frenchCA Sales Deck by frenchca

Interior Design and Staging Services

frenchCALIFORNIA is a globally minded interior design and branding studio with a focus on innovation and impactful design. Founded by Paris-born Guillaume Coutheillas, frenchCALIFORNIA is a 2021 NYCxDESIGN Award Honoree for exceptional interior design. The studio’s projects have been featured in top-tier publications including Architectural Digest (US, Spain, Middle East, India), Elle Decor (US, Spain, Russia), Galerie, Dezeen, Robb Report, Interior Design, Mansion Global, San Francisco Chronicle, San Francisco Magazine as the cover story, among many more.

We have experience in key markets to accompany and support our clients in their journey.

REAL ESTATE, HOSPITALITY AND DESIGN Creative marketing designed to target your audience and prospective buyers in a budget friendly way.

INTERIOR DESIGN & STAGING SERVICES

Residential & Commercial Interior Design

New Development Staging

Resale Staging

Ideation and Creative Design

Model Residences Staging

Turnkey Staging

Floor and Lighting Plans

FF&E Selection

White Box Staging

Custom Installation and Features

Renderings and Virtual Staging

Hybrid Staging

Furniture, Finishes, and Lighting

Procurement, Purchasing, and Sourcing

Renderings and Virtual Staging

Procurement, Purchasing, and Sourcing

INTERIOR DESIGN & STAGING SERVICES

Renovations

Installation, Merchandising & Styling

Full-scale Remodels

Environment Design Sales Gallery Design

Tailored Upgrades

Environmental Merchandising

Exhibitions and Pop-up Design

Cosmetic Renovations

Accessories

Concept and Creative Direction

Project Management and Oversight

Props and Florals

Event and Seasonal Styling for Branded Spaces

Photography/Videography

ABOUT THE FOUNDER

Guillaume Coutheillas is a Paris-born interior designer and branding expert and the Founder of frenchCALIFORNIA, a globally minded interior design and branding studio creating unmatched commercial and residential interiors. frenchCALIFORNIA’s design capabilities include turnkey residential renovations and interior furnishings, art curation, concept development, creative direction, model residence staging, commercial, exhibition and commercial design and FF&E selection. Guillaume is actively involved in the design community, supporting institutions like the San Francisco Museum of Modern Art and the de Young Museum, and participating as a member of the Urban Land Institute, Interior Design Society, and Designer Society of America.

OUR UNIVERSE

OUR WORK

OUR TEAM

Stephanie

Patricia

Bernadette

Charlotte + Axel

Charlie

Catherine

Marketing + Strategy

Marketing + Analytics

Content Manager

Senior Designer + Illustrator

Copywriter

Senior Designer

Georgie

Kevin

Leo

Chelsea

Jake

Serena

Project Manager

Web Programmer

Designer

Architect + Designer

Brand Assistant

Sam

Bruna

Olivia

Bobby

Kay

Jasmine

Interior Designer

Senior Project Manager

Interior Designer

WHAT OTHERS ARE SAYING “frenchCALIFORNIA marries the

“Coutheillas’ studio is famed for

goals of the developer with the

“For Guillaume Coutheillas, work is

cultivating collaborations between

vision of the architect and the

inextricably tied to style.”

forward-thinking design brands, and

needs of the residents.”

– San Francisco Magazine

this exhibition is no different.”

– AD Pro

– Aspire

“Coutheillas flips the traditional approach to real estate on its head by partnering with galleries, artists and developers to introduce their pieces to potential buyers.” – Robb Report

“His company offers soup-tonuts branding for real estate projects ... and Coutheillas sees the design of a sales gallery or a model residence as a natural extension of that work.” – AN Interior

“I’ve had a personal relationship with “The creative connoisseur assembled a team of equally keen and imaginative tastemakers for the job.” – New York Interiors

Guillaume going on a decade. I trust his taste, his aesthetic. We originally were in talks just for the web presence, but it became a logical extension to do the model unit.” – AD Pro

PARTNERSHIPS AND CO-BRANDING PARTNERSHIPS PARTNERSHIPS AND CO-BRANDING & CO-BRANDING

PRESS

ADPRO

Announcements FrenchCalifornia unveils new model unit at 40 East End Avenue

AD PRO: frenchCALIFORNIA unveils new model unit at 40 East End Avenue

TRIBECA CITIZEN: Loft Peeping: The penthouse at 67 Vestry

ADPRO

Announcement AD PRO Directory studio FrenchCalifomia reveals model unit at 67 Vestry

AD PRO: frenchCALIFORNIA Reveals Model Unit at 67 Vestry

MANSION GLOBAL: Tribeca penthouse in historic loft conversion lists for $50 million

FORBES: New York City’s Upper West Side unveils shoppable turnkey apartments

LUX EXPOSÉ: Discover the $4.995M residence designed by frenchCALIFORNIA at 450 Washington

AD PRO: frenchCALIFORNIA delivers subtle sophistication in Tribeca

OBSERVER 3 8

3J E LIFESTYLE • REAL ESTATE

One Wall Street's $9.75 Million 'Trophy Apartment' Is Bedecked in Art

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The new apartment is part of the city's largest office-to-residential conversion ever.

OBSERVER: One Wall Street’s $9.75 million ‘trophy apartment’ Is bedecked in art

SOUTH CHINA MORNING POST’S STYLE MAGAZINE: Cave Dwellers

SAN FRANCISCO MAGAZINE: Four Seasons Residence a Study of Style and Contemporary Grace

LIVINGETC INDIA: Chic Canvas: Residenza

CALIFORNIA HOME+DESIGN: A Study in Contrasts

,, SENIOR HOUSING NEWS

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SHN AWARDS: The Apsley by Sunrise is the Pinnacle of Urban Senior Living on Manhattan’s Iconic Upper West Side

WALLPAPER: A new Model Residence, Designed by frenchCALIFORNIA, “Full of Colour and Design Which is, Quite Simply, an Artistic Haven”

ELLE DECOR SPAIN: The Most Desired (Luxury) Apartment in All of New York

MORE RECENT PRESS

SELECTIONS FROM OUR PORTFOLIO

ONE WALL STREET N E W YO R K Trophy Model Unit 3404 Harbor Collection Asking Price: $9,750,000 $3,280 per ft² 3 BED | 3.5 BATH | 2,976 SF

One Wall Street | New York

212 WEST 72ND N E W YO R K Shoppable Turnkey Apartment Residence 5H Closed at $5,250,000 $2,522 per ft² 4 BED | 3.5 BATH | 2,082 SF

212 West 72nd Street | New York

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130 WILLIAM N E W YO R K Loggia Penthouse Collection 61B, 62B, 63B Penthouse 61B Closed at $7,095,223 |$2,872 per ft² Penthouse 62B Closed at $7,076,971 | $2,852 per ft² 3 BED | 3.5 BATH | 2,476 SF All sold above $2,800 per SF Building 95% Sold

130 William | New York

.. 130 William | New York

130 William | New York

450 WASHINGTON NEW YORK Residence 909 Closed at $4,995,000 $2,651 per ft² 4 BED | 3.5 BATH | 1,884 SF Only 1 Unit Remaining in the 09 Line Building over 90% Sold

450 Washington | New York

67 VESTRY N E W YO R K Penthouse A #1 Contract in Olshan Report Closed at $41,000,000 $6,669 per ft² 4 BED | 4+ BATH | 6,207 SF Sold 86% faster than similarly priced listings

67 Vestry | New York

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67 Vestry | New York

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67 Vestry | New York

40 EAST END N E W YO R K

Penthouse 15 Closed at $11,950,000 $3,278 per ft² Previously unstaged for 4 years Sold in 6 months after staging 4 BED | 4.5 BATH | 3,645 SF

40 East End | New York

SELENE N E W YO R K Residence 36A Closed at $3,990,000 $2,436 per ft² 2 BED | 2.5 BATH | 1,638 SF Residence 54A Closed at $8,845,558 $2,613 per ft² 3 BED | 3.5 BATH | 3,385 SF

Selene | New York

1, Selene | New York

SELENE N EW Y O RK Residence 36B Closed at $2,245,000 $1,633 per ft² 1 BED | 1.5 BATH | 1,375 SF +200% Sales velocity following staging

Selene | New York

SELENE N EW Y OR K

Residence 45B Closed at $2,900,000 $2,109 per ft² 1 BED | 1.5 BATH | 1,375 SF B line fully sold out

Selene | New York

[I] Selene | New York

Selene | New York

1289 LEXINGTON NEW YORK Residence 19A Meridian Collection Asking Price: $8,400,000 $2,328 per ft² 5 BED | 5.5 BATH | 3,609 SF

1289 Lexington | New York

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1289 Lexington | New York

FOUR SEASONS PRIVATE RESIDENCES S AN F R AN C I S C O Trophy Model Unit 16D Tower Residence Asking Price: $4,100,000 $1,442 per ft² 2 BED | 3 BATH | 2,843 SF

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Four Seasons Private Residences | San Francisco

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MIRA S A N F R AN C I S C O Residence 38D Panorama Penthouse Coll ection Sold Furnished Closed at $4,495,000 $1,951 per ft² 3 BED | 3 BATH | 2,304 SF

MIRA | San Francisco

THE BELNORD N E W YO R K Residence 1005 Closed at $6,500,000 $2,537 per ft² 3 BED | 3.5 BATH | 2,562 SF 9 units re-staged and sold post-repositioning Units: M1, 1107, 1005, 707, 1008

The Belnord | New York

THE BELNORD N E W YO R K

Residence 707 Last Listed $5,900,000 $2,606 per ft² 3 BED | 3 BATH | 2,264 SF

The Belnord | New York

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The Belnord | New York

SELENE N E W YO R K

Private Penthouse Residence Featured in AD Middle East, Aspire Design, and Livingetc.

Selene | New York

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25 Wooster Street | New York

BECKFORD HOUSE N E W YO R K

Penthouse 18 Sold in 30 Days Closed at $8,400,400 $2,491 per ft² 4 BED | 4.5 BATH | 3,371 SF

Beckford House | New York

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Beckford House | New York

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Beckford House | New York

FIFTEEN FIFTY S AN F R AN C I S C O

Luxury Penthouse Rental Penthouse Collection Fully Leased Starting at $19,000/month 3 BED | 3 BATH

Fifteen Fifty | San Francisco

THE BENSON N E W YO R K

Sales Gallery Design Sold in 30 days Building fully sold from Sales Gallery

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The Benson | New York

CRESCENT S AN F R AN C I S C O The Ansel Penthouse Residence Penthouse Line Fully Sold 2 BED | 2.5 BATH | 1,430 SF

\ Crescent | San Francisco

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Crescent | San Francisco

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Crescent | San Francisco

CRESCENT S AN F R AN C I S C O Residence 302 Penthouse Residence 02 Line Fully Sold 2 BED+DEN | 2 BATH 1,430 SF

Crescent | San Francisco

ONE STEUART LANE S AN F R AN C I S C O Residence 903 Penthouse Residence 2 BED | 2 BATH 1,834 SF

One Steuart Lane | San Francisco

330 SACKETT STREET BR O O KL Y N

Closed at $6,200,000 $1,457 per ft² Sold in 30 Days 4 BED | 6.5 BATH | 4,256 SF

Brooklyn | New York

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Brooklyn | New York

PIE TOWN N AS H V I L L E

Short-Term Rentals Fully Sold in 6 Months 20 Furnished Short-Term Rental Units

Pie Town | Nashville

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Pie Town | Nashville

FOUR SEASONS PRIVATE RESIDENCES N E W YO R K 30 Park Place Duplex Residence 50D Last Listed $5,999,000 $2,649 per ft² Sold in 75 Days 3 BED | 3.5 BATH | 2,265 SF

Four Seasons Private Residences | New York

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123 3RD AVENUE N E W YO R K

Residence 11C Closed at $1,850,000 $1,370 per ft² Sold in 8 Weeks 2 BED | 2 BATH | 1,350 SF

123 3rd Avenue | New York

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