Issuu

Design Services

frenchCALIFORNIA is a globally minded interior design studio with a focus on innovation and impactful design. Founded by Paris-born, San Francisco based Guillaume Coutheillas, frenchCALIFORNIA is a 2021 NYCxDESIGN Award Honoree for exceptional interior design. The studio’s projects have been featured in top-tier publications including Architectural Digest (US, Spain, Middle East, India), Elle Decor (US, Spain, Russia), Galerie, Dezeen, Robb Report, Interior Design, Mansion Global, San Francisco Chronicle, San Francisco Magazine as the cover story, among many more.

We have experience in key markets to accompany and support our clients in their journey.

HOSPITALITY, LIFESTYLE, REAL ESTATE AND DESIGN Creative marketing designed to target your audience and prospective buyers in a budget friendly way.

WHAT WE DO

STRATEGY

FULL-SERVICE DESIGN

Mood board and research

FF&E sourcing and procurement

Concept ideation

Model residence staging and styling

Interior design concept

Photography and videography

OUR WORK

ABOUT frenchCALIFORNIA is a Branding and Design Agency focused on Real Estate, Architecture and Design. Founder Guillaume Coutheillas is a Paris-born Marketing and Branding expert based in San Francisco and New York. After 10 years building a reputation for innovative & design-driven marketing - Coutheillas saw an opportunity in the market to provide Real Estate companies the kind of tailored and strategy-driven marketing services that are typically out of reach. frenchCALIFORNIA was founded on these principles as a marketing house designed to help Real Estate, Architecture and Design brands elevate their identity, propel public awareness and drive sales. frenchCALIFORNIA utilizes its expansive collective of artists, creators, and influencers to help shape the identity of its partner brands. The agency’s projects have been featured in renowned publications such as Vogue, Architectural Digest, Forbes, Dezeen, Artnet and The New York Times.

PRESS

TEAM Stephanie / Marketing + Strategy

Leo / Designer

After three years as a commercial real estate project manager focusing on high value properties, Stephanie transitioned into marketing strategy and design for real estate-related businesses. Stephanie has developed and managed strategies and design across industries for nearly 15 years.

Having worked with such designers as Jay Jeffers and Steven Volpe, Leo knows design. With a degree from the Rhode Island School of Design, he draws upon his education in the visual arts to create unique and eye catching spaces. He is based in San Francisco and builds showstopping installations for FCA’s clients.

Patricia / Marketing + Analytics

Chelsea / Designer

Patricia is a Connecticut-born marketer. After spending six years as a full charge bookkeeper to several local businesses, Patricia expanded her services to include business support. Patricia pays attention to the small details and has a strong ability to manage FCA’s internal tasks.

Chelsea is known for her hands-on approach to creating magazine-worthy spaces. Based in NYC, she has managed luxury interior installations for iconic brand Ralph Lauren. Her reputation as a creative who loves process, craftsmanship, and authenticity has made her in demand with FCA’s high-end clients.

Daniel / Content Manager

Charlotte / Senior Designer + Axel / Senior Designer + Illustrator

A Palm Beach-based marketing professional with an eye for style. With more than six years in content and luxury marketing to his name, Daniel can find the best images for social media content. He knows what works and what doesn’t. With his MBA in process, he is current on the newest marketing and media trends.

Charlotte and Axel are a team of Paris-based graphic designers. Strategic design and a comprehensive services approach make up the core of their business approach. Their belief is that a brand is more attractive with a soul.

Bernadette / Content Manager

Jake / Architect + Designer

Bernadette made her way to FCA with five years of experience in content creation and management. She uses her BA in Psychology to craft social media content that highlights relationships. Her expertise in Industrial Organization helps her navigate social media across different lines of business.

With a Bachelor’s of architecture degree from the University of Miami, Jake has worked in design offices both big and small. A creative and driven designer, he has gathered experience on a range of projects, from luxury residences to multimillion-dollar cultural works. He has gained an eye for style and attention to detail.

ONE WALL STREET 1 Wall Street | New York

T W O - BE DR O O M & O F F I C E R E S I DE N CE

One Wall Street | 1 Wall Street | New York

Four Seasons Residences Mission Street

T H R E E- BE DR O O M R E S I DE N C E

Four Seasons Residences | Mission Street | San Francisco

NEW YORK 450 Washington | Tribeca

F O U R- BE DR O O M R E S I DE N C E

450 Washington | Tribeca | New York

MIRA 280 Spear Street | San Francisco

PE N T H O U S E

MIRA | 280 Spear Street | San Francisco

BECKFORD HOUSE 301 E 81st Street | New York

PE N T H O U S E

Beckford House | 301 E 81st Street | New York

THE BELNORD 225 W 86th Street | New York

T H R E E- BE DR O O M R E S I DE N C E

The Belnord | 225 W 86th Street | New York

SELENE 100 E 53rd Street | New York

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Selene | 100 E 53rd Street | New York

532W20 532 W 20th Street | New York City

F U L L - F L O O R R E S I DE N C E

532W20 | 532 W 20th Street | New York City

CRESCENT 875 California Street | San Francisco

PE N T H O U S E W I T H T E R R AC E & R O O F TOP

Crescent | 875 California Street | San Francisco

CRESCENT 875 California Street | San Francisco

T W O - BE DR O O M R E S I DE N C E

Crescent | 875 California Street | San Francisco

STEINWAY TOWER 111 W 57th Street | New York City

PE N T H O U S E

Steinway Tower | 111 W 57th Street | New York City

FIFTEEN FIFTY 1550 Mission Street | San Francisco

T H R E E- BE DR O O M PE N T H O U S E

Fifteen Fifty | 1550 Mission Street | San Francisco

SELENE 100 E 53rd Street | New York

O N E- BE DR O O M R E S I DE N C E

Selene | 100 E 53rd Street | New York

ONE STEUART LANE 1 Steuart Lane | San Francisco

T W O - BE DR O O M R E S I DE N C E

One Steuart Lane | 1 Steuart Lane | San Francisco

SALON ART + DESIGN Park Avenue Armory | New York

Salon Art + Design | Park Avenue Armory | New York

THE APSLEY 2330 Broadway | New York

T W O - BE DR O O M R E S I DE N C E

The Apsley | 2330 Broadway | New York

THE BENSON 1045 Madison Ave | New York City

S AL E S GAL L E RY

The Benson | 1045 Madison Ave | New York City

BROOKLYN Sackett Street | New York

PR I VAT E TO W N H O U S E

Brooklyn | Sackett Street | New York

TENNESSEE Pie Town | Nashville

TWENTY FURNISHED HOMES

Tennessee | Pie Town | Nashville