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Bananas are vital, but undervalued As our special publication shows, many of the world’s leading banana suppliers and marketers appreciate the need to create a new understanding of the product’s value.
B
ananas are vital to many people in so many parts
News
of the world. And it doesn’t take an economist
Equifruit helps Longo’s switch to Fairtrade 2
to figure out that their phenomenal success as a
New research has Chiquita out in front
4
INIA joins global effort on TR4 resistance
5
Port launches super sustainable banana
8
variety Cavendish is, genetically speaking, a mirror image of itself,
Floating a new idea
9
so it struggles to fight off some very troublesome diseases. Its
product – with or without the branding – is also part of their inherent weakness. The widely sold
supply chains are efficient, but many are in need of investment.
Features
Buyers and consumers want so much more with every year, but
The path to a better future
10
only a few seem willing to pay more for those additional things.
AgroFair marks 25 years of Fairtrade
15
It’s certainly not a trade for the fainthearted.
Molina looks ahead to calmer waters
16-17
Speak to anyone in the banana business and they know what
Del Monte makes the right moves
18
the problems are. Every few months, a mainstream news outlet
Colombian sector shows its resilience
20
will pick up on the sound of alarm bells, and ring around a few
Martignani offers Black Sigatoka solution 21
people to get a story about the fruit’s potential demise. In some
CSR yields results for Costa Rica
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respects, the prediction is a valid one, but they never forecast a
India builds its export business
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precise date for that impending disaster. That’s because it might actually come sooner than expected, but equally the chances are
Analysis
it will be later than they expect.
A changing climate in many ways
26-27
The narrative running through this, our first Fresh Focus
Sustainable bananas take cooperation
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Banana special, is about uncovering hidden value in a product
Prices must include real costs
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category that, despite its success, doesn’t seem able to lose its
Bananamania! 30-31
reputation for being on slightly shaky ground. Is the perfect
The Last Bite
banana out there? Quite possibly. But the work being done now to
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make them more environmentally sustainable, more ethically
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traded, more resistance to disease, has to continue.
Chiquita BC
INI Farms
Corbana 23
Martignani 32
Del Monte
19
Port International 6-7
Dole 3
Reybanpac 33
Goodfarmer IFC
SmartHarvest 13
©2021 Fruitnet Media International Ltd Full contact details at Fruitnet.com
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And In the meantime, money’s too tight not to mention. _
Mike Knowles, Editor Follow me on Twitter: @mikefruitnet
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