FUNNEL MAGAZINE TRAFFIC & LEAD GEN
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CUSTOMER SERVICE IS A BIG PART OF YOUR FUNNEL TURNING INTO A
6 FUNNELS
THE INTERVIEW
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FLYWHEEL
METRICS
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16 STRATEGY & TACTICS
LEADERSHIP
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78 SOCIAL MEDIA
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LETTER
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UNDERSTANDING THE MARKETING LIFECYCLE
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FROM THE EDITOR
KAELIN AND BRADON POULIN GROW PAST THE LAPTOP LIFESTYLE
HACK MY 60 SECONDS VIDEO LEAD MAGNET TEMPLATE
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CUSTOMER SERVICE A BIG PART OF YOUR FUNNEL FLYWHEEL
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RUSSELL’S FUNNEL-HACKING COMMANDMENTS
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SPLIT TESTING-3 WAYS TO OPTIMIZE YOUR CLICKFUNNELS FUNNEL PSYCHOLOGY OF SOCIAL SELLING
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BECOME A THOUGHT LEADER IN YOUR INDUSTRY, TODAY
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STRATEGIC PARTNERSHIPS CAN BENEFIT YOUR BUSINESS
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LETTER FROM THE EDITOR OF
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Dear Funnel Hackers, We have a Mind and Body Building Edition to share with you, featuring power couple: Kaelin and Brandon Poulin, the founders, and creators of Lady Boss, not only have they created an absolutely incredible community that started from them walking on the treadmill at Planet Fitness. They are also helping women all around the world lose weight and love themselves. Their uplifting interview with Hawk is complete with Gold Nuggets of game-changing tips that you can put in place today to have a better business and a healthy lifestyle! Kaelin holds the world record in the International Federation of Bodybuilding. They are here sharing their superpower with us everything from battling massive lack of execution and focus to putting your customer first. I hope each and every one of our readers take as much out of this edition as I did. Being the wife of a husband and wife team in this digital marketing world, the game changers Kaelin and Brandon shared just completely blew me away! I stopped working on, what I was doing and even though Joe was sitting right next to me I messaged him their whole morning alignment routine that they shared in the interview. Brandon says in the interview “So whether you’re married or not, you do it with yourself if you’re not. If you have a business partner, you do it with your business partner. If you’re married, you do it with your spouse. If you don’t, you just do it alone. But getting in alignment is number one.” Whether if you’re interested in tapping into becoming your own lady boss and joining their community or just if you want to follow the advice of this power couple that has built a 32 million dollar a year company in just four years. Your Breakthrough Awaits! Your Editor Tricia Wilkes
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TRAFFIC & LEAD GEN
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Understanding The Marketing Lifecycle ARTICLE BY Andrew Wallis
The Marketing Lifecycle is a SYSTEM that defines The key to knowing your goals and take all of the “stuff” how to ensure you’re sending the right message, to the you’re doing for follow up, for conversation, for lead generation… and channel that activity energy into a right person, at the right time. SYSTEM. It will be the foundation of your marketing. It’s important to have a marketing SYSTEM for your Let’s start with a question… business that consistently attracts the right qualified prospects to you, and then supports converting them Do you enjoy marketing or does it stress you out? into lifetime clients or customers. For some people, marketing causes them frustration, angst, and they would rather push it to the back burner. It’s NOT about which marketing campaign to run. They’d rather focus on working in an area of their When it comes to marketing, a lot of people are just business where they’re confident and comfortable. looking for the “magic bullet” that will allow them to If that sounds like you, don’t worry. This article is here to immediately get more clients or customers help you turn that around. Well, I’ve got news for you… there is no one way to get Working on marketing can feel like there’s an endless you more clients. What works for one person, may not amount of activity to do because, frankly, there could work for another. be! I want you to understand the strategy behind successful There’s always “more to do” when it marketing, and how to own and drive the SYSTEM that produces the results you need when you need them. comes to marketing activity.
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The purpose of this article today is to empower you to control your destiny and not be limited in your thinking
about just getting short-term wins.
have from doing business with you.
Let’s jump in.
Now let’s expand on each of these different phases to make sure you fully understand what they can do for you.
An Introduction of the Marketing Lifecycle
As you will see in the list below, there are nine phases of Phase 1: Attracting Traffic the Lifecycle. Let’s go through them briefly one by one: The world needs to know who you are and what you 1. Target Market – as you might have guessed its do. extremely important to be clear on who are the ideal clients or customers for your business. Some people call If you’re hidden and nobody knows who you are or how them your Client Avatar, others your Buyers Persona. If to do business with you, they’re not going to find you you are not absolutely clear on who your target client(s) magically. are, then I suggest you block some time to work on this You have to give them a reason to visit your website, as I can’t stress how important it is to get this right. check out your social media channels, and call or 2. Attract Interest – is all about attracting people to e-mail for more information. either go to your website and fill out a form, pick up the phone and call you, or to just walk in to your place The goal here is to generate awareness of you and of business and say, “Tell me more about how you can your business through the delivery of educational, informative and engaging content that delivers on help me. How do I sign up? What do you do?” value and helps to display your expertise. That’s where it all begins. That’s all part of the front-end Phase 2: Capturing Leads process I call “top of funnel” to get things moving. 3. Collect Leads – refers to capturing prospect’s contact It’s not enough to just have people visit your website information and adding them to your database so you and then leave. can communicate with them consistently over time.
That’s of no value to you or to the prospective customer. 4. Educate – nurturing is about developing a deeper When they’re on your website, you want to capture their relationship and engaging with a prospect so that when details so you can continue the conversation through they’re ready to do business, they do business with you your emails. and not someone else. You need to give them a good reason to give you their 5. Offer – this is where you take friends, fans and “likes” contact details. You want a system to capture those and turn them into paying clients and customers that details and follow up with them. do business with you.
That’s when you move into “The Nurturing Phase”…
6. Close – making the sale
Phase 3: Nurturing Prospects
7. Deliver and WOW – take great care of the clients Just like we water plants to help them grow, we invest time and customers who trust their business with you. Deliver in communicating with people to grow relationships. more value than people expect and make them feel What do you do? good about doing business with you. 8. Offer More – (also referred to as cross-selling) refers The leads that are hot to solve a problem now or get to additional sales that are made to a client after on and attack a goal, should be immediately engaged their initial purchase with you. When you do a great so you can convert them into clients and customers. You job and over deliver, clients see you as their advocate want to engage them in your sales process. and value the support you give them. You’ll then have the opportunity to help them solve other problems and achieve more goals. This often includes professional recommendations for additional product and service offerings that are supportive.
9. Get Referrals – if you do a great job, your customers will want to have the people they care about, their friends and family, experience the same benefits they
For the remaining leads, you want to nurture them over time so that when they’re ready to buy, they come to you and not someone else. Let’s go over some statistics to show you why this stage is so important.
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