ADVERTORIAL
Reybanpac seeks to open new markets and affirms its commitment to sustainability
F
offering our clients their own brands.” Reybanpac has 7,000ha of own production located in the most fertile region of Ecuador. The country’s excellent climate conditions allow the fruit to be
“Soon we will be glad to announce our bananas are carbon neutral”
produced throughout the year, as well as a more homogeneous ripening process, which translates into better quality and a long
minimise environmental impact.
green life.
Among our focal points is the
“Our farms have national
reduction in water consumption,
and international certification
optimising the use of fertilisers,
or over 40 years, Reybanpac, producer
programmes, which guarantee the
circular economy and carbon
of Favorita brand bananas, has been
quality of our fruit as well as our
neutrality,” he explains.
consistently expanding its markets. Its story
social, labour and environmental
“The latter is an achievement
began in 1977 with its founder’s ambition to pioneer
responsibility. We have optimal
that we are close to reaching. We
Ecuadorean banana exports into new untapped
control in the management of
are currently finalising an audit
markets such as Russia and China.
our supply chain and we focus on
process in which an assessment
efficiency and traceability to ensure
of the entire production process is
exporter in Ecuador, shipping around 28m boxes
transparency and compliance
done, from cultivation to the port
per year to 15 countries on five continents. Its main
with delivery programmes.” says
of loading. Soon we will be glad to
markets are the European Union, Russia, the Middle
Molineros.
announce our bananas are carbon
Currently, Reybanpac is the second largest
East and Asia. In the words of Mónica Molineros, international
In recent years the company has made significant investments
neutral.” In 2021, Reybanpac seeks to
business manager, an important part of the
as part of its development plan.
strengthen its commercial
company’s success lies in its diversification strategy.
Hugo Carrillo, Reybanpac’s
relationships, position itself in the
“We have consistently worked on opening
general manager affirms that: “our
most demanding markets and
new markets. We have a great capacity in terms
objective is to implement processes
expand its business to new
of volume and infrastructure to meet the
to improve sustainability, efficiency
destination countries. _
various specifications of our clients according
and productivity”.
to the preference of the consumers,” she says.
“We work with precision
“A differentiating advantage is our flexibility in
agriculture to guarantee optimal
TOP—Reybanpac’s market diversification
handling special packaging and the alternative of
resource management and
strategy has paid off
fresh focus banana 2021
p.65(SIBC).indd 33
33
17/05/2021 16:25
