FIA National Awards for Excellence in Fundraising 2023

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Foreword

We are delighted to present the 2023 FIA Awards for Excellence in Fundraising.

In their 23rd year, the FIA Awards celebrate the significant achievements of fundraisers, volunteers and teams behind the year’s most outstanding campaigns. The Awards honour fundraisers who set new benchmarks for innovation, dedication, fundraising best practice and excellence. Only with the tremendous support of our Award partners, Precision Fundraising and MonDial Telephone Fundraising, were we able to provide improved processes to support the running of these Awards. We thank everyone who took the time to submit entries and to recognise colleagues. We encourage you to enter future Awards so we can continue to showcase the sector’s talent, collaboration, creativity and most importantly, impact.

FIA continues to take a leading role in promoting best practice in the sector, and that also includes our Awards. To ensure entries were ethically submitted, we continued with our audit system, where a committee of senior fundraising leaders examine a selection of award entries to ensure the validity of claims in each entry. This ensures we reward only the best fundraising work and that follows through on our promise to focus on ethical practice, transparency and measurability. Our audit committee will continue its work to ensure members meet each Award category’s stringent criteria. Thankfully, most entries met the requirements and demonstrated excellence in fundraising the Awards are designed to acknowledge. This year, the overall Most Outstanding Fundraising Project was awarded to two organisations- Royal Life Saving Society WA for their campaign auRaffles Digital Platform and Childhood Cancer Support Inc, for their campaign

Feels Like Home - Childhood Cancer Support Grants Program.

The Supplier Team of the Year Award recognises and promotes the important contribution to the sector by our suppliers. This year it was

awarded to two organisations – ntegrity and Robejohn. Congratulations to all suppliers who were recognised by being nominated in this category.

The Fundraising Team of the Year category received many incredible entries this year; four state awards and six state high commendations were given. The overall national award was won by the Community Engagement Team from the Harry Perkins Institute of Medical Research in Western Australia.

We are pleased to announce the Young Fundraiser of the Year is Emily Lewis; Fundraiser of the Year is Lisa Allan FFIA and the winner of the prestigious 2023 Arthur Venn Lifetime Achievement Award is Craige Gravestein FFIA CFRE.

In closing, we extend enormous thanks to the 40 judges from around Australia for their role in determining these very deserving winners, and for their contributions to celebrating fundraising excellence overall.

Congratulations to all the 2023 winners.

Sharon Elliott MFIA CEO, Ethiopiad Australia Chair, FIA Awards Committee

Katherine Raskob Chief Executive Officer FIA

About the Awards

The FIA Awards for Excellence in Fundraising are a key component of FIA’s commitment to champion best practice in fundraising.

The Awards recognise and showcase the outstanding initiative, innovation, effort and success of professional fundraisers, volunteers and organisations. They celebrate fundraisers’ hard work and successes across the year, provide an opportunity for acknowledgement by your peers, and promote the role of fundraising in improving our society.

Campaign award submissions went through the judging process at the end of 2022. This culminated in a celebration of finalists at year end events within each state and territory. The finalists were then submitted for further assessment by the National Judging Panel to determine the winners of the Most Outstanding Fundraising Project.

FIA fellow’s judged the Young Fundraiser of the Year, Volunteer of the Year and Fundraising Team of the Year submissions.

The National Judging Panel assessed the submissions received for the Individual Awards for:

• Arthur Venn Lifetime Achievement Award

• Fundraiser of the Year

• Fundraising Champion of the Year

• Most Outstanding Fundraising Project

All of FIA’s winners were announced and celebrated at the fundraising sector’s night of nights on Thursday 23 February 2023, during FIA’s 46th Fundraising Conference in Melbourne.

All submitting organisations should be regarded as leaders in our profession. They represent the passion for the causes supported by each organisation and show their commitment to ethical, transparent and accountable fundraising.

Sponsors

Principal Award Sponsors

Young

Category Sponsors

FIA Corporate Supporters

Fundraiser of the Year Sponsor

Judges

National Panel 1

FIA would like to thank the highly experienced and extremely knowledgeable panel of judges for the 2023 Awards for Excellence in Fundraising. Drawn from around the country, these fundraising experts gave their time to assess this year’s entries and determine the best of the best.

Panel 2

Judges for Arthur Venn Lifetime Achievement Award & Fundraiser of the Year

• Sharon Elliott MFIA, Ethiopiaid Australia

• Katherine Raskob, Fundraising Institute Australia

• Jennifer Doubell FFIA CFRE OAM, Jennifer Doubell & Associates

• Trudi Mitchell FFIA, Australia for UNHCR

• Ben Holgate MFIA, MS Plus

National Panel 2

Judges for Fundraising Champion of the Year & Most Outstanding Fundraising Project

• Ben Cox FFIA, Gold Coast Hospital Foundation

• Meredith Dwyer FFIA CFRE, HomeMade Digital Australia

• Vicki Rasmussen FFIA CFRE, Charlies Foundation for Research

• Leo Orland FFIA (Emeritus) CFRE, Total Fundraising

• Zoe Karkas FFIA, Why Not This & Associates

Panel 1

Judges for Most Innovative Campaign & Best Pivot Campaign or Initiative

• Janosh Biczok MFIA, The Salvation Army

• Leanne Dib FFIA, The Children’s Tumour Foundation

• Hazel Grunwaldt MFIA, Camp Quality

• Arani Duggan MFIA, Next Sense

• Veronica Lyons MFIA, Eastern Health Foundation

Judges for Impact on a Shoestring & Best Strategic Partnership

• Cassie Magin EMFIA, Vitalstatistix

• Jackie Evans FFIA CFRE, The Indigo Foundation

• Ruth Molloy, Médecins Sans Frontières Australia

• Claire Baxter MFIA, Kidney Health Australia

• Christine Anderson FFIA CFRE, Australian Conservation Foundation Panel 3

Judges for Impact Through Creativity & Fundraising Impact through Technology

• Grainne Tierney MFIA, Camp Quality Limited

• Lindsay May FFIA (Emeritus), CFRE OAM, Retired

• Paige Gibbs FFIA, Harry Perkins Institute of Medical Research

• Jonathan Storey, Environment Victoria

• Lisa Allan FFIA, The Smith Family

Panel 4

Judges for Best Supporter Experience & Supplier Team of the Year

• Lucy Jacka, Cerebral Palsy Alliance

• Rikki Andrews MFIA, Lord Mayor’s Charitable Foundation

• Helen Merrick MFIA, Mission Australia

• Stephen Bastow MFIA, Cystic Fibrosis WA

Panel 5

Judges for Impact Through Events

• Rachel Murphy, Heart Foundation

• Ally Murray MFIA, The Wilderness Society Ltd

• Emma Watts MFIA CFRE, SecondBite

• Christa Bayer MFIA, Lung Foundation

• Tom Duggan CFRE, Plan International Australia

State Panel 1

Judges for Volunteer of the Year & Young Fundraiser of the Year

• Stephen Mally FFIA CFRE, FundraisingForce

• Ron Fairchild FFIA CFRE, Monash Foundation

• Diane Kargas Bray AM FFIA, Diane Kargas

Consulting

• Kerry Cutting FFIA CFRE, Guide Dogs Queensland

• Clare MacAdam FFIA CFRE, The Salvation Army

• Bec Stott FFIA, Anglicare WA

State Panel 2

Judges for Fundraising Team of the Year

• Heiko Plange-Korndoerfer FFIA CFRE, Endeavour Marketing

• Nola Wilmot FFIA, The Florey Institute of Neuroscience and Mental Health

• Judith Ford FFIA CFRE, Heart Support Australia

• Vicki James FFIA, Gold Coast Hospital Foundation

• Andrew Sabatino FFIA, Donor Republic

Submitting Organisations

Thank you and congratulations to all of the organisations who entered the FIA Awards for Excellence in Fundraising 2023.

• Amnesty International Australia

• Anglicare Victoria

• Animal Welfare League NSW

• Australian Conservation Foundation

• Australian Red Cross

• Barnardos Australia

• Camp Quality

• Cancer Council NSW

• Cancer Council Queensland

• Canteen Australia

• Cerebral Palsy Alliance

• Childhood Cancer Support Inc.

• Children’s Medical Research Institute

• Dolly’s Dream

• Eastern Health

• Endeavour Foundation

• Ethiopiaid Australia

• Foodbank of South Australia

• Give for Good

• Great Barrier Reef Foundation

• Guide Dogs Queensland

• HammondCare Foundation

• Harry Perkins Institute of Medical Research

• Hobart City Mission

• Karrkad Kanjdji Trust

• Kidney Health Australia

• Launceston City Mission

• Mater Foundation

• Multiple Sclerosis (MS)

• Muscular Dystrophy NSW

• Orange Sky Australia

• Ovarian Cancer Australia

• PanKind The Australian Pancreatic Cancer Foundation

• Parkinson’s NSW

• Peter MacCallum Cancer Foundation

• Plan International Australia

• Prostate Cancer Foundation of Australia

• Ronald McDonald House Charities Sydney

• Royal Flying Doctor Service (Queensland Section)

• Royal Flying Doctor Service (Victorian Section)

• Royal Life Saving Society WA

• RSPCA QLD

• Save the Children

• Soldier On

• St Vincent de Paul Society Canberra/Goulburn

• St Vincent de Paul Society NSW

• Stepping Stone House

• Surf Life Saving Western Australia

• Sydney Children’s Hospitals Foundation

• The Harry Perkins Institute of Medical Research

• The Salvation Army

• The Smith Family

• UNICEF Australia

• Vision Australia

• Youngcare

• Youth Opportunities

ARTHUR VENN LIFETIME ACHIEVEMENT AWARD

The Arthur Venn Lifetime Achievement Award recognises an FIA Member who has made an outstanding contribution to FIA and the fundraising sector in Australia. The fundraiser should have shown consistent excellence and best practice through their actions, leadership and intellect.

WINNER Craige Gravestein

FFIA CFRE

Over the last 30+ years, Craige Gravestein has contributed significantly to transformational improvements in healthcare, education, animal welfare, religious and social services, and to the fundraising body of knowledge in Australia.

Craige has raised hundreds of millions of dollars in partnership with hundreds of not-for-profits. In the last 10 years alone, Craige personally directed and completed capital and capacity campaigns including for Brisbane Lions, Ronald McDonald House South-East Queensland, The Salvation Army North Queensland and more raising an astounding $166,000,000.

Craige has been accredited as CFRE since approximately 2010 and a fellow of FIA since 2012. Craige is FIA Code certified. Craige’s coaching, lecturing, presentations and publications mean that he has passed his expertise on to other fortunate fundraisers to ensure it lives on. Craige has the unique ability to inspire his fellow fundraisers with his passion for seeing high net worth individuals experience the joy of giving and the fruit of their hard work and generosity. Craige has contributed significantly to the fundraising body of knowledge that exists in Australia, particularly around major gifts.

Sponsored by:

Craige has been a long-term volunteer with the Queensland FIA State Committee since 2004. He is also a dedicated long-term volunteer with Bardon Anglican Church, as a Justice of the Peace/ Commissioner for Declarations, and as a Cause Champion for rebuilding a war damaged tertiary college in South Sudan.

FUNDRAISER OF THE YEAR

The Fundraiser of the Year Award recognises an FIA Member who has made an outstanding contribution to fundraising best practice and to FIA over the period of 5 years. The fundraiser should have shown outstanding fundraising performance, best practice through their actions, uncompromising commitment to ethics, contribution to sector improvement and impact on the fundraising profession.

Sponsored by:

WINNER Lisa Allan FFIA

Lisa Allan’s uncommon ability to combine sophisticated marketing expertise and best practice fundraising principles is second to none, and the results speak for themselves.

Under her leadership, The Smith Family’s mass market fundraising has evolved to a sustainable, integrated, and multi-channel program that has consistently delivered year on year growth, more than doubling income in the last 5 years, and now worth over $90 million.

The deep respect Lisa enjoys among her peers within the organisation and the fundraising sector results from her knowledge and experience, and a focus on data and research to support strategic and tactical decisions. Under Lisa’s guidance the bequest and mid-value donor programs have become multi-million-dollar contributors to the organisation and have introduced seismic shifts in the way donors are engaged and give.

As a champion of donor-centricity she brings the donor closer to the work that they fund and the outcomes they make possible. The Smith Family believe their donor retention program is best in class. The expansion of their digital communication activity has forged new ground and driven engagement and giving levels. This is also reflected in Lisa’s leadership in key change agendas beyond her portfolio such as the recent rebrand, strengths-based communications strategy (Frameworks) and her leadership of Agile transformation. As a leader, Lisa is resilient and strategic, with an intuitive understanding of how to connect her team to the mission.

YOUNG FUNDRAISER OF THE YEAR

The Young Fundraiser of the Year Award rewards a fundraiser aged 30 years or younger who has made a significant contribution to fundraising. The fundraiser should have shown consistent excellence and best practice through their actions, leadership and intellect.

State Winners:

• Emily Lewis MFIA (VIC)

• Emily Marriott (TAS)

• Rebecca Stone (NSW)

NATIONAL WINNER Emily Lewis MFIA

Emily has consistently proven herself to be a passionate and ethical fundraiser who is keen to grow, learn and aim for the best outcomes through her data-driven approach and her innovative and creative thinking. Emily always has the donor top-of-mind and is always thinking about how to be more donor-centric in our actions and communications.

She excels in taking complex topics and turning them into digestible communication pieces using donor-centric language, to illustrate both need and impact. Emily has mapped a variety of journeys which engage and retain supporters and achieve or exceed financial and non-financial goals. Emily’s strategic segmentation and analysis of internal and external data have ensured the success and continual growth of her campaigns. Her testing, data analysis and segmentation strategies have helped increase average donor value.

Sponsored by:

High Commendation

Rebecca Stone (NSW)

She has a tremendous capacity to think outside the box and is often praised for her creative solutions. Emily’s leadership has led to an increase in org-wide understanding of donors and appeals and a stronger philanthropic culture. By building respectful relationships and educating ACF staff outside of fundraising, Emily has created an agile environment where ACF is able to deliver urgent fundraising responses in key moments. Emily is ambitious, smart and positive consistently demonstrating her commitment to best practice fundraising.

FUNDRAISING TEAM OF THE YEAR

The Fundraising Team of the Year category recognises internal fundraising teams working across a variety of campaigns to support the ongoing work of the organisation. The focus of the award is on teamwork and leveraging internal resources to achieve the organisation’s fundraising objectives.

State Winners:

• Australian Conservation Foundation, Fundraising Team (VIC)

• Harry Perkins Institute of Medical Research, Community Engagement Team (WA)

• Hobart City Mission, Communications & Fundraising (TAS)

• Sydney Children’s Hospitals Foundation (NSW)

Sponsored by:

NATIONAL WINNER

Harry Perkins Institute of Medical Research

Community Engagement Team (WA)

The Community Engagement team at the Harry Perkins Institute of Medical Research has a reputation for doing things differently. Five years ago, they set out to approach medical research in a unique way – with heart and wit. They wanted to break down the lofty walls of research institutes by opening the doors and actually welcoming donors in. The Perkins’ purpose is to Help people live healthier, longer lives. While the researchers do this with science, the team wanted to do it by engaging directly with supporters and empowering them to be partners in the lab.

They expanded their connection to the community and fundraising channels. Previously they didn’t support bequests or regular giving and direct mail was neglected so they adopted an in-house agency model with the fundraising and marketing staff work as one unit bringing science to life.

In 2022, they achieved the following:

• MACA Cancer 200 raised $7.1M

• New Town Walk for Women’s Cancer raised $1.14M

• Secured 6 new events sponsors worth $680K

• Grew regular giving program by 1,620%

• Increased major gifts by 400%

• Grew confirmed bequests by 315%

• Secured community grants worth $131K

They choose not to outsource their work so success is due to a creative, collaborative approach backed by a multiskilled team. In 2017, they had around 27,000 donors and raised $6.5M Year to date they have over 43,000 donors and raised $ 8.9M.

VOLUNTEER OF THE YEAR

This award acknowledges the significant and highly valued contribution made by volunteers to the fundraising profession. It honours a volunteer who has assisted through their efforts and dedication of time to an organisation and fundraising cause.

State Winners:

• Charlie Bennett, MS Queensland (QLD)

• Margaret Kelly, Foodbank NSW & ACT (NSW)

NATIONAL WINNER

Charlie Bennett

Nominated by MS Queensland (QLD)

High Commendation

Margaret Kelly, Foodbank NSW & ACT

Charlie’s wife Jenny has been living with MS since she was diagnosed in 1973 at just 15 years of age; he’s been involved with MS QLD since then. Charlie made the decision to stop working seven years ago and become Jenny’s full-time carer; they created a new life dedicated to the MS Community. Over the years, Charlie & Jenny together have been a force to be reckoned with. Charlie’s personal commitment, dedication and support of his wife Jenny, and many others living with MS is why he was nominated for an FIA Award. He often puts the needs of others before his own and spends his own time supporting carers and those with MS, Charlie and Jenny have dedicated their time to raise over $280,000 since 2013. To quote Charlie “MS is an arse of a disease”. He is more than 100% committed to being there for people living with MS, and working towards a world free from MS. Charlie volunteers his time planning fundraising activities as well as his weekends and evenings at countless bake sales, golf days, collections plus more throughout the year. Charlie and Jenny participate in the annual MS Brissie to the Bay bike ride. Charlie often personally raises upwards of $30K, with Jenny raising upwards of $60K each year. Charlie consistently goes above and beyond in his fundraising efforts and he and Jenny consider MS Queensland their family.

FUNDRAISING CHAMPION OF THE YEAR

Established in 2021, this award acknowledges the importance and highly valued contribution of ‘non-traditional’ fundraising advocates and supporters within your organisation. Designed to recognise that effective fundraising doesn’t happen in isolation, the award honours a member of your organisation who does not hold a specific fundraising role, but whose efforts contribute to, facilitate, grow and support your fundraising success.

WINNER Jenna Sing Bendigo Health

Jenna Sing has been an Oncology Nurse at Bendigo Health for 12 years and epitomises a fundraising champion. She advocates for corporate support within her networks and at her local football and netball club, speaks at fundraising events and is the face of our Cancer Wellness Program; she continually helps to create a culture of philanthropy by supporting the work undertaken by Bendigo Health’s Fundraising and Foundation team. She also helps identify funding opportunities and prospective funding partners.

Since taking on the role of Cancer Wellness Coordinator at Bendigo Health, Jenna has observed first-hand the positive effects of fundraising in establishing the Gobbé Wellness Centre and facilitating the Cancer Wellness Program which is 100% funded through fundraising. Jenna has actively participated in every fundraising campaign relating to cancer wellness and encouraged others within her circle of influence to take part and raise funds. Jenna has recruited corporate partners to join Dry July and appeared in promotions and videos shared to encourage participation and increase fundraising. Jenna has used her networks to establish relationships with a range of individuals and corporate partners sympathetic to supporting cancer wellness. She consistently supports the fundraising team to speak with current and prospective funding partners, including sharing the benefits of the program in speaking engagements, appearing in promotional advertising and videos and doing whatever is asked of her. Jenna is naturally engaging and passionate about complementary therapies in cancer treatments. She even mastered a Teleprompter app to ensure her videos are delivered exactly as desired.

MOST OUTSTANDING FUNDRAISING PROJECT

The most outstanding entry across all campaign categories.

JOINT WINNER Royal Life Saving Society WA

auRaffles Digital Platform Team

Laura Kazmirowicz EMFIA

Montelle Bauernfeind

Gypsy Treacy

Diversus

Glenda Stark

Prue Stark

Royal Life Saving Society WA’s (RLSSWA) purpose is to prevent drowning in Western Australia. They use a variety of fundraising initiatives, including raffles, to support water safety programs. RLSSWA sought to leverage new technology and improve the efficiency of the supporter journey, whilst also protecting existing channels. They developed an omnichannel digital raffle platform called auRaffles, an easy to use, customisable digital platform to support charity fundraising campaigns.

The platform is “white label” allowing other charities to use the technology, with their own branding, on a cost recovery basis. auRaffles accommodates a range of marketing channels, enabling efficient retention and acquisition strategies through telemarketing (TM), face-to-face (F2F), digital, social media and direct mail (DM). It supports real time credit card payments, regular giving, pledges, BPAY, Post Billpay and cash. Call centre software has also been integrated to auto populate processing screens allowing greater efficiency.

Sponsored by:

RLSSWA migrated its raffle program onto auRaffles and has grown online raffle income from almost zero in 2018 to $2.4M. This reduced print, postage and administration costs by more than $75K, and saved 1.35 tonnes of CO2. The platform has been used by over 50 charities and has raised over $20M since 2018. Every extra dollar raised and saved by using the auRaffles platform enabled charities to further support their communities through their vital programs.

JOINT WINNER

Childhood Cancer Support Inc.

Feels Like Home Childhood Cancer Support Grants Program

Team

Mark Robbins

Monique van Zelm Felix

Pat Hooper

Helen Crew

Jo Spencer

Superdream

Childhood Cancer Support has very limited resources with only five staff; one manages community/in-house fundraising campaigns, the General Manager manages the grants program and three staff cover family services, maintenance/transport, finance/admin. They provide accommodation, patient transport services and mental health support/professional counselling to regional children fighting cancer. The accommodation provided is fully self-contained units for regional families needing to relocate to Brisbane for their child’s long-term oncology treatment to house a family of up to 12 and for up to two years.

The children are severely immuno-compromised due to cancer treatments; they require private, hotel-style accommodation away from the public. The Feels Like Home Grants Program centred on sourcing grants to upgrade accommodation to ensure the families have safe and comfortable long-term accommodation. A qualified Family Social Worker is also on hand to provide counselling/ mental health supports to each family member during their stay and counselling support continues when they return home.

They researched and applied for suitable grants. Given resource constraints, a highly strategic approach was needed to ensure high rates of success and impact. A key strategy was registering several identities within the organisation with the Gambling Community Benefit Fund which had previously supported the cause. Their grant capacity was subsequently maximised and allowed for multiple successful grants per round.

MOST INNOVATIVE CAMPAIGN

For fundraising campaigns that challenge the status quo in or outside your organisation

This award recognises campaigns that challenge the status quo and show courage, within your organisation or outside, in trying a different or revolutionary approach to drive fundraising success. Innovation may include: use of new or ground-breaking ideas; or the use of previously untried or untested strategies/activities to achieve fundraising success.

Finalists

• Anglicare Victoria AV Aid Food Truck

• Barnardos Australia

Hiding in plain sight - Digital Campaign

• Children’s Medical Research Institute

Jeans for Genes

• Mater Foundation

Back Up The Frontline

• Peter MacCallum Cancer Foundation

Growing the giving potential of mid-value donors

• Save the Children

Regular Giving Optimisation

Sponsored by:

WINNER

Peter MacCallum Cancer Foundation

Growing the giving potential of mid-value donors

Team

Julia Cameron

Laura Bellairs

Jonathan Chan

High Commendation

Mater Foundation

Back Up The Frontline

Save the Children

Regular Giving Optimisation

Peter Mac developed and implemented a new campaign in 2021 called Growth Giver, part of the Individual Giving (IG) program designed to increase giving from mid to high-value donors.

Though stewardship for high-value donors was in place, there was a lack of relevant offers to help move donors up the value funnel. Growth Giver was applied in three key steps;

1. Identification of potential mid-value donors through a strategically-designed supporter survey and traditional RFV (recency-frequency-value) targeting.

2. Implementation of the Growth Giver appeal, sending physical mail to these midvalue donors to ask for a significant additional gift towards the “Peter Mac Research Accelerator Fund” which was created specifically for the Growth Giver campaign.

3. These funds were used to boost the Christmas appeal, which is an existing, large-scale appeal, by positioning the Peter Mac Accelerator Fund as a matched gift.

This innovative campaign enabled Peter Mac to uncover donors who have the capacity to increase their giving in a way that standard appeal ask structures don’t always allow for. In its first year, Growth Giver raised over $200,000 of additional income for the Foundation, with an ROI of 6.02; a strong result compared to existing appeals in the DM program.

BEST SUPPORTER EXPERIENCE

For organisations that understand and demonstrate exceptional supporter care and experience

This award recognises the successful development and implementation of best-practice donor or supporter experiences. The supporter experience should offer donors deeper engagement with beneficiaries, impact and outcomes; bring them closer to the cause; maintain their interest; extend their support; or increase their lifetime value – just to name a few. These experiences should reflect a deep understanding of donor insights integrated with organisational strategy. This award also recognises the use of effective donor experiences through multi-channel engagement.

Finalists

• Australian Red Cross A new mid-value supporter experience

• Cancer Council Queensland Ponytail Project

• Guide Dogs Queensland Guide Dogs Queensland Memorial Garden

• Kidney Health Australia Close the Loop Supporter Experience

WINNER Cancer Council Queensland

Ponytail Project

Ponytail Project is a peer-to-peer fundraiser that inspires young people to become fundraising leaders and ‘rock the chop’! Participants form a team, grow their hair throughout the year while fundraising for Cancer Council Queensland, and then #RockTheChop - chop their hair and donate it to be turned into wigs.

A group of Brisbane school students keen to support a member of the community who was diagnosed with cancer started it in 2015, launching the initiative they called ‘Ponytail Project’, believing that chopping their ponytails was a small price to pay to support those impacted by cancer. Since expansion across Queensland and nationally, more than 32,000 young people raised over $2,340,000 for people affected by cancer.

To meet the growth target objectives of the campaign, strategic changes to the supporter experience were needed; it needed to be designed by young people for young people in order to remain relevant, competitive and achieve objectives.

The supporter experience was improved with a multitouchpoint experience including new direct mail with ‘insta-worthy’ host kit and milestone incentives, resources designed to successfully promote fundraising and an extensive digital communication journey. This resulted in an increase in banking averages and campaign income alongside great fundraiser feedback. Fundraisers feel better supported, engaged, and valued during their fundraising journey with Ponytail Project.

FUNDRAISING IMPACT THROUGH CREATIVITY

For campaigns that inspire through creativity

This award recognises the implementation of effective creative to drive fundraising success. Creativity in fundraising can be demonstrated through the application of powerful creative such as compelling messaging, imagery or branding to achieve strategic fundraising impact. Creativity can be expressed through various channels including video, visual story telling and online/offline integration.

Finalists

• Amnesty International Australia

Amnesty International Australia’s “Relentless” Tax Appeal

• Ethiopiaid Australia

Ethiopiaid Christmas Campaign

• Ronald McDonald House Charities GWS/SEQ/SYD/SA/VIC-TAS

Santa for Sick Kids - Christmas Appeal

• The Salvation Army The Salvation Army’s Christmas Wishes

• UNICEF Australia

VaccinAid: Give the World a Shot

WINNER Ethiopiaid

Ethiopiaid Christmas Campaign Team

Amy Franze

Lisa Jane Johnson MFIA

Kim Thi Huynh

Melissa Spurgin

Ethiopiaid Australia

High Commendation

Amnesty International Australia

Amnesty International Australia’s “Relentless” Tax Appeal

Ronald McDonald House Charities GWS/SEQ/SYD/SA/VIC-TAS

Santa for Sick Kids - Christmas Appeal

Based on a new area of work which, although urgent, was unfamiliar to supporters, Ethiopiad developed a new creative campaign going beyond the success with existing supporters. Using knowledge that their donors cared about health issues, liked helping women and girls, tended to be religious and responded strongly to our CEO, they moved forward with a deep dive into these values and giving motivations.

They developed a creative campaign around three building blocks: evocative, Western religious imagery (such as the nativity scene, mother and child, travelling by donkey); carefully curated messaging based on a childbirth case study that brought together donors’ giving motivations (women, healthcare) and Christmas context (travel by donkey through the mountains, a mother needing aid).

Finally, personal branding from the CEO was incorporated to create a one-on-one donor experience and inspire giving. This creative had huge impact on their fundraising success. Net income and average gift rose to record highs, increasing by 18% and 11% respectively compared to the years prior. Response rates were already above industry standard but, thanks to this creative, increased by a further 5%, achieving 19.86%. Additionally, digital fundraising skyrocketed. Income from email, SMS and paid social doubled from the previous year and the number of new donors from existing, unconverted leads acquired was tripled.

IMPACT ON A SHOESTRING

Small budget, big impact

This award recognises fundraising that achieves significant impact when limited investment is available. This includes limited operational budgets, human and other resources that deliver fundraising success. Providing smaller charities the opportunity to highlight and celebrate their fundraising successes, this category is for organisations with annual fundraising turnover of up to $2,000,000; and a campaign budget of up to $30,000 (not including staff costs).

Finalists

• Childhood Cancer Support Inc. Feels Like Home - Childhood Cancer Support Grants Programs

• Launceston City Mission Pay it Forward

• Muscular Dystrophy NSW Sugar Free September

WINNER Childhood Cancer Support Inc.

Feels Like Home –Childhood Cancer Support Grants Program Team

Mark Robbins

Monique van Zelm Felix

Pat Hooper

Helen Crew

Jo Spencer

Superdream

High Commendation

Muscular Dystrophy NSW

Sugar Free September

Childhood Cancer Support has very limited resources with only five staff; one manages community/in-house fundraising campaigns, the General Manager manages the grants program and three staff cover family services, maintenance/transport, finance/ admin. They provide accommodation, patient transport services and mental health supports/professional counselling to regional children fighting cancer. The accommodation provided is fully self-contained units for regional families needing to relocate to Brisbane for their child’s long-term oncology treatment to house a family of up to 12 and for up to two years.

The children are severely immuno-compromised due to cancer treatments; they require private, hotel-style accommodation away from the public. The Feels Like Home Grants Program centred on sourcing grants to upgrade accommodation to ensure the families have safe and comfortable long-term accommodation. A qualified Family Social Worker is also on hand to provide counselling/ mental health supports to each family member during their stay and counselling support continues when they return home. They researched and applied for suitable grants. Given resource constraints, a highly strategic approach was needed to ensure high rates of success and impact. A key strategy was registering several identities within the organisation with the Gambling Community Benefit Fund which had previously supported the cause. Their grant capacity was subsequently maximised and allowed for multiple successful grants per round.

BEST STRATEGIC PARTNERSHIP

Working in partnership to achieve more

This award recognises highly successful partnerships that achieve mutual benefit and fundraising success. This includes partnerships between charities and groups such as companies, trusts, foundations, community groups, media outlets, individuals, ambassadors and other NFPs.

Finalists

• Anglicare Victoria

FOX FM Appeal “Doing It For The Kids”

• Foodbank of South Australia

Foodbank SA & RAA Mobile Food Hub

• Ovarian Cancer Australia

Ovarian Cancer Australia, Hanes Brands and Coles Group for Take on Cancer in Your Undies

• Orange Sky Australia Adairs and Orange Sky

WINNER

Ovarian Cancer Australia

Ovarian Cancer Australia, Hanes Brands and Coles

Group for Take on Cancer in Your Undies

Team

Ovarian Cancer Australia

Hanes Australia

Coles Group

Special Group Creative Agency

OMD Australia

High Commendation

Anglicare Victoria

FOX FM Appeal “Doing It For The Kids”

Ovarian Cancer Australia’s (OCA) partnership with Hanes Brands (Hanes) was developed in 2019 from the need to reach a wider yet aligned audience to help raise awareness about ovarian cancer. The ‘Teal Underwear’ campaign included several Hanes brands including Bonds. 100% of the profits from the sales were donated to OCA.

In 2022, both OCA and Hanes desired a campaign refresh and greater diversity mix within the talent. It was important the ovarian cancer community felt represented by this talent, while also ensuring that it was bold and modern in order to retail it. Coles Group joined forces with the Take on Cancer in Your Undies campaign, helping increase distribution via 630 of their stores. They doubled the funds raised from the previous year.

This was coupled with media and creative support, mostly pro bono, from OMD and Special Group Creative Agency. This partnership provides a vital, sustainable income stream to help sustain and grow the OCA support services and provides a national voice and recognition of a disease often overshadowed by other cancers.

Aligning their values of inclusion, the teal underwear was affordable. The partnership elevated ovarian cancer to a level OCA could not have done on its own and helped Hanes demonstrate their commitment to this important women’s health issue and provide staff engagement.

IMPACT THROUGH EVENTS

Bringing people together for greater impact

This award recognises outstanding achievement in fundraising through conducting a special event. Special events should show exceptional development of strategy, efficient execution, clear event uniqueness and significant ROI for the organisation.

Finalists

• Canteen Australia

Canteen’s Facebook Challenges

• Cerebral Palsy Alliance

STEPtember 2021

• Harry Perkins Institute of Medical Research

MACA Cancer 200 10th

Birthday

• Ovarian Cancer Australia

Workout 4 Women

Ovarian Cancer Australia

Workout 4 Women

Team

Sarah Michowski

Jacqueline Adams

Sue Hegarty

10 Feet Tall

Progressive PR

Workout 4 Women is the only peerto-peer community fundraising event managed solely inhouse by Ovarian Cancer Australia (OCA). The monthlong event asks participants to walk or run 4km every day to raise funds to support women with ovarian cancer. This is directly tied to the vision that no woman with ovarian cancer walks alone and 4kms was chosen as 4 women are diagnosed with ovarian cancer every day. To increase participation in 2021 the challenge needed to be highly accessible and customisableappealing to individuals of all levels of fitness and capability. The unique aspect being that participants can do the 4kms in whatever way they choose.

The outcomes confirmed that a corporate partner was not essential for success as it had the best ROI of any OCA community fundraising event run to date. It helped fulfil the strategic objective to increase the amount of untied funding raised. The total amount raised was up 82% on 2020. The campaign also played a crucial role in ensuring that women who need our services, actually know about them.

Participants were encouraged to share how their experience on social media content to demonstrate the passion and commitment and inspire others. The campaign maintained a positive tone throughout and had a case study led approach giving it a highly personal touch.

JOINT WINNER

Harry Perkins Institute of Medical Research

MACA Cancer 200

10th Birthday Team

Tom Lang

Steve Currie

Toby Hodgson

Taylah Jones

Marilyn Mooney

Bella Di Chiera

The Perkins’ annual MACA Cancer 200 event had for many years been managed by an external agency, but the team took the 2018 campaign in house with a desire to completely overhaul and advance supporter experience. The result exceeded expectations and was a huge success in 2018 and 2019. Turning their attention to the ride’s 10th birthday in 2021 they needed make another bold move and pivot as a result of COVID. They knew that many ride as part of corporate teams but rivalry is left at the starting line – replaced by comradery and care. A common phrase heard after the event is “we might start the ride as strangers, but we end it as family.”

This philosophy drove the engagement campaign which included:

• Having a recognisable Ride Guide

• Developing engaging participant journeys

• Utilise technology to enhance the participant experience

• Developing a club within the ride to support and encourage top tier fundraisers

• Using gamification and money can’t buy experiences to increase fundraising

• Ride jerseys customise to number of years ridden and tiers.

10-year riders were championed for their incredible tenacity and fundraising over the last decade so featured heavily in the campaign. The result was $7.1M raised, making the MACA Cancer 200 the biggest fundraising ride in Australia!

BEST PIVOT CAMPAIGN OR INITIATIVE

For fundraising campaigns and initiatives that adapted and excelled in response to a critical fundraising challenge

This award recognises fundraising campaigns or initiatives that have been pivoted in response to a critical fundraising challenge. The ‘pivot’ can be the change or adaptation of an existing campaign or initiative due to an internal / external challenge that poses significant risk to future income growth and sustainability within the fundraising program. e.g. responding to a high rate of attrition within a Regular Giving program, dwindling attendance at events by going digital, drop in corporate sponsorship by changing the case for support and donor segmentation of a direct mail campaign.

Finalists

• Australia for UNHCR

Ukraine and Afghanistan Appeals

• Canteen

Canteen Shop 2021

• Great Barrier Reef Foundation

Going Digital for the Reef

• Parkinson’s NSW

Step Up for Parkinson’s

• Royal Flying Doctor Service (Queensland Section)

Guiding Lights

• Stepping Stone House

Sleep Under the Stars 2022

Sponsored by:

• The Harry Perkins Institute of Medical Research

Safe Harbour - A Giving Circle

• The Smith Family

Sponsored Student Birthday Reminders

• The Smith Family

The Smith Family’s Toy and Book Appeal 2021

WINNER

The Harry Perkins Institute of Medical Research

Safe Harbour – A Giving Circle Team

Paige Gibbs FFIA

Ashleigh Yardy

Shelley Mason

Stacie O’Neill

Bella Di Chiera

Donor Republic

High Commendation

Royal Flying Doctor Service (Queensland Section)

Guiding Lights

Harry Perkins planned the launch of a “Safe Harbour - A Giving Circle” in 2021 via a series of bespoke in-person events. Personalised invitations were mailed to households that were identified as warm prospects. It was hoped that at least 72 of the 114 would accept the invitation to a high tea, an afternoon high tea or a Gala Dinner but only three people responded. Current major donors had deliberately not been targeted but the decision was made to post 71 major donors a copy of the “Safe Harbour - A Giving Circle” prospectus, advising it was being shared as a courtesy knowing that a brochure and microsite alone wouldn’t be enough to achieve target. Pivoting and partnering with Donor Republic, they implemented a Major Donor digital acquisition strategy. The results exceeded everyone’s expectations. Return on ad spend was 365%. Awareness building of Early to Mid-Career Researchers (EMCRs) and driving traffic to the campaign website was vital.

This resulted in an improved understanding of the use of digital campaigns to drive major gift fundraising activities which will help with future major gift projects. On 30 June 2022, the Safe Harbour Giving Circle had secured $319,000 in donations with a further $568,000 pledged. By raising the profile of EMCRs at the Perkins an additional three donors came forward to support specific young researchers providing an additional $254,000 by 30 June 2022.

FUNDRAISING IMPACT THROUGH TECHNOLOGY

For campaigns that utilise technology to drive fundraising outcomes

This award recognises the exceptional use of technology to create or strengthen campaigns and drive powerful fundraising outcomes.

Campaigns acknowledged in this category must focus on the use of technology to drive fundraising. This could include technology that is new or previously unused by their organisation, or the refinement or adaptation of existing technology to achieve fundraising success. Technology examples include, but are not limited to, digital technology, AI, CRM, NTFs, cryptocurrency and social media.

Finalists

• Royal Life Saving Society WA auRaffles Digital Platform

• Cerebral Palsy Alliance STEPtember 2021

Proudly sponsored by:

WINNER Royal Life Saving Society WA

auRaffles Digital Platform Team

Laura Kazmirowicz EMFIA

Montelle Bauernfeind

Gypsy Treacy

Diversus

Glenda Stark

Prue Stark

High Commendation

Cerebral Palsy Alliance

STEPtember 2021

Royal Life Saving Society WA’s (RLSSWA) purpose is to prevent drowning in Western Australia. They use a variety of fundraising initiatives, including raffles, to support water safety programs.

RLSSWA sought to leverage new technology and improve the efficiency of the supporter journey, whilst also protecting existing channels. They developed an omnichannel digital raffle platform called auRaffles, an easy to use, customisable digital platform to support charity fundraising campaigns.

Case Study: Digital Raffle Fundra sing

Case Study: Digital Raffle Fundraising

Royal Li e Sav ng Society WA (RLSSWA pr mary purpose s to prevent drow variety of fundra sing programs and raff es have trad t ona y been its prim RLSSWA needed to embrace new technology to everage new market ng end-to-end suppor er exper ence

oped an omn channe ra e mob e espons ve web p a form o manage a asp wh ch ca ed auRa f es

Case Study: Digital Raff e Fundra sing

Case Study: Digital Raffle Fundraising

auRaf es p ov des a s ng e env onmen for a channe s enab ng e en on and acqu s t on thr Soc a and DM d v ng operat ona e c enc es Suppor ng ea me cred t ca d paymen s RG

POSTB pay cash on ne and of ne pos paymen me hods, g v ng grea e paymen op ons o

Roya L e Sav ng Soc e y WA RLSSWA p mary pu pose s o preven d own ng n Wes e n Aus ra a and dep oys a va e y o undra s ng p og ams and raf es have t ad ona y been ts p me s ategy

The digi al transformat on strategy needed to embrace new market ng s ex sting channels The strategy needed to meet changes n supporter exp strengthen comp iance in a heav ly regula ed market and prov de a fram RLSSWA deve oped an omn channel ra f e mob e respons ve) web p at o wh ch t ca ed auRaff es

Roya L fe Saving Soc ety WA (RLSSWA) primary purpose s to preven drowning n Western Austra a and dep oys a var ety of fundrais ng programs and raff es have trad t onal y been ts pr me strategy

RLSSWA needed to embrace new echno ogy o everage new ma ket ng channe s and mp ove he e f c ency of he end-to-end suppor e expe ence

The d g a rans o ma on s ra egy needed o embrace new ma ket ng st a eg es but a so pro ec and enhance ex s ng channe s The s rategy needed o mee changes n suppo er expec at ons dr ve ope a ng e c enc es and s reng hen comp ance n a heav y egu a ed ma ket and prov de a ramewo k o fund a s ng nnova on

RLSSWA needed to embrace new techno ogy to everage new marketing channels and improve the e f ciency o the end-to-end supporter exper ence

RLSSWA dep oys a ange o d g a st a eg es nc ud ng AB Tes ed targeted soc a campa gns SM SEO/SEM, but hese are par o a broader omn channe marke ng s rategy Ca cen re so wa e a ow auto popu at ng o process ng sc eens to dr ve ope a ona ef c enc es RLSSWA m gra ed ts raf e p og am n o auRa es n 20 8 and grown ts on ne a f e ncome ro o a comb ned o a o $2 3M, ep esent ng 67K nd v dua t ansac ons Th s has de ve ed RLSSWA s gn f cant cos sav ngs n pr n /pos age and adm n s at on beyond a f e program RLSSWA has a so reduced s carbon em ss ons sav ng 1 35 tonnes of CO2 auRaf es s now ava ab e o Aus ra h t k t h e undra s ng prog

RLSSWA deve oped an omn channe ra e mob e espons ve web p a form o manage a aspec s o a campa gn wh ch ca ed auRa les

auRaff es prov des a s ng e env ronment for a l channe s, enab ng retent Socia and DM dr ving operat onal ef ic encies Support ng rea t me cred POSTB lpay, cash, on ine and off ine post payment methods, giv ng great RLSSWA dep oys a range o d g ta strateg es nc ud ng AB Tested targete SEO/SEM, but hese are part of a broader omn channel market ng strateg al ow auto popu at ng of process ng screens to drive operat onal ef ic enc

The d g ta transforma ion stra egy needed to embrace new market ng strategies, but also pro ect and enhance ex st ng channe s The stra egy needed to meet changes n suppor er expecta ions, drive operat ng ef ic enc es and strengthen comp ance in a heavi y regu ated market and prov de a framework for undrais ng innova ion

auRaf es p ov des a s ng e env onmen for a channe s enab ng e ent on and acqu s t on through TM F2F D g a Soc a and DM d ving operat ona e c enc es Suppor ng ea me cred t ca d payments RG, p edges, BPAY

POSTB pay cash on ne and of ne pos paymen me hods g v ng grea e paymen op ons o suppo ers

RLSSWA migra ed its raff e program into auRaff es n 2018 and grown its o to a combined total of $2 3M represen ing 67K ndiv dual ransact ons

RLSSWA developed an omnichannel raff e (mobi e responsive) web pla form to manage al aspects of a campaign, wh ch t cal ed auRaf les

The platform is “white label” allowing other charities to use the technology, with their own branding, on a cost recovery basis. auRaffles accommodates a range of marketing channels, enabling efficient retention and acquisition strategies through telemarketing (TM), face-to-face (F2F), digital, social media and direct mail (DM). It supports real time credit card payments, regular giving, pledges, BPAY, Post Billpay and cash. Call centre software has also been integrated to auto populate processing screens allowing greater efficiency.

RLSSWA dep oys a ange o d g a st a eg es nc ud ng AB Tes ed targeted soc a campa gns, SMS eDM and SEO/SEM but hese are par o a broader omn channe marke ng s rategy Ca cen re so wa e was n egrated to a ow auto popu at ng o process ng sc eens to dr ve ope a ona ef c enc es

RLSSWA m gra ed ts raf e p og am n o auRa es n 20 8 and grown ts on ne a f e ncome rom a mos N n 2018 o a comb ned o a o $2 3M, ep esent ng 67K nd v dua t ansac ons

auRaf les prov des a s ngle environment or a l channe s, enabl ng retent on and acqu s t on hrough TM, F2F, D g ta , Soc al and DM, dr v ng opera iona eff ciencies Support ng rea t me cred t card payments, RG, p edges, BPAY, POSTBi pay, cash, on ine and off ne post payment me hods g ving greater payment opt ons for suppor ers

Th s has de ivered RLSSWA s gnif can cost sav ngs n print/postage and a raff e program RLSSWA has also reduced its carbon emiss ons saving 1 3 auRaff es is now avai ab e to Austra ian char t es looking to op imise their

Th s has de ve ed R SSWA s gn f can cos sav ngs n p n /pos age and adm n s a ion beyond $75K D g s ng s a f e program RLSSWA has a so reduced s carbon em ss ons sav ng 1 35 tonnes of CO2

auRaf es s now ava ab e o Aus ra h i k t h e undra s ng program

RLSSWA dep oys a range of d g ta stra eg es including AB Tested targeted soc a campa gns, SMS eDM and SEO/SEM, bu these are part o a broader omnichannel marke ing stra egy Cal centre sof ware was integrated to a low au o popu at ng of process ng screens to dr ve opera iona e fic encies

RLSSWA m grated ts raf le program nto auRaf les in 2018 and grown i s onl ne raff e income from a mos N in 2018 to a comb ned tota of $2 3M, represent ng 67K individual transactions

Th s has del vered RLSSWA signi icant cost sav ngs in pr nt/postage and adm nis rat on beyond $75K D g tis ng i s raff e program, RLSSWA has a so reduced i s carbon emiss ons sav ng 1 35 onnes of CO2

auRaf les s now ava lable to Austra an chari ies look ng o opt mise the r raff e fundrais ng program

67K+

$75K

3T $2.4M

RLSSWA migrated its raffle program onto auRaffles and has grown online raffle income from almost zero in 2018 to $2.4M. This reduced print, postage and administration costs by more than $75K, and saved 1.35 tonnes of CO2. The platform has been used by over 50 charities and has raised over $20M since 2018. Every extra dollar raised and saved by using the auRaffles platform enabled charities to further support their communities through their vital programs.

T ansact ons processed

P nt pos age and adm n s rat on sav ngs

Funds aised

67K+

CO2 sav ngs

Roya L e Saving Soc e y WA 12 McG v ay Rd Moun C aremon WA 60 0 Te 1300 132 770

Transact ons processed

$75K

Print, postage and admin strat on sav ngs

$2. Funds

aremont

SUPPLIER TEAM OF THE YEAR

Nominated by a member charity

This award recognises suppliers who have established significant relationships and delivered significant outcomes (financial or other) for member organisations through fundraising activities and campaigns. Nominated by an FIA Member nonprofit/charity, the relationship, ethics, management and fundraising outcomes will be considered.

Finalists

• Adflex Marketing

Nominated by: Royal Life Saving Society WA

• Dataro

Nominated by: Royal Flying Doctor Service (Victorian Section)

• DTV Group and Sanctuary Media

Nominated by: The Smith Family

• Marlin Communications

Nominated by: Prostate Cancer Foundation of Australia

• ntegrity

Nominated by: The Salvation Army

• Safewill Pty Ltd

Nominated by: Plan International Australia

• Robejohn

Nominated by: Royal Flying Doctor Service (Victorian Section)

• The FIN Agency

Nominated by: Peter MacCallum Cancer Foundation

JOINT WINNER

Robejohn

Nominated by Royal Flying Doctor Service (Victorian Section)

High Commendation

Marlin Communications

Nominated by: Prostate Cancer Foundation of Australia

Adflex Marketing

Nominated by: Royal Life Saving Society WA

RFDS Victoria (RFDSV) has benefited from a long-standing relationship with Robejohn (RJ) who create, manage and execute campaigns providing an end-to-end service that delivers results. Their team is passionate about donor behaviour enabling them to deliver a strong retention and acquisition strategy supported by outstanding creative execution.

Fundraising highlights and impacts include:

• A successful direct mail program delivering industry-leading retention rates and gross revenue of $14M since 2012.

• Acquisition of more than 18,000 new donors since 2012, with impressive second gift rates and innovative stewardship products.

• A revamp of key communications to be more donor-centric and increasing revenue by 20% per annum.

• Mid and Major giving strategy and Gift in Will innovation to move from RFM based segmentation-based to a donor values-based strategy.

• Their strong direct mail campaigns became the main pipeline for the major giving and bequest programs which generated a further $35M for the period.

Robejohn also played a pivotal role in the advancement of RFDSV more broadly including providing support to new fundraisers nervously taking on the campaigns and appeals portfolio. They stewarded RFDSV through a transformational proposition development program involving Board and all staff, inspiring the Board to invest in fundraising which ultimately doubled revenue in five years. Their hard work, passion for the cause and consistent results ensure RFDSV can continue to serve rural and remote Australians.

JOINT WINNER ntegrity

Nominated by:

The Salvation Army

The Salvation Army have partnered with ntegrity agency over the past three years to digitally transform their fundraising. They sought a partner who understood the unique aspects of digital fundraising.

At The Salvation Army, digital (inclusive of paid digital advertising, organic and email) was seen as a fulfilment channel for direct mail and print acquisition activity and it didn’t have its own strategy. Ntegrity developed a holistic campaign review of the Red Shield Appeal (RSA) in 2019 with recommendations to improve processes and fundraising outcomes, given it’s their biggest fundraising campaign.

Ntegrity helped to identify a huge gap in the use of digital, especially email and paid digital advertising and developed a comprehensive strategy to pivot the campaign to digital. They smashed the overall targets despite national lockdowns.

This result was not a once-off “COVID result.” Ntegrity have helped deliver continual digital fundraising growth since. The Red Shield Appeal and Christmas appeals in 2021 were even more successful than in 2020. New fundraising products such as “Crisis Partners” regular giving enabled The Salvation Army to diversify and build sustainable revenue streams. Today the digital fundraising program has grown by 303%, from $6.4M in 2019 to $19.4M in 2022 from digital channels. Digital is now the dominant new donor acquisition channel. Ntegrity also brought the leadership onboard with the digital transformation and built collaboration across teams overall.

Principal Award Sponsors