frenchCALIFORNIA is a globally minded interior design and branding studio with a focus on innovation and impactful design.
Founded by Paris-born Guillaume Coutheillas, frenchCALIFORNIA is a 2021 NYCxDESIGN Award Honoree for exceptional interior design.
The studio’s projects have been featured in top-tier publications including Architectural Digest (US, Spain, Middle East, India), Elle Decor (US, Spain, Russia), Galerie, Dezeen, Robb Report, Interior Design, Mansion Global, San Francisco Chronicle, San Francisco Magazine as the cover story, among many more.
We have experience in key markets to accompany and support our clients in their journey.
REAL ESTATE, HOSPITALITY AND DESIGN
Creative marketing designed to target your audience and prospective buyers in a budget friendly way.
WHAT WE DO
RESEARCH
Market Research
Competitive Analysis
Trends Analysis
Demographics
BRAND STRATEGY
Positioning
Brand Architecture
Naming & Verbal Identity
Brand Activation
Brand Guidelines
VISUAL DESIGN
Visual Identity
Print & Collateral Design
Environmental Graphics
Website Design
Social Media
Content Creation
ABOUT THE FOUNDER
Guillaume Coutheillas is a Paris-born interior designer and branding expert and the Founder of frenchCALIFORNIA, a globally minded interior design and branding studio creating unmatched commercial and residential interiors.
frenchCALIFORNIA’s design capabilities include turnkey residential renovations and interior furnishings, art curation, concept development, creative direction, model residence staging, commercial, exhibition and commercial design and FF&E selection.
Guillaume is actively involved in the design community, supporting institutions like the San Francisco Museum of Modern Art and the de Young Museum, and participating as a member of the Urban Land Institute, Interior Design Society, and Designer Society of America.
PARTNERSHIPS AND CO-BRANDING
PARTNERSHIPS & CO-BRANDING
WHAT OTHERS ARE SAYING
“frenchCALIFORNIA marries the goals of the developer with the vision of the architect and the needs of the residents.”
– AD Pro
“For Guillaume Coutheillas, work is inextricably tied to style.”
– San Francisco Magazine
“Coutheillas’ studio is famed for cultivating collaborations between forward-thinking design brands, and this exhibition is no different.”
– Aspire
“Coutheillas flips the traditional approach to real estate on its head by partnering with galleries, artists and developers to introduce their pieces to potential buyers.”
– Robb Report
“His company offers soup-tonuts branding for real estate projects ... and Coutheillas sees the design of a sales gallery or a model residence as a natural extension of that work.”
– AN Interior
“The creative connoisseur assembled a team of equally keen and imaginative tastemakers for the job.”
– New York Interiors
“I’ve had a personal relationship with Guillaume going on a decade. I trust his taste, his aesthetic. We originally were in talks just for the web presence, but it became a logical extension to do the model unit.”
