The state of memorialisation by Jennifer Muldowney

Muldowney Memorials is the best advocate you and your families need today.

Someone who is there to help your families see the passionate and knowledgeable supporter you really are.

We will encourage and guide you in updating and renewing your expertise and outsource services where needed to completely pay homage to a life lost that will engage all five of the human senses.

You need to get all of those precious details right the first and only time for your families. You are a part of a community who cares for their community’s loved ones when they pass, you know your family's best and we can help you to bring them the very best.

Services include:

Memorial Planning Memorial staff education and training Celebrant officiation Celebrant education and training Staff sales training on value-added offerings Modernization consultancy Rebranding consultancy Service/product brand ambassadorship PR & marketing - digitally and beyond B2C communication strategy

Jennifer Muldowney is the event planner for memorials in the United States of America and Ireland and currently partnered with the prestigious Frank E. Campbell - The Funeral Chapel in NYC as their in-house event planner. Jennifer is also notable as author of Say Farewell Your Way, Tedx speaker of ‘Grief as Unique as your Heartbeat’ and host of ‘The Glam Reaper Podcast’. Check out Muldowney Memorials (.com) to learn more.

By Jennifer Muldowney

What do we know about the state of memorialisation in Ireland?

• The cremation rate is picking up momentum against traditional burial • There is a declining participation in Organized

Religion • There are more and more requests for a less

“Funeral-y” Service • And families are holding

Off-Site (non-chapel/ church) Memorials all around funeral homes and more importantly

WITHOUT funeral homes.

What are Off-Site Events?

Funeral style events that do not happen in a funeral home or a religious venue

Typically involve catering, often with alcohol and are something most funeral homes will not get fully involved with.

Also, they …. • Are a source of revenue • Are an opportunity to showcase expertise • Are an opportunity to stand out from the crowd • Bring Families back more consistently as your offering has expanded ten-fold • Are a Blank Canvas • Are the typical funeral - transformed

What is the Idea?

• Basic packages in different

Price Ranges & Venue

Capacities • Convenience to family of an Organized Team without hiring full time staff • Who better to organize a

Memorial than the funeral home? • Captivating media presents a tangible offering • Securing a Deposit before a family walks out your doors

Creating Partnerships that work for Everyone!

• Vendors that will excel • Steady revenue stream • Proximity to Neighbourhood • Value for money to family • Variety of price points • Variety of capacity offerings • Knowledge of funeral home reputation • Unique Personalization • Increased Sales Potential 1. Family wants a ‘simple/ direct’ cremation - ”Where will you be having a memorial service?” 2. Family talks of 200+ guests - ”We have partnerships with venues that can hold up to 1200 people and we could arrange a priest/rabbi?” 3. Family wants something different - ”Some people find churches and funeral homes too traditional, have you considered a different venue?” 4. Family wants no hassle - ”We can arrange for everything including invitations to be sent out”

”Sounds good” = Next Step!

This is THE Opportunity to Showcase what you can do at your funeral home while adding more Value to the Families you already serve. What do YOU think will be the common pushbacks? I would love to hear your thoughts on this! Email me on Muldowney.jennifer@ gmail.com and tell me.