Benefits/ risks
Industry
+ Innovation & market access New ideas from research
Freedom to act Less freedom for decisions
(New) improved products
Image
Testing fields
Reputation risks
User involvement Image
Conflict management
Public as partner
Unhappy partner (city, users)
Visibility
Conflicts of interest
Product credibility Resource
Competition with other stakeholders
Risk sharing/ money/ responsibility
Competition (IPR, other takes the consumer, idea…)
Human resource
Resource
New employees (contacts)
Loosing employees
Motivation of employees by engaging for public goods
Spent time and money no results, products