FIA Super Early Bird Professional Development Guide 2023

Foreword from the CEO

FIA is committed to supporting Members and the broader fundraising community through quality professional development and training. Our 2023 program has been developed based on Member and sector feedback and aims to meet the needs of our community in advancing best-practice fundraising.

The impacts of the pandemic have meant that many charities are now facing increases in demand for their services, so it is important for fundraisers to be innovative in how they raise funds to continue operating and helping their beneficiaries. Investing in skill development always has a positive return on investment for all stakeholders.

In 2023, FIA will continue to offer a range of online and in-class courses led by expert tutors with first-hand fundraising experience. We offer courses at all levels and delivery modes, from three-hour workshops to intensive two-day courses, as well as our Certificate and Diploma courses.

Our mentoring program will also return in 2023. If you are looking for a mentor to help you with your career goals, or you are interested in becoming a mentor yourself, please look out for applications in June 2023.

Whether you are a junior fundraiser, a mid-level professional or senior executive, FIA has a course to suit your needs. Our goal is to support your career growth and professional development as a fundraiser and leader.

Katherine Raskob CHIEF EXECUTIVE OFFICER

CEO Foreword 2

Sample Education Pathways 4

Courses

FIA Code Course 5

Fundraising Essentials 6 Copywriting Essentials 7 Gifts in Wills Essentials 8

Managing Vulnerability 9 Certificate in Professional Fundraising 10 Diploma in Professional Fundraising 11 Donor Journey Mapping 12

Major Giving - Developing the people and the program 13

Copywriting for Impact 14

Digital Fundraising for Donor Retention 15 Navigating the Fundraising Regulatory Environment 16

Safeguarding Donor Privacy & Data 17 Attracting Major Gifts 18

Data-Driven Fundraising to Increase Impact 19

Accelerate Your Digital Fundraising Results 20

Mid-Value Donors – the cream in the Oreo biscuit 21

Sensitive Storytelling 22

Animation for NFPs 23

National Mentoring Program 24

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FIA Code Course

ATTRACTS CFRE POINTS

As the peak body for professional fundraising, FIA offers the FIA Code course to raise standards of conduct and practice across the fundraising sector. The self-regulatory Code provides training in ethical conduct in fundraising, best-practice donor conduct, how to interact with beneficiaries (as well as donors in vulnerable circumstances) and how to manage supplier relationships. The FIA Code course provides a best practice framework that promotes transparency and accountability in fundraising and is mandatory for FIA Members. WHO IS THIS

COURSE

ATTRACTS

CFRE POINTS

Fundraising Essentials provides you with the basic knowledge and practical tools to help get you started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey and how to build a case for support. This course will bring theory to life with best practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

WHO IS THIS COURSE FOR?

• People new to the sector with minimal knowledge of fundraising techniques • People working in the not-for-profit sector but new to a fundraising role

DELIVERY In-class or online (tutor-led or self-paced) DURATION Tutor-led: one-day workshop (in-person) or two half-day workshops (online) Self-paced: three-month online access For more information, dates and registration

Diploma in Professional Fundraising

CFRE

An FIA Diploma in Professional Fundraising is a commitment to best practice and excellence in fundraising. This course will harness your passion for fundraising and help you develop your fundraising expertise through strategic thinking, creative approaches to fundraising and nurturing donor relationships. You will also develop advanced problem-solving and communication skills through practical, hands-on case studies, and activities with an organisational focus. This is a 12-month course with compulsory and elective modules that will give you a Diploma in Professional Fundraising and help you improve your prospects for career advancement.

WHO IS THIS COURSE FOR?

• Fundraisers with a minimum of three years’ fundraising experience • Career fundraisers keen to move in a new direction, progress their careers or enhance their professional standing

Donor

Major Giving – developing the people and the program

Extend the capacity and practical knowledge in major giving for both fundraisers and managers. This course explores the roles of the donor, the fundraiser, the program expert, the executive and the volunteer leader. You’ll learn the major giving journey from identifying, qualifying, cultivating, preparing the offer, making the ask, to thanking, reporting and sustaining the partnership. We will analyse the various approaches for measuring success for the donor, the fundraiser and your organisation. The course will outline the traditional elements of a major giving program and guidelines on establishing and integrating an effective program in any organisation.

WHO IS THIS COURSE FOR?

Major Gift Managers and Fundraising Managers that have oversight for or want to establish a major gifts program

CEOs who want to understand the role of Major Giving in their organisation

Copywriting

Navigating the Fundraising Regulatory Environment

Attracting Major

Data-Driven Fundraising to Increase Impact

course will help transform the way you use data in your fundraising. Data is the key driver of charitable organisations and if harnessed correctly, it can help deliver significant improvements in fundraising outcomes that grow your impact. It’s critical that fundraisers feel confident in analysing and using data in their roles so they can effectively report on their fundraising performance and uncover insights that will inform their fundraising strategies

Mid-Value

the Cream in the Oreo Biscuit

This interactive full day workshop will be a mix of information sharing and practical hands-on activities that will take delegates through the fundamentals of a mid-value donor program. It will include why we need to focus on mid donors, industry benchmarks and the key steps to a successful program. It will feature examples and case studies of programs where mid value donors have been successfully leveraged via mid value donor clubs, ‘loosely’ tied funds and matched asks. More Strategic tutors will share their research outcomes on what makes these donors different from standard donors and what motivates them.

WHO

IS THIS COURSE FOR?

to advanced fundraisers who are ready to move into a new and relatively immature donor market and who want to understand how to set up and drive a best practice program

Sensitive

It has been said that fundraisers are, in essence, story tellers – they tell of the needs of people, animals and the environment so we understand how we can help meet these needs through giving. When someone offers to share their story with your organisation, it is a gift that needs to be treated with empathy, respect and gratitude. In this interactive workshop,

and animation agency, Laundry Lane, will discuss the why and how of a sensitive storytelling approach. Participants will learn how to tell compelling stories about sensitive topics in creative, memorable ways without compromising the dignity or privacy of your subjects. You’ll be shown how to apply a sensitivity lens to all areas of production and communication for both video and animation.

Animation

FIA’s National Mentoring Program 2023-2024

ATTRACTS CFRE POINTS

FREE FOR ALL FIA MEMBERS

Participating in FIA’s National Mentoring Program is your opportunity to gain advice, offer support and improve your understanding of the non-profit sector. This program is a free benefit of your FIA membership.

During the eight-month program, we ask that mentors and mentees meet for a minimum of four 90-minute sessions which can be either face-to-face or online. Each partnership is unique and can be customised to suit the busy schedules and communication styles of your pairing.

FIA provides you with a toolkit of resources to help establish your partnership and to support you as either the mentor or mentee, as you work on professional goals together.

HOW IT WILL HELP YOUR CAREER

Research from Sun Microsystems showed that those who joined a professional program as mentors were six times more likely to get promoted, with retention rates at a high 69 per cent, compared to 49 per cent for people not involved in a mentoring program. These statistics are correlated to mentors being able to hone their interpersonal skills in listening, coaching, networking and providing constructive feedback. These skills are essential for readying professionals for leadership roles.

Applications will open in June 2023; the program starts in September.

For more details, please head to our website: www.fia.org.au or contact us at training@fia.org.au

For more information CLICK HERE

Digital Fundraising for Donor Retention

members@fia.org.au

Course Overview

Plan retention at the core of your business strategy, transform your relationships with your donors and grow the impact of your mission.

“Slipping through the cracks is donor cultivation at a time when it should be at the forefront of our priorities. Yet with 85 per cent of charities reporting that physical distance laws have affected or hindered their ability to perform fundraising activities, it is easy to see how stewardship has stalled.” Source ProBono Australia. Nov 2020.

In this full day workshop, participants will learn how digital engagement is the pivotal driver of charities’ connections with donors. Students will be given structured tools during small-group workshop sessions, where they will be supported to strategise retention from the first point of interaction, and define the KPIs to measure progress and return.

Participants will be supported to understand the synergies of digital and data with simplicity, and how these two assets can grow charity’s warm base revenue and cultivate opportunities to cross-pollinate. Students will be given insights into how to influence a retention-first culture in their organisation and will workshop ideas for strategic content personalisation, purposeful segmentation, and supporter centricity to build a lasting connection with supporters. Students will also discuss the role of customer service and how it translates to donor success service.

This interesting and exciting workshop will give attendees the tools to transform their retention cultural mind-set and innovate and learn ways to plan a sustainable engagement business model to enable the expansion of the impact of their mission.

Who is this course for?

Digital fundraising professionals aiming to grow supporter loyalty. All fundraisers wishing to deepen their knowledge for online retention strategies

https://fia.org.au/professional-development/short-courses/digital-fundraising-for-donor-retention/[21/11/2022 11:22:25 AM]

Short Courses & Workshops

Attracting Major Gifts

Mid-Value Donors – the cream in the Oreo biscuit

Major Giving – developing the people and the program

Copywriting for Impact

Donor Journey Mapping

Digital Fundraising for Donor Retention

Safeguarding Donor Privacy and Data

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FIA

Senior managers & leaders who want to transform their organisations’ retention mind-set.

Super Early Bird opens on Tuesday 22nd November and closes on Tuesday 20th December

Early Bird opens on Wednesday 21st December and closes on Friday 10th March

Dates and Time

27 July 2023

9:30am – 4:30pm AEST

Online tutor-lead

Prices

Super Early Bird

Member $383 Non member $499

Early Bird Member $408 Non member $532

Regular Member $510 Non member $665

Dates and Time 1 December 2023

9:30am – 4:30pm AEDT

Online tutor-lead

Prices

Super Early Bird

Member $383 Non member $499

Early Bird Member $408 Non member $532

Regular

https://fia.org.au/professional-development/short-courses/digital-fundraising-for-donor-retention/[21/11/2022 11:22:25 AM]

FIA Code

This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 4 Conduct towards Donors by considering how elements of the FIA Code points 4.1 through to 4.12 apply to donor acquisition and donor care.

FIA Code 6 Conduct in Supplier Relationships by considering FIA Code points 6.1, 6.2 and 6.3 and relevant elements in the Members Supply Chain.

Full participation in Digital Fundraising for Donor Retention is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification

Maisa Lopes Gomes Head of Digital

Fundraising

Maisa is the Head of Digital Fundraising at Cerebral Palsy Alliance (CPA), a Not-for-Profit (NP) transforming the lives of people living with cerebral palsy. Maisa has more than 10 years of practical experience in multiple areas of fundraising including P2P, Gifts in Will and Events. She specialised in Digital Fundraising and is considered a leader in the sector in this field, presenting in conferences and facilitating courses as a subject matter expert. Maisa was the Gifts in Wills manager at CPA from 2015-2017, leading the organisation to win the FIA Award for the best Gifts in Wills Campaign for a large org in 2018. Maisa has been involved with the STEPtember campaign since year one in 2011, and was part of the core Leadership team who led the campaign to fundraise $11M in 2020 and $18M in 2021 ($10M growth in comparison to 2019 $8M). During her 10-years of employment at CPA, the wider Fundraising team has raised more than A$300M for cerebral palsy.

Maisa is an activist at heart, she likes to experiment with creativity & digitalism. Her vision is to be a social change agent & inspire meaningful, positive, and lasting socio-cultural change at a global level. She is a life-long learner and had a bachelor degree in Graphic Design, formal qualification in Website Development, Marketing, Fundraising Data and Digital Business Strategy via the MIT. More

Fundraising Institute Australia

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