Professional Development Guide 2024

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Professional Development Guide 2024

CEO Foreword FIA is committed to supporting members and the broader fundraising community through quality professional education and training. The 2024 program has been developed based on member and sector input and requirements.

While fundraising organisations continue to face challenges across all facets of their organisation, it remains so critical that fundraising professionals prioritise their own education and training in order to make a greater impact.

The 2024 program is enhanced by a new learning management platform and a greater range of courses led by expert facilitators and tutors with first-hand fundraising experience. The program also includes workshops, one and two-day courses and shorter options. Our highly respected Certificate and Diploma courses have both been redesigned and updated to stay current with latest sector trends and practices.

Whether you are a junior fundraiser, a mid-level professional or senior executive, FIA has a professional education opportunity to suit your needs. FIA’s goal is to support your career journey and growth as a professional fundraiser and leader.

Katherine Raskob CHIEF EXECUTIVE OFFICER 2 Professional Development Guide 2024

Contents CEO Foreword

2

Sample Education Pathways

5

Courses

3 Fundraising Institute Australia

1. FIA Code

6

2. Fundraising Essentials

7

3. Gifts in Wills Essentials

8

4. Certificate in Professional Fundraising

9

5. Diploma in Professional Fundraising

10

Contents

Short Courses and Workshops Accelerate Your Digital Fundraising Results Animation for NFPs Attracting Major Gifts Avoiding the Churn & Burn: Donor Retention & Centricity (NEW) Building Data Frameworks for Fundraising Success Charity Brand Strategy for Fundraisers (NEW) Copywriting Essentials Copywriting for Impact Creating a Compelling Case for Support Culture, Skills and Structure Matter (NEW) Data Privacy for Fundraisers (Updated for 2024) Data-Driven Fundraising to Increase Impact Digital Gifts in Wills Donor Journey Mapping Finding and Keeping Regular Givers Google Analytics 4 for Fundraising (NEW) Major Giving:Developing the people and the program Managing Vulnerability Mastering the Discovery Call: Opening the Door to Your Largest Gifts Mid-Value Donors Navigating the Fundraising Regulatory Environment Nurturing a Culture of Fundraising (NEW) Sensitive Storytelling Strategic Planning for Fundraising Value Propositions: How to build, research & test them (NEW)

National Mentoring Program 4 Professional Development Guide 2024

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

36

Suggested Education Pathways New Fundraisers FIA Code

Fundraising Essentials

Gifts in Wills Essentials

Certificate in Professional Fundraising

FIA Code

Fundraising Essentials

Managing Vulnerability

Copywriting Essentials

FIA Code

Fundraising Essentials

Accelerate Your Digital Fundraising Results

Building Data Frameworks for Fundraising Success

Specialist Fundraisers FIA Code

Attracting Major Gifts

Mastering the Discovery Call

Major Giving – Developing the people & the program

FIA Code

Copywriting for Impact

Sensitive Storytelling

Creating the Compelling Case for Support

FIA Code

Gifts in Wills Essentials

Digital Gifts in Wills

Certificate in Professional Fundraising

FIA Code

Donor Journey Mapping

Donor Retention & Centricity

Data-Driven Fundraising to Increase Impact

Experienced Fundraisers FIA Code

Navigating the Fundraising Regulatory Environment

Nurturing a Culture of Fundraising

Strategic Planning for Fundraising

FIA Code

Certificate in Professional Fundraising

Diploma in Professional Fundraising

Graduate Certificate in Business Administration (Torrens University)

FIA Code

Building Data Frameworks for Fundraising Success

Data Privacy for Fundraisers

Diploma in Professional Fundraising

5 Fundraising Institute Australia

FIA Code Course DELIVERY DURATION

ATTRACTS CFRE POINTS

E-Learning Approximately 2 hours

PRICING Member

$30

Non-Member

$55

As the peak body for professional fundraising, FIA offers the FIA Code course to raise standards of conduct and practice across the fundraising sector. The self-regulatory Code provides training in ethical conduct in fundraising, best-practice donor conduct, how to interact with beneficiaries (as well as donors in vulnerable circumstances) and how to manage supplier relationships. The FIA Code course provides an ethical framework that promotes transparency and accountability in fundraising and is mandatory for all FIA members.

WHO IS THIS COURSE FOR?

• All FIA Members • Individuals employed or volunteering in fundraising • Board members, executives and managers who have oversight of fundraising in their organisation • Individuals wishing to move into the fundraising sector For more information, dates and to register

CLICK HERE 6 Professional Development Guide 2024

Fundraising Essentials DELIVERY DURATION

ATTRACTS CFRE POINTS

In-class or Online (Online-Facilitated or E-Learning) 1-day workshop (in-person) or 2 half-day workshops (online) E-Learning: 3 months online access Regular

Super Early Bird (21 Nov – 21 Dec)

Member

$260

$208

Non-Member

$360

$288

Member

$410

$328

Non-Member

$525

$420

PRICING E-Learning Facilitated

Fundraising Essentials provides you with the basic knowledge and practical tools to help get you started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey and how to build a case for support. This course will bring theory to life with case studies and examples of best practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

WHO IS THIS COURSE FOR?

• People new to the sector with minimal knowledge of fundraising techniques • People working in the not-for-profit sector but new to a fundraising role • Anyone who wants to understand the foundations of fundraising For more information, dates and registration

CLICK HERE 7 Fundraising Institute Australia

Gifts in Wills Essentials DELIVERY DURATION

E-Learning 3 months online access Regular

Super Early Bird (21 Nov – 21 Dec)

Member

$260

$208

Non-Member

$360

$288

PRICING E-Learning

ATTRACTS CFRE POINTS

Get equipped with the tools to get started on an effective Gifts in Wills fundraising program that can provide your organisation with a long-term financial future. Learn how to develop a Gifts in Wills toolkit including a case for support and understand who to approach and how to approach and steward them. As an e-Learning course, this will easily fit in with your fundraising schedule.

WHO IS THIS COURSE FOR?

• Anyone new to or with limited experience of Gifts in Wills fundraising • Anyone who wants to start a Gifts in Wills program in their charitable organisation For more information, dates and registration

CLICK HERE

8 Professional Development Guide 2024

Certificate in Professional Fundraising ATTRACTS CFRE POINTS Online-Facilitated or E-Learning Online-Facilitated: 3 x 2-day intensives plus self-study E-Learning (with tutor support): 6 months

DELIVERY DURATION

PRICING

Regular

All delivery modes

Super Early Bird (21 Nov – 21 Dec)

Member

$2,650

$2,120

Non-Member

$3,450

$2,760

Master the essential knowledge and skills needed to become a professional fundraiser. This professional qualification is designed for fundraisers responsible for the design, implementation and planning of fundraising activities. The course covers key aspects of fundraising, current sector trends, and allows you to work on fundraising plans and facilitates the development of skills that help you to maintain donor relationships.

Learn from experienced fundraising practitioners to become established in your chosen fundraising channel.

WHO IS THIS COURSE FOR?

• Early-career fundraisers • Fundraisers wanting to consolidate their existing skills with formal training For more information, dates and registration

CLICK HERE 9 Fundraising Institute Australia

Diploma in Professional Fundraising DELIVERY DURATION

Regular

Super Early Bird (21 Nov – 21 Dec)

Member

$4,450

$3,560

Non-Member

$5,450

$4,360

PRICING E-Learning

ATTRACTS CFRE POINTS

E-Learning (with tutor support) 12 months

An FIA Diploma in Professional Fundraising is a commitment to best practice and excellence in fundraising. This newly redesigned course helps to develop fundraising management strategies through strategic thinking, creative approaches to fundraising and nurturing donor relationships.

Students will also develop advanced problem-solving and communication skills through practical, hands-on case studies and activities and assessments with an organisational focus. The Diploma is delivered via e-learning through the FIA Learning Hub, allowing fundraisers to begin their studies anytime, with enrolments and course access granted for 12 months.

WHO IS THIS COURSE FOR?

• Early career or aspirational fundraising managers with a minimum of three years’ fulltime, paid fundraising experience • Career fundraisers keen to move in a new direction, progress their careers or enhance their professional standing For more information, dates and registration

CLICK HERE 10 Professional Development Guide 2023

Accelerate Your Digital Fundraising Results ATTRACTS CFRE POINTS

Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

This course will equip you with frameworks to help you progress from idea to delivery of a performing digital campaign. Whether you are looking to develop a digital fundraising program, or if you have already started but are seeing lacklustre results, then this course will help you put in place the frameworks to start moving your digital fundraising activity towards scale. It covers the different types of campaigns and channels and shows you how to start scaling the results, measure and report campaign performance.

WHO IS THIS COURSE FOR?

• Fundraisers and marketers who are just getting started on developing a digital journey • Fundraisers who are new to digital fundraising and marketing For more information, dates and registration

CLICK HERE

11 Fundraising Institute Australia

Animation for NFPs

ATTRACTS CFRE POINTS

Online-Facilitated 3 hours

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Member

$195

Non-Member

$270

This workshop explains the power of animation and demonstrates how it can effectively capture the attention of potential donors, inspire empathy, and motivate people to contribute to your cause or engage with your services. It explores all the stages of the animation process and different ways NFPs can maximise the potential of this medium. It covers: • Storytelling • Explainer videos • Showcasing impact Click to watch • Infographics & data visualisation video • Social media content WHO IS THIS COURSE FOR?

• Marketing and communications staff working in fundraising • Digital fundraisers and marketers For more information, dates and registration

CLICK HERE 12 Professional Development Guide 2024

Attracting Major Gifts

ATTRACTS CFRE POINTS

Online-Facilitated 3 hours

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Member

$195

Non-Member

$270

This interactive workshop explores the key elements to running a successful major gifts program including identifying, recognising and connecting with major donors and valuable tools to help you with the ‘major gifts conversation’. It involves a series of practical exercises designed to show you how to tailor your major gifts approach specific to your organisation. It also covers how to apply the FIA Code in your work with major gift donors.

WHO IS THIS COURSE FOR?

• Small non-profit CEOs/board members looking to understand what is involved in attracting major gifts • Fundraising managers/university/education development managers to add another skill to their skillset or hear about another approach to major gift fundraising For more information, dates and registration

CLICK HERE

13 Professional Development Guide 2024

Avoiding the Churn & Burn:

NEW IN 2024

Donor Retention & Centricity Online-Facilitated 3 hours

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS Regular

Online-Facilitated

Member

$195

Non-Member

$270

In today’s crowded fundraising marketplace, the time worn phrase “A bird in the hand is worth two in the bush” is more applicable than ever. Bringing in new donors is one of the hardest tasks of fundraising. Typically, a mailing to prospective donors will result in only a 1 or 2 per cent return. This course will teach participants the importance of keeping new donors through strategic initiatives in donor centricity and retention. With more than half of new donors failing to make a second gift, it is imperative that Australian fundraisers focus on this core deficit.

We look at current retention trends and show how donor-centricity can result in a dramatic improvement in donor retention.

WHO IS THIS COURSE FOR?

• All fundraisers responsible for donor stewardship For more information, dates and registration

CLICK HERE

14 Professional Development Guide 2024

Building Data Frameworks for Fundraising Success Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

Creating an effective data management framework is essential for organisations that now rely on data as their primary asset for fundraising and creating insight to help improve operations.

Poor quality data and lack of proper governance can create result in poor outcomes and increase risk. The need to comply with legislation to ensure data can be used by the organisation, while protecting it from risk is essential.

This course aims to help those responsible for managing data, understand the fundamental components of a framework for managing data so as to be able to build a plan that can be understood and implemented by the whole organisation. By the end of the session, participants will understand the key components of a data management framework and be able to create a data management plan that can be understood by the entire organisation.

WHO IS THIS COURSE FOR?

• Any fundraiser responsible for managing their donors’ data and ensuring it is well governed while maximising the value it delivers For more information, dates and registration

CLICK HERE 15 Professional Development Guide 2024

Charity Brand Strategy for Fundraisers Online-Facilitated 3 hours

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS

Regular

Online-Facilitated

Member

$195

Non-Member

$270

This workshop will cover different ways that charity marketers, fundraisers and communication managers can ensure their for-purpose brand is fit for fundraising. From values to tone of voice and value propositions to distinctive assets, learn the landscape of brands, branding and brand building, so you can protect your charity from positioning strategies and brand development that excludes fundraising managers, and charity donors.

This course has been designed to give fundraisers the confidence to wade into the murky waters of brand positioning so that they can positively shape a platform for longer term growth.

WHO IS THIS COURSE FOR?

• All fundraisers For more information, dates and registration

CLICK HERE

16 Fundraising Institute Australia

NEW IN 2024

Copywriting Essentials

ATTRACTS CFRE POINTS

Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

Improve your writing skills and connect with your audience on a personal level. We will help you prepare compelling communications for engaging, inspiring and motivating your donors.

This entry-level course will give you hands-on experience so you can craft copy specifically for breakthrough fundraising.

WHO IS THIS COURSE FOR?

• People who are new to the fundraising sector with little or no knowledge of copywriting techniques • Fundraisers wanting to improve their writing techniques to engage with donors and volunteers • Marketers in fundraising wanting to understand writing for fundraising For more information, dates and registration

CLICK HERE

17 Fundraising Institute Australia

Copywriting for Impact

ATTRACTS CFRE POINTS

Online-Facilitated 1 day workshop

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

Take your copywriting craft to the next level with an emphasis on fundraising and other direct response campaigns. Learn how to write with clarity and emotion for the benefit of your readers and your mission. You will learn the real-world practicalities of writing copy to a deadline, for a specific audience and with the needs and complexities of your organisation in mind. The primary focus will be on direct response communication for appeals and activism campaigns.

WHO IS THIS COURSE FOR?

• Anyone who writes copy and contributes to messaging for fundraising, campaigning or other supporter communications • Anyone who’d like to be more confident when briefing or assessing copy provided by other writers For more information, dates and registration

CLICK HERE 18 Professional Development Guide 2024

Creating a Compelling Case for Support Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

The case for support is the bedrock of all fundraising. All appeals, including direct mail, digital and in person solicitations, must flow from this critical. Fundraisers should take this course to ensure that donors understand WHY they should support their charity and its mission.

Today’s hypercompetitive market for charitable giving is more challenging than ever. Facing the daunting obstacle of information overload, how can charities stand out? Only through the creation of a compelling case for support that can be easily understood and simply communicated.

WHO IS THIS COURSE FOR?

• Direct marketing specialists • Grant writers • Appeal writers • Digital fundraisers For more information, dates and registration

CLICK HERE 19 Fundraising Institute Australia

Culture, Skills and Structure Matter Online-Facilitated 3 hours

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS Regular

Online-Facilitated

Member

$195

Non-Member

$270

Culture, Skills and Structure matter. They represent three of the key pillars that enable us to run successful Fundraising programs. In this session we will explore the theory behind getting it right in these important areas; identify practical tips on how to build a positive Fundraising Culture; review the primary Skills to look out for when recruiting key roles and understand the building blocks that need to be considered when evaluating Structure. Whether you’re looking to make incremental or substantial changes in your teams, this session will provide managers and people leaders some practical tools and useful insights that can be applied in the workplace.

WHO IS THIS COURSE FOR?

• People leaders in the fundraising and wider NFP sector For more information, dates and registration

CLICK HERE

20 Fundraising Institute Australia

NEW IN 2024

Data Privacy for Fundraisers Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

This is a comprehensive course designed to equip participants with a deep understanding of data privacy regulations and the processes and practices that help ensure compliance and reduce risk. With recent high-profile data breaches in our sector, it has never been more important to understand the privacy regulations and how best to comply. The course covers key aspects of privacy, including the Privacy Act in Australia and the GDPR (General Data Protection Regulation) in the European Union. Moreover, the course delves into data management processes and practices aimed at minimising privacy risks and ensuring compliance with data protection laws.

WHO IS THIS COURSE FOR?

• Fundraising teams using and managing personal information • Executive leaders who need to understand the potential risks • Data managers responsible for protecting personal information • Non-technical people who have a need to understand the regulations governing the use of personal information For more information, dates and registration

CLICK HERE 21 Fundraising Institute Australia

Data-Driven Fundraising to Increase Impact ATTRACTS CFRE POINTS

Online-Facilitated 3 hours

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Member

$195

Non-Member

$270

Transform the way you use data in your fundraising. Data is the key driver of charitable organisations and if harnessed correctly; it can help deliver significant improvements in fundraising outcomes that grow your impact. It’s critical that fundraisers feel confident in analysing and using data in their roles so they can effectively report on their fundraising performance and uncover insights that will inform their fundraising strategies and increase revenue for their cause. Learn the basics of data analytics and benchmarking to improve your reporting and deliver insights that inform your fundraising strategy.

WHO IS THIS COURSE FOR?

• Data coordinators/managers in fundraising organisations • Fundraisers in direct marketing and/or appeal campaign management who work with data and report on project outcomes • Marketing professionals in fundraising organisations For more information, dates and registration

CLICK HERE 22 Professional Development Guide 2024

Digital Gifts in Wills Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

Learn how to acquire qualified Gifts in Wills leads through digital channels. This course will cover how to formulate the perfect proposition, best practice for audience targeting and some tips on creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising.

WHO IS THIS COURSE FOR?

• People who are new to Gifts in Wills fundraising with little or no knowledge of digital fundraising techniques and practice • People already working in Gifts in Wills fundraising but are new to digital lead acquisition • People who may be looking to start a digital Gifts in Wills fundraising program For more information, dates and registration

CLICK HERE

23 Fundraising Institute Australia

Donor Journey Mapping

ATTRACTS CFRE POINTS

Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

One of FIA’s most in-demand courses, Donor Journey Mapping focuses on how fundraisers can develop donor journeys for their organisations. Bringing together the principles of customer journeys, participants cover the theory of customer/donor journeys and how they can be used to drive great fundraising outcomes. You will create a personal and customised journey for your donors and participate in the hands-on construction of a donor journey, working in groups to create an assumptive donor journey map in class.

WHO IS THIS COURSE FOR?

• Fundraisers responsible for donor engagement, retention and acquisition • Fundraising managers • Gifts in Wills donor managers For more information, dates and registration

CLICK HERE

24 Professional Development Guide 2024

Finding and Keeping Regular Givers ATTRACTS CFRE POINTS

Online-Facilitated 3 hours

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Member

$195

Non-Member

$270

Finding and keeping donors requires a combination of data insights, donor psychology and creativity. Like many charities right now, you may be struggling to find (and keep) more regular givers. This masterclass will help you find more regular givers in 2024 and beyond.

This three-hour workshop will share Marlin’s approach to regular giving and how it has helped over 35 charities create new, effective regular giving programs from Fred Hollows to World Vision and the University of Sydney.

WHO IS THIS COURSE FOR?

• Regular giving managers • Individual giving managers • All round fundraising • Direct marketing managers For more information, dates and registration

CLICK HERE 25 Fundraising Institute Australia

Google Analytics 4 for Fundraisers ATTRACTS CFRE POINTS

Online-Facilitated 90 minute workshop

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Member

$55

Non-Member

$80

Embark on an exhilarating journey into the world of Google Analytics 4, whether you’re a digital fundraising novice or have a little more experience and are ready to revolutionise your nonprofit’s online prowess. Learn how to track online fundraising and marketing effectively, offering a framework for interpreting data and answering pertinent questions. The workshop will introduce some of the more useful reports in GA4 and provide examples of how you can use the data to answer common questions. By the end of the session, you’ll be equipped to navigate GA4, use relevant reports, and confidently create your own reports and dashboards for your nonprofit fundraising and marketing needs.

WHO IS THIS COURSE FOR?

• Marketing and communications fundraisers • Data-focused fundraisers • Campaign managers • Digital fundraisers For more information, dates and registration

CLICK HERE 26 Professional Development Guide 2024

NEW IN 2024

Major Giving: developing the people and the program ATTRACTS CFRE POINTS

Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

Extend the capacity and practical knowledge in major giving for both fundraisers and managers.

This course explores the roles of the donor, the fundraiser, the program expert, the executive and the volunteer leader. You’ll learn the major giving journey: identifying; qualifying; cultivating; preparing the offer; making the ask; thanking; reporting and sustaining the partnership. We will analyse the various approaches for measuring success for the donor, fundraiser and your organisation. The course will outline the traditional elements of a major giving program and guidelines on establishing and integrating an effective program in any organisation.

WHO IS THIS COURSE FOR?

• Major gift managers and fundraising managers that have oversight for or want to establish a major gifts program • CEOs who want to understand the role of major giving in their organisation For more information, dates and registration

CLICK HERE 27 Fundraising Institute Australia

Managing Vulnerability

ATTRACTS CFRE POINTS

Online-Facilitated 2 hours

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Member

$70

Non-Member

$100

Managing vulnerability in the context of donors and supporters is a challenging area for most organisations, but it has become increasingly critical that fundraisers understand the cues and clues of vulnerability to manage it and reduce risk to your organisation and to the entire fundraising sector. This workshop assists participants to become familiar with factors that contribute to vulnerability, how to recognise potential vulnerability, and learn a range of best practice approaches to responding to a donor who may be experiencing vulnerability. You will explore ways to manage vulnerability so that you can raise and manage a donor’s gift in ethical and transparent ways.

WHO IS THIS COURSE FOR?

• All members of a fundraising team, organisation and board For more information, dates and registration

CLICK HERE

28 Fundraising Institute Australia

Mastering the Discovery Call:

Opening the Door to Your Largest Gift Online-Facilitated 3 hours

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS Regular

Online-Facilitated

Member

$195

Non-Member

$270

This may be the most important training you will ever participate in as a fundraiser.

Understanding the discovery call – basically, getting to know very high net worth individuals – is essential to generating transformational gifts to your charity. While research shows that discovery calls are often the most difficult tasks fundraisers face, it doesn’t have to be that way. This short course will define the discovery call and introduce best practices to help charities get to know their very largest potential givers. If you would like to dramatically increase your fundraising revenue by the most effective way possible, this is the course for you!

WHO IS THIS COURSE FOR?

• All fundraisers working or interested in major gifts For more information, dates and registration

CLICK HERE

29 Professional Development Guide 2024

Mid-Value Donors ATTRACTS CFRE POINTS

Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Member

$520

Non-Member

$675

This interactive course will be a mix of information sharing and practical hands-on activities that takes delegates through the fundamentals of a mid-value donor program. It will include why we need to focus on mid donors, industry benchmarks and the key steps to a successful program. It will feature examples and case studies of programs where mid-value donors have been successfully leveraged via mid-value donor clubs, ‘loosely’ tied funds and matched asks.

Research outcomes will be shared on what makes them different from standard donors and what motivates them.

WHO IS THIS COURSE FOR?

• Intermediate to advanced fundraisers who are ready to move into a new and relatively immature donor market For more information, dates and registration

CLICK HERE

30 Professional Development Guide 2024

Navigating the Fundraising Regulatory Environment

ATTRACTS CFRE POINTS

Online-Facilitated 2 half-day workshops

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

This course enables fundraisers to understand the Australian regulatory environment for fundraising and how it differs from state to state and nationally. Participants learn to differentiate between legal and ethical responsibilities to build best-practice fundraising programs and activities. This course also provides guidelines for developing an effective compliance program for your charity. The importance of proper data management and donor privacy is also covered.

WHO IS THIS COURSE FOR?

• Fundraisers and fundraising managers • Charity managers managing compliance requirements • Board directors and general managers who have oversight of fundraising for their organisation • Voluntary fundraisers and fundraising managers looking after fundraising activities For more information, dates and registration

CLICK HERE 31 Fundraising Institute Australia

Nurturing A Culture of Fundraising ATTRACTS CFRE POINTS

Online-Facilitated 1 day

DELIVERY DURATION

Regular

Super Early Bird (21 Nov – 21 Dec)

Member

$520

$416

Non-Member

$675

$540

PRICING Online-Facilitated

Strategy is important. But a powerful and empowering culture is a surer pathway to success. This session will provide senior fundraisers with insights into navigating their team or department through the complexities of modern not-for-profit organisations so that their work becomes more effective, and their job more satisfying. It aims to help fundraising leaders master cultural influence, so they can convert a disabling culture into one where their strategic choices and team members thrive.

WHO IS THIS COURSE FOR?

• Fundraising directors, heads of fundraising and senior fundraising managers For more information, dates and registration

CLICK HERE

32 Professional Development Guide 2024

NEW IN 2024

Sensitive Storytelling

ATTRACTS CFRE POINTS

Online-Facilitated 3 hours

DELIVERY DURATION PRICING

Regular

Online-Facilitated

Member

$195

Non-Member

$270

It has been said that fundraisers are, in essence, story tellers – they tell of the needs of people, animals and the environment so we understand how we can help meet these needs through giving. In this interactive workshop, video and animation agency, Laundry Lane, will discuss the why and how of a sensitive storytelling approach. Participants will learn how to tell compelling stories about sensitive topics in creative, memorable ways without compromising the dignity or privacy of your subjects. You’ll be shown how to apply a sensitivity lens to all areas of production and communications.

WHO IS THIS COURSE FOR?

• Fundraisers developing direct marketing communications • Marketing and communications people working in fundraising developing stories for social media • Fundraisers preparing cases for support For more information, dates and registration

CLICK HERE 33 Fundraising Institute Australia

Strategic Planning for Fundraising Online-Facilitated 3 days

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS Regular

Online-Facilitated

Member

$1,200

Non-Member

$1,500

This practical, hands-on masterclass will equip you to create an effective fundraising strategy. The sessions build on valuable pre-work with interactive tools, group discussion, case studies, research findings and masses of experience to help you confidently craft the outline of your strategy.

Working through our 6-step process, we examine the fundraising market, your organisational culture, donor motivations, your fundraising portfolio, how to influence donor behaviour and the enablers of success. The session draws on analysis of the drivers of fundraising success from surveys with over 700 fundraisers, more than 25 years of developing strategies for 100 organisations and acclaimed sessions run at IFC in Asia and Europe.

WHO IS THIS COURSE FOR?

• Fundraising managers with responsibility or interest in developing overall or program-specific fundraising strategies • Ambitious fundraisers aiming to step up to leadership roles For more information, dates and registration

CLICK HERE

34 Professional Development Guide 2024

Value Propositions:

NEW IN 2024

How to build, research & test them Online-Facilitated 3 hours

DELIVERY DURATION PRICING

ATTRACTS CFRE POINTS

Regular

Online-Facilitated

Member

$195

Non-Member

$270

In Sargeant and Jay’s book “Fundraising Management: Analysis, Planning and Practice” it was shared that longitudinal analysis demonstrates that charities who consistently convey and reinforce what makes them distinctive, outperform others in the long run. Fundraisers can gain strategic control of this distinctive narrative through careful cross-organisation collaboration to define their charity’s value proposition. A value proposition tells prospective supporters why they should support you rather than anyone else, and it makes the benefits of your obvious fundraising offer from the outset. In this short course you will learn what makes a good value proposition and discover methodologies for developing one for your organisation.

WHO IS THIS COURSE FOR?

• All fundraisers For more information, dates and registration

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35 Fundraising Institute Australia

FIA’s National Mentoring Program

The 2023-2024 program has been proudly sponsored by

ATTRACTS CFRE POINTS Connect with someone outside your usual professional network and gain access to new ways of thinking and working.

Participating in FIA’s National Mentoring Program is your opportunity to gain advice, offer support and improve your understanding of fundraising and the broader non-profit sector. Both mentees and mentors benefit from exchanging ideas and exploring different approaches to problems and the changing fundraising environment.

Program participation is an exclusive benefit of FIA membership.

Mentor-Mentee partnerships are made based upon mentees’ career aspirations and the offered skill areas of mentors, with matches made nationally. During the eight-month program, we ask that mentors and mentees meet for a minimum of four 90-minute sessions at times that are mutually determined, typically via Zoom or Teams.

FIA provides participants with a toolkit of resources and a series of workshops to help establish your partnership and provide professional development as you work on professional goals together.

HOW IT WILL HELP YOUR CAREER

As a mentee, get support and guidance with professional goals specific to you and the current stage of your fundraising career. From donor stewardship to transitioning to management or senior leadership, the FIA National Mentoring Program offers the opportunity to grow within the sector.

Mentors gain personal satisfaction and give back to a sector full of passionate individuals. Mentoring can be an enriching experience that contributes to the future of the fundraising profession.

Applications for 2024-2025 open in June 2024 and the program will run from September 2024 to May 2025.

For more details, please see our website: www.fia.org.au or contact us at training@fia.org.au 36 Fundraising Institute Australia

For more information

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FIA would like to thank and acknowledge the continued support of our national partners: PO Box 549, Crows Nest, NSW 1585 P: 1300 889 670 W: www.fia.org.au ABN: 51 943 541 450 ACN: 088 146 801