Invest in Tuscany - Fashion - EN

Page 1

Tuscany, for centuries in the future


You know • How difficult it can be to find reliable and experienced suppliers to create a new fashion line or produce high quality leather goods. • How complex it is to find highly specialized personnel and technicians in the different stages of the production process of high-level and luxury items, especially in the leather, textile and fashion accessories sectors. • How important it is to look for new ideas, new motivations, new products, new materials for your fashion productions.

in Tuscany you can! • Find one of the most specialized regions in Europe for the textile, clothing, leather and shoe industry. Tuscany also has a long tradition in goldsmith production. • Join the prestigious Made in Italy, in a territory known worldwide for its achievements in fashion and design. • Work with suppliers highly specialized in high quality production that have been able to combine handcrafted production with industrial logics making Tuscany one of the greatest centres for example of luxury leather goods. • Work side by side with some of the most important names of haute couture and international design born in Tuscany as: Gucci, Salvatore Ferragamo, Emilio Pucci, Roberto Cavalli, Enrico Coveri, Patrizia Pepe and Prada; or who have decided to settle here: Richemont, Céline, Peuterey, Louis Vuitton, Fendi, Balenciaga, Burberry and Montblanc.









• Tuscany produces about 30% of Italian fashion exports, over 47% of regional exports are in this sector - Irpet Toscana data.



• The main luxury fashion brands produce in Tuscany, especially leather bags and accessories. • Tuscany hosts some of the most important promotional events: Pitti Immagine (36,000 visitors in the 2019 edition for Men), Fashion in Flair and Oroarezzo. • Tuscany has a high-level skilled workforce representing 22.8% of the Italian total, especially in the production and processing of leather.


• Florence has the highest concentration of international institutions and academies dedicated to design, such as the Florence Institute of Design International, the International Fashion Polytechnic, the Italian Design Institute and the Design Campus of the University of Florence.

excellence grows up Since Tuscany is ranked the fourth region of Europe of the Future 2020/2021 for its attractive potential (Financial Times, February 2020), and it is one of the natural places of settlement of new initiatives and productive activities in the fashion, textile, leather goods, and design sector. A landscape of very high specialization that counts:





in a land where The high concentration of production and research settlements guarantees a favourable context to inclusion in value chains and activation of partnerships between companies. Tuscany is studded with a widespread network of competence centres, production plants and advanced research and development facilities, some of them among the first in the world. All at the service of entrepreneurs and operators active in fashion technologies, design and productions, from whatever country they come from, whatever their size is, regardless of their level of maturation. A widespread and extensive distribution with some points of natural concentration where affinities, complementarity and integration of the various subjects, including service networks, have given rise to specific clusters.

Production specialization Other specialization Jeweler’s art Skins and leather Textiles and clothing

first-class standards • Craftsmanship and industry meet in Tuscany with almost 15,000 companies and more than 130,000 employees, generating more than 22% of Italian turnover with 22 billion in value (Irpet Toscana data, January 2020). • A diverse landscape of specializations, both vertical and transversal to sectors and application areas, that constitutes a much wider sector that touches some of the most important global extremes of the luxury goods and design categories.

Subsector detail Textile

Leather goods & footwear


Manufacture of jewelry

Turnover 10%


21.9 € Bn.


Leather goods & footwear contributes to Fashion Turnover by 49%.



of Italian Fashion Turnover



€ Bn

10% 41%

Tuscany represents




Clothing contributes to Fashion Companies by 41%.

21.9 € Bn


€ Bn Export

suit your needs. Tuscany is a strategic destination at a global level for some fundamental operational functions, for which it is particularly organized and structured. It offers an important added value to companies and entrepreneurial initiatives that intend to develop Research & Development activities, enjoy or integrate a widespread network of Business Services, access to resources and advanced infrastructures of specialized Logistics and Manufacturing. More precisely:

Research & Development In the R&D field, Tuscany provides a network of about 50 laboratories that operate across sectors with different specializations (3 joint Universities-Enterprise, 20 at CNR, 14 of UNIFI, UNPI and UNISI, 2 of CPR). It covers a very wide range of opportunities for experimentation and development on materials, productive procedures, technological integrations, transfer of skills and technologies, of considerable technicalscientific consistency and well distributed throughout the territory. This is complemented by a system of skills and training in the fashion and related professions. • Polimoda, International Polytechnic of Fashion ( was founded in 1968 to provide skills and develop innovation and growth activities in the sector. It hosts a master’s degree in Fashion Trend Forecasting, and a master’s degree in Fashion Marketing & Communication, as well as a course for Associates in Fashion Studies and a series of other specialized programs on vertical segments such as footwear, handbags and leather goods, merchandising and retail. • University of Florence with a specific Design Campus that offers two master’s degree courses (one specifically in fashion design) and a master’s degree in interior design ( • International school par excellence, the Florence Institute of Design International www.florence-institute. com operates in the field of design with courses and specialized activities.

• The Italian Design Institute ( operates transversally to the design sector with some vertical areas of high specializations such as footwear, and jewellery. • MITA - Made in Tuscany Academy ( is a superior technical institute that offers a wide range of fashion courses focused on textiles, clothing, leather goods and accessories and works in collaboration with various fashion brands, research centres and business associations. • Alta Scuola di Pelletteria Italiana ( is the national reference point for professional training and specialization in the leather goods sector. • Modartech Institute Fashion & Communication School ( is a centre for higher academic education in the fashion and communication sectors. • Marangoni Institute ( is the international fashion school par excellence, with four schools in the most prestigious international fashion venues (Florence, Paris, London, Shanghai) with over 4,000 students from 106 countries.

Business Services • OTFC Otir2020 Tuscany Fashion Cluster ( is the innovation and service platform for companies in the textile, clothing, leather goods, tanning, footwear and goldsmith sectors. It deals with product functionalization, environmental sustainability of process and product, factory 4.0, marketing distribution and logistics, product compliance at international level, match-making activities (B2B, R2B and B2F meetings), technology transfer. • Pitti Immagine ( promotes some of the world’s most important fashion events such as “Pitti Uomo”, “Pitti Bimbo”, “Pitti Filati”, “Modaprima”. • MIDA Mostra Internazionale dell’artigianato ( is a biennial event organized for fashion industry media publishers and influencers.

Logistics With 75% of the Italian market less than 400 km away, and a dense network of iron and rubber infrastructure for fluid logistics of people and products, Tuscany ranks among the main logistical nodes of the country. In addition, the presence of three seaports, including the Livorno platform (one of the best performing and most integrated at European level), facilitates connections with the rest of the world and with the rest of Europe. In particular, it allows a substantial saving of time to and from South East Asia and immediate access the main European corridors.

Manufacturing In Tuscany, any productive activity in the field of fashion can count on a vital and fast-growing sector: • 115,000 people are employed in the fashion sector in the strict sense (textile, clothing, tannery, footwear, leather goods, jewellery). • 40,000 employees in the leather goods sector, whose production account for one third of national leather exports (32.78%). • 1,800 in the production of machines • 12,800 in wholesale trade and brokerage. In the manufacturing industry, fashion covers almost 40% of the workforce, reaching a total of more than 130,000 employees in the entire industry. • An added value of € 5.5 billion and export value of € 15 billion (Irpet Toscana data) • The leather goods district, the largest in Italy, located in Santa Croce sull’Arno has more than 240 tanneries and more than 500 laboratories for specific processing. • The Prato Textile District is considered one of the largest industrial districts in Italy, the largest textile center in Europe and one of the most important poles in the world for the production of wool yarns and fabrics. There are about 7,000 companies in Fashion, of which over 2,000 in Textile in the strict sense.


Rail Infrastructure

Motorways provide good transports links througout Italy:

An execellent, rapid rail link system guaranteeing:

• 2 jey north-south motorway axes (the A1-E35 Milano-Roma and the A12-E80 Genova-Livorno)

• 1 east-west motorway (A11-E76-Viareggio-Pistoia)

Ports 2 commercial ports in Livorno (7th Italian port, 6th for cointaner traffic serving all the major ports in the world) and Piobino, in close proximity to other major Italian ports.

• 50 daily links between Florence and Rome (1 hour 31 min)

• 24 daily links between Florence and Milan (1 hour 35 min)

• 17 daily links between Florence and Venice (2 hour 5 min)

Airports 2 major international airports, Pisa and Florence, for passengers and freight, with numerous daily flights to major italian and Europen cities.

You know, in Tuscany you can! Since excellence grows up in a land where first-class standards suit your needs.

Tuscany, for centuries in the future.