identifying those tasks that can be done at the same time and those that can’t be done until another task has been completed. This is also where you will allocate your resources and set a budget to how much certain task will cost or how much budget you should leave available to these tasks. Planning is where you start thinking about marketing and audience building tasks because these activities can be done at the same time as writing. The final planning task is to develop the plan of the book. It’s one thing to plan the overall project. It’s another to develop the plan or outline of your book before you move to the actual writing period. Lastly, avoid linear thinking such as thinking you must write the book before you can do anything else.

Let’s take a moment and talk about an author’s Brand Awareness priorities. Constantly think in terms of making your brand familiar We spend so much time on the things that don’t make through reach and awareness campaigns. If you have a us revenue. We miss learning to manage our projects lead character or you have special artwork that brands effectively and focus on the things that will. your book it’s important that you start making people Think about it…What are the different areas authors familiar with your style and brand now. must manage? For example, if you’re writing children’s or young adult books one of the best ways to market your book is • Doing research to send teachers and librarians posters and other • Writing the book classroom materials that can be hung on the wall or • Building your team placed for students to see. Think about the amount • Marketing and promotion of organic reach this will install in their minds. Have • Working on your content platform What you focus on will depend on your specific goals you ever known a teacher who wouldn’t find value in for your book project. Your high-priority tasks will having support on school supplies given to them by a change depending on where you are in the process. supportive author? Follow up with the platforms that Creating a project management plan that lays out your audience uses most. like Youtube and Instagram. the project’s scope, maps out the timeline and gives a Use advertising strategies to reach deep into your detailed breakdown structure of tasks will make it easier target market. for you to work with your team and set deadlines that REMEMBER ifyour marketing efforts don’t immediately are realistic. go viral, don’t panic and definitely don’t give up. Watch Project management can be applied to small your numbers and be consistent in creating noise about administrative projects like writing a book or organizing your brand and book by communicating daily. Always a book launch. In fact, if you use project management focus on the big picture, because creating a presence the launch event is simply one task to be planned and and building a following takes time. Everything you are doing online has a digital footprint. Follow your insights managed during the process of launching a book. and analytics. Assess what you need to do by following The secret to book project planning is a process known the data. Measure what works and what doesn’t so as chunking. Chunking breaks down the process -- from that you can spend your time on strategies that will deciding what to write and when, through the editing, be most valuable for you and your goals. graphic design, and so on -- all the way to the actual launch and beyond. Once you have all the tasks, map out the sequences EDITION 12

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