Professional Education Guide 2024

CEO Foreword

FIA is committed to supporting members and the broader fundraising community through quality professional education and training. The 2024 program has been developed based on member and sector input and requirements.

While fundraising organisations continue to face challenges across all facets of their organisation, it remains so critical that fundraising professionals prioritise their own education and training in order to make a greater impact.

The 2024 program is enhanced by a new learning management platform and a greater range of courses led by expert facilitators and tutors with first-hand fundraising experience. The program also includes workshops, one and two-day courses and shorter options. Our highly respected Certificate and Diploma courses have both been redesigned and updated to stay current with latest sector trends and practices.

Whether you are a junior fundraiser, a mid-level professional or senior executive, FIA has a professional education opportunity to suit your needs. FIA’s goal is to support your career journey and growth as a professional fundraiser and leader.

Katherine Raskob CHIEF EXECUTIVE OFFICER

FIA’s National Mentoring Program

ATTRACTS CFRE POINTS

The 2023-2024 program has been proudly sponsored by

Connect with someone outside your usual professional network and gain access to new ways of thinking and working.

Participating in FIA’s National Mentoring Program is your opportunity to gain advice, offer support and improve your understanding of fundraising and the broader non-profit sector. Both mentees and mentors benefit from exchanging ideas and exploring different approaches to problems and the changing fundraising environment.

Program participation is an exclusive benefit of FIA membership.

Mentor-Mentee partnerships are made based upon mentees’ career aspirations and the offered skill areas of mentors, with matches made nationally. During the eight-month program, we ask that mentors and mentees meet for a minimum of four 90-minute sessions at times that are mutually determined, typically via Zoom or Teams.

FIA provides participants with a toolkit of resources and a series of workshops to help establish your partnership and provide professional development as you work on professional goals together.

HOW IT WILL HELP YOUR CAREER

As a mentee, get support and guidance with professional goals specific to you and the current stage of your fundraising career. From donor stewardship to transitioning to management or senior leadership, the FIA National Mentoring Program offers the opportunity to grow within the sector.

Mentors gain personal satisfaction and give back to a sector full of passionate individuals. Mentoring can be an enriching experience that contributes to the future of the fundraising profession.

Applications for 2024-2025 open in June 2024 and the program will run from September 2024 to May 2025. For more details, please see our website: www.fia.org.au or contact us at training@fia.org.au

Suggested Education Pathways

New Fundraisers

FIA Code Fundraising Essentials Gifts in Wills Essentials Certificate in Professional Fundraising

FIA Code Fundraising Essentials Managing Vulnerability Copywriting Essentials

FIA Code Fundraising Essentials Accelerate Your Digital Fundraising Results

Specialist Fundraisers

Building Data Frameworks for Fundraising Success

FIA Code Attracting Major Gifts Mastering the Discovery Call Major Giving – Developing the people & the program

FIA Code Copywriting for Impact Sensitive Storytelling Creating the Compelling Case for Support

FIA Code Gifts in Wills Essentials Digital Gifts in Wills Certificate in Professional Fundraising

FIA Code Donor Journey Mapping Donor Retention & Centricity Data-Driven Fundraising to Increase Impact

Experienced Fundraisers

FIA Code Navigating the Fundraising Regulatory Environment Nurturing a Culture of Fundraising Strategic Planning for Fundraising

FIA Code Certificate in Professional Fundraising Diploma in Professional Fundraising

FIA Code Building Data Frameworks for Fundraising Success

Graduate Certificate in Business Administration (Torrens University)

Data Privacy for Fundraisers Diploma in Professional Fundraising

FIA Code Course

DELIVERY E-Learning

DURATION

PRICING

ATTRACTS CFRE POINTS

Approximately 2 hours

Member $30

Non-Member $55

As the peak body for professional fundraising, FIA offers the FIA Code course to raise standards of conduct and practice across the fundraising sector. The self-regulatory Code provides training in ethical conduct in fundraising, best-practice donor conduct, how to interact with beneficiaries (as well as donors in vulnerable circumstances) and how to manage supplier relationships. The FIA Code course provides an ethical framework that promotes transparency and accountability in fundraising and is mandatory for all FIA members.

WHO IS THIS COURSE FOR?

• All FIA Members

• Individuals employed or volunteering in fundraising

• Board members, executives and managers who have oversight of fundraising in their organisation

• Individuals wishing to move into the fundraising sector

For more information, dates and to register CLICK

Fundraising Essentials

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DELIVERY In-class or Online (Online-Facilitated or E-Learning)

DURATION

PRICING

E-Learning

Facilitated

1-day workshop (in-person) or 2 half-day workshops (online)

E-Learning: 3 months online access

Member $260

Non-Member $360

Member $410

Non-Member $525

Fundraising Essentials provides you with the basic knowledge and practical tools to help get you started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey and how to build a case for support. This course will bring theory to life with case studies and examples of best practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

WHO IS THIS COURSE FOR?

• People new to the sector with minimal knowledge of fundraising techniques

• People working in the not-for-profit sector but new to a fundraising role

• Anyone who wants to understand the foundations of fundraising

Gifts in Wills Essentials

DELIVERY E-Learning

DURATION

3 months online access

PRICING

E-Learning Member $260

Non-Member $360

ATTRACTS CFRE POINTS

Get equipped with the tools to get started on an effective Gifts in Wills fundraising program that can provide your organisation with a long-term financial future. Learn how to develop a Gifts in Wills toolkit including a case for support and understand who to approach and how to approach and steward them. As an e-Learning course, this will easily fit in with your fundraising schedule.

WHO IS THIS COURSE FOR?

• Anyone new to or with limited experience of Gifts in Wills fundraising

• Anyone who wants to start a Gifts in Wills program in their charitable organisation

For more information, dates and registration CLICK HERE

Certificate in Professional Fundraising

DELIVERY

DURATION

PRICING

All delivery modes

Online-Facilitated or E-Learning

ATTRACTS CFRE POINTS

Online-Facilitated: 3 x 2-day intensives plus self-study

E-Learning (with tutor support): 6 months

Member $2,650

Non-Member $3,450

Master the essential knowledge and skills needed to become a professional fundraiser. This professional qualification is designed for fundraisers responsible for the design, implementation and planning of fundraising activities. The course covers key aspects of fundraising, current sector trends, and allows you to work on fundraising plans and facilitates the development of skills that help you to maintain donor relationships.

Learn from experienced fundraising practitioners to become established in your chosen fundraising channel.

WHO IS THIS COURSE FOR?

• Early-career fundraisers

• Fundraisers wanting to consolidate their existing skills with formal training

Diploma in Professional Fundraising

DELIVERY E-Learning (with tutor support)

DURATION 12 months

PRICING

E-Learning Member $4,450

Non-Member $5,450

ATTRACTS CFRE POINTS

An FIA Diploma in Professional Fundraising is a commitment to best practice and excellence in fundraising. This newly redesigned course helps to develop fundraising management strategies through strategic thinking, creative approaches to fundraising and nurturing donor relationships. Students will also develop advanced problem-solving and communication skills through practical, hands-on case studies and activities and assessments with an organisational focus. The Diploma is delivered via e-learning through the FIA Learning Hub, allowing fundraisers to begin their studies anytime, with enrolments and course access granted for 12 months.

WHO IS THIS COURSE FOR?

• Early career or aspirational fundraising managers with a minimum of three years’ fulltime, paid fundraising experience

• Career fundraisers keen to move in a new direction, progress their careers or enhance their professional standing

Accelerate Your Digital Fundraising Results

DELIVERY

DURATION

PRICING

Online-Facilitated

Online-Facilitated

2 half-day workshops

ATTRACTS CFRE POINTS

Member $520

Non-Member $675

This course will equip you with frameworks to help you progress from idea to delivery of a performing digital campaign. Whether you are looking to develop a digital fundraising program, or if you have already started but are seeing lacklustre results, then this course will help you put in place the frameworks to start moving your digital fundraising activity towards scale. It covers the different types of campaigns and channels and shows you how to start scaling the results, measure and report campaign performance.

WHO IS THIS COURSE FOR?

• Fundraisers and marketers who are just getting started on developing a digital journey

• Fundraisers who are new to digital fundraising and marketing

Animation for NFPs

DELIVERY

Online-Facilitated DURATION 3 hours PRICING

Member $195

Online-Facilitated

$270

This workshop explains the power of animation and demonstrates how it can effectively capture the attention of potential donors, inspire empathy, and motivate people to contribute to your cause or engage with your services. It explores all the stages of the animation process and different ways NFPs can maximise the potential of this medium. It covers:

• Storytelling

• Explainer videos

• Showcasing impact

• Infographics & data visualisation

• Social media content

WHO IS THIS COURSE FOR?

• Marketing and communications staff working in fundraising

• Digital fundraisers and marketers

Attracting Major Gifts

DELIVERY

DURATION

PRICING

Online-Facilitated

Online-Facilitated

3 hours

ATTRACTS CFRE POINTS

Member $195

Non-Member $270

This interactive workshop explores the key elements to running a successful major gifts program including identifying, recognising and connecting with major donors and valuable tools to help you with the ‘major gifts conversation’. It involves a series of practical exercises designed to show you how to tailor your major gifts approach specific to your organisation. It also covers how to apply the FIA Code in your work with major gift donors.

WHO IS THIS COURSE FOR?

• Small non-profit CEOs/board members looking to understand what is involved in attracting major gifts

• Fundraising managers/university/education development managers to add another skill to their skillset or hear about another approach to major gift fundraising

For more information, dates and registration CLICK HERE

Avoiding the Churn & Burn: Donor Retention & Centricity

DELIVERY Online-Facilitated

DURATION 3 hours

PRICING

Online-Facilitated

ATTRACTS CFRE POINTS

Member $195

Non-Member $270

In today’s crowded fundraising marketplace, the time worn phrase “A bird in the hand is worth two in the bush” is more applicable than ever. Bringing in new donors is one of the hardest tasks of fundraising. Typically, a mailing to prospective donors will result in only a 1 or 2 per cent return. This course will teach participants the importance of keeping new donors through strategic initiatives in donor centricity and retention. With more than half of new donors failing to make a second gift, it is imperative that Australian fundraisers focus on this core deficit. We look at current retention trends and show how donor-centricity can result in a dramatic improvement in donor retention.

WHO IS THIS COURSE FOR?

• All fundraisers responsible for donor stewardship

Building Data Frameworks for Fundraising Success

DELIVERY Online-Facilitated

DURATION

PRICING

Online-Facilitated

2 half-day workshops

ATTRACTS CFRE POINTS

Member $520

Non-Member $675

Creating an effective data management framework is essential for organisations that now rely on data as their primary asset for fundraising and creating insight to help improve operations. Poor quality data and lack of proper governance can create result in poor outcomes and increase risk. The need to comply with legislation to ensure data can be used by the organisation, while protecting it from risk is essential.

This course aims to help those responsible for managing data, understand the fundamental components of a framework for managing data so as to be able to build a plan that can be understood and implemented by the whole organisation. By the end of the session, participants will understand the key components of a data management framework and be able to create a data management plan that can be understood by the entire organisation.

WHO IS THIS COURSE FOR?

• Any fundraiser responsible for managing their donors’ data and ensuring it is well governed while maximising the value it delivers

Charity Brand Strategy for Fundraisers

DELIVERY Online-Facilitated

DURATION 3 hours

PRICING

Online-Facilitated

Member $195

Non-Member $270

ATTRACTS CFRE POINTS

This workshop will cover different ways that charity marketers, fundraisers and communication managers can ensure their for-purpose brand is fit for fundraising. From values to tone of voice and value propositions to distinctive assets, learn the landscape of brands, branding and brand building, so you can protect your charity from positioning strategies and brand development that excludes fundraising managers, and charity donors.

This course has been designed to give fundraisers the confidence to wade into the murky waters of brand positioning so that they can positively shape a platform for longer term growth.

WHO IS THIS COURSE FOR?

• All fundraisers

For more information, dates and registration CLICK HERE

Copywriting Essentials

DELIVERY Online-Facilitated

DURATION

PRICING

Online-Facilitated

2 half-day workshops

ATTRACTS CFRE POINTS

Member $520

Non-Member $675

Improve your writing skills and connect with your audience on a personal level. We will help you prepare compelling communications for engaging, inspiring and motivating your donors. This entry-level course will give you hands-on experience so you can craft copy specifically for breakthrough fundraising.

WHO IS THIS COURSE FOR?

• People who are new to the fundraising sector with little or no knowledge of copywriting techniques

• Fundraisers wanting to improve their writing techniques to engage with donors and volunteers

• Marketers in fundraising wanting to understand writing for fundraising

For more information, dates and registration

CLICK HERE

Copywriting for Impact

DELIVERY Online-Facilitated

DURATION 1 day workshop

PRICING

Online-Facilitated Member $520

Non-Member $675

ATTRACTS CFRE POINTS

Take your copywriting craft to the next level with an emphasis on fundraising and other direct response campaigns. Learn how to write with clarity and emotion for the benefit of your readers and your mission. You will learn the real-world practicalities of writing copy to a deadline, for a specific audience and with the needs and complexities of your organisation in mind. The primary focus will be on direct response communication for appeals and activism campaigns.

WHO IS THIS COURSE FOR?

• Anyone who writes copy and contributes to messaging for fundraising, campaigning or other supporter communications

• Anyone who’d like to be more confident when briefing or assessing copy provided by other writers

For more information, dates and registration

Creating a Compelling Case for Support

DELIVERY Online-Facilitated

DURATION

PRICING

Online-Facilitated

2 half-day workshops

ATTRACTS CFRE POINTS

Member $520

Non-Member $675

The case for support is the bedrock of all fundraising. All appeals, including direct mail, digital and in person solicitations, must flow from this critical. Fundraisers should take this course to ensure that donors understand WHY they should support their charity and its mission.

Today’s hypercompetitive market for charitable giving is more challenging than ever. Facing the daunting obstacle of information overload, how can charities stand out? Only through the creation of a compelling case for support that can be easily understood and simply communicated.

WHO IS THIS COURSE FOR?

• Direct marketing specialists

• Grant writers

• Appeal writers

• Digital fundraisers

For more information, dates and registration CLICK HERE

Culture, Skills and Structure Matter

DELIVERY

DURATION

PRICING

Online-Facilitated

Online-Facilitated

3 hours

ATTRACTS CFRE POINTS

Member $195

Non-Member $270

Culture, Skills and Structure matter. They represent three of the key pillars that enable us to run successful Fundraising programs. In this session we will explore the theory behind getting it right in these important areas; identify practical tips on how to build a positive Fundraising Culture; review the primary Skills to look out for when recruiting key roles and understand the building blocks that need to be considered when evaluating Structure. Whether you’re looking to make incremental or substantial changes in your teams, this session will provide managers and people leaders some practical tools and useful insights that can be applied in the workplace.

WHO IS THIS COURSE FOR?

• People leaders in the fundraising and wider NFP sector

For more information, dates and registration

Data Privacy for Fundraisers

DELIVERY Online-Facilitated

DURATION

PRICING

Online-Facilitated

2 half-day workshops

ATTRACTS CFRE POINTS

Member $520

Non-Member $675

This is a comprehensive course designed to equip participants with a deep understanding of data privacy regulations and the processes and practices that help ensure compliance and reduce risk. With recent high-profile data breaches in our sector, it has never been more important to understand the privacy regulations and how best to comply. The course covers key aspects of privacy, including the Privacy Act in Australia and the GDPR (General Data Protection Regulation) in the European Union. Moreover, the course delves into data management processes and practices aimed at minimising privacy risks and ensuring compliance with data protection laws.

WHO IS THIS COURSE FOR?

• Fundraising teams using and managing personal information

• Executive leaders who need to understand the potential risks

• Data managers responsible for protecting personal information

• Non-technical people who have a need to understand the regulations governing the use of personal information

Data-Driven Fundraising to Increase Impact

DELIVERY Online-Facilitated

DURATION 3 hours

PRICING

Online-Facilitated Member $195

Non-Member $270

ATTRACTS CFRE POINTS

Transform the way you use data in your fundraising. Data is the key driver of charitable organisations and if harnessed correctly; it can help deliver significant improvements in fundraising outcomes that grow your impact. It’s critical that fundraisers feel confident in analysing and using data in their roles so they can effectively report on their fundraising performance and uncover insights that will inform their fundraising strategies and increase revenue for their cause. Learn the basics of data analytics and benchmarking to improve your reporting and deliver insights that inform your fundraising strategy.

WHO IS THIS COURSE FOR?

• Data coordinators/managers in fundraising organisations

• Fundraisers in direct marketing and/or appeal campaign management who work with data and report on project outcomes

• Marketing professionals in fundraising organisations

For more information, dates and registration CLICK HERE

Digital Fundraising Essentials for Virtual Events

DELIVERY Online-Facilitated

DURATION

PRICING

Online-Facilitated

One day interactive workshop

ATTRACTS CFRE POINTS

Member $520

Non-Member $675

From exclusive gala balls to counting steps… virtual events are a great way to expand the reach and increase participation and fundraising revenue. The past 15 years have been transformative for digital, social giving and virtual events. This has forced a change with charities moving away from reliance on traditional Direct Marketing programs to include more flexible, community events in digital. Technologies such as social media, P2P platforms, tracking cookies and AI have brought extraordinary ways to expand charity’s reach by tapping into supporters’ networks enabling the charity to connect supporters of similar values with the deep level of involvement in the events.

WHO IS THIS COURSE FOR?

• Charity workers who would like to kick-start their virtual events

• Fundraisers and marketers of all levels of seniority who would like to skill up in digital fundraising for events

• Professionals in all areas of fundraising, wanting to become more comfortable with digital channels, data, technology, AI, tracking and digital experiences in the context of virtual events

Digital Fundraising Essentials: From Mailboxes to Machine Learning

DELIVERY Online-Facilitated DURATION

One day interactive workshop

ATTRACTS CFRE POINTS

PRICING

Online-Facilitated Member $520

Non-Member $675

Building meaningful relationships with donors will always be crucial. Charities must blend traditional and new ways of building relationships with their supporters. Digital, data, tracking cookies and AI have brought innovative ways to expand charity’s reach, enhance multi-channel experiences, grow productivity, and connect supporters of similar values around the world. But all these aspects of ‘Digital’ can sound daunting. Learn to create memorable experiences for supporters and amplify the impact of their mission and workshop ways to enhance donor recruitment and retention lifecycle experiences across multiple fundraising programs.

WHO IS THIS COURSE FOR?

• Charity workers at all levels of seniority and digital experience

• Fundraisers wanting to understand the basic foundations of digital, data, tracking cookies, channels and AI in the fundraising context

• NFP marketers wanting to expand their strategies further into the digital space

Digital Gifts in Wills

DELIVERY

DURATION

PRICING

Online-Facilitated

Online-Facilitated

2 half-day workshops

ATTRACTS CFRE POINTS

Member $520

Non-Member $675

Learn how to acquire qualified Gifts in Wills leads through digital channels. This course will cover how to formulate the perfect proposition, best practice for audience targeting and some tips on creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising.

WHO IS THIS COURSE FOR?

• People who are new to Gifts in Wills fundraising with little or no knowledge of digital fundraising techniques and practice

• People already working in Gifts in Wills fundraising but are new to digital lead acquisition

• People who may be looking to start a digital Gifts in Wills fundraising program

For more information, dates and registration

Donor Journey Mapping

DELIVERY Online-Facilitated

DURATION

PRICING

Online-Facilitated

2 half-day workshops

Member

$520

Non-Member $675

ATTRACTS CFRE POINTS

One of FIA’s most in-demand courses, Donor Journey Mapping focuses on how fundraisers can develop donor journeys for their organisations. Bringing together the principles of customer journeys, participants cover the theory of customer/donor journeys and how they can be used to drive great fundraising outcomes. You will create a personal and customised journey for your donors and participate in the hands-on construction of a donor journey, working in groups to create an assumptive donor journey map in class.

WHO IS THIS COURSE FOR?

• Fundraisers responsible for donor engagement, retention and acquisition

• Fundraising managers

• Gifts in Wills donor managers

For more information, dates and registration CLICK HERE

Finding and Keeping Regular Givers

DELIVERY

DURATION

PRICING

Online-Facilitated

3 hours

Online-Facilitated Member $195

Non-Member $270

ATTRACTS CFRE POINTS

Finding and keeping donors requires a combination of data insights, donor psychology and creativity. Like many charities right now, you may be struggling to find (and keep) more regular givers. This masterclass will help you find more regular givers in 2024 and beyond. This three-hour workshop will share Marlin’s approach to regular giving and how it has helped over 35 charities create new, effective regular giving programs from Fred Hollows to World Vision and the University of Sydney.

WHO IS THIS COURSE FOR?

• Regular giving managers

• Individual giving managers

• All round fundraising

• Direct marketing managers

For more information, dates and registration CLICK HERE

Google Analytics 4 for Fundraisers

DELIVERY Online-Facilitated

DURATION

PRICING

ATTRACTS CFRE POINTS

90 minute workshop

Online-Facilitated Member $55

Non-Member $80

Embark on an exhilarating journey into the world of Google Analytics 4, whether you’re a digital fundraising novice or have a little more experience and are ready to revolutionise your nonprofit’s online prowess. Learn how to track online fundraising and marketing effectively, offering a framework for interpreting data and answering pertinent questions. The workshop will introduce some of the more useful reports in GA4 and provide examples of how you can use the data to answer common questions. By the end of the session, you’ll be equipped to navigate GA4, use relevant reports, and confidently create your own reports and dashboards for your nonprofit fundraising and marketing needs.

WHO IS THIS COURSE FOR?

• Marketing and communications fundraisers

• Data-focused fundraisers

• Campaign managers

• Digital fundraisers

Major Giving: developing the people and the program

DELIVERY Online-Facilitated

DURATION

2 half-day workshops

ATTRACTS CFRE POINTS

PRICING

Online-Facilitated Member $520

Non-Member $675

Extend the capacity and practical knowledge in major giving for both fundraisers and managers. This course explores the roles of the donor, the fundraiser, the program expert, the executive and the volunteer leader. You’ll learn the major giving journey: identifying; qualifying; cultivating; preparing the offer; making the ask; thanking; reporting and sustaining the partnership. We will analyse the various approaches for measuring success for the donor, fundraiser and your organisation. The course will outline the traditional elements of a major giving program and guidelines on establishing and integrating an effective program in any organisation.

WHO IS THIS COURSE FOR?

• Major gift managers and fundraising managers that have oversight for or want to establish a major gifts program

• CEOs who want to understand the role of major giving in their organisation

Managing Vulnerability

DELIVERY Online-Facilitated DURATION 2 hours

PRICING

Managing vulnerability in the context of donors and supporters is a challenging area for most organisations, but it has become increasingly critical that fundraisers understand the cues and clues of vulnerability to manage it and reduce risk to your organisation and to the entire fundraising sector. This workshop assists participants to become familiar with factors that contribute to vulnerability, how to recognise potential vulnerability, and learn a range of best practice approaches to responding to a donor who may be experiencing vulnerability. You will explore ways to manage vulnerability so that you can raise and manage a donor’s gift in ethical and transparent ways.

WHO IS THIS COURSE FOR?

For more information, dates and registration CLICK HERE

31 Fundraising Institute Australia

Mastering the Discovery Call: Opening the Door to Your Largest Gift

DELIVERY Online-Facilitated

DURATION 3 hours

PRICING

Online-Facilitated Member $195

Non-Member $270

ATTRACTS CFRE POINTS

This may be the most important training you will ever participate in as a fundraiser. Understanding the discovery call – basically, getting to know very high net worth individuals – is essential to generating transformational gifts to your charity. While research shows that discovery calls are often the most difficult tasks fundraisers face, it doesn’t have to be that way. This short course will define the discovery call and introduce best practices to help charities get to know their very largest potential givers. If you would like to dramatically increase your fundraising revenue by the most effective way possible, this is the course for you!

WHO IS THIS COURSE FOR?

• All fundraisers working or interested in major gifts

Mid-Value Donors

DELIVERY Online-Facilitated

DURATION

PRICING

Online-Facilitated

2 half-day workshops

Member $520

Non-Member $675

ATTRACTS CFRE POINTS

This interactive course will be a mix of information sharing and practical hands-on activities that takes delegates through the fundamentals of a mid-value donor program. It will include why we need to focus on mid donors, industry benchmarks and the key steps to a successful program. It will feature examples and case studies of programs where mid-value donors have been successfully leveraged via mid-value donor clubs, ‘loosely’ tied funds and matched asks. Research outcomes will be shared on what makes them different from standard donors and what motivates them.

WHO IS THIS COURSE FOR?

• Intermediate to advanced fundraisers who are ready to move into a new and relatively immature donor market

Navigating the Fundraising Regulatory Environment

DELIVERY

Online-Facilitated DURATION

2 half-day workshops

PRICING

Online-Facilitated

Member $520

ATTRACTS CFRE POINTS

This course enables fundraisers to understand the Australian regulatory environment for fundraising and how it differs from state to state and nationally. Participants learn to differentiate between legal and ethical responsibilities to build best-practice fundraising programs and activities. This course also provides guidelines for developing an effective compliance program for your charity. The importance of proper data management and donor privacy is also covered.

WHO IS THIS COURSE FOR?

• Fundraisers and fundraising managers

• Charity managers managing compliance requirements

• Board directors and general managers who have oversight of fundraising for their organisation

• Voluntary fundraisers and fundraising managers looking after fundraising activities

For more information, dates and registration

Nurturing A Culture of Fundraising

DELIVERY

PRICING

Online-Facilitated

Member $520

Non-Member $675

Strategy is important. But a powerful and empowering culture is a surer pathway to success. This session will provide senior fundraisers with insights into navigating their team or department through the complexities of modern not-for-profit organisations so that their work becomes more effective, and their job more satisfying. It aims to help fundraising leaders master cultural influence, so they can convert a disabling culture into one where their strategic choices and team members thrive.

WHO IS THIS COURSE FOR?

• Fundraising directors, heads of fundraising and senior fundraising managers

For more information, dates and registration CLICK HERE

Sensitive Storytelling

DELIVERY Online-Facilitated

DURATION 3 hours

PRICING

Online-Facilitated Member $195

Non-Member $270

ATTRACTS CFRE POINTS

It has been said that fundraisers are, in essence, story tellers – they tell of the needs of people, animals and the environment so we understand how we can help meet these needs through giving. In this interactive workshop, video and animation agency, Laundry Lane, will discuss the why and how of a sensitive storytelling approach. Participants will learn how to tell compelling stories about sensitive topics in creative, memorable ways without compromising the dignity or privacy of your subjects. You’ll be shown how to apply a sensitivity lens to all areas of production and communications.

WHO IS THIS COURSE FOR?

• Fundraisers developing direct marketing communications

• Marketing and communications people working in fundraising developing stories for social media

• Fundraisers preparing cases for support

Strategic Planning for Fundraising

DELIVERY Online-Facilitated

DURATION

PRICING

3 days ATTRACTS CFRE POINTS

Online-Facilitated Member $1,200

Non-Member $1,500

This practical, hands-on masterclass will equip you to create an effective fundraising strategy. The sessions build on valuable pre-work with interactive tools, group discussion, case studies, research findings and masses of experience to help you confidently craft the outline of your strategy. Working through our 6-step process, we examine the fundraising market, your organisational culture, donor motivations, your fundraising portfolio, how to influence donor behaviour and the enablers of success. The session draws on analysis of the drivers of fundraising success from surveys with over 700 fundraisers, more than 25 years of developing strategies for 100 organisations and acclaimed sessions run at IFC in Asia and Europe.

WHO IS THIS COURSE FOR?

• Fundraising managers with responsibility or interest in developing overall or program-specific fundraising strategies

• Ambitious fundraisers aiming to step up to leadership roles

Value Propositions:

How to build, research & test them

DELIVERY Online-Facilitated

DURATION 3 hours

PRICING

Online-Facilitated Member $195

Non-Member $270

ATTRACTS CFRE POINTS

In Sargeant and Jay’s book “Fundraising Management: Analysis, Planning and Practice” it was shared that longitudinal analysis demonstrates that charities who consistently convey and reinforce what makes them distinctive, outperform others in the long run. Fundraisers can gain strategic control of this distinctive narrative through careful cross-organisation collaboration to define their charity’s value proposition. A value proposition tells prospective supporters why they should support you rather than anyone else, and it makes the benefits of your obvious fundraising offer from the outset. In this short course you will learn what makes a good value proposition and discover methodologies for developing one for your organisation.

WHO IS THIS COURSE FOR?

• All fundraisers

Torrens University Australia partnership

FIA continues its partnership with Torrens University Australia, an international university with campuses across Australia and online. Torrens University’s courses and degree programs offer fresh teaching perspectives, specialising in skills and understanding to support a diverse range of capabilities.

This partnership enhances career development in fundraising and promotes the sector’s professionalisation. FIA course attendees can apply their learnings to Torrens University’s programs, including a Graduate Certificate in Applied Management and a Bachelor of Business.

Torrens University Australia offers:

• A one-subject credit in a Graduate Certificate in Business Administration for Diploma in Professional Fundraising graduates.

• A 25% discount on all undergraduate and postgraduate courses (excluding VET and short courses) for FIA members (conditions may apply).

FIA CEO Katherine Raskob says that providing quality professional development opportunities for FIA members is a priority. “Building capability, capacity, and advancing ethical, best-practice fundraising is integral to the ongoing success and sustainability of fundraising. Our goal through this partnership with Torrens University is to work together to formalise accreditation pathways and co-develop additional programs and qualifications for fundraising professionals.”

Torrens University’s Chief Commercial Officer, Jerome Casteigt, says, “Partnerships like this one with FIA amplify our commitment not only to working with industry to upskill their workforces, but also to embedding industry into our curriculum and ensuring our graduates are work ready when they complete their studies.”

FIA would like to thank and acknowledge the continued support of our national partners: